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Alpha And Jam Launches Yet Another Landmark DOOH Project In Ghana

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One of Africa’s foremost Digital Out-Of-Home (DOOH) powerhouses, Alpha and Jam has launched yet another landmark project in Ghana- Madison Ghana.

According to the agency, this is the same billboard family as the iconic Madison Lagos, Nigeria’s first fully digital self-intelligence LED screen which was constructed in 2019

The 34m by 14m digital billboard is the largest digital or static billboard in Ghana strategically positioned at the heart of Accra’s commercial, residential, and entertainment center.

It was developed by @AlphaandJam on a 10-year concession agreement to design and deliver the most iconic advertising asset in Ghana.

Over the years, Alpha & Jam has pushed the frontiers of innovation in the digital out-of-home space with the launch of Africa’s moving digital billboard truck.

The iconic Madison Lagos is strategically sited at the Ikoyi Link Bridge connecting high-net-worth Individuals, in Ikoyi to the upper middle class in Lekki. Standing proudly in all its 4000 megapixels of glory, the Madison is easily the most iconic premium LED screen in Africa. It takes Digital Out-Of-Home to another level.

It would be recalled recently that the agency also won a mega deal to manage all lamp pole advertising exclusively in the City of Cocody, Ivory Coast for 30 years, as it plans to drive new innovation in the OOH space in the West African country.

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