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# Brand Communicator

Linking the future

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## Posts

- [Just In: MTN Moves To Take Full Control Of IHS Towers In $2.2 Billion Deal](https://brandcom.ng/2026/02/17/just-in-mtn-moves-to-take-full-control-of-ihs-towers-in-2-2-billion-deal/) - Africa's largest mobile network operator is set to become the sole owner of one of the continent's biggest tower companies after IHS Towers' board gave the green light to a takeover offer from MTN Group. The South African telecoms giant has put an offer of US$8.50 per share on the table, a price that would
- ['Our Predecessors Did Not Lay The Right Foundation' ‘Tolucomms’ Indicts Generation Of Communications Practice](https://brandcom.ng/2026/02/17/our-predecessors-did-not-lay-the-right-foundation-tolucomms-indicts-generation-of-communications-practice/) - Tolulope ‘Tolucomms’ Olorundero, founder of the Public Relations Women Foundation and Lead Consultant, Mosron Communications has issued a blunt verdict on the structural failures of Nigeria’s PR industry, arguing that decades of positioning the profession around implementation rather than advisory counsel has left the current generation of practitioners fighting to reclaim relevance and commercial value
- [Registration Opens For 2026 Nigeria Public Relations Week](https://brandcom.ng/2026/02/17/registration-opens-for-2026-nigeria-public-relations-week/) - Registration for the Nigeria Public Relations Week (NPRW) 2026 is now open. The week-long event tagged #CrocCity2026 will be held at the Umaru Musa Yar’adua Centre, Murtala Square, Kaduna State, from April 19 to 25. The programme will feature workshops, masterclasses, panel discussions, and breakout sessions led by top PR experts. Topics include digital PR,
- [Dentsu Overhauls Leadership, Appoints Takeshi Sano CEO](https://brandcom.ng/2026/02/17/dentsu-overhauls-leadership-appoints-takeshi-sano-ceo/) - Dentsu Group Inc, simply known as Dentsu, has appointed Takeshi Sano as its new president and global CEO as it reshapes its leadership team. Sano, currently CEO of Dentsu Japan and deputy global COO, will step into the role on March 27, 2026. According to reports, the change comes at a rocky time for the
- [MEXC Releases February Proof of Reserve Report, BTC Coverage Rises to 267%](https://brandcom.ng/2026/02/06/mexc-releases-february-proof-of-reserve-report-btc-coverage-rises-to-267/) - MEXC, the world's fastest-growing digital asset exchange and a pioneer of true zero-fee trading, released its February Proof of Reserve report, confirming that all major assets maintained reserve ratios above 100%. BTC reserve coverage rose to 267%, demonstrating the platform's continued commitment to transparency and user asset protection. The February report shows reserve ratios of
- [Exclusive: Guinness Nigeria Names Ram Solayappan Marketing & Innovations Director As Yinka Bakare Exits](https://brandcom.ng/2026/02/16/exclusive-guinness-nigeria-names-ram-solayappan-marketing-innovations-director-as-yinka-bakare-exits/) - Guinness Nigeria has appointed Ramanathan “Ram” Solayappan as its new Marketing & Innovations Director, Brand Communicator can exclusively reveal. The appointment follows the departure of Yinka Bakare, who served as Marketing Director and exited the organisation effective 31 January 2026 to pursue opportunities outside the company. The announcement was made in an internal communication signed
- [Young Pitcher Academy 2026 Unveils First Speakers, Sets Stage For Hybrid Expert Review In Lagos](https://brandcom.ng/2026/02/16/young-pitcher-academy-2026-unveils-first-speakers-sets-stage-for-hybrid-expert-review-in-lagos/) - The Young Pitcher Academy 2026 has announced its first lineup of speakers, a carefully curated faculty of creative, strategy, and marketing leaders drawn from across Africa and beyond. Designed as a high impact learning and development platform for emerging talents in the marketing communications ecosystem, this year’s Academy signals an even stronger commitment to cross
- [Chain Reactions, Integrated Indigo, Campaigns From Nigeria Dominate 2026 SABRE Nomination List](https://brandcom.ng/2026/02/12/chain-reactions-integrated-indigo-campaigns-from-nigeria-dominate-2026-sabre-nomination-list/) - Nigerian public relations agencies and campaigns from the country have emerged the dominant forces in the 2026 Africa SABRE Awards. Chain Reactions Africa and Integrated Indigo made an impressive show across multiple categories in the prestigious competition. The 2026 Africa SABRE Awards shortlist, comprising over 120 campaigns selected from more than 500 entries, showcases the
- [N1.5 Trillion Trapped in 50 Failed Banks, 100 MFIs   -NDIC](https://brandcom.ng/2026/02/16/n1-5-trillion-trapped-in-50-failed-banks-100-mfis-ndic/) - The Nigeria Deposit Insurance Corporation (NDIC) is ramping up efforts to recover N1.5 trillion in outstanding debts and assets from nearly 150 failed financial institutions, including 50 deposit money banks (DMBs) and over 100 microfinance banks (MFIs). This initiative leverages enhanced powers under the NDIC Act 2023 to boost depositor reimbursements and restore confidence in
- [Over 80% Of Nigerian Students Now Own Bank Accounts](https://brandcom.ng/2026/02/16/over-80-of-nigerian-students-now-own-bank-accounts/) - The National Deposit Insurance Corporation (NDIC) has announced that over 80% of Nigerian students now operate bank accounts. This disclosure, made during World Savings Day 2026 celebrations in Minna, Niger State, underscores the transformative impact of NDIC's sustained sensitization campaigns. Zayyad Abubakar, from NDIC’s bank examinations unit, highlighted this achievement while crediting the corporation's multi-year
- [Exclusive: New ACAMB President Unveils Agenda, To Reposition Banking Communications Professionals As Economic Influencers](https://brandcom.ng/2026/02/16/exclusive-new-acamb-president-unveils-agenda-to-reposition-banking-communications-professionals-as-economic-influencers/) - Newly elected ACAMB President, Babajide Sipe has outlined an ambitious programme anchored on mentorship, career development, stakeholder advocacy, and cross-sector collaboration, with a clear goal of making banking's marketing and communications professionals indispensable voices in Nigeria's economic conversation. One of Nigeria’s finest communications professionals and newly elected President of the Association of Corporate Communication and
- [UK Ad Agencies Undergo Their Biggest Exodus Of Staff As AI Threatens Industry](https://brandcom.ng/2026/02/16/uk-ad-agencies-undergo-their-biggest-exodus-of-staff-as-ai-threatens-industry/) - ...Number of employees declined by more than 14% to 24,963 last year, with fall greatest among younger workers UK advertising agencies had their biggest annual exodus of staff last year, led by younger workers, as artificial intelligence tools threaten to replace workers and force the industry to cut jobs and costs. Staff numbers at creative agencies,
- [Nigerian Bottling Company Deepens Youth Investment as 2026 #YouthEmpowered Programme Opens at UNILAG](https://brandcom.ng/2026/02/02/nigerian-bottling-company-deepens-youth-investment-as-2026-youthempowered-programme-opens-at-unilag/) - Nigerian Bottling Company (NBC) Ltd., a leading consumer packaged goods company and a member of the Coca-Cola HBC Group, has announced the commencement of the 2026 edition of its flagship #YouthEmpowered (YE) programme, with the first training session held at the University of Lagos on February 2, 2026. Targeted at young people between the ages
- [ARCON Reads Riot Act To State Signage Agencies Over Illegal Ad Vetting Directives](https://brandcom.ng/2026/02/13/arcon-reads-riot-act-to-state-signage-agencies-over-illegal-ad-vetting-directives/) - Apex advertising regulator declares state agencies' directive on political and other ad approvals unconstitutional, warns of dangers to 2027 election campaigns The Advertising Regulatory Council of Nigeria (ARCON) has fired a stern warning at state signage and advertising agencies, particularly those of Ondo and Enugu States over directives requiring advertisers and practitioners to submit political,
- [Consumer Drags Chowdeck To Court Over Alleged Price Markups](https://brandcom.ng/2026/02/13/consumer-drags-chowdeck-to-court-over-alleged-price-markups/) - A Nigerian consumer, Dolapo Adedeji has formally dragged Chowdeck, a rapidly expanding food delivery platform before the courts. Before now, Adedeji had lodged a complaint earlier in the court at the Competition and Consumer Protection Tribunal (CCPT) in Abuja. His grievance stems from what he described as multiple orders where Chowdeck's app displayed food prices
- [National Orientation Agency, SEC To Intensify Campaigns Against Rising Illegal Investment Schemes](https://brandcom.ng/2026/02/13/national-orientation-agency-sec-to-intensify-campaigns-against-rising-illegal-investment-schemes/) - The National Orientation Agency (NOA) and the Securities and Exchange Commission (SEC), in a strategic partnership, have agreed to intensify public enlightenment campaigns against illegal investment schemes across Nigeria. The development was disclosed by SEC Director-General, Dr. Emomotimi Agama, during a meeting with NOA Director-General, Mallam Lanre Issa-Onilu, in Abuja on Thursday. The collaboration signals a strategic shift toward
- [Airtel Accelerates Network Upgrades Nationwide, Targets Deeper Northern Penetration](https://brandcom.ng/2026/02/13/airtel-accelerates-network-upgrades-nationwide-targets-deeper-northern-penetration/) - Airtel Nigeria has revealed that it is tightening its grip on Northern Nigeria and using that advantage to power a broader national strategy focused on speed, scale and service quality. The telecoms operator revealed this at a media roundtable with senior editors and industry correspondents in Ikeja, Lagos, recently. The company outlined an ambitious next
- [National Policy On Drones: FG Poised To Elevate Nigeria's Technological Advancement.](https://brandcom.ng/2026/02/13/national-policy-on-drones-fg-poised-to-elevate-nigerias-technological-advancement/) - The Federal Government has turned its attention on the nation’s burgeoning drone sector, unveiling a comprehensive policy direction aimed at unlocking the industry’s transformative potential. With this, the random use of drones for movies, advertising, media coverage and other related areas would be extensively streamlined. This decision, made public on February 12, 2026, underscores the
- [NAICOM Set To Grow Insurance Brands In Nigeria, Pledges Transparent Recapitalisation Programme](https://brandcom.ng/2026/02/13/naicom-set-to-grow-insurance-brands-in-nigeria-pledges-transparent-recapitalisation-programme/) - Following the success of the ongoing recapitalisation process for banks in the financial sector, the National Insurance Commission (NAICOM) seems motivated to strengthen and expand insurance brands in the Nigerian market. The commission recently reaffirmed its commitment to deliver a transparent, credible, and professionally executed recapitalisation process. The Commissioner for Insurance, Olusegun Omosehin, revealed this
- [FCCPC Clinches Prestigious Government Agency of the Year 2025 Award](https://brandcom.ng/2026/02/12/fccpc-clinches-prestigious-government-agency-of-the-year-2025-award/) - In a celebration of public service excellence, the Federal Competition and Consumer Protection Commission (FCCPC) has been crowned Government Agency of the Year 2025 by the Leadership Newspaper, cementing its position as Nigeria's unwavering guardian of consumer rights and market integrity. The prestigious accolade, unveiled at a high-profile gala today, Thursday, February 12, 2026, underscores
- [TMKG: Making Every Marketing Naira Count](https://brandcom.ng/2025/11/19/tmkg-making-every-marketing-naira-count/) - A Changing Industry Nigeria’s marketing communications industry has witnessed an impressive evolution in the last two decades. With the country’s youthful population, rapid urbanization, and growing media diversity, brands are increasingly seeking innovative ways to stay visible and relevant. Among the various marketing channels, Out-of-Home (OOH) advertising remains one of the most powerful and enduring
- [Cashless Transactions Sweep 43% Of Nigeria’s Fuel Market](https://brandcom.ng/2026/02/12/cashless-transactions-sweep-43-of-nigerias-fuel-market/) - Digital payments now account for 43 per cent of fuel transactions across Nigeria, signalling a major behavioural and operational shift in one of the country’s most cash-dependent sectors. The figure comes from a new industry case study by financial services platform Moniepoint, which examines payment adoption, access to credit, and operational realities among petrol station
- [Bank Of Industry Receives Greenlight For Non-Interest Banking](https://brandcom.ng/2026/02/10/bank-of-industry-receives-green-light-for-non-interest-banking/) - The Bank of Industry (BOI) has received approval from the Central Bank of Nigeria (CBN) to operate as a non-interest financial institution. This landmark development marks a new era in Nigeria’s fast-evolving banking landscape. The regulatory nod was announced by BOI’s Managing Director, Dr. Olasupo Olusi. He noted that the new licence positions BOI to
- [Corruption Perception Index: Nigeria Drops To 142nd Position](https://brandcom.ng/2026/02/11/corruption-perception-index-nigeria-drops-to-142nd-position/) - Nigeria has slipped to 142nd place in the 2025 Corruption Perception Index (CPI) released recently by Transparency International, maintaining a score of 26 out of 100, unchanged from 2024. The ranking underscores persistent efforts in governance, public sector integrity, and anti-corruption reforms. The CPI, which evaluates 182 countries worldwide on a scale where 0 indicates
- [Global Reputation Economy Worth 7 Trillion Dollars - Burson Research Reveals](https://brandcom.ng/2026/02/11/global-reputation-economy-worth-7-trillion-dollars-burson-research-reveals/) - In a world where brands rise and fall overnight, where a single tweet can topple a titan, the currency of reputation has never been more valuable. But just how valuable is it? According to a groundbreaking new study by Burson - a pioneering global consultancy specializing in reputation, crisis, and brand strategy, headquartered in New
- [Twisted Digital Triumph: Nigeria's Speed Rank Falls, Retains #1 User Growth In Africa](https://brandcom.ng/2026/02/11/twisted-digital-triumph-nigerias-speed-rank-falls-retains-1-user-growth-in-africa/) - Imagine the digital revolution unfolding in Nigeria, where internet users are surging ahead at the continent's quickest clip, transforming everyday connections into a powerhouse of possibility. Sure, Ookla's December 2025 Speedtest Global Index notes our mobile speeds spiralling down to 85th globally with a steady 44.14 Mbps median download, but that's just part of the
- [EMTS (T2) Pays Thank You Visit To ARCON, Pledges Support For Industry Reforms](https://brandcom.ng/2026/02/11/emts-t2-pays-thank-you-visit-to-arcon-pledges-support-for-industry-reforms/) - In a development that reiterates the effectiveness of regulatory intervention in Nigeria's advertising industry, Emerging Markets Telecommunication Services Limited (EMTS), operator of the T2 brand and formerly known as 9Mobile, yesterday paid a courtesy visit to the Advertising Regulatory Council of Nigeria (ARCON) to express gratitude for the Council's role in resolving long-standing commercial disputes.
- [inDrive records surge in courier service in Nigeria](https://brandcom.ng/2026/02/05/indrive-records-surge-in-courier-service-in-nigeria/) - inDrive, a leading global ride-hailing platform has announced a surge in growth for its courier service in Nigeria, doubling its growth. The surge is coming on the back of growing interest from urban workers who rely more on app-based delivery to earn a flexible income. According to inDrive data, the number of couriers on its
- [ARCON Outlook Webinar: Experts Chart Course For Advertising Industry Amid Economic Reset](https://brandcom.ng/2026/02/11/arcon-outlook-webinar-experts-chart-course-for-advertising-industry-amid-economic-reset/) - Experts at the recently held Webinar on Navigating Economic Realities, organised by the Advertising Regulatory Council of Nigeria (ARCON), have called on stakeholders in the marketing communications industry to deepen collaboration, embrace technology, and adopt consumer-centric strategies as Nigeria navigates its economic transition into 2026. This charge formed the centrepiece of the high-level virtual webinar
- [Dr. Bolajoko Bayo-Ajayi: An Amazon At The Convergence Of Purpose & Possibility](https://brandcom.ng/2026/02/11/dr-bolajoko-bayo-ajayi-an-amazon-at-the-convergence-of-purpose-possibility/) - When news filtered in from Uyo during the elective Annual General Meeting of the National Institute of Marketing of Nigeria (NIMN) that Dr. Bolajoko Bayo-Ajayi had been elected President of the NIMN, many industry observers had thought that the institute was just trying to pave the path of gender parity by allowing a woman, the
- [IWG Accelerates Expansion In Nigeria with Three Strategic Flex Hubs](https://brandcom.ng/2026/02/10/iwg-accelerates-expansion-in-nigeria-with-three-strategic-flex-hubs/) - International Workplace Group (IWG), the world's largest platform for flexible working under brands like Regus, Spaces, and HQ, is launching three state-of-the-art flexible workspaces in Nigeria from February through April 2026. This expansion responds to surging demand for hybrid work solutions amid a global shift toward more adaptable office models. The new centres underscore IWG's
- [Omnicom, WPP, Dentsu Secure Brand Spots In OpenAI’s Ad Pilot](https://brandcom.ng/2026/02/10/omnicom-wpp-dentsu-secure-brand-spots-in-openais-ad-pilot/) - Major global advertising groups, including Omnicom Media, WPP, and Dentsu, have secured brand spots in OpenAI’s newly introduced Ad Pilot program on ChatGPT, despite the substantial entry cost. According to reporting from Adweek, Omnicom Media has confirmed that more than 30 of its clients have already secured advertising placements in the OpenAI ads pilot program.
- [Red Bull Appoints Adedeji Layade As Head Of Marketing For Nigeria](https://brandcom.ng/2026/02/09/red-bull-appoints-adedeji-layade-as-head-of-marketing-for-nigeria/) - Multi-industry marketing professional, Adedeji Layade has joined Red Bull Nigeria's leadership team as Head of Marketing. The appointment marks a big career move for Layade who brings over 15 years of multi-industry brand and marketing experience to the global energy drink powerhouse. In an enthusiastic LinkedIn post, Layade expressed his excitement about the new role,
- [TradFi: The Crypto Market Trend to Watch in 2026](https://brandcom.ng/2026/01/31/tradfi-the-crypto-market-trend-to-watch-in-2026/) - As we move deeper into 2026, the rapid convergence of traditional finance (TradFi) and cryptocurrency has become the dominant narrative in global crypto conversations with MEXC, the user-friendly crypto exchange, leading the charge. By aggressively listing tokenized TradFi assets, maintaining true zero-fee trading on key pairs, and launching its innovative Gold Launchpad for seamless trading
- [Airtel Announces New Milestone: Hits 99% 4G Coverage Nationwide](https://brandcom.ng/2026/02/09/airtel-announces-new-milestone-hits-99-4g-coverage-nationwide/) - Airtel Nigeria has officially announced that it has achieved 99% 4G coverage across the country. This significant milestone highlights Airtel’s commitment to expanding reliable, high-speed internet access to urban and rural communities nationwide, and marks a major leap forward in Nigeria’s digital transformation journey.In a statement released to the public, Airtel Nigeria’s Chief Executive Officer,
- [Queen of the Box Office, Funke Akindele Bags MonieWorld Ambassadorship ](https://brandcom.ng/2026/02/06/queen-of-the-box-office-funke-akindele-bags-monieworld-ambassadorship/) - MonieWorld, a product of Moniepoint Inc, Africa's leading and Nigeria’s most trusted all-in-one financial ecosystem, today announced a partnership with Funke Akindele, an influential cultural icon and award-winning actress, filmmaker, and Nollywood producer. At the core of this partnership is the shared belief that progress is not static; it is a journey that spans continents
- [CAC Deletes Another Batch Of 400,000 Non- Compliant Companies](https://brandcom.ng/2026/02/09/cac-deletes-another-batch-of-400000-non-compliant-companies/) - As part of a broad reform drive aimed at strengthening transparency, improving investor confidence, and cleaning up the country’s business ecosystem, the Corporate Affairs Commission (CAC) has announced the delisting of more than 400,000 inactive and non-compliant companies from its official register. The registrar-general of the commission responsible for registering businesses in Nigeria, Hussaini Ishaq
- [Pernod Ricard Nigeria Boss Shares Roadmap For Business Growth At Business Leadership Masterclass Chat](https://brandcom.ng/2026/02/09/pernod-ricard-nigeria-boss-shares-roadmap-for-business-growth-at-business-leadership-masterclass-chat/) - For entrepreneurs, the challenge is not simply starting a business, but moving it from an idea to a viable, sustainable enterprise. These were the views of Michael Ehindero, Managing Director of Pernod while sharing practical roadmaps for achieving business growth at at the Business Leadership Masterclass (BLM) monthly fireside chat series hosted by Dr. Joshua
- [Salute To The Elephant As Chief Olu Falomo, Advertising Colossus, Answers Final Call](https://brandcom.ng/2026/02/06/salute-to-the-elephant-as-chief-olu-falomo-advertising-colossus-answers-final-call/) - Just a few days ago, the advertising industry lost one of its most illustrious sons. Chief Olu Falomo passed away at age 87, leaving behind a legacy that spans six decades in Nigerian advertising. Like the elephant in the famous traditional Yoruba hunting poem (ijala) popularized by Adeboye Babalola…majestic, wise, impossible to replace, Chief Michael
- [Coca-Cola Nigeria Introduces Coke With Meals N600 Million Promo To Celebrate Everyday Wins](https://brandcom.ng/2026/01/27/coca-cola-nigeria-introduces-coke-with-meals-n600-million-promo-to-celebrate-everyday-wins/) - ...Gives Nigerians a chance to win their share of N600 Million in Cash and Prizes from everyday meals with Coke Coca-Cola Nigeria has introduced another exciting new promotion to bring the joy back to everyday meals with a chance for Nigerians to win from a prize pool of N600 million in cash and rewards. Coca-Cola
- [FG Pushes For Homegrown Tyre & Battery Revolution](https://brandcom.ng/2026/02/06/fg-pushes-for-homegrown-tyre-battery-revolution/) - Following the unveiling of fresh plans to turbocharge domestic production of tyres and batteries, two backbone sectors for the nation’s automotive future, the Federal Government is taking the vanguard in Nigeria’s industrial ambition. This bold drive, announced Thursday in Abuja, lays out a vision to cut reliance on costly imports and energize local manufacturing, with
- [Google Opens Applications For 10th Startups Accelerator Africa](https://brandcom.ng/2026/02/06/google-opens-applications-for-10th-startups-accelerator-africa/) - Google has opened applications for the 10th cohort of its Startups Accelerator Africa, signalling a renewed focus on artificial intelligence and machine learning for startups across the continent. The programme is designed for Series A startups using AI to develop solutions that address real-world challenges in Africa. Applications close on March 18, 2026, and the
- [Top Trends 2026: OOH Advertising Surges With 41% CAGR As Innovation, Impact-Led Storytelling Drive Renaissance](https://brandcom.ng/2026/02/06/top-trends-2026-ooh-advertising-surges-with-41-cagr-as-innovation-impact-led-storytelling-drive-renaissance/) - Out-of-home advertising is experiencing a renaissance in Nigeria, emerging as the most resilient traditional media channel and recording the highest compound annual growth rate across all above-the-line channels between 2021 and 2025, according to the tenth trend unveiled at the Top Trends 2026 event held in Lagos recently. The findings, presented by Emmanuel Adediran of
- [Cadbury Nigeria Returns To Winning Ways, Records N12 Billion Profit](https://brandcom.ng/2026/02/05/cadbury-nigeria-returns-to-winning-ways-records-n12-billion-profit/) - Cadbury Nigeria has recorded a N12.1 billion net profit for 2025 business, a dramatic reversal from the N22.2 billion deficit that haunted its 2024 books. Revenue climbed 31%, powered by renewed consumer appetite for its flagship brands across Nigeria, and for the first time since 2023, the company can claim black ink where red once
- [Top Trends 2026: Nigerian Consumers Ranked Most Disloyal In The World As 8 In 10 Will Readily Switch Loyalty In 2026](https://brandcom.ng/2026/02/05/top-trends-2026-nigerian-consumers-ranked-most-disloyal-in-the-word-as-8-in-10-will-readily-switch-loyalty-in-2026/) - …As Consumers Say Experience Trumps Price For Them Nigerian consumers are experiencing an unprecedented erosion of brand loyalty, with projections indicating that 8 in 10 consumers will be willing to switch brands by 2026, according to data unveiled at the at the fifth edition of Top Trends, held at the prestigious Marriott Hotel in Ikeja,
- [Top Trends 2026: AI Content Explosion Expected As 1 billion AI-generated Videos Projected To Flood Platforms In 2026](https://brandcom.ng/2026/02/05/top-trends-2026-ai-content-explosion-expected-as-1-billion-ai-generated-videos-projected-to-flood-platforms-in-2026/) - Digital provenance, the ability to verify the origin and authenticity of digital content, is emerging as a critical battleground for truth and brand distinctiveness as artificial intelligence-generated content saturates the Nigerian media landscape, according to the eighth trend unveiled at the Top Trends 2026 event held recently in Lagos. The findings, presented by Emmanuel Adediran
- [Top Trends 2026: SEO Makes Way For GEO As Nigeria Tops Global AI Adoption Rankings](https://brandcom.ng/2026/02/05/top-trends-2026-seo-makes-way-for-geo-as-nigeria-tops-global-ai-adoption-rankings/) - …66% of Young Nigerians Use AI for Shopping As Search Paradigm Shifts The era of traditional Search Engine Optimization (SEO) is ending, replaced by a fundamentally new paradigm called Generative Engine Optimization (GEO), as artificial intelligence agents increasingly curate the entire consumer journey from discovery to purchase, according to the fifth trend revealed at the
- [Top Trends 2026: 95% Of Nigerians Factor Sustainability Into Purchase Decisions](https://brandcom.ng/2026/02/05/top-trends-2026-95-of-nigerians-factor-sustainability-into-purchase-decisions/) - …Also Find Top 10 Consumer Spending Priority Nigerian consumers are dramatically raising the bar for brand scrutiny, with attention to details emerging as a critical determinant of spending priorities and brand selection, according to the third trend revealed at the Top Trends 2026 conference held today at the Marriott Hotel, event held in Lagos. The
- [Top Trends 2026: Southeast Leads Nigeria At 8.0% As B2B Buyers Prove Twice As Conscious As Consumers](https://brandcom.ng/2026/02/05/top-trends-2026-southeast-leads-nigeria-at-8-0-as-b2b-buyers-prove-twice-as-conscious-as-consumers/) - …As Tax Policy Reforms Force Complete Overhaul of Pricing Strategies Across Market Brands face an imperative to completely rethink their pricing strategies as tax policy reforms and shifting economic realities fundamentally alter consumer price preferences across all segments, according to the second major trend unveiled recently at the Top Trends 2026 event held in Lagos
- [Top Trends 2026: Salespeople Will Be A Critical Media Channel In Battle For Consumer Loyalty](https://brandcom.ng/2026/02/05/top-trends-2026-salespeople-will-be-a-critical-media-channel-in-battle-for-consumer-loyalty/) - In what has been described as a dramatic reimagining of the customer experience, salespeople are poised to become the primary drivers of brand loyalty in Nigeria, eclipsing traditional brand attributes as the decisive factor in consumer retention, according to findings presented recently at the Top Trends 2026 event held in Lagos. The first of eleven
- [Top Trends 2026: Ahead 2027 Elections, Political Ad Surge Expected As Trust Plummets 28% Across Media Channels](https://brandcom.ng/2026/02/05/top-trends-2026-ahead-2027-elections-political-ad-surge-expected-as-trust-plummets-28-across-media-channels/) - …As 68% Prefer Brands Stay Neutral Or Reduce Advertising As Nigeria enters election eve ahead of the 2027 general elections, brands face a high-stakes paradox where there is heightened consumer attention combined with dramatically declining trust in information and advertising, according to the seventh trend unveiled at the Top Trends 2026 event held in Lagos.
- [Top Trends 2026:  TikTok Is Nigeria's Largest Social Platform, Primary Cultural Driver](https://brandcom.ng/2026/02/05/top-trends-2026-tiktok-is-nigerias-largest-social-platform-primary-cultural-driver/) - … Dominates Short-Form Video at 51% TikTok has ascended from social media platform to Nigeria's primary cultural engine, doubling its user base between 2024 and 2025 to become the country's largest social media platform, according to the sixth trend unveiled at the Top Trends 2026 conference held recently in Lagos. The findings, presented by Emmanuel
- [NIPR Opens Registration For 2026 Executive Membership Class](https://brandcom.ng/2026/02/05/nipr-opens-registration-for-2026-executive-membership-class/) - The Nigerian Institute of Public Relations (NIPR) has opened registration for its 2026 Executive Membership Class, designed to equip emerging public relations practitioners with the skills and certification needed to thrive in the profession. Scheduled to hold virtually from March 16 to 19, the programme targets new members seeking professional recognition and offers expert-led sessions
- [Lafarge Africa Reaffirms Commitment To Nigeria’s Infrastructure With 5.5m Metric Tonne Production Boost In Sagamu, Ashaka Plants To Meet Growing Demand](https://brandcom.ng/2026/02/01/lafarge-africa-reaffirms-commitment-to-nigerias-infrastructure-with-5-5m-metric-tonne-production-boost-in-sagamu-ashaka-plants-to-meet-growing-demand/) - Lafarge Africa Plc, a building solutions company and manufacturer of premium products and solutions brands across cement, mortar and readymix concrete, has reaffirmed its commitment to strengthening local cement production with the expansion of its Sagamu Cement Plant in Ogun State and Ashaka Cement Plant in Gombe State. The two new plants will be dry
- [X3M Ideas Ranks First In Nigeria, 7th In Africa In Latest Loeries Rankings](https://brandcom.ng/2026/02/04/x3m-ideas-clinches-top-spot-in-latest-loeries-rankings/) - Barely months after industry peers and stakeholders at the 2025 Lagos Advertising & Ideas Festival (LAIF) Awards crowned X3M Ideas as Nigeria's most creative advertising agency, the Loeries, one of Africa's foremost platforms in recognizing creative advertising works, has reaffirmed the agency's position in Nigeria as numero uno in its 2025 Official Rankings of agencies
- [Brands Must Connect With Real Human Needs And Motivations-Abiodun Ajiborode On Timeless Marketing Principles](https://brandcom.ng/2026/02/04/brands-must-connect-with-real-human-needs-and-motivations-abiodun-ajiborode-on-timeless-marketing-principles/) - Dr. Abiodun Ajiborode is the Founder of Brand Management Academy (BMA) and the Business Leadership and Innovation Management (BLIM) Group. With nearly three decades of experience spanning leadership roles at Coca-Cola, SABMiller, PZ Cussons, and Monument Distillers, he has successfully transitioned from corporate titan to industry educator. Through BMA, Dr. Ajiborode has trained hundreds of
- [Cannes Lions Unveils 2026 Jury Presidents, Appoints Marcel Marcondes As Inaugural Creative Brand Lion Chair](https://brandcom.ng/2026/02/04/cannes-lions-unveils-2026-jury-presidents-appoints-marcel-marcondes-as-inaugural-creative-brand-lion-chair/) - The Cannes Lions International Festival of Creativity has announced its Jury President line-up for 2026, assembling a global roster of creative leaders to guide the world’s most influential advertising and marketing awards. The festival, which will take place from June 22 to 26, 2026, in Cannes, France, brings together senior executives from agencies, brands, and
- [Nigeria’s Data Game Levels Up As Airtel Launches NXtra Data Centre](https://brandcom.ng/2026/02/04/nigerias-data-game-levels-up-as-airtel-launches-nxtra-data-centre/) - Airtel Nigeria has officially kicked off operations at its NXtra Data Centre in Eko Atlantic, Lagos, marking a major milestone in the country’s data evolution journey. This hyperscale, edge-ready facility is set to significantly expand Nigeria’s data infrastructure and strengthen its position as a tech hub in West Africa. The 38-megawatt data centre is designed
- [Your PR Playbook Is A Plaything Without These Answers!](https://brandcom.ng/2026/02/04/your-pr-playbook-is-a-plaything-without-these-answers/) - Public Relations isn’t an impulsive or arbitrary practice but a mentally demanding endeavor that requires a ready method, approach, or strategy per brief. A public relations practitioner cannot afford to be out of his depth when a client comes calling. He should have a toolkit of varied tactics deployable to all manner of PR situations
- [Coca-Cola Unveils Plans To Invest Additional $1bn In Nigeria](https://brandcom.ng/2026/02/04/coca-cola-unveils-plans-to-invest-additional-1bn-in-nigeria/) - The Coca-Cola Company has announced plans to invest an additional $1 billion in its Nigerian operations, aiming to boost production, strengthen supply chains, and enhance workforce training nationwide. This investment will also reinforce its long-standing presence in the country and emphasise strong U.S.–Nigeria trade ties. The announcement was made by the United States Embassy in
- [5alive Launches Bold New Flavours & Vibrant Experiences For Nigeria’s Most Expressive Generation](https://brandcom.ng/2026/01/29/5alive-launches-bold-new-flavours-vibrant-experiences-for-nigerias-most-expressive-generation/) - 5alive, one of Nigeria’s most loved juice brands, has unveiled an exciting portfolio refresh; introducing new flavours to connect with the country’s most expressive generation. This expansion brings the launch of Mango and Cocopine flavours to reflect 5alive’s commitment to evolving with consumer tastes and engagement, while staying true to its promise to deliver vibrant,
- [Wema Bank Launches Valentine’s Day Campaign To Support ALAT upgrade](https://brandcom.ng/2026/02/03/wema-bank-launches-valentines-day-campaign-to-support-alat-upgrade/) - Wema Bank has launched its 2026 Valentine’s Day campaign as part of activities marking the rollout of new features on its digital banking platform, ALAT. The campaign, themed “Evolution of Love,” is inspired by the recent upgrade of the ALAT app and is designed to recognise different forms of love, including self-love, friendship, family bonds,
- [Olusegun Akinyemiju Joins Guinness Nigeria As Head, White Spirits (MSS)](https://brandcom.ng/2026/02/03/olusegun-akinyemiju-joins-guinness-nigeria-as-head-white-spirits-mss/) - Marketing and brand strategy professional, Olusegun X. Akinyemiju, has been appointed Head of White Spirits (MSS Category) by Guinness Nigeria, marking a strategic addition to the company’s senior leadership team. In his new role, Olusegun will be expected to oversee one of Guinness Nigeria’s largest and most commercially critical portfolios, which accounts for the majority
- [Algorithm Media Marks A Decade At The Top Of Nigeria’s Media Landscape, Signals Expansion At Lagos Gala](https://brandcom.ng/2026/02/03/algorithm-media-marks-a-decade-at-tthe-top-of-nigerias-media-landscape-signals-expansion-at-lagos-gala/) - WPP affiliate celebrates ten years of survival through two recessions and a pandemic; Seni Adetu declares the agency now ranks among Nigeria’s top three. Keynote speaker Tom Ilube CBE argues AI will define the next decade. Algorithm Media, the WPP-affiliated media agency founded by former Guinness Nigeria chief executive Seni Adetu, marked its 10th anniversary
- [New CBN Fintech Report Outlines Inclusion, Innovations, Institutional Resilience As Next Phase Of Development](https://brandcom.ng/2026/02/03/new-cbn-fintech-report-outlines-inclusion-innovations-institutional-resilience-as-next-phase-of-development/) - Nigeria’s central bank has unveiled a review of the country’s fintech sector, signaling a decisive shift toward structured regulation, deeper industry engagement, and long-term system stability as Africa’s largest economy seeks to balance rapid innovation with financial integrity. The CBN Fintech Report offers a detailed assessment of Nigeria’s fast-growing digital finance ecosystem and outlines strategic
- [ARCON Hosts Industry Dialogue On Economic Resilience & Growth Strategies For 2026](https://brandcom.ng/2026/02/03/arcon-hosts-industry-dialogue-on-economic-resilience-growth-strategies-for-2026/) - In a strategic move to prepare industry stakeholders for evolving economic and business terrain, the Advertising Regulatory Council of Nigeria (ARCON) has announced a major virtual engagement with the theme “Navigating Economic Realities: Lessons from 2025, Strategies for 2026.” The high-level webinar is scheduled to be held on Tuesday, February 10, 2026, via Zoom, from
- [UAC 2025 Report: Revenues Rises By 74%, Profits Plunge](https://brandcom.ng/2026/02/03/uac-2025-report-revenues-rises-by-74-profits-plunge/) - UAC Nigeria PLC closed the 2025 financial year with a striking contrast: exceptional revenue growth on one hand, and sharply weakened profitability on the other, underscoring the short-term cost of the group’s aggressive expansion strategy. According to its unaudited full-year results, UAC’s revenue surged by 74% to ₦343.4 billion, reflecting the transformational impact of its
- [Google Partners African Universities To Launch WAXAL African Language Dataset](https://brandcom.ng/2026/02/03/google-partners-african-universities-to-launch-waxal-african-language-dataset/) - Google is partnering African universities and research institutions to launch WAXAL, a large-scale open speech dataset for African languages. The dataset covers 21 Sub-Saharan African languages, including Hausa, Yoruba, Igbo, Luganda, Swahili, and Acholi. Google says WAXAL is designed to support more than 100 million speakers who have largely been excluded from voice-based technologies due
- [The Magic Of Davos: Lessons In Destination Branding For Nigerian Cities](https://brandcom.ng/2026/02/03/the-magic-of-davos-lessons-in-destination-branding-for-nigerian-cities/) - Every January, the small Swiss Alpine town of Davos undergoes a remarkable transformation. What is ordinarily a quiet resort community is becoming a global nerve centre, a stage where heads of state, chief executives, experts, activists, and innovators meet to shape conversations about the future of the global economy, technology, climate, and governance. This annual
- [MEXC Unveils Industry-First Gold Launchpad: Zero-Fee Tokenized Gold Investments Arrive as Gold Prices Hit Record Highs](https://brandcom.ng/2026/01/22/mexc-unveils-industry-first-gold-launchpad-zero-fee-tokenized-gold-investments-arrive-as-gold-prices-hit-record-highs/) - MEXC, a leading global cryptocurrency exchange, today announced the launch of the industry’s first dedicated Gold Launchpad — a groundbreaking event that enables users to buy tokenized gold at half price with zero trading fees. As gold price continues its historic bull run, surpassing multiple all-time highs in 2025 and early 2026, MEXC is democratizing
- [ABIODUN AJIBORODE: The ‘Coachie’ Who Builds Leaders](https://brandcom.ng/2026/02/03/abiodun-ajiborode-the-coachie-who-builds-leaders/) - Some call him Coachie, others call him Coach Bee while some just know him as the good doctor of marketing. Whichever spectrum you fall on, it's easy to see that Dr. Abiodun Ajiborode has impacted this industry in no small ways. From shaping billion-naira brands like Coca-Cola and Sprite to positively impacting the careers of
- [Access Bank Appoints Ifeyinwa Osime As Board Chairman](https://brandcom.ng/2026/02/02/access-bank-appoints-ifeyinwa-osime-as-board-chairman/) - Access Holdings Plc has announced the appointment of Ifeyinwa Osime as the board chairman of Access Bank, its key subsidiary. This follows the retirement of Paul Usoro , SAN, who stepped down on January 29, 2026, after completing his regulatory tenure. The group disclosed the appointment to the Nigerian Exchange Limited in a notice earlier
- [Algorithm Media @10: We’ve Built A Family Of 'Citizens' —Seni Adetu](https://brandcom.ng/2026/02/02/algorithm-media-10-weve-built-a-family-of-citizens-seni-adetu/) - As Algorithm Media marks its 10th anniversary, Group CEO of First Primus, Seni Adetu, reveals the company’s unique approach to welfare and corporate governance, where employees don’t just belong but feel like true citizens of a thriving nation. At the heart of Algorithm Media’s success is an unwavering focus on its people. “A lot of
- [Sterling HoldCo Hits N90.7 Billion Profit, Records 98% Increase In 2025](https://brandcom.ng/2026/02/02/sterling-holdco-hits-n90-7-billion-profit-records-98-increase-in-2025/) - Sterling Financial Holdings Company Plc (Sterling HoldCo), the parent company of Sterling Bank Limited, has reported a 98.3% increase in profit before tax, translating to N90.73 billion, for the year ended December 31, 2025. The Group disclosed this performance in its unaudited full-year financial statements released to the investing public. According to the company, the
- [Reputation Economy: How Nigerian Brands Won & Lost Public Trust In 2025](https://brandcom.ng/2026/02/02/reputation-economy-how-nigerian-brands-won-lost-public-trust-in-2025/) - ...P+ Measurement Services Releases 2025 Industry Media Reputation Report P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, has released its 2025 Industry Media Reputation Report, revealing that corporate reputation has emerged as one of the most decisive assets for Nigerian companies, rivaling financial performance and market share in shaping public trust. The report analysed
- [Ajiborode Lists Low Strategic Thinking, Poor Financial Awareness Among Challenges Limiting Young Marketing Practitioners](https://brandcom.ng/2026/02/01/ajiborode-lists-low-strategic-thinking-poor-financial-awareness-among-challenges-limiting-young-marketing-practitioners/) - Dr. Abiodun Ajiborode, founder of Brand Management Academy (BMA), has highlighted key skill gaps limiting the growth of young marketers in Nigeria. Speaking during an exclusive interview with Brand Communicator, he also identified areas where marketers need urgent development to thrive in today’s competitive, tech-driven market. According to Ajiborode, many marketers struggle with strategic thinking,
- [Elizade JAC Autoland, Sterling Bank Forge Strategic Partnership To Democratize New Vehicle Ownership In Nigeria](https://brandcom.ng/2026/01/30/elizade-jac-autoland-sterling-bank-forge-strategic-partnership-to-democratize-new-vehicle-ownership-in-nigeria/) - Elizade JAC Autoland Limited has formalized a strategic partnership with Sterling Bank PLC aimed at making brand-new vehicle ownership more accessible to Nigerians across different income classes through flexible financing solutions of up to four years. The partnership agreement was signed at a ceremony held at the Elizade JAC Headquarters in Lagos, bringing together executives
- [Bode-Akinwande, Philip-Ladipo, Owotoomo, Adeshola, Others Emerge As ACAMB New Executives](https://brandcom.ng/2026/01/30/new-executive-committee-takes-over-at-acamb/) - With the election of Babajide Sipe as President, the Association of Corporate and Marketing Communication Professionals in Nigerian Banks (ACAMB) has unveiled its powerhouse new Executive Council, a dynamic team primed to redefine communications in Nigeria's banking sector. The newly elected committee include: President - Babajide Sipe. Group Head, Brand Transformation & Digital Marketing at
- [Kaduna Signs MoU To Host 2026 PR Week](https://brandcom.ng/2026/01/30/kaduna-signs-mou-to-host-2026-pr-week/) - Kaduna State will host the 2026 Nigeria Public Relations Week (NPRW), following the signing of a Memorandum of Understanding with the Nigerian Institute of Public Relations (NIPR). The event is scheduled to hold from April 19 to 25, 2026, in partnership with the Kaduna State Government. Governor Uba Sani described the selection as both an
- [We Must Protect The Integrity Of the Marketing Profession - Bayo-Ajayi On Professionalism, Ethics & The Future Of Marketing](https://brandcom.ng/2026/01/30/we-must-protect-the-integrity-of-the-marketing-profession-bayo-ajayi-on-professionalism-ethics-the-future-of-marketing/) - Dr. Bolajoko Bayo-Ajayi is the President of the National Institute of Marketing of Nigeria (NIMN) and Managing Director/CEO of Purple Pearl Consulting Ltd. As the first female to lead NIMN, she brings extensive cross-industry experience and a clear vision for transforming the marketing profession in Nigeria. In this exclusive interview with Brand Communicator's Jeremiah Agada,
- [BUA Foods Hits N534.8 Billion Profit In 2025 As Revenue Surges To N1.8 Trillion](https://brandcom.ng/2026/01/30/bua-foods-hits-n534-8-billion-profit-in-2025-as-revenue-surges-to-n1-8-trillion/) - BUA Foods Plc has released its unaudited consolidated financial statements for the year 2025 to the Nigerian Exchange Limited (NGX). The result was a financial upturn, including a pretax profit of N534.8 billion for 2025, nearly double the N284.3 billion recorded in 2024. According to the financial statement, the fourth quarter contributed N102.2 billion to
- [Soji Odedina Throws Hat Into The Ring, Announces Plans To Contest In Nigeria 's 2027 Elections](https://brandcom.ng/2026/01/30/soji-odedina-throws-hat-into-the-ring-announces-plans-to-contest-in-nigeria-s-2027-elections/) - Group Managing Director/ CEO of First Katalyst Marketing, Otunba Soji Odedina, has officially declared his intention to run in Nigeria’s 2027 elections. Odedina is a seasoned marketing professional with years of leadership and industry experience. He wants to run for the House of Representatives seat to represent Yewa South/Ipokia Federal Constituency of Ogun State under
- [Top Trends 2026: 11 Insight-Driven Trends To Define Nigeria's Marketing Industry In 2026](https://brandcom.ng/2026/01/29/top-trends-2026-11-insight-driven-trends-to-define-nigerias-marketing-industry-in-2026/) - The marketing and communications landscape in Nigeria is set for a seismic shift, according to insights unveiled today at the fifth edition of Top Trends, held at the prestigious Marriott Hotel in Ikeja, Lagos. Presented by Prof. Uchenna Uzo of the Lagos Business School (LBS), Pan-Atlantic University and Emmanuel Adediran of mediaReach OMD, this year's
- [Babajide Sipe Steps in As New ACAMB President](https://brandcom.ng/2026/01/29/babajide-sipe-steps-in-as-new-acamb-president/) - Babajiide Sipe, seasoned communications expert, has assumed the role of President of the Association of Corporate Affairs Managers of Banks (ACAMB), promising bold leadership to elevate the association's impact in the banking sector. In his acceptance speech, Sipe expressed deep gratitude to his peers, stating, "Thank you to my professional colleagues. I’m truly grateful for
- [Bolarinwa Bows Out As ACAMB President](https://brandcom.ng/2026/01/29/bolarinwa-bows-out-as-acamb-president/) - In the high-stakes world of Nigerian banking communications, where public trust meets policy turbulence, Rasheed Bolarinwa has closed a pivotal chapter as President of the Association of Corporate Affairs Managers of Banks (ACAMB). Elected in 2022 following two terms as Secretary-General, and re-elected in early 2024, Bolarinwa's tenure—spanning 24 months—anchored the association's voice amid some
- [Agenda For A New MultiChoice Nigeria Under Kemi Omotosho](https://brandcom.ng/2026/01/29/agenda-for-a-new-multichoice-nigeria-under-kemi-omotosho/) - It will not be out of order to congratulate Kemi Omotosho on her appointment as Chief Executive Officer of MultiChoice Nigeria. Her elevation to this pivotal role, effective January 2026, marks not just a personal achievement but a significant moment in Nigeria's Pay-TV sector of the media and entertainment industry. With over two decades of
- [MEXC Accelerates Crypto Adoption In Nigeria as TradFi Products and Zero-Fee Trading Redefine Market Access](https://brandcom.ng/2026/01/22/mexc-accelerates-crypto-adoption-in-nigeria-as-tradfi-products-and-zero-fee-trading-redefine-market-access/) - As global financial markets continue to converge, Nigerian traders are emerging as early adopters of hybrid trading models that combine digital assets with traditional financial instruments. MEXC, the user-friendly crypto exchange known for innovation, is seeing rapid growth in Nigeria by uniting cryptocurrency and traditional finance (TradFi) assets on one powerful platform, complete with zero-fee
- [Algorithm Media Clocks 10, Holds Grand Anniversary Event In Lagos, Jan 30](https://brandcom.ng/2026/01/28/algorithm-media-clocks-10-holds-grand-anniversary-event-in-lagos-jan-30/) - Some moments don’t just mark time—they redefine it. Such was the energy at the 10th anniversary press conference of Algorithm Media, Nigeria’s powerhouse media agency, where history merged with forward-thinking ambition. At the press conference, Seni Adetu, Chief Executive Officer of First Primus, parent company of Algorithm Media, unveiled the theme of the 10th anniversary
- [Unlock Big Wins With Small-Business PR: 10 Game-Changing Strategies](https://brandcom.ng/2026/01/28/unlock-big-wins-with-small-business-pr-10-game-changing-strategies/) - In a world where blockbuster budgets like the $150 million splash for Wicked—complete with Starbucks tie-ins and Empire State Building glow-ups—grab headlines, small businesses don't need deep pockets to shine. You can skyrocket brand awareness, spark sales, and build lasting buzz with smart, affordable PR tactics. Ready to punch above your weight? Dive into these
- [Microsoft Unveils Next-Generation AI Chip, Challenges Nvidia’s Software Edge](https://brandcom.ng/2026/01/27/microsoft-unveils-next-generation-ai-chip-challenges-nvidias-software-edge/) - Microsoft on Monday unveiled the second generation of its in-house artificial intelligence chip, the Maia 200, along with software tools aimed at rivaling Nvidia’s key advantages with developers. The new chip will go live this week in a data center in Iowa, with plans for a second facility in Arizona. Microsoft first introduced the Maia
- [Nigeria’s New Tax Policy & Professions Set To Benefit Most](https://brandcom.ng/2026/01/27/nigerias-new-tax-policy-professions-set-to-benefit-most/) - Over the past few weeks, I have followed the conversations around the Nigeria Tax Act 2025, which took effect on January 1, 2026. Beyond the politics and the controversy surrounding discrepancies between what was passed and what was eventually gazetted, one thing is clear. Nigeria’s tax landscape has changed, and it has changed fundamentally. The
- [Nigeria Public Relations Week 2026 Begins April 19 In Kaduna,Pre-Conference Webinar Set for Jan 29](https://brandcom.ng/2026/01/27/nigeria-public-relations-week-2026-begins-april-19-in-kadunapre-conference-webinar-set-for-jan-29/) - Nigeria Public Relations Week (NPRW) CROC CITY 2026 will be held in Kaduna from April 19 to 25, 2026, in partnership with the Kaduna State Government. The week-long event, themed “Nigeria’s Food Security: From Public Policy to Public Plates – The Imperatives of Public Relations,” will explore how public relations can address national challenges, from
- [From Detty December To AFRIMA: How Lagos Is Redefining Destination Branding With Culture & Entertainment](https://brandcom.ng/2026/01/27/from-detty-december-to-afrima-how-lagos-is-redefining-destination-branding-with-culture-entertainment/) - From Afrobeats to festivals, sports to December revelry, Lagos is showing African cities how to turn cultural vibrancy into economic gold…. The sun hasn't set on Lagos, and it never really does. Even as darkness falls over the Atlantic coastline, the city pulses with an energy that refuses to sleep. From the thumping bass lines
- [Nigerians Dominate League Of Africa’s Top-10 Streamers In 2026](https://brandcom.ng/2026/01/27/nigerians-dominate-league-of-africas-top-10-streamers-in-2026/) - Nigerian creators are taking the African streaming scene by storm, with six out of the top 10 biggest streamers showcasing the country’s growing influence in the continent’s digital entertainment economy. Data from Twitch and Kick shows a strong audience engagement, celebrity collaborations, and early adoption of live streaming. While South Africa initially led the continent’s
- [Nigeria’s Top 9 Fintechs Now Worth $10.6 Billion](https://brandcom.ng/2026/01/27/nigerias-top-9-fintechs-now-worth-10-6-billion/) - Nigeria’s leading fintech companies are now valued at a combined $10.6 billion as of January 2026, highlighting the country’s growing influence in Africa’s digital finance ecosystem and increasing investor interest. Based on data from Securities and Exchange Commission (SEC) filings, Bloomberg and other publicly available sources, Flutterwave remains Nigeria’s most valuable fintech company with an
- [CBN Upgrades Moniepoint, Other FinTechs, MFBs To National Operators](https://brandcom.ng/2026/01/26/cbn-upgrades-moniepoint-other-fintechs-mfbs-to-national-operators/) - The Central Bank of Nigeria (CBN) has upgraded the licences of Moniepoint and several major fintechs and microfinance banks (MFBs) to national status, recognising their operations across the country. Mr. Yemi Solaja, Director of the Other Financial Institutions Supervision Department at CBN, announced the upgrades at the annual Committee of Heads of Banks’ Operations conference
- [Power Oil, Aquafina, Airtel, Others Sponsor 2026 Access Bank Lagos City Marathon](https://brandcom.ng/2026/01/26/power-oil-aquafina-airtel-others-sponsor-2026-access-bank-lagos-city-marathon/) - Organisers of the Access Bank Lagos City Marathon have confirmed the support of Power Oil, Aquafina, Airtel, and other partners for the 2026 edition, highlighting their commitment to a safe and well-coordinated race experience. Hydration for all runners will be provided only at official points along the course in partnership with Aquafina to ensure participants
- [TikTok Global Vs TikTok US: X-raying The New Order](https://brandcom.ng/2026/01/26/tiktok-global-vs-tiktok-us-x-raying-the-new-order/) - In a move that sent shockwaves through the digital world last week, TikTok revealed its boldest change yet: the brand was officially splitting into two experiences — one for the US, and one for the rest of the globe. For every brand, creator, and everyday TikTok fan, it’s time to pay attention. The TikTok you
- [TikTok Mega Star, Khaby Lame Secures $900M Deal](https://brandcom.ng/2026/01/26/tiktok-mega-star-khaby-lame-secures-900m-deal/) - The world’s most-followed TikToker, Senegalese-born Khaby Lame, has just pulled off a jaw-dropping $900 million sale of his company—transforming his viral fame into a business triumph that’s turning heads far beyond social media. According to sources close to the negotiation, Lame sold a controlling stake in his media and content production company, which manages his
- [CBN Plans New Debit Card Rules, Sets Fresh ATM Deployment Standards For Financial Brands To Ease Cash Access](https://brandcom.ng/2026/01/26/cbn-plans-new-debit-card-rules-sets-fresh-atm-deployment-standards-for-financial-brands-to-ease-cash-access/) - The Central Bank of Nigeria (CBN) has unveiled plans to introduce new regulatory measures in the financial system aimed at reducing ATM congestion, improving cash availability, and strengthening public confidence in the country’s electronic payment system. he announcement was made by the CBN Governor, Yemi Cardoso, through his Special Adviser, Fatai Karim, at the 2026
- [Bayo-Ajayi Unveils Structured Mentorship, Partnerships To Bridge Nigeria's Marketing Talent Gaps](https://brandcom.ng/2026/01/24/bayo-ajayi-unveils-structured-mentorship-partnerships-to-bridge-nigerias-marketing-talent-gaps/) - The president of the National Institute of Marketing of Nigeria, Dr. Bolajoko Bayo-Ajayi, has said that the institution is rolling out aggressive talent development initiatives designed to prepare Nigerian marketers for global competitiveness, including a structured mentorship program and curriculum alignment with universities set to launch within weeks. Addressing what she describes as a critical
- [Top Global Soccer Brands: Madrid Shoves Man United Down Money League](https://brandcom.ng/2026/01/24/top-global-soccer-brands-madrid-shoves-man-united-down-money-league/) - Real Madrid has scored big, topping the latest global Football Money League rankings, while Manchester United has suffered a shock slip to its lowest-ever position. The annual report, which tracks the world’s richest football clubs by revenue, saw Madrid reclaim the number one spot as their financial power surged over the last year. Meanwhile, United,
- [Netflix Set To Hit 325M Subscription Mark, Consolidates Moves In Blockbuster Warner Bros Deal](https://brandcom.ng/2026/01/24/netflix-set-to-hit-325m-subscription-mark-consolidates-moves-in-blockbuster-warner-bros-deal/) - Netflix is smashing records again, announcing that it is about to hit an all-time high of 325 million global subscribers. But the streaming giant isn’t stopping there. In a bold move that could redefine how you watch your favorite shows and movies, Netflix is now setting its sights on a massive $72 billion takeover of
- [Customer Services In Banks Nosedive As Complaints Soar By 143 %, CBN Steps In](https://brandcom.ng/2026/01/23/customer-services-in-banks-nosedive-as-complaints-soar-by-143-cbn-steps-in/) - Consumers of banking services in Nigeria are facing escalating frustrations as complaints surged by a staggering 143% in 2025, according to new data published by the Central Bank of Nigeria (CBN). The number of reported grievances skyrocketed from 4,016 in 2024 to a record-breaking 9,771 last year, highlighting widespread dissatisfaction with banking services across the
- [Ban On Beverages In Sachets Sparks Protest From Stakeholders, Labour Unions](https://brandcom.ng/2026/01/23/ban-on-beverages-in-sachets-sparks-protest-from-stakeholders-labour-unions/) - Lagos streets erupted in chaos today as furious stakeholders in the alcoholic beverages industry, backed by powerhouse unions - NLC and TUC, stormed NAFDAC's office, chanting and waving placards against the controversial sachet alcohol ban. Protesters belted solidarity songs and slammed signs reading “Stop destroying local manufacturers” and “5.5 million Nigerians cannot be pushed to
- [WPP Launches New Global Powerhouse, WPP Production](https://brandcom.ng/2026/01/23/wpp-launches-new-global-powerhouse-wpp-production/) - WPP, a London-based multinational creative company specializing in advertising, media, PR, and communications, has announced the launch of its new global powerhouse, WPP Production. This move aims to empower clients to reimagine growth through world-class content. According to the company, this move unites Hogarth, its leading global production company, with WPP’s extensive production capabilities and
- [Crackdown: FCCPC Boots Out Rogue Digital Money Lenders](https://brandcom.ng/2026/01/23/crackdown-fccpc-boots-out-rogue-digital-money-lenders/) - The Federal Competition and Consumer Protection Commission (FCCPC) has intensified its crackdown on digital money lending operators flouting regulatory guidelines, removing several defaulting companies from its official register in a bid to restore order and trust in Nigeria’s digital lending sector. The commission’s latest enforcement action comes after months of sustained monitoring and warnings to
- [Hilda Baci Sets Third Guinness World Record With Biggest Rice Serving](https://brandcom.ng/2026/01/22/hilda-baci-sets-third-guinness-world-record-with-biggest-rice-serving/) - Nigerian chef Hilda Baci has made history again. She has earned her third Guinness World Record for preparing the world’s largest serving of rice, adding to her growing list of achievements. The record was officially confirmed by Guinness World Records. It was set on September 12, 2025, in Victoria Island, Lagos, where Baci and her
- [Sugar Tax Could Hit Beverages & Jobs, CPPE Warns](https://brandcom.ng/2026/01/22/sugar-tax-could-hit-beverages-jobs-cppe-warns/) - The Centre for the Promotion of Private Enterprise (CPPE) has urged the government to rethink plans for a sugar tax on beverages, warning that it could hurt local manufacturing and cost jobs. CPPE CEO Dr. Muda Yusuf said while sugar taxes might slightly reduce consumption, they do not address the main causes of diabetes and
- [NAFDAC Begins Strict Enforcement Of Sachet Alcohol Ban](https://brandcom.ng/2026/01/22/nafdac-begins-strict-enforcement-of-sachet-alcohol-ban/) - The National Agency for Food and Drug Administration and Control (NAFDAC) has started enforcing the ban on alcohol sold in sachets and PET bottles smaller than 200ml. The agency’s Director-General, Prof. Mojisola Adeyeye, announced the development at a media briefing in Lagos on Wednesday. She said the move follows a directive from the Senate, giving
- [First Bank, Wema Set To Partner NSSEC To Grow Secondary Education Across Nigeria](https://brandcom.ng/2026/01/22/first-bank-wema-set-to-partner-nssec-to-grow-secondary-education-across-nigeria/) - First Bank and Wema Bank are joining forces with the National Senior Secondary Education Commission (NSSEC) to upgrade senior secondary schools across Nigeria. The partnership will provide better classrooms, digital learning tools, science labs, and teacher training. Dr. Iyela Ajayi, Executive Secretary of NSSEC, announced the partnership during meetings with both banks in Abuja on
- [Google Boosts Safety in Schools With New AI Detection and Security Tools](https://brandcom.ng/2026/01/22/google-boosts-safety-in-schools-with-new-ai-detection-and-security-tools/) - Google has unveiled a suite of new features for its Workspace for Education platform aimed at strengthening security and promoting responsible use of AI in schools. The enhancements include AI media verification, ransomware detection, and more granular administrative controls, giving educators and administrators better tools to protect data and ensure safe learning environments. Speaking at
- [Olayinka Mubarak Assumes New Role As Managing Director of Investment & Trust Subsidiary At Bank Of Industry](https://brandcom.ng/2026/01/22/olayinka-mubarak-assumes-new-role-as-managing-director-of-investment-trust-subsidiary-at-bank-of-industry/) - The Bank of Industry (BOI) has announced the appointment of Olayinka Mubarak as the Managing Director of BOI Investment & Trust Company Limited (BOI-ITC), its wholly owned subsidiary. In her new role, Olayinka will provide strategic leadership for BOI-ITC, overseeing its core business areas of trusteeship, custodial services, financial planning, and advisory services, with a
- [Bayo-Ajayi: Massive Enforcement Looms In 2026 As NIMN  Is Set To Crackdown On Non-Compliance](https://brandcom.ng/2026/01/22/bayo-ajayi-massive-enforcement-looms-in-2026-as-nimn-is-set-to-crackdown-on-non-compliance/) - The Nigerian Institute of Marketing of Nigeria (NIMN) is set to crack down on non-compliant practitioners as the President, Dr. Bolajoko Bayo-Ajayi, announces stricter enforcement of the NIMN Act, marking a decisive shift toward accountability in Nigeria's marketing ecosystem. In an exclusive interview with Brand Communicator, the first female president of NIMN revealed that practicing
- [BUA Signs Expansion Deal, Set To Raise Cement Production To 20m Tons](https://brandcom.ng/2026/01/22/bua-signs-expansion-deal-set-to-raise-cement-production-to-20m-tons/) - BUA Cement Plc has announced plans to hit a total annual installed capacity of 20 million metric tons with the signing of an agreement with Chinese engineering giant CBMI Construction for the construction of a new 3-million-ton-per-annum (MTPA) production line in Sokoto State. According to BUA Cement Chairman, Abdul Samad Rabiu, who made the announcement
- [NIPR Constitutes Reputation Management Advisory Board, With Fadolapo, Bayo-Ajayi As Members](https://brandcom.ng/2026/01/21/nipr-constitutes-reputation-management-advisory-board-with-fadolapo-bayo-ajayi-as-members/) - Following the release of the 2025 Nigeria Reputation Perception Index (NRPI) and building on the ongoing inaugural Nigeria Reputation Summit 2026, the Nigerian Institute of Public Relations (NIPR) has strengthened the Nigeria Reputation Management Advisory Board (NRMB) with the addition of two industry heavyweights, Dr. Olalekan Fadolapo, Director General of the Advertising Regulatory Council of
- [Nigeria’s NIPR Named World’s Top Public Relations Association](https://brandcom.ng/2026/01/21/nigerias-nipr-named-worlds-top-public-relations-association/) - The Nigerian Institute of Public Relations (NIPR) has been ranked the world’s leading public relations association, surpassing counterparts in the United States, United Kingdom, and other countries. The announcement was made by NIPR President, Dr. Ike Neliaku, during his address at the Nigeria Reputation Summit in Abuja yesterday. He revealed that the recognition came from
- [New Dynamics In Nigeria’s Beverage Industry As Heineken Boss Taps Out](https://brandcom.ng/2026/01/14/dynamics-in-nigerias-beverage-industry-as-heineken-boss-taps-out/) - Dolf van den Brink, the Chief Executive of Heineken, one of the world’s largest beer makers, has tapped out after six years at the helm, and at a time of shifting dynamics across the global and Nigerian beverage markets. Dolf van den Brink’s exit comes as beer sales slow and competitive pressures intensify, with Nigerian
- [Nigeria Reputation Summit 2026: Fashola Outlines Path To Strengthen Nigeria’s Global Image](https://brandcom.ng/2026/01/21/nigeria-reputation-summit-2026-fashola-outlines-path-to-strengthen-nigerias-global-image/) - Former Lagos State Governor and ex-Minister of Works, Babatunde Fashola, has outlined a bold vision for improving Nigeria’s reputation abroad, urging citizens and leaders alike to defend the country through actions rather than seeking approval from foreign powers. Speaking at the inaugural Nigeria Reputation Summit 2026 held at the Shehu Musa Yar’Adua Centre in Abuja,
- [Netflix Offers $83 Billion Cash To Acquire Warner Bros.  ](https://brandcom.ng/2026/01/21/netflix-offers-83-billion-cash-to-acquire-warner-bros/) - Netflix has offered a $83 billion all-cash deal to acquire Warner Bros. Discovery’s (WBD) studios and streaming business rather than the previously proposed cash-and-stock bid. The streaming giant revealed this recently in a move seen as a strategy to counter Paramount Skydance’s hostile bid. According to the streaming company, it now offers WBD shareholders $27.75
- [International Breweries Appoints Nicholas Kade As Managing Director](https://brandcom.ng/2026/01/20/international-breweries-appoints-nicholas-kade-as-managing-director/) - International Breweries Plc (IBPLC), a part of Anheuser-Busch InBev (AB InBev), one of the world’s largest brewers, has announced the appointment of Nicholas Kade as its new Managing Director, to take effect from March 01, 2026. According to the company, Nicholas Kade will be taking over from its current Managing Director, Mr. Carlos Coutino, who
- [Standard Chartered Appoints Ayodeji Adelagun As Acting Nigeria CEO](https://brandcom.ng/2026/01/20/standard-chartered-appoints-ayodeji-adelagun-as-acting-nigeria-ceo/) - Standard Chartered Nigeria has announced the appointment of Ayodeji Adelagun as the Acting Chief Executive Officer of Standard Chartered Bank Nigeria Limited. Prior to his appointment, Adelagun served as Executive Director, Financial Markets, where he was credited with driving enhanced trading liquidity and strong risk management practices. He was also actively involved in the development
- [‘No Good Marketing Sells A Bad Product Twice': A Note To Business Leaders](https://brandcom.ng/2026/01/20/no-good-marketing-sells-a-bad-product-twice-a-note-to-business-leaders/) - Last week, one of my former managers called me. After the pleasantries, she said to me, “Sesan, there's something you used to say about advertising and good products.” I wondered why something "I used to say” over 10 years ago would warrant a call in 2026. Nonetheless, I didn’t think twice before I recalled what
- [Brands & Marketing Communications In Nigeria: Industry Outlook 2026 (2)](https://brandcom.ng/2026/01/20/brands-marketing-communications-in-nigeria-industry-outlook-2026-2/) - ...Advertising Industry 2026 Sector Dynamics and Outlook ...Strategic Imperatives for Marketing and Communications Practitioners ...The place of Traditional Media By Jeremiah Agada, Toyosi Olajide & Chidinma Abaraonye Digital Advertising: Growth Engine with Infrastructure Constraints Nigeria's digital advertising market is valued at approximately $1.2 billion according to Ken Research analysis, with Statista projecting total advertising spend
- [MEXC Pioneers Universal Trading with Launch of All-Asset & TradFi Products That Unite Crypto and Traditional Markets](https://brandcom.ng/2026/01/10/mexc-pioneers-universal-trading-with-launch-of-all-asset-tradfi-products-that-unite-crypto-and-traditional-markets/) - MEXC has announced the launch of its traditional finance trading products, marking a significant step in the company’s long-term strategy to offer a unified all-asset trading platform that bridges digital assets and traditional financial markets. The expansion comes at a time when global trading platforms are consolidating access to crypto and traditional instruments, reflecting a
- [BUA Foods, MTN, Dangote, Airtel, Others Top League Of Nigeria’s Most Valuable Firms In 2025](https://brandcom.ng/2026/01/19/bua-foods-mtn-dangote-airtel-others-top-league-of-nigerias-most-valuable-firms-in-2025/) - Nigeria’s equities market delivered one of its strongest re-ratings in recent history in 2025, as a handful of large-cap companies pulled the overall market to record valuations. At the centre of that surge were consumer goods heavyweight BUA Foods Plc, telecoms giant MTN Nigeria Plc, and industrial bellwether Dangote Cement Plc, whose combined market capitalisation
- [NIPR Flags Trust Gap as 2025 Reputation Index Puts Nigeria Under Global Scrutiny](https://brandcom.ng/2026/01/17/nipr-flags-trust-gap-as-2025-reputation-index-puts-nigeria-under-global-scrutiny/) - The Nigerian Institute of Public Relations (NIPR) has released the 2025 Nigeria Reputation Perception Index (NRPI), showing that while Nigeria enjoys strong global visibility, trust and credibility remain major challenges. The data-driven report, produced with Reputation Perception Services, assessed Nigeria across seven pillars including leadership, performance, credibility, communication, innovation, social equity, and culture. Nigeria recorded
- [Coca-Cola Extends Iconic Bottle Trademark To 2035](https://brandcom.ng/2026/01/17/coca-cola-extends-iconic-bottle-trademark-to-2035/) - Soft drink giant, The Coca-Cola Company, has extended the exclusive rights to its iconic bottle-shaped trademark for another 10 years. The beverage company revealed that the trademark, originally registered in 1976, will now remain valid until December 11, 2035. According to Coca-Cola, the trademark is registered under a single class of the International Classification of
- [Standard Chartered Elevates Dalu Ajene As Africa's CEO](https://brandcom.ng/2026/01/16/standard-chartered-elevates-dalu-ajene-as-africa-ceo/) - Seasoned financial services executive, Dalu Ajene, has been appointed by Standard Chartered as the Chief Executive Officer of its operations in Africa, with dual responsibilities as the Head of Coverage for Africa. Prior to his appointment, Ajene served as the Chief Executive Officer of Standard Chartered Nigeria, a position he assumed in April 2024. Under
- [NIPR Defends Tinubu’s US PR Plan, Calls It Legitimate Strategy](https://brandcom.ng/2026/01/16/nipr-defends-tinubus-us-pr-plan-calls-it-legitimate-strategy/) - The Nigerian Institute of Public Relations (NIPR) has defended President Tinubu’s decision to hire a US-based PR/Lobbying firm, describing the $9 million contract as a legitimate strategy to manage Nigeria’s image, not a criminal or illicit act. Speaking at the National Assembly Complex in Abuja during the presentation of the First Nigeria Reputation Perception Index
- [Coca-Cola Announces Changes In Leadership, Creates Chief Digital Role To Speed Tech Adoption](https://brandcom.ng/2026/01/16/coca-cola-announces-changes-in-leadership-creates-chief-digital-role-to-speed-tech-adoption/) - Beverage giant Coca-Cola has announced an overhaul of its global operational leadership, including the creation of a new chief digital officer role, as it moves to accelerate technology adoption and sharpen execution across fast-growing emerging markets. The company revealed this last Wednesday. The changes, which take effect on March 31, coincide with the planned transition
- [ADVAN Opens Call For Entries For Marketing Excellence Awards 2026](https://brandcom.ng/2026/01/16/advan-opens-call-for-entries-for-marketing-excellence-awards-2026/) - The Advertisers Association of Nigeria (ADVAN) has officially opened entries for the ADVAN Awards for Marketing Excellence 2026, inviting brands, agencies, and marketing professionals across Nigeria and beyond to showcase campaigns that exemplify creativity, strategic thinking, innovation, and measurable impact. The entry submission opens on Monday, January 19, 2026, and will close on Friday, February
- [Google Introduces New Feature For Customers' Personalised Answers](https://brandcom.ng/2026/01/15/google-introduces-new-feature-for-customers-personalised-answers/) - Google has introduced a new feature called ‘Personal Intelligence’ in its Gemini app, which allows Gemini to give more personalised answers by drawing information from a user’s own Google apps, including Gmail, Google Photos, Search, and YouTube. When the user chooses to allow it. Instead of responding like a standard chatbot that treats every question
- [Orange Academy Appoints Lilian Williams As First Chief Imagination & Impact Officer](https://brandcom.ng/2026/01/15/orange-academy-appoints-lilian-williams-as-first-chief-imagination-impact-officer/) - Orange Academy has appointed Lilian Williams, a brand and communication strategist as its first Chief Imagination and Impact Officer, marking a historic shift to alumni-led leadership at one of Africa’s pioneering brand and storytelling schools. Founded in Lagos in 2008, Orange Academy is widely recognized as Africa’s first practical school of integrated brand experience and
- [Brands & Marketing Communications In Nigeria: Industry Outlook 2026 (1)](https://brandcom.ng/2026/01/15/brands-marketing-communications-in-nigeria-industry-outlook-2026-1/) - -A Sector-By-Sector Analysis based on PwC’s Economic Outlook for 2026 -Global Advertising To Surpass $1 trillion -How Brands Can Capitalize On Digital Momentum While Managing Affordability Pressures By Jeremiah Agada, Toyosi Olajide & Chidinma Abaraonye Nigeria's brands, marketing, and corporate communications industry stands to benefit from improving macroeconomic fundamentals, including moderating inflation that declined to
- [Navigating Nigeria’s $1 Trillion Roadmap: Growth Indexes & PR Intelligence That Define Success In 2026](https://brandcom.ng/2026/01/15/navigating-nigerias-1-trillion-roadmap-growth-indexes-pr-intelligence-that-define-success-in-2026/) - As we navigate the threshold of 2026, the Nigerian economic landscape is finally shedding the "survivalist" skin that defined the previous two years. The data from 2025 paints a compelling picture of a nation pivoting toward stability. Headline inflation, which sat at a staggering 34.8% in December 2024, underwent a significant decline through 2025, cooling
- [Olukemi Ogunsakin Joins Guinness Nigeria As Head, Corporate Communications, Sustainability & CSR](https://brandcom.ng/2026/01/14/olukemi-ogunsakin-joins-guinness-nigeria-as-head-corporate-communications-sustainability-csr/) - Corporate communications expert, Olukemi Ogunsakin has been appointed as Head, Corporate Communications, Sustainability & CSR at Guiness Nigeria. Prior to her appointment, she was Corporate Communications Manager at Rite Foods. Olukemi is an experienced and versatile professional with over 14 years’ experience across business operations/support functions such as Corporate Affairs, Sustainability, Corporate Communications and Corporate
- [Nigerian Government Hires US PR Firm To Push Back Christian Genocide Narratives](https://brandcom.ng/2026/01/14/nigerian-government-hires-us-pr-firm-to-push-back-christian-genocide-narratives/) - The Nigerian government has hired Washington-based lobbying/ PR firm, DCI Group in a $9 million contract to communicate its efforts to protect Christians in Nigeria to the United States government and opinion leaders. Documents filed with the US Department of Justice show the deal was facilitated by Kaduna-based law firm Aster Legal on behalf of
- [Visa Partners Access To Introduce New Credit Card Solution For Nigerian Businesses](https://brandcom.ng/2026/01/14/visa-partners-access-to-introduce-new-credit-card-solution-for-nigerian-businesses/) - Visa, a global digital payments player, is partnering with Access Bank to introduce a new Corporate Credit Card solution tailored specifically for medium to large enterprises in Nigeria. According to both parties, this collaboration aims to revolutionize the way Nigerian corporations manage their finances by offering a dual-purpose tool that streamlines working capital management
- [Airtel Partners SpaceX To Deploy Starlink Direct-to-Cell Service Across 14 African Markets](https://brandcom.ng/2026/01/13/airtel-partners-spacex-to-deploy-starlink-direct-to-cell-service-across-14-african-markets/) - Airtel Africa has entered a strategic partnership with SpaceX to roll out Starlink’s Direct-to-Cell satellite connectivity across its 14 operating markets in Africa, marking a major step toward expanding mobile coverage in underserved regions. Speaking on the collaboration, Airtel Nigeria’s Chief Executive Officer, Dinesh Balsingh, explained that the service is fundamentally different from Starlink’s existing
- [Apple Leads Global Smartphone Market In 2025 As Shipments Grow](https://brandcom.ng/2026/01/13/apple-leads-global-smartphone-market-in-2025-as-shipments-grow/) - For the second consecutive year, global technology powerhouse Apple has emerged as the global smartphone market leader in 2025 as worldwide smartphone shipments grew, posting a 2% year-on-year increase. This was revealed by Counterpoint Research’s Market Monitor’s preliminary estimates. Apple surpassed Samsung, which had been the global leader in 2024. The data shows that Apple
- [MultiChoice Nigeria Appoints Kemi Omotosho As CEO](https://brandcom.ng/2026/01/13/multichoice-nigeria-appoints-kemi-omotosho-as-ceo/) - MultiChoice Nigeria has appointed Kemi Omotosho as its Chief Executive Officer, Nigeria, effective January 2026. Succeeding John Ugbe, who is stepping down from the position after nearly 15 years. The company revealed that the transition follows a structured succession process designed to ensure continuity in leadership and operations. During his tenure, MultiChoice Nigeria navigated shifts
- [Wema Bank Launches Upgraded ALAT Banking App To Voice Banking, Tap & Pay](https://brandcom.ng/2026/01/12/wema-bank-launches-upgraded-alat-banking-app-to-voice-banking-tap-pay/) - Wema Bank Plc has launched the upgraded version of its flagship digital banking platform, ALAT by Wema as the next phase in digital banking. The upgraded version of ALAT delivers a smarter, faster, and more intuitive experience, reinforcing Wema Bank’s leadership in technology-driven financial services. The Evolution, the upgraded version tagged ALAT represents a significant
- [PalmPay Deepens Its Long-Term Commitment In Nigeria with New Office at 33 Old Yaba Road, Lagos](https://brandcom.ng/2026/01/05/palmpay-deepens-its-long-term-commitment-in-nigeria-with-new-office-at-33-old-yaba-road-lagos/) - PalmPay has opened a new office at 33 Old Yaba Road, Lagos, reinforcing its commitment to innovation, customer service, and operational growth in Nigeria. The new office represents a continued investment in PalmPay’s people, operations, and infrastructure, supporting the company’s ability to deliver reliable financial services at scale. Designed to accommodate PalmPay’s growing team, the
- [Africa Magic Opens Submissions For 12th AMVCA, Introduces New Categories](https://brandcom.ng/2026/01/12/africa-magic-opens-submissions-for-12th-amvca-introduces-new-categories/) - Africa Magic, in partnership with MultiChoice, has opened entries for the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA), with submissions running from January 11 to February 15, 2026. Two new categories have been added to the Indigenous Language section. They areBest Indigenous Language – North Africa and Best Indigenous Language – Central
- [One Gesture, Four Meanings: What AFCON's Lumumba Pose Teaches Us About Brand Perception](https://brandcom.ng/2026/01/12/one-gesture-four-meanings-what-afcons-lumumba-pose-teaches-us-about-brand-perception/) - It was back in my undergraduate days as a student of journalism in the prestigious University of Nigeria, Nsukka (UNN) that I first heard from my photojournalism lecturer that a picture is worth a thousand words. Now, looking at the image above, how much are these four pictures joined as one worth? Beyond the thousands
- [NCC, CBN Mandate 30-Second Refunds For Consumers' Failed Airtime, Data Transactions](https://brandcom.ng/2026/01/09/ncc-cbn-mandate-30-second-refunds-for-consumers-failed-airtime-data-transactions/) - As part of their Joint efforts to address cases where Nigerian customers are debited for failed airtime and data transactions without receiving value, the Nigerian Communications Commission (NCC) and the Central Bank of Nigeria (CBN) have introduced a new consumer refund framework that guarantees subscribers a refund within 30 seconds for failed airtime and data
- [Leadway Lifestyle Fair Drives SME Growth & Community Ties](https://brandcom.ng/2026/01/08/leadway-lifestyle-fair-drives-sme-growth-community-ties/) - For many Nigerian small and medium enterprises (SMEs), market visibility remains one of the most significant barriers to growth. Though thousands of businesses are launched every year, only a fraction gain consistent access to the right audiences, credible platforms, and opportunities for engagement. In a market with intense competition and rising marketing costs, many SMEs
- [Mouka Celebrates 71 New Year Babies Across Nigeria](https://brandcom.ng/2026/01/08/mouka-celebrates-71-new-year-babies-across-nigeria/) - Mouka, the country’s leading manufacturer of mattresses, pillows and bedding products, marked the start of 2026 with its annual tradition of celebrating babies born on New Year’s Day across the nation. At midnight on 1 January, Mouka celebrated families welcoming newborns, highlighting its dedication to promoting healthy sleep and wellbeing from the very start of
- [NNFEMS Group Elevates Mercy Babalola As Brand Manager](https://brandcom.ng/2026/01/08/nnfems-group-elevates-mercy-babalola-as-brand-manager/) - Marketing communications professional, Mercy Babalola, has been promoted to the position of Brand Manager at NNFEMS Group, a prominent Nigerian manufacturing conglomerate focused on beauty, personal care, home hygiene, and baby care products tailored for the African family. In her new role, Mercy Babalola will be overseeing the group’s hair brands and defining how they
- [January Is An Opportunity For Brands: 11 Social Media Marketing Ideas](https://brandcom.ng/2026/01/07/january-is-an-opportunity-for-brands-11-social-media-marketing-ideas/) - The start of a year is a strategic advantage, as most competitors go silent after the holidays, which lowers noise and gives strategic brands a window to dominate attention. In a crowded social landscape, audiences are more open to change, more goal-driven, and more engaged than during any other seasonal window. Yet most brands greet
- [Oppo Integrates Realme As Sub-Brand In Cost-Cutting Move](https://brandcom.ng/2026/01/07/oppo-integrates-realme-as-sub-brand-in-cost-cutting-move/) - Chinese smartphone maker, Realme has said it will be integrated into Oppo as a sub-brand, a move aimed at pooling resources and cutting costs within the group, according to a Reuters report on wednesday. The integration brings Realme closer to Oppo, with both brands sharing the same parent company, BBK Electronics, one of China’s largest
- [Business Opportunities In Africa: The Most Promising Sectors In 2026](https://brandcom.ng/2026/01/07/business-opportunities-in-africa-the-most-promising-sectors-in-2026/) - Since 2001, the African continent has maintained an average growth rate above 5%, though it recently slowed to 3.6% in 2022 and 2.5% in 2023. However, projections are optimistic: Africa's economy is expected to recover, reaching 3.5% in 2025 and accelerating to 4.3% in 2026-27. Despite current challenges, Africa's economy and population represent a
- [For Glovo, It's 'Ga Fili, Ga Doki' In Managing Its Many Public Image Crises](https://brandcom.ng/2026/01/06/for-glovo-its-ga-fili-ga-doki-in-managing-its-many-public-image-crises/) - Very few global technology brands have enjoyed as steep and promising an ascent in Nigeria’s urban consumer economy as Glovo. Operating in a market defined by youthful demographics, rising digital payments adoption and a culture increasingly shaped by convenience, the on‑demand delivery platform has, in just a few years, embedded itself into the daily rituals
- [FirstBank Meets N500b Capital Requirement](https://brandcom.ng/2026/01/06/firstbank-meets-n500b-capital-requirement/) - First Bank of Nigeria (FirstBank), has successfully met the Central Bank of Nigeria’s (CBN) minimum capital requirement of N500 billion. This milestone was achieved following the completion of a series of strategic capital initiatives, including a Rights Issue, a Private Placement, and the injection of proceeds from the divestment of the group’s merchant banking subsidiary.
