Innoson Vehicle Manufacturing (IVM), a Nigerian automobile manufacturer, engaged BBNaija All-Stars housemates in a nerve-pumping brand task, as the six finalists battled to win the prize.
‘The pride of Africa road’ brand used the spotlight of the reality show to showcase one of its vehicles, IVM Ikenga, a seven-sitter SUV to a million viewers in a brand task.
The first part of the task, which was a test run, required the housemates to carefully drag a rope attached to a stool-like object with tyres to themselves with speed.
In the main task, a ping pong ball was added on top of the object, to evaluate the speed and meticulousness of the housemates.
The task was carried out in three rounds. Each round disqualified the last two housemates to drag the object to themselves successfully.
In the first round, Adekunle and Ilebaye were disqualified.
The second round disqualified Cross and Mercy Eke, leaving Cee-c and Pere to the last round.
In the last round, Pere’s ball fell off the object, as Cee-c successfully dragged hers to herself.
Cee-c emerged the winner of the IVM Ikenga and was presented with the car keys amidst cheers at the end of the game.
