Jolibration Extravaganza: Seven-Up Bottling Company Unveils Hydr8 100, D’Vybe


Seven-Up Bottling Company (SBC), one of Nigeria’s top beverage companies has unveiled two new beverages, Hydr8 100, a carbonated isotonic drink, and D’Vybe, a flavoured carbonated soft drink.

The unveiling took place during a two-day “Jolibration” event held recently in Lagos. The event saw the presence of celebrities, partners, loyal customers, fans, and friends of the house.

Speaking at the event, Segun Ogunleye, the General Manager of Marketing at SBC emphasized the company’s dedication to innovation, quality, and consumer satisfaction.

In his words, “ It’s evident that SBC places consumers at the heart of their business, driving innovation and marketing initiatives that delight and satisfy. Both brands are designed to deliver more value to the consumer by being affordable and accessible while also catering to the diverse tastes and preferences of our consumers, and Hydr8 100 and D’Vybe are birthed out of extensive research and development to meet the highest standards for taste, refreshment, satisfaction, and quality”.

According to the company, Hydr8 100 is a carbonated isotonic drink packed with vitamins and electrolytes, a game-changer for those leading active lifestyles. The drink came in three variants, Strawberry, Pineberry, and Tangy Twist.

Seven-Up said D’Vybe is not just a drink but an invitation to celebrate individuality and diversity. D’Vybe is in two flavours, Chapman and Ginger. D’Vybe empowers consumers to express themselves and explore their unique tastes without boundaries.

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