NIPR Seeks Stronger Media Partnership, Reels Out 2024 Programmes


The president of the Nigerian Institute of Public Relations (NIPR), Dr. Ike Neliaku, has called on the media to join hands with the body to build a positive image for the country while reeling out programmes and activities for the institute in 2024.

Neliaku made the call during a courtesy visit to the national leadership of the Nigeria Union of Journalists (NUJ) at its national secretariat in Jahi, Abuja recently.

The NIPR president said the 2024 programmes and activities cover conferences, seminars, and symposia among others.
He urged all professional bodies to come up with programmes to assist in building Nigeria’s leadership, governance, and national development.

Neliaku noted that the NIPR took its operating programmes from the name Nigeria, which is why it seeks to primarily add value to the Federal Republic of Nigeria and asked journalists to avoid sensationalism to assist build a better Nigeria.

The NIPR boss stated that there would National Spokespersons’ Summit and Award, which is slated for Abuja from the 25th to the 28th of March 2024, to bring to consciousness that the atmosphere of violent communication is adverse to the country.

He said, “We have discovered that several spokespersons are driven only by projecting their principals in a positive light, while others are held in the negative.

“That is why we want to hold a national spokespersons summit and awards. This is because we have to recognise those who have done well and use them as icons or templates to promote the image of FRN. We are hosting this event from the 26th to the 28th of this month in Abuja.

“We are hoping that at the end of the summit, those who are already spokespersons and their successors will have good reference material to guide them in their work.

” We are also set to hold the PR Week. We are expecting people from outside the country and this programme will be hosted in Abeokuta, Ogun State.

“This is to boost genuine investments in the country; we seek to use public relations to reinvent the economy of the Federal Republic of Nigeria. About 2,000 delegates are expected at the event.

“We believe the NIPR is in a position to drive the economic recovery of this country, through reputation management.

“Rebirth Nigeria is one programme we seek to reinvent the value and orientation of Nigerians.

“We shall also host our Diamond Anniversary Celebration. After clocking 60 years, we want to dedicate the entire month of June to this programme.

“We also plan to host Nigeria Reputation Fair in collaboration with the Kwara State government”.

Neliaku explained that to boost professionalism in public relations, the institute plans to set up a finishing school, just like what we have at the Nigeria Law School.

“We are establishing this institution so that graduates in mass communication, advertising, communication arts, etc, can come and specialise in Public Relations, and this institution will eventually grow to become Public Relations Univeristy”.

In extending hands of fellowship to the NUJ he announced a waiver to journalists and Editors who would like to enrol on the membership of the NIPR, saying the decision was taken at the NIPR Council meeting to further deepen their relationships with the media and promote professionalism in both industries.

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