The Advertising Regulatory Council of Nigeria (ARCON) has unveiled plans to launch a campaign for the Brand Nigeria as part of its activities for the 2023 National Advertising Conference to build a communication for the country.
This was revealed at the press briefing of the 2023 National Advertising Conference held last Monday at the Leola Hotel, Maryland, Ikeja Lagos.
In his welcome address, Dr. Lekan Fadolapo, Director-General, ARCON, said “Today’s event is not about just ARCON, it is about the industry. Therefore, we inaugurated two major committees ‘The Brand Nigeria Committee’ led by the President of the Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko, and ‘The GDP Multiplier Committee’ led by the President of the Media Independent Practitioners Association of Nigeria (MIPAN), Femi Adelusi.
“The Brand Nigeria Committee is the initiative of the industry to take a look at Nigeria as a brand and come up with a campaign. As an industry, this is part of our activities for the 2023 National Advertising Conference to build our dear Nigeria and build communication for it.
According to him, the committee is the industry’s endeavor to position the brand Nigeria among the committee of nations. “We know that professionals are the best for this task which is why as part of the National Advertising Conference, we will assess all elements of our brand Nigeria and develop a communication strategy.”
Speaking on the campaign, the Chairman of the Planning Committee, Mr. Tunji Adeyinka said, “In the past, all campaigns that have been promoted and launch on Nigeria as a brand are being motivated by government, so as an industry we have decide to launch a campaign from citizen perspective and Nigerian point of view.”
In his words, the chairman of the Brand Nigeria Committee and the President of Association of Advertising Agencies of Nigeria (AAAN), Steve Babaeko said, “Nigeria is probably one of the malign country in the world for different reasons, the role and the after effect we want to create is that people begin to see positive aspects of this great country.”
“If we look at Afro beat, Nollywood, and the resilence of our people and the creativity of what our young people are doing in this country, you will agree that the creativity is global.”
“For me, any opportunity to serve this great country is a privilege, so it is a privilege for me to chair this committee to develop something sustainable in terms of branding for this great country called Nigeria. There is always the need to give this country a very beautiful face which is why it is time to look at the bright side to see the country.
“At the end of this conference, I hope we are able to do something befitting for Nigeria.” He added.