Nutri-Yo Splashes Millions On Winners Of ‘Do More’ Campaign, Rejigs Identity


Not less than 30 Nigerians have emerged as winners, sharing in the prize pool of millions of naira and other gifts at the recently concluded Nutri-Yo ‘Do More’ Campaign, during a prize presentation ceremony held in Lagos.

The campaign, organized by Nutri-Yo, a leading yoghurt brand in Nigeria, aimed to capture the essence of consumers’ resilience and creativity while encouraging them to ‘do more’. Tagged #DoMoreWithNutriYo, the campaign saw internet sensation and artist, Divine Ogbonna, emerge as the overall winner, walking away with the grand prize of N500,000. Following closely were Chukwumelum Norah, the first runner-up with a N300,000 prize, and On-Air Personality, Samuel Ojo, securing third place with N200,000.

In a related development, Nutri-Yo also unveiled a refreshed brand identity and reformulated product line to deliver enhanced nutrition to consumers. Unveiling the new look Nutri-Yo to its distributors and partners at a posh event in Radisson Blu, GRA Ikeja, the company revealed that the move is in its commitment to consistently innovate in giving the consumer only the best they deserve.

The campaign highlighted CWAY’s dedication to supporting Nigerians in their daily pursuits with premium quality products like Nutri-Yo. Mr. Tony Ojumoola, Group Admin Director, CWAY Group – manufacturers of the Nutri-Yo brand – expressed gratitude to loyal consumers and reiterated their commitment to supporting them.

“Nutri-Yo is a great brand, and I know many Nigerians love it. Beyond the intrinsic nutritional value of the product, this is our way of saying, we see you, we appreciate your drive, and we salute your tenacity.

In his own address, Mr. Samuel O. Akinrimisi, Deputy Marketing Director, CWAY Food and Beverages Nig. Co. Ltd, reflected on the brand’s six-year journey, emphasizing the core values of passion, energy, resilience, creativity and integrity that have driven its success in a relatively short time in the market.

“Nutri-Yo’s tagline, ‘My Yoghurt Irresistible,’ encapsulates the essence of our brand – a symbol of relentless effort, innovation, and quality. Our ‘Do More’ ethos is not just a campaign title; it’s a mirror image of our commitment to excellence, creativity, and integrity, evident in our carefully curated selection of winners, none of whom are connected to CWAY in any way, ensuring fairness and transparency in our campaign,” he said.

Brand Manager for Nutri-Yo, Jennifer Egbuonu, provided more insight into the campaign: “The idea of the Do More campaign was to celebrate success stories that came out of tenacity, value, resilience, creativity, courage, and not-so-convenient situations that we Nigerians have come to be known for. These stories can come from various aspects of life, such as family background, career, education, and others.”

Speaking on the rebrand, Vishal Patil, General Manager of CWAY Group, expressed excitement about the Nutri-Yo rebrand signifying the company’s unrelenting commitment to innovation, customer satisfaction and exceeding expectations.

Highlighting the journey since Nutri-Yo’s inception in 2018, Patil emphasized the brand’s integral role in Nigeria’s food and beverage landscape. Acknowledging the evolving global landscape, he affirmed the brand’s dedication to staying ahead of consumer needs through continuous transformation.

In his address, Mr. Samuel O. Akinrimisi, Deputy Marketing Director at CWAY Food and Beverages Nig. Co. Ltd, outlined the strategic objectives of the Nutri-Yo relaunch. These objectives include a targeted 20% incremental increase in sales volume compared to 2023, ensuring a minimum delivery of 8 million packs of Nutri-Yo nationwide in 2024.

Jennifer Egbuonu, Brand Manager for Nutri-Yo, assured consumers of the brand’s commitment to family-friendly, high-quality products. She stated, “Nutri-Yo has consistently been at the forefront of delivering quality, taste, and excellence since entering the Nigerian market in 2018. Our reimagined, fortified brand ensures a healthier consumption experience.”

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