- [Obabueki Aigbogun Joins Tolaram Africa As Head Of Consumer Insights](https://brandcom.ng/2026/01/03/obabueki-aigbogun-joins-tolaram-africa-as-head-of-consumer-insights/) - Consumer & Market Insight expert, Obabueki Aigbogun has joined the services of manufacturing conglomerate, Tolaram Africa as Head of Consumer Insights. In his new role, he will be responsible for helping the business accelerate its consumer centric agenda by amplifying consumers’ voice for every decision to be made by the business.Prior to his appointment, Obabueki
- [MEXC Unveils New Year Affiliate Policy: KOLs Can Now Earn Over 70% in Commission](https://brandcom.ng/2025/12/20/mexc-unveils-new-year-affiliate-policy-kols-can-now-earn-over-70-in-commission/) - Imagine earning from crypto not just by trading, but by simply sharing value, educating your audience, and growing a strong community. As the new year begins, MEXC has taken a bold step to reward creators, educators, and community leaders with one of the most generous affiliate programs in the crypto industry. With the newly unveiled
- [TECNO Brings Immersive Fan Experience To AFCON 2025 With Pop-Up Stores & Interactive Zones Across Morocco](https://brandcom.ng/2025/12/24/tecno-brings-immersive-fan-experience-to-afcon-2025-with-pop-up-stores-interactive-zones-across-morocco/) - …Dual-city activation in Rabat and Casablanca showcases AI-powered experiences, creative workshops, and community engagement throughout the tournament. Following the opening of the Africa Cup of Nations 2025, TECNO extended its tournament presence into public spaces across Morocco through a series of TECNO AI pop-up stores and fan zones in Rabat and Casablanca. Designed to bring
- [Power Oil Activates Purpose-Driven Festive Platform With Community-Led Impact](https://brandcom.ng/2025/12/31/power-oil-activates-purpose-driven-festive-platform-with-community-led-impact/) - Power Oil has once again demonstrated how brands can meaningfully merge purpose, participation, and impact. Under its festive platform, Powering Love, Sharing Joy, the brand invited consumers via social media to nominate communities deserving of end-of-year celebration. The Bethesda School of the Blind emerged as the top choice, driven by organic engagement and advocacy. Staying
- [Donatus Ukpai: Powering Africa’s Brand Growth Through Strategic Marketing](https://brandcom.ng/2025/12/31/donatus-ukpai-powering-africas-brand-growth-through-strategic-marketing/) - Donatus Ukpai, Category Manager at Promasidor Nigeria Limited, is widely recognised as one of Nigeria’s most distinguished and impactful marketing professionals. This reputation was further strengthened in November 2025 when he was honoured with the Outstanding Marketing Personality of the Year award at the Pan-African Marketing World Awards in Accra, Ghana—an accolade that celebrates exceptional
- [FirstBank Introduces Exclusive 500-Seater Bleacher at Carnival Calabar & Festival 2025](https://brandcom.ng/2025/12/20/firstbank-introduces-exclusive-500-seater-bleacher-at-carnival-calabar-festival-2025/) - FirstBank, West Africa’s premier financial institution and financial inclusion services provider, has officially announced its sponsorship of the Carnival Calabar & Festival 2025, unveiling a landmark addition set to redefine the carnival experience — the first-ever private premium seating area at the event. The highlight of FirstBank’s participation is the construction of a 500-seater premium
- [MEXC Partners with ether.fi to Launch the Enhanced Payment Card with Up to 4% Cashback](https://brandcom.ng/2025/12/16/mexc-partners-with-ether-fi-to-launch-the-enhanced-payment-card-with-up-to-4-cashback/) - MEXC, the world's fastest-growing digital asset exchange and a pioneer of true zero-fee trading, has partnered with ether.fi to launch the enhanced MEXC × ether.fi Card. The card enables users to spend globally via Apple Pay or Google Pay while earning up to 4% instant cashback on every purchase. The MEXC × ether.fi Card offers
- [Indomie Nigeria Clarifies Report Regarding NAFDAC Safety On Indomie Noodles Vegetable Flavour](https://brandcom.ng/2025/12/19/indomie-nigeria-clarifies-report-regarding-nafdac-safety-on-indomie-noodles-vegetable-flavour/) - Indomie Nigeria wishes to clarify recent reports circulating in the media regarding a NAFDAC safety alert on an Indomie Noodles Vegetable Flavour. The product referenced in the NAFDAC alert is not manufactured, imported, distributed, or sold in Nigeria. As clearly stated in NAFDAC’s official press release, the affected product recall was from France in August
- [Onome Odili pledges to reposition the NIMN Ikeja Chapter](https://brandcom.ng/2025/12/24/onome-odili-pledges-to-reposition-the-nimn-ikeja-chapter/) - …New excos take oath of office amidst funfair The newly elected Chairperson of the National Institute of Marketing of Nigeria (NIMN) Ikeja Chapter has stated that her vision is to position the Ikeja Chapter as the most active, influential, and professionally rewarding chapter in the Institute. She stated this during the NIMN Ikeja Chapter Executive
- [Harpic Partners Federal & Lagos State Governments To Champion Access To Safe Toilets & End Open Defecation](https://brandcom.ng/2025/12/24/harpic-partners-federal-lagos-state-governments-to-champion-access-to-safe-toilets-end-open-defecation/) - Harpic, Nigeria’s leading toilet cleaning brand from Reckitt, has reaffirmed its commitment to improving sanitation and hygiene across Nigeria. The brand partnered with the Federal Ministry of Water Resources and Sanitation, and the Lagos State Government to commemorate the 2025 World Toilet Day, themed “We Will Always Need the Toilet.” Recent data from the United
- [Comms Hangout Debuts In Partnership With PR Hub Ng: AI & Workplace Transformation Take Center Stage](https://brandcom.ng/2025/12/22/comms-hangout-debuts-in-partnership-with-pr-hub-ng-ai-workplace-transformation-take-center-stage/) - The maiden edition of Comms Hangout, hosted in collaboration with PR Hub NG, convened leading professionals across the marketing communications industry for an engaging dialogue on emerging trends, workplace dynamics, and the future of Public Relations (PR). The event featured insightful discussions on strategic campaign successes, overcoming industry challenges, and the transformative role of technology.
- [PHD Nigeria Celebrates 15 Years Of Belief, Resilience & Impact](https://brandcom.ng/2025/12/22/phd-nigeria-celebrates-15-years-of-belief-resilience-impact/) - PHD Nigeria, one of the country’s leading media agencies, has marked its 15th anniversary with a landmark celebration themed “15 Years of Belief, Bravery, and Building the Future,” reflecting on a journey defined by resilience, people, and purposeful growth in Nigeria’s dynamic marketing communications industry. Founded 15 years ago, PHD Nigeria has grown from modest
- [Join The Tasty Tom X De Rica Millionaire Splash Promo & Win Big](https://brandcom.ng/2025/12/17/tasty-tom-de-rica-unveil-millionaire-splash-promo/) - Are you ready to be an Odogwu this festive season? Join the Tasty Tom x De Rica Millionaire Splash Promo for a chance to win up to 1 million naira cash prize. The Millionaire Splash promo kicked off on the 15th of November 2025 and has successfully rewarded 8 millionaires, 108 winners of 50,000 naira,
- [Cap Plc Wins Paint Company Of The Year 2025 At Africa Housing Awards](https://brandcom.ng/2025/12/22/cap-plc-wins-paint-company-of-the-year-2025-at-africa-housing-awards/) - …Recognised for Leadership, Innovation & Impact In Nigeria’s Paint Industry Chemical and Allied Products PLC (CAP PLC), one of Nigeria’s leading manufacturers of paints and coatings and makers of Dulux , Sandtex, Caplux and Hempel paints, has been named Paint Company of the Year 2025 at the prestigious Africa Housing Awards, one of the continent’s
- [2026 Africa Magic Viewers’ Choice Awards: MultiChoice Unveils Headline Sponsor](https://brandcom.ng/2025/12/19/2026-africa-magic-viewers-choice-awards-multichoice-unveils-headline-sponsor/) - MultiChoice, a Canal Plus company, in partnership with Diageo is proud to announce the headline sponsor of the 12th Africa Magic Viewers’ Choice Awards (AMVCAs). This partnership marks the beginning of a strategic upgrade of the continent’s most prestigious celebration of film and television excellence. The partnership between MultiChoice and Don Julio is ushering in a
- [Tax Isn’t Just Finance’s Problem: Why Comms Leaders Need To Pay Attention Before 2026](https://brandcom.ng/2025/12/19/tax-isnt-just-finances-problem-why-comms-leaders-need-to-pay-attention-before-2026/) - As communications leaders, we’re often not in the room when tax laws are drafted but we’re almost always in the room when their impact starts to show up. From January 2026, Nigeria’s new tax reforms will reshape how organizations budget, contract vendors, manage stakeholders, and communicate financial decisions. And if you work in financial services,
- [Airtel Africa Foundation Opens Undergraduate Scholarship Portal In Nigeria](https://brandcom.ng/2025/12/19/airtel-africa-foundation-opens-undergraduate-scholarship-portal-in-nigeria/) - The Airtel Africa Foundation has opened applications for its Undergraduate Tech Scholarship in Nigeria, inviting first-year university students with strong academic potential to apply for financial support aimed at accelerating their studies in technology and related fields. The scheme provides full tuition, accommodation support, and essential study materials for eligible 100-level students. It forms part
- [Dr. Bayo-Ajayi Invested As NIMN President, Sets Ethical Direction For Nigeria’s Marketing Profession](https://brandcom.ng/2025/12/17/dr-bayo-ajaiyi-invested-as-nimn-president-sets-ethical-direction-for-nigerias-marketing-profession/) - Trust, leadership and professional responsibility framed the investiture of Dr. Bolajoko Bayo-Ajaiyi as President of the National Institute of Marketing of Nigeria, as the Institute ushered in a new era of leadership at a time when the marketing profession faces increasing demands for accountability, relevance and ethical conduct. The investiture ceremony, held at the Civic
- [Why Integrity Is A Brand’s Last Line Of Defence – Awosika Charges Leaders At NIMN Investiture](https://brandcom.ng/2025/12/17/why-integrity-is-a-brands-last-line-of-defence-awosika-charges-leaders-at-nimn-investiture/) - Trust has become the most valuable currency which more often than not determines which brands thrive, which endure turbulence and which quietly fade into irrelevance. Consumers no longer merely buy products or services; they buy into the people behind them, placing their confidence in brands whose leaders show integrity, consistency and credibility over time. Where
- [Adelusi, Abaraonye, Olanipekun, 20 Others Inducted As NIMN Fellows](https://brandcom.ng/2025/12/17/adelusi-abaraonye-olanipekun-20-others-inducted-as-nimn-fellow/) - The immediate past President of the Media Independent Practitioners Association of Nigeria (MIPAN) and Chairman of the Heads of Advertising Sectorial Groups (HASG), Dr. Adelusi Olufemi, as well as the Marketing Director, Imperio International Limited, Roseline Abaraonye were among the23 marketing professionals inducted as fellows of the National Institute of Marketing of Nigeria (NIMN). The
- [ARCON Issues Very Strong Warning To OYSAA Over Pre-Exposure Vetting Directive](https://brandcom.ng/2025/12/17/arcon-issues-very-strong-warning-to-oysaa-over-pre-exposure-vetting-directive/) - The Advertising Regulatory Council of Nigeria, ARCON, has declared unlawful a directive issued by the Oyo State Signage and Advertising Agency requiring advertisers and agencies operating in the out-of-home segment to submit certain advertising materials for mandatory pre-exposure vetting before deployment within the state. In a strongly worded press statement issued by the regulator and
- [Chain Reactions Africa Celebrates Dual LaPRIGA Triumphs & Five Global Alliance Shortlists](https://brandcom.ng/2025/12/17/chain-reactions-africa-celebrates-dual-lapriga-triumphs-five-global-alliance-shortlists/) - Chain Reactions Africa, one of the continent’s Creative Transformation Companies, is celebrating a strong close to the year with significant wins at home and growing recognition on the global stage. The consultancy recorded a standout performance at the 10th Lagos Public Relations Industry Gala and Awards (LaPRIGA), winning two major categories, while also earning five
- [Government Suspends Enforcement of NAFDAC’s Sachet Alcohol Policy](https://brandcom.ng/2025/12/17/government-suspends-enforcement-of-nafdacs-sachet-alcohol-policy/) - The Federal Government has temporarily stopped the enforcement of the proposed ban on sachet alcohol by the National Agency for Food and Drug Administration and Control. The Office of the Secretary to the Government of the Federation gave the order to pause all actions related to the policy while consultations and internal reviews continue. Lawmakers,
- [Lafarge Africa Plc Premieres “Beyond Buildings” Campaign](https://brandcom.ng/2025/12/16/lafarge-africa-plc-premieres-beyond-buildings-campaign/) - Lafarge Africa Plc, a building solutions company and manufacturer of premium building materials and solutions brands across cement, mortar, plaster of paris and readymix concrete, has unveiled a new thematic campaign tagged” Beyond Buildings” geared towards highlighting its impact and contributions to Nigeria's infrastructural development. The campaign was unveiled by the Group Managing Director/Chief Executive Officer, Lafarge
- [NIPR Inducts 448 New Members As Neliaku Charges Them On Responsible Communication For Nation Building](https://brandcom.ng/2025/12/16/nipr-inducts-448-new-members-as-neliaku-charges-them-on-responsible-communication-for-nation-building/) - The president of the Nigerian Institute of Public Relations (NIPR) Dr. Ike Neliaku, has charged 448 new members of the Institute with the responsibility of nation-building through responsible communication. Stating that they are now national stewards of trust. The president made the charge over the weekend during the Institute’s 4th Quarter induction ceremony held in
- [Ogunseye, Rufus, Others Lead New Generation of ADMARP Leadership](https://brandcom.ng/2025/12/15/ogunseye-rufus-others-lead-new-generation-of-admarp-leadership/) - The Association of Digital Marketing Professionals (ADMARP) has ushered in a new era of leadership with the appointment of Elizabeth Ogunseye as its first female President, alongside a dynamic Executive Council comprised of young, high-achieving professionals who represent the future of Nigeria's digital marketing landscape. The appointment announced by ADMARP across it social media pages,
- [Top Trends 2026 Set To Unveil Blueprint To Disrupt & Innovate In The Marketing Industry In Nigeria](https://brandcom.ng/2025/12/15/top-trends-2026-set-to-unveil-blueprint-to-disrupt-innovate-in-the-marketing-industry-in-nigeria/) - The 6th annual Top Trends 2026 thought leadership event, led my mediaReach OMD, with Lagos Business School, Pan-Atlantic University, GeoPoll and the National Institute of Marketing of Nigeria (NIMN), is set for Thursday, January 29th, 2026. The event’s theme, "Top Trends 2026: Insight-Driven Decisions to Disrupt the Marketing Industry In 2026," addresses the urgent need
- [Understanding Cryptocurrency Beyond the Hype](https://brandcom.ng/2025/12/05/understanding-cryptocurrency-beyond-the-hype/) - Imagine scrolling through your social media feed on a normal day. Your favorite music artist is praising a new digital coin. A football star is telling you that crypto changed his life. A popular influencer insists that buying a particular token is the smartest financial move you will make this year. Everywhere you look, someone
- [BUA Group Honours 510 Employees With ₦30 Billion Cash Awards At Its 2025 Night Of Excellence](https://brandcom.ng/2025/12/15/bua-group-honours-510-employees-with-₦30-billion-cash-awards-at-its-2025-night-of-excellence/) - BUA Group has disbursed a total of ₦30 billion to 510 employees at its 2025 Night of Excellence and Long Service Awards, one of the most significant employee reward initiatives undertaken by a Nigerian private sector company. The ceremony recognised long service, loyalty, and exceptional contribution by employees whose commitment spans from five years to
- [Brand Communicator Reaffirms Industry Leadership With 5th LaPRIGA Win, Emerges Marketing Communication Magazine Of The Year](https://brandcom.ng/2025/12/15/brand-communicator-reaffirms-industry-leadership-with-5th-lapriga-win-emerges-marketing-communication-magazine-of-the-year/) - Brand Communicator magazine has once again reaffirmed its position as Nigeria's foremost marketing communications publication, clinching the Marketing Communication Magazine of the Year award at the landmark 10th Lagos Public Relations Industry Gala and Awards (LaPRIGA) held over the weekend at the prestigious MUSON Centre, Victoria Island, Lagos. The prestigious recognition, presented by the Lagos
- [LaPRIGA Honours Excellence At Landmark 10th Anniversary](https://brandcom.ng/2025/12/15/lapriga-honours-excellence-at-landmark-10th-anniversary/) - The Lagos State Chapter of the Nigeria Institute of Public Relations (NIPR) on Friday hosted a spectacular 10th edition of the Lagos Public Relations Industry Gala and Awards (LaPRIGA 2025) at the MUSON Centre, Onikan, Lagos, marking a decade of celebrating excellence, innovation and professionalism in Nigeria’s public relations industry. Themed “Nox Excellentia - Night
- [LaPRIGA @10: Dr. Ayetutu Lauds Decade Of Excellence, Says LaPRIGA Now 'Oscar' Of PR Industry](https://brandcom.ng/2025/12/15/lapriga-10-dr-ayetutu-lauds-decade-of-excellence-says-lapriga-now-oscar-of-pr-industry/) - The Lagos Public Relations Industry Gala and Awards (LaPRIGA) has evolved from a novel idea into the "Oscar of the Public Relations Industry in Nigeria," becoming the most prestigious platform for celebrating excellence in the communication profession, according to Dr. Samuel Ayetutu, Chairman of the Lagos State Chapter of the Nigeria Institute of Public Relations.
- [Final Week: More Winners To Be Rewarded in PalmPay and Jumia’s Shop Smart and Earn Big Campaign](https://brandcom.ng/2025/11/20/final-week-more-winners-to-be-rewarded-in-palmpay-and-jumias-shop-smart-and-earn-big-campaign/) - PalmPay, Nigeria's leading digital banking platform, and Jumia, a leading e-commerce platform, are partnering to make this year's Black Friday shopping experience more rewarding for shoppers from November 7th to December 1st. Since the campaign, themed “Shop Smart, Earn Big!”, began, shoppers have been rewarded with cashback on their purchases by shopping on Jumia and
- [PalmPay’s MD Chika Nwosu Calls for Deeper Financial Inclusion at CeBIH Annual Conference 2025](https://brandcom.ng/2025/12/01/palmpays-md-chika-nwosu-calls-for-deeper-financial-inclusion-at-cebih-annual-conference-2025/) - PalmPay, Nigeria’s leading digital banking platform, has renewed its commitment to deepening financial inclusion across the country. At the CeBIH Annual Conference 2025, themed “Reimagining Financial Inclusion through Cultural Shifts in Consumer Credit,” PalmPay’s Managing Director, Chika Nwosu, urged industry players to deepen financial inclusion by embracing community-aligned solutions and customer-centric innovations that can better
- [CWAY Food & Beverages Limited Unveils Innovative Cappuccino Milk Drink In Abuja For Northern Market](https://brandcom.ng/2025/12/11/cway-food-beverages-limited-unveils-innovative-cappuccino-milk-drink-in-abuja-for-northern-market/) - In response to evolving consumer preferences and the growing demand for innovative beverage options in the Nigerian market, foremost food and Beverage Company, CWAY Foods and Beverages launched its latest innovation, Cappuccino Milk Drink, a premium coffee-flavoured beverage in Abuja for the northern market. The unveiling marks a major milestone for the company as it
- [Music City Central Announces Lagos Takeover: A One Of A Kind Two-Day Immersive Festival Experience Taking Place December 19 & 20, 2025](https://brandcom.ng/2025/12/10/music-city-central-announces-lagos-takeover-a-one-of-a-kind-two-day-immersive-festival-experience-taking-place-december-19-20-2025/) - Springbox Africa announces Music City Central, a two-day culture-defining festival set for December 19 & 20, 2025, transforming Orange Island into an immersive world of sound, nightlife, fashion, and contemporary African expression. Designed as more than a concert, Music City Central Fest presents a multi-sensory festival environment powered by the sounds that move the Lagos
- [itel SUPER 26 Ultra Wins “Best Curved Display & AI-Powered Smartphone Of The Year” At The 2025 Nigeria Technology Awards](https://brandcom.ng/2025/12/10/itel-super-26-ultra-wins-best-curved-display-ai-powered-smartphone-of-the-year-at-the-2025-nigeria-technology-awards/) - itel has once again reinforced its leadership in accessible innovation with the itel SUPER 26 Ultra winning the prestigious “Best Curved Display and AI-Powered Smartphone of the Year” at the 2025 Nigeria Technology Awards (NiTA). The awards ceremony organized by Beta Media Group, held on December 6, 2025, at the VirginRose Resort, Victoria Island, Lagos,
- [2026 Global PR Trends And What They Mean For Nigeria, Africa](https://brandcom.ng/2025/12/10/2026-global-pr-trends-and-what-they-mean-for-nigeria-africa/) - As I reflect on the direction our industry is heading, one thing is unmistakably clear: 2026 will redefine the practice of Public Relations across the world. We are entering a communications era where strategy must deepen, technology must become smarter, and trust must be actively built, not assumed. The rise of AI has transformed how
- [TECNO Wraps Up 2025 Black Friday Sales in Style As It Gifts Customers Tickets To AFCON 2025 In Morocco](https://brandcom.ng/2025/12/10/tecno-wraps-up-2025-black-friday-sales-in-style-as-it-gifts-customers-tickets-to-afcon-2025-in-morocco/) - Life feels a little brighter when your efforts are recognized, and for TECNO customers across Nigeria, the past three weeks have been nothing short of unforgettable. Nigeria’s foremost smartphone brand has been on a generous gifting spree as part of its Mega Black Friday Sales, rewarding loyal shoppers with exciting prizes, cashback offers, and once-in-a-lifetime
- [AOT Lagos 7.0 Ignites The Future As Tech Leaders & Policymakers Drive Lagos’ Tech-Enabled Transformation](https://brandcom.ng/2025/12/10/aot-lagos-7-0-ignites-the-future-as-tech-leaders-policymakers-drive-lagos-tech-enabled-transformation/) - The seventh edition of the Art of Technology Lagos (AOT Lagos 7.0) convened key stakeholders across the tech ecosystem: policymakers, founders, investors, researchers, government representatives, venture capitalists, startups, and innovators on Thursday at the Landmark Event Centre, Lagos, for a high-level gathering focused exploring the transformative potential of emerging technologies that supports the city’s evolution
- [Brand Communicator Hits Gold, Bronze As Eunice Stephen, Toyosi Olajide Shine At 2025 Nestlé Nigeria Media Awards](https://brandcom.ng/2025/12/09/brand-communicator-hits-gold-bronze-as-eunice-stephen-toyosi-olajide-shine-at-2025-nestle-nigeria-media-awards/) - Brand Communicator recorded another milestone as two of its journalists won awards at the 2025 Nestlé Nigeria Media Awards held recently in Lagos, marking four consecutive years of recognition for the publication. Eunice Stephen won Gold in the Women Empowerment category, while Toyosi Olajide claimed Bronze in the Nutrition and Affordable Food Solutions category. Toyosi
- [NIPR Postpones Annual PRICE Awards To January 25](https://brandcom.ng/2025/12/08/nipr-postpones-annual-price-awards-to-january-25/) - The Nigerian Institute of Public Relations (NIPR) has deferred the date for its maiden annual Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes to January 25, 2026, instead of December 7, 2025, as earlier announced. The postponement became necessary to balance out and ensure no one is left behind as the observance of Christmas
- [Olusanya Adesanya Joins FrieslandCampina As Group Director, Sales](https://brandcom.ng/2025/12/08/olusanya-adesanya-joins-frieslandcampina-as-group-director-sales/) - In a move to assist FrieslandCampina WAMCO in consolidating its position as the leading dairy brand in Nigeria, Olusanya Adesanya, former commercial director at Guinness Nigeria, has joined FrieslandCampina WAMCO Plc as the Group Director of Sales. Adesanya, who announced this on his LinkedIn handle said, “I’m happy to share that I’m starting a new
- [NIMN To Confer Presidential Investiture On Bayo-Ajayi, December 15](https://brandcom.ng/2025/12/08/nimn-to-confer-presidential-investiture-on-bayo-ajayi-december-15/) - The National Institute of Marketing of Nigeria (NIMN) is set to confer presidential investiture on its newly elected President, Dr. Bolajoko Bayo-Ajayi, FNIMN on December 15, 2025 at the Civic Centre, Victoria Island, Lagos. The investiture ceremony which is one of the most significant moments in the institution’s history, is expected to set the tone
- [Building Stronger Communities: How Nestlé Nigeria is Powering Growth from the Ground Up](https://brandcom.ng/2024/09/10/building-stronger-communities-how-nestle-nigeria-is-powering-growth-from-the-ground-up/) - Across Nigeria, from bustling cities to quiet rural towns, communities are striving to rise above economic hardship and rebuild the foundations of a better tomorrow. Rising inflation, dwindling opportunities, and social inequality have made daily life a battle for millions. Yet, amid these challenges, one company has emerged not merely as a business entity but
- [From Coffee Carts To Careers: Nestlé Nigeria’s Recipe For Youth Empowerment & National Growth](https://brandcom.ng/2024/08/15/from-coffee-carts-to-careers-nestle-nigerias-recipe-for-youth-empowerment-national-growth/) - “I never imagined I’d move from a cart to running a distribution outlet. Nestlé didn’t just give me a job, they gave me a future,” says Joseph Abraham, smiling as he recalls his journey. “ A few years back, Joseph pushed his red NESCAFÉ cart through the busy streets of Lagos, weaving between buses and
- [Lagos NIPR Set To Hold LaPRIGA Night Of Excellence Dec. 12](https://brandcom.ng/2025/12/06/lagos-nipr-set-to-hold-lapriga-night-of-excellence-dec-12/) - The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) proudly announces that all arrangements have been fully concluded for the highly anticipated 2025 Lagos PR Industry Gala & Awards (LaPRIGA). The prestigious ceremony will hold on Friday, December 12, 2025, at the MUSON Centre, Onikan, Lagos. This year’s celebration, themed “Nox Excellentia
- [LAIF 2025: X3M Ideas Reclaims Agency Of The Year Title As Leo Burnett, Noah’s Ark, Others Put Up Impressive Performances](https://brandcom.ng/2025/12/01/laif-2025-x3m-ideas-tops-nigerias-advertising-league-with-class-as-leo-burnett-noahs-ark-others-put-up-impressive-performance/) - The Nigerian advertising industry came together in spectacular fashion yesterday, as the Lagos Advertising and Ideas Festival (LAIF) celebrated its landmark 20th edition at the Lagos Marriott Hotel in Ikeja. The glittering awards ceremony, which capped a two-day creative festival befitting the milestone occasion, saw X3M Ideas emerge as the undisputed champion of the night.
- [Netflix To Acquire Warner Bros Film & Streaming Businesses For $72bn](https://brandcom.ng/2025/12/05/netflix-to-acquire-warner-bros-film-streaming-businesses-for-72bn/) - Netflix has announced that it has entered into a definitive agreement with Warner Bros Discovery to buy the film and streaming businesses of Warner Bros Discovery, HBO Max and HBO for $72bn (£54bn). The streaming giant emerged as the successful bidder for Warner Bros ahead of rivals Comcast and Paramount Skydance after a drawn-out battle.
- [NB Reaffirms Commitment to Empowering Customers, Promoting Sustainable Business Growth](https://brandcom.ng/2025/11/27/nb-reaffirms-commitment-to-empowering-customers-promoting-sustainable-business-growth/) - Nigerian Breweries Plc, Nigeria’s foremost brewing company, has reaffirmed its commitment to empowering customers nationwide through entrepreneurial capacity training that would foster growth for their businesses. The Managing Director of Nigerian Breweries Plc, Thibaut Boidin, made this commitment during the closing-out ceremony of Empowerment to Drive Growth and Excellence (EDGE) 2025, held in Lagos on
- [Portfolio Strategy is Nigeria’s Next Battleground - Ndupana](https://brandcom.ng/2025/11/28/portfolio-strategy-is-nigerias-next-battleground-ndupana/) - Nigeria’s energy drink and flavoured beverage space is evolving – and it’s becoming clearer that growth will come not just from launching more products, but from smarter portfolio decisions, better media alignment, and innovation that genuinely reflects how Nigerian live, choose, and consume. For a long time, brands introduced flavors and limited editions without clear
- [Brands Leading Nigeria's Detty December 2025: The Ultimate Guide (Part 1)](https://brandcom.ng/2025/12/05/brands-leading-nigerias-detty-december-2025-the-ultimate-guide-part-1/) - By Jeremiah Agada & Toyosi Olajide In recent years, Nigeria and Nigerians have come to prepares for the most celebrated month of the year, December. As if on cue, content creator and musician Nasboi officially ushered us into the Detty December season with his infectious single "Onwa December." The track, produced by DeeYasso and released
- [Win Big In The Tasty Tom X De Rica Millionaire Splash Promo](https://brandcom.ng/2025/12/05/win-big-in-the-tasty-tom-x-de-rica-millionaire-splash-promo/) - Caraway Africa Nigeria Limited with two of its flagship brands – Tasty Tom and De Rica within the Tomato mix category has unveiled the Millionaire Splash Promo. These brands are household names in the Nigerian culinary space. The Tasty Tom x De Rica Millionaire Splash promo which aims to reward participating consumers with airtime and
- [Lagos Street Art Festival Is Reimagining City Through Public Art](https://brandcom.ng/2025/12/05/lagos-street-art-festival-is-reimagining-city-through-public-art/) - Lagos is stepping into a new era of artistic expression as The Lagos Street Art Festival (LSAF) 2025 prepares to transform the city into a vibrant, open-air gallery. Themed “Legendary Lagos: City of Dreams,” this year’s festival celebrates the power of public art to connect, inspire, and redefine urban spaces. At the center of this
- [The Anatomy of Genius: Experts Unpack AI, Human Truths & Craft Behind Award-Winning Works At LAIF 2025](https://brandcom.ng/2025/12/04/the-anatomy-of-genius-experts-unpack-ai-human-truths-craft-behind-award-winning-works-at-laif-2025/) - A Look At African Creativity Global Stage For decades, African creative advertising agencies operated in relative obscurity on the global stage, their work rarely acknowledged at prestigious international competitions. The narrative of African creativity was one of untapped potential, brilliant ideas confined within continental borders, and recognition that came more as an exception than an
- [Intense Group Hosts Leadway Digital Summit, Shaping Future Of Brand & Digital Growth In Nigeria](https://brandcom.ng/2025/12/03/intense-group-hosts-leadway-digital-summit-shaping-future-of-brand-digital-growth-in-nigeria/) - Intense Group, one of Africa’s fastest-growing marketing and growth technology firms, has once again demonstrated its leadership at the intersection of brand strategy, digital innovation, and customer experience with the 2025 Leadway Digital Summit. In collaboration with Leadway Group, the full-day forum brought together industry leaders, digital strategists, and business executives to redefine how non-banking
- [ADVAN To Hold African Awards For Marketing Excellence In March 28, 2026](https://brandcom.ng/2025/12/03/advan-awards-to-hold-african-awards-for-marketing-excellence-in-match-28-2026/) - The Advertisers Association of Nigeria (ADVAN) has announced that its annual African Marketing Excellence Awards is scheduled to take place in March 28, 2026 at the prestigious Muson Centre, Lagos. The association made the announcement on its official social media handles. The annual awards, which hits its 13th Edition, is a celebrated event in the
- [LAIF 2025: Adisa Charges Industry To Stay "Crazy" As Maiden Creative Conference Explores Future Of African Creativity](https://brandcom.ng/2025/12/02/laif-2025-adisa-charges-industry-to-stay-crazy-as-maiden-creative-conference-explores-future-of-african-creativity/) - The President of the Association of Advertising Agencies of Nigeria (AAAN) and Chairman of the Heads of Advertising Sectoral Groups (HASG), Mr. Lanre Adisa, has called on industry practitioners to remain "crazy" in their pursuit of excellence, warning that "the world isn't waiting for us" as Africa positions itself to lead the global creative economy.
- [Abelinis Hosts Second Edition Of WITFLIX Experience, Inaugurates High-Impact Leadership Conversation](https://brandcom.ng/2025/12/01/abelinis-hosts-second-edition-of-witflix-experience-inaugurates-high-impact-leadership-conversation/) - It was an atmosphere of conviviality and knowledge sharing as Abelinis Limited, a forward tech-driven experiential marketing company, hosted industry practitioners, undergraduates, students, and upwardly mobile high-net-worth individuals to the second edition of WITFLIX, an experiential learning initiative. The event, which was held at the Kunle Afolayan Production Cinema on Wednesday, 26th October, featured the
- [LAIF 2025: Dr. Biodun Shobanjo Receives Icon Award As Industry Celebrates Doyen Of Advertising](https://brandcom.ng/2025/12/01/laif-2025-dr-biodun-shobanjo-receives-icon-award-as-industry-celebrates-doyen-of-advertising/) - Doyen of advertising and Chairman of the Troyka Group, Dr. Biodun Shobanjo has been conferred with an industry Icon Award at the landmark 20th edition of the Lagos Advertising and Ideas Festival (LAIF) Awards held yesterday at the Lagos Marriott Hotel, Ikeja. The special presentation, led by Mr. Udeme Ufot (MFR), Chairman of the Association
- [LAIF’s 20 Years of Crazy: LAIF Board Chairmen Receive Special Recognition As Made Kuti's Electrifying Performance Caps Ceremony](https://brandcom.ng/2025/12/01/laifs-20-years-of-crazy-laif-board-chairmen-receive-special-recognition-as-made-kutis-electrifying-performance-caps-ceremony/) - As part of activities that marked the landmark celebration of the two decades of the Lagos Advertising and Ideas Festival (LAIF), all the chairmen and chairwoman who spearheaded the growth and evolution of LAIF over the course of the years were honoured and recognized for their vital roles in the evolution of the festival. The
- [PR Consultants Meet, Review Industry Changing Reforms](https://brandcom.ng/2025/11/28/pr-consultants-meet-review-industry-changing-reforms/) - The Public Relations Consultants Association of Nigeria (PRCAN) has held a successful stakeholder engagement forum which brought together industry experts and practitioners to a presentation of the Association's revised operating guidelines and Byelaw recently approved y the Council of the Nigerian Institute of Public Relations. The reforms align PRCAN with global best practices in public
- [Outdoor Advertising Control and the ARCON Act 2022: The Urgent Need for Clearer Boundaries in Nigeria’s IMC Industry](https://brandcom.ng/2025/11/28/outdoor-advertising-control-and-the-arcon-act-2022-the-urgent-need-for-clearer-boundaries-in-nigerias-imc-industry/) - The ongoing controversy over who controls outdoor advertising in Lagos, and the wider debate on ARCON’s encroachment into public relations practice, is largely a product of regulatory gaps that were not addressed early enough. If all relevant stakeholders had intervened during the legislative process, the current tension could have been avoided. The Advertising Regulatory Council
- [Honorariums, Brown Envelopes & The Reality Of Media Relations In Nigeria](https://brandcom.ng/2025/11/26/honorariums-brown-envelopes-and-the-new-reality-of-media-relations-in-nigeria/) - When Is Money Not Just Money? Very few topics generate as much passionate debate and as much uncomfortable silence as the practice of brown envelope journalism. It's the industry's open secret, the elephant that crowds every press briefing, the unspoken reality that shapes countless editorial decisions across newsrooms nationwide. Yet for all the moralizing and
- [AOT Lagos 7.0 Unveils Career Pavilion to Accelerate Talent Development & Workforce Readiness In Nigeria](https://brandcom.ng/2025/11/27/aot-lagos-7-0-unveils-career-pavilion-to-accelerate-talent-development-workforce-readiness-in-nigeria/) - Art of Technology Lagos (AOT Lagos) 7.0 has announced the launch of its Career Pavilion, a dedicated hub designed to equip young Nigerians with the skills, guidance, and opportunities needed to compete in today’s rapidly evolving digital economy. The initiative reflects Lagos State’s sustained commitment to building an inclusive innovation ecosystem and strengthening the talent
- [GTCO Fashion Weekend: Consumers, Exhibitors Recount Experiences](https://brandcom.ng/2025/11/14/gtco-fashion-weekend-consumers-exhibitors-recount-experiences-2/) - It was enthralling, captivating, exciting and immensely business rewarding, as the GTCO fashion weekend came to an end. The much-anticipated two-day event has come and gone, and memories, experiences linger on. Organised by Guaranty Trust Bank, the annual event had about 132 retailers exhibiting lingerie/swimwear, perfumes, skincare, hair products, makeup, men’s clothing, women’s clothing, accessories/jewellery,
- [The Afriland Fire, UBA’s Responses & The Delicate Balance Of Crisis Communication](https://brandcom.ng/2025/10/20/the-afriland-fire-ubas-responses-the-delicate-balance-of-crisis-communication/) - On what should ordinarily be a normal Tuesday in Lagos, flames engulfed Afriland Towers on Broad Street, Lagos Island turning the somewhat nondescript commercial building into the scene of tragedy that would claim lives and ignite one of the most heated debates in Nigerian public relations circles in recent memory. The building housed multiple tenants,
- [Nigeria, Trump's Threats, And The Critical Role Of The IMC Industry](https://brandcom.ng/2025/11/27/nigeria-trumps-threats-and-the-critical-role-of-the-imc-industry/) - From Truth Social To Fox News On November 1, 2025, United States President Donald Trump posted a message on his Truth Social platform that sent shockwaves through Nigeria's political and communications establishment. He alleged that Christianity was facing an existential threat in Nigeria, claimed thousands of Christians were being killed by radical Islamists, and threatened
- [GTCO Fashion Weekend: Consumers, Exhibitors Recount Experiences](https://brandcom.ng/2025/11/11/gtco-fashion-weekend-consumers-exhibitors-recount-experiences/) - It was enthralling, captivating, exciting and immensely business rewarding, as the GTCO fashion weekend came to an end. The much-anticipated two-day event has come and gone, and memories, experiences linger on. Organised by Guaranty Trust Bank, the annual event had about 132 retailers exhibiting lingerie/swimwear, perfumes, skincare, hair products, makeup, men’s clothing, women’s clothing, accessories/jewellery,
- [Imperio International Unveils Premium Privé Perfume Collection In Nigeria At Grand Launch](https://brandcom.ng/2025/11/10/imperio-international-unveils-premium-prive-perfume-collection-in-nigeria-at-grand-launch/) - In what has been described as one of the most innovative and strategic product unveilings in recent times, Imperio International Ltd officially launched its highly anticipated Imperio Privé Collection into the Nigerian market at the prestigious Brandcom Awards Ceremony, held over the weekend at the Landmark Event Centre, Victoria Island, Lagos. The strategic choice of
- [FCCPC To Restrict Digital Lenders To 5 Apps, Sets January 2026 As Compliance Deadline](https://brandcom.ng/2025/11/26/fccpc-to-restrict-digital-lenders-to-5-apps-sets-january-2026-as-compliance-deadline/) - The Federal Competition and Consumer Protection Commission (FCCPC) is currently carrying out a structural shake-up in Nigeria’s digital lending sector, as it is set to restrict operators to a maximum of five lending applications. According to the commission, the new guidelines are part of its broader effort to sanitise the digital credit space, with a
- [Access Bank Launches ‘Detty Fusion’ To Boost Festive Experiences In Nigeria](https://brandcom.ng/2025/11/26/access-bank-launches-detty-fusion-to-boost-festive-experiences-in-nigeria/) - Access Bank has unveiled Detty Fusion, a new consumer engagement and social impact initiative designed to give Nigerians seamless access to curated lifestyle, entertainment, and cultural experiences throughout the peak festive season. The initiative forms part of the bank’s broader Corporate Social Responsibility (CSR) strategy to strengthen Nigeria’s creative and SME ecosystem by spotlighting selected
- [A Confluence Of Conflicting Judgments: A Review Of The Decision Of Justice Akintayo Aluko Of Federal High Court Lagos On ARCON's Regulatory Powers](https://brandcom.ng/2025/11/25/a-confluence-of-conflicting-judgments-a-review-of-the-decision-of-justice-akintayo-aluko-of-federal-high-court-lagos-on-arcons-regulatory-powers/) - …Through The Lens Of The Decision Of Justice Isah Dashen Of The Federal High Court Lokoja Division Recent developments in Nigeria's marketing communication and advertising industry, birthed by the enactment of the Advertising Regulatory Council of Nigeria (ARCON) Act 2022, have raised fundamental questions regarding the constitutionality of the Act's provisions and the legislative competence
- [Love In Every Word 2: Love Story, String Of Ads Or Both?](https://brandcom.ng/2025/11/24/love-in-every-word-2-love-story-string-of-ads-or-both/) - When Love In Every Word (Part 1) swept across YouTube earlier this year, it was more than just a hit; it became a cultural phenomenon. Bam Bam’s Chioma and Uzor Arukwe’s “Odogwu” captured imaginations: grand romantic gestures, whispered promises, and a fairy-tale whirlwind romance that felt both aspirational and dangerously intoxicating. In its first week
- [LAIF Creative Conference 2025 Holds November 29, Marking 20 Years Of Creative Excellence](https://brandcom.ng/2025/11/25/laif-creative-conference-2025-holds-november-29-marking-20-years-of-creative-excellence/) - ...Industry leaders to explore the future of African creativity, technology, storytelling and global brand impact The Association of Advertising Agencies of Nigeria (AAAN) has announced that the 2025 LAIF Creative Conference will take place on Saturday, November 29, 2025, at the Lagos Marriott Hotel, GRA, Ikeja, Lagos running from 9:00 AM to 6:00 PM. This year’s edition marks a historic milestone, the 20th
- [Lafarge Africa Restores Historic Independence Obelisk, Reaffirms Commitment to Sustainability](https://brandcom.ng/2025/11/17/lafarge-africa-restores-historic-independence-obelisk-reaffirms-commitment-to-sustainability/) - Lafarge Africa Plc, a leading innovative and sustainable building solutions company and manufacturers of a range of cement brands, has reaffirmed its commitment to sustainability demonstrated by the rehabilitation and preservation of a cultural and historical heritage - the Independence Memorial Obelisk at the iconic Tafawa Balewa Square (TBS), Lagos. The rehabilitation focused on structural
- [FCT Teacher, Serah Yusuf, Emerges Winner of 2025 Maltina Teacher of the Year Competition](https://brandcom.ng/2025/11/18/fct-teacher-serah-yusuf-emerges-winner-of-2025-maltina-teacher-of-the-year-competition/) - Serah Yusuf of Wisdom International School of Excellence (WISE), Tudun Wada, Lugbe, FCT Abuja, has emerged the winner of the 11th edition of the prestigious Maltina Teacher of the Year Competition at the Grand Finale held on Friday, November 21, 2025, at Eko Hotels and Suites, Victoria Island, Lagos. Yusuf, adjudged the winner of the
- [CWAY Food & Beverages Limited Unveils Innovative Cappuccino Milk Drink For Its Lagos & Southwest Market](https://brandcom.ng/2025/11/24/cway-food-beverages-limited-unveils-innovative-cappuccino-milk-drink-for-its-lagos-southwest-market/) - In response to evolving consumer preferences and the growing demand for innovative beverage options in the Nigerian market, foremost food and Beverage Company, CWAY Foods and Beverages launched its latest innovation, Cappuccino Milk Drink, a premium coffee-flavoured beverage into the market. The unveiling, which took place in Ikeja, Lagos, marks a major milestone for the
- [Recognising Excellence - Spotlight On Olawande Meyungbo, One Of Nigeria’s Top 35 Under 35 Marketing Professionals](https://brandcom.ng/2025/11/24/recognising-excellence-spotlight-on-olawande-meyungbo-one-of-nigerias-top-35-under-35-marketing-professionals/) - As the curtains fell on the 2025 BrandCom Awards, one of the industry’s most credible platforms celebrating innovation, leadership, and rising talent; several young professionals were spotlighted for their contributions across diverse segments of the Integrated Marketing Communications (IMC) landscape. Among them was Olawande Meyungbo, whose work in digital strategy, media innovation, and brand transformation
- [Just In: Federal High Court Rules ARCON Has Powers To Approve Outdoor Advertisement](https://brandcom.ng/2025/11/21/just-in-federal-high-court-rules-arcon-has-powers-to-approve-outdoor-advertisement/) - …Affirms ARCON's Oversight Authority Over OOH In a landmark judgment that is sure to send shockwaves through Nigeria's advertising industry, the Federal High Court sitting in Lokoja has delivered a sweeping validation of the Advertising Regulatory Council of Nigeria (ARCON) Act 23 of 2022. It ruled that the regulatory body possesses constitutional authority to approve
- [Rahmotallahi Folashade Adeniyi Appointed Brand Manager For Malta Guinness](https://brandcom.ng/2025/11/20/rahmotallahi-folashade-adeniyi-appointed-brand-manager-for-malta-guinness/) - High-flying marketing professional Rahmotallahi Folashade Adeniyi, who recently made the Brandcom Awards 2025 Top 35 Under 35 Marketing and Communications Professionals list, has been appointed as the Brand Manager for Malta Guinness at Guinness. Before her appointment, she served as the Regional Brand Manager for Indomie at Tolaram, where she led marketing activities for Indomie
- [Brandcom Awards 2025: Industry Icons Urge Continuity Of Excellence As Lasting Legacy](https://brandcom.ng/2025/11/18/brandcom-awards-2025-industry-icons-urge-continuity-of-excellence-as-lasting-legacy/) - Brandcom Awards 2025 recently lit up the Landmark Event Centre, Victoria Island, Lagos, as industry leaders, brands, and professionals gathered to celebrate excellence, prestige, integrity and credibility. The event, which took place on Saturday, 8th November 2025, recognized outstanding individuals and corporate achievements, with recipients and industry leaders describing the ceremony as nothing short of
- [Landmark Celebration At OVL Foundation As IHSD Confers Honorary Doctoral, Ambassadorial Awards On CEO, Board Members](https://brandcom.ng/2025/11/17/landmark-celebration-at-ovl-foundation-as-ihsd-confers-honorary-doctoral-ambassadorial-awards-on-ceo-board-members/) - OVL Foundation, an award-winning humanitarian organisation dedicated to advancing social development across Nigeria, recently celebrated a historic milestone recognising its humanitarian excellence following the conferment of Honorary Doctoral Degrees and Humanitarian Ambassadorial Awards on its CEO and other distinguished members of its Board and Advisory Council by the Institute of Humanitarian Studies and Social Development
- [Federal High Court Delivers Judgment Declaring Sections Of ARCON Act 2022 Unconstitutional](https://brandcom.ng/2025/11/17/federal-high-court-delivers-judgment-declaring-sections-arcon-act-2022-unconstitutional/) - The Federal High Court, Lagos Division has delivered what has been described as a landmark judgment in a case of Massilia Motors Limited versus the Advertising Regulatory Council of Nigeria (ARCON), Suit No: FHC/L/CS/1044/2025. In the judgment delivered on Friday, 7 November 2025 by Honourable Justice Akintayo Aluko, the court issued a far-reaching decision that
- [Genus Introduces Advanced Lithium Power Solutions, Setting New Benchmarks](https://brandcom.ng/2025/11/06/genus-introduces-advanced-lithium-power-solutions-setting-new-benchmarks/) - Genus, one of Nigeria’s most respected names in power solutions, has introduced its latest range of high-performance solar inverters and lithium-ion battery systems, distributed in Nigeria by Simba Industries. The introduction marks a major step forward in providing reliable, efficient, and future-ready energy solutions for Nigerian homes and businesses. Built on years of engineering expertise,
- [Adisa, Babaeko Charge Government To Engage Professionals, Deploy Expertise To Amplify National Progress At NAC](https://brandcom.ng/2025/11/13/adisa-babaeko-charge-government-to-engage-professionals-deploy-expertise-to-amplify-national-progress-at-nac/) - Leaders of Nigeria's advertising and marketing communications industry have made a passionate appeal to the Federal Government to take the sector seriously and leverage its expertise to better project the nation's achievements and amplify government initiatives across all sectors. Speaking at the 5th National Advertising Conference (NAC) 2025 held at the Abuja Continental Hotel, Abuja,
- [ARCON DG Calls for Industry Renaissance, Declares Marketing Communication "Most Powerful Tool For Growth" In Challenging Times](https://brandcom.ng/2025/11/13/arcon-dg-calls-for-industry-renaissance-declares-marketing-communication-most-powerful-tool-for-growth-in-challenging-times/) - The Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, has charged marketing communication professionals to leverage the convergence of creativity, data, and technology to drive sustainable growth for businesses amidst Nigeria's economic challenges. Speaking at the opening ceremony of the 5th National Advertising Conference (NAC 2025) on today at the Abuja
- [Information Minister Showers Encomiums on ARCON DG, Charges Industry to Combat Misinformation, Project Nigeria's True Image](https://brandcom.ng/2025/11/13/information-minister-showers-encomiums-on-arcon-dg-charges-industry-to-combat-misinformation-project-nigerias-true-image/) - The Honourable Minister of Information and National Orientation, Mohammed Idris, fnipr, has lavished praise on the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, describing him as a leader with exceptional work ethic and tenacity rarely seen in professionals of his generation. Speaking as the Chief Host at the official opening
- [Brandcom Awards 2025: In This Industry, Our Past Honourees Now Occupy Leadership Roles Nationally & Internationally — Joshua Ajayi, Convener, Brandcom Awards](https://brandcom.ng/2025/11/13/brandcom-awards-2025-in-this-industry-our-past-honourees-now-occupy-leadership-roles-nationally-internationally-joshua-ajayi-convener-brandcom-awards/) - Convener of the Brandcom Awards, Joshua Ajayi, has said that since the inception of the Top 35 Under 35 category, many of its past honourees have gone on to occupy leadership roles across the industry, both locally and internationally. Speaking at the 2025 Brandcom Awards, held recently at the Landmark Event Centre, Victoria Island, Lagos,
- [The Industry Is Moving Toward Work That Works: LAIF Must Reflect That Shift, Says Ralph Idu, Head of Jury Committee, LAIF](https://brandcom.ng/2025/11/13/the-industry-is-moving-toward-work-that-works-laif-must-reflect-that-shift-says-ralph-idu-head-of-jury-committee-laif/) - In Nigeria’s IMC industry, the Lagos Advertising and Ideas Festival (LAIF) consistently stands as a symbol of creative excellence in Nigeria. The festival has evolved into a respected benchmark for innovation, storytelling, and brand building. This year, the festival is marking its 20th anniversary. A significant milestone that acknowledges two decades of raising standards, spotlighting imaginative thinkers, and shaping the direction of Africa’s advertising ecosystem. For a platform constantly
- [Brandcom Awards Honours Top 35-Under-35 Marketing & Communications Professionals Across Diverse Sectors, Industry Segments](https://brandcom.ng/2025/11/13/brandcom-awards-honours-top-35-under-35-marketing-communications-professionals-across-diverse-sectors-industry-segments/) - It was a night of glitz and glamour, on the 8th of November, 2025, as Brand Communicator, Nigeria’s leading brands and marketing publication, hosted the prestigious 2025 Brandcom Awards at the prestigious Landmark Event Centre, Lagos. One of the major highlights of the evening was the unveiling of the Top 35 Under 35 Marketing and
- [mediareach OMD Launches 2024 Media Facts Book – A Comprehensive Guide to Media Insights Across 23 West and Central African Markets](https://brandcom.ng/2025/11/13/mediareach-omd-launches-2024-media-facts-book-a-comprehensive-guide-to-media-insights-across-23-west-and-central-african-markets/) - mediareach OMD, the leading media agency network in West and Central Africa, has announced the release of the 2024 edition of the Media Facts Book, an authoritative reference guide that provides comprehensive media and marketing insights across 23 countries in the region and serves as a detailed review of 2024 activities across markets. Since its
- [LAIF Has Truly Become A Benchmark For Creative Excellence, Says Jay Chukwuemeka, Chairman, LAIF Management Board](https://brandcom.ng/2025/11/12/laif-has-truly-become-a-benchmark-for-creative-excellence-says-jay-chukwuemeka-chairman-laif-management-board/) - When viewed through a purely traditional or conservative lens, award ceremonies may be perceived as simple acts of handing out medals over social dinners, mere tokens disconnected from real impact. However, Jay Chukwuemeka, Chairman of the LAIF Management Board, passionately explains that LAIF awards represent much more than this. He explains that Awards at LAIF are vital instruments that
- [Top Brands, FMCGs, Others Shine At Brandcom Awards 2025](https://brandcom.ng/2025/11/12/top-brands-fmcgs-others-shine-at-brandcom-awards-2025/) - It was a night of excellence, brilliance, celebration, and inspiration at the Brandcom Awards 2025, held at the Landmark Event Centre, Victoria Island, Lagos, where leading brands, agencies, and industry icons gathered to honour outstanding achievements in marketing, communications, and brand building across diverse sectors. Brandcom Awards is one of the most credible and prestigious
- [What To Watch Out For As National Advertising Conference 2025 Kicks Off In Abuja Amid High Expectations](https://brandcom.ng/2025/11/12/what-to-watch-out-for-as-national-advertising-conference-2025-kicks-off-in-abuja-amid-high-expectations/) - As marketing and advertising stakeholders across the nation converge today for the commencement of the 2025 National Advertising Conference (NAC) in Abuja, anticipation is high for what promises to be one of the most pivotal gatherings in Nigeria’s marketing communications industry this year. The event is expected to attract a cross-section of stakeholders, including advertising
- [The Hook Appoints Pioneer Board Of Directors, Marking A New Era In Africa’s Creative & Innovation Landscape](https://brandcom.ng/2025/11/11/the-hook-appoints-pioneer-board-of-directors-marking-a-new-era-in-africas-creative-innovation-landscape/) - The Hook, one of Africa’s fastest-growing creative and innovation firms, today announced the appointment of its inaugural Board of Directors, marking a major milestone in its evolution from a single creative agency into a multi-subsidiary creative-commerce platform shaping the future of marketing, influence, and innovation across the continent. The newly constituted Board brings together distinguished
- [National Advertising Conference: Udeme Ufot To Speak On “Destination Branding“](https://brandcom.ng/2025/11/11/national-advertising-conference-udeme-ufot-to-speak-on-destination-branding/) - The Group Managing Director of SO&U, Udeme Ufot, MFR, will speak on “Destination Branding” at the forthcoming National Advertising Conference organized by the Advertising Regulatory Council of Nigeria (ARCON). This year’s conference, themed “Marketing Communications: Transforming Businesses and Creating Growth in Challenging Times,” will bring together thought leaders, policymakers, and professionals from across the marketing,
- [Glovo launches a LiveOps Hub in Abuja to strengthen Customer Experience and operational resilience](https://brandcom.ng/2025/11/04/glovo-launches-a-liveops-hub-in-abuja-to-strengthen-customer-experience-and-operational-resilience/) - Glovo, a leading technology platform offering on demand services from restaurants, supermarkets and stores, has officially launched its LiveOps Hub in Abuja, marking a major step in strengthening customer support, operational efficiency, and talent development across Nigeria. The new hub is designed to tackle key challenges within Nigeria’s fast-growing Qcommerce ecosystem including low digital trust,
- [Tomike Adeoye, Fola David, Taaooma, Others Win Big At The 19th Future Awards Africa](https://brandcom.ng/2025/11/11/tomike-adeoye-fola-david-taaooma-others-win-big-at-the-19th-future-awards-africa/) - On Saturday, November 8, 2025, Africa’s most promising young talents gathered at Landmark Event Centre, Lagos, for the 19th edition of The Future Awards Africa. It was an unforgettable night as the boldest and brightest defining the future of Africa were honoured for their contributions across diverse sectors. Themed “Threads of Legacy”, it was a
- [Nigerian Bottling Company Reinforces Commitment to Women’s Empowerment at 2025 WIMBIZ Annual Conference](https://brandcom.ng/2025/11/03/nigerian-bottling-company-reinforces-commitment-to-womens-empowerment-at-2025-wimbiz-annual-conference/) - Nigerian Bottling Company (NBC) Ltd., a leading consumer packaged goods company and member of the Coca-Cola HBC group, reinforced its commitment to women’s leadership and inclusion by partnering with Women in Management, Business, and Public Service (WIMBIZ) for the organisation’s 24th Annual Conference. The event, themed “Own. Walk. Nurture.”, was held on 6–7 November 2025
- [A Decade Of Distinction: LAPRIGA 2025 Unveils Elite Council Of PR Titans To Judge Landmark Anniversary Awards](https://brandcom.ng/2025/11/10/a-decade-of-distinction-lapriga-2025-unveils-elite-council-of-pr-titans-to-judge-landmark-anniversary-awards/) - As the Lagos Public Relations Industry Gala and Awards (LAPRIGA) prepares to celebrate its tenth anniversary, the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) has unveiled a distinguished Selection Committee for the landmark 2025 edition. More than an awards ceremony, LAPRIGA has become the definitive annual celebration of excellence, innovation, and glamour
- [Tackling Food Insecurity with Regenerative Agriculture: The Success Story Of Nestlé Nigeria](https://brandcom.ng/2025/10/01/tackling-food-insecurity-with-regenerative-agriculture-the-success-story-of-nestle-nigeria/) - To some analysts in the world of Agriculture, the term “regenerative agriculture” might sound novel and sexy. But it is something close to the land tenure system practiced by our forefathers, with some modern embellishment to deepen its impact. It is a farming system focused on restoring and improving the health of the soil and
- [Nestlé Nigeria: Leading the Charge Towards a Waste-Free Future](https://brandcom.ng/2025/09/22/nestle-nigeria-leading-the-charge-towards-a-waste-free-future/) - Across the world, the conversation around environmental sustainability has moved far beyond pledges and policy papers. It has become a race against time, a mission to protect the planet’s shrinking resources, restore fragile ecosystems, and redefine the relationship between industry and environment. As climate change intensifies and waste continues to overwhelm communities, organizations are being
- [Sustaining The Future: Nestlé Nigeria Is Winning The Fight for Nutrition &Affordable Food Solutions](https://brandcom.ng/2025/10/20/sustaining-the-future-nestle-nigeria-is-winning-the-fight-for-nutrition-affordable-food-solutions/) - Nestlé Nigeria stands boldly among the true heroes making nutrition right not just by selling products, but planting hope on farmlands, in food stalls, and in family kitchens. It is a story of innovation that finds purpose where hunger persists. A story of science that listens to the market woman, the farmer, the bukka owner
- [Nestlé Nigeria: Empowering A Generation, One Skill At A Time](https://brandcom.ng/2025/08/06/nestle-nigeria-empowering-a-generation-one-skill-at-a-time/) - In every thriving nation, the true measure of progress lies not only in its infrastructure or technology but in the strength and empowerment of its youth. When young people are equipped with the skills, confidence, and opportunities to create value, the entire nation moves forward. For a country like Nigeria, where over 70 percent of
- [Empowering The Nurturers Of Tomorrow: How Nestlé Is Transforming Women’s Lives Across Nigeria](https://brandcom.ng/2025/09/01/empowering-the-nurturers-of-tomorrow-how-nestle-is-transforming-womens-lives-across-nigeria/) - In every society, women are the nurturers of the future. They raise the next generation, drive the moral compass of their homes, and hold the fabric of their communities together. When women are empowered, nations rise. Nowhere is this truer than in Nigeria, where women make up nearly half of the population and play pivotal
- [Nestlé Nigeria: Expanding Sustainability Frontiers With Consistent Strides](https://brandcom.ng/2025/10/07/nestle-nigeria-expanding-sustainability-frontiers-with-consistent-strides/) - Globally, Nestlé remains one of the largest and most influential food and beverage companies. Over the years, this global brand has made significant strides toward embedding sustainability into its core business strategy. As part of its commitment to achieving net-zero greenhouse gas (GHG) emissions by 2050, Nestlé has aligned itself with the Science-Based Targets Initiative (SBTi) to ensure that its targets meet
- [Join the excitement as TECNO’s Black Friday Sales kicks off: Special Offers for new gadgets Spark Slim and Megapad SE/Pro](https://brandcom.ng/2025/10/25/join-the-excitement-as-tecnos-black-friday-sales-kicks-off-special-offers-for-new-gadgets-spark-slim-and-megapad-se-pro/) - It’s that time of the year again when prices drop and excitement rises. Black Friday is back, and TECNO is set to make it unforgettable. The brand has launched Mega Slash Friday, a season of thrilling offers, gifts, exciting cashbacks, and experiences designed to reward all of their top shoppers. Running from November 5 -
- [Experts to Examine AI’s Impact On Marketing Workflow At BJAN 2025 Conference](https://brandcom.ng/2025/11/06/experts-to-examine-ais-impact-on-marketing-workflow-at-bjan-2025-conference/) - The world of marketing is changing fast, and Artificial Intelligence (AI) is right at the center of that change. From how brands plan campaigns to how customers interact with businesses, AI is rewriting the rules. It is this wave of transformation that the Brand Journalists Association of Nigeria (BJAN) will explore at its 2025 Annual
- [Hazon Holdings Co- Founders, Victor, Adetutu Afolabi Earn Doctorate Degrees From Hult International Business School](https://brandcom.ng/2025/11/05/hallmark-excellence-victor-adetutu-afolabi-earn-doctorate-degrees-from-hult-international-business-school/) - Prominent Nigerian business leaders and power couple, Dr. Victor Gbenga Afolabi and Dr. Adetutu Gbenga Afolabi, have successfully earned their Doctorate Degrees in Business Administration (DBA) from the prestigious Hult International Business School, Boston. The couple pursued their doctoral studies in Entrepreneurship, focusing on mastering critical areas such as management, financial decision-making, and risk analysis,
- [Oluwaseun Oyedokun Pitches Tent With StarTimes As Advert Sales Director](https://brandcom.ng/2025/11/05/oluwaseun-oyedokun-pitches-tent-with-startimes-as-advert-sales-director/) - Sales Commercial professional, Oluwaseun Oyedokun, has joined StarTimes, a pay-TV platform, as its Advert Sales Director. In his new role, Oluwaseun is responsible for spearheading strategic revenue growth and driving innovation in advertising sales for StarTimes. Oluwaseun Oyedokun is an accomplished Media Sales and Partnership Executive with over 17 years of experience across various industries.
