Airtel Partners Intent AI, FonYou To Explore Advancement In Digital Advertising Technology
Airtel Africa hosted a groundbreaking advertising event with industry experts in partnership with two AI organisations, Intent.AI and FonYou, to explore latest advancements in digital advertising technology and strategies recently in Lagos.
The event-themed, “AI AdTalks: Exploring AI in Digital Advertising”, brought together a diverse audience of marketers, corporates, media owners, professionals, brand and strategic marketing leads.
The gathering featured a lineup of distinguished speakers who discussed topics ranging from Artificial Intelligence, ChatGPT, programmatic buying, and data science, to the evolution of mobile technology from 2G, 3G, and 4G to the current 5G technology. These discussions highlighted the profound impact of these technologies on the advertising industry and our daily lives.
Speaking at the event, Anthony Shiner, Group Chief Commercial Officer at Airtel Africa, emphasized the role of Airtel’s first-party data in enhancing the platform’s capabilities, underscoring Airtel’s commitment to innovation and customer-centric solutions.
He said, “Advertising is evolving, and shifts in data policies are presenting new challenges. Airtel Ads is a game-changer, offering a unified solution across data sets and reaching a precisely segmented audience, unrestricted by category or budget.”
Airtel Ads taps into Telco and Wallet data, targeting both the digitally engaged and those traditionally excluded from the digital realm in Africa, including 2G and feature phone users. This platform is designed for media agencies and businesses of all sizes, offering focused audience targeting using Airtel’s rich database of customer data and their spending behaviours, coupled with the state-of-the-art Intent.ai platform.
On his part, Alexandr Yesayan, Co-Founder of Intent.ai said, “We understand the need for a platform that provides greater value and reaches the unreachable. Airtel Ads goes beyond traditional methods, providing a distinct advantage with Voice Reward Ads, reaching audiences who haven’t adapted to smartphones yet.”
One of the highlights of the event was the introduction of a revolutionary product and platform that promises to transform digital engagement. This platform, made possible through the collaboration with telco brand Airtel, leverages first-party data of Airtel’s customers to deliver efficiency and effectiveness in media investment.
The event, which was anchored by Arise Business TV host, Rotus Oddiri, also featured a panel of industry experts who delved into the finer aspects and nuances of the product, addressing questions and providing insights into its potential impact on brands and marketing.