Valentine Cruise: Wema Bank Unveils 2024 Love Adventure Campaign


Wema Bank has announced the launch of its 2024 Love Adventure campaign, offering customers and staff an outstanding range of rewards and cash prizes all through February – the famed month of love.

The campaign, themed: “Your Love Adventure is Possible with ALAT”, is set to simultaneously promote a culture of love and appreciation among Wema Bank’s internal and external audiences.

According to the bank, the campaign aims to empower Wema Bank’s customers with resources and opportunities to bring their plans for the love season to life while enriching them with a plethora of rewards via its digital platform, ALAT, including a N9,000,000 cash prize in the Wema Bank 5for5 Promo Season 3; a 10 per cent discount on all GAC cars; free prepaid gift cards worth N10,000 for ALAT customers; car loans and device loans, including a whopping N100,000 off all Samsung S24 Series loan purchases on ALAT; free airtime and data for customers who transact on ALAT and *945# free Dakore skincare products and discounts on 5-Star restaurants on ALAT Rewards.

Speaking on the campaign, the Executive Director, Retail and Digital Business, Wema Bank, Tunde Mabawonku, attributed the inspiration for the love campaign to the bank’s commitment to providing an exceptional banking experience for every customer and being a support system for all stakeholders.

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