NIPR Inaugurates 23-man Team Of Nigeria Reputation Management Group
The President of the Nigerian Institute of Public Relations (NIPR), Ike Neliaku, has inaugurated a 23-man team of the Nigeria Reputation Management Group (NRMG) to ensure that the objectives of portraying the country’s good image initiative are achieved. The event was held in Abuja last Friday.
The NIPR President stated that the combination of a distinguished assembly of 23 members, led by the Comptroller-General of Customs, Bashir Adewale Adeniyi MFR, marks a significant step towards fortifying Nigeria’s global image.
In his remark on the NRMG, Neliaku said it was born out of a commitment to enhance Nigeria’s reputation, with a multifaceted mandate. In addition to developing sustainable strategies and operational modalities.
” The group will be tasked with identifying critical national assets and wielding influence over Nigeria’s reputation,” the NIPR President stated.
President Neliaku announced that the group will take charge of reconvening the annual “Nigeria Reputation Summit” starting in 2024, establishing it as a world-class flagship event of the NIPR.
The NRMG is also entrusted with recommending viable structures for the proposed Nigeria Reputation Trust Fund, a financial instrument aimed at bolstering initiatives dedicated to enhancing the country’s reputation on the global stage.
Outlining the pivotal responsibilities, Neliaku emphasized that beyond advising the NIPR Council on matters of national reputation, the group is mandated to curate pertinent content on Nigeria’s reputation. This reservoir of information will be strategically deployed, aligning with the NRMG initiative. Additionally, the group will undertake assignments designed to attract professional, reputational, and financial value to the Institute.
On his part, the Customs CG Adeniyi said the initiative was coming when Nigeria needed to revamp its reputation. He noted that a well-harnessed reputation can turn around the country’s economy, stating that “Reputation plays a key role in every aspect of human endeavour.”
He said, “Indeed, any individual, organisation, state or nation that wants to be taken seriously and be on top among peers must deliberately promote the culture of “reputation consciousness”.
The 23-member group comprises a constellation of noteworthy figures, including Ambassador Zubairu Dada, former Foreign Minister of State; Yomi Badejo, President of the African Public Relations Association (APRA); and Professor Kate Omenugha, a luminary in the field who served as the Commissioner for Education in Anambra State.