Stop Speaking Ill Of Your Country, Imbibe Patriotic Spirit, NIPR President advises Nigerians


The President of the Nigerian Institute of Public Relations (NIPR) Dr. Ike Neliaku, has called on Nigerians to have a positive mindset and patriotic spirit to promote the nation’s unique values against the current habit of speaking ill of the country.

The NIPR president made the call in his keynote presentation at the 2024 Annual Conference of the Niger State Chapter of the NIPR in Minna recently.

The President, represented by the Vice President, Prof. Emmanuel Dandaura, noted the challenge of trust deficit as a factor influencing people’s attitudes and called on public relations practitioners to always uphold professionalism, ethics, and integrity and deploy tailor-made communication strategies to navigate the daunting multifaceted challenges impacting their practice environment.

He said, “May I clarify that propaganda is not part of Public Relations. It has elements of deceit and falsehood, and what it does is that the innocent victims may follow you for a while, but when they discover your lies, you lose them completely, to the detriment of your organisation. That cannot be associated with PR”.

While condemning poor leadership across various strata of the nation’s institutions, the NIPR boss said PR practitioners must bridge the trust gap between the leaders and the people, noting that trust remains a fundamental pillar in relationship management and nation-building.

He tasked practitioners to leverage technological innovations to navigate the myriad of operational and environmental challenges.

“You must create engaging content to tell your stories and be innovative in your communication approaches” he said, stressing that data and technology play critical roles in modern public relations practice in a challenging environment like Nigeria.

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