- [Of Babaeko’s Call For Nigeria’s Communication Avengers & Trump’s ‘Guns-a-Blazing’ Threat](https://brandcom.ng/2025/11/04/of-babaekos-call-for-nigerias-communication-avengers-trumps-guns-a-blazing-threat/) - November 1, 2025,US President, Donald Trump announced via his social media platform, Truth Social, that he was considering military intervention “guns-a-blazing” to “completely wipe out the Islamic terrorists killing Christians in Nigeria.” His comments, coming at a time of heightened global sensitivity to religious and ethnic tensions, particularly after the Israeli-Gaza war has immediately triggered
- [Adekunle Adenmosun Pitches Tent With Insight Publicis As Creative Director](https://brandcom.ng/2025/11/03/adekunle-adenmosun-pitches-tent-with-insight-publicis-as-creative-director/) - Cerebral creative ace, Adekunle Adenmosun, has joined Insight Publicis, a creative community of storytellers, culture shapers, and collaborators, as its Creative Director. In his new role, he will be at the helm of helping the creative powerhouse boost its profile in the Nigerian market with rich creative content delivery for its clients and their brands.
- [ARCON Inducts 44 New Fellows, Mull’s Plan To Review Criteria For Subsequent Appointments](https://brandcom.ng/2025/11/03/arcon-inducts-44-new-fellows-mulls-plan-to-review-criteria-for-subsequent-appointments/) - The Advertising Regulatory Council of Nigeria (ARCON) has inducted 44 new Fellows into the advertising profession at a ceremony held recently at Sheraton Hotel, Ikeja, Lagos. Speaking at the event, Director-General, Dr. Olalekan Fadolapo, hinted that plans are in top gear to extensively review the criteria for fellowship appointment, noting that the evolution of the
- [JP Idama & Kanu Achinivu Launch New Agency: This&That Creative Agency](https://brandcom.ng/2025/11/03/jp-idama-kanu-achinivu-launch-new-agency-thisthat-creative-agency/) - This&That Creative, the latest agency to emerge from Lagos' bustling creative scene, has a counterintuitive founding principle: great advertising shouldn't look like advertising at all. "We create marketing that looks like culture," says JP Idama, Creative Director and co-founder alongside Business Director Kanu Achinivu. "Not as noise, but as meaning. Not as an interruption, but
- [Bokku Responds, Distances Self From Offensive Ad Exposure, Reaffirms Commitment to National Unity](https://brandcom.ng/2025/10/31/bokku-responds-distances-self-from-offensive-ad-exposure-reaffirms-commitment-to-national-unity/) - Following the public outcry and condemnation from the Advertising Regulatory Council of Nigeria (ARCON) that has trailed the exposure of an ad variously described as offensive, and linked to neighbourhood retail chain outlet, Bokku Supermarket, has issued an official response on the campaign. Earlier, ARCON, through its Director-General, Dr. Olalekan Fadolapo, released a strongly worded
- [Funmi Abimbola Pitches Tent With Coca-Cola As Senior Brand Manager](https://brandcom.ng/2025/10/30/funmi-abimbola-pitches-tent-with-coca-cola-as-senior-brand-manager/) - Marketing professional and one of Brandcom Awards Top 35 Under 35 professionals, Funmi Abimbola has been appointed Senior Brand Manager, Brown Forman Portfolio at the Coca-Cola Company. In her new role, Funmi is expected to lead the Jack Daniel's family of brands including the super-premium range comprising of Gentleman Jack, Jack Daniel's Single Barrel, and
- [Tag Excites Students Of YabaTech With Affordable Freshness, Reaffirms Commitment To Luxurious Lifestyle](https://brandcom.ng/2025/10/30/tag-excites-students-of-yabatech-with-affordable-freshness-reaffirms-commitment-to-luxurious-lifestyle/) - Tag deodorant has reaffirmed its commitment to encouraging everyday grooming with a blend of luxury, freshness, and affordability for young Nigerians who want to look good, feel confident, and express their individuality. The brand reaffirmed this through its recent campus-wide activation at Yaba College of Technology (Yaba Tech). The activation drew an impressive turnout of
- [Nigerian Breweries reaffirms its drive toward achieving net-zero emissions in production by 2030](https://brandcom.ng/2025/10/22/nigerian-breweries-reaffirms-its-drive-toward-achieving-net-zero-emissions-in-production-by-2030/) - Nigerian Breweries Plc, Nigeria’s foremost brewing company, continues to progress its ambition to achieve net-zero carbon emissions in production by 2030 across its operations nationwide. The Corporate Affairs Director, Nigerian Breweries Plc, Uzodinma Odenigbo, stated this during a media parley/engagement session on Friday, October 10, 2025. Speaking during the parley, Odenigbo explained that the company
- [ARCON Slams Bokku Supermarket Over Unapproved, Offensive Ads On Social Media, Vows Legal Sanctions](https://brandcom.ng/2025/10/29/arcon-slams-bokku-supermarket-over-unapproved-offensive-ads-on-social-media-vows-legal-sanctions/) - The Advertising Regulatory Council of Nigeria (ARCON) has condemned a series of unapproved and offensive advertisements allegedly released by Bokku Supermarket, which have been circulating widely on various social media platforms. In a strongly worded statement issued by the Director-General of ARCON, Dr. Olalekan Fadolapo, the regulatory body described the advertisements as “unlawful, divisive, and
- [LaPRIGA @10: Selection Committee Opens Call For Nominations](https://brandcom.ng/2025/10/29/lapriga-10-selection-committee-opens-call-for-nominations/) - The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has announced the call for nominations for LaPRIGA 2025, the Lagos Public Relations Industry Gala and Awards. This year’s edition, themed “Nox Excellentia: The Night of Excellence,” marks the 10th anniversary celebration of the prestigious awards, which spotlight innovation, professionalism, and distinction in
- [Big, Bold, & Better: Coca-Cola Nigeria Brings Back the Iconic “Share A Coke” Campaign](https://brandcom.ng/2025/10/28/big-bold-better-coca-cola-nigeria-brings-back-the-iconic-share-a-coke-campaign/) - ...with an unforgettable Lagos launch & millions of Niara in cash and prizes to be won Something special is bubbling again in Nigeria, and it comes with your name on it. Coca-Cola Nigeria has officially brought back its most loved global campaign, Share A Coke, with a spectacular launch in Lagos on October 23, 2025.
- [Walk For Her: IMC Sectoral Groups Unite Against Breast Cancer With Awareness Walk In Lagos](https://brandcom.ng/2025/10/27/walk-for-her-imc-sectoral-groups-unite-against-breast-cancer-with-awareness-walk-in-lagos/) - Sectoral Groups of the Integrated Marketing Communications (IMC) industry including the Association of Advertising Agencies of Nigeria (AAAN), the Experiential Marketers Association of Nigeria (EXMAN), the Media Independents Practitioners Association of Nigeria (MIPAN), and the Outdoor Advertising Association of Nigeria (OAAN), came together in a powerful show of solidarity against Breast Cancer with awareness walk
- [Maggi, FMN, Others Throw Weight Behind 6th Street Foodz Naija, Thrill Lagos Crowd At Fest](https://brandcom.ng/2025/10/27/maggi-fmn-others-throw-weight-behind-6th-street-foodz-naija-thrill-lagos-crowd-at-fest/) - ...as organisers unveil contestants ahead of food show Some of Nigeria’s biggest brands, including Maggi from Nestlé Nigeria, Flour Mills of Nigeria (FMN), Nestlé PureLife, the Canadian Embassy, and the Lagos State Ministry of Youth and Social Development, have thrown their weight behind the sixth edition of Street Foodz Naija, Nigeria’s biggest food reality competition.
- [Onome Odili, Nana Milagrosa, Others Take Leadership Helm Of Ikeja Chapter Of NIMN](https://brandcom.ng/2025/10/27/onome-odili-nana-milagrosa-others-take-leadership-helm-of-ikeja-chapter-of-nimn/) - The National Institute of Marketing of Nigeria (NIMN) Ikeja Chapter has ushered in a fresh leadership team following its 2025 elections. The new executive will be headed by Onome Odili as Chairman, alongside Nana Milagrosa Maximilliana Utomi A. Biyang as Vice Chairman. Together, they will serve alongside a full slate of officers charged with guiding
- [Noor Takaful Calls for Greater Collaboration with Partners to Deepen Access to Ethical Insurance](https://brandcom.ng/2025/10/18/noor-takaful-calls-for-greater-collaboration-with-partners-to-deepen-access-to-ethical-insurance/) - Noor Takaful Insurance Limited, the pioneer and leading composite Takaful insurance firm in Nigeria, has called for greater collaboration with partners, including brokers, to expand access to ethical and inclusive insurance solutions for all Nigerians. The company's Vice Chairman, Aminu Tukur, stated this during the Partnership and Recognition Event held at Radisson Blu Ikeja, Lagos,
- [PalmPay Honoured as Consumer-Friendly Business of the Year 2025 at Lagos State Consumer Protection Agency Awards](https://brandcom.ng/2025/09/30/palmpay-honoured-as-consumer-friendly-business-of-the-year-2025-at-lagos-state-consumer-protection-agency-awards/) - PalmPay, Nigeria’s leading digital banking platform, has been recognised with the prestigious Consumer-Friendly Business of the Year 2025 Award at the Lagos State Consumer Protection Agency’s (LASCOPA) annual Consumer Service Week and Awards Ceremony, held on Tuesday, September 30, 2025, at Adeyemi Bero Hall, The Secretariat, Alausa, Ikeja, Lagos. The event, organised by the Lagos
- [Visa Direct Taps Stablecoins To Unlock Faster Funding For Businesses](https://brandcom.ng/2025/10/23/visa-direct-taps-stablecoins-to-unlock-faster-funding-for-businesses/) - The way businesses fund cross-border payments is about to get faster, smarter and more flexible. Visa has announced it will launch a stablecoin prefunding pilot through Visa Direct, its global money movement platform that connects 11B eligible cards, bank accounts, and wallets. This capability gives businesses a new way to move money globally, unlocking liquidity
- [Be a Hero, One Handwash at a Time: Dettol Champions Good Hygiene With FG & Partners](https://brandcom.ng/2025/10/23/be-a-hero-one-handwash-at-a-time-dettol-champions-good-hygiene-with-fg-partners/) - Nigeria’s leading hygiene brand, Dettol, has reaffirmed its commitment to advancing hand hygiene in Nigeria with the commemoration of Global Handwashing Day 2025, held in collaboration with the Federal Ministry of Water Resources and Sanitation, The Wellbeing Foundation Africa (WBFA), and Kiddies ‘n’ Brands, a Reckitt Catalyst beneficiary. This year’s theme, “Be a Hero, One
- [Coca-Cola HBC To Acquire 75% Of Coca-Cola Beverages Africa In $2.6 Billion Deal](https://brandcom.ng/2025/10/23/coca-cola-hbc-to-acquire-75-of-coca-cola-beverages-africa-in-2-6-billion-deal/) - Coca-Cola Hellenic Bottling Company (Coca-Cola HBC) has announced that it has entered into a definitive sale and purchase agreement to acquire a 75% in Coca-Cola Beverages Africa Pty Ltd (CCBA) from The Coca-Cola Company (TCCC) and Gutsche Family Investments Pty Ltd (GFI) for US$2.6 billion. This move will create the second-largest Coca-Cola bottling partnership globally
- [Nigeria’s Media Pulse: What Q3 2025 Reveals About The Reputation Of Banks, Insurers & Telcos](https://brandcom.ng/2025/10/23/nigerias-media-pulse-what-q3-2025-reveals-about-the-reputation-of-banks-insurers-telcos/) - As Nigeria’s media environment continues to evolve, brand sentiment has emerged as a key indicator of reputation, revealing how corporate narratives influence public confidence, trust, and market perception. A new report by P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, provides a data-backed analysis of how reputational factors shaped public narratives across the banking, insurance, and telecommunications sectors in
- [WIMCA 2025: Iquo Ukoh Challenges Marketers To Pursue Excellence Through Collaboration, Continuous Learning](https://brandcom.ng/2025/10/22/wimca-2025-iquo-ukoh-challenges-marketers-to-pursue-excellence-through-collaboration-continuous-learning/) - The Chairperson of the 2025 Women in Marketing and Communications Conference and Awards (WIMCA) and keynote speaker, Mrs. Iquo Ukoh, has charged marketing professionals to pursue excellence through collaboration, adaptability, and continuous learning. Delivering her keynote address titled “In Pursuit of Excellence” at the Landmark Event Centre, Lagos, Mrs. Ukoh, a seasoned marketing strategist and
- [ARCON, NIMN, AAAN, Others Laud WIMCA 2025 For Promoting Excellence, Inclusion In Africa’s Marketing & Communications Landscape](https://brandcom.ng/2025/10/22/arcon-nimn-aan-others-laud-wimca-2025-for-promoting-excellence-inclusion-in-africas-marketing-communications-landscape/) - The 2025 edition of the Women in Marketing and Communications Conference and Awards (WIMCA), held at the Landmark Event Centre VI, Lagos, garnered accolades from industry leaders who described the platform as a powerful catalyst for change, excellence, and inclusion in Africa’s marketing and communications landscape. The event with the theme “Bloom, Boom, Zoom: The
- [The Future Awards Africa Unveils Nominees For 19th Edition, Adds New Categories To Honour More Achievers](https://brandcom.ng/2025/10/22/the-future-awards-africa-unveils-nominees-for-19th-edition-adds-new-categories-to-honour-more-achievers/) - The Future Awards Africa (TFAA), the continent’s most prestigious awards platform celebrating young African excellence, is proud to announce the nominees for its highly anticipated 19th edition. This year’s ceremony, themed “Threads of Legacy,” shines the spotlight on the young changemakers whose work today is shaping the fabric of Africa’s tomorrow. The nominees represent a
- [Elizade JAC Autoland Unveils Two New JAC Models, T9 Pickup & JS8 PRO SUV, Reaffirms Commitment To Innovation & Excellence](https://brandcom.ng/2025/10/22/elizade-jac-autoland-unveils-two-new-jac-models-t9-pickup-js8-pro-suv-reaffirms-commitment-to-innovation-excellence/) - As part of its continued journey to deliver quality, innovation, and value to the Nigerian automobile market, Elizade JAC Autoland Limited, the sole distributor of JAC vehicles in Nigeria, has marked another milestone with the launch of two new JAC models, the JAC T9 Pickup and JAC JS8 PRO SUV. The launch took place at
- [NB Plc Reaffirms Commitment To Excellence, Partnership, Customer Satisfaction](https://brandcom.ng/2025/10/22/nb-plc-reaffirms-commitment-to-excellence-partnership-customer-satisfaction/) - Nigerian Breweries Plc, Nigeria’s foremost brewing company, has reaffirmed its unwavering commitment to enhancing customer satisfaction and deepening stakeholder relationships. This reaffirmation came during a special customer tour of the Lagos Brewery, held as part of activities to mark the 2025 Customer Service Week. The engagement offered customers a firsthand look at the company’s operations,
- [WIMCA 2025: We Are Shaping The Future Of Marketing And Communications In Africa, Says Joshua Ajayi](https://brandcom.ng/2025/10/21/wimca-2025-we-are-shaping-the-future-of-marketing-and-communications-in-africa-says-joshua-ajayi/) - Convener of Women In Marketing and Communications Conference/Awards (WIMCA), Joshua Ajayi, has said that the platform is not just making history, but is shaping the future of marketing and communications across the continent. Joshua Ajayi made this statement while delivering his welcome address at this year’s WIMCA Conference/Awards, held recently at Landmark Event Centre VI,
- [Legal Experts, Ad Practitioners Call For Greater Support Of Nigeria’s Advertising Offences Tribunal](https://brandcom.ng/2025/10/21/legal-experts-ad-practitioners-call-for-greater-support-of-nigerias-advertising-offences-tribunal/) - Experts from the Nigerian legal and advertising professions have called for robust support of Nigeria’s Advertising Offences Tribunal, stating that the tribunal aims to curb widespread consumer deception, end the “digital grey zone” for influencers, and address significant economic losses caused by foreign advertisement production. The experts made the call when the Advertising Regulatory Council
- [First Round Of Winners Emerge In Golden Penny ‘₦4 Billion Ways To Smile And Thrive’ Campaign](https://brandcom.ng/2025/10/21/first-round-of-winners-emerge-in-golden-penny-₦4-billion-ways-to-smile-and-thrive-campaign/) - Golden Penny has rewarded the first round of winners in its ongoing ₦4 Billion National Consumer Promo (NCP) tagged “4 Billion Ways to Smile and Thrive.” The exciting campaign, launched to celebrate the brand’s 65 years of feeding and enriching the lives of millions of Nigerian families, is already spreading joy nationwide with exciting prizes.
- [NECCI PR Roundtable To Mark Silver Jubilee Oct. 23, Chart Course For Communications](https://brandcom.ng/2025/10/21/necci-pr-roundtable-to-mark-silver-jubilee-oct-23-chart-course-for-communications/) - The future of public relations, media, and communication will be re-shaped at the 25th edition of the NECCI PR Roundtable, scheduled to take place at the prestigious Eko Hotel & Suites, Victoria Island, Lagos. The event which is billed for this Thursday will also be a celebration of the 25 incredible years of shaping conversations, building reputation, and promoting ethical
- [NIPR Inaugurates Planning Committee For 2026 World Public Relations Forum In Abuja](https://brandcom.ng/2025/10/21/nipr-inaugurates-planning-committee-for-2026-world-public-relations-forum-in-abuja/) - The Nigerian Institute of Public Relations (NIPR) has inaugurated a 22-man National Planning Committee (NPC) ahead of its 2026 World Public Relations Forum (WPRF) billed to hold in Abuja. According to the News Agency of Nigeria (NAN), the event organised by Global Alliance for Public Relations and Communication Management in partnership with NIPR will be
- [PalmPay Offers Free Health Checks to Celebrate Customer Service Week 2025](https://brandcom.ng/2025/09/26/palmpay-offers-free-health-checks-to-celebrate-customer-service-week-2025/) - PalmPay, a leading fintech platform and neobank driving financial inclusion in Nigeria, is joining the global celebration of Customer Service Week 2025 under the theme “Mission: Possible.” The theme reflects the dedication of PalmPay’s customer service team, who are committed to turning every user interaction into a success story. As part of the week-long celebration,
- [Entries Open For The 20th Edition Of LAIF Awards](https://brandcom.ng/2025/10/17/entries-open-for-the-20th-edition-of-laif-awards/) - The LAIF Management Board is excited to announce the official opening of entries for the 20th Anniversary of the Awards. Entries opened on Wednesday, September 30, 2025, and close on October 30, 2025, while late entries will open on November 1, 2025, and close on November 5, 2025. To participate, interested agencies or creative persons
- [How Community-Led PR Is Winning Hearts & Redefining Brand Growth](https://brandcom.ng/2025/10/16/why-pr-campaigns-win-when-brands-target-communities-not-crowds/) - Brands today operate in a crowded room where everyone is talking at once. From TikTok videos to nonstop press releases, brands are jostling for space, and audiences are tuning out. Mass market public relations campaigns that aim to reach everyone often end up resonating with no one. A better approach lies in community-led public relations;
- [WIMCA 2025 To Confer Lifetime Achievement Award On Industry Amazon, Hannah Oyebanjo](https://brandcom.ng/2025/10/16/wimca-2025-to-confer-lifetime-achievement-award-on-industry-amazon-hannah-oyebanjo/) - The 2025 edition of the Women in Marketing and Communications Conference and Awards (WIMCA) is set to honour one of Africa’s most respected marketing leaders, Hannah Oyebanjo, with the Lifetime Achievement Award, in recognition of her remarkable contributions to the growth and professionalism of Nigeria’s integrated marketing communications industry. Oyebanjo, who is the Managing Director
- [Nigeria Reputation Day: NRMG Urges Citizens To Rebuild Trust, Integrity & Patriotism](https://brandcom.ng/2025/10/16/nigeria-reputation-day-nrmg-urges-citizens-to-rebuild-trust-integrity-patriotism/) - The Nigeria Reputation Management Group (NRMG) has called on Nigerians at home and abroad to take ownership of the nation’s image and values as the country commemorates the inaugural Nigeria Reputation Day. October 15 each year has been fixed as Nigeria Reputation Day. In a statement signed by Yomi Badejo-Okusanya, Chairman of the NRMG, the
- [Kaduna To Host 2026 Nigeria Public Relations Week](https://brandcom.ng/2025/10/16/kaduna-to-host-2026-nigeria-public-relations-week/) - Kaduna State has been confirmed as the host of the 2026 Nigeria Public Relations Week, following Governor Uba Sani’s acceptance of the bid presented by the Nigerian Institute of Public Relations (NIPR). Receiving the NIPR President, Dr. Ike Neliaku, and his delegation at Sir Kashim Ibrahim House, Governor Sani assured that the Kaduna edition would
- [SCGN @ 20: Calls For Ethical Leadership & Corporate Governance Reforms To Strengthen Nigeria’s Regulatory Environment](https://brandcom.ng/2025/10/13/scgn-20-calls-for-ethical-leadership-corporate-governance-reforms-to-strengthen-nigerias-regulatory-environment/) - The Society for Corporate Governance Nigeria (SCGN) has reiterated the need for stronger ethical leadership and institutionalised governance reforms across Nigeria’s public and private sectors. This call was made during the 20th Anniversary Corporate Governance Conference held in Lagos, themed “Strengthening Ethical Governance in a Disrupted World: Reflection of Governance Journey for a Sustainable Future.”
- [Coca-Cola System Champions Circular Economy Dialogue at 31st Nigerian Economic Summit in Abuja](https://brandcom.ng/2025/10/10/coca-cola-system-champions-circular-economy-dialogue-at-31st-nigerian-economic-summit-in-abuja/) - Nigerian Bottling Company (NBC) Ltd., a leading consumer packaged goods company and member of the Coca-Cola Hellenic Beverage Company (CCHBC), reaffirmed its leadership in driving circularity and environmental sustainability by sponsoring an interactive session at the 31st Nigerian Economic Summit held in Abuja. The session, themed “Driving Industrialisation Through Circular PET Packaging: Unlocking Nigeria’s Green
- [Corporate Shepherds Introduces Career Compass Community For Professionals](https://brandcom.ng/2025/10/13/corporate-shepherds-introduces-career-compass-community-for-imc-professionals/) - A reputable capacity building and business consulting firm, Corporate Shepherds, has launched its Career Compass Community, a structured mentorship programme designed to support middle and senior-level professionals seeking clarity and direction in their career journey. According to the organisation, the mentorship programme, which runs between 90 and 180 days, offers a blend of mentorship, peer
- [Adebayo Alli Assumes New Role As General Manager For West & Central Africa At Diageo](https://brandcom.ng/2025/10/14/adebayo-alli-assumes-new-role-as-general-manager-for-west-central-africa-at-diageo/) - Executive business leader, Adebayo Alli, has been elevated to the expanded role of General Manager for Diageo West & Central Africa (Beer and Spirits). Adebayo Alli is a seasoned Diageo leader with an impressive 20-year track record of driving growth and transformation across some of our most dynamic markets. He steps into this role from
- [After $3 Billion MultiChoice TakeOver, Canal+ Deepens Market Presence With JSE Listing](https://brandcom.ng/2025/10/13/after-3-billion-multichoice-takeover-canal-deepens-market-presence-with-jse-listing/) - French media giant, Canal+, is set to list on the Johannesburg Stock Exchange (JSE) following the completion of its $3 billion takeover of South Africa’s leading pay-TV company, MultiChoice Group Ltd. The announcement, made on Monday, comes as Canal+ moves to deepen its presence across Africa and strengthen its position as one of the world’s
- [Share A Coke! The Magic Of Engraved Names On The Iconic Bottle Returns](https://brandcom.ng/2025/10/13/share-a-coke-the-magic-of-engraved-names-on-the-iconic-bottle-returns/) - Coca-Cola is bringing back its "Share a Coke" campaign on an unprecedented scale of shareability and personalization for a new generation, pushing the boundaries of innovative brand experiences. In 2011, the brand launched this first-of-its-kind campaign in which you could find your name in place of the logo – an industry-first in personalization. Now the
- [After 40 Years, MTV To Shut Down 5 UK Music Channels On December 31](https://brandcom.ng/2025/10/12/after-40-years-mtv-to-shut-down-5-uk-music-channels-on-december-31/) - MTV, pioneering 24-hour music television network, is set to end its long-standing run of non-stop music broadcasting in the UK after nearly 40 years. The network will shut down five of its UK music channels MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live on December 31, 2025. According to reports, the decision
- [ARCON, NBA-LIM Partner To Deepen Understanding Of Advertising Law With Town-Hall Meeting, Oct. 14](https://brandcom.ng/2025/10/12/arcon-nba-lim-partner-to-deepen-understanding-of-advertising-law-with-town-hall-meeting-oct-14/) - The Advertising Regulatory Council of Nigeria (ARCON), in collaboration with the Nigerian Bar Association - Lawyers in the Media Forum (NBA-LIM), is set to host a high-level Town-Hall Meeting themed “The Nigerian Advertising Law: The Role of the Advertising Offences Tribunal (AOT).” The event, which will take place on Tuesday, October 14, 2025, at the
- [Nigeria's Biodun Shobanjo Inducted Into Loeries Hall Of Fame](https://brandcom.ng/2025/10/11/nigerias-biodun-shobanjo-inducted-into-loeries-hall-of-fame/) - Nigeria’s foremost advertising leader and chairman of Troyka Holdings, Dr. Biodun Shobanjo, has been inducted into the Loeries Hall of Fame, becoming the first West African to receive the prestigious honour since the award’s inception in 2008. The induction, announced at the 47th annual Loeries Awards ceremony held on Friday, 10th October 2025 in Cape
- [Lagos NIPR Unveils Committees & Framework For LaPRIGA 2025 - “The Night Of Excellence”](https://brandcom.ng/2025/10/10/lagos-nipr-unveils-committees-framework-for-lapriga-2025-the-night-of-excellence/) - The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has officially unveiled the committees and award framework for the 10th edition of the Lagos Public Relations Industry Gala and Awards (LaPRIGA) 2025, during a well-attended press conference held at the State Secretariat, 19 Town Planning Way, Ilupeju, Lagos. In his keynote address,
- [Airtel To Empower Students Through Undergraduate Tech Scholarship Programme](https://brandcom.ng/2025/10/10/airtel-to-empower-students-through-undergraduate-tech-scholarship-programme/) - Airtel Nigeria is set to empower 100 Nigerian students pursuing studies in information and communication technology-related fields with the launch of its Undergraduate Tech Scholarship Programme. This programme is powered by Airtel Africa Foundation. Dr Segun Ogunsanya, the Chairman of Airtel Africa, revealed this in a statement at a world press conference held recently in
- [Loeries 2025: X3M Ideas Wins Craft Gold With 'Blood Sacrifice' Campaign](https://brandcom.ng/2025/10/10/loeries-2025-x3m-ideas-wins-craft-gold-with-blood-sacrifice-campaign/) - One of Nigeria’s leading creative agencies, X3M Ideas, has made the country proud at the first night of the ongoing Loeries Awards 2025. The agency won Craft Gold in the Print Crafts Photography Campaign category for its emotional and thought-provoking work, Blood Sacrifice, created for the Red Cross. The first night of The Loerie Awards
- [Steve Babaeko Joins IAA’s Global Leadership Team As VP/Area Director, Africa](https://brandcom.ng/2025/10/10/steve-babaeko-joins-iaas-global-leadership-team-as-vp-area-director-africa/) - Steve Babaeko, the Chief Executive Officer of X3M Ideas and President of the Nigerian Chapter of the International Advertising Association (IAA), has joined its global leadership team as Vice President/Area Director for Africa, for the 2025–2028 term. The International Advertising Association is the world’s only globally-focused ‘tripartite’ advertising trade association with membership representing advertisers, agencies,
- [FlashChange Brings On Rybeena, Shoday As Brand Ambassadors](https://brandcom.ng/2025/10/09/flashchange-brings-on-rybeena-shoday-as-brand-ambassadors/) - FlashChange, Africa’s fast-rising digital asset management and cross-border payment platform, is excited to announce the signing of two dynamic music sensations, Rybeena and Shoday, as its official brand ambassadors. This strategic move further cements FlashChange’s commitment to connecting with a youthful, vibrant audience while driving innovation in financial technology. The partnership with Rybeena and Shoday
- [National Young Lions Competition Opens Registration For West & Central Africa, Excludes Nigeria From Media Category](https://brandcom.ng/2025/10/09/national-young-lions-competition-opens-registration-for-west-central-africa-excludes-nigeria-from-media-category/) - The National Lions has opened up registration for its 2026 Competition, the official qualifying event for the Cannes Lions Young Lions global stage. The deadline for registration is December 19, 2025. The platform also issued an important notice to interested Nigerians, which reads, “Due to visa challenges experienced in 2025, the Media category will not
- [10th Nigeria Digital PR Summit Unveils Stellar Speakers](https://brandcom.ng/2025/10/08/10th-nigeria-digital-pr-summit-unveils-stellar-speakers/) - The 10th Nigeria Digital PR Summit has unveiled its lineup of keynote speakers and faculty members for this year’s milestone edition, themed ‘Digital PR in Action: Owning Your Narrative, Telling Your Story.’ The event is scheduled for October 15–16, 2025, at the Conference Centre, Naval Dockyard, Victoria Island, Lagos. This edition will spotlight the growing
- [Luminous Redefines Power With Advanced Lithium & Solar Systems](https://brandcom.ng/2025/10/01/luminous-redefines-power-with-advanced-lithium-solar-systems/) - Simba Group in partnership with Luminous Power Technologies, has unveiled a new range of Luminous solar inverters and lithium batteries in a landmark event at the Radisson Hotel, Ikeja, Lagos recently. The gathering brought together the top 50 of Simba’s channel partners from across the country, underscoring the strong bonds that have defined the journey
- [E1 Lagos GP: Lagos Shines on the Global Stage as Africa’s First Water Race Closes a Spectacular Week of Action](https://brandcom.ng/2025/09/30/e1-lagos-gp-lagos-shines-on-the-global-stage-as-africas-first-water-race-closes-a-spectacular-week-of-action/) - History was made on October 4 and 5, 2025, on the waters of the Lagos Lagoon as Team Brazil by Claure Group claimed victory at the E1 Lagos GP presented by FirstBank. The landmark event marked Africa’s debut on the global calendar of the E1 Series, the world’s first electric powerboat championship, and positioned Lagos
- [The Loeries 2025: Student Expo Set To Spotlight Creative Young Minds Across Africa](https://brandcom.ng/2025/10/07/the-loeries-2025-student-expo-set-to-spotlight-creative-young-minds-across-africa/) - The Loeries Student Expo is set to once again take centre stage during Loeries Creative Week 2025, spotlighting the brightest final-year brand communications students across the continent. The Loeries Student Expo is powered by Publicis Groupe Africa. This year, students have submitted their finest work in the form of A2 ‘brag boards,’ which will be
- [Collaborate Lagos: Bridging Innovation with Opportunity for Sustainable Growth](https://brandcom.ng/2025/10/07/collaborate-lagos-bridging-innovation-with-opportunity-for-sustainable-growth/) - Collaborate Lagos is returning bigger and bolder at Art of Technology Lagos 7.0 (AOT 7.0) with a mission to unlock opportunities for innovation-driven startups and scale impactful solutions across Africa’s most dynamic tech hub. This year’s edition offers a ₦25 million prize pool, comprising cash, mentorship, investor access, and ecosystem visibility, to empower founders building
- [Diageo Elevates Joan Odafe-Ejumedia As Marketing Manager, Reserve Southern, West & Central Africa](https://brandcom.ng/2025/10/06/diageo-elevates-joan-odafe-ejumedia-as-marketing-manager-reserve-southern-west-central-africa/) - Marketing professional, Joan Odafe-Ejumedia who is also one of Brandcom's Top 35 under 35 professionals has been promoted to the position of Marketing Manager, Reserve Southern, West & Central Africa at Diageo. With proven delivery of integrated marketing communications strategy, brand visibility executions across retail environments, Promotions (consumer and brand-led), and trade channel management within
- [WIMBIZ Calls For Public Support On Reserved Seats & Independent Candidacy Bills](https://brandcom.ng/2025/10/06/wimbiz-calls-for-public-support-on-reserved-seats-independent-candidacy-bills/) - Women in Management, Business and Public Service (WIMBIZ) has called for public support on reserved seats and the independence candidacy bill. The non-profit organisation made the call at its September Webinar in partnership with ElectHER, with the theme, “Unlocking Socio-Economic Gains: The Case for Reserved Seats and Independent Candidacy Bill.” The engaging session, moderated by
- [Visa Pay Launched, Partners Access, FBN, UBA, Others To Expand Access To Digital Payments Across DRC](https://brandcom.ng/2025/10/06/visa-pay-launched-partners-access-fbn-uba-others-to-expand-access-to-digital-payments-across-drc/) - Visa, a global leader in digital payments, has announced the launch of Visa Pay, an innovative mobile solution that provides access to digital payments and account-to-account money movement in the Democratic Republic of the Congo (DRC). According to Visa, this innovative mobile solution is launching in the DRC in partnership with eight financial institutions: Access
- [Coca-Cola's Genius 'Achalugo' Campaign: When Burping Becomes Love Language](https://brandcom.ng/2025/07/25/coca-colas-genius-achalugo-campaign-when-burping-becomes-love-language/) - It's not that I don't love our films, but between work and endless industry reports, I usually end up watching whatever Netflix throws at me. But when I kept seeing clips of Coca-Cola's new ad with the "Love in Every Word" stars floating around my timeline, I knew I had to watch the original movie
- [Loeries Selects Uduak Akpan To Champion African Creativity](https://brandcom.ng/2025/10/01/loeries-selects-uduak-akpan-to-champion-african-creativity/) - Uduakabasi “Uddy” Akpan, one of Nigeria’s creative powerhouses, has once again been appointed as a judge at the prestigious Loeries Awards, Africa and the Middle East’s most celebrated platform for creativity in brand communication. Akpan, who is the Creative Director at Flow Universal Solution, will be sitting on the jury panel for the third consecutive
- [PalmPay Rewards First Round of Hustle Grant Beneficiaries With N2 Million](https://brandcom.ng/2025/09/15/palmpay-rewards-first-round-of-hustle-grant-beneficiaries-with-n2-million/) - PalmPay, Nigeria’s leading neobank, has unveiled the first set of winners in its Hustle Grant campaign. The campaign is a bold initiative designed to fuel the ambitions of small business owners and entrepreneurs across the country. Launched on August 28, and running until September 29th, the Hustle Grant is more than just funding; it is
- [Faith Wins IMV EX02 In BBNaija 27th Brand Task](https://brandcom.ng/2025/10/01/faith-wins-imv-ex02-in-bbnaija-27th-brand-task/) - Faith, one of the BBNaija season 10 reality show housemates, has emerged the winner of the Innoson task, one of the most anticipated brand tasks of the season. Smiling home with a brand new IMV EX02, a five-seater luxury vehicle in the 27th brand task of the season. The brand task projected one of its
- [How 11 Years Of Culture-driven Creative Solutions Led To Africa's Most Ambitious Entertainment Gathering](https://brandcom.ng/2025/10/03/how-11-years-of-culture-driven-creative-solutions-led-to-africas-most-ambitious-entertainment-gathering/) - As the year draws to a close, Africa's cultural hubs pulse with festivals, concerts, and gatherings. While these events appear to arrive with the seasonal tide, the success of the continent's most ambitious new platform, Entertainment Week Africa (EWA), is the culmination of a deliberate, decade-long strategy. For Livespot, the journey to launching this multi-vertical
- [UAC Foods Redefines Everyday Cooking With Launch Of Zuri Seasoning](https://brandcom.ng/2025/10/03/uac-foods-redefines-everyday-cooking-with-launch-of-zuri-seasoning/) - ...A New Category Innovation Designed to Make Cooking Fun, Effortless & Flavourful UAC Foods Limited, a pioneer in the Nigerian food industry, announces its groundbreaking entry into the seasoning category with the launch of Zuri Seasoning. This innovative product line is designed to transform the daily chore of cooking into a delightful and enjoyable experience
- [Carex Champions Personal Hygiene In BBNaija 28th Brand Task](https://brandcom.ng/2025/10/03/carex-champions-personal-hygiene-in-bbnaija-28th-brand-task/) - As the BBNaija 10/10 reality show edges closer to its grand finale, Carex, for the second time this season, championed personal hygiene in its “War against Germs” brand task. The personal hygiene brand from PZ Cussons, which opened the floor of the brand task, used the 28th task of the season to project its different
- [Stanbic IBTC Announces Chukwuma Nwokocha As New Group CEO](https://brandcom.ng/2025/10/02/stanbic-ibtc-announces-chukwuma-nwokocha-as-new-group-ceo/) - Chukwuma (Chuma) Nwokocha has been appointed the substantive Group Chief Executive of Stanbic IBTC Plc by the bank’s Board, effective 02 October 2025, following the receipt of all regulatory approvals. The appointment was revealed in a filing with the Nigerian Exchange (NGX) earlier today and was signed by the Company Secretary, Chidi Okezie. Nwokocha takes
- [6 Years Strong: PalmPay Launches Anniversary Campaign to Celebrate Its Journey](https://brandcom.ng/2025/09/14/6-years-strong-palmpay-launches-anniversary-campaign-to-celebrate-its-journey/) - Africa’s leading neobank and foremost fintech platform, PalmPay, is celebrating six years of delivering value, impact, and reliable banking services to millions of users across Nigeria. With more than 35 million people now choosing PalmPay for their everyday financial needs, the company marks this milestone by reflecting on a journey shaped by its users. Since
- [PalmPay Champions Trust, Simplicity, and Local Partnerships at GITEX Nigeria 2025](https://brandcom.ng/2025/09/05/palmpay-champions-trust-simplicity-and-local-partnerships-at-gitex-nigeria-2025/) - PalmPay, Africa’s leading neobank, reaffirmed its commitment to building trusted financial ecosystems at GITEX 2025, the continent’s premier technology and AI summit held at Landmark Centre, Lagos, on September 3 - 4, 2025. On Day 2 of the expo, Chibuzor Melah, Vice President of Partnerships at PalmPay, joined a high-level panel discussion “From Idea to
- [Marketing A Nation: Beyond Stereotypes, Toward Soft Power](https://brandcom.ng/2025/10/01/marketing-a-nation-beyond-stereotypes-toward-soft-power/) - In his book Competitive Identity, Simon Anholt, an independent policy advisor who coined the term "nation brand," notes that we often view the world through simplistic clichés. To many, Paris is elegance. Japan is technology. Switzerland is precision. Rio is carnival. Tuscany is the good life. Unfortunately, many African nations are reduced to tired stereotypes
- [Omotola Oronti: Putting Nigeria on the Global Gaming Map](https://brandcom.ng/2025/10/01/omotola-oronti-putting-nigeria-on-the-global-gaming-map/) - When the Emerging Leaders of Gaming (ELG) 40 Under 40 Class of 2026 was unveiled, one name stood out for Nigerian audiences; Omotola Oronti, Marketing Manager at KC Gaming and a driving force behind the Bet9ja Foundation. Her inclusion in this prestigious international recognition program is more than a personal achievement; it represents the growing
- [The African Brands To Celebrate A Decade Of Fostering Great African Brands At 2025 ABC](https://brandcom.ng/2025/09/25/the-african-brands-to-celebrate-a-decade-of-fostering-great-african-brands-at-2025-abc/) - The African Brands, a leading platform dedicated to celebrating and advancing brand excellence, creativity, and innovation across the continent, has announced plans to host The African Brands Congress (ABC) 2025 Awards and Exhibition in Lagos. The 10th edition is scheduled for Monday, October 13, 2025, at 11:00 AM, at the Grand Ballroom of the Lagos
- [Celebrate Chicken Month: Powering Nigeria’s Nutrition](https://brandcom.ng/2025/10/01/celebrate-chicken-month-powering-nigerias-nutrition/) - Every year, Chicken Month Highlights Chicken as one of the most popular and widely consumed sources of protein in the world. In Nigeria, where protein deficiency remains a pressing concern, Chicken Month is more than a celebration; it is a reminder of chicken consumption's role in improving the nation’s nutrition and health. No doubt, protein
- [AI Won’t Replace Creative Agencies , But Clients Might!](https://brandcom.ng/2025/10/01/ai-wont-replace-creative-agencies-but-clients-might/) - A friend and former client recently called me, frustrated that her creative agency now outsources almost everything to AI. That shouldn't be a bad thing yeah? i mean to accelerate work itself. However, she was agitated and complained about the obvious usage and was ready to fire them. "No fire them oh" I understood her
- [The 7th Edition Of AOT Lagos Set To Transform Lagos’ Innovation Landscape](https://brandcom.ng/2025/09/30/the-7th-edition-of-aot-lagos-set-to-transform-lagos-innovation-landscape/) - The countdown is on for the highly anticipated 7th edition of the Art of Technology Lagos (AOT), an annual hallmark celebrating innovation and technological advancement. Scheduled for Thursday, December 4th, 2025, this premier event is organized by the Eko Innovation Centre in collaboration with the Lagos State Ministry of Innovation, Science & Technology. This year’s
- [LOMA 2025 Awards Night Lights Up Lagos As Industry Icons, Agencies, Brands Receive Recognition For Excellence](https://brandcom.ng/2025/09/30/loma-2025-awards-night-lights-up-lagos-as-industry-icons-agencies-brands-receive-recognition-for-excellence/) - The second day of the Location Marketing Awards (LOMA) 2025 climaxed with a glitzy awards night that celebrated the very best in the out-of-home, advertising and marketing industry. The event, held at the Marcellina's Place in GRA Ikeja, Lagos, was a colourful affair marked by pomp, pageantry and industry camaraderie. The much-anticipated awards night, regarded
- [Dochase Partners Google To Grow Websites & Apps Revenue For Francophone Africa](https://brandcom.ng/2025/09/30/dochase-partners-google-to-grow-website-apps-revenue-for-francophone-africa/) - Leading African adtech company Dochase in partnership with Google has announced a high-profile webinar titled “Maximiser vos revenus publicitaires avec Google AdX en Afrique francophone”, scheduled for October 2, 2025. The webinar, which has been trending among publishers on LinkedIn and Instagram, will guide Francophone African publishers on how to increase advertising revenues through Google
- [Power Oil: A Decade Of Purpose-Led Brand Leadership](https://brandcom.ng/2025/09/29/power-oil-a-decade-of-purpose-led-brand-leadership/) - Few brands in Nigeria have matched Power Oil’s ability to blend product leadership with authentic social impact. “Over the last ten years, Power Oil has grown beyond functionality into a health authority by executing millions of free checks, supporting critical heart surgeries, and building WalkHearton into one of the country’s largest health-led consumer movements, now
- [Ayodotun Akinfenwa Hosts First-Ever Adobe Express Bootcamp For Creatives, Business Owners In Lagos](https://brandcom.ng/2025/09/18/brand-expert-hosts-first-ever-adobe-express-bootcamp-for-creatives-business-owners-in-lagos/) - Lagos witnessed what has been described as a groundbreaking creative event as Ayodotun Akinfenwa, brand expert and author of Fire Up Your Brand, hosted the first-ever Adobe Express Bootcamp in Nigeria and across Africa. The bootcamp, created in partnership with the global Adobe team, brought together more than 70 participants in person and several others
- [Threads of Legacy: The Future Awards Africa Announces 19th Edition Jury](https://brandcom.ng/2025/09/27/threads-of-legacy-the-future-awards-africa-announces-19th-edition-jury/) - The Future Awards Africa (TFAA), Africa’s most influential prize for young leaders, has unveiled the jury for its 19th edition. Themed “Threads of Legacy,” this year’s awards spotlight the young Africans whose vision and work are shaping not just today, but the generations to come. For nearly two decades, TFAA has stood as a symbol
- [MTN''s Annual Media Innovation Programme Now Pan-African Fellowship Project](https://brandcom.ng/2025/09/26/mtns-annual-media-innovation-programme-now-pan-african-fellowship-project/) - MTN Group has expanded the Media Innovation Programme (MIP), a groundbreaking initiative aimed at equipping journalists and editors with the tools, skills, and networks to thrive in a rapidly evolving digital era, into a Pan-African fellowship. The launch, held on Friday, 12 September 2025, in Johannesburg, South Africa, marks the transformation of the successful Nigerian
- [Stanbic IBTC Offers N2m Investment Prizes Via InvestBeta Season 2](https://brandcom.ng/2025/09/26/stanbic-ibtc-offers-n2m-investment-prizes-via-investbeta-season-2/) - Stanbic IBTC Asset Management, a subsidiary of Stanbic IBTC Holdings Plc, has launched Season 2 of its financial literacy game show, InvestBeta. The second season kicked off with heightened excitement as three contestants battled through three competitive rounds, rapid questions, quick fingers, and risk and reward, competing for investment funds worth ₦2 million, a higher
- [LOMA 2025 Commences Today With Conference As International Delegates, Industry Stakeholders Shower Encomiums On Organisers](https://brandcom.ng/2025/09/25/loma-2025-commences-today-with-conference-as-international-delegates-industry-stakeholders-shower-encomiums-on-organisers/) - The much-anticipated Location Marketing Awards, LOMA 2025 has kicked off today with a Conference at the Marcellina's Place, GRA Ikeja, Lagos, with the theme "Smarter OOH for Business Growth," attracting a distinguished gathering of international delegates and industry stakeholders who have praised the organisers for their exceptional efforts in positioning Nigeria's advertising sector on the
- [Golden Penny Pasta Brings Fun & Pastalicious Vibes To BBNaija 25th Brand Task](https://brandcom.ng/2025/09/25/golden-penny-pasta-brings-fun-pastalicious-vibes-to-bbnaija-25th-brand-task/) - For the second time this season, Golden Penny brought fun, thought-provoking drama, and pastalicious vibes to the Big Brother Naija Season 10 house. Golden Penny, one of Nigeria's largest food brands, offers great-tasting and nutritious products at affordable prices. In its second brand task, Golden Penny used the spotlight of the reality show to showcase
- [Much Ado About Traditional And New Media](https://brandcom.ng/2025/09/25/much-ado-about-traditional-and-new-media/) - There is renewed debate about importance, effectiveness and superiority between traditional and new media. For those of us in media and public relations profession, we see both traditional and new media as platforms essential in achieving our business objectives to our various publics and clients. Not too long ago, I was in the classroom lecturing
- [TECNO Back-to-School Promo With Weekly Raffle Draws For Students Extends To October 2025](https://brandcom.ng/2025/09/18/tecno-back-to-school-promo-with-weekly-raffle-draws-for-students-extends-to-october-2025/) - TECNO, Nigeria’s leading smartphone brand, has officially extended its Back-to-School Promo until October 10, 2025, giving students and families more time to enjoy unbeatable offers, value-packed freebies, and life-changing prizes. Launched on August 28, the campaign has already generated excitement nationwide by delivering affordability and rewards under the theme Buy Smarter, Win Bigger. The initiative
- [Imperio International Hosts Marketing Training To Equip Team For Success](https://brandcom.ng/2025/09/23/imperio-international-hosts-marketing-training-to-equip-team-for-success/) - International bodycare giants, Imperio International Limited, recently hosted its marketing team at Sojourner by Genesis, Ikeja GRA, for an intensive two-day training programme themed "Build to Brand; Poised to Perform." The programme aimed to equip the team with the skills and knowledge needed to successfully promote the brand. Speaking at the training, Roseline Abaraonye, the
- [SCGN Unveils 20th Anniversary Corporate Governance Conference](https://brandcom.ng/2025/09/25/scgn-unveils-20th-anniversary-corporate-governance-conference/) - At a time when institutions worldwide face disruption and increasing demands for accountability, the conversation around ethical governance and sustainability has never been more urgent. In response, the Society for Corporate Governance Nigeria (SCGN) today announced its 20th Anniversary Corporate Governance Conference, scheduled for October 9th, 2025 AT 10am in Lagos Marking two decades of
- [Thriving In Chaos: Lessons From Marketing In Nigeria’s VUCA Environment](https://brandcom.ng/2025/09/25/thriving-in-chaos-lessons-from-marketing-in-nigerias-vuca-environment/) - When people ask me what it’s like to work in marketing in Nigeria, I usually smile before answering. The truth is, it’s not for the faint of heart, and trust me, Nigerians are not faint-hearted. Nigeria is the very definition of a VUCA environment: volatile, uncertain, complex, and ambiguous. From fluctuating exchange rates to sudden
- [24THBBNaijaBrandTask: Team Certified Fit Emerges Winners Of Power Oil Challenge](https://brandcom.ng/2025/09/24/24thbbnaijabrandtask-team-certified-fit-emerges-winners-of-power-oil-challenge/) - The 10/10 housemates of Big Brother Naija (BBNaija) reality show had an electrifying and fun moment last Tuesday as Power Oil spotlighted its disruptive wellness movement: Certified Healthy and Certified Fit in the 24th brand task of the season. Unveiled at the beginning of the BBNaija season 10, the ‘Certified Healthy and Certified Fit’ wellness
- [OOH Experts To Chart The Path To Delivering Universal Audience Measurement At WOO APAC Forum](https://brandcom.ng/2025/09/24/ooh-experts-to-chart-the-path-to-delivering-universal-audience-measurement-at-woo-apac-forum/) - Gideon Adey, WOO Measurement Consultant, will be joined on stage by OOH media leaders, Daewon Kim,CEO & Founder of PODO Media Network from Korea, Ichiro T. Jinnai, President of Hivestack Japan and Elizabeth McIntyre, CEO of the Outdoor Media Association and MOVE Australia. They will discuss the real challenges in delivering market wide Audience metrics and
- [Brands, Events & History](https://brandcom.ng/2025/09/23/brands-events-history/) - Sorry brands Product benefits and USPs alone will no longer be sufficient in making your case for greatness. Repeat them for as long as you will in as many TV and radio commercials as you want. Brands must now demonstrate whatever it is that make them unique, not only in 30, 45, or 60-second ads
- [Desist From Using President Bola Ahmed Tinubu’s Image For Fraudulent AI-Generated Advertisement , ARCON Issues Strong Warning](https://brandcom.ng/2025/09/23/arcon-warns-public-against-fake-ai-generated-advertisement-featuring-president-bola-tinubu/) - The Advertising Regulatory Council of Nigeria (ARCON) has warned individuals and groups behind a fake artificial intelligence (AI)-generated advertisement featuring President Bola Ahmed Tinubu to desist immediately, stressing that the advert was designed with the sole intention of defrauding Nigerians. The ad which has surfaced on Facebook, owned by Meta Inc, was described by the
- [WIMCA 2025 Holds October 18 At Landmark Event Centre, Lagos](https://brandcom.ng/2025/09/23/wimca-2025-holds-october-18-at-landmark-event-centre-lagos/) - The Women in Marketing and Communications Awards (WIMCA) is set to hold its 2025 edition on October 18th at the prestigious Landmark Event Centre in Lagos. This highly anticipated event is the largest gathering of female marketing and communications professionals in Nigeria and Sub-Saharan Africa, attracting over 700 participants annually. With the theme “Bloom, Boom,
- [Winning With Strategic Communications’ Set To Bridge The Gap Between Theory, Practice](https://brandcom.ng/2025/09/23/winning-with-strategic-communications-set-to-bridge-the-gap-between-theory-practice/) - Top-performing Global Business Communications Strategist and Thought Leader, Godfrey Adejumoh is set to launch a book titled, ‘Winning with Strategic Communications: Essential Strategies for the Next Generation of Leaders.’ It is a veritable playbook for navigating today's complex world of leadership, communication, and influence. It is an important book for communications leaders of all ages.
