Flour Mills of Nigeria (FMN), the country’s leading integrated food business, has taken a step forward in furtherance of its mission to feed the nation every day and in line with its commitment to innovation in the food and agro sector with the launch of the all-new Golden Penny Multipurpose Household Flour.
The launch of this product according to the company, is the result of extensive consumer research, specifically a Usage and Attitude (U&A) study. This approach has allowed FMN to develop a product that precisely meets the needs of Nigerian households. The new Golden Penny Multipurpose Household Flour comes in a convenient 1kg pack, designed for ease of use and storage in home kitchens.
Ilyas Kazeem, Marketing Director of the Food Commercial Division at Flour Mills of Nigeria, took to LinkedIn to share his excitement about the product launch. He emphasized that this innovation addresses a critical health and hygiene concern in the market. He explained that the introduction of this product aims to eliminate the risks associated with the common practice of measuring and selling flour in open markets using bare hands or various containers.
Beyond convenience, the Golden Penny Multipurpose Household Flour is a versatile product that caters to a wide range of baking needs. Kazeem highlighted its multiple applications, stating, “Now you can bake with a guaranteed peace of mind that you are using a great quality product that is hygienic, good for your family, and more importantly, it is a multipurpose flour – perfect for a variety of pastries from chin-chin to puff puff to cakes to doughnuts and many more.”
Industry analysts and watchers predict that the introduction of Golden Penny Multipurpose Household Flour could impact the home baking segment of the Nigerian food market. The product’s launch is timely, considering the growing interest in home cooking and baking, particularly in urban areas.
The product launch is parof FMN’s broader strategy to innovate and adapt to changing consumer needs. The company has a long-standing reputation for quality in the Nigerian food industry, and this latest offering reinforces its position as a market leader.