X3M Ideas Emerges The Pride Of Africa At Luum Awards


Trailblazing advertising agency, X3M Ideas, akin to the exploits of the premium advertising brand in recent times, made Nigeria and Africa proud again by winning 1 Grand Prix, 1 Gold, and 2 Silver awards at the third edition of the highly respected Luum Awards. The award ceremony took place last Thursday. November 2, at the Hilton Hotel and Conference Centre in Geneva, Switzerland

Speaking on the huge success of the agency at Luum, The Chief Creative Officer of X3M Ideas, Steve Babaeko exclaimed that the performance of the team, which is unmatched within the West African sub-region and across the continent, is a testament to the enduring vitality of his teams’ aspirations.

In his words; “Since the inception of our business, our unwavering goal has been to provide world-class support to the brands under our care and to stand as a formidable competitor on the world stage alongside the top global agencies”.
The works that gave X3M Ideas the coveted prizes include the all-conquering “Soot Life Expectancy”, “The Extra Step Initiative” and “Masquerades”

Nearly one hundred trophies were presented as part of the third edition of the Luum Awards, the only global festival that rewards creative communications contributing to efforts to make the world better.
Other winners in the network category include VMLY&R, which was named Network of the Year with 1 Titanium, 1 Grand Prix, 2 Gold, and 6 Silver trophies won by its offices in Spain, New York, and Brazil with “Dogs Without Borders” and Zubi Advertising (USA) with “The Undercover Names”.

In a close second, within the same category came McCann with 3 Golds and 6 Silvers earned by its branches in Paris, Japan, Tel Aviv, Spain, Panama, Poland, and Brazil.

Dentsu Creative rounded up the number three position with 1 Grand Prix, 3 Golds, and 1 Silver thanks to the successful participation of its office in Argentina.

Other networks with notable participation were Ogilvy, Wunderman Thompson, Edelman, Mindshare, DDB, Havas, Mullen Lowe, Saatchi & Saatchi, Leo Burnett, and Cheil.

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