- [2025 Tax Reforms: What Industry Players & Brands Must Note Before January 2026](https://brandcom.ng/2025/09/22/2025-tax-reforms-what-industry-players-brands-must-note-before-january-2026/) - As we cruise through the ember months towards 2026, Nigeria’s business players are poised to encounter what would stand out as one of the most revolutionary tax experiences in this part of the business world. The impact would not be limited to the organisations. Both young and experienced practitioners would need to act proactively if
- [FMN Consolidates Leadership Position, Emerges As Top Performer In Silo Concession](https://brandcom.ng/2025/09/22/fmn-consolidates-leadership-position-emerges-as-top-performer-in-silo-concession/) - As part of its efforts to push further into the agricultural space and consolidate its leadership position in Nigeria’s FMCG market, Flour Mills of Nigeria Plc (FMN) has emerged as the only private operator to fully meet the Federal Government’s conditions for the revitalization of silo complexes across the country, in the ongoing drive to
- [Wema Bank Rolls Out Static Wallets, Instant Settlement Features On ALATPay](https://brandcom.ng/2025/09/22/wema-bank-rolls-out-static-wallets-instant-settlement-features-on-alatpay/) - Wema Bank has rolled out two new features on its digital payment gateway, ALATPay, Static Wallets and Instant Settlement to simplify payments, enhance efficiency, and accelerate business growth. The bank through a statement released said the enhancements reaffirm its commitment to providing secure, transparent, and innovative financial tools for businesses of all sizes. The Static
- [Experts Urge Brands to Build Trust and Deliver Holistic Value as Media Consortium Honours Industry Titans](https://brandcom.ng/2025/09/21/experts-urge-brands-to-build-trust-and-deliver-holistic-value-as-media-consortium-honours-industry-titans/) - Marketing experts have urged brands to build trust and deliver holistic value beyond price in today’s changing marketing landscape, saturated with choices and increasingly discerning consumers. They made this assertion at the third edition of the MediaConsortium Conference and Awards, held on Thursday at the Lagos Chamber of Commerce & Industry (LCCI). Industry stakeholders and
- [Loeries Festival Sets Stage For Top-Notch Creative Exchange In Cape Town](https://brandcom.ng/2025/09/20/loeries-festival-sets-stage-for-top-notch-creative-exchange-in-cape-town/) - Africa and the Middle East are gearing up for the Loeries Awards 2025, which will be held next month in Cape Town, South Africa. It is an industry premium award that recognises, rewards, inspires, and fosters creative excellence in the world of advertising and brand communications. Winning a Loerie is seen by most analysts as
- [Real Estate Stakeholders’ Forum 2025 Charts New Course forBetter Housing and Investment Climate In Lagos](https://brandcom.ng/2025/09/12/real-estate-stakeholders-forum-2025-charts-new-course-forbetter-housing-and-investment-climate-in-lagos/) - The Real Estate Stakeholders’ Forum (RESF) 2025, held on September 16th, 2025, at Harbour Point, Victoria Island, successfully brought together over 1,000 leading developers, investors, policymakers, financial institutions, and allied professionals to address Nigeria’s pressing housing and investment challenges. The Forum featured keynote addresses, panel discussions, and fireside chats tackling urgent sectoral concerns, including affordable
- [Brandleep To Revolutionalise Digital OOH With “The Ornament”](https://brandcom.ng/2025/09/19/brandleep-limited-to-launch-the-ornament-project/) - ..,.Raises Bar With Trailblazing, Innovative Alternative Energy Solution For DOOH In the ever-evolving landscape of out-of-home (OOH) media, innovation remains the bedrock of being relevant in the industry. Brandleep Ltd, a digital and technology-driven OOH advertising company, has once again taken a bold step forward with the introduction of “THE ORNAMENTS” project starting with Lagos.
- [LOMA Conference 2025 To Focus On Smarter OOH For Business Growth](https://brandcom.ng/2025/09/19/loma-conference-2025-to-focus-on-smarter-ooh-for-business-growth/) - The third edition of the Location Marketing Awards (LOMA) Conference will hold on September 25, 2025, at Marcelina’s Place, Ikeja GRA, Lagos, with the theme “Smarter OOH for Business Growth.” The annual event, organized by OOH Academy, will gather brand leaders, agencies, SMEs, and media practitioners to explore how out-of-home (OOH) advertising can drive measurable
- [Team Checkers Pap Wins BBNaija 20th Brand Task](https://brandcom.ng/2025/09/19/team-checkers-pap-wins-bbnaija-20th-brand-task/) - Checkers Custard brand took the 10/10 Big Brother Naija housemate through exciting yet challenging games as team Checkers Pap emerged the winner of the 20th brand task of this season of the reality show. Checkers Custard curated the task in a series of engaging games, presentations, and product-inspired activities that highlighted the uniqueness of Checkers
- [Dentsu Nigeria’s Emeka Okeke Selected As Media Innovation Judge For Loeries 2025](https://brandcom.ng/2025/09/19/dentsu-nigerias-emeka-okeke-selected-as-media-innovation-judge-for-loeries-2025/) - The Group Executive Chairman & CEO of Media-Fuse Dentsu Nigeria, Emeka Chris Okeke, has been selected as Media Innovation Judge for Loeries 2025, one of the most prestigious roles in Africa’s creative industry calendar. The Loeries, an internationally famous festival which recognizes excellence and creativity in brand communications across Africa and the Middle East, will
- [PodFest Naija To Convene Creators, Storytellers, Policymakers, And Brands In Lagos This October](https://brandcom.ng/2025/09/18/podfest-naija-to-convene-creators-storytellers-policymakers-and-brands-in-lagos-this-october/) - PodFest Naija – A Festival of Stories – is set to bring together Nigeria’s most influential creators, policymakers, and brands this October in Lagos, marking the country’s first dedicated podcast and storytelling festival. The one-day event, scheduled for Friday, October 10, 2025, at Harbour Point, Victoria Island, will explore the power of stories in shaping
- [CBN Mandates Banks To Get New CEOs Six Months Before Their Predecessor's Exit](https://brandcom.ng/2025/09/18/cbn-mandates-banks-to-get-new-ceos-six-months-before-their-predecessors-exit/) - The Central Bank of Nigeria (CBN) has mandated Domestic Systemically Important Banks (DSIBs) to get approval for new Managing Directors/Chief Executive Officers (MD/CEOs) and other top executives at least six months before the expiration of the incumbent’s tenure. According to the apex bank, this directive is part of broader efforts to strengthen corporate governance and
- [22ndBBNaijaTask: Team Zesty Lemon Triumphs In Morning Fresh ‘One In A Million’ Challenge](https://brandcom.ng/2025/09/18/22ndbbnaijatask-team-zesty-lemon-triumphs-in-morning-fresh-one-in-a-million-challenge/) - Away from eviction tensions, relationship dramas, and twists in the Big Brother Naija season 10 reality show, Morning Fresh brand brought a breath of fresh fragrances, fun, and unforgettable moments to both fans and housemates in its ‘One in a million’ task. In the 22nd brand task of the season, Morning Fresh brand utilized the
- [How MEXC Foundation is Empowering People Through Web3](https://brandcom.ng/2025/09/07/how-mexc-foundation-is-empowering-people-through-web3/) - Blockchain is often seen as a complex technology reserved for traders and developers, but the MEXC Foundation is proving it can be so much more. With a thirty million dollar commitment, MEXC is using education, empowerment, and community giving to make Web3 a force for real-world change. From scholarships and youth programs to disaster relief
- [Aquafina Deepens Meaningful Connections In BBNaija 21st Brand Task](https://brandcom.ng/2025/09/17/aquafina-deepens-meaningful-connections-in-bbnaija-21st-brand-task/) - Aquafina table water is a brand that has projected its ability to create meaningful connections and celebrate pure friendships that will stand the test of time. It has portrayed this over the years in the Big Brother Naija reality show, and this season was not different as the brand celebrated pure friendships, heartfelt bonds, and
- [Discovering The Power Of Public Relations](https://brandcom.ng/2025/09/16/discovering-the-power-of-public-relations/) - On Wednesday 27, August 2005, the Africa Global Public Relations Week began in Nairobi, Kenya, on a very powerful note. I had the honour of addressing the gathering of brilliant minds from across the world as a Panelist. I told the gathering my reservation that, for us to reclaim the amazing power of Public Relations
- [Airtel Nigeria Launches Smartconnect 5G Router To Expand Internet Access](https://brandcom.ng/2025/09/16/airtel-nigeria-launches-smartconnect-5g-router-to-expand-internet-access/) - Airtel Nigeria has launched its SmartConnect 5G Outdoor Unit (ODU) Router, a broadband solution designed to deliver affordable, reliable, and high-speed internet access to households and businesses across the country. The SmartConnect router, offered at an entry cost of N25,000, comes with a SIM card, free installation, and a complimentary 30-day unlimited data bundle at
- [FPL Media Marks 7 Years Of Innovation, Impact In OOH Industry](https://brandcom.ng/2025/09/09/fpl-media-marks-7-years-of-innovation-impact-in-ooh-industry/) - FPL Media (Four Pulley Limited), Nigeria’s pioneering technology-driven Out-of-Home (OOH) advertising agency, is celebrating its 7th anniversary. Since its establishment in 2017 and commencement of Operations in 2018, the company has become a force in redefining the outdoor advertising landscape by connecting brands to consumers in impactful ways, and setting new benchmarks for creativity, innovation,
- [Hilda Baci, Gino Secure Guinness World Record For Largest Pot Of Jollof Rice](https://brandcom.ng/2025/09/15/hilda-baci-gino-secure-guinness-world-record-for-largest-pot-of-jollof-rice/) - Nigerian celebrity chef, Hilda Baci, and Gino, a brand from the stables of GBfoods, have secured a historic milestone as Guinness World Records (GWR) officially recognised the duo for preparing the largest serving of Nigerian-style jollof rice. Guinness World Records made the announcement in a post shared on its official X account. It reads, “New
- [WARC Report:Global TV Ad Spend Drops Maasively As More Viewers Transition To Streaming](https://brandcom.ng/2025/09/15/warc-reportglobal-tv-ad-spend-drops-maasively-as-more-viewers-transition-to-streaming/) - Latest Global Ad Trends report from World Advertising Research Center (WARC) has revealed that global linear TV spend has dropped to $143.9 billion as more viewers transition to streaming. The report tagged, "Global Ad Trends: The Changing Shape of TV” explores a decade of ad spend data to point out linear TV’s decline and connected
- [Recapitalization: More Bank Mergers Expected As Only Six Banks Meet Requirement](https://brandcom.ng/2025/09/15/recapitalization-more-bank-mergers-expected-as-only-six-banks-meet-requirement/) - More mergers to create mega financial brands are expected in the near future, as only six commercial banks have so far met the stringent new capital thresholds set by the Central Bank of Nigeria (CBN) out of the 13 listed on the Nigerian Exchange (NGX). The six banks include Access Bank, Wema Bank, Zenith Bank,
- [Olawale Odukoya Climbs Higher At PHD Media Nigeria As Head Of Finance](https://brandcom.ng/2025/09/15/olawale-odukoya-climbs-higher-at-phd-media-nigeria-as-head-of-finance/) - Olawale Odukoya, a cerebral chartered accountant has been promoted to the position of Head of Finance at PHD Media Nigeria, a leading media agency in Nigeria. Prior to his new position, Olawale was Lead, Finance of the same company. Olawale has almost a decade of multi-disciplinary career experience spanning the Integrated marketing communication, security, retail
- [Does Culture Have A Soul?](https://brandcom.ng/2025/09/13/does-culture-have-a-soul/) - This is not culture. Gen Z is not a culture. Youth is not a culture. Music is not a culture. Fashion is not a culture. Social media is not a culture. Streetwear is not a culture. TikTok is not a culture These are audiences. They are markets. They are platforms. Useful, but not the thing
- [Eromosele, Daodu Others To Discuss AI And Marketing Workflow At BJAN Conference, November 28](https://brandcom.ng/2025/09/13/eromosele-daodu-others-to-discuss-ai-and-marketing-workflow-at-bjan-conference-november-28/) - Dr Cherry Eromosele, the Executive Vice President and Group Chief Marketing & Communications Officer at Interswitch Group, and Folajimi Daodu, CEO, Vault Hills will join a host of seasoned experts and marketing professionals who will converge at the Oriental Hotel venue of the National Brands & Marketing Conference, hosted by Brand Journalists Association of Nigeria,
- [National Advertising Conference 2025: ARCON Set To Chart New Course For Business Growth, Economic Transformation](https://brandcom.ng/2025/09/13/national-advertising-conference-2025-arcon-set-to-chart-new-course-for-business-growth-economic-transformation/) - The Advertising Regulatory Council of Nigeria (ARCON) is set to chart a course for business growth and economic transformation of the country with the 2025 National Advertising Conference (NAC). The Director General (DG) of ARCON, Dr. Olalekan Fadolapo, made this announcement at a media briefing held last Friday in Ikeja. In his welcome address, the
- [Yewande  Ade-Alao Assumes New Role  As  Marketing Manager At Seven Up Bottling Company](https://brandcom.ng/2025/09/12/yewande-ade-alao-assumes-new-role-as-marketing-manager-at-seven-up-bottling-company/) - Marketing professional, Yewande Ade-Alao, has been elevated to the position of Marketing Manager at Seven Up Bottling Company. In her new role, Yewande will be responsible for driving innovative marketing strategies and contributing to the company’s continued success. Yewande is a strategic marketing professional with the ability to identify growth opportunities and execute with precision.
- [Pinnacle Oil And Gas Appoints Ejiro Obodo As Corporate Communications Manager](https://brandcom.ng/2025/09/12/pinnacle-oil-and-gas-appoints-ejiro-obodo-as-corporate-communications-manager/) - Ejiro Obodo has been appointed Corporate Communications Manager at Pinnacle Oil and Gas Limited. He is an award-winning communications leader with over a decade and half of experience across journalism, public relations, strategic communications and research. His career includes serving as Online Editor at BusinessDay, where he drove the publication’s digital expansion, as well as
- [NIPR President Charges New Members To Be Guardians Of Trust In Distracted Era At Q3 2025 Induction Ceremony](https://brandcom.ng/2025/09/12/nipr-president-charges-new-members-to-be-guardians-of-trust-in-distracted-era-at-q3-2025-induction-ceremony/) - The President of the Nigerian Institute of Public Relations (NIPR) has called on newly inducted members of the Institute to uphold truth, credibility, and service as the bedrock of their professional practice, stressing that public relations in Nigeria must be seen as a tool for nation-building rather than mere publicity. Speaking to distinguished guests, colleagues,
- [BUA Foods To Expand Capacity, Pays N13 Dividend](https://brandcom.ng/2025/09/12/bua-foods-to-expand-capacity-pays-n13-dividend/) - BUA Foods Plc, a leading manufacturer of food products has announced plans to expand its production capacity as part of efforts to boost food sufficiency, while declaring a dividend of N13 per share to shareholders. Speaking at the 4th Annual General Meeting of the company, Chairman of BUA Foods, Abdul Samad Rabiu stated that the
- [SKOT Communications Launches Impact Academy, Set To Equip Young IMC Professionals](https://brandcom.ng/2025/09/12/skot-communications-launches-impact-academy-set-to-equip-young-imc-professionals/) - SKOT Communications has launched the SKOT Impact Academy, a social impact initiative designed to equip early-career professionals with the skills necessary to thrive in Nigeria’s rapidly evolving communications industry. The launch, which took place recently at the company’s head offic on Victoria Island, Lagos, was a gathering of Public Communications leaders across different sectors. The
- [Wema Bank Completes ₦150 Billion Rights Issue, Surpasses Regulatory Capital Requirement](https://brandcom.ng/2025/09/11/wema-bank-completes-₦150-billion-rights-issue-surpasses-regulatory-capital-requirement/) - Wema Bank Plc (“the Bank”) announces the successful completion of its ₦150 billion Rights Issue, which opened on April 14th,2025, and closed on May 21st,2025. The exercise has received formal approval from the Central Bank of Nigeria (CBN) and the Securities and Exchange Commission. This Rights Issue was undertaken in response to the CBN’s directive
- [Tag Offers Affordable Luxury, Freshness At SONTA Internal Conference](https://brandcom.ng/2025/09/09/tag-offers-affordable-luxury-freshness-at-sonta-internal-conference/) - Tag, an emerging deodorant brand, has reaffirmed its commitment to promoting luxurious, premium yet affordable lifestyle through diverse partnerships, and campus-wide activation at the recent Society of Nigerian Theatre Artists (SONTA) 38th International Conference and 39th AGM at Lagos State University, main campus, Ojo town. The Tag brand, from the stables of Imperio International Limited,
- [19thBBNaija Task: Team Strong Teeth Wins ‘YangaWithColgate’ Challenge](https://brandcom.ng/2025/09/10/19thbbnaija-task-team-strong-teeth-wins-yangawithcolgate-challenge/) - The battle against the toothache menace is still raging strong as Colgate, an oral care brand, took over the spotlight on day 46 of the ongoing season 10 of Big Brother Naija (BBNaija) to promote healthy and good oral care in its ‘YangawithColgate’ brand challenge. This is the 19th brand task of the season. The
- [Anthony Eigbe Pitches Tent With Tecno As Chief Creative Officer, West Africa](https://brandcom.ng/2025/09/09/anthony-eigbe-pitches-tent-with-tecno-as-chief-creative-officer-west-africa/) - Creative advertising professional, Anthony Eigbe, has been appointed as the Chief Creative Officer, West Africa at Tecno. In his new position, he will be at the helm of leading the creative vision and output for TECNO Mobile Across English-speaking West Africa, with a core focus on Nigeria and Ghana. He will also be responsible for
- [Oke Umurhohwo Assumes New Position As Marketing Director For Startimes](https://brandcom.ng/2025/09/08/oke-umurhohwo-assumes-new-position-as-marketing-director-for-startimes/) - Versatile marketing communications professionals and one of Brandcom Awards Top 35 Under 35, Oke Umurhohwo has assumed a new position, following his appointment by pay TV giants, StarTimes, as its new Marketing Director. Oke whose career journey has been variously described as nothing short of remarkable boasts over a decade of impactful work across technology,
- [Team Heritage Emerges Victorious In BBNaija 16th Brand Task](https://brandcom.ng/2025/09/08/team-heritage-emerges-victorious-in-bbnaija-16th-brand-task/) - Haier Thermocool, one of the sponsors of BBNaija season 10 sponsors, challenged the 10/10 housemates to an intense yet fun task. This is the 16th brand task of the reality show. The brand task which tested the strength, teamwork, creativity, and mental agility of the housemates brought thrilling moments, intense competition, and a spectacular display
- [Indomie's "Mama Do Good" Revival: A Masterclass in Nostalgia-Driven Advertising](https://brandcom.ng/2024/07/31/indomies-mama-do-good-revival-a-masterclass-in-nostalgia-driven-advertising/) - The Return of Mama Do Good When it comes to advertising, few campaigns manage to capture the hearts of consumers across generations. Indomie's revival of the iconic "Mama Do Good" commercial from the “Mum Like No Other” campaign from 2010 does just that. The commercial blends nostalgia and emotional storytelling to the Indomie brand evolution.
- [Appreciate Every Mouthful: How Honeywell Semolina Celebrates Family, Food & Fun](https://brandcom.ng/2025/06/22/appreciate-every-mouthful-how-honeywell-semolina-celebrates-family-food-fun/) - When it comes to good food, there’s no room for compromise — and Honeywell Semolina knows it. For years, Honeywell Semolina has been more than just a staple in the kitchen; it’s been at the heart of the Nigerian home, where family bonds are strengthened, laughter flows freely, and love is served with every spoonful.
- [Pepsi Brings Creativity, Vibes, To BBNaija 18th Brand Task](https://brandcom.ng/2025/09/08/pepsi-brings-creativity-vibes-to-bbnaija-18th-brand-task/) - For almost a decade, Pepsi, one of Nigeria’s popular cola drinks, has always brought music, vibes, and unforgettable performances to the Big Brother Naija reality TV shows during its tasks. The 10/10 season was no different as the brand once again set the house buzzing with creativity, energy, and fashion flair. Pepsi task, tagged ‘Refresh
- [Understanding Failure As A Recipe For Building Lifelong Leadership, Impact And Legacy](https://brandcom.ng/2025/09/08/understanding-failure-as-a-recipe-for-building-lifelong-leadership-impact-and-legacy/) - Failing is not failure. Have you ever failed at something and felt embarrassed, ashamed, or even unworthy of yourself? You’re not alone. Almost everyone has had such unpleasant experiences at one point or another in their journey. I have too. Let me share one that left me very uncomfortable. So, over 15 years ago, in
- [Content Is Not King: A Marketing Reality Check In The Age Of AI](https://brandcom.ng/2025/09/05/content-is-not-king-a-marketing-reality-check-in-the-age-of-ai/) - The Word I’m Growing Tired Of ​​This morning I watched a TED Talk titled What Will Happen to Marketing in the Age of AI by Jessica Apotheker, and the first comment under it said exactly what I’ve been feeling: I’m growing tired of the word “content”. Not angry. Not sarcastic. Just weary. It was the
- [Nike Refreshes “Just Do It”  To “Why Do It?” To Engage Younger Demographics](https://brandcom.ng/2025/09/05/nike-refreshes-just-do-it-to-why-do-it-to-engage-younger-demographics/) - Nike has refreshed its 'Just Do It' campaign to 'Why Do It?' to engage with younger demographics of athletes. The campaign was created by longtime agency partners Wieden+Kennedy Portland. Designed to connect with young athletes where they are, the campaign reframes greatness as a choice, not an outcome, inviting young athletes to embrace the spirit
- [Data Science Nigeria Appoints Chinazo Anebelundu As Director, AI Solutions Delivery](https://brandcom.ng/2025/09/05/data-science-nigeria-appoints-chinazo-anebelundu-as-director-ai-solutions-delivery/) - Data Science Nigeria (DSN), Africa’s premier capacity-building, research, and AI solutions hub, is delighted to announce the appointment of Ms. Chinazo Anebelundu as its new Director, AI Solutions Delivery. This strategic elevation underscores DSN’s commitment to delivering transformational, inclusive, and scalable AI-driven solutions rooted in Africa’s unique development context. Chinazo’s appointment reflects not only her
- [Comparison With UAE’s Media Law Shows Nigeria's ARCON Act As Progressive](https://brandcom.ng/2025/09/05/comparison-with-uaes-media-law-shows-nigerias-arcon-act-as-progressive/) - A new independent cross-jurisdictional analysis has positioned Nigeria’s Advertising Regulatory Council of Nigeria (ARCON) Act 2022 as a forward-looking piece of legislation when set against other global benchmarks, particularly against the United Arab Emirates’ Federal Decree by Law No. 55 of 2023 on Media Regulation. The comparative analysis which challenges perceptions that Nigeria’s framework is
- [I Prefer Being A Shareholder To Earning Retainers From The Clients We Work For – Steve Babaeko X3M Ideas CEO](https://brandcom.ng/2025/09/05/i-prefer-being-a-shareholder-to-earning-retainers-from-the-clients-we-work-for-steve-babaeko-x3m-ideas-ceo/) - The Managing Director of X3M Ideas, Steve Babaeko has said he would rather his company take up shares in businesses his agency handles than be paid retainers. Babaeko whose company was rated as one of the top 50 businesses in Africa by Financial Times, spoke on C-Suite Café, a podcast hosted by journalist and brand
- [NNPC Appoints Andy Odeh As Chief Corporate Communications Officer, Morenike Adewunmi Named Chief Relations Officer](https://brandcom.ng/2025/09/04/nnpc-appoints-andy-odeh-as-chief-corporate-communications-officer-morenike-adewunmi-named-chief-relations-officer/) - The Nigerian National Petroleum Company Limited (NNPC Ltd) has announced the appointment of Andy Odeh and Morenike Adewunmi into key leadership positions. According to a recent statement released by the organisation, Andy Odeh assumes the role of Chief Corporate Communications Officer, while Morenike Adewunmi was appointed Chief Relations Officer. Odeh brings over three decades of
- [Moniepoint  Launches 'Made For Your Progress' Campaign, Unveils Victor Osimhen As Brand Ambassador](https://brandcom.ng/2025/09/04/moniepoint-launches-made-for-your-progress-campaign-unveils-victor-osimhen-as-brand-ambassador/) - Moniepoint Microfinance Bank (MFB), Nigeria’s definitive and trusted business and personalbanking platform, has launched its new brand campaign, “Made for Your Progress,” reaffirmingits commitment to powering the dreams of millions of Nigerians. To signpost this message ofaspiration and achievement, Moniepoint also proudly announces the appointment of Nigerianfootball star, Victor Osimhen, as its brand ambassador. The
- [Glo Rewards Subscribers With Millions Through Jolly Product Cash Award Scheme](https://brandcom.ng/2025/09/04/glo-rewards-subscribers-with-millions-through-jolly-product-cash-award-scheme/) - Telecommunication firm, Globacom has awarded N2.6m to seven of its subscribers who won in the company’s promo Jolly Product Cash Award scheme. The prize-presentation ceremonies held across multiple cities across Nigeria featured winners from different categories including Jolly Life lottery, Jolly Wheel, Jolly Win, and Jolly Trivia. The star winner was Sunday Efenure, a 69-year-old
- [BBNaija 15th Brand Task: Team Unwrap Joy Triumphs In Terra Seasoning Cube Challenge](https://brandcom.ng/2025/09/04/bbnaija-15th-brand-task-team-unwrap-joy-triumphs-in-terra-seasoning-cube-challenge/) - The atmosphere in Biggie's mansion was one of joy and excitement as Team' Unwrap Joy’ celebrated their triumph in the 15th brand task of the ongoing BBNaija Season 10 reality show. The intense yet fun task, sponsored by Terra Seasoning Cube, reached its peak as the brand utilized the spotlight to showcase its many offerings
- [Baobab+ Rebrands To Izili, Strengthens Last-mile Distribution of Energy, Digital Solutions](https://brandcom.ng/2025/08/28/baobab-rebrands-to-izili-strengthens-last-mile-distribution-of-energy-digital-solutions/) - Baobab+ has unveiled a new brand identity, Izili, reaffirming its role as a last mile distributor dedicated to extending affordable solar power and digital connectivity to underserved communities across Africa. According to the Chief Executive Officer, Izili Group, Kolawole Osinowo, the change in identity follows BioLite’s acquisition of a majority stake in April 2025 and
- [Palmpay Identifies Solutions To Combating Digital Payment Fraud](https://brandcom.ng/2025/08/25/palmpay-identifies-solutions-to-combating-digital-payment-fraud/) - PalmPay, a leading neobank, has outlined key solutions to curb digital payment fraud in Nigeria. This was disclosed by the Managing Director, PalmPay, Chika Nwosu, in a press statement issued recently. Nwosu stated that with the deployment of PalmPay’s model, it has proven that financial institutions can mitigate fraud through investment in real-time security tools
- [Adefisayo Akinsanya Joins FBNQuest Merchant Bank As Head, Marketing & Corporate Communications  ](https://brandcom.ng/2025/09/02/adefisayo-akinsanya-joins-fbnquest-merchant-bank-as-head-marketing-corporate-communications/) - Adefisayo Akinsanya, a brand transformation leader has joined FBNQuest, one of Nigeria’s most respected merchant banking institutions as Head of Marketing and Corporate Communications. In her new role, she will handle the strategic positioning of the merchant bank, ensuring the brand reflects excellence, trust, and innovation, while driving measurable business impact and meaningful connections with
- [TECNO to Showcase TECNO Slim Smartphones and AI Laptops at IFA ShowStoppers 2025](https://brandcom.ng/2025/08/25/tecno-to-showcase-tecno-slim-smartphones-and-ai-laptops-at-ifa-showstoppers-2025/) - TECNO, an AI-driven innovative technology brand, recently announced its participation in IFA 2025’s ShowStoppers, bringing a duo of engineering marvels that redefine portability and performance. At the heart of the showcase is the TECNO Slim, the world’s slimmest 3D-curved smartphone offered in two ultra-thin profile options, alongside its exceptionally lightweight yet powerful AI laptop, TECNO
- [12th Lagos PR Stakeholders’ Conference Explores Policy Communication For Youth Empowerment and National Development](https://brandcom.ng/2025/09/01/12th-lagos-pr-stakeholders-conference-explores-policy-communication-for-youth-empowerment-and-national-development/) - …Gov Sanwo Olu Commends Organisers For Sustaining The Platform The Nigerian Institute of Public Relations (NIPR), Lagos Chapter, in strategic collaboration with the Addefort Limited successfully hosted the 12th Lagos PR Stakeholders’ Conference, focusing on the compelling theme: "Policy Communication: Youth, Education and National Development." The high-impact event brought together communication professionals, policymakers, youth leaders,
- [Chain Reactions Africa Names Franklin Ozekhome As Executive Vice President, Strategy & Innovation, Launches Africa’s First Intelligent Robot to Service Clients](https://brandcom.ng/2025/09/01/chain-reactions-africa-names-franklin-ozekhome-as-executive-vice-president-strategy-innovation-launches-africas-first-intelligent-robot-to-service-clients/) - As part of its digital transformation programme, Chain Reactions Africa today announced the appointment of Franklin Ozekhome as Executive Vice President, Strategy and Innovation, strengthening its leadership bench to drive the next phase of growth and marking a pivotal step in its ambition to redefine how brands across Africa engage people by tapping into trends
- [AOT Lagos 7.0 Set To Transform Lagos’ Innovation Landscape](https://brandcom.ng/2025/09/01/aot-lagos-7-0-set-to-transform-lagos-innovation-landscape/) - The countdown is on for the highly anticipated 7th edition of the Art of Technology Lagos (AOT), an annual hallmark celebrating innovation and technological advancement. Scheduled for Thursday, December 4th, 2025, this premier event is organized by the Eko Innovation Centre in collaboration with the Lagos State Ministry of Innovation, Science & Technology. This year’s
- [Carex War Against Germs TVC Raises Bar For Creative Hygiene Campaigns](https://brandcom.ng/2025/08/30/carex-war-against-germs-tvc-raises-bar-for-creative-hygiene-campaigns/) - … Blends AI, Action In Powerful Product Relaunch Hollywood worthy 1-minute blockbuster! Ever come across any of Hollywood’s highest-grossing sci-fi/action blockbusters or planetary invasion thrillers where earth teeters on the edge of annihilation, and we’re thrust into high-stakes situation rooms as generals bark orders, and elite troops launch air, land, and sea offensives to repel
- [Entertainment Week Africa To Convene Stakeholders For Investment, Collaboration & Growth](https://brandcom.ng/2025/08/30/entertainment-week-africa-to-convene-stakeholders-for-investment-collaboration-growth/) - This November, Lagos will host the inaugural edition of Entertainment Week Africa (EWA), a Pan-African gathering designed to convene leaders, innovators, and investors across the continent’s creative economy. Taking place from 18 to 23 November 2025, EWA represents the evolution of Entertainment Week Lagos into a continental hub for music, film, fashion, sports, and creative
- [Rahmotallahi Folashade Adeniyi Assumes New Role At Tolaram As Regional Brand Manager, Indomie](https://brandcom.ng/2025/08/29/rahmotallahi-folashade-adeniyi-assumes-new-role-at-tolaram-as-regional-brand-manager-indomie/) - Marketing professional, Rahmotallahi Folashade Adeniyi, has been elevated to the position of Regional Brand Manager, Indomie, at Tolaram. In her new role, Rahmotallahi will be leading marketing activities for Indomie across the East and South-South regions, driving brand growth, market penetration, and stronger consumer engagement. According to Tolaram, her elevation follows over two impactful years
- [NIPR  Induction Ceremony Holds September 12](https://brandcom.ng/2025/08/29/nipr-induction-ceremony-holds-september-12/) - The Nigerian Institute of Public Relations (NIPR) has announced that its next induction into the Institute has been scheduled for September 12, 2025, and the induction mode will be hybrid. The institute has called on interested public relations practitioners who wish to be part of the induction programme to visit its website to begin their
- [Team X7 Skincare Shines At BBNaija 12th Brand Challenge](https://brandcom.ng/2025/08/29/team-x7-skincare-shines-at-bbnaija-12th-brand-challenge/) - “Our skin is our body's first line of defence, but it's also the canvas that reflects our health, confidence and individuality.” The above quote was a line opener for the 12th brand task in the ongoing BBNaija 10/10 reality show sponsored by X7 Skin Care brand. The skincare brand took the housemates through a fun
- [Why Most Nigerian Brand Campaigns Fail: A Creative Strategy Autopsy](https://brandcom.ng/2025/08/29/why-most-nigerian-brand-campaigns-fail-a-creative-strategy-autopsy/) - Too many Nigerian brand campaigns look great in presentations but collapse once they meet the real world. Millions are spent, hashtags trend for a day, and then the conversation dies. The truth is that most campaigns are not failing because of poor execution. They are failing because of weak creative strategy. Here is our autopsy
- [Access Holdings Appoints Innocent Ike As New GMD/CEO](https://brandcom.ng/2025/08/28/access-holdings-appoints-innocent-ike-as-new-gmd-ceo/) - Access Holdings Plc has appointed Mr. Innocent Ike as its substantive Group Managing Director/Chief Executive Officer (GMD/CEO), effective August 29, 2025. Ike’s appointment signals a new phase under the chairmanship of Aigboje Aig-Imoukhuede, who returned to lead the group after the passing of former Group CEO Herbert Wigwe in 2024. Earlier this year, Seyi Kumapayi,
- [Why Reality TV Is Every Brand’s Playground](https://brandcom.ng/2025/08/28/why-reality-tv-is-every-brands-playground/) - Once upon a time, reality TV was dismissed as “guilty pleasure” content - loud, dramatic, and not-so-serious. It was the kind of thing people watched with the volume turned down, half embarrassed to admit they enjoyed it. Marketers kept their distance, preferring polished, scripted formats that felt safer and more “brand-appropriate.” Fast-forward to today, and
- [Registration Opens For 2025 Nigeria Digital PR Summit](https://brandcom.ng/2025/08/28/registration-opens-for-2025-nigeria-digital-pr-summit/) - The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, in partnership with Upticomm Marketing Company, has opened registration for the 10th Anniversary of the Nigeria Digital PR Summit, themed “Digital PR in Action: Owning Your Narratives, Telling Your Story.” According to the organisers, this milestone edition marks the evolution of the Lagos Digital PR
- [MunchiT Task: Team Sweet Surprise Wins BBNiaja 11th Brand Challenge](https://brandcom.ng/2025/08/27/munchit-task-team-sweet-surprise-wins-bbniaja-11th-brand-challenge/) - It was fun, high energy, and excitement as MunchiT took over the spotlight on day 31 of the ongoing Big Brother Naija (BBNaija) season 10 in its brand task. The MunchiT sponsored challenge is the 11th brand task of the season. The Nigerian corn snack brand painted a vivid image of the memorable laughter, high
- [Golden Penny Pasta Campus Tour Moves To Ekiti, Holds 28-29 August](https://brandcom.ng/2025/08/27/golden-penny-pasta-campus-tour-moves-to-ekiti-holds-28-29-august/) - Golden Penny Pasta, one of the high-quality brands from Golden Penny Foods, is set to excite the students and the community of Ekiti State University with its highly anticipated campus-wide activation tagged ‘Golden Penny Pasta Campus Tour’. The event is scheduled to take place from 28-29 August 2025 at the School Open Ground (Behind the
- [CREDICORP Launches YouthCred Scheme In Lagos, Sensitized Corps Members](https://brandcom.ng/2025/08/26/credicorp-launches-youthcred-scheme-in-lagos-sensitized-corps-members/) - In line with the President Bola Ahmed Tinubu's Renewed Hope agenda and in furtherance of its ongoing effort at making government backed credit available to millions of Nigerians, particularly youths, the Nigerian Consumer Credit Corporation (CREDICORP) has launchedYouthCred in Lagos. The launch, held at the Ipaja orientation camp of the State National Youth Service Corps
- [Wema Bank Rakes In N157bn From Rights Issue, Surpasses Recapitalisation Target](https://brandcom.ng/2025/08/26/wema-bank-rakes-in-n157bn-from-rights-issue-surpasses-recapitalisation-target/) - Wema Bank Plc has raked in N157bn from the successful conclusion of the first phase of its capital-raising exercise, surpassing its recapitalisation target. The bank which had set out to shore up its regulatory capital in line with the Central Bank of Nigeria’s recapitalisation directive, said the investor response reflects confidence in its strategy, leadership,
- [Power Oil Launches “Certified Healthy, Certified Fit” Movement, Repositions Cooking Oil Through Lifestyle Lens](https://brandcom.ng/2025/08/26/power-oil-launches-certified-healthy-certified-fit-movement-reframes-oil-through-lifestyle-lens/) - With Big Brother Naija Season 10, Power Oil, Nigeria’s most trusted cooking oil brand, has unveiled its newest brand direction: a disruptive wellness movement built on two simple but powerful stamps of approval rooted in your healthy choice for you and your family: Certified Healthy and Certified Fit. The initiative reframes cooking oil from a
- [Meta Launches Digital Realty’s Third Lagos Data Centre, Strengthens Africa’s Digital Infrastructure](https://brandcom.ng/2025/08/25/meta-launches-digital-realtys-third-lagos-data-centre-strengthens-africas-digital-infrastructure/) - Meta has launched Digital Realty’s third Lagos data center (LKK2), a new data centres and subsea cables to strengthen its push into Africa’s digital infrastructure and expand internet access and support the continent’s fast-growing online population. The LKK2, located in Lekki, adds nearly 2MW of installed IT capacity across 13,000 square feet of space and
- [2025 World Jollof Day: Maggi Excites Consumers In Lagos With Jollof Party Bus Tour](https://brandcom.ng/2025/08/25/2025-world-jollof-day-maggi-excites-consumers-in-lagos-with-jollof-party-bus-tour/) - Maggi, one of Nigeria’s foremost seasoning brands and a flagship from the stables of Nestlé Nigeria commemorated this year’s World Jollof Day in Lagos with a Jollof Party Bus Tour that commenced from the Yaba College of Technology (YabaTech). The brand from one of Nigeria’s leading FMCG companies thrilled hundreds of consumers in a fun
- [Oluwatobi Olanisimi Joins Diageo As Shopper Marketing Manager, Reserve Scotch (South, West & Central Africa)](https://brandcom.ng/2025/08/25/oluwatobi-olanisimi-joins-diageo-as-shopper-marketing-manager-reserve-scotch-south-west-central-africa/) - Award winning marketing professional, Oluwatobi Olanisimi has been appointed Shopper Marketing Manager, Reserve Scotch (South, West & Central Africa) at Diageo. Olanisimi is also on the prestigious list of Brandcom Awards’ 2023 Top 35 Under 35 professionals. In his new role, he will drive strategic planning and deliver premium brand activations for Singleton and Johnnie
- [LASAA Reaffirms Commitment To Fairness, Industry Growth](https://brandcom.ng/2025/08/22/lasaa-reaffirms-commitment-to-fairness-industry-growth/) - Lagos State Signage and Advertisement Agency (LASAA) has reaffirm its commitment to regulatory fairness, industry professionalism and the sustainable growth of outdoor advertising in Lagos. This is in response to the recent apprehensions suggesting a resurgence of heavy-handed regulation and arbitrary enforcement in the State’s outdoor advertising sector. Refuting claims that LASAA intends to “wield
- [MEXC DEX+ and the Rise of AI Trading: How Centralized and On-Chain Worlds Are Merging](https://brandcom.ng/2025/08/12/mexc-dex-and-the-rise-of-ai-trading-how-centralized-and-on-chain-worlds-are-merging/) - In the fast moving world of cryptocurrency, traders have always been quick to embrace innovation. Now a new wave of change is sweeping through the markets, driven by Gen Z and powered by a fusion of artificial intelligence, on-chain access, and hybrid trading platforms such as MEXC DEX+. From AI-driven strategies to the seamless merging
- [Golden Penny Semovita Promotes Nigeria’s Culinary Heritage In 9th BBNaija Brand Task](https://brandcom.ng/2025/08/21/golden-penny-semovita-promotes-nigerias-culinary-heritage-in-9th-bbnaija-brand-task/) - “My Soup’s First Choice,” as the Golden Penny Semovita brand is now known in some quarters, was at the centre of attention yesterday, as Biggie’s mansion played host to the ninth task of the 10/10 Big Brother Naija Reality TV show. With an unparalleled 60+ years heritage and a storied past that not only mirrors
- [Google, Microsoft, TikTok Takedown Millions Of Accounts In Nigeria](https://brandcom.ng/2025/08/21/google-microsoft-tiktok-takedown-millions-of-accounts-in-nigeria/) - Big tech companies, including Google, Microsoft, and TikTok have deactivated more than 13.5 million social media accounts of Facebook, Instagram, and X, (formerly known as Twitter) for alleged offensive contents in 2024, as part of compliance with Nigeria’s Code of Practice for online safety. The National Information Technology Development Agency (NITDA) revealed this recently, following
- [Tayo Olatunji Assumes New Role As Business Executive Officer At Nestlé Waters & Premium Beverages](https://brandcom.ng/2025/08/21/tayo-olatunji-assumes-new-role-as-business-executive-officer-at-nestle-waters-premium-beverages/) - Strategic growth driver, Tayo Olatunji has been elevated to the position of Business Executive Officer at Nestlé Waters & Premium Beverages, a standalone global business within the Nestlé Group. Prior to his new role, Olatunji was Country Business Manager of Nestle Waters where he was responsible for leading and managing the overall business operations and
- [Cadbury Nigeria Marks 60th Anniversary](https://brandcom.ng/2025/08/21/cadbury-nigeria-marks-60th-anniversary/) - Cadbury Nigeria Plc, a subsidiary of Mondelēz International, one of the world’s largest snacking companies, marked 60 years of operation in the country on 9 January 2025. This announcement was contained in a statement issued by the Company. According to the statement, Cadbury Nigeria evolved from repackaging imported bulk products into a full manufacturing operation,
- [Champion Breweries Set To Acquire Flagship Brand From Sun Mark](https://brandcom.ng/2025/08/20/champion-breweries-set-to-acquire-bullet-from-sun-mark/) - Champion Breweries Plc, a subsidiary of enJOYcorp, in line with its strategy to expand into food and beverage categories, has entered into an agreement to acquire the brand assets and intellectual property rights of the Bullet range of alcoholic and energy beverages from Sun Mark International Limited. The company revealed this in a filing on
- [Winners Emerge In  PalmPay & Glo Campaign](https://brandcom.ng/2025/08/06/winners-emerge-in-palmpay-glo-campaign/) - PalmPay, a leading digital banking platform, in partnership with Nigeria’s telecom giant, Glo, is celebrating winners in the ongoing PalmPay & Glo Recharge. The exciting campaign, which kicked off on June 19, 2025, will run until August 23, 2025, rewarding loyal customers with fantastic prizes and exclusive bonuses. Since the promo commenced, users have won
- [PalmPay, AXA Mansard Health Partner To Make Digital Insurance Accessible, Affordable](https://brandcom.ng/2025/08/07/palmpay-axa-mansard-health-partner-to-make-digital-insurance-accessible-affordable/) - PalmPay, a leading fintech platform and full-stack digital neobank for emerging markets, has partnered with Nigeria’s biggest Health Insurance Company, AXA Mansard Healtha member of the globally trusted AXA Group, to provide millions of Nigerians with affordable, accessible digital health insurance. This strategic partnership enables PalmPay users to seamlessly access a range of health insurance
- [Faith, Dede Emerge Supa Komando Winners In BBNaija 8th Brand Task](https://brandcom.ng/2025/08/20/faith-dede-emerge-supa-komando-winners-in-bbnaija-8th-brand-task/) - For years, the Supa Komando Brand has brought to the Big Brother Naija (BBNaija) show the zest, the thrill, and the energy that gives the show the much-needed Adrenaline push it requires. And this season’s edition is no different, as the energy drink brand brought 10 times the energy, 10 times the fire, and 10
- [MTN Nigeria CEO Karl Toriola Gets Expanded Role As VP Of Francophone Africa](https://brandcom.ng/2025/08/19/mtn-nigeria-ceo-karl-toriola-gets-expanded-role-as-vp-of-francophone-africa/) - MTN Group has announced a restructuring of its executive leadership team, aimed at strengthening the execution of its Ambition2025 strategy and positioning the company for long-term growth across its key markets. Central to this development is the expanded role of Dr. Karl Toriola, CEO of MTN Nigeria, who will also serve as Vice President for
- [Nigeria’s Top Marketing Leaders To Converge At 2025 ADVAN CMO Forum](https://brandcom.ng/2025/08/19/nigerias-top-marketing-leaders-to-converge-at-2025-advan-cmo-forum/) - The Advertisers Association of Nigeria (ADVAN) is set to host the 2025 edition of its highly anticipated CMO Forum, an exclusive gathering of the nation’s foremost marketing leaders. This year’s forum, themed “Growth, Governance and G-AI: The New Trinity for the Nigerian CMO”, will take place on August 28, 2025, at the Radisson Blu, 1A
- [CWAY Unveils Exciting Rebrand: Boxi Glucose Drink With Added Vitamins B3, B6 & B12](https://brandcom.ng/2025/08/19/cway-unveils-exciting-rebrand-boxi-glucose-drink-with-added-vitamins-b3-b6-b12/) - CWAY Food & Beverages has unveiled the new and improved BOXI Glucose Drink, delivering instant energy with an extra punch of Vitamins. The rebranded product now comes fortified with Vitamins B3, B6, and B12, making it Nigeria’s only glucose drink enhanced with these essential Vitamins. The product is specially crafted for fitfam enthusiasts, athletes, busy
- [Telecoms Industry Spends N480bn Yearly On Diesel To Keep Nigeria Connected](https://brandcom.ng/2025/08/18/telecoms-industry-spends-n480bn-yearly-on-diesel-to-keep-nigeria-connected/) - The Executive Vice-Chairman of the Nigerian Communications Commission (NCC), Dr. Aminu Maida, has said that the telecommunications sector spends an average sum of N480 billion every year on diesel just to keep the country connected. He said this during an interactive session with journalists in Lagos recently. Dr Maid also revealed that the sector consumes
- [BBN 10/10: Team Forex Emerges Winner In 7th Brand Task Of The Season](https://brandcom.ng/2025/08/18/bbn-10-10-team-forex-emerges-winner-in-7th-brand-task-of-the-season/) - The seventh brand task of the 10/10 Big Brother Naija season which held over the weekend had HFM, a multi-asset regulated global broker have a go at it with hisemeates in a task that tested their knowledge of trading. Through the task, the foreign exchange trading brand used its spotlight to reveal different strategic moves
- [Investing In Africa’s Creative Infrastructure](https://brandcom.ng/2025/08/17/investing-in-africas-creative-infrastructure/) - Africa is in the middle of a creative renaissance. Our music is filling stadiums across the globe. Our films are getting nominated for major international awards. Our fashion, dance, art, and storytelling are shaping global trends. But beneath the buzz lies a sobering truth: Africa’s creative growth is happening despite its infrastructure, not because of it.
- [Indomie Noodles Fétes Housemates In 6th BBNaija Brand Task](https://brandcom.ng/2025/08/15/indomie-noodles-fetes-housemates-in-6th-bbnaija-brand-task/) - Indomie Noodles evoked fun, unity and unforgettable moments amongst the BBNaija season 10 housemates in its “Love and Flavour” task. This is the sixth brand task of the 10/10 season of the reality TV show. The Brand from the stables of Tolaram used the task to endear the hearts of Nigerians, especially the three major
- [Lagos NIPR Elects New Executives At Annual PR Fest 2025](https://brandcom.ng/2025/08/15/lagos-nipr-elects-new-executives-at-annual-pr-fest-2025/) - The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has successfully concluded its flagship annual event, the Lagos PR Fest, with the theme “Urban Farming for Food Security: The Role of Communication”, culminating in its Annual General Meeting (AGM) and elections. The event, which took place at the Nigerian Institute of International
- [BBNaija 10/10: Team Softlife Emerges Victorious In Arla's “Your Food Deserves Lurpak” Task](https://brandcom.ng/2025/08/15/bbnaija-10-10-team-softlife-emerges-victorious-in-arlas-your-food-deserves-lurpak-task/) - BBNaija10/10 mansion was buzzing with excitement on the 18th day of the reality TV show as Lurpak, from the stables of Arla, took the housemates and viewers through an entertaining and creative culinary showdown in its “Your Food Deserves Lurpak” task. As the fifth brand task of the season, Lurpak creatively showcased that it is
- [Chocolate City Group Appoints Ifeyinwa Anyadiegwu As Vice President/Head Of Businesses & Legal Affairs](https://brandcom.ng/2025/08/15/chocolate-city-group-appoints-ifeyinwa-anyadiegwu-as-vice-president-head-of-businesses-legal-affairs/) - Chocolate City Group is proud to announce the promotion of Ifeyinwa Anyadiegwu to the role of Vice President/Head of Businesses and Legal Affairs, effective immediately. A seasoned music executive with over eight years of experience in the Nigerian music industry, Ifeyinwa has been a driving force behind the label’s legal and business strategy. In her
- [Noor Takaful Insurance Limited Shines At The CIIN 2025/2026 Nite Of Talents](https://brandcom.ng/2025/08/14/noor-takaful-insurance-limited-shines-at-the-ciin-2025-2026-nite-of-talents/) - In a defining moment for both talent and brand excellence, Sanusi Muheez, a rising star from Noor Takaful Insurance Ltd, has emerged as the 2025/2026 CIIN Ambassador, clinching the title after a fiercely contested national insurance quiz competition hosted during the Chartered Insurance Institute of Nigeria’s (CIIN) Nite of Talents. The competition which featured 22
- [FirstBank Unveils 2025 Agric and Export Conference](https://brandcom.ng/2025/08/14/firstbank-unveils-2025-agric-and-export-conference/) - FirstBank has announced the 2025 edition of its FirstBank Agric and Export Conference which is targeted at boosting the contributions of agriculture and non-oil exports to Nigeria’s economic development. According to a statement by the financial institution, the conference, themed ‘The Fundamentals of Building a Non-Oil Export-Driven Economy’, will build on the momentum of previous
- [Udeme Ufot Urges Smart, Inclusive Financing to Unlock Nigeria’s Creative Economy](https://brandcom.ng/2025/08/14/udeme-ufot-urges-smart-inclusive-financing-to-unlock-nigerias-creative-economy/) - Udeme Ufot, Group Managing Director of SO&U, has called for intentional, well-structured, and responsive financing as the critical catalyst for unlocking Nigeria’s creative economy. Speaking as Chairman at the opening of the QEDNG Powerhouse Summit themed “Financing as Catalyst for a Thriving Creative Economy”, Ufot urged stakeholders to move beyond rhetoric to concrete action. Organised
- [Access Bank Strengthens Africa–Caribbean Trade Relations](https://brandcom.ng/2025/08/14/access-bank-strengthens-africa-caribbean-trade-relations/) - Access Bank Plc is forging deeper Africa–Caribbean trade relations and partnerships through its active participation in the AfriCaribbean Trade and Investment Forum (ACTIF) 2025, held recently in Grenada. The Bank’s CEO for Caribbean Expansion, Sunmbo Olatunji recently delivered a keynote address titled “AfriCaribbean Trade and Investment: From Vision to Reality.” She stressed the Bank’s role as
- [Nigerian Bottling Company Celebrates World Youth Day 2025, Spotlights Young Changemakers Driving Nigeria’s Future](https://brandcom.ng/2025/08/04/nigerian-bottling-company-celebrates-world-youth-day-2025-spotlights-young-changemakers-driving-nigerias-future/) - Nigerian Bottling Company (NBC), the official bottling partner of The Coca-Cola Company in Nigeria, is marking World Youth Day 2025 by celebrating the resilience, innovation, and impact of young Nigerians who are transforming their communities and driving inclusive growth. At the core of this celebration is NBC’s flagship #YouthEmpowered initiative—designed to equip young people with
- [AACE Foods Managing Director, Gloria Nwabuike Calls For Bold Collaboration To Build Resilient Food Systems At Business Of Food Summit 3.0](https://brandcom.ng/2025/07/27/aace-foods-managing-director-gloria-nwabuike-calls-for-bold-collaboration-to-build-resilient-food-systems-at-business-of-food-summit-3-0/) - Gloria Nwabuike, Managing Director of AACE Foods and Chairperson of the Business of Food Summit 3.0, has called on stakeholders across Nigeria’s food value chain to engage deeply, collaborate widely, and act boldly in building resilient food businesses capable of navigating the nation’s increasingly complex operating environment. Delivering her opening address at the summit themed
- [Google Launches New Gemini App Feature, Targets 39 Million Nigerian Children](https://brandcom.ng/2025/08/13/google-launches-new-gemini-app-feature-targets-39-million-nigerian-children/) - Google’s new feature, Storybook, within the Gemini app, which generates short narratives from user prompts and images, is targeting approximately 39 million children aged six and under. This new app turns simple prompts and personal images into unique, narrated stories. According to Google, the launch provides a powerful new creative tool in Nigeria, a country
- [Team Vibrant Emerges Winner Of The Fourth Brand Task In BBNaija 10/10 Season](https://brandcom.ng/2025/08/13/team-vibrant-emerges-winner-of-the-fourth-brand-task-in-bbnaija-10-10-season/) - The fourth brand task of the ongoing BBNaija 10 reality TV show was one of the most intense yet exciting challenges of the season so far. Sponsored by Guinness, the gold sponsor of the show, the brand evoked a feeling of connection, togetherness, an exciting wave of competition and entertainment to both housemates and viewers
- [NCC Restricts Officials Of Telecom Regulators From Joining Operators Until After Five Years ](https://brandcom.ng/2025/08/12/ncc-restricts-officials-of-telecom-regulators-from-joining-operators-until-after-five-years/) - The Nigerian Communications Commission (NCC) has banned its top officials from taking up roles in telecom companies they regulate for five years after leaving office, through the introduction of strict corporate governance rules. According to the new Corporate Governance Guidelines for the Communications Industry, the Chairman, Executive Vice-Chairman, and Board Commissioners, both executive and non-executive,
- [LAIF 2025 To Reward Creativity Beyond Segments Of Advertising](https://brandcom.ng/2025/08/11/laif-2025-to-reward-creativity-beyond-segments-of-advertising/) - The Association of Advertising Agencies of Nigeria (AAAN), the umbrella body for advertising professionals in Nigeria, is set to reward creativity beyond advertising in the 20th edition of the Lagos Advertising and Ideas Festival (LAIF). Head of Jury Committee, Lagos Advertising and Ideas Festival (LAIF) Management Board, Ralph Idu, disclosed this recently at a press
- [FirstBank Reaffirms Commitment To Champion Cross-border Fintech Innovations](https://brandcom.ng/2025/08/11/firstbank-reaffirms-commitment-to-champion-cross-border-fintech-innovations/) - FirstBank has reaffirmed its commitment to fostering cross-border collaboration, financial inclusion, and forward-thinking innovations in the global fintech landscape through its sponsorship of the recently concluded Canada-Africa Fintech Summit (CAFS 2025). The event took place at the Sheraton Centre in Downtown, Toronto. The summit convened by Dr. Segun Aina, President of the African Fintech Network,
- [BUA Foods Hits ₦10 Trillion Valuation, Becomes Most Valuable Company On NGX](https://brandcom.ng/2025/08/10/bua-foods-hits-₦10-trillion-valuation-becomes-most-valuable-company-on-ngx/) - BUA Foods Plc has become the most valuable company on the Nigerian Exchange (NGX) after its market capitalisation crossed the ₦10 trillion mark, a milestone that first placed the food manufacturer above long-time heavyweight MTN Nigeria. The company’s shares closed at ₦574.90 on Thursday after an intraday surge that lifted its market value to about
- [From Etisalat To 9mobile & Now T2, As Telecom Brand Rebrands](https://brandcom.ng/2025/08/08/from-etisalat-to-9mobile-now-t2-as-telecom-brand-rebrands/) - In a development that is expected to impact the telecom sector, 9mobile has announced a change of its brand identity and business strategy, unveiling itself as T2, a bold, youthful, and innovation-driven digital lifestyle brand with a renewed mission to power Nigeria’s digital economy. The unveiling took place today at the Eko Convention Centre in
- [LAIF Set To Celebrate ‘20 Years Of Crazy’, Festival Holds November 29-30](https://brandcom.ng/2025/08/08/laif-set-to-celebrate-20-years-of-crazy-festival-holds-november-29-30/) - The Association of Advertising Agencies of Nigeria (AAAN), the umbrella body for advertising professionals in Nigeria, has announced that the highly anticipated 2025 edition of the Lagos Advertising and Ideas Festival (LAIF) will be a celebration of '20 years of crazy' at the Marriott Hotels, Ikeja, on the 29th to 30th of November 2025. The association
- [Tiarhan Oghenejode Joins SKOT Communications As Senior Communications Lead](https://brandcom.ng/2025/08/08/tiarhan-oghenejode-joins-skot-communications-as-senior-communications-lead/) - Communications specialist, Tiarhan Oghenejode has been appointed Senior Communications Lead at SKOT Communications, a global strategic communications consultancy with a strong Sub-Saharan Africa focus. Prior to her new appointment, Tiarhan was Lead PR and Communications Consultant at Black House Media. With over 9 years’ experience, Tiarhan is a dedicated communications specialist with proficiency in project
- [MEXC launches stock futures,  leading a 0 Fee, top-tier liquidity, trading revolution](https://brandcom.ng/2025/08/01/mexc-launches-stock-futures-leading-a-0-fee-top-tier-liquidity-trading-revolution/) - Global crypto exchange MEXC has officially launched its new Stock Futures product, featuring 0 trading fees, 0 funding fees, deep global liquidity, and a streamlined user experience. This launch marks a major step forward in bridging the gap between crypto investors and traditional equity markets. The first phase includes nine popular U.S. stock pairs, all tradable using
- [Addme Champions Simplified Cooking For Nigerians In BBNaija Season 10 Task](https://brandcom.ng/2025/08/07/addme-champions-simplified-cooking-for-nigerians-in-bbnaija-season-10-task/) - Addme, an innovative cooking brand and a sponsor of season 10 Big Brother Naija, turned the Biggie mansion into an atmosphere filled with fun, aroma and savoury flavours in its thrilling blend of brainwork and culinary flair task that champions cooking smarter, not harder, to viewers. A brand from the stables of Tolaram Group is designed
- [Airtel Set To Invest $120m On Nigeria's Largest Data Centre](https://brandcom.ng/2025/08/07/airtel-set-to-invest-120m-on-nigerias-largest-data-centre/) - The Managing Director and Chief Executive Officer of Airtel Nigeria, Dinesh Balsingh, has stated that telecommunications giant Airtel is investing $120 million in NXtra Data Centre, which is set to go live in 2026 as the largest data centre in Nigeria. Balsingh disclosed this recently at a roundtable with senior media executives in Ikeja, Lagos.
- [Carex Opens BBNaija 10/10 Floor With 'War Against Germs' Task](https://brandcom.ng/2025/08/06/carex-opens-bbnaija-10-10-floor-with-war-against-germs-task/) - Carex, a personal hygiene brand and a sponsor of the ongoing 10/10 Big Brother Naija reality TV show, has thrilled millions of viewers with an intriguing brand task, ‘War against germs’, opening the brand task floor for other brands to follow. The personal hygiene and body care from the stable of PZ Cussons utilised
- [WhatsApp Unveils New Safety Features, Bans Over 6.8m Scam Accounts](https://brandcom.ng/2025/08/06/whatsapp-unveils-new-safety-features-bans-over-6-8m-scam-accounts/) - Meta-owned messaging platform, WhatsApp has unveiled new safety features to ensure users security across group and individual chats, revealing that it has banned more than 6.8 million scam-linked accounts targeting people globally. The platform said the tools are designed to provide users with more context before they engage, particularly when they are added to unfamiliar groups
- [PalmPay Partners with FG To Drive Data Protection Awareness](https://brandcom.ng/2025/07/30/palmpay-partners-with-fg-to-drive-data-protection-awareness/) - PalmPay has reinforced its commitment to data protection and youth empowerment with a ground-breaking partnership with the Federal Ministry of Youth Development to launch the Youth Data Protection Awareness and Training (YDPAT) Program, which is targeted at equipping over 1,000,000 Nigerian youths digitally over 3 years. The training program, commissioned last week at the Shehu
- [BBNaija 10: Heavyweights Returned, Missing & New Sponsors As Brands Jostle for Consumer Attention](https://brandcom.ng/2025/07/29/bbnaija-10-heavyweights-returned-missing-new-sponsors-as-brands-jostle-for-consumer-attention/) - The highly anticipated tenth season of Big Brother Naija (BBNaija), Africa’s biggest reality television show, commenced with back-to-back live premieres on Saturday and Sunday, July 26 and 27, 2025, ushering in a new era of drama, competition, and brand engagement on an unprecedented scale. Themed around “Duos,” this milestone edition introduces a twist that pairs
- [The Troubling 'Hot Takes' Of Marketing Thought Leaders About AI](https://brandcom.ng/2025/08/05/the-troubling-hot-takes-of-marketing-thought-leaders-about-ai/) - If you've sat in any conversation about business lately, it's difficult to avoid the conversation about AI. So it's natural that there's a mix of optimism, upspoken fear, anxiety, confusion, and resentment for it. These emotions always drive questions and comments about it. However, one troubling 'hot take' I have seen recently is the blanket
- [Building Bridges In A Polarised World: Sustainability As Unlikely Common Ground](https://brandcom.ng/2025/08/05/building-bridges-in-a-polarised-world-sustainability-as-unlikely-common-ground/) - In an age where the world is divided by politics, inequality, ideologies, and a whole lot of issues, it is easy to assume that unity is out of reach. But amid these divisions, sustainability has emerged as one of the few issues capable of transcending borders and beliefs. The shared urgency to combat environmental change,
- [12TH LaPRSC To Spotlight Policy Communication, Youth, Education & National Development](https://brandcom.ng/2025/08/05/12th-laprsc-to-spotlight-policy-communication-youth-education-national-development/) - The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, in collaboration with Addefort Limited, is set to host the 12th edition of the Lagos Public Relations Stakeholders’ Conference, focusing on Policy Communication, Youth, Education and National Development. ‎With the theme "Policy Communication: Youth, Education and National Development," the conference is scheduled to take place
- [Ogilvy Africa Partners Brands On A Mission To Transform Social Impact Initiatives Across Sub-Saharan Africa](https://brandcom.ng/2025/08/04/ogilvy-africa-partners-brands-on-a-mission-to-transform-social-impact-initiatives-across-sub-saharan-africa/) - Ogilvy Africa Network has signed an agreement with Social Impact Consultancy, Brands on a Mission to transform how brands design and deliver social impact initiatives across sub-Saharan Africa. This strategic alliance brings together the Ogilvy Africa Network’s deep consumer insights and brand-building expertise across countries, with Brands on a Mission's specialised knowledge in social impact
- [Airtel, MTN Subscribers Spent N2.5tn On Calls, Data In 2025 First Half](https://brandcom.ng/2025/08/04/airtel-mtn-subscribers-spent-n2-5tn-on-calls-data-in-2025-first-half/) - Reports of Airtel and MTN for the first half of 2025 have shown that their subscribers spent a total of N2.53 Trillion on voice and data services, representing a 50.9 per cent increase from the N1.68 Trillion recorded in the corresponding period of 2024. The analysis of the half-year 2025 results, recently released by both
- [Wema Bank Records N101billion In Profit Before Tax In H1 2025, ALAT Hits 70% Growth In Gross Earnings](https://brandcom.ng/2025/08/01/wema-bank-records-n101billion-in-profit-before-tax-in-h1-2025-alat-hits-70-growth-in-gross-earnings/) - Wema Bank Plc has released its unaudited consolidated financial statements for the half-year (H1) period ended June 30, 2025, to the Nigerian Exchange Limited (NGX). The result was a financial upturn including a Profit Before Tax (PBT) of N101.2 billion, representing a 231per cent increase compared to N30.55 billion recorded in the corresponding period of
- [First HoldCo Plc Posts Strong Earnings Growth, Rakes In N1.7 trillion In H1 2025](https://brandcom.ng/2025/08/01/first-holdco-plc-posts-strong-earnings-growth-rakes-in-n1-7-trillion-in-h1-2025/) - First HoldCo Plc, the parent company of First Bank, has reported an 18% increase in gross earnings to N1.7 trillion in the first half of 2025. The growth in earnings, as revealed in the Group’s unaudited financial results filed with the Nigerian Exchange, highlighted a significant increase in interest income and net interest income, underscoring
- [BUA Foods Hits 101% Profit Growth In 2025 First Half](https://brandcom.ng/2025/07/31/bua-foods-hits-101-profit-growth-in-2025-first-half/) - BUA Foods Plc has announced a 101% growth in Profit Before Tax (PBT) to ₦276.1 billion for the first half of 2025. The company disclosed this in its unaudited financial results filed with the Nigerian Exchange Group (NGX) last Wednesday. At the end of the first half of 2025, the revenue increased by 36% to
- [The Coca-Cola Company Sells Chivita|Hollandia To UAC](https://brandcom.ng/2025/07/30/the-coca-cola-company-sells-chivita-hollandia-to-uac/) - The Coca-Cola Company today sold Chivita|Hollandia (CHI Limited) to UAC of Nigeria PLC (UAC). Chivita|Hollandia (CHI Limited) is a leading food and beverage player in Nigeria, with a portfolio across value-added dairy products, juices, nectars, still drinks, and snacks. The Hollandia brand is a market leader in evaporated milk and drinking yoghurt, while the Chivita
- [Transcorp Power Rakes In N77.6bn Profit In H1 2025](https://brandcom.ng/2025/07/29/transcorp-power-rakes-in-n77-6bn-profit-in-h1-2025/) - Transcorp Power Plc, one of the power subsidiaries of Transnational Corporation Plc (“Transcorp Group), has reported a N77.6 billion profit in its unaudited financial results for the half-year ended 30 June 2025. According to the report, the Company’s revenue grew by 52% year-on-year to N205.8 billion in 2025, against N135.4 billion in H1 2024. The H1
- [Diageo Appoints Juliet Ifeanyi-Itoje As Shopper Marketing Manager](https://brandcom.ng/2025/07/29/diageo-appoints-juliet-ifeanyi-itoje-as-shopper-marketing-manager/) - Marketing and Brand Strategy Expert, Juliet Ifeanyi-Itoje has been appointed as Shopper Marketing Manager – Reserve, South West and Central Africa at Diageo. In her new role, Juliet will be leading shopper-focused initiatives across key regions, creating immersive brand experiences and driving value at the point of purchase. Prior to her appointment, She was Brand
- [Dangote Sugar Reports N216.2b Revenue In Q2, Makes A Whooping N63 Billion From NBC](https://brandcom.ng/2025/07/29/dangote-sugar-reports-n216-2b-revenue-in-q2-makes-a-whooping-n63-billion-from-nbc/) - Dangote Sugar Plc has reported a strong revenue of N216.2 billion in the second quarter of 2025, marking a 25.09% increase from N172.8 billion in the same period last year. The company also revealed that sales to the Nigerian Bottling Company (NBC) accounted for 31.74% of its Q2 2025 revenue. Of the total Q2 revenue,
- [Globacom Begins Network Upgrades Across Markets To Deepen Customers' Experiences](https://brandcom.ng/2025/07/29/globacom-begins-network-upgrades-across-markets-to-deepen-customers-experiences/) - Telecommunication firm, Globacom has commenced a network upgrade nationwide aimed at improving its customers’ experiences. This is part of the conditions spelt out by the Nigerian Communications Commission (NCC) for approving a 50 per cent end user tariff adjustment of telecom services. In a statement, the company stressed the need to enhance its customers’ experiences.
