N5.5bn Spent On BBNaija All-Stars Production, Says MultiChoice


MultiChoice Nigeria has revealed that it invested N5.5 billion in the production of the just concluded BBNaija All-Stars edition of the reality show.

Executive Head of Content and West Africa Channels, MultiChoice Nigeria, Busola Tejumola revealed this last Tuesday during the prize presentation to the winner of the All-Stars show, Ilebaye Odiniya.

Tejumola disclosed that over 2,000 individuals were employed to execute the show. In her words, “This year, we have backed this commitment up with a total investment of NGN5.5billion, covering the costs of production, construction, fittings, technical, licensing, satellite, and marketing in the production of this season of Big Brother Naija. And of course, there is the direct impact of over 2000 individuals employed to bring this project to life.”

She appreciated the headline sponsor of the show, MoniePoint Financial Technology Company, and the associate sponsor, HFM Online Trading for partnering with MultiChoice to deliver a BiggieVerse of pure entertainment.

“Special thanks to our other sponsors: Close Up Toothpaste, Knorr Seasoning, Minimie, Lush Hair, Munch It, Power Oil, Pepsi, Supa Komando, Aquafina, Lipton Ice Tea, Tecno Mobile, Amatem Softgel, Oraimo, Arla, Tizeti, Guinness, Smirnoff Vodka, Smirnoff Ice, Titus Sardine from Ekulo International, Hawaii Soap From Evans Industry, Waw Detergent, Travel Beta, Schechers, Innoson Motors, Nexus Appliances and Oriflame Cosmetics Nigeria.

“This year Biggieverse was opened as Big Brother invited into it your favourite All-Stars 20 game players, 4 house guests, 9 Jury members and 12 Wager Task Judges and the parrot who all together delivered a riveting show that kept us all entertained for 71 days,” she said.

Tejumola described the Big Brother All-Star as a season of love rekindled and new friendships, settling scores, comedic moments, fantastic showcases of talent and a battle for dominance.

“This season, we took the creativity a notch higher with a mix of imaginative tasks, mind-bending activities and nostalgic elements to deliver a compelling show that won a whopping 1.5 billion votes across all regions,” she explained.

“Congratulations to the GenZ Baddie, Ilebaye Odiniya for emerging the winner of the Big Brother Naija All-Stars winning season and thank you for your creative gameplay that has delivered this win to you. To the other stars, thank you for an amazing season.

“Thank you, our loyal viewers, for your love and support that sustains the conversations around all our productions. Our commitment to showcasing the best in sporting, entertainment and telling uniquely authentic indigenous stories remains unwavering,” she said.

“As Africa’s most loved storyteller, we are proud to be part of creating opportunities for growth for the youth in their quest to build great futures. In this 20th year of Africa Magic’s operations in Nigeria, we thank you for choosing to make magic with us,” she said.

The winner of the All Stars show, Ilebaye, who expressed her excitement over her victory, appreciated MultiChoice, her family, fans and fellow ex-housemates for the support.

“I want to thank Brother, my family, sponsors, and the host of the show, supporters and people who did not sleep to ensure the success of the show. I promise to make you all proud and make good use of the money,” she said.

Also, Mr Chinedu Okpara, Head of Product Marketing at MoniePoint described the show as an exciting one as he expressed his excitement over partnering with MultiChoice to execute the All Stars show.

“The show was an exciting one, lots of drama for us. We are happy to be a part of this. We have been able to fulfil one of our dreams of empowering dreams and we will continue to look for more opportunities like this,” he said.

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