Flour Mills of Nigeria Plc (FMN), a leading food and agro-allied company is an iconic pillar in the nation’s culinary landscape. A premier food company, that transforms simple ingredients into an array of delectable products that grace the tables of millions of households across Nigeria and beyond.
Home Of Innovations
Through its innovation and quality, Flour Mills of Nigeria continues to redefine diverse culinary experiences, ensuring that every meal is a moment of joy, connection, and nourishment.
As a pioneer brand in the food and agro-allied space, FMN has continued to make strategic investments in the food value chain in Nigeria with the ambition of sourcing 100% of its raw materials locally. Today, FMN food businesses are structured around five key value chains, including Grains; oils and fats; Sugar; Feeds and proteins, and Cassava Starches.
Annual Conference
FMN through its commitment to recognizing and celebrating the exceptional achievement of its dealers across several regions in Nigeria recently hosted its highly anticipated annual B2C sales and marketing conference with the theme “Stronger Together” at Eko Hotel and Suites and brought together distributors, partners, and stakeholders to foster collaboration, share insights, and explore innovative strategies.
The conference which started in the morning ended with an enthralling awards ceremony in the evening to acknowledge outstanding dealers through prestigious awards and substantial cash prizes showcased FMN’s dedication to honoring exceptional performance and motivating its partners to reach greater heights.
The top three winners of the national category, who displayed remarkable commitment, outstanding sales performance, and unparalleled dedication to their craft are: Alhaji Lamidi Monsur Ayoade who was honored as the overall best dealer, a testament to his unwavering dedication and extraordinary accomplishments. He was rewarded for his exceptional performance and outstanding business acumen with a cash prize of N25 million naira, recognizing his invaluable contributions to Flour Mills of Nigeria’s success.
Alhaji Saleh Idris who claimed the second-place prize, for his exceptional sales prowess and outstanding contributions to the company. His remarkable achievements earned him a cash prize of N20 million naira. Hajia Khadijat Amoo secured the third-place prize, for her outstanding performance and dedication. She won a cash prize of up to N15 million naira.
Remarkable Growth
During the event, FMN’s Group Managing Director and CEO, Boye Olusanya, expressed his appreciation for the dedication and hard work demonstrated by the dealers. He stated, “When we look at where we are today as an organisation that has been sustainably feeding the nation every day for the past six decades we can see and testify to the valuable contributions of our business partners and dealers, I particularly encourage all of us to continue to commit towards taking the business to greater heights”. His words reaffirmed FMN’s commitment to continuous growth, innovation, and the pursuit of excellence.
The company also witnessed growth in its profit by 5.32 percent to N29.504bn at the end of the financial period, March 2023, from N 28,015bn recorded in the same period in 2022.
The prominent consumer conglomerate food company in Nigeria (FMN), has solidified its robust financial standing by earning an exceptional rating and upholding strong brand values.
A statement released recently said the company controls significant market share across its business divisions, while the Group is an active player in the capital market, constantly assessing and seeking to optimize its costs of funding, leveraging its strong reputation for timely repayment at maturity.
Multiple Impact
FMN is dedicated to fostering valuable collaboration, recognizing excellence, and driving growth across their touch points. And through its annual B2C sales and marketing conference the group aims to empower industry professionals and partners to achieve their full potential and make a positive impact in Nigeria’s business landscape.
As an iconic brand under the Flour Mills of Nigeria Plc (FMN), Golden Penny is one of the largest food brands in Nigeria, offering great-tasting and nutritious products at affordable prices. It varies from prime wheat flour which remains a delight for baking to other family favourites like pasta, noodles, cooking oils, sugar, and margarine, and spreads to several options for ball foods, including Garri.
“My Soup’s First Choice”
It is known that every Nigerian culture enjoys soup as a staple dish, in addition to being tasty, Nigerian soups are healthy and nutrient-rich, however making a decision about how to eat soups might be challenging given the variety of soups available.
This is why FMN from the stable of Golden Penny Semovita is the top option for whoever is seeking a filling and delectable method to enjoy their soup. The product is the ideal partner for any soup when it comes to savoring and it is no surprise that among fans of local cuisine, “My Soup’s First Choice” is a well-known expression.
It offers significant nutrients that are essential to good health in addition to having a smooth texture and ease of swallowing. For whoever is looking for a filling and healthy meal, Golden Penny Semovita and your favorite soup will be an excellent choice.
Golden Penny Semovita is the best semolina brand in Nigeria made from high-quality premium wheat and is known for its smooth, fine texture and superior quality. It is also a great source of energy, protein, and fibre.
As a mother seeking to satisfy her family’s cravings, or looking for a quick and hearty dinner, or a party lover looking to delight their guests with the best Nigeria soup delicacies, the product is available in 10kG, 5KG, 2KG, 1KG, and 500G sizes and is sure to satisfy that cravings and keep them feeling full and satisfied.
REBRANDING TO TEST
In line with the company’s innovation drive, Golden Penny recently rebranded the Chicken Flavour variant of its instant noodles. At the relaunch of the product in Lagos, the Managing Director of Flour Mills Limited, the parent company of Golden Penny, Devlin Hainsworth, said the rebranding, which saw the product upgraded and repackaged, was borne out of the need to improve its quality for the benefit of consumers, and in line with the company’s vision to be the leading food company, not just in Nigeria, but in Africa.
He added that the company would continue to invest in and expand its existing key categories. Hainsworth said, “We are looking at expansion across West Africa and, indeed, we are starting some exports of Golden Penny Pasta and Noodles, which is exciting.”
Golden Penny brings to the mind of the consumer three critical things; one is great quality and taste, second is nutritional benefits while the final one is the emotional benefit, the connection with family, the connection with childhood, the bonding, and the magic. It is only Golden Penny that brings these, and that makes it a very powerful brand and one of the fastest growing across Africa.
Sustainable Development
Through its unwavering commitment to driving sustainable growth across Nigeria, recently, FMN has also partnered with the Lagos State Government to commission a solar-powered clean water plant financed for the Gbaji-Yeke Community, Badagry, Lagos. The project was achieved under the One Community At A Time project (OCAAT), which aims at addressing the specific needs of grassroots communities and providing sustainable solutions.
Speaking at the commissioning ceremony, Group HR and Services Director FMN, Wale Adediran, expressed enthusiasm at the project and its transformative impact on the Gbaji-Yeke Community, noting that the initiative exemplifies the company’s commitment to community development, sustainable practices, and positive impact on the lives of Nigerians.
With a remarkable track record spanning over six decades, FMN has consistently invested in the advancement of local content and the nurturing of human capacities which is why the company was honoured with the prestigious recognition of being one of Africa’s Fastest-Growing Companies in 2023 by the Financial Times.