- [CREDICORP Empowers Ikorodu Youths With Tricycles](https://brandcom.ng/2025/07/29/credicorp-empowers-ikorodu-youths-with-tricycles/) - In a bold effort to expand access to income-generating tools and dignified work for Nigerians, the Nigerian Consumer Credit Corporation (CREDICORP), in partnership with Sub-City Global Project, Simba Group and Letshego Microfinance Bank, has distributed 50 units of tricycles to Ikorodu youths, members of the Tricycle Owners & Operators Association of Nigeria (TOOAN) and Tricycle
- [OVL Foundation Set To Empower Young Nigerians With Vocational Digital Skills Through Youth Drive 2025 Project](https://brandcom.ng/2025/07/26/ovl-foundation-set-to-empower-young-nigerians-with-vocational-digital-skills-through-youth-drive-2025-project/) - OVL Foundation, a non-governmental organisation, has reaffirmed its commitment to creating a better Nigeria by empowering its youths in digital and vocational skills through the unveiling of the 9ja Youth Drive 2025 project. The unveiling of the 9ja Youth Drive 2025 project took place at the foundation building in Lekki, Lagos, last Thursday. OVL Foundation
- [Airtel Africa's Pre- Tax Profit Soars 269% To $273 Million In Q1 2025](https://brandcom.ng/2025/07/25/airtel-africas-pre-tax-profit-soars-269-to-273-million-in-q1-2025/) - Airtel Africa has recorded a pre-tax profit of $273 million, representing a 269% year-on-year growth in its financial results for Q1 2025/2026, for the period ended June 30, 2025. According to the financial record, Airtel Africa sustains profitability, and this figure also accounts for 41% of the group’s total pre-tax profit for the full financial
- [Rise & Hustle: The Game That Pays You To Play](https://brandcom.ng/2025/07/25/rise-hustle-the-game-that-pays-you-to-play/) - Rise & Hustle is redefining gaming for the Nigerian youth by turning every minute of play into real-world rewards. Unlike traditional mobile games that consume time and data without giving back, Rise & Hustle allows players to start from the ground up, complete quick, street-style mini-games and daily missions, and earn in-game coins (Bucks) that
- [Google Unveils $37 Million Investment Plan To Boost AI Innovations Across Africa](https://brandcom.ng/2025/07/25/google-unveils-37-million-investment-plan-to-boost-ai-innovations-across-africa/) - Google has announced that it is planning a $37 million investment aimed at accelerating the development and responsible use of artificial intelligence (AI) across Africa. The funding, which includes previously unannounced commitments, will be channeled into AI research, infrastructure, talent development, and real-world applications to tackle some of the continent’s biggest challenges. According to a
- [Cash Swap: Access, First bank, Three Others Picked, As CBN Ignores Lagos, Abuja Operators](https://brandcom.ng/2023/01/25/cash-swap-access-first-bank-three-others-picked-as-cbn-ignores-lagos-abuja-operators/) - The Central Bank of Nigeria (CBN) has chosen 5 money deposit banks to participate in its cash swap initiative which excludes Lagos and Abuja PoS operators. The development comes as the deadline for the expiration of old N200, N500, and N1,000 notes as legal tender approaches. This was made known through a statement released by
- [WPP Media’s Susan Aniche Brings Global Perspective To Effie Canada Judging Panel](https://brandcom.ng/2025/07/18/wpp-medias-susan-aniche-brings-global-perspective-to-effie-canada-judging-panel/) - In a nod to her global expertise in the advertising industry, Susan Aniche, Vice President of Strategy at WPP Media Canada, has been selected for the final-round judging panel of the 2025 Effie Awards, Canada. Susan’s selection is distinguished by a rich, international perspective honed over fourteen years in the industry. Her strategic leadership was
- [Mike Miller Joins Havas Madcom As Executive Creative Director](https://brandcom.ng/2025/07/24/mike-miller-joins-havas-madcom-as-executive-creative-director/) - Mike Miller has joined Havas Madcom, one of the leading agencies in integrated communication located in Morocco as Executive Creative Director. Prior to his new appointment, Miller was Executive Creative Director at X3M Ideas, one of Africa’s foremost award-winning creative powerhouses. Taking to his LinkedIn handle to make the announcement, Miller said “I am delighted
- [Noble-Eagle Industries Rolls Out Women’s Skills Initiative To Strengthen Female Entrepreneurship In Owo, Ondo State](https://brandcom.ng/2025/07/24/noble-eagle-industries-rolls-out-womens-skills-initiative-to-strengthen-female-entrepreneurship-in-owo-ondo-state/) - Noble-Eagle Industries Limited, a FMCG subsidiary of Johnvents Group, has successfully concluded the first pilot of its Women’s Skills Initiative, empowering women in Owo, Ondo State. This initiative, a key component of the group’s CSR initiative, Project Nourish Africa, is designed to equip women with practical skills, enabling them to achieve financial independence, create sustainable
- [Canal+ Gets Approval For $3bn MultiChoice Takeover](https://brandcom.ng/2025/07/23/canal-gets-approval-for-3bn-multichoice-takeover/) - Canal+ has secured approval from South Africa’s competition tribunal for its proposed acquisition of Africa’s leading Pay-TV Group, MultiChoice, in a landmark deal valued at approximately R53 billion (about $3 billion). This development marks a significant milestone in the consolidation of two major players in the global media and entertainment industry. This announcement was jointly made by
- [Accolades, Encomiums As Generations Of Industry Leaders Hail Senator Akin Odunsi At 80](https://brandcom.ng/2025/07/23/accolades-encomiums-as-generations-of-industry-leaders-hail-senator-akin-odunsi-at-80/) - Industry icon and elder statesman, Chief (Senator) Babalola Akinola Kamarudeen Odunsi, clocks 80 today. The milestone has not only drawn admiration from across the marketing communications and political spaces but also evoked tributes from generations of professionals whose careers he shaped, inspired, or mentored. Following an intimate pre-birthday dinner held Monday evening at the Metropolitan
- [Knorr Teams Up With Creators To Inspire New Wave Of Joyful Home Cooking](https://brandcom.ng/2025/07/23/knorr-teams-up-with-creators-to-inspire-new-wave-of-joyful-home-cooking/) - Knorr, Nigeria’s leading seasoning brand, is on a mission to help people find joy and confidence in the kitchen. At the heart of this mission is a simple belief: everyone has cooking potential, and Knorr wants to help bring it to life. From tasty jollof rice to efo riro, Knorr has been a staple in
- [I Am Satisfied With Life, Says Senator Odunsi As He Reflects On Legacy, Industry, Leadership](https://brandcom.ng/2025/07/23/i-am-satisfied-with-my-life-says-senator-odunsi-as-he-reflects-on-legacy-industry-leadership-to-marks-80th-birthday-launch-new-memoir-today/) - …Marks 80th Birthday, To Launch Memoir Today As he marks his 80th birthday today, veteran advertising guru and distinguished former lawmaker, Senator Akin Akinola Odunsi, says he has no regrets about the life he has lived. He said this at an exclusive sideline interview with Brand Communicator at an intimate pre-birthday celebration dinner held Monday
- [Reckitt Nigeria Concludes Access Accelerator Programme, Awards ₦48 Million To Health & Hygiene Startups](https://brandcom.ng/2025/07/23/reckitt-nigeria-concludes-access-accelerator-programme-awards-₦48-million-to-health-hygiene-startups/) - Reckitt, a global leader in health, hygiene, and nutrition, hosted the closing ceremony of the 2024 edition of the Reckitt Access Accelerator Programme in Lagos. The event marked a significant milestone in Reckitt’s mission to tackle critical Water, Sanitation, and Hygiene (WASH) and Sexual and Reproductive Health (S.R.H) challenges in Nigeria through collaboration and innovation.
- [Change Only Possible When Policy Is Rooted In Reality, Shaped By Data & Driven By Empathy, Says UDEME UFOT, Board Chairman PIC](https://brandcom.ng/2025/07/22/change-only-possible-when-policy-is-rooted-in-reality-shaped-by-data-driven-by-empathy-says-udeme-ufot-board-chairman-pic/) - Udeme Ufot, the board Chairman for Policy Innovation Centre (PIC), has said that transformative change is only possible when policy is rooted in reality, shaped by data, and driven by empathy. He said this in his remark at the launch of the Lagos State Women Economic Empowerment Policy Roadmap held today at Muson Centre, Lagos.
- [Adediwura Aderibigbe Joins Transcorp Group As Group Communications Manager](https://brandcom.ng/2025/07/22/adediwura-aderibigbe-joins-transcorp-group-as-group-communications-manager/) - Strategic Corporate Communications professional, Adediwura Aderibigbe has recently joined Transcorp Group, one of Africa’s leading and diversified conglomerates as its Group Communications Manager. He will be responsible for executive profiling, strategic communication development, media relations, internal & external communication, and media content development & deployment of the organization. Prior to his new appointment, Adediwura was
- [Lafarge Africa Hits N84.03 Billion Profit, Records Revenue Of N269 Billion In Q2 2025](https://brandcom.ng/2025/07/22/lafarge-africa-hits-n84-03-billion-profit-records-revenue-of-n269-billion-in-q2-2025/) - Lafarge Africa Plc has reported an increase of N84.03 billion Profit After Tax and a sales revenue of N268.63 billion for the second quarter of the 2025 financial year. This revenue represents an increase of 70% from N157.80 billion that was recorded in the corresponding period in 2024. According to the provisional results released by NGX,
- [X3M Ideas Elevates Adenike Odutola As New Global Expansion Chief](https://brandcom.ng/2025/07/21/x3m-ideas-elevate-adenike-odutola-as-new-global-expansion-chief/) - One of Africa’s leading creative forces on the global stage, X3M Ideas, has announced the elevation of Adenike Odutola to the position of New Global Expansion Chief. Announcing this today, the Chief Executive Officer of X3M Ideas, Steve Babaeko, stated that, Adenike who played a crucial role in setting up the company’s operations in Johannesburg and
- [Like Erisco Foods, Like PWAN Real Estate: Why Do Organisations Keep Choosing Police Over PR?](https://brandcom.ng/2025/07/21/like-erisco-foods-like-pwan-real-estate-why-do-organisations-keep-choosing-police-over-pr/) - PWAN Real Estate Company! PWAN Real Estate Company! PWAN Real Estate Company! If I have to receive a thousand naira for every time I have heard this chant on social media, I could easily retire to a life of comfort at my age. Unless you’ve been offline for a while or somehow impervious to the
- [Funmi Osineye Assumes New Role As Category Manager, Culinary (Maggi) At Nestle Nigeria](https://brandcom.ng/2025/07/21/funmi-osineye-assumes-new-role-as-category-manager-culinary-maggi-at-nestle-nigeria/) - Seasoned marketing professional, Funmi Osineye has been elevated to the position of Category Manager for Culinary (MAGGI) at Nestle Nigeria, one of the largest food and beverage companies in Africa. In her new role, Funmi will be responsible for building on MAGGI’s legacy of nourishing lives through every seasoning cube and driving innovative impact in
- [AAAN Grows Rank, Inducts 8 New Member Agencies At 52nd AGM In Ibadan](https://brandcom.ng/2025/07/19/aaan-grows-rank-inducts-8-new-member-agencies-at-52nd-agm-in-ibadan/) - The Association of Advertising Agencies of Nigeria (AAAN) has inducted eight new member agencies into its fold, strengthening its position as Nigeria’s oldest and foremost body for advertising and marketing communications professionals. The induction ceremony took place today, the third day of the Association’s ongoing 52nd Annual General Meeting and Congress in Ibadan, the Oyo
- [Lagos State University Wins Inaugural Experiential Pitch At BEX Summit 2025](https://brandcom.ng/2025/07/18/lagos-state-university-wins-inaugural-experiential-pitch-at-bex-summit-2025/) - Lagos State University (LASU) has emerged eventual winners of the inaugural experiential pitch at the Brand Experience Summit (BEX)Summit 2025, carting home the grand price of ₦1,000,000 for it's innovative AI campaign for a leading FMCG brand. The event, themed "Personalisation at Scale: From Insights to Impact in a Data-Driven, Immersive World," took place at
- [AAAN 52nd AGM: Industry Leaders Weigh In On Salaries, Agency Remuneration, Call For Better Negotiation, Reforms](https://brandcom.ng/2025/07/19/aaan-52nd-agm-industry-leaders-weigh-in-on-salaries-agency-remuneration-call-for-better-negotiation-reforms/) - The long-running debate on agency remuneration and professional salary structures in the creative advertising industry was at the centre of discourse at the ongoing 52nd Annual General Meeting (AGM) of the Association of Advertising Agencies of Nigeria (AAAN), holding in Ibadan, the Oyo State capital. Though seemingly unplanned, Dr. Tayo Oyedeji, Group CEO of Insight
- [Steve Babaeko Decries 40-Year Industry Stagnation, Calls For Innovation, True African Collaboration](https://brandcom.ng/2025/07/18/steve-babaeko-decries-40-year-industry-stagnation-calls-for-innovation-true-african-collaboration/) - The President of the International Advertising Association (IAA) Nigeria Chapter and CEO/CCO of X3M Ideas Group, Mr. Steve Babaeko has expressed deep concern over the enduring challenges faced by Nigeria’s creative advertising industry, lamenting that the same fundamental issues that existed over four decades ago still persist. Speaking in an exclusive interview with Brand Communicator at the ongoing AAAN
- [Meet the TECNO SPARK 40: A Marvel, an Embodiment of Power, Performance, Technology, and Style](https://brandcom.ng/2025/07/13/meet-the-tecno-spark-40-a-marvel-an-embodiment-of-power-performance-technology-and-style/) - In a world where digital accessibility, information, upload, download, buffering, and streaming have become essentials to daily living, having the right gadget that delivers seamlessly is a Big Deal. The need to stay online for hours, streaming on TikTok without the stress of carrying a power bank around, worrying about the phone lagging while using
- [Godfrey Adejumoh Joins Diageo As Head, Corporate Relations For West & Central Africa](https://brandcom.ng/2025/07/18/godfrey-adejumoh-joins-diageo-as-head-corporate-relations-for-west-central-africa/) - High-flying communications professional, Godfrey Adejumoh, has joined Diageo, multinational beverage giant, as Head, Corporate Relations for West and Central Africa. In his new role at Diageo, Adejoh is expected to lead corporate communications across all Diageo operations in Nigeria, including overseeing the brand reputation, media relations, stakeholder communications, crisis management, and internal engagement initiatives. His
- [AAAN President Lanre Adisa Urges Industry Reinvention, Bold Action At 52nd AGM In Ibadan](https://brandcom.ng/2025/07/18/aaan-president-lanre-adisa-urges-industry-reinvention-bold-action-at-52nd-agm-in-ibadan/) - President of the Association of Advertising Agencies of Nigeria (AAAN), Lanre Adisa, has called on practitioners in Nigeria’s marketing communications industry to embrace bold thinking, radical reinvention, and deeper collaboration as the only viable path to sustainable progress. Adisa made the call today while delivering his welcome address on the second day of the Association’s
- [BBNaija Season 10 Premieres July 26, Guinness Announced Gold Sponsor](https://brandcom.ng/2025/07/18/bbnaija-season-10-premieres-july-26-guinness-announced-gold-sponsor/) - MultiChoice Nigeria has officially announced that the highly anticipated 10th season of Big Brother Naija (BBNaija) will premiere in July, with a double launch scheduled for July 26 and 27, 2025. The organisers of the show also unveiled Guinness Nigeria as a Gold Sponsor for the landmark 10th season. The new season, which promises 10
- [BEX 2025: TVC Boss Urges Brands, Agencies To Leverage AI For Emotional Connection](https://brandcom.ng/2025/07/18/bex-2025-tvc-boss-urges-brands-agencies-to-leverage-ai-for-emotional-connection/) - Victoria Ajayi, Group Managing Director/CEO at TVC Communications, has called on practitioners, brands and agencies to leverage Artificial Intelligence (AI) in creating emotional connections with consumers. The TVC boss made this call at the 2025 Brand Experience Summit organized by the Experiential Marketers Association of Nigeria (EXMAN) at Balmoral, Ikeja, Lagos while speaking to the
- [BEX 2025: EXMAN President Tolulope Medebem Urges Marketers To Embrace Data-Driven Personalization At Scale](https://brandcom.ng/2025/07/18/bex-2025-exman-president-tolulope-medebem-urges-marketers-to-embrace-data-driven-personalization-at-scale/) - President of the Experiential Marketers Association of Nigeria (EXMAN), Mrs. Tolulope Apinke Medebem, has reaffirmed the association’s commitment to leading the future of immersive, data-driven marketing in Nigeria, urging stakeholders to embrace personalization at scale and purposeful engagement with audiences. She made this declaration in her welcome address at the opening of the 2025 edition
- [Roseline Abaraonye Joins Imperio International As Marketing Director](https://brandcom.ng/2025/07/18/roseline-abaraonye-joins-imperio-international-as-marketing-director/) - A seasoned Marketing and Communications Professional, Roseline Abaraonye has joined Imperio International, a global cosmetics and perfume company. Prior to her appointment, She was Chief Commercial Officer (CCO) at N.N.Fems Group, a wholly indigenous company incorporated in 1992 to cater for the beauty needs of men and women in Africa. With over two decades experience,
- [BEX 2025: Data Hoarding Hurts Nigeria’s Marketing Growth While Industry-Wide Collaboration Is Sacrosanct, Prof. Uzo Says](https://brandcom.ng/2025/07/18/bex-2025-data-hoarding-hurts-nigerias-marketing-growth-while-industry-wide-collaboration-is-sacrosanct-prof-uzo-says/) - Professor Uchenna Uzo of Lagos Business School has issued a clarion call for data transparency, urging marketing stakeholders across Nigeria to abandon the culture of hoarding information and embrace a more collaborative, data-driven ecosystem. Speaking in an exclusive interview at the ongoing Brand Experience (BEX) Summit in Lagos, the marketing expert emphasized that Nigeria is
- [BEX 2025: Agencies Must Reevaluate The Value They Bring To The Table, Says Abaraonye](https://brandcom.ng/2025/07/17/bex-2025-agencies-must-reevaluate-the-value-they-bring-to-the-table-says-abaraonye/) - The success of marketing campaigns is no longer hinged solely on creative excellence. It now demands strategic collaboration, data-driven insight, technological fluency, and above all, strong agency-client partnerships. This was the thrust of the exclusive interview granted to Brand Communicator by Roseline Abaraonye, Marketing Director, Imperio Nigeria, on the sidelines of the ongoing Brand Experience
- [ASIS 2025: Experts Urge Corporate Brands To Handle CSR As Long-Term Solutions](https://brandcom.ng/2025/07/17/asis-2025-experts-urge-corporate-brands-to-handle-csr-as-long-term-solutions/) - Experts across different sectors have called on corporate brands not to view Corporate Social Responsibility (CSR) as box-ticking activities, but as a vehicle for sustainable long-term solutions for communities across the country. This call was made during a panel session titled “Centring Local Voices and Community-Led Solutions for Children and Marginalised Groups” at the just
- [Firstbank Partners UNGC To Drive Sustainable Finance For Development](https://brandcom.ng/2025/07/17/firstbank-partners-ungc-to-drive-sustainable-finance-for-development/) - FirstBank has strengthened its partnership with the United Nations Global Compact (UNGC) to reaffirm its commitment to driving sustainable finance and unlocking capital for development. This ongoing partnership was reinforced at the recently concluded Fourth International Conference on Financing for Development (FfD4) hosted by the United Nations Department of Economic and Social Affairs (UN DESA)
- [Godrej AER Power Pocket Freshens Up Nigerian Spaces](https://brandcom.ng/2025/07/17/godrej-aer-power-pocket-freshens-up-nigerian-spaces/) - Godrej Consumer Products, a global leader in personal and home care, has introduced its newest innovation to the Nigerian market — the Godrej AER Power Pocket, a compact, non-electric air freshener designed to deliver 30 days of consistent freshness in small spaces. Smart, stylish, and affordable, the AER Power Pocket is Godrej’s response to the
- [Meta Deletes 10 Million Fake Profiles Over Impersonation, Fake Engagement](https://brandcom.ng/2025/07/17/meta-deletes-10-million-fake-profiles-over-impersonation-fake-engagement/) - Meta, the parent company of Facebook has announced the removal of over 10 million fake profiles and 500,000 spam accounts in the first half of 2025 to promote originality and ensuring that genuine creators receive greater visibility. The company said the action forms part of a broader crackdown on impersonation, copycat content, and fake engagement.
- [Hattrick For Brand Communicator As Joshua Ajayi Makes Nigeria’s Top 50 PR Power List For 2025](https://brandcom.ng/2025/07/16/hattrick-for-brand-communicator-as-joshua-ajayi-makes-nigerias-top-50-pr-power-list-for-2025/) - For the third consecutive time, Joshua Ajayi, Chief Executive of Awesome Communications and Publisher of Nigeria’s leading multi-award-winning brand, marketing and sustainability Publication-Brand Communicator, has made it to the top 50 PR Power List for this year. The Top 50 PR Power List recognition is part of the lineup of events, platforms and programmes to
- [Tiktok Removes 3.6m Harmful Nigerian Videos, Promotes Online Safety](https://brandcom.ng/2025/07/16/tiktok-removes-3-6m-harmful-nigerian-videos-promotes-online-safety/) - TikTok has removed over 3.6 million videos in Nigeria between January and March 2025 for violating its Community Guidelines, this is a 50 percent increase from the previous quarter. This was revealed in the platform’s Q1 2025 Community Guidelines Enforcement Report, which underscores TikTok’s priority of fostering a safe, and respectful digital space for creators
- [EXMAN Unveils Panel Speakers For 2025 Brand Experience Summit](https://brandcom.ng/2025/07/16/exman-unveils-panel-speakers-for-2025-brand-experience-summit/) - The Experiential Marketers Association of Nigeria (EXMAN) has unveiled the panel speakers for the 2025 Brand Experience Summit. The event scheduled to take place on July 17th at the Balmoral Convention Centre, Ikeja, Lagos will focus on "Data-Driven Creativity: The Intersection of AI, Analytics & The Consumer". The panel discussion will explore how Africa’s top
- [Lagos NIPR Marks World PR Day 2025, Calls For Strategic Use Of Public Relations To Build Bridges & End Polarisation](https://brandcom.ng/2025/07/16/lagos-nipr-marks-world-pr-day-2025-calls-for-strategic-use-of-public-relations-to-build-bridges-end-polarisation/) - The Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) joins the global communications community to commemorate World PR Day 2025, themed: "Building Bridges and Navigating Polarisation." This year’s theme calls for deeper reflection on the role of Public Relations in fostering mutual understanding, promoting unity, and resolving conflict in an increasingly fragmented world.
- [First Time Winners JayOnAir, Nons Miraj, Folagade Banks, Tomike, Others Shine At Explosive 5th Trendupp Awards Edition](https://brandcom.ng/2025/07/15/first-time-winners-jayonair-nons-miraj-folagade-banks-tomike-others-shine-at-explosive-5th-trendupp-awards-edition/) - The 5th Edition of Trendupp Awards, Africa’s pioneer awards for Influencers and Content Creators, was a dazzling ceremony that celebrated the creative brilliance shaping Africa’s digital future, on Sunday, July 13th, at the Balmoral Hall, Federal Palace Hotel, Lagos. This year’s edition, themed “Still Explosive,” marked a significant milestone - five years of rewarding audacity,
- [EXMAN Set To Chart New Future For Nigeria’s Experiential Marketing Sector At 2025 Summit, AGM & Awards](https://brandcom.ng/2025/07/15/exman-set-to-chart-new-future-for-nigerias-experiential-marketing-sector-at-2025-summit-agm-awards/) - The Experiential Marketers Association of Nigeria (EXMAN) is set to chart a new course for the future of the country’s experiential marketing sector of the IMC industry in its highly anticipated 2025 Brand Experience (BEX) Summit and Annual General Meeting (AGM) & Awards. The association revealed this in a strategic media engagement held recently ahead
- [PalmPay Expands Access To Digital Insurance](https://brandcom.ng/2025/07/03/palmpay-expands-access-to-digital-insurance/) - PalmPay has announced the launch of strategic partnerships with top-tier insurance providers to offer accessible, affordable and simplified insurance products directly within the PalmPay app. This initiative reflects the brand’s continued commitment to deepening financial inclusion and underscores its mission to improve the wellbeing of everyday Nigerians. With only about 8.9% of Nigerians currently covered
- [GTCO Autism Conference Spotlights Critical Need for Early Intervention, Inclusion](https://brandcom.ng/2025/07/07/gtco-autism-conference-spotlights-critical-need-for-early-intervention-inclusion/) - After fourteen years of championing awareness, advocacy, and programmes aimed at accelerating autism understanding and support, foremost financial giant GTCO is carrying the torch forward to action and advancing autism inclusion at this year’s GTCO Autism Conference. Themed "From Awareness To Action: 15 Years of Advancing Autism Inclusion,"15th Annual Autism Conference is placing a crucial
- [Meta Acquires AI Voice Startup To Boost Audio Content Innovations](https://brandcom.ng/2025/07/14/meta-acquires-ai-voice-startup-to-boost-audio-content-innovations/) - Meta, the parent company of Facebook and Instagram, has officially acquired Play AI, a startup specializing in artificial intelligence-generated, human-like voices to boost audio content innovations. According to the report, the entire Play AI team will be joining Meta, marking a strategic move to strengthen the tech giant’s capabilities in voice-based AI products and services.
- [LOMA Open Entries For 2025 Awards](https://brandcom.ng/2025/07/14/loma-open-entries-for-2025-awards/) - OOH Academy Nigeria has officially opened submissions for entries into the 2025 Location Marketing Awards (LOMA). The awards organisers are inviting agencies, brands, media owners, technology providers, and content creators and creative professionals to enter their most compelling out-of-home (OOH) campaigns and innovations. Entries are being accepted from July 14 to August 4, 2025, and
- [FewGoodMen Births Lasgidi In UK With Ideas Origin Media As Creative Partner](https://brandcom.ng/2025/07/14/fewgoodmen-births-lasgidi-in-united-kingdom-marking-a-bold-leap-for-afro-culture-with-ideas-origin-media-as-creative-partner/) - When FewGoodMen, known for curating rich Afrocentric experiences in the UK, envisioned Lasgidi, a vibrant cultural hub celebrating African traditions, lifestyle, and music, they knew it had to launched with both authenticity and creative power. That is why they brought on Ideas Origin Media as their official Creative Partner, leveraging the Lagos born agency’s culture
- [Analyzing The Gobir-Afromedia Fraud And Its Wider Implications For The IMC Industry](https://brandcom.ng/2025/07/12/analyzing-the-gobir-afromedia-fraud-and-its-wider-implications-for-the-imc-industry/) - It is no longer news that on Wednesday, 9th July precisely, Justice Raliat Adebiyi of the Lagos State High Court, Ikeja, sentenced Alhaji Mohammed Gobir, a former director of Afromedia Plc, to seven years imprisonment for orchestrating what has been described as one of the most elaborate corporate fraud schemes in Nigeria’s outdoor advertising sector.
- [2025 ACAMB Conference: Since Trust Is The New Currency, Invest In Ethical Banking, NESG Chair Counsels Bankers](https://brandcom.ng/2025/07/12/2025-acamb-conference-since-trust-is-the-new-currency-invest-in-ethical-banking-nesg-chair-counsels-bankers/) - The Managing Partner of Verraki Africa and Chairman of the Nigerian Economic Summit Group (NESG), Niyi Yusuf, has urged financial institutions to integrate trust and integrity into their Artificial Intelligence (AI) adoption strategies in the banking industry, thereby retaining customers and public confidence. He made this call at the 2025 Association of Corporate Affairs Managers
- [TECNO Unveils Spark 40 Series: Ultra-Slim, Ultra-Strongbuilt For The Long Run](https://brandcom.ng/2025/07/05/tecno-unveils-spark-40-series-ultra-slim-ultra-strongbuilt-for-the-long-run/) - TECNO, an AI-driven innovative technology brand, today officially launched the new SPARK 40 Series, leading the class with exceptional slimness and performance. This latest line-up includes four devices that take SPARK Series to the next level: SPARK 40 Pro+, SPARK 40 Pro, SPARK 40, SPARK 40C — each designed to serve the evolving demands of users
- [Media Planning In The AI Era: Beyond Automation, Towards Human-AI Synergy](https://brandcom.ng/2025/07/11/media-planning-in-the-ai-era-beyond-automation-towards-human-ai-synergy/) - Not long ago, the idea of Artificial Intelligence playing a leading role in media planning might have raised a few eyebrows – even mine! But today, it's no longer a distant concept; it's a present reality. At mediaReach OMD, we've witnessed first-hand how AI is transforming the core of advertising, enhancing speed, precision, and performance
- [Samsung Unveils Galaxy Z Fold7 | Flip 7 | Flip 7R, Raising The Bar For Smartphones](https://brandcom.ng/2025/07/11/samsung-unveils-galaxy-z-fold7-flip-7-flip-7r-raising-the-bar-for-smartphones/) - Samsung Electronics Co., Ltd. has announced Galaxy Z Fold7, a device that brings together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers the premium performance and experience of an ultra-smartphone, while unlocking new levels of efficiency and productivity with a larger,
- [YouTube Reviews Monetization Policy, Announces Zero Payment On AI-Generated Contents From July 15](https://brandcom.ng/2025/07/11/youtube-reviews-monetization-policy-announces-zero-payment-on-ai-generated-contents-from-july-15/) - YouTube, Google-owned video platform has announced that it is implementing significant changes to its monetization policy under the YouTube Partner Program (YPP) effective July 15, 2025. The platform will now require creators to produce original content featuring real voices to qualify for monetization. This means that videos relying on AI-generated voices/videos, reused content, or low-effort
- [Kanyin Oluwasola-Oseni Joins Noor Takaful Insurance As Head, Brands, Marketing & Communication](https://brandcom.ng/2025/07/10/kanyin-oluwasola-oseni-joins-noor-takaful-insurance-as-head-brands-marketing-communication/) - Media and Communications professional, Kanyin Oluwasola-Oseni has been appointed Head, Brands, Marketing and Communication at Noor Takaful Insurance Ltd. Prior to her appointment, Kanyin was the Business Unit Director of PHD Media. She joined PHD in 2017 as Media Strategist and Planner, and then moved to the position of Assistant Manager, Media Strategy and Planning
- [Global Marketing & Advertising Commission Announces Leadership Team, Nigerian Emerges As Sole African Member](https://brandcom.ng/2025/07/10/global-marketing-advertising-commission-announces-leadership-team-nigerian-emerges-as-sole-african-member/) - The ICC has announced a new leadership team for its Global Marketing and Advertising Commission with Nigeria's Victoria N. Uwadoka, the corporate communications, public affairs and sustainability lead at Nestlé Nigeria emerging as the only African on the list. This commission oversees the globally recognised ICC Advertising and Marketing Communications Code, the cornerstone of industry
- [NFVCB To Publish First-Ever Catalog Of Nigerian Films](https://brandcom.ng/2025/07/10/nfvcb-to-publish-first-ever-catalog-of-nigerian-films/) - The National Film and Video Censors Board (NFVCB) has announced it will release a comprehensive catalogue documenting all films and videos registered in the country since the early days of Nollywood’s video era. This is a major step in the Nigeria’s film industry to preserve its legacy. This announcement was made by NFVCB’s Executive Director and CEO,
- [ACAMB 4th Stakeholders’ Conference Holds Today](https://brandcom.ng/2025/07/10/acamb-4th-stakeholders-conference-holds-today/) - The Association of Corporate & Marketing Communications Professionals in Banks in Nigeria (ACAMB) sets to hold its 4th National Stakeholders’ Conference, themed “AI & the Future if Trust: Reimagining Banking and Financial Services in a Digital-First Era.” The event will take place today, Thursday, July 10, 2025, at the CIBN Bankers House, Victoria Island, Lagos,
- [Experts Dialogue On Reimagining Marketing Education For A Future Driven By Creativity & Technology At AIC 3.0](https://brandcom.ng/2025/07/09/experts-dialogue-on-reimagining-marketing-education-for-a-future-driven-by-creativity-technology-at-aic-3-0/) - Experts from across the marketing communications industry have issued a call to action to reimagine marketing education and practice for the realities of a tech-driven, storytelling-powered future. This call was made yesterday at the third edition of the Advertising Industry Colloquium (AIC 3.0) held at Sheba Centre in Lagos. The event themed "From Dialogue to
- [Glo Introduces Three Innovative Products With Rewards For Consumers](https://brandcom.ng/2025/07/09/glo-introduces-three-innovative-products-with-rewards-for-consumers/) - Telecommunications services provider, Globacom has announced the launch of three innovative digital products- Animation World Promo, Sport Brain, and Treasure Spin- aimed at informing, entertaining, and rewarding its subscribers. The newly introduced offerings promise immersive user experiences packed with fun, engagement, and chances to win instant prizes. Making the announcement last Tuesday in Lagos, the
- [Google Unveils New Feature To Help Gmail Users Declutter Inboxes](https://brandcom.ng/2025/07/09/google-unveils-new-feature-to-help-gmail-users-declutter-inboxes/) - Google has announced the rollout of a new feature called “Manage Subscriptions” designed to help users easily track, review, and unsubscribe from promotional emails and newsletters in one central location. According to the tech giant, the feature is currently rolling out on a web version of Gmail, with Android and iOS users expected to start
- [ARCON Bridges Town-Gown Divide With AIC 3.0 As Covenant University Wins Pitch Competition Yet Again](https://brandcom.ng/2025/07/09/arcon-bridges-town-gown-divide-with-aic-3-0-as-covenant-university-wins-pitch-competition-yet-again/) - The Advertising Regulatory Council of Nigeria (ARCON) once again demonstrated its commitment to promoting collaboration between academia and industry practitioners as it successfully hosted the third edition of the Advertising Industry Colloquium (AIC 3.0) in Lagos. The event, themed "From Dialogue to Data: Merging Storytelling, Human Engagement, and Techs in Marketing Communication," brought together industry
- [NIPR, Nasarawa Govt. Sign MoU  To Establish Public Relations University](https://brandcom.ng/2025/07/09/nipr-nasarawa-govt-sign-mou-to-establish-public-relations-university/) - The Nigerian Institute of Public Relations (NIPR) has signed a Memorandum of Understanding (MoU) with the Nasarawa State Government to establish the University of Public Relations and Leadership (UPRL). The signing MoU ceremony which took place recently in Abuja also witnessed Nasarawa State Governor, Abdullahi Sule formally handing over the conveyance of land approval for the university
- [Odugbemi Calls For Cultural Renaissance In Nigerian Advertising As AI, Technology Disrupts Industry](https://brandcom.ng/2025/07/09/odugbemi-calls-for-cultural-renaissance-in-nigerian-advertising-as-ai-technology-disrupts-industry/) - As artificial intelligence and emerging technologies continue to disrupt the advertising industry globally, forever changing how brands communicate with consumers and challenging traditional creative processes, Nigerian media veteran Olufemi Odugbemi has called for a strategic approach that marries technological advancement with deep cultural authenticity. Speaking at the 3rd Annual Advertising Industry Colloquium (AIC 3.0) organized
- [Makinde, Malagi, Musawa To Grace AAAN AGM, Eromosele Is Keynote Speaker](https://brandcom.ng/2025/07/08/makinde-malagi-musawa-to-grace-aaan-agm-eromosele-is-keynote-speaker/) - Preparations are in top gear for the highly anticipated 52nd Annual General Meeting (AGM) and Congress of the Association of Advertising Agencies of Nigeria (AAAN), scheduled to take place from July 17-19, 2025 at JAGZ Hotel, Ibadan, the capital city of Oyo State. Dignitaries, including the Minister of Information and National Orientation, Mohammed Idris
- [Google Empowers Media Professionals With Tools To Maximise Ad Revenue, Newsroom Efficiency](https://brandcom.ng/2025/07/08/google-empowers-media-professionals-with-tools-to-maximise-ad-revenue-newsroom-efficiency/) - Tech giant Google has reaffirmed its commitment to driving digital innovation in Africa through two events geared toward equipping Nigerian media professionals with advanced digital tools to drive advertising revenue and enhance newsroom efficiency. The first event, Google Ad Manager Academy 3.0, which took place at the Google office in Ikoyi, Lagos, brought together media
- [Historic Alliance: MTN, 9mobile Confirm National Roaming Partnership](https://brandcom.ng/2025/07/08/historic-alliance-mtn-9mobile-confirm-national-roaming-partnership/) - In a partnership that is unique in Nigeria’s telecom history, MTN Nigeria Communications Plc and Emerging Markets Telecommunications Services Limited (9mobile) have officially announced the rollout of their national roaming agreement, approved by the Nigerian Communications Commission (NCC). The national roaming partnership announcement was made recently in a media briefing which took place at L'eola
- [Trendupp Africa, Lagos State Government Trains Over 200 Aspiring Creators, Influencers](https://brandcom.ng/2025/07/07/trendupp-africa-lagos-state-government-trains-over-200-aspiring-creators-influencers/) - As a line-up of events leading up to the 5th edition of Trendupp Awards, Trendupp Africa has trained over 200 aspiring creators and influencers in collaboration with the Office of the SA to the Lagos State Governor on Tourism, Arts and Culture. Attracting over 3,000 registrations from aspiring content creators across the country, over 200
- [CREDICORP Empowers Rivers Women Through Queen Riders Scheme](https://brandcom.ng/2025/06/28/credicorp-empowers-rivers-women-through-queen-riders-scheme/) - The Federal Government, through the Nigerian Consumer Credit Corporation, has empowered about 100 Rivers women with tricycles popularly known as Keke and other items. 40 of the women went home with Keke in the credit-backed scheme. The CREDICORP, with Gamma Mobility, said it was an expansion of the Queen Rider programme, an ambitious nationwide initiative
- [X3M Ideas Forges Alliance With IKIGAI 360, Expanding Footprint Across Africa, Europe](https://brandcom.ng/2025/07/07/54622/) - X3M Ideas, a prominent pan-African marketing communications agency, has announced a strategic partnership with IKIGAI 360, a creative agency with established operations in Mozambique and a burgeoning presence in Portugal. The alliance signals a concerted effort to deepen service capabilities across the African continent and into key European markets, aiming to enhance cultural intelligence, creative
- [Ideas Origin Media Appoints Samuel Olorundare As Creative Director](https://brandcom.ng/2025/07/07/ideas-origin-media-appoints-samuel-olorundare-as-creative-director/) - In a move to continue to reinforce itself as a stronger creative powerhouse, Ideas Origin Media has appointed Samuel Olorundare as its new creative director, a remarkable blend of artistic depth, strategic thinking, innovative writing and a decade-long track record of creative excellence. His creative journey is decorated with numerous accolades that reflect both the
- [Lagos PR Fest 2025 Holds 8-14 August, With Communication, Culture & Creativity In Focus](https://brandcom.ng/2025/07/06/lagos-pr-fest-2025-holds-8-14-august-with-communication-culture-creativity-in-focus/) - The Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) has officially announced that PR Fest 2025, a weeklong celebration of communication, creativity, culture, and community engagement will take place from Friday, August 8 to Thursday, August 14, 2025. The announcement was made at the Chapter’s Monthly Meeting and PR Clinic held recently at
- [Stanbic IBTC Holding Completes N148bn Rights Issue Exercise, Announces 21.9% Oversubscription](https://brandcom.ng/2025/07/06/stanbic-ibtc-holding-completes-n148bn-rights-issue-exercise-announces-21-9-oversubscription/) - Stanbic IBTC Holdings, a member of the Standard Bank Group, has announced the successful completion of its N148.7 billion Rights Issue subscription exercise, with a 21.9% oversubscription to the tune of N181.4 billion. The Acting Chief Executive of Stanbic IBTC Holdings PLC, Dr. Kunle Adedeji, disclosed this after the completion of the verification exercise by
- [Nigeria Hits 7.9bn Transactions On Digital Payment Platforms In 2024](https://brandcom.ng/2025/07/05/nigeria-hits-7-9bn-transactions-on-digital-payment-platforms-in-2024/) - Nigeria has secured its place as Africa’s most advanced digital payment economy, recording 7.9 billion real-time transactions in 2024. This is more than any other country on the continent, driven by the explosive growth of FinTech, mobile banking, and USSD technology. According to EnterpriseNGR’s new report titled ‘The State of Enterprise 2025: Insights into Nigeria’s
- [Dear Comms Professionals, Stop Leaving Your Social Media To Interns](https://brandcom.ng/2025/07/04/dear-comms-professionals-stop-leaving-your-social-media-to-interns/) - Some of us, communications elders – yes o, people with long bios, LinkedIn badges and grey hairs of experience passionately argue that the job of managing a company’s social media should be left to interns and office assistants. That it’s beneath a communications head with “15 years experience” to be the one posting content online.
- [The Repression Of Widowhood: CBA Foundation Shines At The Pitcher Awards 2025 With Two Awards](https://brandcom.ng/2025/07/04/the-repression-of-widowhood-cba-foundation-shines-at-the-pitcher-awards-2025-with-two-awards/) - When we began the Repression of Widowhood campaign, it wasn’t about awards, it was about dignity. About restoring voices that have been silenced, about standing for widows in society, often forgotten, and left behind. In Nigeria, over 15 million women are widows, with a huge proportion classified as underprivileged / disadvantaged widows. Many face abuse,
- [Blanche Aigle Communications Bags 2025 SABRE Award For Purpose-Driven, Culture-Led African Campaign](https://brandcom.ng/2025/07/04/blanche-aigle-communications-bags-2025-sabre-award-for-purpose-driven-culture-led-african-campaign/) - Blanche Aigle Communications has officially been awarded West Africa's Best Public Relations Campaign at the 2025 SABRE Awards Africa, for its landmark work on “Viva Clean Hearts, Clean Clothes”, a campaign that seamlessly blended CSR storytelling with cultural relevance, purpose, and public value. The campaign was also shortlisted as one of the six best campaigns
- [9PSB Relaunches Bank9ja App with New Features for Seamless Transactions](https://brandcom.ng/2025/06/24/9psb-relaunches-bank9ja-app-with-new-features-for-seamless-transactions/) - 9 Payment Service Bank (9PSB), Nigeria’s first payment service bank, has relaunched its mobile banking app, Bank9ja app with the introduction of new and exciting features aimed at enabling seamless, secure, and more convenient transactions for its customers. The newly enhanced Bank9ja app is a seamless and intuitive one-stop lifestyle platform that drives convenience, unlocks
- [ARCON Deepens Industry-Academic Synergy With 3rd Industry Colloquium](https://brandcom.ng/2025/07/03/arcon-deepens-industry-academic-synergy-with-3rd-industry-colloquium/) - The Advertising Regulatory Council of Nigeria (ARCON) is set to host the third edition of its flagship knowledge-exchange forum, the Advertising Industry Colloquium (AIC). Billed for July 8 at the Sheba Centre, Ikeja, Lagos. The event will commence by 8:00 a.m. and is expected to convene a cross-section of thought leaders from the advertising industry,
- [Wema Reiterates Commitment To MSMEs Growth In Nigeria, Supports Pitch Competition Winners At Lagos Leather Fair With Grants](https://brandcom.ng/2025/07/03/wema-bank-reiterates-commitment-to-accelerate-msmes-in-nigeria-empowers-3-with-n3m-grants/) - Wema Bank Plc has reiterated its commitment to accelerate the growth of Nigeria’s Micro, Small and Medium Enterprise (MSMEs) with the disbursement of business grants worth N3 million to three MSMEs who emerged winners in a business pitch competition at the just concluded Lagos Leather Fair 2025. The Fair which was sponsored by Wema Bank,
- [Honeywell, Others Lead Market Rally With Over 200% Gain In H1 2025](https://brandcom.ng/2025/07/03/honeywell-others-lead-market-rally-with-over-200-gain-in-h1-2025/) - Honeywell Flour Mills Plc, Betaglass Plc, and The Initiates Plc (TIP), with a combined market capitalisation of N377 billion, have recorded a 200 per cent surge in investor confidence, delivering returns and leading the stock market in the first half of 2025. According to data from the Nigerian Exchange Limited (NGX), the stocks not only
- [Advan Congratulates Bolajoko Bayo-Ajayi On Election As NIMN President](https://brandcom.ng/2025/07/02/advan-congratulates-bolajoko-bayo-ajayi-on-election-as-nimn-president/) - The Advertisers Association of Nigeria (ADVAN) has extended its heartfelt congratulations to Dr. Bolajoko Bayo-Ajayi, FNIMN, on her recent election as the first female President and Chairman of the Council of the National Institute of Marketing of Nigeria (NIMN). Her appointment is a fitting recognition of her exceptional leadership, longstanding commitment to excellence, and passionate
- [Mastercard Drops Afrobeat Sonic Anthem, Tapping Into Nigeria’s Global Sound](https://brandcom.ng/2025/07/02/mastercard-drops-afrobeat-sonic-anthem-tapping-into-nigerias-global-sound/) - In a country where music moves people and defines moments, Mastercard is making its mark on the Nigerian soundscape with the launch of Wami, its new Afrobeat Sonic Anthem. More than just a catchy tune, the anthem blends Mastercard’s global sonic identity with the pulse and power of Afrobeat—creating a sound that is both globally
- [Global Out Of Home Media Spend Hits $46.2bn In 2024](https://brandcom.ng/2025/07/02/global-out-of-home-media-spend-hits-46-2bn-in-2024/) - According to the latest World Out of Home Organisation Expenditure Survey, Out-of-Home (OOH) media is shining bright globally, with global spend surging to $46.2 billion in 2024, representing global Advertisement Expenditure (ADEX). Breaking the $45 billion barrier and exceeding $1 billion predicted for the year with forecasts pointing to a 2025 boom, reaching $49.8 billion.
- [Our New Baby Came This Year](https://brandcom.ng/2025/06/27/our-new-baby-came-this-year/) - ...Yes, this year we welcome our new baby into the world. 𝗚𝗲𝗻 𝗕𝗲𝘁𝗮 𝗶𝘀 𝗯𝗼𝗿𝗻. Generation Beta refers to individuals born between 𝟮𝟬𝟮𝟱 𝗮𝗻𝗱 𝟮𝟬𝟯𝟴, primarily the children of Younger Millennials and older Gen Zers.While we're still figuring out Gen Z's TikTok attention spans and Gen Alpha's iPad kids, we now have a new baby.There
- [Epica Awards Opens Entries For Early Bird Submissions, As Clair Bridges Leads Jury](https://brandcom.ng/2025/07/02/epica-awards-opens-entries-for-early-bird-submissions-as-clair-bridges-leads-jury/) - The Epica Awards, the only global creative competition judged by journalists has officially opened entries for early bird submissions. This will continue till 31 August. Kicking off the 2025 season, Epica has announced leading creativity consultant, Claire Bridges, founder of Now Go Create, as this year’s Jury President. Bridges is an author, podcaster and a
- [NCC Approves National Roaming Agreement Between MTN Nigeria & 9Mobile](https://brandcom.ng/2025/07/02/ncc-approves-national-roaming-agreement-between-mtn-nigeria-9mobile/) - The Nigerian Communications Commission (NCC) has given consent to a three-year national roaming deal between MTN Nigeria Communications Plc and Emerging Markets Telecommunications Services Limited (9Mobile). This will enable 9Mobile subscribers to access MTN’s network infrastructure nationwide. MTN confirmed this in a statement released to the Nigerian Exchange and the investing public. The telecommunication company
- [First Pan-African Payment Card Launched To Strengthen Continental Trade Integration](https://brandcom.ng/2025/07/02/first-pan-african-payment-card-launched-to-strengthen-continental-trade-integration/) - African countries have launched PAPSSCARD, the continent’s first Pan-African card payment scheme marking a significant step toward financial independence. The initiative was officially unveiled during the 32nd Annual Meetings of the African Export-Import Bank (Afreximbank), held in Abuja, Nigeria. The PAPSSCARD is a joint venture between Afreximbank, the Pan-African Payment and Settlement System (PAPSS), and Mercury
- [CAC Launches AI-powered Portal To Fast-track Company Registration Within 30 Minutes](https://brandcom.ng/2025/07/01/cac-launches-ai-powered-portal-to-fast-track-company-registration-within-30-minute/) - As part of its efforts to positively transform Nigeria’s business environment, the Corporate Affairs Commission (CAC) has unveiled a new Artificial Intelligence (AI)-driven registration portal aimed at simplifying company registration processes and accelerating approvals. This was revealed by the Registrar-General and Chief Executive Officer of the Commission, Hussaini Ishaq Magaji, at the 2025 Stakeholders’ Forum
- [FirstBank Adds New Facial Biometric Feature To App](https://brandcom.ng/2025/07/01/firstbank-adds-new-facial-biometric-feature-to-app/) - FirstBank has launched an advanced facial biometric technology on its mobile banking application- FirstMobile, for seamless user enrollment and device activation. These upgrades all aim to provide customers with seamless, secure, and efficient digital banking experience. According to the financial institution, the new facial biometric feature enables users to securely activate or register on FirstBank’s
- [Interswitch "Powering Moments That Matter": 90 Seconds Of Emotive Storytelling, Relatable Narratives & Brand Integration](https://brandcom.ng/2025/07/01/interswitch-powering-moments-that-matter-90-seconds-of-emotive-storytelling-relatable-narratives-brand-integration/) - There are moments in life that they etch themselves permanently into our consciousness. These are the moments that matter… like when you have made complete payment for your own space, your apartment; when you get that bank alert, the seed funding, or the breakthrough call that validates years of struggle, that instant when your child's
- [Bolajoko Bayo-Ajayi Becomes NIMN’s First Female President](https://brandcom.ng/2025/06/24/bolajoko-bayo-ajayi-becomes-nimns-first-female-president/) - The National Institute of Marketing of Nigeria (NIMN) has elected Dr. Bolajoko Bayo-Ajayi as its new President, marking a historic milestone as the first woman to assume this esteemed position. She succeeds Mr. Idorenyen Enang, who recently concluded his tenure. With extensive experience within the Institute, Dr. Bayo-Ajayi plans to reposition and strengthen NIMN by
- [Nigerian Breweries-Felix Ohiwerei Education Trust Fund Flags Off 11th edition of Maltina Teacher Of the Year Competition](https://brandcom.ng/2025/06/25/nigerian-breweries-felix-ohiwerei-education-trust-fund-flags-off-11th-edition-of-maltina-teacher-of-the-year-competition/) - Nigerian Breweries Plc has officially announced the call for entries for the 11th edition of the Maltina Teacher of the Year competition. The announcement was made during the flag-off ceremony held in Lagos on Tuesday, June 24, 2025. Entry submissions are open from Tuesday, June 24, 2025, to Friday, August 22, 2025. The Maltina Teacher
- [Ojude Oba 2025 Garners Over 124 Million Global Media Impressions, Says P+ Measurement Report](https://brandcom.ng/2025/06/30/ojude-oba-2025-garners-over-124-million-global-media-impressions-says-p-measurement-report/) - The 2025 edition of the iconic Ojude Oba Festival has emerged as one of Nigeria’s most impactful cultural events in terms of media performance, with strong local resonance and measurable international interest. A comprehensive report released by P+ Measurement Services, a Lagos-based independent media intelligence consultancy, offers a data-driven audit of the media footprint of the festival based
- [TikTok Expands Mental Well-being Tools, Partnerships To Africa](https://brandcom.ng/2025/06/27/tiktok-expands-mental-well-being-tools-partnerships-to-africa/) - TikTok has announced the expansion of its mental well-being tools and partnerships to sub-Saharan Africa at its inaugural Digital Well-being Summit held in Johannesburg recently.The expansion includes the mental health fund and local in-app helplines, as well as a meditation feature for all TikTok users. The company is also expanding its $2.3m global Mental Health
- [Ojude Oba: When Brands & Celebrities Landed On Their ‘Greener Pasture’](https://brandcom.ng/2025/06/27/ojude-oba-when-brands-celebrities-landed-on-their-greener-pasture/) - Yes, both the old and young people of Ijebu and perhaps Ogun State origin are still savouring the satisfactory experiences they got at the 2025 Ojude Oba festival, but perhaps the greatest beneficiaries are Nigerian brands and celebrities, who explored the platform to connect, transform and boost their images. Check it out; Ebenezer Obey, even
- [The Rise And Rise Of Influencer Marketing In Nigeria](https://brandcom.ng/2025/06/27/the-rise-and-rise-of-influencer-marketing-in-nigeria/) - Marketing conversations are no longer centered around “what ad material should we put out?” Instead, they now begin with “which influencers or key opinion leaders (KOLs) should we collaborate with?” This shift marks the growing influence of influencer marketing as a powerful tool shaping consumer engagement globally, and Africa is no exception. In markets like
- [FirstBank's FirstAcademy Wins Gold For Best Corporate University In Social & Climate Change Impact](https://brandcom.ng/2025/06/27/firstbanks-firstacademy-wins-gold-for-best-corporate-university-in-social-climate-change-impact/) - FirstBank’s Corporate University, FirstAcademy, has been awarded the Gold Award for Best Corporate University in Social & Climate Change at the Global Council of Corporate Universities (GlobalCCU) Awards 2025. This award recognises FirstAcademy’s outstanding commitment to driving social and climate change learning initiatives, aligning its learning and development programs with internal stakeholder needs, and promoting
- [Interswitch Premieres New Emotive TVC, Pan-African Campaign Celebrating Human Moments Beyond Transactions](https://brandcom.ng/2025/06/26/interswitch-premieres-new-emotive-tvc-pan-african-campaign-celebrating-human-moments-beyond-transactions/) - Leading digital payments and commerce solutions company, Interswitch, unveiled its latest brand campaign with the premiere of an emotionally resonant television commercial (TVC) yesterday at a posh event at the Interswitch Innovation Hub in Victoria Island, Lagos. The 90-second commercial was premiered to an audience of the media, partners, agency collaborators, and stakeholders. Built around
- [Glo Foundation Trains LAWMA Sweepers In Soft Skills ](https://brandcom.ng/2025/06/26/glo-foundation-trains-lawma-sweepers-in-soft-skills/) - The first phase of Glo Skillbridge programme, a skills training initiative of Glo Foundation for sweepers of the Lagos Waste Management Authority (LAWMA), began in various locations in Lagos last week. According to Glo Foundation, the programme is meant to equip LAWMA staff with soft skills which will enable them have more streams of income
- [Dentsu Nigeria Powers Advertising Career Mentorship Program For Students In Public Secondary Schools](https://brandcom.ng/2025/06/26/dentsu-nigeria-powers-advertising-career-mentorship-program-for-students-in-public-secondary-schools/) - As part of Dentsu Global initiative to unite teams around the world as a force for good through its annual event, One Day for Change (ODfC), Dentsu Nigeria has brought the world of advertising directly into the classrooms of public secondary schools in Lagos, inspiring the next generation of marketers, creatives, and business leaders. Each
- [Multichoice Nigeria Slashes Dstv Decoder Price, Offers Subscription Upgrades](https://brandcom.ng/2025/06/26/multichoice-nigeria-slashes-dstv-decoder-price-offers-subscription-upgrades/) - In a bold move to attract new customers and retain existing ones, MultiChoice Nigeria has announced a significant price reduction of its decoder, slashing the cost by 50% from N20,000 to N10,000. The company said it will also be offering its customers a free upgrade to the next DStv package tier when they pay their
- [FITC To Host Inaugural Sustainability ESG Conference 2025 In Lagos, Nigeria](https://brandcom.ng/2025/06/19/fitc-to-host-inaugural-sustainability-esg-conference-2025-in-lagos-nigeria/) - The Financial Institutions Training Centre (FITC) has announced the inaugural edition of the FITC Sustainability ESG Conference, set to take place on Thursday, June 26, 2025, at The Art Hotel, Victoria Island, Lagos. The event represents a pivotal step in Nigeria and Africa’s broader journey toward embedding Environmental, Social, and Governance (ESG) frameworks into institutional,
- [Edemekong Uyoh Assumes New Role As Global Head Of Marketing, English & School Education At British Council](https://brandcom.ng/2025/06/25/edemekong-uyoh-assumes-new-role-as-global-head-of-marketing-english-school-education-at-british-council/) - A marketing and communications strategist, Edemekong Uyoh has assumed a new role as Global Head of Marketing, English and School Education at British Council. In her new role, Edemekong will be responsible for leading the marketing and communications strategy, planning and execution for the British Council's English and School Education portfolio across 100+ countries worldwide.
- [Purple Stardust Appoints Ikeh Chidi As Creative Director](https://brandcom.ng/2025/06/25/purple-stardust-appoints-ikeh-chidi-as-creative-director/) - Ikeh Chidi has been appointed Creative Director at Purple Stardust, one of the leading creative marketing agencies in Nigeria, bringing with him over 13 years of experience across advertising, content, and brand building. Known for his ability to shape ideas that resonate across culture and commerce, Ikeh’s arrival signals a new creative chapter for the
- [Prof. Kolade Ajilore, Idy Enang, Steve Babaeko, Others To Speak At Advertising Industry Colloquium 3.0](https://brandcom.ng/2025/06/25/prof-kolade-ajilore-idy-enang-steve-babaeko-others-to-speak-at-advertising-industry-colloquium-3-0/) - The Advertising Regulatory Council of Nigeria (ARCON) is set to host the Advertising Industry Colloquium 3.0, an event that brings together industry leaders, innovators, and stakeholders to explore the latest trends and innovations in marketing communication. The event which is scheduled to hold on Tuesday, July 8, 2025, at the Sheba Centre, 20 Mobolaji Bank
- [PZ Cussons Relaunches Carex With One Mission: Win The War Against Germs](https://brandcom.ng/2025/06/20/pz-cussons-relaunches-carex-with-one-mission-win-the-war-against-germs/) - Carex, the globally trusted name in hygiene, has officially relaunched in Nigeria, introducing its new Masterbrand identity and an expanded portfolio of antibacterial solutions. The refreshed range includes handwash, bar soaps, and antiseptic liquids; all designed to help Nigerian families stay protected every day. The relaunch event, held at The Lagos Marriott Hotel, brought together
- [Experiential Marketers Gear Up For Brand Experience Summit 2025](https://brandcom.ng/2025/06/25/experiential-marketers-gear-up-for-brand-experience-summit-2025/) - The Experiential Marketers Association of Nigeria (EXMAN) is set to explore how to leverage insights to drive impactful results in a world where experiences are increasingly immersive and driven by data, in its highly anticipated 2025 Brand Experience Summit, scheduled to be held on 17th July 2025, at the Balmoral Convention Centre, Ikeja, Lagos. With the
- [TikTok To Train 3,000 Content Creators Across Sub-Saharan African](https://brandcom.ng/2025/06/25/tiktok-to-train-3000-content-creators-across-sub-saharan-african/) - TikTok has announced a new commitment to upskill and train 3,000 content creators across Sub-Saharan Africa, through its flagship #LevelUpAfrica programme, designed to support the next generation of the creative industry. The announcement was made during a creator roundtable in Johannesburg and aims to expand opportunities within the creative sector while driving opportunities for youth
- [Brand Owners Warn: Ban On Single-Use Plastic Will Disrupt Manufacturing Chain](https://brandcom.ng/2025/06/24/brand-owners-warn-ban-on-single-use-plastic-will-disrupt-manufacturing-chain/) - Brand owners under the umbrella of the Manufacturers Association of Nigeria (MAN) have urged the Lagos State Government to reconsider its proposed ban on single-use plastics (SUPs), warning that the policy, if enforced as planned, could trigger widespread economic, social, and operational disruptions across the manufacturing value chain. This follows the recent announcement by the
- [Dangote Pledges Greater Investment In Philanthropy, Attends TIME100 Impact Dinner](https://brandcom.ng/2025/06/24/dangote-pledges-greater-investments-in-philanthropy-attends-time100-impact-dinner/) - ...Says ADF spends over N50bn yearly on 'Giving Back to Africa' Africa's foremost humanist and Chairman of Aliko Dangote Foundation, Aliko Dangote, has pledged to invest greater funds in the upliftment of vulnerable populations across Nigeria and Africa, as part of his philanthropic efforts to give back to the society. Dangote spoke on the sidelines
- [Breaking: Cannes Lions 2025 Grand Prix Winner Under Investigation Over Alleged Doctored Case Study Video](https://brandcom.ng/2025/06/20/breaking-cannes-lions-2025-grand-prix-winner-under-investigation-over-alleged-doctored-case-study-video/) - In a dramatic twist following the conclusion of the global creative industry’s most prestigious award platform, the Cannes Lions International Festival of Creativity has launched an official investigation into one of its 2025 Grand Prix winners, São Paulo-based DM9, an Omnicom Group-owned agency, for allegedly submitting a doctored case study video to support its award-winning
- [Collaboration, Education, Standardised Regulations Key To Safety For Urban Mobility, Experts Say](https://brandcom.ng/2025/06/18/collaboration-education-standardised-regulations-key-to-safety-for-urban-mobility-experts-say/) - Stakeholders drawn from the transportation sector and law enforcement agencies have canvassed the need for collaborative approach, increased safety education as well as standardized regulations to address security challenges arising from ride-hailing services in Nigeria. In his welcome address at the inDrive Safety Education Summit 2.0 held on Friday, June 20, 2025, the Country Representative,
- [RED | For Africa At 20: A Legacy Of Impact, A Future In Focus](https://brandcom.ng/2025/06/23/red-for-africa-at-20-a-legacy-of-impact-a-future-in-focus/) - Some stories do not fade with time; they only deepen. This year, Red | For Africa, a premier public relations and strategic communications agency, marks 20 years in the business of telling stories, but more than that, 20 years of shaping how Africa tells its own. What began in 2005 as an ambitious vision by
- [Cannes Lions 2025: X3M Ideas' "Blood Sacrifice” Campaign For Red Cross Wins At  ACT Responsible](https://brandcom.ng/2025/06/23/cannes-lions-2025-x3m-ideas-blood-sacrifice-campaign-wins-at-act-responsible/) - In a year already marked by global recognition, X3M Ideas has added yet another accolade to its growing list of achievements. At the prestigious ACT Responsible exhibition during the Cannes Lions International Festival of Creativity, the agency’s campaign, “Blood Sacrifice” for the Red Cross, was named Favourite Campaign under the Solidarity Category. The emotionally charged
- [Nutri-Milk Superkids Feats Lagos Children with exciting Fun Memories On Children’s Day](https://brandcom.ng/2025/06/21/nutri-milk-superkids-feats-lagos-children-with-exciting-fun-memories-on-childrens-day/) - In a bid to deepen engagement with children, CWAY Food & Beverages, through its flagship fruit milk drink’ Nutri-Milk Superkid’s, hosted a spectacular Children’s Day party on May 27th, 2025, at the Silverbird Galleria, Victoria Island, Lagos. Themed “Cheers to our Superkids!”, the event was a full-circle experiential activation that reinforced the brand’s commitment to
- [Labubu’s Marketing Magic: A Blueprint For Nigerian Brand Communicators](https://brandcom.ng/2025/06/20/labubus-marketing-magic-a-blueprint-for-nigerian-brand-communicators/) - In today’s digital age, attention is the new currency and Labubu, a quirky, sharp-toothed plush toy from Pop Mart, is cashing in big time. What started as a collectable has exploded into a global sensation, thanks to TikTok trends, celebrity shoutouts from Rihanna and BLACKPINK’s Lisa, and a fanbase that treats it like a cultural
- [Cannes Lions 2025 Closes With Africa On The Sidelines](https://brandcom.ng/2025/06/20/cannes-lions-2025-closes-with-africa-on-the-sidelines-nigeria-missing-from-medals-table-again/) - As the curtains fell yesterday on the 72nd edition of the prestigious Cannes Lions International Festival of Creativity in France, Africa’s presence, once again, faded into the background, with the continent scoring negligible wins across categories and Nigeria notably absent from the winners’ table. The recurring trend continues to have either continued to show the
- [Deola Art Alade Joins Prestigious Femme It Forward’s #NextGemFemme Mentorship Programmme](https://brandcom.ng/2025/06/20/deola-art-alade-joins-prestigious-femme-it-forwards-nextgemfemme-mentorship-programmme/) - ...Becomes Part Of Its First Ever African Cohort Entertainment powerhouse and creative industry trailblazer Deola Art Alade has been welcomed into Femme It Forward’s #NextGemFemme Mentorship Program, where she will serve as a mentor for the initiative’s first ever African cohort. This marks a significant milestone in Femme It Forward’s global expansion and its continued
- [Fadolapo Decries Economic Toll Of Unregulated Digital Ad On Nigerians, Reiterates Commitment To Consumer Protection](https://brandcom.ng/2025/06/20/fadolapo-decries-economic-toll-of-unregulated-digital-ad-on-nigerians-reiterates-commitment-to-consumer-protection/) - The Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, yesterday decried the devastating economic impact of unregulated digital advertising on Nigerian consumers, while reiterating the agency's commitment to protecting the public from fraudulent marketing communications. Speaking at the ASP Stakeholders Forum held at the Sheba Events Centre, Maryland, Lagos, Fadolapo revealed
- [Glo, PalmPay Announce Huge Benefits For Customers In New Promotion ](https://brandcom.ng/2025/06/20/glo-palmpay-announce-huge-benefits-for-customers-in-new-promotion/) - Top fintech company in Nigeria, PalmPay, is partnering with Globacom, a supplier of digital solutions, to introduce another edition of the "Recharge and Win Bonanza." Users who buy Glo airtime and data through the PalmPay app have the opportunity to win fantastic prizes as part of this exciting campaign. A joint statement released in Lagos
- [Ignorance No Excuse: A Breakdown Of Barrister Odenigbo’s Legal Perspective On Nigeria’s Advertising Regulations](https://brandcom.ng/2025/06/20/ignorance-no-excuse-a-breakdown-of-barrister-odenigbos-legal-perspective-on-nigerias-advertising-regulations/) - The Advertising Standards Panel (ASP) Stakeholders Forum held yesterday at the Sheba Events Centre, Lagos, provided a comprehensive overview of Nigeria's advertising regulatory framework, with particular emphasis on compliance requirements under the Advertising Regulatory Council of Nigeria (ARCON) Act 2022. At the event, the presentation by Barrister Charles S. Odenigbo, Director-General of the Centre for
- [ASP Acknowledges Challenges, Reiterates Commitment To Reinforcing Advertising Standards](https://brandcom.ng/2025/06/20/asp-acknowledges-challenges-reiterates-commitment-to-reinforcing-advertising-standards/) - The Advertising Standards Panel (ASP), the statutory body responsible for vetting and ensuring the compliance of advertisements in Nigeria, has declared its readiness to face industry challenges head-on, even as it reaffirmed its commitment to upholding ethical advertising and safeguarding public interest. Speaking at the ASP Stakeholders Forum held yesterday at the Sheba Events Centre
- [BBNaija ‘No Loose Guard’ Season To Premiere, June 23](https://brandcom.ng/2025/06/20/bbnaija-no-loose-guard-season-to-premiere-june-23/) - Multichoice Nigeria, the organisers of Big Brother Naija (BBNaija), has officially announced that the reunion for the season 9 reality show, titled “No Loose Guard”, is set to premiere on June 23 at 10:00 pm. The organiser made the announcement in a now trending post on Instagram ahead of its season 10 edition in July.
