Schweppes New 40cl PET Bottle Reignites Consumers’ Socializing Habits

General Manager, Nigerian Bottling Company, Goran Sladic (left); General Manager, Coca-Cola Nigeria Limited, Fiyin Adewakun; Marketing Director, Coca-Cola Nigeria Limited, Yusuf Murtala; Head of Trade Marketing, Nigerian Bottling Company, Dayo Adefulu; with Schweppes new ambassadors: Sharon Ooja and Ebuka Obi-Uchendu at the unveiling of Schweppes 40cl PET Bottle held at W Bar, Ikoyi, Lagos… recently.

The new premium 40cl PET bottle of Schweppes, a premium beverage unveiled recently seems to have elevated the socializing habit of most consumers in the last few weeks. In many entertainment outlets, consumers are seen relishing different variants of the repackaged drink with fun and excitement.

The 40cl bottle is an extension of Schweppes brand’s three variants: Virgin Mojito, Chapman, and Pineapple with malt extract.

The launch event which was held at Ikoyi recently, was well attended by top Nigerian celebrities like the Brand Ambassadors Ebuka Obi-Uchendu and Nollywood sensation Sharon Ooja as well as many corporate executives.

Speaking at the event, Yusuf Murtala, the Marketing Director, Coca-Cola Nigeria, said the Schweppes 40cl PET Bottle launch aims to revolutionize the approach to how people socialize and foster positive connections.

In his words, “Schweppes has an illustrious history of delivering exceptional and timeless flavours. Our objective is to elevate our consumers’ experience with the brand. With our innovative new bottles, consumers can now savour our premium brand and experience refreshments whenever and wherever they desire.

In her remarks on the new variant, Adesoji Omoigui, Senior Marketing Manager, Flavours at Coca-Cola Nigeria, said that “the newest inclusion to the Schweppes family aims to provide elevated and gratifying socializing experience. The Virgin Mojito, Chapman, and Pineapple with Malt Extract variants in the PET bottles are the perfect fusion of taste and style.”

Top music acts like Bryno, Chike, Wande Coal, Dbanj and P Square engaged the audience with their energetic and classical songs that left guests excited all through the party. All the attendees had a taste of the new drink.

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