BBNaija All-Stars: Close-Up Evokes Nostalgic Memories With Exciting Brand Task


Close-up, a popular toothpaste brand, and one of the sponsors of BBNaija All-Stars evoked nostalgic ‘High School’ memories of the All-Stars housemates and viewers in its fresh breath brand task.

The Unilever toothpaste brand used the spotlight of the reality show to reiterate how fresh breath can boost confidence, establish and build closeness among friends and family in its well-curated two-phased brand task.

Housemates were paired up in the first task.

The first task required the male housemates to present a nice piece of romantic write-up with a rose flower and balloon to any female housemate of their choice.

The second task was the prom night, each team took six pictures in a photo booth to narrate a close-up story, then picked a song and danced to it.

At the end of the task, the team with the best narrative and dance moves was crowned the prom night king and queen.

Team Triple Fresh comprising Alex, Sholzy, and Soma won the Close Up task for their prom night performance.

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