- [HASG Tasks ARCON On Equal Enforcement, Digital Guidelines, Regulatory Innovation At ASP Forum](https://brandcom.ng/2025/06/19/hasg-tasks-arcon-on-equal-enforcement-digital-guidelines-regulatory-innovation-at-asp-forum/) - Stakeholders in Nigeria’s advertising ecosystem Under the aegis of the Heads of Advertising Sectoral Groups (HASG) have called on the Advertising Regulatory Council of Nigeria (ARCON) to ensure equal enforcement of regulations across all players in the industry, particularly global digital platforms, and to urgently develop dynamic, technology-driven regulatory frameworks tailored for the fast-evolving digital
- [Taking NIMN To New Heights Will Be My Focus As President- Bayo- Ajayi](https://brandcom.ng/2025/06/18/taking-nimn-to-new-heights-will-be-my-focus-as-president-bayo-ajayi/) - Dr. Bolajoko Bayo-Ajayi is the frontline candidate for the position of President of The National Institute of Marketing of Nigeria (NIMN) at the election to be held at the 2025 AGM/Conference taking place in Uyo, Akwa-Ibom state from 19-21 June. In the past year, she has functioned as a council member in the position of the 1st Vice President. Bayo- Ajayi believes her decision to run
- [Cannes Lions 2025: Creative Data, Media, PR, Social & Creator Lions Take Centre Stage On Day Three](https://brandcom.ng/2025/06/19/cannes-lions-2025-creative-data-media-pr-social-creator-lions-take-centre-stage-on-day-three/) - The third day of the Cannes Lions International Festival of Creativity celebrated exceptional performances and the winners of the Creative Data Lions, Direct Lions, Media Lions, PR Lions, and Social & Creator Lions. Commenting on the third evening awards, Simon Cook, CEO of LIONS said, “Huge congratulations to all our Lion winners, whose groundbreaking work
- [Wilmar Acquires 50% Stake From PZ Cussons For $70m](https://brandcom.ng/2025/06/19/wilmar-acquires-50-stake-from-pz-cussons-for-70m/) - Consumer goods giant, PZ Cussons is concluding an agreement to sell its 50 per cent stake in PZ Wilmar to Agribusiness group, Wilmar International Limited (Wilmar) for $70 million. This announcement was jointly made by PZ Cussons Plc and Wilmar last Wednesday in a statement signed by both companies. According to the statement, following the
- [Cannes Lions 2025: Entertainment & Craft Tracks Winners Announced](https://brandcom.ng/2025/06/18/cannes-lions-2025-entertainment-craft-tracks-winners-announced/) - The Cannes Lions International Festival of Creativity has announced the winners of eight awards that make up the Entertainment and Craft Tracks: Entertainment Lions, Entertainment Lions for Gaming, Entertainment Lions for Music, and Entertainment Lions for Sport, as well as Design Lions, Digital Craft Lions, Film Craft Lions, and Industry Craft Lions. Commenting on
- [VeeKee James, Folagade Banks, Aproko Doctor, Peller Bag Two Nominations Each For Trendupp Awards 2025](https://brandcom.ng/2025/06/18/veekee-james-folagade-banks-aproko-doctor-peller-bag-two-nominations-each-for-trendupp-awards-2025/) - In what is now the most anticipated moment in Africa's digital calendar, Trendupp Africa, organisers of the continent’s first and pioneering award platform for influencers and content creators, have officially unveiled the nominees for the fifth edition of Trendupp Awards. Now recognised as a Pan-African platform, Trendupp Awards celebrate and honour Influencers, Content Creators and
- [Visa Appoints Aminata Kane As Senior Vice-President & Head, Western And Central Africa](https://brandcom.ng/2025/06/18/visa-appoints-aminata-kane-as-senior-vice-president-head-western-and-central-africa/) - Virtual payment giant, Visa has appointed Aminata Kane as Senior Vice President and Head of Western and Central Africa, effective September 4, 2025. In her new appointment, Aminata will lead Visa’s newly established sub-regional team, covering 23 markets across four key offices in Abidjan, Accra, Kinshasa, and Lagos. Kane is a recognised leader in digital
- [Telecom Operators Begin Direct Airtime Charges For USSD Services From June 18 ](https://brandcom.ng/2025/06/18/telecom-operators-begin-direct-airtime-charges-for-ussd-services-from-june-18/) - Telecommunications operators in Nigeria have announced that mobile subscribers in the country will begin to pay directly for USSD services through their airtime beginning today, Wednesday, June 18, 2025. This marks the formal migration to the End-User Billing (EUB) model, in line with a new directive from the Nigerian Communications Commission (NCC). This announcement was
- [Winning The New Attention Economy: How Data And Creativity Must Coexist To Drive Engagement](https://brandcom.ng/2025/06/18/winning-the-new-attention-economy-how-data-and-creativity-must-coexist-to-drive-engagement/) - Marketing leaders face an unprecedented challenge: capturing and retaining audiences that are more fragmented than ever. As consumers sift through countless messages daily, the traditional playbook of “big idea” campaigns no longer guarantees impact. In this attention economy, brands must harness both data and creativity in tandem. Without one or the other, campaigns risk either
- [Airtel Invests $670m In Network Expansion, Grows Coverage To 81.2% In 14 Markets](https://brandcom.ng/2025/06/18/airtel-invests-670m-in-network-expansion-grows-coverage-to-81-2-in-14-markets/) - Airtel Africa has reaffirmed its corporate purpose of transforming lives by expanding access to essential digital services, as it invests over $670 million in network expansion and modernisation to boost speed, coverage and capacity. This is to support inclusive economic growth and advance environmental stewardship throughout its operations. Airtel revealed this in its Sustainability Report
- [DStv Rewards Customers With Mid-year Upgrade Campaign, “We Got You”](https://brandcom.ng/2025/06/18/dstv-rewards-customers-with-mid-year-upgrade-campaign-we-got-you/) - DStv is bringing even more value to subscribers with an exciting mid-year upgrade campaign. From Monday, 16 June through Thursday, 31 July 2025, customers who pay their current subscription in full will receive an automatic upgrade to the next higher package at no extra cost. According to the pay-TV service company, whether customers are reconnecting
- [2025 Cannes Lions International Festival Of Creativity Announces First Winners](https://brandcom.ng/2025/06/17/2025-cannes-lions-international-festival-of-creativity-announces-first-winners/) - The 72nd edition of the Cannes Lions International Festival of Creativity, which started yesterday 16 June, has announced its first set of winners. The categories include Health & Wellness, Outdoor, Pharma, Print & Publishing and Audio & Radio Lions. Commenting on the awards, Simon Cook, CEO of LIONS, said, “It’s always an exciting moment when
- [Samer Chedid Succeeds Mauricio Alarcón As CEO Of Nestlé Central And West Africa](https://brandcom.ng/2025/06/17/samer-chedid-succeeds-mauricio-alarcon-as-ceo-of-nestle-central-and-west-africa/) - Samer Chedid, CEO of Nestlé Indonesia has been appointed CEO of Nestlé Central and West Africa (CWAR) replacing Mauricio Alarcón who has taken on a new role within the Nestlé group. A business leader with diverse experiences across Nestlé including Middle East, Asia, and Africa, Mr. Chedid is no stranger to CWAR as he
- [Meta Set To Rollout Monetization Features On WhatsApp](https://brandcom.ng/2025/06/17/meta-set-to-rollout-monetization-features-on-whatsapp/) - Tech giant, Meta is rolling out a set of new monetisation tools on WhatsApp, one of its products, to help creators, businesses, and organisations expand their reach and generate revenue via the app’s updates tab. The company revealed in a statement released last Monday that the Updates tab, which houses both Status and Channels, will
- [Integrated Indigo Wins Big, Bags Excellence In Financial Communications Recognition At Sabre 2025 Awards](https://brandcom.ng/2025/06/16/integrated-indigo-wins-big-bags-excellence-in-financial-communications-award-at-2025-awards/) - Nigeria’s public relations industry continued its impressive run on the continental stage as Integrated Indigo Limited, led by seasoned communication strategist Bolaji Abimbola, clinched a prestigious award at the 2025 SABRE Africa Awards held recently in Mombasa, Kenya. The Lagos-based public relations and strategic communications firm was honoured in the Financial Communications category for its
- [Chain Reactions Africa Emerges Nigeria’s Most Awarded PR Agency At 2025 SABRE Africa Awards](https://brandcom.ng/2025/06/14/chain-reactions-africa-emerges-nigerias-most-awarded-pr-agency-at-2025-sabre-africa-awards/) - Nigeria’s public relations industry witnessed yet another milestone as Chain Reactions Africa, under the leadership of Israel Jaiye Opayemi, emerged the most awarded Nigerian PR agency at the 2025 SABRE Africa Awards held in Mombasa, Kenya. The Lagos-based consultancy secured four prestigious awards across various categories, reinforcing its position as a leading voice in strategic
- [Innovation Bill: Lagos, Stakeholders Chart Course Forward With Future Forward Framework](https://brandcom.ng/2025/06/10/innovation-bill-lagos-stakeholders-chart-course-forward-with-future-forward-framework/) - In a major push to institutionalize innovation governance in Nigeria’s commercial capital, the Lagos State Ministry of Innovation, Science and Technology (MIST) has held another strategic stakeholder engagement session on the Lagos Innovation Bill. The session, which took place at the Marriott Hotel, Ikeja, was attended by a cross-section of critical stakeholders from the technology
- [Artificial Intelligence and the Nigerian Mind: Are We Asking the Right Questions?](https://brandcom.ng/2025/06/09/artificial-intelligence-and-the-nigerian-mind-are-we-asking-the-right-questions/) - Artificial Intelligence, the new magic word! Investors are funding it. Universities are teaching it. Even my WhatsApp uncle is forwarding AI-generated motivational quotes. In fact, it’s what the boys and I are always talking about over beer. We’re all caught in the hype — and honestly, it’s exciting. But as the drums of this AI
- [Google Announces Plans To Shut Down Android Instant Apps By December 2025](https://brandcom.ng/2025/06/16/google-announces-plans-to-shut-down-android-instant-apps-by-december-2025/) - Google has announced that it will discontinue support for Android’s Instant Apps by December 2025. The tech giant said the primary reason for phasing out the feature is low user engagement. According to the tech giant, the decision marks the end of a product that was first introduced in 2017 to allow users to try
- [Cannes Lions Confirms 26,900 Submissions For 2025 Awards](https://brandcom.ng/2025/06/16/cannes-lions-confirms-26900-submissions-for-2025-awards/) - The Cannes Lions International Festival of Creativity has announced that a total of 26,900 submissions have been received into the 2025 Awards, reflecting strong global participation across the breadth of the creative industries. The festival begins today. All pieces of work will now compete to set the global benchmark for excellence in creativity and effectiveness
- [MultiChoice To Consider Weekly DStv Subscriptions Across Diverse Markets](https://brandcom.ng/2025/06/16/multichoice-to-consider-weekly-dstv-subscriptions-across-diverse-markets/) - Africa's leading entertainment company, MultiChoice Group is considering a weekly subscription model across its markets, including Nigeria, if the pilot phase launched in Uganda becomes successful. This was disclosed by MultiChoice Group CEO, Calvo Mawela during an interview with South Africa’s Sunday Times, noting that the trial in Uganda began seven weeks ago and could
- [Why The Smartest Nigerians Are Racing To Buy iPhone 16 — And Only From iStore & iConnect](https://brandcom.ng/2025/06/05/why-the-smartest-nigerians-are-racing-to-buy-iphone-16-and-only-from-istore-iconnect/) - There’s a quiet revolution happening at Nigeria’s Apple Authorized retail destinations — and the savviest buyers know exactly where to be. This season, iStore Nigeria and iConnect, two of Nigeria’s Apple authorized resellers, are giving consumers compelling new reasons to upgrade — not just their devices, but their entire tech lifestyle. Unprecedented Savings on iPhone
- [AAAN Heads To Ibadan For 52nd AGM July 17th, To Chart Course For Nigeria’s Advertising Future](https://brandcom.ng/2025/06/13/aaan-heads-to-ibadan-for-52nd-agm-july-17th-to-chart-course-for-nigerias-advertising-future/) - Ahead of its 52nd Annual General Meeting (AGM), the Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to host this year’s landmark gathering from July 17 to 19, 2025, in Ibadan, the capital of Oyo State. The AGM, a highly anticipated event on Nigeria’s marketing communications calendar, will see industry leaders, policy shapers,
- [Dangote Named Most Admired African Brand, Bags Two More Awards In Addis Ababa](https://brandcom.ng/2025/06/14/dangote-named-most-admired-african-brand-bags-two-more-awards-in-addis-ababa/) - It was another historic milestone for pan-African investor Aliko Dangote and the Dangote Industries Limited over the weekend, as they garnered three prestigious accolades at the 15th annual Brand Africa 100 awards, held at the iconic Africa Hall in Addis Ababa, Ethiopia—the birthplace of the Organisation of African Unity (OAU), now the African Union (AU).
- [ARCON Raises Alarm Over Fake Ads Featuring Pastor Adeboye, Seun Okinbaloye, Other, Threatens Legal Action Against Meta, Advertisers](https://brandcom.ng/2025/06/13/arcon-raises-alarm-over-fake-ads-featuring-pastor-adeboye-seun-okinbaloye-other-threatens-legal-action-against-meta-advertisers/) - The Advertising Regulatory Council of Nigeria (ARCON) has raised an alarm over the increasing circulation of fake and unethical advertisements on Meta Inc.’s social media platforms—Facebook and Instagram, targeting unsuspecting Nigerian consumers. In a strongly worded press statement signed by its Director-General, Dr. Olalekan Fadolapo, ARCON identified three major fraudulent ads involving high-profile Nigerian personalities
- [Visa Signs Football Star, Lamine Yamal As Global Ambassador For 2026 FIFA World Cup](https://brandcom.ng/2025/06/13/visa-signs-football-star-lamine-yamal-as-global-ambassador-for-2026-fifa-world-cup/) - Visa, a global leader in digital payments has announced that Lamine Yamal, one of Barcelona’s rising stars, will serve as its global ambassador for the 2026 FIFA World Cup. To celebrate the milestone and build momentum toward the largest FIFA World Cup™ in history, Visa announced that it will unlock exclusive fan experiences for cardholders.
- [Seven-Up Bottling Company Appoints Sari El-Khalil New MD As Ziad Maalouf Retires](https://brandcom.ng/2025/06/13/seven-up-bottling-company-appoints-sari-el-khalil-new-md-as-ziad-maalouf-retires/) - After nearly 18 years of remarkable service, Ziad Maalouf, Managing Director of Seven-Up Bottling Company Ltd. (SBC), one of Nigeria’s leading beverage manufacturers will be retiring from his position as Sari El-Khalil succeeds him as the new Managing Director. In a press statement release by the company yesterday, Sari El-Khalil, a current SBC Board Member and
- [The Muvmnt Studio Set To Launch PodFest Naija, A Festival Of Stories](https://brandcom.ng/2025/06/13/the-muvmnt-studio-set-to-launch-podfest-naija-a-festival-of-stories/) - The Muvmnt Studio, a storytelling power house that connects people, communities and culture through podcasts is set to launch PodFest Naija – A Festival of Stories, with Eventful as the official event partner. This first-of-its-kind event is envisioned to become an annual vibrant experience centered on celebration, collaboration, innovation & learning for the podcast ecosystem.
- [Global & Continental Insurance Powerhouses, Sanlam and Allianz Merge to Enhance Operations in Nigeria](https://brandcom.ng/2025/06/06/global-continental-insurance-powerhouses-sanlam-and-allianz-merge-to-enhance-operations-in-nigeria/) - Sanlam, Africa's biggest non-banking financial services powerhouse, and Allianz, one of the world’s most recognised global insurer, have announced a significant milestone in their Pan-African expansion strategy with the successful merger of their operations in Nigeria, one of Africa's leading economies. The merger, now branded as SanlamAllianz Nigeria, was officially announced on Thursday, June 5,
- [Samuel Ayetutu Emerges As Lagos NIPR Chairman, Comfort Nwankwo Elected Into NIPR Council](https://brandcom.ng/2025/06/11/samuel-ayetutu-emerges-as-lagos-nipr-chairman-comfort-nwankwo-elected-into-nipr-council/) - Following the election of Mrs. Comfort Obot Nwankwo into the Council of the Nigerian Institute of Public Relations (NIPR) at the Institute’s Annual General Meeting held in Uyo in May 2025, the Vice Chairman of the Lagos Chapter, Dr. Samuel Ayetutu, has assumed office as Chairman of the Chapter. He will serve the remainder of
- [MTN Awards $3,000 To Innovator For Eco-friendly Menstrual Product](https://brandcom.ng/2025/06/11/mtn-awards-3000-to-nigerian-innovator-tackling-waste-crisis/) - MTN has awarded $3,000 to a young Nigerian innovator, Olabisi Rafatu Emmanuel, for her eco-friendly menstrual product solution that converts waste into reusable materials. The recognition came as she emerged runner-up in the 2024 Africa PatchiPanda Challenge, a continent-wide initiative by MTN to promote green tech entrepreneurship among African youth. Emmanuel’s project stood out among
- [Publicis Secures Mars' $1.7 Billion Media Account From WPP](https://brandcom.ng/2025/06/11/publicis-secures-mars-1-7-billion-media-account-from-wpp/) - In a significant win, Publicis Groupe has secured Mars' vast media account, worth $1.7 billion, following a rigorous six-month review. The French network will now handle media, production, commerce, paid social media, and influencer marketing operations across over 70 markets. To manage this extensive account, Publicis Groupe will establish a dedicated team, "OneMars." This major
- [Francis Afoani Appointed Senior Director, Coca-Cola Uplift - Africa](https://brandcom.ng/2025/06/11/francis-afoani-appointed-senior-director-coca-cola-uplift-africa/) - Consummate marketing communications professional, Francis Afoani has joined The Coca-Cola Company as Senior Director for Coca-Cola Uplift – Africa, a broad initiative including both marketing campaigns and sustainability efforts aimed at driving growth through strategic brand leadership and execution, aligning long-term objectives with market opportunities to maximize share and equity across Africa operating units. In
- [FG Partners Meta To Drive Impactful AI Solutions In Nigeria](https://brandcom.ng/2025/06/11/fg-partners-meta-to-drive-impactful-ai-solutions-in-nigeria/) - In a move to foster innovation and bridge knowledge gaps in the nation, Meta is partnering with the Federal Ministry of Communications, Innovation & Digital Economy (FMCIDE), the National Centre for Artificial Intelligence and Robotics (NCAIR), and National Information Technology Development Agency (NITDA), to launch the Llama Impact Accelerator program aimed at enabling the development of
- [Temilayo Fadola Named Among Cannes Lions' 30 Under 30 Brand Marketing Class of 2025](https://brandcom.ng/2025/06/08/temilayo-fadola-named-among-cannes-lions-30-under-30-brand-marketing-class-of-2025/) - Rising marketing star, Temilayo Fadola, has earned a coveted spot in the prestigious Cannes Lions Festival’s 30 Under 30 Brand Marketing Class of 2025, a global recognition that celebrates young trailblazers redefining brand strategy and creativity in the marketing landscape. Temilayo’s inclusion in the program marks a significant milestone in a career defined by dynamic
- [C-Suite Café, A Podcast That Democratizes Mentorship, Ideas-sharing Debuts](https://brandcom.ng/2025/06/10/c-suite-cafe-a-podcast-that-democratizes-mentorship-ideas-sharing-debuts/) - A new initiative envisioned to popularize mentorship and ideas-sharing is about to be introduced in Nigeria, as journalist and brand strategist, Ikem Okuhu introduces a talk show, named C-Suite Café into the African media space. As the name suggests, C-Suite Café is a talk show that engages Africa’s top business and policy leaders in a
- [AAAN Lauds Steve Babaeko, X3M Ideas On Financial Times Recognition](https://brandcom.ng/2025/06/10/aaan-lauds-steve-babaeko-x3m-ideas-on-financial-times-recognition/) - Following a remarkable achievement of being ranked 31st on the Financial Times’ prestigious 2025 list of Africa’s Fastest-Growing Companies, the Association of Advertising Agencies of Nigeria (AAAN) has extended its heartfelt congratulations to Steve Babaeko and the entire X3M Ideas team. This recognition by the Financial Times, in collaboration with global research firm Statista, highlights
- [AAAN Deepens Capacity Building, Celebrates Creativity At Art Of Advertising Masterclass](https://brandcom.ng/2025/06/10/aaan-deepens-capacity-building-celebrates-creativity-at-art-of-advertising-masterclass/) - In its commitment to elevate professional standards and drive continuous improvement within the marketing communications industry, the Association of Advertising Agencies of Nigeria (AAAN) recently concluded its flagship initiative, The Art of Advertising Masterclass. The initiative is a dynamic four-week professional development programme designed to sharpen skills, inspire creativity, and foster collaboration across the advertising
- [MEXC Launches Programme to Boost Web3 Adoption In Africa](https://brandcom.ng/2025/06/03/mexc-launches-programme-to-boost-web3-adoption-in-africa/) - Leading global cryptocurrency exchange MEXC has officially launched a new Africa-focused Global Ambassador Programme aimed at accelerating Web3 adoption across the continent. The initiative is designed to empower a new generation of blockchain educators, influencers, and community leaders from key African cities such as Lagos, Nairobi, Accra, and Cape Town. As part of its commitment
- [ARCON Is Poised To Make All Social Media Advertising In Nigeria Legal, Truthful, Decent - Fadolapo](https://brandcom.ng/2025/06/09/arcon-is-poised-to-make-all-social-media-advertising-in-nigeria-legal-truthful-decent-fadolapo/) - The recent parley the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, had with selected Journalists started as an informal interaction. What many would call a meet-and-greet session. In the end, it became an encounter loaded with vital insights. It started with discussions on Nigeria’s digital boom and the concomitant rise in violations of
- [From Local to Global: Nelson Ononiwu's Strategic Drive Propels Africa Live Play 360's Unprecedented Growth ](https://brandcom.ng/2025/06/07/from-local-to-global-nelson-ononiwus-strategic-drive-propels-africa-live-play-360s-unprecedented-growth/) - As Nelson Ononiwu, the esteemed CEO of Africa Live Play 360 Limited, celebrates his birthday this Saturday, June 7th, it's an opportune moment to reflect on the remarkable trajectory of a leader whose strategic acumen is not just shaping a company, but redefining Africa's digital media narrative. Under his visionary guidance, Africa Live Play 360
- [Why FMCG Brands Must Think Like Data Companies To Stay Relevant In 2025](https://brandcom.ng/2025/06/05/why-fmcg-brands-must-think-like-data-companies-to-stay-relevant-in-2025/) - The Attention Economy Has Changed, So Must Your Strategy Five years ago, launching a successful FMCG campaign meant hiring a top-tier agency, shooting a slick TV commercial, and backing it with enough media spend to dominate airwaves. Today? That same playbook barely moves the needle. Consumers scroll through 500+ digital messages daily, skip ads instinctively,
- [PalmPay Launches CSR Initiatives to Empower Women and Foster Financial Literacy in Northern Nigeria](https://brandcom.ng/2025/05/30/palmpay-launches-csr-initiatives-to-empower-women-and-foster-financial-literacy-in-northern-nigeria/) - In a strategic move to expand financial inclusion in Nigeria, leading mobile banking platform, PalmPay has launched a series of CSR programs across Kano and Kaduna. The CSR initiative named “Passing the Baton” represents the brand’s commitment to passing on knowledge and providing the resources individuals and businesses need to achieve financial independence and drive
- [Thibaut Boidin To Take Over At Nigerian Breweries As Hans Essaadi Completes Tenure As MD/CEO](https://brandcom.ng/2025/06/05/thibaut-boidin-to-take-over-at-nigerian-breweries-as-hans-essadi-completes-his-tenure-as-md-ceo/) - After about four years of stellar performance as Managing Director/Chief Executive Officer at Nigerian Breweries (NB) Hans Essaadi will vacate the position and take up a new role as Managing Director of Heineken Poland. During his tenure, Mr. Essaadi navigated economic challenges, including foreign exchange constraints, high inflation, and liquidity pressures of Nigerian Breweries. Under
- [FCCPC Poised To Combat Brand Counterfeiters, Unveils Committee For National Traceability Portal](https://brandcom.ng/2025/06/05/fccpc-poised-to-combat-brand-counterfeiters-unveils-committee-for-national-traceability-portal/) - The Federal Competition and Consumer Protection Commission (FCCPC) has inaugurated a Joint Inter-Agency Committee to develop a Digital Traceability Portal aimed at tackling counterfeit products and strengthening supply chain transparency across Nigeria. This is a decisive move to enhance product integrity and consumer protection in the country. The Traceability Portal, a flagship initiative of the
- [Nigerians To Pay More As Netflix Increases Subscription Rates](https://brandcom.ng/2025/06/05/nigerians-to-pay-more-as-netflix-increases-subscription-rates/) - Nigerians, especially those on the premium plan will pay more, as streaming giant, Netflix has increased its subscription prices. This marks the third time in less than a year that the company has adjusted its prices in the country. The increment was revealed in an update on the company’s website recently. According to the update,
- [5 Important Things The New Marketing Director Of Nigerian Breweries Must Do](https://brandcom.ng/2025/06/04/5-important-things-the-new-marketing-director-of-nigerian-breweries-must-do/) - Since the news of the appointment of Sarah Agha as Marketing Director for Nigerian Breweries, the media have plastered her CV all over the place to the point that any further articles about the lady will be superfluous, more than anything else. Rather than recreating her already well-publicized, and if I might add, impressive resume,
- [Destination Branding: Lagos Reinforces Vision For Tourism, Invests ₦8.5bn In Creative Economy](https://brandcom.ng/2025/06/04/destination-branding-lagos-reinforces-vision-for-tourism-invests-₦8-5bn-in-creative-economy/) - The Lagos State Government has spent over ₦8.5 billion supporting more than 143 cultural festivals, creative programmes, and tourism initiatives in the past year, as it accelerates plans to position the state as Africa’s foremost destination for creativity, culture, and leisure. The Lagos state Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka revealed this recently
- [Chinwendu Ohakpougwu Joins Paga As Communications Manager](https://brandcom.ng/2025/06/03/chinwendu-ohakpougwu-joins-paga-as-communications-manager/) - A marketing communications expert and one of Brandcom Awards' top 35 under 35 marketing communications professionals, Chinwendu Ohakpougwu has been appointed Communications Manager at Paga, a mobile payments company that offers a central platform for financial services. In her new position, Chinwendu will be leading brand communications, tackling perception gaps, and help in telling the
- [Blanche Aigle Communications Calls For Strategic Partnerships In Media, Tech, & Storytelling At Media Summit](https://brandcom.ng/2025/06/03/blanche-aigle-communications-calls-for-strategic-partnerships-in-media-tech-storytelling-at-media-summit/) - Blanche Aigle Communications, a leading Pan-African public relations agency and marketing communications agency has called calls for strategic partnerships in media, tech, and storytelling at the second edition of its Media Roundtable Summit held recently at CentrePoint, Ikoyi, Lagos. Themed, “Africa’s Media Renaissance: Building a Thriving Industry at the Intersection of Storytelling, Business, and Technology,”
- [Nigeria Relaunches National Talent Export Programme (NATEP) To Unlock $1 Trillion Global Outsourcing Market](https://brandcom.ng/2025/06/03/nigeria-relaunches-national-talent-export-programme-natep-to-unlock-1-trillion-global-outsourcing-market/) - ...Minister, NATEP Sign MoU with Alaro City and Itana The Federal Ministry of Industry, Trade and Investment has announced the relaunch of the National Talent Export Programme (NATEP), a bold initiative led by the Honourable Minister, Dr. Jumoke Oduwole. The renewed programme is designed to tap into the $1 trillion global outsourcing industry by positioning
- [Destination Marketing: Tinubu Unveils Plans For Motherland Festival To Unite Nigerians Globally](https://brandcom.ng/2025/06/03/destination-marketing-tinubu-unveils-plans-for-motherland-festival-to-unite-nigerians-globally/) - President Bola Ahmed Tinubu has announced plans to hold the Motherland Festival to bring together Nigerians from across the continent and the diaspora to achieve unity. He made this known in a statement that he personally signed on Thursday, marking the second anniversary of his administration. In his words, “In the spirit of democracy and
- [Elon Musk Introduces XChat To Rival WhatsApp, Telegram, Others Globally](https://brandcom.ng/2025/06/02/elon-musk-introduces-xchat-to-rival-whatsapp-telegram-others-globally/) - Billionaire Elon Musk has revealed plans to introduce XChat, a new messaging feature designed to rival WhatsApp, Telegram, and other global platforms. Unveiled over the weekend, XChat introduces end-to-end encryption, vanishing messages, file sharing, and audio/video calling. Musk described the tool as “all-new” in a post on Sunday, emphasizing its focus on secure, private communication. “All
- [Chivita|Hollandia Lifestyle Brunch Returns In Style With ‘Brunch In Bloom” Edition](https://brandcom.ng/2025/06/02/chivitahollandia-lifestyle-brunch-returns-in-style-with-brunch-in-bloom-edition/) - It was a beautiful, sunlit evening on the 23rd of May, 2025, when Chivita|Hollandia brought back the glamour and taste of its signature Lifestyle Brunch with the third edition, aptly themed “Brunch in Bloom.” Hosted at the stylish 360 by Vertigo in Victoria Island, Lagos, the event unfolded as a sensory celebration of dairy, creativity, and community.
- [Firstbank Disburses N1 Billion In One Day, Through Agent Credit Scheme](https://brandcom.ng/2025/06/02/firstbank-disburses-n1-billion-in-one-day-through-agent-credit-scheme/) - FirstBank has once again achieved a milestone with the disbursement of N1 billion in one day through its Agent Credit scheme, FirstMonie, as part of its commitment to financial inclusion and innovative approach to retail banking. Firstmonie Agent Credit Scheme is FirstBank’s digital lending solution designed to empower a wide range of low-income individuals who
- [BTC’s “Walk In His Shoes” Event Spotlights Challenges Of The Boy Child In Lagos](https://brandcom.ng/2025/05/28/btcs-walk-in-his-shoes-event-spotlights-challenges-of-the-boy-child-in-lagos/) - In a move to redirect national conversations toward the often-overlooked challenges facing the male child, the Boy Child Transformational Centre (BTC) over the weekend hosted the fourth edition of its annual flagship event themed “Walk in His Shoes” at the Protea Hotel, Ikeja, Lagos. Held in commemoration of the International Day of the Boy Child,
- [Stakeholders Call On Marketers To Adopt Data-Driven Approach To Marketing At AMTEC 2025](https://brandcom.ng/2025/05/27/stakeholders-call-on-marketers-to-adopt-data-driven-approach-to-marketing-at-amtec-2025/) - Stakeholders in the digital marketing, and integrated marketing communications have urged marketers to adopt a data-drive approach in marketing and sales activities for optimum result. This call was made during the 2025 Africa Marketing Technology & Ecommerce Conference (AMTEC) themed; ‘Marketing in the New Economy – Data Driven Success in Challenging Times’ held in Lagos
- [Rite Foods Donates Educational Materials To 2,000 Pupils In Lagos, Ogun, Abuja](https://brandcom.ng/2025/05/26/rite-foods-donates-educational-materials-to-2000-pupils-in-lagos-ogun-abuja/) - As part of its Corporate Social Responsibility (CSR) initiative and in celebration of Children’s Day, Rite Foods Limited, Nigeria’s leading food and beverage company, has donated educational materials to 2,000 pupils in 10 schools across Lagos, Ogun State, and the Federal Capital Territory, Abuja. The educational materials donated to the schools include school bags and
- [When Strategy Misses the Mark: A Candid Look At GB Foods' Use Of 2Face In Bama Sharwama Ad](https://brandcom.ng/2025/06/01/when-strategy-misses-the-mark-a-candid-look-at-gb-foods-use-of-2face-in-bama-sharwama-ad/) - How does a company that scores so highly with brand affinity and fit by partnering with Hilda Baci for its Gino Tomato mix and seasoning brand suddenly jump to using 2Face Idibia as the face of its next major food ad campaign? What exactly is the correlation between a newly launched Shawarma Mix product and
- [Telegram Partners Elon Musk’s xAI To Integrate Grok Chatbot](https://brandcom.ng/2025/05/29/telegram-partners-elon-musks-xai-to-integrate-grok-chatbot/) - Social media app, Telegram is partnering with Elon Musk’s artificial intelligence company, xAI to bring the Grok chatbot to the popular messaging platform for $300 million cash and equity. The deal was announced by Telegram CEO Pavel Durov on Wednesday through a post on his X handle. According to Durov, the partnership includes a mix
- [₦1B Advertising Debt: ARCON Threatens to Investigate, Sanction 9mobile, Others](https://brandcom.ng/2025/05/30/₦1b-advertising-debt-arcon-threatens-to-investigate-sanction-9mobile-others/) - In what may become one of the most contentious regulatory showdowns in Nigeria’s advertising industry, the Advertising Regulatory Council of Nigeria (ARCON) has issued a stern warning and announced its intention to launch a full-scale investigation into an alleged ₦1 billion advertising debt owed by 9mobile, one of the country’s leading telecommunications providers and a
- [ASP To Hold 2025 Forum June 19 Amid Stakeholder Concerns Over Social Media Ad Regulations](https://brandcom.ng/2025/05/30/asp-to-hold-2025-forum-june-19-amid-stakeholder-concerns-over-social-media-ad-regulations/) - In the wake of the recent court ruling that reaffirmed the powers of the Advertising Regulatory Council of Nigeria (ARCON) to regulate advertising across all platforms — including the ever-expanding universe of social media — the agency’s statutory organ, the Advertising Standards Panel (ASP), is set to host a high-level stakeholders’ forum. The gathering is
- [Access Bank, First Bank, UBA, Top League Of Brand Value Growth In 2025](https://brandcom.ng/2025/05/29/access-bank-first-bank-uba-top-league-of-brand-value-growth-in-2025/) - Nigeria’s banking brands have maintained top positions as they dominate the brand value growth in 2025 accounting for 59% of the ranking’s total brand value, according to the latest “Nigeria 25 2025” report by Brand Finance. The top banks include Access Bank, UBA, First Bank, GTCO, Fidelity Bank among others. Rating the top four strongest
- [Google’s New AI-powered Advertising Innovations To Advance Digital Businesses In Nigeria](https://brandcom.ng/2025/05/29/googles-new-ai-powered-advertising-innovations-to-advance-digital-businesses-in-nigeria/) - Nigerian brands and businesses are set to experience advancements in their online presence and growth strategies as Google introduces new solutions with higher Artificial Intelligence. The solutions were announced at Google Marketing Live, GML 2025, an annual event that showcases Google’s latest product advancements in advertising and commerce. Speaking at the event, Google’s Director, West
- [Applications Open For Heirs Insurance Essay Championship With N10.5 million Up For Grabs](https://brandcom.ng/2025/05/20/applications-open-for-heirs-insurance-essay-championship-with-n10-5-million-up-for-grabs/) - Heirs Insurance Group, Nigeria’s fastest-growing insurance group, has opened applications for the fourth edition of its annual Heirs Insurance Essay Championship, targeted at Junior Secondary School students nationwide. This year’s edition features ₦10.5 million prizes for the winning students, teachers, and schools, reinforcing the Group’s commitment to driving insurance awareness at an early stage. The
- [Femisire Ajayi Officially Unveils TERZi Di ESPERTi](https://brandcom.ng/2025/05/27/femisire-ajayi-officially-unveils-terzi-di-esperti/) - Versatile marketing communications professional, Femisire Ajayi has officially announced the floating of his agency, TERZi Di ESPERTi, one that is set to redefine how marketing is done on the continent. Though founded in 2017, the agency recently officially launched its public-facing services after years of working exclusively behind the scenes with agencies and brands across
- [Comics: Can Brands Utilise This Supple Medium To Grow Reading Culture Of Kid Consumers?](https://brandcom.ng/2025/05/28/comics-can-brands-utilize-this-supple-medium-to-grow-reading-culture-of-kid-consumers/) - In Nigeria, May is the month most school kids look forward to with great anticipation and excitement. It is a month kids are celebrated in a very special way. During this period, governments at all levels, brands, religious groups, and different stakeholders across the country consciously placed issues affecting children on the front burner. Kids are always acknowledged as leaders of tomorrow. The ultimate day
- [Busola Tejumola Assumes New Role As Executive Head, General Entertainment Channels At MultiChoice Group](https://brandcom.ng/2025/05/27/busola-tejumola-assumes-new-role-as-executive-head-general-entertainment-channels-at-multichoice-group/) - Leading content strategist, Dr. Busola Tejumola, has been elevated to the position of Executive Head, General Entertainment Channels at MultiChoice Channels, a pay-television company with a wide range of channels offered through its DStv and GOtv platforms. Prior to her position, she was Executive Head of Content & West Africa Channels at the same company.
- [Is Nigeria Truly Ready To Host The World Public Relations Forum? After NPRW Uyo, I Might Have An answer](https://brandcom.ng/2025/05/26/is-nigeria-truly-ready-to-host-the-world-public-relations-forum-after-nprw-uyo-i-might-have-an-answer/) - Brand Communicator's Jeremiah Agada was in Uyo, Akwa Ibom State, to cover the recently concluded Nigeria Public Relations Week (NPRW), a flagship gathering of communication professionals across the country. This year’s edition was particularly different because it is a litmus test for Nigeria’s preparedness to host the World Public Relations Forum (WPRF) in 2026. In
- [MarkHack 4.0 Celebrates Martech Startups, Introduces The Nigeria Martech Awards](https://brandcom.ng/2025/05/26/markhack-4-0-celebrates-martech-startups-introduces-the-nigeria-martech-awards/) - MarkHack 4.0, Africa's premier marketech, marketing communications, and technology hackathon, organized by the Eko Innovation Centre (EIC) in partnership with the GDM Group and Brand Communicator, culminated in a night of immense celebration this year. It was a double-barrelled recognition programme with the newly introduced Nigeria MarTech Awards, as Industry leaders, entrepreneurs, and innovators gathered
- [NCC Mandates Service Providers To Inform Consumers About Major Outages On Networks, Launches Portal](https://brandcom.ng/2025/05/26/ncc-mandates-service-providers-to-inform-consumers-about-major-outages-on-networks-launches-portal/) - The Nigerian Communications Commission (NCC) has mandated telecom licensees in Nigeria to inform consumers of major service outages on their networks through media channels, stating the cause(s) of the service interruption, and the area(s) affected by the service interruption/outage, as well as the time that would be taken to restore service. According to the commission,
- [The Force Is Back: Trendupp Awards Returns For An Explosive Fifth Edition, Nominations Now Open!](https://brandcom.ng/2025/05/26/the-force-is-back-trendupp-awards-returns-for-an-explosive-fifth-edition-nominations-now-open/) - Trendupp Africa, the pioneering platform empowering creatives across the continent, is proud to announce the launch of the fifth edition of the Trendupp Awards—Africa’s first and most prestigious award platform dedicated to honouring content creators, influencers, and brands shaping the digital space. This year’s milestone edition celebrates five years of setting the standard for excellence
- [MarkHack 4.0: Experts Seek Innovative Use Of Technology To Amplify Consumer Connections](https://brandcom.ng/2025/05/26/markhack-4-0-experts-seek-innovative-use-of-technology-to-amplify-consumer-connections/) - Experts at the just concluded MarkHack 4.0 have advocated the need for innovative use of technology to amplify consumer connections by brands and marketers. They spoke at the 2025 MarkHack conference that took place at the prestigious Landmark Event Center in Lagos. This year’s conference assembled storytellers, brand builders, and innovators to further explore how
- [ICYMI: NPRW In Uyo Catalyzes Discourse On AI, Reputation, Cultural Storytelling (Photos)](https://brandcom.ng/2025/05/25/icymi-nprw-in-uyo-catalyzes-discourse-on-ai-reputation-cultural-storytelling-photos/) - The Nigerian Institute of Public Relations (NIPR) concluded its landmark 2025 Nigerian Public Relations Week (NPRW) in Uyo, Akwa Ibom State, which began last week Monday and concluded on the 24th of May, uniting over 1,500 professionals, policymakers, academics, and, interestingly, traditional leaders, to discuss advancing communication strategies in an era of rapid technological and
- [NPRW 2025: Fadolapo, Abubakar, Akano Honoured With Honourary Fellowship By NIPR](https://brandcom.ng/2025/05/24/nprw-2025-fadolapo-abubakar-akano-honoured-with-honourary-fellowship-by-nipr/) - Dr. Olalekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Ahmed Abubakar Audi, Commandant General of the Nigeria Security and Civil Defense Corps (NSCDC), and Tim Akano, MD/CEO of New Horizon Nigeria have been conferred honourary fellowships at the just concluded 2025 Nigerian Institute of Public Relations Week (NPRW) organised by the Nigerian
- [Taiwo Oyedele Urges Patience, Optimism as Nigeria’s Economic Reforms Take Shape at NPRW 2025](https://brandcom.ng/2025/05/24/taiwo-oyedele-urges-patience-optimism-as-nigerias-economic-reforms-take-shape-at-nprw-2025/) - …Says Nigeria Must Continue To Invest Strategically In The Extractive Industry With the ongoing economic reforms in Nigeria, there is an urgent need for public understanding, responsible communication, and a renewed sense of national purpose. This was the central message delivered by Mr. Taiwo Oyedele, Chairman of the Presidential Fiscal Policy and Tax Reforms Committee
- [Information Minister Rallies PR Professionals To Champion Economic Renaissance At Ongoing NPRW In Uyo](https://brandcom.ng/2025/05/21/information-minister-rallies-pr-professionals-to-champion-economic-renaissance-at-ongoing-nprw-in-uyo/) - At the opening session of the ongoing Nigeria Public Relations Week (NPRW), holding at the CEEDAPEG Hotel in Uyo, Akwa Ibom State, the Minister of Information and National Orientation, Mohammed Idris, FNIPR, called on public relations professionals across the nation to take ownership of Nigeria’s national narrative and actively contribute to the country’s ongoing economic
- [Sufferhead Marketing: How To Build A Brand With No Budget And Still Win](https://brandcom.ng/2025/05/23/sufferhead-marketing-how-to-build-a-brand-with-no-budget-and-still-win/) - If you’ve never used your personal phone number as your brand’s official customer care line, are you even a real entrepreneur in Nigeria? Let’s be honest: this is not Silicon Valley. It’s not even Sandton. This is Nigeria – the land of NEPA wahala, one-chance dollar rate and pure-water entrepreneurship. And in this country, building
- [NIPR Returns Neliaku, Dandaura For Second Term, Elect New Council Members At NPRW 2025](https://brandcom.ng/2025/05/23/nipr-return-neliaku-dandaura-for-second-term-elect-new-council-members-at-nprw-2025/) - In what can be described as a vote of confidence at the Annual General Meeting (AGM) of the Nigerian Institute of Public Relations NIPR), Dr. Ike Neliaku, president of the Institute alongside Prof. Emmanuel Dandaura have been returned to spearhead the activities of the NIPR for yet another two-year term. The duo were reelected at
- [Bean Creative Rebrands To Bean Creative IMC, Appoints Anthony Onyemauwa As Vice President And Agency Lead](https://brandcom.ng/2025/05/19/bean-creative-rebrands-to-bean-creative-imc-appoints-anthony-onyemauwa-as-vice-president-and-agency-lead/) - Bean Creative, one of Africa’s most culturally rooted agencies, has announced its official rebrand to Bean Creative IMC as it scales to become one of the world’s most respected marketing communications companies born out of Africa. This move reflects the company’s bold transition into a fully integrated marketing communications firm, serving clients across talent management,
- [BUA Reaffirms Commitment To National Development, Donates Building To NWDC](https://brandcom.ng/2025/05/22/bua-reaffirms-commitment-to-national-development-donates-building-to-nwdc/) - BUA Group has reaffirmed its commitment to national development and regional inclusion. Recently, it officially handed over a fully equipped multi-purpose building to the newly created North-West Development Commission (NWDC) as temporary headquarters in Kano State. The handover ceremony, held at the donated facility on Court Road, Kano, was attended by dignitaries from both the
- [CREDICORP Kicks Off Nationwide Cultural Reorientation Campaign With Kano Market Activation](https://brandcom.ng/2025/05/22/credicorp-kicks-off-nationwide-cultural-reorientation-campaign-with-kano-market-activation/) - The Nigerian Consumer Credit Corporation (CREDICORP) has commenced its nationwide Cultural Reorientation Programme, beginning with a landmark market activation event held on yesterday at the Sani Abacha Stadium in Kano. CREDICORP, established under the Renewed Hope Agenda of President Bola Ahmed Tinubu, GCFR, is a national institution working to democratize access to consumer credit for
- [Google Unveils New Features Across Platforms](https://brandcom.ng/2025/05/21/google-unveils-new-features-across-platforms/) - In what may seem like aggressively pushing the frontiers of Artificial Intelligence (AI), global tech giant Google has unveiled a new set of AI features across Gmail, Docs, Search, and other platforms at I/O 2025. According to Google, one of the new AI features in Gmail reveals that customers will start receiving familiar replies. These
- [Purple Stardust Wins Bronze Again At 2025 Pitcher Awards For Leadway Assurance's "No Looseguard” Campaign](https://brandcom.ng/2025/05/21/purple-stardust-wins-bronze-again-at-2025-pitcher-awards-for-leadway-assurances-no-looseguard-campaign/) - ...Purple Stardust has done it again For the second year in a row, Purple Stardust has won a Bronze Pitcher Award, cementing its place as one of Africa's most imaginative creative forces. This year's honour? The Use of Media category, for their unforgettable work on Leadway Assurance's "No Looseguard" campaign. Beyond brand activation, the campaign
- [NPRW 2025 Day 2: Investiture Of Eno, Installation Of Momoh-Led NRMG, Others Dominate Proceedings](https://brandcom.ng/2025/05/21/nprw-2025-day-2-investiture-of-eno-installation-of-momoh-led-nrmg-others-dominate-proceedings/) - Across the public and private sectors, about 1200 delegates including government officials, PR practitioners, academics, and international guests and other key stakeholders from different states of the federation, including the federal capital territory, Abuja, converged at the prestigious Ceedapeg Hotel, at the heart of Uyo, the Akwa Ibom state capital, for the second day of
- [Access Bank Partners With Deloitte On SME Growth](https://brandcom.ng/2025/05/21/access-bank-partners-with-deloitte-on-sme-growth/) - In a move to strengthen small and medium-sized enterprises in Nigeria, Access Bank Plc is partnering with Deloitte to roll out a nationwide SME Business Clinic. According to both parties, the collaboration aims to provide entrepreneurs with expert guidance, access to finance, and practical market insights. The initiative, launched simultaneously in Lagos and Abuja recently,
- [ PalmPay Awards N3m to Winner of Wealth Wish Campaign](https://brandcom.ng/2025/05/11/palmpay-awards-n3m-to-winner-of-wealth-wish-campaign/) - PalmPay, Africa’s leading mobile financial platform, has announced Amarachi Ujunwa Nwakire as the grand prize winner of its Wealth Wish campaign, rewarding her with N3,000,000 cash reward. The Wealth Wish Campaign, which ran from April 2 to April 30, attracted millions of PalmPay users who took part in a series of themed savings challenges. By
- [Nigeria’s Sugar “Crisis” Is a Myth – And Our Economy May Pay the Price for Believing It](https://brandcom.ng/2025/05/14/nigerias-sugar-crisis-is-a-myth-and-our-economy-may-pay-the-price-for-believing-it/) - As Nigeria continues to grapple with pressing economic and social challenges, it is imperative that our public policies are grounded in data, logic, and a full understanding of our unique national context. One of such policy currently under debate is the call for increased taxation on Sugar-Sweetened Beverages (SSBs), led by internationally funded advocates such
- [X3M Ideas Named Independent Network Of The Year At Pitcher Awards 2025](https://brandcom.ng/2025/05/21/x3m-ideas-named-independent-network-of-the-year-at-pitcher-awards-2025/) - X3M Ideas, recently recognized by the Financial Times of London as one of Africa’s fastest-growing companies, has added another major accolade to its growing list of achievements—Independent Network of the Year at the prestigious Pitcher Awards 2025. The creative powerhouse dominated the night with an impressive 35 awards across its offices in Lagos and Lusaka,
- [X3M Ideas, PHD Nigeria, OMD Africa, Others Emerge Winner At The 2025 Pitcher Festival Of Creativity](https://brandcom.ng/2025/05/21/x3m-ideas-phd-nigeria-omd-africa-others-emerge-winner-at-the-2025-pitcher-festival-of-creativity/) - X3M Ideas, PHD Nigeria, Dentsu Creative Kenya, OMD Africa, Dentsu Africa, among others, have emerged as top winners at the 2025 edition of Pitcher Festival of Creativity, the premier Pan-African celebration of creativity and excellence in advertising across Africa. X3M Ideas was crowned the Independent Network of the Year, while PHD Nigeria won the Media
- [MEXC Celebrates 7th Anniversary With Unprecedented Growth, Global Reach, Industry Leadership](https://brandcom.ng/2025/05/07/mexc-celebrates-7th-anniversary-with-unprecedented-growth-global-reach-industry-leadership/) - As the cryptocurrency industry continues to evolve amid fluctuating markets and regulatory shifts, MEXC, a pioneering digital asset exchange, has emerged as a standout success story, marking its seventh anniversary with record-breaking achievements and a solidified position as a global market leader. The platform’s 2024 performance has set new benchmarks, driven by a combination of
- [Nollywood Makes Cannes Film Festival Debut](https://brandcom.ng/2025/05/20/nollywood-makes-cannes-film-festival-debut/) - Nollywood, the second largest film industry in the world, will finally be screened in a hallowed official slot at the Cannes Film Festival. After nearly 80 years of being written off for its cheap and cheerful crowd-pleasers, Nollywood — the frenetic film industry based in Lagos which churns out up to five films a day
- [Amel International Services Limited Recognised Among Africa’s Fastest-Growing Companies 2025 By Financial Times](https://brandcom.ng/2025/05/20/amel-international-services-limited-recognised-among-africas-fastest-growing-companies-2025-by-financial-times/) - Amel International Services Limited, the manufacturer of Amel Susan food and baking products, has secured its position on the Financial Times ranking as one of Africa's Fastest-Growing Companies for 2025. Published on May 14th and in partnership with the global research firm Statista, this prestigious list recognises businesses that have demonstrated exceptional growth and resilience
- [NFVCB Promotes Responsible Content Consumption, Launches Media Literacy Clubs In Schools](https://brandcom.ng/2025/05/20/nfvcb-promotes-responsible-content-consumption-launches-media-literacy-clubs-in-schools/) - As part of its commitment to responsible movie and social media consumption among young people and to educating students in critical thinking and age-appropriate content, the National Film and Video Censors Board (NFVCB) has launched Media Literacy Clubs in secondary schools across Osun State. According to NFVCB, this effort is part of an initiative tagged
- [Juliet Ibrahim Bags First Degree In Marketing Communications, Graduates At 39](https://brandcom.ng/2025/05/20/juliet-ibrahim-bags-first-degree-in-marketing-communications-graduates-at-39/) - Juliet Ibrahim, a renowned Ghanaian actress and filmmaker, has achieved a remarkable milestone by earning her first degree at 39. She graduated with a Bachelor of Business Administration in Marketing Communications from Berkeley College in the United States. She put her education on hold after high school to support her siblings. She became famous at
- [Wema Bank, FBN Holdings, Six Other Generate N165.27bn e-Banking Income In Q1 2025](https://brandcom.ng/2025/05/19/wema-bank-fbn-holdings-six-other-generate-n165-27bn-e-banking-income-in-q1-2025/) - FBN Holdings Plc, Wema Bank Plc and six other top Nigerian financial institution have generated N165.27 billion from electronic-banking income in the first quarter of 2025. This represents an increase of 22.3 per cent from the N135.08 billion the eight banks reported in the first quarter of 2024. The six other banks are: Access Holdings
- [Lagos Govt Sends Strong Signals To Brand Owners: Full Enforcement Of Single-Use Plastics Begins July 1](https://brandcom.ng/2025/05/19/lagos-govt-sends-strong-signals-to-brand-owners-full-enforcement-of-single-use-plastics-begins-july-1/) - The Lagos State Government has sent a clear signal to brand owners, manufacturers, supermarkets, and other stakeholders with the announcement that full enforcement of the ban on the usage and distribution of Single-Use Plastics (SUPs) will begin on July 1, 2025. This declaration was made over the weekend by the Commissioner for the Environment and
- [NIPR Partners with Customs To Promote Professionalism In Public Relations Practice](https://brandcom.ng/2025/05/19/nipr-partners-with-customs-to-promote-professionalism-in-public-relations-practice/) - The Nigerian Institute of Public Relations (NIPR) FCT Chapter, collaborates with the Nigeria Customs Service (NCS) to promote professionalism, ethical standards, and strategic communication in public relations practice. The National Public Relations Officer (NPRO) of the NCS, Assistant Comptroller of Customs Abdullahi Maiwada, revealed that this partnership was the outcome of a recent courtesy visit
- [Over 1,000 Delegates Converge in Uyo As NPRW 2025 Kicks Off Today In Uyo](https://brandcom.ng/2025/05/19/over-1000-delegates-converge-in-uyo-as-nprw-2025-kicks-off-today-in-uyo/) - …As NPRW Promises To Be A Five-day Rollercoaster of Events The city of Uyo, Akwa Ibom State, is alive with anticipation as over 1,000 delegates from Nigeria and across Africa gather for the 2025 edition of the Nigeria Public Relations Week (NPRW), which officially begins today. The five-day national convergence, organized by the Nigerian Institute
- [Airtel Africa Appoints Publicis Groupe Africa Integrated Marketing Partner Across 12 Markets](https://brandcom.ng/2025/05/18/airtel-africa-appoints-publicis-groupe-africa-integrated-marketing-partner-across-12-markets/) - Following its recent mutual disengagement from Ogilvy Africa, Airtel Africa has announced the appointment of Publicis Groupe Africa as its integrated marketing partner across 12 key African markets; marking a strategic collaboration aimed at delivering creative, data-driven brand experiences. According to media reports, the partnership spans markets including Congo Brazzaville, Democratic Republic of the Congo
- [NAC Commences Registration Ahead Abuja Conference In November](https://brandcom.ng/2025/05/16/nac-commences-registration-ahead-of-abujas-conference-in-november/) - Ahead of its highly anticipated 2025 conference, organisers of the National Advertising Conference (NAC) have opened registration for interested participants. According to them, the early bird registration, which is live now, will end on August 31st, while late registration begins on September 1st to October 31st and November 1st to conference day, with fees ranging from
- [Olayinka Ijabiyi Assumes Role As Acting Group Head, Marketing & Corporate Comms At FirstBank](https://brandcom.ng/2025/05/16/olayinka-ijabiyi-climbs-higher-in-new-role-as-acting-group-head-marketing-corporate-comms-at-firstbank/) - Foremost marketing communications professional, Olayinka Ijabiyi has climb a rung higher on the ladder of his professional journey, following his elevation at First Bank of Nigeria Ltd, Nigeria’s premier and longest-standing financial services institution, as Acting Group Head, Marketing and Corporate Communications. This strategic elevation, as observers note, marks another milestone in Ijabiyi’s distinguished career,
- [Tope Sule Pitches Tent With Tolaram As Brand Manager For Indomie](https://brandcom.ng/2025/05/15/tope-sule-pitches-tent-with-tolaram-as-brand-manager-for-indomie/) - High-flying consummate marketing communications professional and one of Brandcom Awards Top 35 Under 35 marketing communications professionals, Tope Sule has joined the services of manufacturing conglomerate, Tolaram, as the Brand Manager for Indomie, the company’s pioneer brand. Renowned for his creativity and strategic acumen, Tope Sule brings a lot of experience and innovation to the
- [EXMAN Awards 2025: Akanmu, Obafemi, Atimomo, Others Named Jurors](https://brandcom.ng/2025/05/16/exman-awards-2025-akanmu-obafemi-atimomo-others-named-jurors/) - As part of preparation for its Annual General Meeting and prestigious Awards for Excellence, the Experiential Marketers Association of Nigeria (EXMAN) has named industry experts, Olu Akanmu, Academic Director, Lagos Business School; Ifeoluwa Esther Obafemi, General Manager, Modern Retail; Idiare Atimomo, Co-Founder and COO at Up In The Sky NG; Dr. Tola Bamigbaiye Elatuyi, Chair, Brand
- [Advertising Industry Mourns Late Suleman Omone-Ogie Momoh](https://brandcom.ng/2025/05/16/advertising-industry-mourns-late-suleman-omone-ogie-momoh/) - The Nigerian advertising industry is mourning the passing of one of its finest veterans, Suleman Omone-Ogie Momoh, who died on May 13, 2025, at the age of 52. His death has left a deep void in the hearts of many colleagues, friends, and associates, with an outpouring of grief and tributes across social media and
- [X3M Ideas Ranked Among Africa's Fastest-Growing Companies 2025 By Financial Times Of London](https://brandcom.ng/2025/05/14/x3m-ideas-ranked-among-africas-fastest-growing-companies-2025-by-financial-times-of-london/) - …A Detailed Look At How Nigeria’s Creative Powerhouse Earned Its Spot On The Prestigious List Nigeria’s X3M Ideas, one of Africa’s most admired advertising agencies, has earned a coveted spot on the Financial Times of London’s list of Africa’s Fastest-Growing Companies 2025, a reflection of its outstanding growth trajectory over a three-year period. Ranked 31st
- [Access Bank To Reward Customer With Over N200m In DiamondXtra Season 17](https://brandcom.ng/2025/05/15/access-bank-to-reward-customer-with-over-n200m-in-diamondxtra-season-17/) - As part of its commitment to transforming its customers’ lives and deepening financial inclusion across Nigeria, Access Bank Plc is rewarding its customers with millions of naira in its newly unveiled Season 17 loyalty reward scheme, DiamondXtra. To mark the launch, the bank rewarded 165 lucky customers with cash prizes ranging from ₦5,000 to ₦100,000
- [Mouka Unveils State-of-the-Art Sleep Gallery In Kano](https://brandcom.ng/2025/05/15/mouka-unveils-state-of-the-art-sleep-gallery-in-kano/) - Mouka, one of Nigeria's leading manufacturers of mattresses, pillows, and other bedding products, has announced the grand opening of its newest Sleep Gallery in the heart of Kano State, where the company was founded back in 1959. Launching this gallery in Kano marks the next step in the oganisation’s plan to deepen distribution, thus ensuring
- [X3M Ideas Zambia Hits Spotlight Yet Again, Wins Big At Marketing Excellence Awards](https://brandcom.ng/2025/05/15/x3m-ideas-zambia-hits-spotlight-yet-again-wins-big-at-marketing-excellence-awards/) - Following in its tradition of excellence, trailblazing creative advertising agency, X3M Ideas Zambia, the southern African subsidiary of the X3M Ideas Group headquartered in Lagos, Nigeria, has once again hit the spotlight as it has won big at the 2024 Marketing Excellence Awards ceremony organized by Zambia Institute of Marketing, recently. The agency took home
- [Sarah Agha: 10 Things About The New Marketing Director Of Nigerian Breweries Taking Over From June](https://brandcom.ng/2025/05/15/sarah-agha-10-things-about-the-new-marketing-director-of-nigerian-breweries-taking-over-from-june/) - Though it is no longer news that marketing communications Amazon, Sarah Agha, will fully assume the position of Marketing Director at Nigerian Breweries Plc in June 2025, the excitement and conversations around the strategic implications of this appointment continue to reverberate across professional and corporate circles. Agha is taking over from Emma Oriakhi, the Nigerian
- [Johnvents Group Makes Strategic Entry into Rice Market, Targets Senegal and The Gambia](https://brandcom.ng/2025/05/15/johnvents-group-makes-strategic-entry-into-rice-market-targets-senegal-and-the-gambia/) - In a bold move to enhance food supply and strengthen food security across Africa, Johnvents Group has successfully delivered its major vessel load of premium-quality rice, Johnvents Rice, to Senegal, marking the company’s official entry into the rice market. Sourced from Pakistan, a top global producer accounting for over 8% of the world’s rice exports,
- [Heirs Life Assurance Appoints Callista Azogu As Independent Non-Executive Director](https://brandcom.ng/2025/04/24/heirs-life-assurance-appoints-callista-azogu-as-independent-non-executive-director/) - Heirs Life Assurance, the specialist life insurance member of Heirs Insurance Group, has announced the appointment of Callista Azogu as an Independent Non-Executive Director. Callista is an accomplished business leader with over 35 years of experience spanning finance, operations, human resources, and executive leadership. She previously served as the Deputy Managing Director at Nigerian Agip
- [2025 Roundtable Summit: Blanche Aigle To Drive Investment Opportunities For Nigeria’s Media Industry](https://brandcom.ng/2025/05/14/2025-roundtable-summit-blanche-aigle-to-drive-investment-opportunities-for-nigerias-media-industry/) - Blanche Aigle Communications, a leading public relations and award-winning agency in Africa, is set to drive investment opportunities for Nigeria’s media industry with its 2025 edition of Media Roundtable Summit, a thought-leadership event dedicated to shaping the future of Africa’s media landscape. With the theme, ‘Africa’s Media Renaissance: Building a Thriving Industry at the Intersection
- [Golden Penny Pasta Campus Storm Set To Hit Abia State University, 15-16 May](https://brandcom.ng/2025/05/14/golden-penny-pasta-campus-storm-set-to-hit-abia-state-university-15-16-may/) - Golden Penny Pasta is set to hold a campus activation event at the Abia State University (ABSU) on May 15-16. The two-day event promises to be an exciting experience for students, with a range of activities planned to engage and entertain thousands of young consumers expected at the event. The campus activation is designed to
- [Google Undergoes Brand Refresh, Changes Logo After 10 Years](https://brandcom.ng/2025/05/13/google-undergoes-brand-refresh-changes-logo-after-10-years/) - Perhaps, in a bid to remain in tune with the changing dynamics of its now disrupted space, search engine giant, Google has amongst other things undergone a brand refresh with a change of its iconic logo after about 10 years. The new logo features a gradient design, where the colours red, yellow, green, and blue
- [CSR: FirstBank Partners NDLEA To Tackle Drug Trafficking, Abuse In Nigeria](https://brandcom.ng/2025/05/13/csr-firstbank-partners-ndlea-to-tackle-drug-trafficking-abuse-in-nigeria/) - First Bank of Nigeria Limited (FirstBank), the premier West African financial institution and financial inclusion bank, is partnering with the National Drug Law Enforcement Agency (NDLEA) to strengthen the fight against drug trafficking and abuse in Nigeria. Mr. Olusegun Alebiosu, at the bank’s Head Office in Marina, the CEO of First Bank during a recent
- [Reckitt Nigeria Revitalizes Dettol Original Soap With 12-hour Protective Shield](https://brandcom.ng/2025/05/13/reckitt-nigeria-revitalizes-dettol-original-soap-with-12-hour-germ-protection/) - Reckitt, a global leader in health, hygiene, and nutrition, has revealed a new claim for its Dettol original antibacterial bar soap in Nigeria. With regular use, the antibacterial soap is said to support the skin’s natural germ fighting ability for up to 12 hours, thereby ensuring your soap works with, not against, your skin’s natural
- [5G Rollout: Airtel Poised To Double Capital Spending On Rural Connectivity In 2025](https://brandcom.ng/2025/05/13/5g-rollout-airtel-poised-to-double-capital-spending-on-rural-connectivity-in-2025/) - Airtel Nigeria, one of the country’s leading telecoms operators, has revealed plans to double its capital expenditure in 2025 to accelerate the rollout of 5G services and expand mobile coverage in underserved rural areas. According to Airtel, the increased spending will fund a major network upgrade, including the deployment of new sites, expansion of its
- [Majeurs Holdings Unveils Veteran Nollywood Actress “Iya Rainbow” As Brand Ambassador](https://brandcom.ng/2025/05/08/majeurs-holdings-unveils-veteran-nollywood-actress-iya-rainbow-as-brand-ambassador/) - Majeurs Holdings, a leading African luxury furniture manufacturer, has unveiled veteran Nollywood actress, Madam Idowu Philips, popularly known as “Iya Rainbow”, as its brand ambassador. The partnership was formalised at a contract signing ceremony in Lagos on Friday, marking a significant milestone for both the brand and the beloved actress. Iya Rainbow's one-year ambassadorship will
- [Enobong Ossai Joins Ogilvy Africa/Nigeria As Group Head, Brand Management & PR](https://brandcom.ng/2025/05/12/enobong-ossai-joins-ogilvy-africa-nigeria-as-group-head-brand-management-pr/) - Enobong Ossai, brand and project management professional has been appointed as the Group Head, Brand Management and PR at Ogilvy Africa/Nigeria. Prior to her appointment, Ossai was the Senior Project Manager at Tequila Nigeria. Ossai is a dynamic and adaptable professional with a global outlook and a strong digital mindset. Open to new challenges that
- [Airtel Rakes In $145 Billion In Mobile Money Transactions](https://brandcom.ng/2025/05/12/airtel-rakes-in-145-billion-in-mobile-money-transactions/) - Telecommunication giant Airtel Africa has reported $145 billion in mobile money transactions for the fiscal year ending March 31, 2025. This reflects a 34% increase in constant currency as mobile money customers grew by 17.3% year-over-year, reaching 44.6 million users. According to the fiscal report, the company’s total revenue for FY25 stood at $4.96 billion, marking
- [Femi Adebayo’s Seven Doors Win Big At 2025 AMVCA](https://brandcom.ng/2025/05/11/femi-adebayos-seven-doors-win-big-at-2025-amvca/) - Femi Adebayo’s Seven Doors emerged as one of the biggest winners at the 11th edition of the Africa Magic Viewers’ Choice Awards (AMVCA), held last Saturday in Lagos, with three major awards. The film took home Best Music Score, Best Lead Actor, and Best Lead Actress, marking a triumphant night for the Yoruba-language drama. This
- [Google Partners NITDA To Ignite Digital Revolution, Set To Make Nigeria Africa's AI & Digital Hub](https://brandcom.ng/2025/05/11/google-partners-nitda-to-ignite-digital-revolution-set-to-make-nigeria-africas-ai-digital-hub/) - Tech giant, Google, is partnering with the National Information Technology Development Agency (NITDA) to ignite a digital revolution in Nigeria as a leading Artificial Intelligence (AI) and digital hub in West and Central Africa. According to NITDA, the move followed the recent historic meeting between President Bola Ahmed Tinubu and Sundar Pichai, Google's Chief Executive
- [Tariff Increment: Internet Consumers In Nigeria Decline By Nearly 1m](https://brandcom.ng/2025/05/10/tariff-increment-internet-consumers-in-nigeria-decline-by-nearly-1m/) - The Nigerian Communications Commission (NCC) has disclosed that the telecommunications sector is witnessing a decline in the number of Internet services consumed. This follows the regulatory approval and subsequent implementation of 50 per cent tariff hikes on voice, data, and SMS services by Mobile Network Operators (MNOS) in January 2025. The NCC revealed this development
- [Experts Discuss Necessity Of Optimisation At 9th DStv-MIPAN Conference](https://brandcom.ng/2025/05/09/experts-discuss-necessity-of-optimisation-at-9th-dstv-mipan-conference/) - DStv Media Sales, and the Media Independent Practitioners Association of Nigeria (MIPAN) successfully hosted the 9th edition of their annual industry conference yesterday, May 8, 2025, at Radisson Blu, Ikeja, Lagos. The conference, themed "Optimise," brought together experts to discuss the importance of optimisation, collaboration, and innovation in the media landscape as well as the
- [Nigeria’s Amachree, Oyegbola, Temitope Make Cannes Lions 2025 Shortlisting Jury Line-up](https://brandcom.ng/2025/05/09/nigerias-amachree-oyegbola-temitope-make-cannes-lions-2025-shortlisting-jury-line-up/) - Sandra Amachree, Head of Communications - Marketing, HEINEKEN, Nigeria; Dare Oyegbola, Head Agency Operations at Havas Play Nigeria and Ghana; Joseph Temitope, Director, Brand Strategy, Dentsu Creative, Nigeria and Tracey Afuwape, Chief Strategy Director, PHD, Nigeria, have made it to the Cannes Lions 2025 Shortlisting Jury line-up. Cannes Lions announced the line-up of global experts
- [Airtel Nigeria Doubles Capital Investment, Driving Network Expansion And Digital Inclusion](https://brandcom.ng/2025/05/08/airtel-nigeria-doubles-capital-investment-driving-network-expansion-and-digital-inclusion/) - Airtel Nigeria, a leading telecommunications service provider and subsidiary of Airtel Africa, has announced that it is doubling its capital investment commitment to the Nigerian market, reinforcing its unwavering dedication to delivering superior service and driving digital inclusion. This unprecedented investment surge covers critical infrastructure upgrades, rural coverage expansion, advanced data solutions, customer experience enhancements, and community-driven initiatives. The move also underlines Airtel Nigeria’s continued role as a
- [WhyFinite: Scaling To The Big League With Marketing Excellence And Thought Leadership](https://brandcom.ng/2025/05/08/whyfinite-scaling-to-the-big-league-with-marketing-excellence-and-thought-leadership/) - Marketing today is about crafting experiences that resonate, building connections that last, and driving results that matter. In this evolving landscape, where brands are constantly seeking new ways to connect with their audiences, one agency is pushing the limits of what's possible. The rules of marketing are being rewritten, and WhyFinite Martech Limited is leading the charge.
- [RIOT: Redefining Disruption in Nigeria’s Marketing Landscape, Turning Chaos Into Creativity](https://brandcom.ng/2025/05/08/riot-redefining-disruption-in-nigerias-marketing-landscape-turning-chaos-into-creativity/) - When people hear the word "riot," what often come to mind is chaos, upheaval, and unrestrained movement. "Running riot" connotes wild energy, breaking free from norms, and making an impact that cannot be ignored. However, in the marketing world, RIOT has redefined this concept entirely. In their hands, the term does not symbolize disorder—it is
- [Riquesa: Delivering Tailored Solutions With Winning Formula That Drive Exceptional Results](https://brandcom.ng/2025/05/08/riquesa-delivering-tailored-solutions-with-winning-formula-that-drive-exceptional-results/) - The creative agency landscape has evolved significantly in recent years, with a growing demand for 360-degree marketing and creative services. This shift is driven by brands seeking holistic solutions that integrate strategy, creativity, and technology to drive business growth. In response, top-tier creative agencies are expanding their capabilities to deliver comprehensive services, from branding and
- [PalmPay Champions Contactless Payments At BusinessDay Future Of Payment Conference](https://brandcom.ng/2025/05/02/palmpay-champions-contactless-payments-at-businessday-future-of-payment-conference/) - PalmPay, a leading full-service digital bank, has reaffirmed its dedication to advancing the future of payments in Nigeria by promoting the widespread adoption of contactless-enabled payment terminals. This was made known during the recently concluded BusinessDay Future of Payment Conference, themed "Fintech Evolution: Gateway to Payments." In his welcome address, BusinessDay Publisher, Frank Aigbogun, emphasized that the
- [AMVCA 2025: Celebrities, Brands In Top Gear To Revel Africa's Heritage & Creativity](https://brandcom.ng/2025/05/07/amvca-2025-celebrities-brands-in-top-gear-to-revel-africas-heritage-creativity/) - A-list celebrities in the entertainment industry and top brands in the continent are gearing up to celebrate Africa’s creativity and heritage at the 11th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) as it kicks off today, 7th May in Lagos. With strong partnerships, including lead sponsorship by Amstel Malta, tactical sponsor Onga and
- [Africa Hits 20 On Cannes Lions 2025 Jury Lineup](https://brandcom.ng/2025/05/07/africa-hits-20-on-cannes-lions-2025-jury-lineup/) - This year’s Cannes Lions should be a very exciting one for the continent of Africa. Twenty African creatives have made it to the Cannes Lions 2025 jury lineup. They include Xolisa Dyeshana, Chief Creative Officer at Joe Public, who will lead the Audio & Radio jury, and Andisa Ntsubane, Managing Executive for Brand, Marketing, and
- [Intense Group: Dependable Growth Partner In Nigeria’s Marketing Ecosystem](https://brandcom.ng/2025/05/07/intense-group-dependable-growth-partner-in-nigerias-marketing-ecosystem/) - The integrated marketing communications industry is on the cusp of a revolution and in a bold move that's set to disrupt the marketing landscape, Intense Group has undergone a transformation of epic proportions. Gone are the days of being just another marketing agency; today, Intense Group stands tall as a growth partner, committed to driving
- [Lightinc:Pushing Creative Boundaries, Delivering Impactful Campaigns](https://brandcom.ng/2025/05/07/lightincpushing-creative-boundaries-delivering-impactful-campaigns/) - “Create the highest, grandest vision possible for your life, because you become what you believe”. Those were the words of popular American showbiz impresario, Oprah Winfrey while speaking of ways humans can create a legacy of a lifetime. Sanusi Olawale, Founder and Creative Director of LightInc, must have picked up this deep-rooted advice when he envisioned a team where
- [Nigeria Boasts 51 Million Active WhatsApp Users, Ranks 10th Globally](https://brandcom.ng/2025/05/07/nigeria-boasts-51-million-active-whatsapp-users-ranks-10th-globally/) - Nigeria is a significant player in the global WhatsApp landscape, boasting an impressive 51 million active users as of April 2024, making it the 10th largest user base globally. According to Meta Artificial Intelligence (AI), this represented about two per cent of WhatsApp’s active users worldwide. This substantial user base earns the country a notable
- [Brand Owners Hail FG's Nigeria First Policy](https://brandcom.ng/2025/05/07/brand-owners-hail-fgs-nigeria-first-policy/) - Brand owners under the umbrella of the Manufacturers Association of Nigeria (MAN) and the Nigeria Employers’ Consultative Association (NECA) have commended the federal government for the recent Nigeria First policy on public procurement that prioritises patronage of Made-in-Nigeria goods and services. The Federal Executive Council (FEC) approved a new policy framework, tagged the ‘Renewed Hope
- [The Connecting Bridge: Driving High-Profile Campaigns With Creative Excellence & Digital Innovations](https://brandcom.ng/2025/05/07/connecting-bridge-driving-high-profile-campaigns-with-creative-excellence-digital-innovations/) - The growth of digital technology has remarkably altered the very architecture of marketing, making the business environment increasingly competitive than ever before. The struggle for market share by various brands in a precarious environment has equally spurred the emergence of many innovative players within the ecosystem. Interestingly, consumer engagement has now assumed the level of mystic awe; the kind reserved for deities. In the struggle to
- [Marketing Services Agencies To Watch In 2025, How They Shaped 2024](https://brandcom.ng/2025/05/07/marketing-services-agencies-to-watch-in-2025-how-they-shaped-2024/) - Marketing services agencies provide specialized marketing expertise and services to help brands and companies reach, engage, and convert their target audiences. They offer a range of services, including digital marketing, social media management, content creation, SEO, and more. They provide support for every part of the marketing mix: from communication to product as well as price and sales. In Nigeria, these agencies have shown strong relevance
- [Flashchange Partners Ruth Foundation To Empower Vulnerable Children In Alimosho With Skill Acquisition](https://brandcom.ng/2025/05/06/flashchange-partners-ruth-foundation-to-empower-vulnerable-children-in-alimosho-with-skill-acquisition/) - In an inspiring initiative to uplift the next generation, Flashchange, a digital assets trading platform, and Ruth Foundation recently implemented the "Orphanage Skill Acquisition Assembly 2.0 program," a skills empowerment program for vulnerable children at Alimosho in Lagos. The five-day programme, which took place in April, was curated to equip vulnerable children from 4 to
- [Creative Confidence In Crisis, Cannes2025 Report Reveals](https://brandcom.ng/2025/05/05/creative-confidence-in-crisis-cannes2025-report-reveals/) - Cannes Lions' 2025 report has revealed that Creative confidence globally is in crisis. The report released recently by Cannes Lions diclosed that creative confidence, which is the belief that bold, original ideas drive business success in the creeative world, is being undermined by the struggle to generate strong insights, and lack of cultural agility. Tagged
- [Experts Charge CEOs, Marketing Practitioners On New Strategy To Meet Consumer’s Preference At 2025 Industry Summit](https://brandcom.ng/2025/05/05/experts-charge-ceos-marketing-practitioners-on-new-strategy-to-meet-consumers-preference-at-2025-industry-summit/) - Brand owners and players in the Fast-Moving Consumer Goods (FMCG) space were on Friday charged to be dynamic to be able to meet the present-day consumer needs which are constantly evolving. The socio-economic realities have made this to be so, as consumers, faced with decreasing purchasing power, continue to challenge their loyalty to any particular
- [ARCON Reads Riot Act To Agencies, Advertisers, Others On Deceptive Advertising, Affirms Consumer Protection Remains Paramount](https://brandcom.ng/2025/05/05/arcon-reads-riot-act-to-agencies-advertisers-others-on-deceptive-advertising-affirms-consumer-protection-remains-paramount/) - The Advertising Regulatory Council of Nigeria (ARCON) has issued a decisive warning to all agencies, advertisers, media owners, content creators, influencers, and other stakeholders in the advertising and media ecosystem, declaring a no-tolerance stance against deceptive advertising practices. This comes on the heels of a landmark judgment by the Federal High Court in Lagos, which
- [NIMN Unveils Theme For 2025 Conference, AGM, To Explore ESG In Creating Value Across Generations](https://brandcom.ng/2025/05/05/nimn-unveils-theme-for-2025-conference-agm-to-explore-esg-in-creating-value-across-generations/) - The National Institute of Marketing of Nigeria (NIMN) has unveiled its theme for the 2025 edition of its fast approaching Annual Marketing Conference (AMC) and Annual General Meeting (AGM) billed to take place from June 19th to the 20th at CEEDAPEG Hotel, Uyo, Akwa Ibom State. The theme, “Leveraging Environmental, Social, and Governance (ESG) in
- [AI And Its Promise Of Rendering Creatives Jobless](https://brandcom.ng/2025/05/05/ai-and-its-promise-of-rendering-creatives-jobless/) - Every time something new (Technology) shows up, we panic. When GSM came, we said, “Who go afford am?” When the internet landed, we said, “Ah, this thing will take jobs.” When Google became a thing, teachers feared assignments would turn into rubbish. I remember when there was an aversion to Calculators in secondary school because
- [BBNaija Commences Audition For Season 10, Physical Check-up Holds In Lagos, Abuja, Enugu](https://brandcom.ng/2025/05/05/bbnaija-commences-audition-for-season-10-physical-check-up-holds-in-lagos-abuja-enugu/) - The organisers of Big Brother Naija have confirmed that auditions for the 10th edition of Nigeria’s biggest reality TV show started online On May 3. In an official post shared on social media on Saturday, the organizer revealed that after the online audition on May 7, successful online applicants will proceed to in-person auditions, which
- [Loatsad Promomedia Donates Portable Cabin To Military Officers At The Murtala Mohammed International Airport Lagos](https://brandcom.ng/2025/05/05/loatsad-promomedia-donates-portable-cabin-to-airport-military-officers-at-the-murtala-mohammed-international-airport-lagos/) - Loatsad Promomedia as part of its corporate social responsibility recently donated a fully equipped portable cabin to military officers stationed at the Murtala Mohammed International airport. The facility, designed to offer a secure, comfortable, and conducive environment, is aimed at supporting the officers as they diligently carry out their duties in safeguarding lives and property
- [Dangote Group Targets $30 Billion Revenue In 2026 Amid Global Trade Uncertainty](https://brandcom.ng/2025/05/04/dangote-group-targets-30-billion-revenue-in-2026-amid-global-trade-uncertainty/) - Dangote Group is set to generate $30 billion in total revenue in 2026, despite concerns over potential global trade disruptions caused by U.S. President Donald Trump’s tariffs. Aliko Dangote, the founder and CEO of Dangote Group made this projection during a venture capital conference held recently in Lagos. He revealed that his vast conglomerate, which
- [BUA Foods Records N125bn Profit As Revenue Grows By 24% In Q1 2025](https://brandcom.ng/2025/05/02/bua-foods-records-n125bn-profit-as-revenue-grows-by-24-in-q1-2025/) - BUA Foods Plc has announced its unaudited financial results for the first quarter of 2025, demonstrating robust growth across key financial indicators. The company recorded a significant revenue growth of 24 per cent to ₦442.1 billion in Q1 2025, up from ₦356.9 billion in the corresponding period of 2024. This impressive performance was driven by substantial increases in revenue from Flour, which soared 145 per
- [New York Festivals Advertising Awards Partners LTX Studio To Launch NYFAI, New AI-Powered Creative Competition](https://brandcom.ng/2025/05/02/new-york-festivals-advertising-awards-partners-ltx-studio-to-launch-nyfai-new-ai-powered-creative-competition/) - New York Festivals Advertising Awards(NYFA) has announced a dynamic new partnership with LTX Studio, the first entirely AI-powered creative platform from Lightricks. Together with some of the world's most future-forward agencies, NYFA and LTX are launching NYFAI, an innovative global competition designed to push the boundaries of storytelling through the power of AI. According to
- [Transcorp Group Rakes In N73.31bn Profit In 2025 Q1](https://brandcom.ng/2025/05/02/transcorp-group-rakes-in-n73-31bn-profit-in-2025-q1/) - Transcorp Group, one of Nigeria’s leading listed conglomerates with investments in the power, hospitality, and energy sectors, has recorded a N73.31bn Profit increase in its unaudited financial results for the first quarter ended March 31, 2025. According to the financial report, the group recorded a 62% increase in revenue, rising to N143.7 billion in Q1
- [Banks’ Customers To Pay N6 Per SMS Transaction Alert Starting May 1 ](https://brandcom.ng/2025/05/01/banks-customers-to-pay-n6-per-sms-transaction-alert-starting-may-1/) - Commercial banks in Nigeria today began the collection of the new N6 fee per alert on transaction. This is almost a 40 percent increase on the previous fee of N4. The banks had earlier sent messages to their customers since last Wednesday to inform them of the new rate. According to the banks, the increase
- [Reputation Is Currency—Building Trust In Africa’s Financial Ecosystem](https://brandcom.ng/2025/05/01/reputation-is-currency-building-trust-in-africas-financial-ecosystem/) - In Africa's financial landscape, trust isn't merely an intangible asset, it’s the fundamental currency that determines success. Recent events have dramatically highlighted this reality. In early 2023, Nigeria's central bank introduced new banknotes with a tight exchange deadline, creating chaos. Banks couldn't meet demand, leaving customers stranded in long queues. Many who had specifically entered
- [GTCO Food Festival 2025 Begins Friday In Lagos](https://brandcom.ng/2025/04/28/gtco-food-festival-2025-begins-friday-in-lagos/) - The stage is set for Africa’s most anticipated celebration of food, drink, and culture as Guaranty Trust Holding Company Plc (GTCO) announces the 8th edition of the GTCO Food and Drink Festival, scheduled to hold from Friday, May 2nd to Sunday, May 4th, 2025, at GTCentre, Plot 1 Water Corporation Drive, Oniru, Victoria Island, Lagos.
- [Starcom Media Perspectives: Maximising The Power Of Data- Driven Solutions For Brand Communication Needs](https://brandcom.ng/2025/04/30/starcom-media-perspectives-maximising-the-power-of-data-driven-solutions-for-brand-communication-needs/) - While brands fight for attention in an increasingly crowded digital space, the true winners are those who master the balance between numbers and narratives. Starcom Media Perspectives is a powerhouse where cutting-edge data analytics converges with boundary-pushing creativity to craft campaigns that don’t just reach audiences but resonate deeply. At the heart of Starcom Media Perspectives’ philosophy
- [MTN Appoints Egerton Idehen As Chief Broadband Officer](https://brandcom.ng/2025/05/01/mtn-appoints-egerton-idehen-as-chief-broadband-officer/) - Leading technology company, MTN Nigeria, has announced the appointment of Egerton Idehen as Chief Broadband Officer (CBBO), effective April 2025. Egerton joined MTN in 2002 as a Call Centre Agent and quickly advanced to Call Centre Manager. He has held various pivotal roles, including Customer Relationship Manager for the High Value Segment, Regional Head and
- [Just In: Court Declares ARCON Has Power To Regulate Advertising On Social Media, Others](https://brandcom.ng/2025/04/29/just-in-court-declares-arcon-has-power-to-regulate-advertising-on-social-media-others/) - In what has been termed a landmark ruling, a Federal High Court sitting in Lagos has declared that the Advertising Regulatory Council of Nigeria (ARCON) has the legal authority to regulate advertising across all media platforms—including traditional outlets like print and broadcast, as well as digital and social media. The ruling was delivered by Honourable
- [mediaReach OMD: Redefining Nigeria's Media Landscape In 2024, Pioneering Advertising Future In 2025](https://brandcom.ng/2025/04/30/mediareach-omd-redefining-nigerias-media-landscape-in-2024-pioneering-advertising-future-in-2025/) - A Legacy of Innovation and Leadership For over two decades, mediaReach OMD has proudly stood as a titan in Nigeria's media and advertising industry. Established in 1999, the agency has not only weathered the dynamic shifts of the market but has consistently led its evolution, holding the No. 1 position in market share since RECMA
- [PHD Nigeria: Driving Business Growth Through Innovative Marketing Solutions](https://brandcom.ng/2025/04/30/phd-nigeria-driving-business-growth-through-innovative-marketing-solutions/) - PHD Nigeria has always shown commitment to maintaining the highest standard of excellence in media planning and buying. As a member of the globally revered Omnicom Media Group, PHD Nigeria has always leveraged cutting-edge expertise and innovative solutions, to lead the way in Nigeria’s media landscape, driving business growth and success for its clients. With its expertise
- [Media 100 – Redefining Media Excellence In Nigeria And Beyond](https://brandcom.ng/2025/04/30/media-100-redefining-media-excellence-in-nigeria-and-beyond/) - It may not be among the media independent agencies that come to mind readily when you need to search for one, but this relatively young, fast-rising and dynamic agency - Media 100 has become a shining example of Nigerian ingenuity, rewriting the rules of media engagement with creativity and precision. Under the visionary leadership of
- [MTN Nigeria Bounces Back To Profit Lane, Records N1 trillion Revenue In Q1 2025](https://brandcom.ng/2025/04/30/mtn-nigeria-bounces-back-to-profit-lane-records-n1-trillion-revenue-in-q1-2025/) - MTN Nigeria recorded N1 trillion in revenue in the first quarter of this year, which represents a 40.5% increase compared with Q1 2024 revenue. This result is buoyed by the recent tariff increment implemented in the middle of February 2025, even as the impact of the tariff adjustment is yet to be fully realized. According
- [BrandEye Media: Pioneering Tomorrow’s Brand Narratives Today](https://brandcom.ng/2025/04/30/brandeye-media-pioneering-tomorrows-brand-narratives-today/) - If the human attention span were a creature, it might well be a jellyfish—drifting, ephemeral, and effortlessly diverted by the next shimmering distraction. Studies suggest that the average person’s focus now lasts a mere eight seconds, shorter than that of a goldfish. With today’s hyperconnected world, consumers are bombarded by a barrage of content everywhere
- [All Seasons Zenith: Redefining ROI, Leading the Charge in Data-Driven Creativity, Innovation In Africa](https://brandcom.ng/2025/04/29/all-seasons-zenith-redefining-roi-leading-the-charge-in-data-driven-creativity-innovation-in-africa/) - In Africa, the Nigerian advertising and media industry is one of the most dynamic and fast-paced markets the continent can boast of. With a population exceeding 220 million and internet penetration surpassing 50%, the nation’s media consumption habits are evolving at breakneck speed. Traditional media, once the cornerstone of advertising, now shares the spotlight with
- [Media Independent Agencies To Watch In 2025, How They Shaped 2024](https://brandcom.ng/2025/04/29/media-independent-agencies-to-watch-in-2025-how-they-shaped-2024/) - Media Independent agencies in Nigeria play a crucial role in helping brands strategically purchase advertising space across various channels, including television, radio, print, and digital platforms. Understanding media buying is vital for any successful advertising strategy. It's not just about purchasing ad space; it's about making informed decisions that align with the brand’s objectives and audience needs. In exploring media buying, the focus must be on employing effective
- [Nigerian Breweries Plc Appoints Uzo Odenigbo As Corporate Affairs Director ](https://brandcom.ng/2025/04/29/nigerian-breweries-plc-appoints-uzo-odenigbo-as-corporate-affairs-director/) - Nigerian Breweries Plc, one of Nigeria’s foremost brewing companies, has announced the appointment of Uzodinma Odenigbo as the Corporate Affairs Director of the company. Odenigbo succeeds Sade Morgan who has been elevated to a global role as Heineken’s Corporate Affairs Director, Africa, Middle East and Africa. The appointment, which takes effect from May 1, 2025
- [Mike Adenuga @ 72: Celebrating The Spirit Of Africa & An Epitome Of Branding Excellence](https://brandcom.ng/2025/04/29/mike-adenuga-72-celebrating-the-spirit-of-africa-epitome-of-branding-excellence/) - No doubt, many pages of our national dailies, some magazines and broadcast platforms, not excluding digital and Out-of-Home will be brimming with felicitations and birthday messages for the one man who ensured that the 29th of April 29th is not just another day on the calendar. Indeed, it is the birthday of Dr. Mike Adenuga Jr.,
- [Better Times Ahead For Pharmaceutical Brands As FG Mulls Training Academy, 70% Target On Local Drug Production](https://brandcom.ng/2025/04/29/better-times-ahead-for-pharmaceutical-brands-as-fg-mulls-training-academy-70-target-on-local-drug-production/) - The future for pharmaceutical brands in Nigeria's healthcare sector is looking quite bright as the Federal Government has unveiled plans to establish the Empower Academy Nigeria; a specialized training hub aimed at boosting local manufacturing of pharmaceutical products and medical devices. Coordinating Minister of Health and Social Welfare, Prof. Muhammad Pate, announced the initiative recently
- [FirstBank Partners Headies Awards To Deepen Innovation In Nigeria's Creative Industry](https://brandcom.ng/2025/04/29/firstbank-partners-headies-awards-to-deepen-innovation-in-nigerias-creative-industry/) - FirstBank, one of the leading financial institutions in Nigeria, through its First@Arts initiative, has partnered with the Head­ies Awards, a popular music awards show, to celebrate creativity and innovation in its 17th edition, which was recently held at Landmark Event Centre, Victoria Island, Lagos. This collaboration reflects FirstBank’s commitment to supporting creative talents and SMEs
- [Heineken Elevates Sade Morgan As Corporate Affairs Director For Africa & Middle East](https://brandcom.ng/2025/04/28/nigerian-breweries-sade-morgan-named-corporate-affairs-director-for-heineken-africa-middle-east/) - Heineken has announced the appointment of Sade Morgan as the Corporate Affairs Director, for Africa & Middle East (AME) region. Her appointment takes effect on 1st May, 2025. The appointment was conveyed in a statement signed by the Managing Director, Nigerian Breweries Plc, Hans Essaadi on Friday, April 4, 2025. Morgan, who is currently Nigerian
- [Destination Marketing: Nigeria To Host 68th Meeting Of UN Tourism Commission For Africa, June 11th-13th](https://brandcom.ng/2025/04/28/destination-marketing-nigeria-to-host-68th-meeting-of-un-tourism-commission-for-africa-june-11th-13th/) - The Federal Ministry of Art, Culture, Tourism and Creative Economy, has stated that Nigeria will be hosting the 68th meeting of the UN Tourism Commission for Africa (CAF) in Abuja from June 11-13, 2025. Barr Hannatu Musa Musawa, Art, Culture, Tourism and Creative Economy Minister, revealed this when a two-man team from the United Nations
- [Imagine Anything And Meta4 will Create It](https://brandcom.ng/2025/04/26/imagine-anything-and-meta4-will-create-it/) - As marketing leaders in Lagos and across Africa, we know the pressure is always on. Campaigns need to deliver, budgets need to work hard, and every touchpoint needs to build brand love. Corporate gifting should be a powerful tool in our arsenal, a way to thank clients, motivate teams, and keep our brand top-of-mind. But let's be
- [New York Festival Advertising Awards Appoints Elav Horwitz As Chair Of 2025 Future Now Executive Jury](https://brandcom.ng/2025/04/28/new-york-festival-advertising-awards-appoints-elav-horwitz-as-chair-of-2025-future-now-executive-jury/) - Future-Forward Agency, Brand Leaders Join The Panel New York Festivals Advertising Awards has announced a technology trailblazer, Elav Horwitz as Chair of the esteemed 2025 Future Now Executive Jury, and will be joined by a panel of forward-thinking agency and brand leaders. The NYF Advertising Awards has assembled a distinguished panel of creative technology leaders to judge
- [Nigerian Brands, Where’s The Value?](https://brandcom.ng/2025/04/28/nigerian-brands-wheres-the-value/) - It’s the market asking. I’m only a dispatch writer. Because, whenever a Nigerian brand announces increment in price, 2 kinds of market reactions typically follow it. The first kind outrightly condemns the increment. With little to no consideration for socio-economic realities, it subtly labels it exploitative, insensitive and unnecessary. This kind of reaction is the
- [Watermark & Victoria: Creating Lasting Connections Between Brands And Consumers](https://brandcom.ng/2025/04/25/watermark-victoria-creating-lasting-connections-between-brands-and-consumers/) - Central to the success of Watermark & Victoria is its mission, which is to be “Nigeria’s most trusted and professional agency by spearheading world-class solutions. The Chief Executive Officer of Watermark, Victoria Adewunmi, encapsulates this while explaining the agency’s focus: “Our style involves aligning your brand DNA to engagement activities to influence consumer patterns through unforgettable brand experiences”. This forward-thinking philosophy has driven
- [Storyliving, Not Storytelling: The Future of Brand Communication](https://brandcom.ng/2025/04/25/storyliving-not-storytelling-the-future-of-brand-communication/) - Traditionally, brands relied on storytelling to convey their messages. A well-crafted narrative, backed by compelling visuals and emotional appeal, could create a connection between the brand and the consumer. However, this approach has its limitations. In an age of information overload, consumers are becoming more discerning, and the saturation of marketing messages has made it
- [Onyinyechi Anele Makes History As First Female Director Of Army Public Relations](https://brandcom.ng/2025/04/25/onyinyechi-anele-makes-history-as-first-female-director-of-army-public-relations/) - In a history-making feat, Communications professional Lieutenant Colonel Anele Onyinyechi has been appointed the Acting Director of Army Public Relations—the first woman to hold the position. With her recent appointment which was announced recently, observers say it's a reflection of the Nigerian Army’s evolving commitment to gender inclusion and professionalism and her leadership is already
- [Outori: Elevating Experiential Marketing To Meet The Evolving Needs Of Brands](https://brandcom.ng/2025/04/24/outori-elevating-experiential-marketing-to-meet-the-evolving-needs-of-brands/) - It is no longer news that we live in a digitally driven world, where brands constantly seek new ways to connect with their audiences. While traditional advertising methods can grab attention, they often fall short of creating meaningful, lasting relationships. This is where experiential marketing comes in – an approach that builds relationships between brands
- [First Katalyst Marketing: Re-engineering Brand Engagements With Immersive BTL Marketing](https://brandcom.ng/2025/04/24/first-katalyst-marketing-re-engineering-brand-engagements-with-immersive-btl-marketing/) - It was a bright Friday morning on June 1, 2012, in the first office of First Katalyst Marketing, nestled in Ajao Estate, Lagos. The Managing Director, Soji Odedina, stood before a small team of eager staff, to deliver what would be the mission of the agency, at that time: “We will deliver first-class ideas and
- [Expose: The Odyssey Of A PACE-Setting Agency In Redefining Brand Experiences In Africa](https://brandcom.ng/2025/04/23/expose-the-odyssey-of-a-pace-setting-agency-in-redefining-brand-experiences-in-africa/) - When Exposé began its journey in June 2020, the world was grappling with unprecedented challenges. Yet, it was precisely this environment that proved fertile ground for an agency that dared to think differently. It began with a craving for newness and a drive to change how brands connect with their audiences. Over the years, this
- [MPXM: Crafting Immersive Brand Experiences Across Diverse Touchpoints](https://brandcom.ng/2025/04/24/mpxm-crafting-immersive-brand-experiences-across-diverse-touchpoints/) - One of Nigeria’s leading experiential outfits, Mabat Pro Experiential Marketing, now known as MPXM, has been making waves in the experiential marketing landscape. The agency stands out with its capacity to deliver highly effective marketing campaigns. By activating the creative energies of brands, ventures, customers, and relationships, the agency has mastered the art of building brands in ways
- [Wema Bank Opens N150bn Rights Issue](https://brandcom.ng/2025/04/18/wema-bank-opens-n150bn-rights-issue/) - Wema Bank has announced the commencement of its capital raising exercise with N150bn rights issue on April 14, 2025, According to a corporate disclosure filed with the Nigerian Exchange Limited on Friday, the bank is undertaking a rights issue of 14,286,785,417 ordinary shares of 50 kobo each based on two new ordinary shares for every
- [ Oracle Experience: Where Ancient Wisdom Meets Modern Brand Alchemy—A Vision Shaping Africa’s Future](https://brandcom.ng/2025/04/23/oracle-experience-where-ancient-wisdom-meets-modern-brand-alchemy-a-vision-shaping-africas-future/) - The Oracle’s Excellence Through The Power of X The word “Oracle” has long echoed through the corridors of human history as a symbol of profound insight and foresight. In ancient civilizations, oracles were revered as conduits of divine wisdom, guiding empires and individuals through prophecy and clarity. In Africa, where storytelling is the lifeblood of
- [Aster IML: Creating Disruptions That Yield Unforgettable Brand Experiences](https://brandcom.ng/2025/04/24/aster-iml-creating-disruptions-that-yield-unforgettable-brand-experiences/) - In 2018, Aster Integrated Marketing Limited, an experiential marketing and activation agency joined the ranks of players in Nigeria’s integrated marketing communications industry disrupting the industry with its creative innovations. Founded by Tolulope Medebem, Aster Integrated Marketing Limited is a full-service experiential marketing, Public Relations, and events agency that offers tailor-made solutions to clients for the realization of
- [Consumer Credit: CREDICORP Rolls Out Solar Home Systems For Women Nationwide, Via Its Calm Fund](https://brandcom.ng/2025/04/24/consumer-credit-credicorp-rolls-out-solar-home-systems-for-women-nationwide-via-its-calm-fund/) - The Nigerian Consumer Credit Corporation (CREDICORP) has taken another step in its waves of programmes, expanding consumer credit beyond auto financing to clean energy solutions (solar home systems to households). Today’s kickoff event in partnership with the Ministry of Women Affairs featured over 200 of the women nationwide who just received solar home systems backed
- [EXP Nigeria: Sustaining A Thriving Culture Of Excellence And Industry Leadership](https://brandcom.ng/2025/04/24/exp-nigeria-sustaining-a-thriving-culture-of-excellence-and-industry-leadership/) - This huge success of EXP Nigeria in the last few years projects the organisation as a results-driven agency, and strategic partner that brings brands to life through live+ brand experience campaigns and sponsorship campaigns that are strategic, measurable, and relevant. With a vision to be the leading 360 experiential agency in Nigeria, EXP Nigeria offers the services of
- [Ideas House: Revolutionizing Experiential Marketing With Supremacy Of Ideas](https://brandcom.ng/2025/04/23/ideas-house-revolutionizing-experiential-marketing-with-supremacy-of-ideas/) - With a vision "to be the No. 1 Ideas Factory of Reference" Ideas House Marketing Communications Limited has established itself as a powerhouse in the Nigerian marketing landscape, offering cutting-edge solutions in marketing promotions, experiential activations, and revenue growth strategies. Founded on the principles of integrity, operational excellence, a sense of urgency, and a commitment
- [ GDM: Reaching New Empirical Heights In Market Disruptions](https://brandcom.ng/2025/04/23/gdm-reaching-new-empirical-heights-in-market-disruptions/) - It was the famous American management consultant, Peter Drucker who said, “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions; marketing and innovation. Marketing and innovation produce results; all the rest are costs. This is the distinguishing, unique function of the business.”
- [CWAY Water Signs Influencer Sensation Chef T – Diary Of A Kitchen Lover As Brand Ambassador](https://brandcom.ng/2025/04/23/cway-water-signs-influencer-sensation-chef-t-diary-of-a-kitchen-lover-as-brand-ambassador/) - CWAY Water Lagos Nigeria’s flagship and premium water brand has formally unveiled popular influencer and food content creator, Chef Tolani Tayo-Osikoya, widely known as Chef T and Diary of A Kitchen Lover, as its new Brand Ambassador. The formal inking of the partnership on paper held at the Company's Lagos Corporate Office to marked the
- [Brands Optimal:  Setting Trends & Driving Impact With Superior Marketing Ideas](https://brandcom.ng/2025/04/23/brands-optimal-setting-trends-driving-impact-with-superior-marketing-ideas/) - Ideas are the currency of the new economy, and brands that thrive are not just those with the biggest budgets but the ones who dare to think differently, challenge conventions, redefine engagement, and shape consumer experiences in ways that resonate. Ideation is the relentless pursuit of fresh, impactful solutions that turn simple concepts into groundbreaking campaigns. It’s this commitment
- [Abelinis Limited: Why This ‘Militarized’ Agency Is The General Of Africa’s Experiential Marketing](https://brandcom.ng/2025/04/23/abelinis-limited-why-this-militarized-agency-is-the-general-of-africas-experiential-marketing/) - Agency With A Military Precision Ever wonder why Abelinis appears “militarized”? Beyond the crisp uniforms, coordination of its teams or the tactical precision of its campaigns, the agency’s success lies in a philosophy deeply rooted in military-grade discipline, strategy, and execution. Much like a well-oiled battalion, the agency operates with a focus on mission clarity,
- [Experiential Agencies To Watch In 2025, How They Shaped 2024](https://brandcom.ng/2025/04/23/experiential-agencies-to-watch-in-2025-how-they-shaped-2024/) - In the last few years, experiential marketing, sometimes called engagement marketing, live marketing, event marketing, special events, on-ground marketing, or participation marketing has gained massive traction by creating immersive and memorable experiences for consumers in Nigeria. Its activities have not only transformed the way brands interact with their audiences but also contributed significantly to the country's economic
- [Chain Reactions Africa, Integrated Indigo Lead The Charge At SABRE 2025 Awards With Multiple Finalist Spots](https://brandcom.ng/2025/04/23/chain-reactions-africa-integrated-indigo-lead-the-charge-at-sabre-2025-awards-with-multiple-finalist-spots/) - Two of Nigeria’s foremost public relations firms, Chain Reactions Africa and Integrated Indigo, have once again positioned the nation at the forefront of excellence in strategic communications, earning multiple finalist spots in the 2025 African SABRE Awards. Announced by PRovoke Media, organisers of the prestigious continental awards, Chain Reactions Africa received a remarkable eight nominations,
- [MarkHack 4.0 Introduces First Ever Nigerian MarTech Awards](https://brandcom.ng/2025/04/23/markhack-4-0-introduces-first-ever-nigerian-martech-awards/) - Nigeria’s first-ever marketing and media conference, MarkHack 4.0, is proud to announce the Nigerian MarTech Awards, an initiative dedicated to recognizing and celebrating the innovators, creators, and trailblazers transforming Nigeria's marketing landscape through technology. This award event aims to promote and honour innovation in marketing technology. The vision of the Nigerian MarTech Awards is to
- [When Textbook Marketing Doesn’t Work](https://brandcom.ng/2025/04/22/when-textbook-marketing-doesnt-work-2/) - In the marketing world, there’s a generally agreed playbook: find a brand ambassador who perfectly embodies your product’s essence. For detergent brands, that’s historically meant MUMS—respectable, well-loved actresses who fit the role of the ideal homemaker. The strategy was simple and effective. You weren’t just buying detergent; you were buying into a lifestyle, one where
- [Nigeria's Esosa Osagiede Makes 2025 Cannes Jury For Print & Publishing Lions](https://brandcom.ng/2025/04/21/nigerias-esosa-osagiede-makes-2025-cannes-jury-for-print-publishing-lions/) - Marketing and creative advertising Amazon, Esosa Osagiede has been selected as a Juror for Print and Publishing Lions at the 2025 Cannes Lions International Festival of Creativity. The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering in
- [Mikano Motors Reiterates Commitment To Women Empowerment, Fetes Miss Nigeria With Changan Eado Plus Luxury Sedan](https://brandcom.ng/2025/04/14/mikano-motors-reiterates-commitment-to-women-empowerment-fetes-miss-nigeria-with-changan-eado-plus-luxury-sedan/) - Mikano Motors has officially handed over a brand- new Changan Eado Plus to Doris Ogah, the newly crowned 45th Miss Nigeria, lawyer and model, . The handing over of the luxury sedan officially marks the beginning of the partnership between Mikano Motors and the iconic Miss Nigeria pageant, which exemplifies Nigerian women's beauty, strength, and
- [Niyi Aderibigbe Bags This Year's Hospitality Spokesperson Award](https://brandcom.ng/2025/04/19/niyi-aderibigbe-bags-this-years-hospitality-spokesperson-award/) - Niyi Aderibigbe, Head of Brand Marketing and Corporate Communications at Transcorp Hotels Plc, has been recognized as this year's distinguished Spokesperson in the hospitality sector by the Nigerian Institute of Public Relations (NIPR). The award was presented during the prestigious National Spokespersons Awards 2025, held in Abuja on Wednesday, April 16, 2025. The annual awards
- [FirstBank Partners Eko Hotel To Excite Theatre Enthusiasts With Easter Musical Show, 'The Jewel'](https://brandcom.ng/2025/04/17/firstbank-partners-eko-hotel-to-excite-theatre-enthusiasts-with-easter-musical-show-the-jewel/) - FirstBank of Nigeria is partnering with Eko Hotel to give theatre enthusiasts a memorable and exciting Easter celebration with a two-day musical show debut, 'The Jewel'. According to the organisers, the Eko Hotel’s Convention Center will be transformed into a futuristic Broadway spectacle with the highly anticipated premiere of “The Jewel”—a groundbreaking musical theatre production that
- [Marketing Experts, Leaders Task Professionals On Tenacity, Resilience For Leadership At Imperfectly Awesome Summit](https://brandcom.ng/2025/04/17/marketing-experts-leaders-task-professionals-on-tenacity-resilience-for-leadership-at-imperfectly-awesome-summit/) - Marketing maestros, executive powerhouses, creative geniuses, and industry professionals have shared valuable insights into the secret sauce to great leadership identity, which includes tenacity, resilience, authenticity, and inclusion. These insights were shared at the just-concluded third edition of the Imperfectly Awesome Conversations Summit, hosted by Dr. Omotola Bamigbaiye. The event, which was held on Sunday,
- [Access Holdings Gross Earning Surge To N4.878 Trillion For 2024 Finacial Year](https://brandcom.ng/2025/04/17/access-holdings-gross-earning-surge-to-n4-878-trillion-for-2024-finacial-year/) - Access Holdings Plc has recorded a gross earnings surge of N4.878 trillion with an N867.019 billion pre-tax profit in its 2024 full-year audited report. The bank holding company report showed gross earnings, rising to N4.878 trillion from N2.594 trillion reported a year earlier and a pre-tax profit of N867.019 billion, up from N729.001 billion a
- [Consumer Watch: How Much Nigerians Now Spend To Make Stew](https://brandcom.ng/2025/04/15/consumer-watch-how-much-nigerians-now-spend-to-make-stew/) - It is almost uncanny how much a pot of stew can ‘tell’ you about the consumer and about the state of the economy. PricePally’s 2024 Stew Index Report, a meticulous dissection of ingredient prices across Lagos markets, reveals a chilling reality: preparing this everyday dish now consumes over a quarter of a minimum wage earner’s
- [University Of Public Relations & Leadership Poised To Take Off Soon, Nasarawa State Donates 100 Hectares For Project](https://brandcom.ng/2025/04/16/university-of-public-relations-leadership-poised-to-take-off-soon-nasarawa-state-donates-100-hectares-for-project/) - The President of the Nigerian Institute of Public Relations (NIPR), Dr. Ike Neliaku has said that the proposed University of Public Relations and Leadership will be constructed on 100 hectares of land donated by the Nassarawa State government. He also revealed that the institute is partnering with the Global Alliance for Public Relations; Nasarawa State
- [Spice 360 Appoints Biodun Adefila As MD, Rotimi Ade-Onojobi As Creative Director](https://brandcom.ng/2025/04/15/spice-360-appoints-biodun-adefila-as-new-managing-director/) - Spice 360, one of Nigeria’s foremost integrated marketing communications agencies, has announced the appointments of Biodun Adefila and Rotimi Ade-Onojobi as Managing Director and Creative Director respectively. The appointments which take immediate effect, were conveyed through a letter signed by the Board of Directors of the agency. According to the leadership of the board, the
- [Meta Partners MTN To Boost WhatsApp Call Quality](https://brandcom.ng/2025/04/15/meta-partners-mtn-to-boost-whatsapp-call-quality/) - Tech giant and owner of leading social media platforms, Meta, is partnering with Telecommunications Company, MTN Group to significantly enhance the quality and reliability of voice and video calls on real-time app, WhatsApp. According to MTN, the collaboration spans its 12 markets and aims to elevate user experience through smarter, more efficient network performance. The initiative
- [Access Bank To Acquire 100% Stake In National Bank Of Kenya](https://brandcom.ng/2025/04/15/access-bank-to-acquire-100-stake-in-national-bank-of-kenya/) - In a move that marks another strategic milestone in it’s aggressive pan-African expansion, Access Bank PLC, a subsidiary of Nigeria’s Access Holdings Plc, has received final regulatory approvals to acquire 100% ownership of National Bank of Kenya (NBK). This further solidifies its footprint in East Africa’s dynamic banking sector. The acquisition was approved by both the Central
- [Apple, Microsoft, Other Tech Brands Set To Smile As Trump Exempt Electronics From Latest Reciprocal Tariffs](https://brandcom.ng/2025/04/14/electronics-gets-exemption-from-trumps-latest-reciprocal-tariff/) - Big tech firms like Apple, Microsoft, Nvidia and the brother tech industry can now breath a huge sigh of relief with the announcement that smartphones, computer monitors and various electronic parts have been exempted from President Donald Trump’s latest reciprocal tariffs. The decision was announced in a US Customs and Border Protection notice posted last Friday.
- [ChatGPT Leads As Most Downloaded App In March 2025, Overtakes Instagram, TikTok](https://brandcom.ng/2025/04/14/chatgpt-leads-as-most-downloaded-app-in-march-2025-overtakes-instagram-tiktok/) - OpenAi’s ChatGPT emerged as the most downloaded non-gaming app globally in March 2025, overtaking Instagram and TikTok, according to new data from app intelligence firm, Appfigures. ChatGPT recorded 46 million new downloads in March, representing a 28% increase from February and marking its best performance to date. This is the first time the AI chatbot
- [Hospitality Brands: Nigeria Ranks Third In Africa’s 2025 Hotel Pipeline](https://brandcom.ng/2025/04/14/hospitality-brands-nigeria-ranks-third-in-africas-2025-hotel-pipeline/) - Nigeria has ranked third place in Africa’s 2025 hotel development pipeline, with 48 projects and 7,320 rooms planned. Previously ranked second, Nigeria was overtaken by Morocco, which saw 13 hotel deals signed in 2024—more than double the five deals recorded in Nigeria. In this hospitality ranking, Egypt remains the leader in the pipeline, accounting for
- [NCC Flags Off Public Sensitisation Campaign To Protect Communication Infrastructure](https://brandcom.ng/2025/04/12/ncc-flags-off-public-sensitisation-campaign-to-protect-communication-infrastructure/) - The Nigerian Communications Commission (NCC) has flagged off a digital public campaign for protection of the Critical National Information Infrastructure (CNII) in the telecoms space across the country. This is part of the Commission’s consumer education and sensitisation initiatives. Recall that President Bola Ahmed Tinubu, August 2024, had signed and issued an Executive Order (EO)
- [FG Poised To Upgrade Tech Capacities Of Government-Owned Media Organisations](https://brandcom.ng/2025/04/11/fg-poised-to-upgrade-tech-capacities-of-government-owned-media-organisations/) - The Minister of Information and National Orientation, Alhaji Mohammed Idris has said that the federal government is investing in cutting-edge technologies and acquiring state-of-the-art equipment for federal media organisations to ensure effective service delivery. He stated this in Las Vegas during discussions with leading broadcast and information companies at the just concluded National Association of
- [PalmPay Partners Verve To Provide Customers Access To Debit Cards](https://brandcom.ng/2025/04/01/palmpay-partners-verve-to-provide-customers-access-to-debit-cards/) - PalmPay, one of Africa’s fastest-growing fintech platforms, today officially launched its new PalmPay Debit Card in partnership with Verve, Africa’s largest domestic card scheme. This partnership reflects PalmPay and Verve’s shared commitment to driving financial inclusion by expanding access and delivering greater value across the digital payments ecosystem. With over 35 million users and a
- [BUA Group Partners Sweden’s Alfa Laval To Build Palm Oil Refinery In Nigeria](https://brandcom.ng/2025/04/10/bua-group-partners-swedens-alfa-laval-to-build-palm-oil-refinery-in-nigeria/) - BUA Group, one of Africa’s largest foods, mining, manufacturing, and industrial conglomerates owned by billionaire industrialist, Abdul Samad Rabiu, is partnerIing with the Food & Water Division of Swedish, firm Alfa Laval to build a modern palm oil refinery in Nigeria. The agreement, signed by Abdul Samad Rabiu, Founder and Executive Chairman of BUA Group,
- [PalmPay Launches Wealth Wish Campaign](https://brandcom.ng/2025/04/03/palmpay-launches-wealth-wish-campaign/) - As part of its commitment to providing more opportunities for financial growth, leading digital bank PalmPay is giving users the power to boost their savings with the launch of PalmPay Wealth Wish Day campaign. The campaign runs from April 2 to April 20, 2025, and offers participants a chance to win exciting rewards, including daily
- [NCC Proposes 12-month Grace To Reclaim Unused Airtime On Deactivated Lines](https://brandcom.ng/2025/04/10/ncc-proposes-12-month-grace-to-reclaim-unused-airtime-on-deactivated-lines/) - The Nigerian Communications Commission (NCC) has proposed a 12-month grace period to enable subscribers to reclaim unused airtime on deactivated lines. The proposal was made during a virtual industry consultative forum recently hosted by the commission in Abuja. Also, many stakeholders have equally requested that the lifespan of an unused SIM card be extended to
- [NIPR Unveils 62 Finalists As 2025 National Spokesperson Awards Holds April 17](https://brandcom.ng/2025/04/10/nipr-unveils-62-finalists-as-2025-national-spokesperson-awards-holds-april-17/) - The Nigerian Institute of Public Relations (NIPR) has concluded plans to hold the 2025 edition of the ‘National Spokespersons’ Awards’ (NSAwards) to recognise excellence and professionalism in public communications across Nigeria’s public and private sectors. This year’s ceremony doubling as the grand finale of the 2025 ‘National Spokespersons’ Summit’ will take place on Thursday, April
- [Onyeali-Ikpe, Ologunleko, St Mathew-Daniel Others To Speak At Imperfectly Awesome Conversations Summit](https://brandcom.ng/2025/04/10/onyeali-ikpe-ologunleko-st-mathew-daniel-others-to-speak-at-imperfectly-awesome-conversations-summit/) - Chief Executive Officer, Graviti Hill Limited, Dr. Ken Onyeali- Ikpe, Growth and development strategist, Dr. Laila St. Matthew-Daniel and Author/ leadership advocate, Amos Ologunleko are among the dignitaries expected to speak at the third edition of Imperfectly Awesome Conversations Summit (IAC 3.0) hosted by Dr. Omotola Bamigbaiye, and billed to hold on Sunday, April 13,
- [Ogilvy Nigeria: Redefining The African Creative Landscape With Impactful Campaigns](https://brandcom.ng/2025/04/09/ogilvy-nigeria-redefining-the-african-creative-landscape-with-impactful-campaigns/) - Not here to play second fiddle When Ogilvy Nigeria entered the market in 2018, the creative advertising industry was already set, with established players dominating the space and a clear divide between industry leaders and those struggling to stay relevant. Breaking into this landscape with strong players already positioned was a seemingly daunting task. But
- [Meta Expands Teens Accounts On Facebook, Introduces Protection For Under-18 Users](https://brandcom.ng/2025/04/09/meta-expands-teens-accounts-on-facebook-introduces-protection-for-under-18-users/) - Tech giant Meta, owner of leading social media platforms, has announced that it is expanding its Teen Accounts on Facebook and Messenger. The company is also introducing in-built protective mechanisms aimed at creating safer digital experiences for teens and providing parents with more control and reassurance. According to Meta, teen Accounts prevent users under 18
- [Oshinibosi @ 50: I Genuinely Enjoy Helping People And Serving My Industry](https://brandcom.ng/2025/04/09/oshinibosi-50-i-genuinely-enjoy-helping-people-and-serving-my-industry/) - As he celebrates his golden jubilee, foremost experiential marketing expert Abiodun Abelinis reflects on two decades of professional success and personal fulfillment. In this exclusive interview with Brand Communicator, Oshinibosi shares insights from his journey building a respected agency with its own headquarters, developing industry talent, and now authoring "Project Manager Extraordinaire" (PMX) - a book dedicated to guiding the
- [X3M Ideas: The Creative Powerhouse Shaping The Future Of Advertising In Africa](https://brandcom.ng/2025/04/04/x3m-ideas-the-creative-powerhouse-shaping-the-future-of-advertising/) - -‘Creative Advertising Agencies To Watch In 2025, How They Shaped 2024’ Series No doubt, the advertising landscape in 2024 globally and particularly in Nigeria witnessed a seismic shift, driven by economic fluctuations, rapid technological advancements, and evolving consumer behaviours. Agencies that stood out were those that embraced adaptability, creativity, and purpose-driven storytelling. Among them is
- [Mediacraft : Elevating Industry Standards, Facilitating Brand Conversations Across Diverse Channels](https://brandcom.ng/2025/04/09/mediacraft-elevating-industry-standards-facilitating-brand-conversations-across-diverse-channels/) - -‘ PR & Reputation Management Agencies To Watch In 2025, How They Shaped 2024’ Series. Even with the nibbling challenges facing the Nigerian economy, we can still find agencies that can deploy the right mix of communication channels and tools to ensure seamless engagement with critical audiences. Today, PR practitioners understand that to maintain a competitive
- [Integrated Indigo: The Steady Emergence Of Nigeria’s Latest PR Powerhouse](https://brandcom.ng/2025/04/09/integrated-indigo-the-steady-emergence-of-nigerias-latest-pr-powerhouse/) - -‘ PR & Reputation Management Agencies To Watch In 2025, How They Shaped 2024’ Series. From humble beginnings to becoming a leading player in the PR industry, Integrated Indigo's story is one of grit, determination, and passion Under respected Public Relations specialist, Bolaji Abimbola, the company has grown from a small start-up to a leading PR agency in the industry since its
- [The Hook: From Kwara’s ‘O to ge’ To Airtel’s Living Limitless – Meet The New Generation Agency Shaping The Future Of Nigeria’s Advertising](https://brandcom.ng/2025/04/08/the-hook-from-kwaras-o-to-ge-to-airtels-living-limitless-meet-the-new-generation-agency-shaping-the-future-of-nigerias-advertising/) - -‘ PR & Reputation Management Agencies To Watch In 2025, How They Shaped 2024’ Series. Not many people may have known about The Hook before 2019, but its name became impossible to ignore after one of the most revolutionary political campaigns in Nigeria’s history. The agency masterminded the ‘O to ge’ campaign, which led to the
- [Insight Publicis: Nigeria’s Most Creative Advertising Agency Redefining Brand Storytelling, Setting Industry Standards](https://brandcom.ng/2025/04/08/insight-publicis-nigerias-most-creative-advertising-agency-redefining-brand-storytelling-setting-industry-standards/) - -‘ PR & Reputation Management Agencies To Watch In 2025, How They Shaped 2024’ Series. Beyond stating the obvious, the Nigerian creative advertising industry is a battlefield. Over the decades, agencies have emerged with promise, only for many to fade into obscurity, casualties of an industry that demands constant reinvention. Many once-thriving agencies now struggle to
- [NBC Partners  MTN On Digital Broadcasting, Content Delivery](https://brandcom.ng/2025/04/08/nbc-partners-mtn-on-digital-broadcasting-content-delivery/) - The National Broadcasting Commission (NBC) is partnering with MTN, a telecommunications giant chart pathways in the areas of digital broadcasting, content delivery and the Digital Switch Over (DSO) project. The collaboration was revealed during a courtesy visit of the Director General of NBC, Charles Ebuebu, to the CEO of MTN, Karl Olutokun Toriola recently in
- [6 Reasons Why inDrive Is Changing The Ride-Hailing Game](https://brandcom.ng/2025/04/08/6-reasons-why-indrive-is-changing-the-ride-hailing-game/) - Traditional ride-hailing platforms often dictate pricing through fixed estimates and surge pricing, leaving both drivers and riders with little control. inDrive is changing the game with a unique model that puts power back into the hands of users. By allowing drivers to set their own fares and allowing riders to negotiate, inDrive ensures fairness, transparency, and flexibility—things often missing
- [Information Minister Leads Heads Of Agencies To NAB Conference In Las Vegas](https://brandcom.ng/2025/04/07/information-minister-leads-heads-of-agencies-to-nab-conference-in-las-vegas/) - Nigeria’s Honourable Minister of Information and National Orientation, Alhaji Mohammed Idris fnipr, has led a delegation of government agency heads to the 2025 National Association of Broadcasters (NAB) Conference and Workshop in Las Vegas, USA, to strengthen broadcast collaborations and form strategic alliances. The NAB event, running from April 5 to 9, carries the theme
- [Lafarge Africa Honours Top Customers, Transporters At The Customer & Transporter Awards](https://brandcom.ng/2025/04/02/lafarge-africa-honours-top-customers-transporters-at-this-years-customer-transporter-awards/) - Lafarge Africa Plc, a leading innovative and sustainable building solutions company and manufacturer of a range of cement brands, proudly hosted its 2024 Customer & Transporter Awards in honour of the outstanding achievements of its esteemed trade partners and customers. The event, held at Landmark Events Centre, Victoria Island, Lagos, brought together industry leaders, trade
- [Chain Reactions Africa: Relentlessly Raising The Bar Of Excellence In Public Relations](https://brandcom.ng/2025/04/07/chain-reactions-africa-relentlessly-raising-the-bar-of-excellence-in-public-relations/) - -‘ PR & Reputation Management Agencies To Watch In 2025, How They Shaped 2024’ Series Over the years, Chain Reactions Africa has become a trusted partner for multinational corporations, government bodies, and local businesses, delivering strategic communications solutions that resonate deeply with diverse audiences. From its headquarters in Lagos, the agency has worked with an astronomical
- [Blanche Aigle: Breaking New Boundaries, Redefining Digital Excellence](https://brandcom.ng/2025/04/07/blanche-aigle-breaking-new-boundaries-redefining-digital-excellence/) - -‘ PR & Reputation Management Agencies To Watch In 2025, How They Shaped 2024’ Series. The Nigerian marketing communications industry is witnessing significant transformations, driven primarily by the rise of digital technologies. Public relations (PR), which is a crucial component of this industry, has not been immune to these changes. As the communication landscape continues to
- [Transcorp Hotels Announces N7.6bn Dividend For Shareholders, Set To Unveil New 5-Star Hotel In Ikoyi](https://brandcom.ng/2025/04/07/transcorp-hotels-announces-n7-6bn-dividend-for-shareholders-set-to-unveil-new-5-star-hotel-in-ikoyi/) - Transcorp Hotels Plc have announced the approval of a final dividend payment of 64 kobo per share for the 2024 financial year, bringing the total dividend payout to 74 kobo per share, amounting to N7.57 billion. The company also announced its upcoming Transcorp Hotels, Ikoyi, a flagship 5-star property in Lagos as part of its
- [ADVAN Partners JFC Training College On April's Fundamentals Of Marketing](https://brandcom.ng/2025/04/07/advan-partners-jfc-training-college-on-aprils-fundamentals-of-marketing/) - The Advertisers Association of Nigeria (ADVAN) has announced that it is partnering with JFC Training College, an accredited Data Analysis training facility in the UK, to present this month's edition of Fundamentals of Marketing. The event which is scheduled to take place virtually on the 17th April, 2025 aims to expand marketing professional’s knowledge on
- [Unilever, UK Govt., EY, Scale Local Innovation With £500,000 Grant For Five West African Startups](https://brandcom.ng/2025/03/27/unilever-uk-govt-ey-scale-local-innovation-with-500000-grant-for-five-west-african-startups/) - TRANSFORM West Africa - an impact accelerator led by Unilever, the UK government, and EY – has awarded £500,000 in grant funding to five West African enterprises focused on circularity and regenerative agriculture. These grantees were recognised and celebrated at an event last night hosted by the British Deputy High Commissioner in Lagos. The selected
- [SKOT Communications: Unlocking The Power Of Creative Storytelling](https://brandcom.ng/2025/04/05/skot-communications-unlocking-the-power-of-creative-storytelling/) - -‘ PR & Reputation Management Agencies To Watch In 2025, How They Shaped 2024’ Series Storytelling has become a crucial aspect of building a strong brand identity in today’s digital era. With the much content available online, it is easy for brands and individuals to get lost in the noise. However, companies that specialize in unlocking
- [Noah’s Ark: Relentlessly Pursuing Excellence In Africa’s League Of Most Successful Brand Builders](https://brandcom.ng/2025/04/04/noahs-ark-relentlessly-pursuing-excellence-in-africas-league-of-most-successful-brand-builders/) - -‘Creative Advertising Agencies To Watch In 2025, How They Shaped 2024’ Series Noah’s Ark, a Full-Service Marketing Communication firm is one of Nigeria’s of Africa’s most awarded agencies. From the cradle, the focus of the agency was to be that “agency that adds immeasurable value to every brand that seeks its haven from the stormy waters of ordinariness, while being
- [Samsung Expands Accessibility With Local Language Integration On Galaxy S25, A56, A36, & A26 Devices](https://brandcom.ng/2025/04/05/samsung-expands-accessibility-with-local-language-integration-on-galaxy-s25-a56-a36-a26-devices/) - L-R: Stephen Okwara, Head, Product Management, Mobile Experience, Samsung Electronics West Africa; Joy Tim-Ayoola, Group Head, Mobile Experience, Samsung Electronics West Africa; Tae Sun Lee, Samsung Electronics West Africa CEO; OgeMaduagwu, Head of Marketing Samsung Electronics West Africa, and Nathan Lee, Regional Business Lead, Mobile Experience, Samsung Electronics West Africa, at the launch of Nigeria local language integration on Galaxy S25, A56, A36, and A26
- [Pre–AGM Media Chat: Nigerian Breweries Revs Up Revenue By 81%, Now A Trillion Naira Company](https://brandcom.ng/2025/04/04/pre-agm-media-chat-nigerian-breweries-revs-up-revenue-by-81-now-a-trillion-naira-company/) - Nigerian Breweries Plc recently held its pre-annual General Meeting (AGM) media briefing in Lagos, highlighting the company’s financial performance for 2024, sustainability achievements, and financial outlook for 2025. Speaking at the event, the company’s Managing Director, Hans Essaadi, disclosed that NB Plc is now a trillion-naira company as the organization generated N1.1 trillion in revenue,
- [From Global To Naija: realme’s Youth-First Phones Spark A Tech Revolution](https://brandcom.ng/2025/04/04/from-global-to-naija-realmes-youth-first-phones-spark-a-tech-revolution/) - realme, as the world's fastest-growing smartphone brand now landed in Nigeria. realme is the fastest ever smartphone brand to reach 100M sales，and also the fastest growing 5G smartphone brand globally, by 2024, realme have reached yet another major milestone, reaching 200M unit shipments worldwide. Today, realme ranks among the Top 5 in 17 markets around the world. As the world's fastest-growing mobile phone
- [Public Relations  & Reputation Management Agencies To Watch In 2025](https://brandcom.ng/2025/04/04/public-relations-reputation-management-agencies-to-watch-in-2025/) - How They Shaped 2024 A few years ago, Al Ries and Laura Ries shook the communication world to its bone when they released what many ad practitioners have grown to hate: The Fall of Advertising and the Rise of PR. By juxtaposing successful PR campaigns against failed advertising crusades, the authors showed the world just how PR would outsmart advertising
- [Piggyvest Celebrates Nine Years Of Revolutionizing Financial Management In Nigeria](https://brandcom.ng/2025/04/03/piggyvest-celebrates-nine-years-of-revolutionizing-financial-management-in-nigeria/) - West Africa premier online savings and investment platform and one of Nigeria’s leading fintech platforms, Piggybest has marked a milestone as it celebrates nine years of empowering millions of users to save, invest, and grow their finances. Originally launched in 2016 as Piggybank.ng, the platform has evolved into a household name in Africa’s digital finance
- [RAGE Media Group: Redefining Advertising And Marketing From The Heart Of Abuja](https://brandcom.ng/2025/04/02/rage-media-group-redefining-advertising-and-marketing-from-the-heart-of-abuja/) - Certain marketing and advertising agencies carve a niche so profound that they not only shape industries but also define new paradigms. The RAGE Media Group (RAGE) is one such force, emerging from Nigeria's capital city, Abuja, to challenge norms, push creative boundaries, and set new standards in marketing communications. When it comes to advertising in
- [NIMN To Hold 2025 Conference, AGM At Uyo, June 19-20](https://brandcom.ng/2025/04/02/nimn-to-hold-2025-conference-agm-at-uyo-june-19-20/) - The National Institute of Marketing of Nigeria (NIMN) has announced that its highly anticipated 2025 Annual Marketing Conference (AMC) and Annual General Meeting (AGM) will be held from June 19th to June 20th at Uyo, Akwa Ibom State capital. The Institute which made the announcement recently on its social media platforms, said that the the
- [Wema Bank Hits N433 Billion In Gross Earnings In 2024, The Highest In Five Years](https://brandcom.ng/2025/04/02/wema-bank-hits-n433-billion-in-gross-earnings-in-2024-the-highest-in-five-years/) - Wema Bank Plc has delivered its strongest financial performance in at least five years, reporting a remarkable surge in both gross earnings and profitability. The bank’s audited financial statements for the year that ended on December 31, 2024, reveal that gross earnings jumped to N433.43 billion, driven by robust interest income and strategic asset expansion.
- [How Eqypt, SA, Nigeria, Others Rank In Latest SquirrelPR’s RANKED 2025 Report](https://brandcom.ng/2025/03/24/how-eqypt-sa-nigeria-others-rank-in-latest-squirrel-prs-ranked-2025-report/) - Building upon the success of its quarterly reports since 2023, which initially focused on Nigeria, SquirrelPR, a leading online media relations management solution, has released its inaugural pan-African digital news platform analysis, #RANKED2025, offering unprecedented insights into the consumption patterns and emerging trends across five of Africa’s largest markets: Nigeria, South Africa, Egypt, Kenya, and
- [Creative Advertising Agencies To Watch In 2025](https://brandcom.ng/2025/04/02/creative-advertising-agencies-to-watch-in-2025/) - ...How They Shaped 2024 For any team to excel in the world of marketing communications, creativity must be its second language and culture. It must be intrinsically embedded at the core of its soul. The team must crave the challenge of finding the unusual. It must question what is not but can be, and must hunger
- [Is Autism Rare In Africa?](https://brandcom.ng/2025/04/02/is-autism-rare-in-africa/) - April is Autism Month globally. It is a month specifically dedicated to increasing public understanding of autism spectrum disorder (ASD). There has been a conscious effort to move from just awareness to acceptance within our communities. One of the biggest challenges with autism in Africa is not just the condition itself. It’s the lack of
- [The Leo Burnett Lagos Approach: Crafting Human-Centered Solutions for Brands Marketing Needs](https://brandcom.ng/2025/03/31/the-leo-burnett-lagos-approach-crafting-human-centered-solutions-for-brands-marketing-needs/) - -'Creative Advertising Agencies To Watch In 2025, How They Shaped 2024' Series A Culture of making impacts In 2023, it won the Grand Prix at the prestigious Lagos Advertising and Ideas Festival (LAIF) for its work on Terra Cubes seasoning's "Unwrap Joy," a campaign that will remain a classic for decades to come. The Grand
- [UAC Nigeria Achieves Major Turnaround As Profit Soars To N25 billion](https://brandcom.ng/2025/03/31/uac-nigeria-achieves-major-turnaround-as-profit-soars-to-n25-billion/) - UAC of Nigeria Plc has posted its financial performance recording a profit before tax of N25.5 billion for the year ended December 31, 2024. This represents a remarkable 107% increase compared to the previous year, marking a major milestone in the company’s turnaround journey. Group Managing Director Fola Aiyesimoju credited the turnaround to “the hard
- [7even Interactive's Legacy Of Impact:  A Decade-Long Commitment To Innovative Advertising](https://brandcom.ng/2025/03/31/7even-interactives-legacy-of-impact-a-decade-long-commitment-to-innovative-advertising/) - - 'Creative Advertising Agencies To Watch In 2025, How They Shaped 2024' Series Established with a passion for creativity and a willingness to take risks, 7even Interactive has evolved into a global advertising powerhouse. With a legacy built on bold ideas, innovative thinking, and a commitment to excellence, 7i, as the brand is informally called, continues to shape the
- [Donald Trump: America’s Unpresidential Brand In The Oval Office](https://brandcom.ng/2025/03/31/donald-trump-americas-unpresidential-brand-in-the-oval-office/) - Since Donald Trump’s second entry as President. His policies and decisions have consistently sparked intense controversy. His unconventional approach and polarizing policies have left a lasting impact on America and the World, sparking both fervent support and intense opposition. A good example is Donald Trump's strange diplomacy with Ukraine's President, Zelensky. This was nothing short
- [Dangote Leads Forbes Africa’s 2025 Billionaires List, 3 Other Nigerians In The League](https://brandcom.ng/2025/03/30/dangote-leads-forbes-africas-2025-billionaires-list-3-other-nigerians-in-the-league/) - For the first time ever, the combined wealth of Africa’s billionaires has crossed the $100 billion mark, driven largely by the surging fortunes of Nigerian business moguls. According to the latest Forbes Billionaire List released this March, the continent now boasts 22 billionaires with a combined net worth of $105 billion—up from $82.4 billion and
- [BUA Foods Records N1.5 trillion In Revenue, Profits Soar 162% In 2024](https://brandcom.ng/2025/03/30/bua-foods-records-n1-5-trillion-in-revenue-profits-soar-162-in-2024/) - BUA Foods Plc has recorded massive results for its 2024 financial year, with revenue crossing the trillion-naira mark for the first time, and profits rising sharply on the back of strong performance across its product segments. According to the company’s audited financial statements for the year ended December 31, 2024, BUA Foods recorded revenue of
- [BBNaija Set For 10th Edition With Physical Auditions](https://brandcom.ng/2025/03/30/bbnaija-set-for-10th-edition-with-physical-auditions/) - Big Brother Naija reality show, (BBN)has announced plans to commence physical auditions for 2025 season. The show organizers made the announcement through a video on its social media pages recently. The organizers explained that the audition process for this tenth edition will differ from the previous ones. Recall that aspiring contestants in the past seasons
- [Showmax Nigeria Originals Emerge Top Contender For 2025 AMVCA, Clinch Eight nominations Across Six Categories](https://brandcom.ng/2025/03/30/showmax-nigeria-originals-emerge-top-contender-for-2025-amvca-clinch-eight-nominations-across-six-categories/) - Showmax Nigeria Originals have emerged strong contenders, with Princess on a Hill, Cheta M, and Style Magnate securing eight nominations across six categories for the 11th edition of the Africa Magic Viewers’ Choice Awards (AMVCAs) Leading the charge is the Nigerian corporate drama Princess on a Hill. The series garnered five nominations for Best Scripted
- [Bose Ogunyemi elevated to Category Head, Juices at Chivita | Hollandia (CHI Limited)](https://brandcom.ng/2025/03/30/bose-ogunyemi-elevated-to-category-head-juices-at-chivita-hollandia-chi-limited/) - Bose Ogunyemi has been promoted to Category Head, Juices at Chivita | Hollandia, marking a significant step in her career within the organization. In this new role, she will be responsible for the overall strategic direction, performance, growth and profitability of the juice portfolio. Prior to this elevation, Bose was Senior Brand Manager for Chivita
- [Indomie Launches AI-Powered Platform To Strengthen Mother & Child Connection Ahead Mother’s Day Celebration](https://brandcom.ng/2025/03/29/indomie-launches-ai-powered-platform-to-strengthen-mother-child-connection-ahead-mothers-day-celebration/) - In a bid to keep strengthening family bonds, especially between mothers and their children, Indomie has launched an AI-powered platform tagged “Show Some Love to Mum” campaign. This AI initiative by Indomie is to offer a unique way to celebrate mothers this Mother’s Day. Indomie aims to strengthen the timeless bond between mothers and their
- [Natasha Vs Akpabio: ‘Banana Peel’ Personality Brands Dread To Tread](https://brandcom.ng/2025/03/29/natasha-vs-akpabio-banana-peel-personality-brands-dread-to-tread/) - Bananas are elongated, edible fruit, grown in tropical regions worldwide. This very popular food source is known for its sweetness and nutritional value. Some older readers may recall the renowned Bini folklorist and Akwette King Musician, Sir Victor Uwaifo, and his Melody Maestros who reminded us of the sweetness of banana in the song "Sweet Banana Sweet". The song made waves in the early seventies and the eighties. ‘Sweet Banana’ And Its Related Inclinations Besides the sweetness of bananas,
- [Experts Hail Launch Of PMX, Oshinibosi's Move To Donate Proceeds To Combating Polio](https://brandcom.ng/2025/03/28/experts-hail-launch-of-pmx-oshinibosis-move-to-donate-proceeds-to-combating-polio/) - A gathering of industry titans, academics, and changemakers and critical stakeholders in the project management and experiential marketing industry converged on Monday for the hybrid book launch and 50th birthday celebration of Mr. Abiodun Oshinibosi, Project Marshal of Abelinis Limited. The event, which blended virtual and physical attendance, spotlighted the release of his seminal work,
- [FG Receives N1bn Airtel Foundation Grant To Empower 25,000 Nigerians With Skills](https://brandcom.ng/2025/03/28/fg-receives-n1bn-airtel-foundation-grant-to-empower-25000-nigerians-with-skills/) - The Federal Government has received N1 billion grants from the Airtel Africa Foundation for the 3MTT Nigeria programme towards training and empowering over 25,000 people with in-demand technical skills. This development was disclosed recently by Dr. ’Bosun Tijani, Honourable Minister for Communications, Innovation and Digital Economy. Affirming the objective of the grant, Dr. Tijani, in
- [FBN Emerges Best Private Bank In Nigeria, Best Private Bank For Sustainability Investing In Africa At Global Finance Award](https://brandcom.ng/2025/03/28/fbn-emerges-best-private-bank-in-nigeria-best-private-bank-for-sustainability-investing-in-africa-at-global-finance-award/) - For three consecutive years, First Bank of Nigeria Limited has emerged as the Best Private Bank in Nigeria and the Best Private Bank for Sustainability Investing in Africa at the Global Finance Awards. FirstBank received this recognition recently at the Global Finance’s Best Private Banks Awards Dinner, in New York, United States (US).The feat marked
- [Memoir Of A Brand Manager 2.0 With Lampe Omoyele Holds, April 5](https://brandcom.ng/2025/03/28/memoir-of-a-brand-manager-2-0-with-lampe-omoyele-holds-april-5/) - In 2017, Business leader with marketing expertise, Lampe Omoyele started a series of posts on Linkedin titled, Memoir of a Brand Manager, where he shares snippets about experiences and lessons in marketing, career, business, leadership, and more. After 7 years, the series has transfigured into an interactive live event where participants learn, share and network.
- [Showcase Your MVP And Compete For $10,000 At MarkHack 4.0](https://brandcom.ng/2025/03/27/showcase-your-mvp-and-compete-for-10000-at-markhack-4-0/) - MarkHack 4.0 is back and is set to create the ultimate platform for startups ready to disrupt the media, marketing, and technology industries. MarkHack is Nigeria’s first-ever marketing and media conference, designed as a collaborative gathering of innovators, entrepreneurs, policymakers, media practitioners, and marketing professionals. This dynamic event aims to create impactful solutions to real-life challenges in the marketing
- [Bigi, Arla Dano, Nivea, Others Throw Weight Behind Nigerian Idols' 10th Season](https://brandcom.ng/2025/03/21/bigi-arla-dano-nivea-others-throw-weight-behind-nigerian-idols-10th-season/) - With premium hit music talent show, Nigerian Idol set to return for its 10th season, starting on April 20, 2025, dairy brand, Arla Dano; cola giant, Bigi - this year's headline sponsor and body care brand, Nivea are among some of the brands that have thrown their weight behind the sponsorship of the show. Beyond
- [FMCG Brands To Adjust Production As Nigeria Launches Guideline For Sodium Reduction](https://brandcom.ng/2025/03/27/fmcg-brands-to-adjust-production-as-nigeria-launches-guideline-for-sodium-reduction/) - The Federal Government of Nigeria has launched the National Guideline for Sodium Reduction. This policy is designed to tackle excessive salt consumption and reduce the growing burden of hypertension and cardiovascular diseases in the country. With this development, manufacturers food, drinks and other related products would have to adjust their The Minister of State for
- [Google Unveils Gemini 2.5, ‘most intelligent’ AI Model](https://brandcom.ng/2025/03/27/google-unveils-gemini-2-5-most-intelligent-ai-model/) - Google has officially announced the launch of Gemini 2.5, its latest and most advanced artificial intelligence model, promising a significant leap in AI reasoning and performance. This launch comes amidst intense competition within the AI sector, with notable advancements from players like Chinese AI firm Deepseek and industry heavyweight OpenAI. According to Google, the 2.5
- [MTN Group, Airtel Africa To Share Network Infrastructure In Nigeria, Uganda](https://brandcom.ng/2025/03/27/mtn-group-airtel-africa-to-share-network-infrastructure-in-nigeria-uganda/) - In a move to enhance mobile connectivity particularly in remote and rural areas across Africa, MTN Group and Airtel Africa have entered a network infrastructure-sharing agreement in Nigeria and Uganda. The rare collaboration underscores a broader shift toward cost optimisation among African telecom giants as currency devaluation and economic headwinds strain profitability. Speaking on the
- [How Power Oil Is Using Purpose-Driven Marketing To Build Brand Affinity](https://brandcom.ng/2025/03/26/how-power-oil-is-using-purpose-driven-marketing-to-build-brand-affinity/) - As the health and wellness movement grows, brands must go beyond product benefits to drive real impact. Power Oil has been at the forefront of this shift, leveraging purpose-driven marketing to build deeper consumer connections. With 30.4% of medical mortality in Lagos linked to heart disease, the need for action is clear (Cardiovascular Journal of
- [Food Insecurity: Glo Foundation, Lagos Food Bank Distribute Food, Other Valuables ](https://brandcom.ng/2025/03/26/food-insecurity-glo-foundation-lagos-food-bank-distribute-food-other-valuables/) - Thousands of residents of Ilaje community in Bariga, Lagos State, recently received food items and other valuables from Glo Foundation in an initiative aimed at reducing food insecurity and alleviating the suffering of the underprivileged members of society. The distribution of the boxes of food items, which was done in partnership with Lagos Food Bank,
- [5 -For -5 Promo: Wema Bank Splashes N11m On 131 Women](https://brandcom.ng/2025/03/26/5-for-5-promo-wema-bank-splashes-n11m-on-131-women/) - As part of its activities to celebrate women in the month of March, Wema Bank, has disbursed a total of N11,000,000 to 131 female customers across Nigeria in its Bank 5 for 5 Promo. The 5 for 5 promo draw which took place recently in Aba, Abia State, was introduced in 2021. The 5 for
- [Firstbank Unveils 5th Fully Automated Digital Xperience Centre In Lagos](https://brandcom.ng/2025/03/26/firstbank-unveils-5th-fully-automated-digital-xperience-centre-in-lagos/) - FirstBank, a pioneer in digital banking solutions, has launched its fifth fully automated branch, the FirstBank Digital Xperience Centre on Admiralty Way in Lekki, Lagos. This state-of-the-art facility is designed to offer customers seamless and efficient banking transactions through advanced digital equipment, reinforcing the bank’s commitment to innovation. The new Digital Xperience Centre is equipped
- [MediaFuse-Dentsu Nigeria Champions AI-Powered Integrated Growth Solutions For Future Of Marketing Communications](https://brandcom.ng/2025/03/25/mediafuse-dentsu-nigeria-champions-ai-powered-integrated-growth-solutions-for-future-of-marketing-communications/) - As the marketing communications industry undergoes a seismic shift driven by Artificial Intelligence (AI) and dynamic creativity, leading integrated growth solutions agency network, MediaFuse-Dentsu Nigeria, is proactively reinventing its strategies. With a firm commitment to sustainability and innovation, the agency is positioning itself at the forefront of transformation. Speaking at the recently concluded 3-Day 2025
- [AMVCA 2025 Unveils Nominees List, Femi Adebayo’s ‘Seven Doors’ Bags 11 Nominations](https://brandcom.ng/2025/03/25/amvca-2025-unveils-nominees-list-femi-adebayos-seven-doors-bags-11-nominations/) - The highly anticipated Africa Magic Viewers’ Choice Awards (AMVCA) has unveiled its nominees for the 11th edition, recognizing the best in African film, television, and digital content from January 1 to December 31, 2024. The event which will be held on May 10, 2025, in Lagos, Nigeria will celebrate the industry’s brightest talents across multiple
- [Samsung Unleashes AI For Everyone, Introduces New Galaxy A56 5G, Galaxy A36 5G & Galaxy A26 5G](https://brandcom.ng/2025/03/25/samsung-unleashes-ai-for-everyone-introduces-new-galaxy-a56-5g-galaxy-a36-5g-galaxy-a26-5g/) - Samsung has unveiled Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G, the latest Galaxy A series smartphones. For the first time, the Galaxy A series is integrating Awesome Intelligence—including Galaxy’s fan-favorite AI-powered features to reimagine creativity — while bringing enhanced durability and longevity, as well as robust security and privacy protections to provide
- [CREDICORP Partners Autochek To Deliver Cars To First-time Beneficiaries In Abuja](https://brandcom.ng/2025/03/25/credicorp-partners-autochek-to-deliver-cars-to-first-time-beneficiaries-in-abuja/) - The Nigerian Consumer Credit Corporation (CREDICORP) in collaboration with Autochek, has initiated a nationwide rollout of its second auto financing programme, delivering cars to a new wave of beneficiaries at a Handover Event in Abuja.This marks a major step in expanding access to vehicle ownership. Owning a car is more than just a convenience—it’s a
- [Golden Penny Unveils Breakfast Solution For Nigerian Homes With YumBowl](https://brandcom.ng/2025/03/25/golden-penny-unveils-breakfast-solution-for-nigerian-homes-with-yumbowl/) - Golden Penny, one of the largest food brands in Nigeria has launched a new cereal into the breakfast food category. The brand’s latest “Wonder in a Bowl” campaign is an invitation into a new world of wonder for everyone at the breakfast table, kids and parents alike. Packed with 7 vitamins, iron, zinc and calcium,
- [Baobab Nigeria Reiterates its Commitment to MSMEs Across Nigeria](https://brandcom.ng/2025/03/16/baobab-nigeria-reiterates-its-commitment-to-msmes-across-nigeria/) - Lagos, Nigeria – Baobab Nigeria, a leading microfinance bank dedicated to empowering small businesses and individuals through financial solutions, hosted a high-profile press conference in Lagos. This significant event welcomed the presence of the esteemed Board of Directors, reaffirming Baobab’s commitment to Nigeria’s financial sector and economic growth. The event, held at Radisson Blu Anchorage,
- [Public Relations Is A Strategic Pillar For Economic Development, Says Oduwole, As Nigerian Women In Public Relations Concludes Experiencing PR 2025 Conference](https://brandcom.ng/2025/03/22/public-relations-is-a-strategic-pillar-for-economic-development-says-oduwole-as-nigerian-women-in-public-relations-concludes-experiencing-pr-2025-conference/) - …Launches Third Edition of its Annual EPR Magazine Dr. Jumoke Oduwole, Honorable Minister, Federal Ministry of Industry, Trade and Investment, has emphasized that "Public Relations is a powerful tool for economic growth, investment promotion, and leadership transformation, and it's beyond storytelling." This statement was made during her keynote address at the 2025 edition of the
- [Access Bank To Celebrate ‘Power Of 100’ Awardees At IWD 2025 Conference](https://brandcom.ng/2025/03/21/access-bank-to-celebrate-power-of-100-awardees-at-iwd-2025-conference/) - Access Bank will be celebrating exceptional women making significant strides, at its upcoming International Women’s Day (IWD) Conference, scheduled to take place on Friday, March 28, 2025. The event will celebrate the achievements of outstanding women who have demonstrated excellent leadership, innovation, and impact across various industries in Africa. “These remarkable individuals have made significant
- [#OwnTheSweat: Dettol Cool Brings Freshness To Fitness Enthusiasts Across Nigeria](https://brandcom.ng/2025/03/20/ownthesweat-dettol-cool-brings-freshness-to-fitness-enthusiasts-across-nigeria/) - Dettol, Nigeria’s leading hygiene brand, through its category product Dettol Cool, brought the #OwnTheSweat campaign to life through a series of pop-up events at selected gyms and open market activations across Lagos, Abuja, Kano, Kaduna and Port Harcourt, delivering a high-energy experience to Nigerians in diverse communities throughout the month of February, 2025. The campaign,
- [Breaking Barriers: Ndupana Named Most Inspiring Female Employee At Guinness Nigeria](https://brandcom.ng/2025/03/19/breaking-barriers-ndupana-named-most-inspiring-female-employee-at-guinness-nigeria/) - Guinness Nigeria continues to champion women’s empowerment and inclusion in the workplace, recognizing the outstanding contributions of female leaders across the organization. Among the honorees is Ndupana (Brand Manager Non Alc Category) named the Most Inspiring Female Employee at Guinness Nigeria for her remarkable achievements in marketing and brand building. A strategic and results-driven marketer,
- [Insight Publicis & Airtel Nigeria Creative Advertising Account: Matters Arising](https://brandcom.ng/2025/03/18/insight-publicis-airtel-nigeria-creative-advertising-account-matters-arising/) - The recent announcement by Insight Publicis on its resignation from the Airtel Nigeria account has sparked discussions within the marketing communications industry. While the agency cites an inability to reach a mutually beneficial agreement, insider reports say that the agency did not formally sign onto the account, raising questions about the circumstances surrounding the resignation.
- [Abelinis Field Marshal Oshinibosi Launches New Book, To Donate Proceeds To Combating Polio](https://brandcom.ng/2025/03/18/abelinis-field-marshal-oshinibosi-launches-new-book-to-donate-proceeds-to-combating-polio/) - Foremost IMC industry professional, experiential marketing expert and Project Marshal /CEO of Abelinis Limited, Abiodun Oshinibosi, is set to launch his debut book, "Project Manager Extraordinaire" (PMX). The virtual unveiling of the book which is scheduled for March 24, 2025, will coincide with Oshinibosi's landmark 50th birthday celebration. The book represents a huge contribution to
- [Pepsodent Commemorates World Oral Health Day With Dental Health Programme In 20 States](https://brandcom.ng/2025/03/14/pepsodent-commemorates-world-oral-health-day-with-dental-health-programme-in-20-states/) - ...Targets 3 Million People In 2025 Through Its Various Initiatives In commemoration of the 2025 World Oral Health Day, Pepsodent, a leading global toothpaste brand, in collaboration with the Nigeria Dental Association has launched its dental health campaign themed "Talk to A Dentist". The campaign aims to reach 3m Nigerians this year, surpassing 2024 reach
- [Oduwole, Onwuanibe, Bucknor-Obruthe, Others Headline Experiencing PR 2025 Conference Line Up](https://brandcom.ng/2025/03/18/oduwole-onwuanibe-bucknor-obruthe-others-headline-experiencing-pr-2025-conference-line-up/) - Nigerian Women in Public Relations has announced its speakers ahead of the 2025 edition of its flagship event, the Experiencing PR Conference, set to take place on Wednesday, March 19, 2024, at The Civic Centre in Lagos. The Experiencing Public Relations hybrid conference is an annual gathering of accomplished business leaders, senior public office holders
- [Corona Hinges 70 Years Of Quality Growth On Corporate Governance, Compliance To Ethical Practices ](https://brandcom.ng/2025/03/18/corona-hinges-70-years-of-quality-growth-on-corporate-governance-compliance-to-ethical-practices/) - The first 70 years of Nigeria's foremost premium educational brand have been credited to its strict adherence to corporate governance, ethical practices, and other commendable commercial principles. From a single school in 1955, the highly ranked academic institution has spread to eight locations, comprising nursery and primary schools, secondary schools, and a college of education.
- [Airtel Introduces AI-powered Spam Alert Service To Combat SMS Fraud In Nigeria](https://brandcom.ng/2025/03/18/airtel-introduces-ai-powered-spam-alert-service-to-combat-sms-fraud-in-nigeria/) - As part of its commitment to protecting its subscribers from the growing menace of spam messages and SMS fraud, Airtel Africa has introduced an artificial intelligence (AI)-powered spam alert service in Nigeria. According to Airtel, this innovative service is automatically activated for all its customers, requiring no additional application downloads, and is available to both
- [PR Nightmares: Why Your Client Should Never Find Negative News Before You Do](https://brandcom.ng/2025/03/18/pr-nightmares-why-your-client-should-never-find-negative-news-before-you-do/) - Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement, press releases, client approvals, and a never-ending to-do list. Suddenly, a message pops up from your client: "Hey, did you
- [As Coca-Cola’s $700m Account Goes To Publicis, WPP’s Media Model Is Put To The Test](https://brandcom.ng/2025/03/18/as-coca-colas-700m-account-goes-to-publicis-wpps-media-model-is-put-to-the-test/) - ...WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion. The timing of Coca-Cola’s US media review couldn’t have been worse for WPP. Two weeks ago, the holding company posted a worse-than-expected revenue decline which caused its share price to hit a four-year low. It was
- [mediaReachOMD Unveils OMD Consumer Intelligence 2.0 (OCI 2.0)](https://brandcom.ng/2025/03/17/mediareachomd-unveils-omd-consumer-intelligence-2-0-oci-2-0/) - As part of its 25th-anniversary celebrations, mediaReachOMD launched OCI (OMD Consumer Intelligence), a transformative enhancement to its proprietary consumer intelligence platform. Since its launch, OCI has been a key driver of consumer intelligence, providing deep analytical insights into how people interact with brands and different media touchpoints. Designed to track consumer behaviors, preferences, purchase patterns
- [Insight Publicis Announces Resignation from Airtel Nigeria Account](https://brandcom.ng/2025/03/17/insight-publicis-announces-resignation-from-airtel-nigeria-account/) - Insight Publicis, one of Nigeria’s leading integrated marketing communications agencies, has announced its decision to resign from the Airtel Nigeria account, effective immediately. This decision, according to the agency, follows an extensive evaluation of the engagement, during which both parties were unable to reach an agreement on terms that appropriately reflect the scope of work
- [Asian Banker Awards: FirstBank Maintains Dominance In SME Banking Across Nigeria, Africa](https://brandcom.ng/2025/03/17/firstbank-maintains-dominance-in-sme-banking-across-nigeria-africa/) - With a legacy of excellence and Innovation, First Bank of Nigeria Limited has once again been crowned the Best SME Bank in Nigeria and the Best SME Bank in Africa at the 2025 Asian Banker Awards for the second year running. The Asian Banker Global Excellence in Retail Finance Awards are renowned for their rigour,
- [Bodam Taiwo Joins Diageo West & Central Africa As Customer Marketing Director](https://brandcom.ng/2025/03/14/bodam-taiwo-joins-diageo-west-central-africa-as-customer-marketing-director/) - Bodam Taiwo, a marketing and brand strategy Amazon has been appointed Customer Marketing Director for Diageo South, West & Central Africa. Prior to her appointment, she worked at Pernod Ricard Nigeria, where she served as Head of Portfolio, Brand & Connect. There, she led strategic consumer marketing initiatives, shaped narratives for luxury brands, and collaborated
- [Ike, Omoyele, Nnodi, Others To Speak At 2025 Industry Summit](https://brandcom.ng/2025/03/14/ike-omoyele-nnodi-others-to-speak-at-2025-industry-summit/) - Following the Manufacturers Association of Nigeria (MAN) statement in early January 2025 that manufacturing sector in Nigeria recorded unsold goods accumulated to a total of N1.4trillion, which was attributed to inflationary pressures and declining consumer purchasing power, the organisers of The Industry Summit, The Industry Newspaper has designed the sixth edition of the summit to
- [Onga Seasoning Ramadan TVC Review: A Celebration of Faith, Family, & Flavour](https://brandcom.ng/2025/03/14/onga-seasoning-ramadan-tvc-review-a-celebration-of-faith-family-flavour/) - In this analysis of Promasidor's latest seasonal campaign, Brand Communicator’s Jeremiah Agada dissects this Onga Seasoning's Ramadan 49-second spot. Agada's review examines how Onga has strengthened its "Mama's Helping Hand" positioning by situating its product within the emotional construct of Ramadan - from pre-dawn Sahur preparations to sunset Iftar gatherings. In evaluating the advertisement against
- [Diageo, Celebr-8 Lyfe, Strengthen Leadership In Nigeria’s Spirits Industry With Key Appointments](https://brandcom.ng/2025/03/14/diageo-celebr8-lyfe-strengthen-leadership-in-nigerias-spirits-industry-with-key-appointments/) - Diageo’s latest leadership appointments mark a transformative moment for its operations in West and Central Africa, as well as its strategic partnerships in Nigeria. With a focus on innovation, sustainability, and inclusivity, these leadership changes reflect a bold vision for the future of the region’s spirits industry. As a global leader in premium beverages,Diageo has
- [The PR-Product Fit – Why African Fintechs Must Align Communications With Business Strategy](https://brandcom.ng/2025/03/14/the-pr-product-fit-why-african-fintechs-must-align-communications-with-business-strategy/) - You wouldn’t bake a cake and then decide whether to add sugar, would you? Yet, so many fintechs build a product first and then scramble to figure out how to communicate it. In the fast-moving world of African fintech, where competition is fierce and customer trust is hard-earned, this is a dangerous game to play.
- [Wema Bank To Boost Entrepreneurship, Investment With Hackaholics 6.0](https://brandcom.ng/2025/03/14/wema-bank-to-boost-entrepreneurship-investment-with-hackaholics-6-0/) - Wema Bank has said that it will further stimulate entrepreneurship, attract investment, and accelerate Nigeria’s economic development by fostering a thriving technology ecosystem that complements the creative economy with the sixth edition of its Hackaholics 6.0. Tunde Mabawonku, the Executive Director, Retail and Digital Business at Wema Bank, revealed this recently at a conference in
- [Access Bank Bags IFC EDGE Green Building Certification](https://brandcom.ng/2025/03/14/access-bank-bags-ifc-edge-green-building-certification/) - Access Bank PLC, one of ther leading African bank, has received the IFC EDGE (Excellence in Design for Greater Efficiencies) Green Building Certification for its banking headquarters, called Access Tower, located in Oniru, Victoria Island, Lagos. The certification recognises Access Bank’s commitment to sustainable building practices and its efforts to reduce energy consumption, water usage,
- [Only Experiential Marketing Guarantees Immediate ROI For Every Naira Spent, Brands Optimal Boss, Otis Ojeikhoa Says](https://brandcom.ng/2025/03/13/only-experiential-marketing-guarantees-immediate-roi-for-every-naira-spent-brands-optimal-boss-otis-ojeikhoa-says/) - Otis Ojeikhoa, the Managing Director and CEO of Brands Optimal Limited is one of the voices of the experiential marketing industry that command respect, holds weight. His visionary leadership driving innovation in consumer engagement and trailblazing strides positions him as an experiential expert that has shaped the industry. It may interest many to note that
- [AMVCA's 11th Edition Holds May 10, 28 Awards Up For Grabs](https://brandcom.ng/2025/03/13/amvcas-11th-edition-holds-may-10-28-awards-up-for-grabs/) - The 11th edition of the prestigious Africa Magic Viewers’ Choice Awards (AMVCA), a celebration of African film and television is scheduled to be held on May 10, 2025, with 28 awards to honour outstanding achievements in film production, culture, fashion, music, and other aspects of African entertainment. This was announced by Busola Tejumola, Executive Head
- [Guinness Nigeria Recognized For Excellence At The 2024 ADVAN Awards, Secures Top Honors in CSR and Consumer Engagement](https://brandcom.ng/2025/03/13/guinness-nigeria-recognized-for-excellence-at-the-2024-advan-awards-secures-top-honors-in-csr-and-consumer-engagement/) - Guinness Nigeria continues to set the standard for impact-driven initiatives and brand excellence, securing prestigious recognitions at the 2024 Advertisers Association of Nigeria (ADVAN) Awards. The company was honored with 3rd place in the CSR Campaign of the Year for its transformative Plan W initiative and 2nd place in the Consumer Promotion of the Year
- [Adeleye Fabusoro Joins CIG As Group Marketing & Corporate Communication Director](https://brandcom.ng/2025/03/13/adeleye-fabusoro-joins-cig-as-group-marketing-corporate-communication-director/) - Marketing communications professional, Adeleye Fabusoro has been appointed Group Marketing and Corporate Communication Director for CIG Group, a conglomerate with portfolios spanning industries. In his new role, Fabusoro will spearhead marketing, PR and corporate communication initiatives across a diverse portfolio of the company’s esteemed brands, including GAC Motors, Lagride, Wulling, Lontor, and Gree, overseeing all
- [Imperfectly Awesome Conversations Summit To Hold April 13](https://brandcom.ng/2025/03/13/imperfectly-awesome-conversations-summit-to-hold-april-13/) - The third edition of the Imperfectly Awesome Conversations Summit hosted by Omotola Bamigbaiye PhD is set to hold on Sunday, April 13, 2025 at Muson Centre, Onikan, Lagos. Imperfectly Awesome is Omotola Bamigbaiye’s ode to Resilience and Tenacity, which she first put together in her book titled, “Imperfectly Awesome”, written in an honest and relatable
- [New Crystal C launches 3D digital billboards, Redefines Out-of-Home Advertising](https://brandcom.ng/2025/03/03/new-crystal-c-launches-3d-digital-billboards-redefines-out-of-home-advertising/) - New Crystal Communications, a trailblazer in outdoor advertising, has raised the bar with the launch of iconic 3D digital billboards in Abuja and Lagos. These state-of-the-art installations are set to transform how brands connect with audiences, delivering dynamic, immersive, and high-impact visuals that captivate and engage. In the heart of Abuja, New Crystal’s 3D digital
- [House Of Succession: How The Mighty Fall](https://brandcom.ng/2025/03/10/house-of-succession-how-the-mighty-fall/) - In this incisive opinion piece, global strategy consultant Franklin Ozekhome examines the advertising industry's critical but largely ignored succession problem. Ozekhome reveals how agencies built around visionary founders often collapse or lose their creative identity when these charismatic leaders depart. Unlike tech companies and management consultancies with structured leadership transitions, advertising agencies remain personality-driven enterprises
- [Natasha At The IPU: A Strategic PR Gamble Or A Legal Or Political Misstep?](https://brandcom.ng/2025/03/12/natasha-at-the-ipu-a-strategic-pr-gamble-or-a-legal-or-political-misstep/) - In this thought-provoking opinion piece, industry titan Mr. Lolu Akinwunmi examines Senator Natasha Akpoti-Uduaghan's appeal to the Inter-Parliamentary Union (IPU) amid her ongoing dispute with Senate President Godswill Akpabio and the Nigerian Senate. He questions the strategic reasoning behind taking a domestic parliamentary matter to an international body with no jurisdiction over Nigeria's legislative affairs,
- [Stakeholders Must Empower More Young Females In The IMC Industry, Says Nene Bejide](https://brandcom.ng/2025/03/12/stakeholders-must-empower-more-young-females-in-the-imc-industry-says-nene-bejide/) - Nene Bejide is a seasoned communications professional and founder of Blanche Aigle Communications, a respected PR agency in Lagos, Nigeria. In this interview, Nene, known for her expertise in brand reputation management, crisis communications, and strategic communications planning, shares radical views on challenges faced by female professionals, and why stakeholders must empower young females in the
- [FirstBank Launches First Women Network Dollar Fund For Female Employees](https://brandcom.ng/2025/03/11/firstbank-launches-first-women-network-dollar-fund-for-female-employees/) - FirstBank has created a dollar-denominated money market fund for FirstBank Women Network, a platform through which its female employees seek career fulfilment and support the cause of gender equity. This was made known by the Chief Executive Officer of FirstBank Group, Olusegun Alebiosu, at the premier bank’s International Women’s Day commemoration in Lagos at the
- [Glo Launches e-SIM With Free Data For Customers](https://brandcom.ng/2025/03/10/glo-launches-e-sim-with-free-data-for-customers/) - Nigerian telecom operator Globacom has introduced an embedded SIM (e-SIM) service, allowing customers to switch to its network without requiring a physical SIM card. According to Glo, customers who activate the e-SIM with a data plan of at least N1,500 enjoy a 5GB data bonus. The eSIM, a software-based digital chip built directly into smartphones
- [Access Bank Unveils ‘Solar For Health’ Initiative To Boost Health Sector Energy Supply](https://brandcom.ng/2025/03/10/access-bank-unveils-solar-for-health-initiative-to-boost-health-sector-energy-supply/) - Access Bank Plc has unveiled a Solar for Health initiative, a solar energy financing model to facilitate sustainable energy supply across Nigeria’s health sector with affordable options. The initiative will provide options to install energy-efficient solar solutions, enabling them to transition from high-cost fossil fuel dependency. The Executive Director and Chief Risk Officer of Access
- [Sylvia Agbamuche-Maduka Joins PANA Holdings As Vice President, Global Business Services](https://brandcom.ng/2025/03/09/sylvia-agbamuche-maduka-joins-pana-holdings-as-vice-president-global-business-services/) - Seasoned corporate communications and human resource professional, Dr Sylvia Agbamuche-Maduka, has joined PANA Holdings, a leading global enterprise committed to driving innovation and operational excellence, as Vice President, Global Business Services With over 20 years of experience across multiple industries, including Oil and gas, Development, Financial Services, Technology, and Global Consulting, her expertise spans HR
- [Lagos NIPR Celebrates Women On International Women’s Day 2025, Calls for Accelerated Action On Gender Equality](https://brandcom.ng/2025/03/08/lagos-nipr-celebrates-women-on-international-womens-day-2025-calls-for-accelerated-action-on-gender-equality/) - The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) joins the world in celebrating International Women’s Day (IWD) 2025, themed "Accelerate Action." This theme underscores the urgent need to advance gender equality, address the slow pace of progress, and empower women and girls worldwide. Public Relations and strategic communication play a pivotal
- [Women In Advertising Chairperson Calls For Bold Action On International Women’s Day 2025](https://brandcom.ng/2025/03/08/women-in-advertising-chairperson-calls-for-bold-action-on-international-womens-day-2025/) - As the world marks International Women’s Day 2025, the Chairperson of Women in Advertising, Oluwaseyi Layade has issued a compelling call to action, urging women to accelerate action—not just for personal growth, but for the progress of their communities and industries. In a statement released today, she emphasized that real change happens when women take
- [BJAN Celebrates World Consumer Rights Day, March 14, Victor-Laniyan To Deliver Keynote](https://brandcom.ng/2025/03/07/bjan-celebrates-world-consumer-rights-day-march-14-victor-laniyan-to-deliver-keynote/) - Brand Journalists Association of Nigeria (BJAN) is set to celebrate World Consumer Rights Day on March 14, 2025, with a forum focused on sustainability at the Oriental Hotel, Victoria Island, Lagos. It will feature a keynote address by Omobolanle Victor-Laniyan, CEO of Kratos Sustainability Consults. Themed "A Just Transition to Sustainable Lifestyles," the event is
- [Airtel, Mastercard Launch New Digital Payment Solution For Airtel Money Customers](https://brandcom.ng/2025/03/06/airtel-mastercard-launch-new-digital-payment-solution-for-airtel-money-customers/) - Airtel Africa in collaboration with Mastercard has launched Airtel Money Global PayCard, a new payment solution designed to connect Airtel Money customers across Africa with global online marketplaces. According to Airtel, this collaboration with Mastercard will empower Airtel’s 150 million mobile phone users in 14 African countries with access to Mastercard’s global merchant network, enabling
- [2025 Will Be Defined by Digital Acceleration and Shifting Consumer Behaviors Says Insight Publicis Boss, Ogunbambo](https://brandcom.ng/2025/03/05/2025-will-be-defined-by-digital-acceleration-shifting-consumer-behaviors-says-insight-publicis-boss-ogunbambo/) - As the Chief Operating Officer of Insight Publicis, Dolapo Ogunbambo sits at a vantage position which is the heart of Nigeria’s evolving Integrated Marketing Communications (IMC) industry—a space that has witnessed seismic shifts in consumer behaviour, digital acceleration, among others. In this no-holds-barred conversation with Brand Communicator, Ogunbambo looks into the challenges and opportunities shaping
- [Hervest Boss Solape, Ogechi Fly Nigeria’s Flag High As Aurora Tech Award Finalists](https://brandcom.ng/2025/03/03/hervest-boss-solape-ogechi-fly-nigerias-flag-high-as-aurora-tech-award-finalists/) - Hervest Founder and CEO, Solape Akinpelu has been shortlisted among the top 10 finalists for the 2025 Aurora Tech Award, alongside the founder of Farmatrix, Manzo Ogechi. The two Nigerian entrepreneurs’ efforts and businesses were recognized among the top ten start-ups that are driving impact through technology, Other finalists include founder of FlexiBees (India), Shreya
- [Loeries Opens Entries For 2025, Introduces New Categories](https://brandcom.ng/2025/03/06/loeries-opens-entries-for-2025-introduces-new-categories/) - The Loeries, the premiere award for brand communications and creativity in Africa and the Middle East, has opened entries for 2025. Brands, agencies, creative professionals, and production companies, are invited to submit their work across various categories that recognise excellence in advertising, marketing, design, and digital innovation. New categories have also been introduced to reflect
- [Damilola Pedro Appointed COO  Esports Federation of Nigeria  ](https://brandcom.ng/2025/03/05/damilola-pedro-appointed-coo-esports-federation-of-nigeria/) - Nigeria’s esports industry just took a major leap forward with the appointment of Damilola Pedro as Chief Operating Officer (COO) of the Esports Federation of Nigeria, a game-changer for brands in Africa’s booming gaming industry. A dynamic force in sports marketing, brand partnerships, and large-scale event execution, Damilola’s journey into esports has been nothing short
- [A New Era: News Central Now Live On GOTV Channel 23](https://brandcom.ng/2025/03/05/a-new-era-news-central-now-live-on-gotv-channel-23/) - News Central TV has raised the bar for excellence as it officially launches on MultiChoice Nigeria’s foremost Digital Terrestrial Television (DTT) platform, GOtv. Available on GOtv channel 23, this milestone marks a significant step in the station’s mission to deliver authentic Nigerian storytelling and amplify diverse voices to viewers nationwide. Now GOtv subscribers on GOtv
- [PROI Worldwide Signs  SKOT Communications As Partner Agency](https://brandcom.ng/2025/03/05/proi-worldwide-signs-skot-communications-as-partner-agency/) - PROI Worldwide, a global network of independent communications agencies has announced its partnership with SKOT Communications, a strategic communications consultancy with a strong Sub[1]Saharan Africa focus based in Lagos, Nigeria. This collaboration strengthens the partnership’s position in the West African market. Founded in November 2023 by Tòkunbòh George-Taylor, a highly accomplished communications professional with extensive
- [2025 SME Scale-Up: Set To Empower SMEs For Remarkable Growth](https://brandcom.ng/2025/03/05/2025-sme-scale-up-set-to-empower-smes-for-remarkable-growth/) - Building on the success of previous editions, the SME Scale-Up experience is back again to empower Nigerian businesses with a renewed focus on driving economic growth and promoting innovation in the country. Scheduled to hold in March 8, 2025 at Radisson Hotel, Victoria Island (VI), Lagos, this years’ experience is specifically designed for businesses with
- [FirstBank Holds Groundbreaking Ceremony For New State-of-the-art Eco-friendly Headquarters](https://brandcom.ng/2025/03/05/firstbank-holds-groundbreaking-ceremony-for-new-state-of-the-art-eco-friendly-headquarters/) - FirstBank has marked a significant milestone with the groundbreaking ceremony for its new green-certified Iconic Head Office Building in Eko Atlantic City, Lagos. According to the premier bank in West Africa, this ambitious 40-story building project set to be the tallest building in Nigeria, will be an engineering and environmental delight due to its technologically
- [Dangote Cement Reports N503.2bn Profit For 2024](https://brandcom.ng/2025/03/05/dangote-cement-reports-n503-2bn-profit-for-2024/) - Dangote Cement Plc reported a profit after tax of N503.2 billion, a growth of 10.5 per cent in its audited results year over year for the year ended December 31, 2024. The audited results of the Company revealed that the Group earnings before interest, taxes, depreciation, and amortization (EBITDA) surpassed the N1 trillion mark, up by
- [Niyi Adebiyi Climbs Higher, Appointed Senior Manager, Global Events For Visa](https://brandcom.ng/2025/03/05/niyi-adebiyi-climbs-higher-appointed-senior-manager-global-events-for-visa/) - Seasoned marketing and communications professional, Niyi Adebiyi, has climbed higher on the professional ladder following his elevation to the position of Senior Manager, Global Events for multinational payment card services corporation, Visa. This transition follows his expertise, leadership, and contributions to Visa’s corporate communications strategy in West Africa as Director, Corporate Communications for West Africa;
- [Hypo Bleach’s "Don’t Show Love" Valentine’s Campaign](https://brandcom.ng/2025/02/27/hypo-bleachs-dont-show-love-valentines-campaign-2/) - While some brands are bombarding viewers with hundreds of mushy Valentine’s Day campaigns, and at a time when everyone is expected to be loving and caring toward one another, Hypo Bleach takes a bold and unexpected route with its "DON’T SHOW LOVE" campaign. The animated commercial flips the typical Valentine’s Day narrative on its head,
- [Glo Gives Customers 200% Data Bonus On New Mifi Purchase](https://brandcom.ng/2025/03/04/glo-gives-customers-200-data-bonus-on-new-mifi-purchase/) - Technology company, Globacom, has launched a new 200% data value back offer on every MiFi device purchased at Gloworld outlets across Nigeria. The company said in a press statement issued in Lagos that the 200% data bonus awaits new MiFi customers registering with new Glo SIMs. The new MiFi devices are available at the rate
- [Noah’s Ark @ 17: Arknimals Embark On Community Clean-Up, Promote Recycling In Lagos](https://brandcom.ng/2025/03/04/noahs-ark-17-arknimals-embark-on-community-clean-up-promote-recycling-in-lagos/) - In commemoration of the 17th anniversary of Noah’s Ark Communications, the agency organized a Community Clean-up campaign that involved all ‘Arknimals’ across the Ark Group, in partnership with the Lagos Waste Management Authority (LAWMA), Ministry of Environment, Lagos State Traffic Management Authority (LASTMA), and the Nigerian Police. The Clean-up campaign also involved sensitizing the public
- [Airtel Unveils State-of-the-Art Retail Store To Redefine Customer Experience](https://brandcom.ng/2025/03/03/airtel-unveils-state-of-the-art-retail-store-to-redefine-customer-experience/) - As part of its ongoing commitment to deliver a seamless and exceptional retail experience for its customers, Airtel Nigeria has launched its new Company-Owned-Company-Operated (COCO) retail store in Sangotedo recently in Lagos. The new retail store aligns with Airtel’s dedication to providing a top-notch experience for its customers, offering end-to-end customer support, instant activation of
- [Brand Communicator ‘Maintains Steeze’ As Toyosi Olajide Emerges ADVAN Journalist Of The Year](https://brandcom.ng/2025/02/24/brand-communicator-maintains-steeze-as-toyosi-olajide-emerges-advan-journalist-of-the-year/) - Brand Communicator, Nigeria’s most authoritative and multi-award-winning brands, marketing, and communications journal, has once again established its reputation for journalistic excellence, particularly in the integrated marketing communications industry at the 2025 edition of the Advertising Association of Nigeria (ADVAN) Marketing Excellence Awards, as it secured yet another prestigious accolade following the emergence of its reporter,
- [Showmax Unveils ₦1K Streaming Deal For March Only](https://brandcom.ng/2025/02/28/showmax-unveils-₦1k-streaming-deal-for-march-only/) - Showmax, Africa’s leading streaming service, is making premium entertainment more accessible and affordable for Nigerians with its Showmax Shikini Season – a limited-time-only deal on its General Entertainment (GE) Mobile and All Devices plans. From 28 February to 31 March 2025, new and returning subscribers can access Showmax GE Mobile for ₦1 000 instead of ₦1 600,
- [Wema Bank, SMEDAN Sign MoU To Empower 800,000 Nigerian Businesses](https://brandcom.ng/2025/02/28/wema-bank-smedan-sign-mou-to-empower-800000-nigerian-businesses/) - As part of its commitment to empowering Small and Medium Enterprises (SMEs), Wema Bank has signed a Memorandum of Understanding (MoU) with Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) to empower 800,000 Nigerian businesses. The partnership focused on training MSMEs on soft skills, technical skills, and business skills, empowering them to build profitable
- [Hello Brand Custodians, Its AI TIME](https://brandcom.ng/2025/02/27/hello-brand-custodians-its-ai-time/) - Marketing and communications practitioners, its AI (Artificial Intelligence) time, AI is here. It’s all around us; it’s in all we do from data analytic, to new product development, to customer experience/ service, hyper-personalisation, to brand building. The statement, AI reduces time and increases productive, is people`s way of trying to give it a tactical meaning, AI is as strategic
- [Nigeria's Babaeko, Okosi, Osagiede, 41 Others Make 2025 DARE List Of Next-Gen Black Leaders In Creativity](https://brandcom.ng/2025/02/26/nigerias-babaeko-okosi-osagiede-41-others-make-2025-dare-list-of-next-gen-black-leaders-in-creativity/) - Five Nigerians - Steve Babaeko, Alex Okosi, Esosa Osagiede, Sinmi Hughes-Obisesan, and Omawumi Ogbe have made the 2025 DARE (Dream, Act, Reimagine, Empower) list of Next-Gen Black Leaders in Creativity. In all, there are 44 creative eggheads on the 2025 DARE list, from different parts of the world including, the US, South Africa, the UK,
- [Marketing Is Failing At The Leadership Table—Here’s Why](https://brandcom.ng/2025/02/24/marketing-is-failing-at-the-leadership-table-heres-why/) - Brand Communicator's Jeremiah Agada explores Aishat Anaekwe's crucial LinkedIn post examining why CMOs rarely ascend to CEO positions. In her post, Aishat argues marketing remains marginalized as a cost centre rather than a business growth driver., while identifying key challenges. Agada also aggregates views from industry experts on the issue with Tosin Balogun (Strategy Director
- [inDrive Continues Global Growth Momentum, Ranked No. 2 Ride-Hailing App In Nigeria](https://brandcom.ng/2025/02/27/indrive-continues-global-growth-momentum-ranked-no-2-ride-hailing-app-in-nigeria/) - inDrive, a global mobility and urban services platform, has been named the second most downloaded ride-hailing app globally and in Nigeria, reaffirming its strong market presence in the country, according to the latest report by leading market intelligence firm Sensor Tower. Further solidifying its growing popularity, inDrive recently attained the highest positive perception for customer
- [Fernando Fernandez Takes Over As CEO Of Unilever, Hein Schumacher Bows Out](https://brandcom.ng/2025/02/26/fernando-fernandez-takes-over-as-ceo-of-unilever-hein-schumacher-bows-out/) - Fernando Fernandez has been elevated to the position of CEO by Unilever as Hein Schumacher bows out as CEO on 1st March within days, 18 months after joining the company. This was announced in a statement sent to the London Stock Exchange earlier today. The consumer goods giant said Schumacher will relinquish the CEO role
- [Why Traditional Media Won’t Die But Must Evolve: Insights From Rage Media Boss, Dr. Omoraro](https://brandcom.ng/2025/02/21/why-traditional-media-wont-die-but-must-evolve-insights-from-abujas-ogilvy-dr-omoraro/) - The Nigerian marketing communications industry is experiencing both unprecedented growth and challenges. Over the past eight years, total advertising expenditure has surged from ₦216 billion in 2018 to ₦605.2 billion in 2023, with projections indicating a further rise to ₦893 billion by 2028, according to an industry- led report in conjunction with PwC, spearheaded by
- [Africa’s Digital Transformation: Lessons From Telecom And Banking Innovations](https://brandcom.ng/2025/02/26/africas-digital-transformation-lessons-from-telecom-and-banking-innovations/) - Africa is experiencing a digital revolution, driven largely by advancements in telecom and banking. Mobile technology, digital payments, and AI-driven solutions are reshaping customer experiences while promoting financial inclusion and economic growth. By looking at key innovations in these sectors, we can uncover valuable lessons from Africa’s digital transformation. 1. Mobile-First Innovation is Key Unlike
- [Rachel Migwi Becomes First Woman To Lead Godrej East Africa Operations As Business Head](https://brandcom.ng/2025/02/25/rachel-migwi-becomes-first-woman-to-lead-godrej-east-africa-operations-as-business-head/) - In what has been described as a ‘glass-ceiling smashing move’, Godrej has appointed marketing communications professional, Rachel Migwi as its East Africa Business Head/Managing Director, making her the first black person and the first woman to ever hold this position. Additionally, Migwi now stands as the only female business head in the entire Godrej Africa,
- [7even Interactive Celebrates A Decade Of Creativity, Innovation,  Impact](https://brandcom.ng/2025/02/24/7even-interactive-celebrates-a-decade-of-creativity-innovation-impact/) - In an industry where longevity and impact are benchmarks of success, 7even Interactive or 7i as it is known - a 360⁰ marketing communications agency, has hit a milestone—ten years of redefining advertising in Nigeria. The agency, which commenced operations in 2015, has been on the forefront of consistently delivering disruptive and consumer-centric campaigns that have shaped
- [IS YOUR COMMUNICATION COMMUNICATIVE?](https://brandcom.ng/2025/02/25/is-your-communication-communicative/) - Lack of good communication has frequently been identified as one of the root causes of conflict among individuals, groups, communities, organizations, and processional teams. Although communication may appear straightforward, the five-syllable term embodies complexity in ensuring clear and concise messages. Communication is as old as man; it is a human act that connects the dots
- [Bose Odueke to launch transformational book on personal financial freedom for adults, and immigrants in Canada](https://brandcom.ng/2025/02/18/bose-odueke-to-launch-transformational-book-on-personal-financial-freedom-for-adults-and-immigrants-in-canada/) - A new era of wealth-building and financial empowerment is on the horizon as renowned financial expert and CEO of Alpha Oasis International Inc., Bose Odueke, prepares to launch her highly anticipated book, Steps to Your Personal Financial Freedom. The official unveiling and book launch will take place on March 8, 2025, at 2 PM EST
- [MultiChoice Announces New Prices For DStv, GOtv Packages](https://brandcom.ng/2025/02/25/multichoice-announces-new-price-for-dstv-gotv-packages/) - One of Africa’s leading pay-TV platforms, MultiChoice, has announced an increase in the prices of both its DStv and GOtv packages, citing rising operational costs as the reason. MultiChoice made the announcement last Monday in a statement titled “Price adjustment on DStv and GOtv packages”. The statement was signed by its Chief Executive Officer, John
- [Exposé Marketing Solutions: A New Digital Experience That Tells Our Story](https://brandcom.ng/2025/02/25/expose-marketing-solutions-a-new-digital-experience-that-tells-our-story/) - At Exposé Marketing Solutions, we believe in the power of immersive storytelling, where brands don’t just sell products but create experiences that people live, remember, and share. Today, we invite you to step into our world, with the launch of our upgraded website, a one-stop digital hub. This isn’t just a website launch; it’s a
- [Leveraging The Kendrick Lamar Blueprint: How African Artists & Brands Can Maximize Global PR Impact](https://brandcom.ng/2025/02/25/leveraging-the-kendrick-lamar-blueprint-how-african-artists-brands-can-maximize-global-pr-impact/) - If you followed, watched, or were live at the Super Bowl you will agree with me that Kendrick Lamar’s presence at the Super Bowl was not just another high-profile performance; it was a masterclass in media influence, narrative control, and cultural imprinting. His ability to spark conversations, drive digital engagement, and shape public discourse proves
- [Indomie, 9Mobile, Goldberg, Others Win Big At ADVAN Awards For Marketing Excellence](https://brandcom.ng/2025/02/25/indomie-9mobile-goldberg-others-win-big-at-advan-awards-for-marketing-excellence/) - It was a night of glitz and glamour as the Advertisers Association of Nigeria (ADVAN) held the 12th edition of its African Awards for Marketing Excellence. The prestigious event, which took place at the Admiralty Conference Centre, Victoria Island, Lagos, brought together leading professionals in the marketing and advertising industry to celebrate excellence, innovation, and
- [2025 Nigeria Public Relations Week Holds May 19-24 In Uyo](https://brandcom.ng/2025/02/24/2025-nigeria-public-relations-week-holds-may-19-24-in-uyo/) - The Nigerian Institute of Public Relations (NIPR) has announced plans to hold its 2025 Nigeria Public Relations Week from May 19 to May 24, at Ibom Hall, Uyo, Akwa Ibom State. The 2025 edition promises to be even more impactful, bringing together professionals, policymakers, and stakeholders to explore the theme: “Solid Minerals: A Solid Path
- [Maiden Ibru’s Garrulous Gaffe: When A Non-Brand Advocate Is At The Driver’s Seat](https://brandcom.ng/2025/02/24/maiden-ibrus-garrulous-gaffe-when-a-non-brand-advocate-is-at-the-drivers-seat/) - Writing on the topic,”15 Ways You’re Failing Your Brand” respected Entrepreneur & Digital Marketing Strategist, Sujan Patel outlined among many other things that failing to be your own brand advocate at all times is one sure way of leading your brand on the pathway of failure. As the leader of your brand, you must A) Believe in your
- [Cynthia Ufele Appointed As Brand Influencer Manager Reserve  & Culture Manager For  Diageo](https://brandcom.ng/2025/02/22/cynthia-ufele-appointed-as-brand-influencer-manager-reserve-culture-manager-for-diageo/) - Cynthia Ufele has been appointed as the Brand Manager Influencer Reserve and Culture Manager for South, West, and Central Africa. This new role marks a significant step in her career, highlighting her growing influence in the beverage alcohol industry. Cynthia brings a wealth of experience to her new position, having previously served as the
- [Segun Ogunleye Joins Diageo As Head Of Marketing, Africa Partner Markets & Beer Lead, SOWECA](https://brandcom.ng/2025/02/21/segun-ogunleye-joins-diageo-as-head-of-marketing-africa-partner-markets-beer-lead-soweca/) - Segun Ogunleye, one of Africa’s foremost marketing leaders has officially joined Diageo, a multinational alcohol company, as Head of Marketing, Africa Partner Markets. Additionally, he will serve as Beer Lead for South, West, and Central Africa (SOWECA). Ogunleye’s move to Diageo follows over a decade of exemplary service at Seven-Up Bottling Company (SBC), where he
- [Access Holdings Partners NIBUCAA To Conduct HIV Tests For 2,000 Participants](https://brandcom.ng/2025/02/21/access-holdings-partners-nibucaa-to-conduct-hiv-tests-for-2000-participants/) - Access Holdings Plc has partnered with the Nigerian Business Coalition Against AIDS (NIBUCAA) to provide free HIV testing to over 2,000 participants at the just-concluded Access Bank Lagos City Marathon. The aim is to promote public health and reduce the spread of HIV/AIDS in the country. The testing which took place in Lagos state also
- [Why I Left Advertising - The Truth Behind My Departure from The Agency Life](https://brandcom.ng/2025/02/20/why-i-left-advertising-the-truth-behind-my-departure-from-the-agency-life/) - In what can be described as a searing reflection on the state of modern advertising, Franklin Ozekhome – one of Africa's leading brand strategists – pulls back the curtain on why he stepped away from traditional agency life. Through his lens as an industry veteran, Ozekhome examines how the once-mighty advertising agency model has been
- [PR Landscape Is Evolving, Not Shrinking, Says Bolaji Abimbola](https://brandcom.ng/2025/02/20/pr-landscape-is-evolving-not-shrinking-says-bolaji-abimbola/) - Contrary to popular opinion, the Managing Director/Chief Executive Officer of Integrated Indigo Limited, Bolaji Abimbola has said that the Public Relations (PR) landscape is not shrinking, but rather evolving and undergoing a significant shift, while those who fail to adapt may find themselves out of business. Bolaji debunked the notion during an exclusive interview with
- [Currency Stability, Industry Unity Critical to Marketing Communications Growth, Says Babaeko](https://brandcom.ng/2025/02/20/currency-stability-industry-unity-critical-to-marketing-communications-growth-says-babaeko/) - … Shares Insights On Going Global Steve Babaeko, is a trailblazing industry leader in the Nigeria's advertising landscape and Group CEO/CCO of X3M Ideas Group. In this interview, he offers a comprehensive perspective on the marketing communications industry's trajectory in 2024 and beyond. Babaeko who is also the immediate past President of the Association of
- [Chipper Cash, Visa Treat Customers To An Exclusive Premiere Of Disney’s Mufasa: The Lion King](https://brandcom.ng/2025/02/07/chipper-cash-visa-treat-customers-to-an-exclusive-premiere-of-disneys-mufasa-the-lion-king/) - Chipper Cash and Visa recently hosted an exclusive Mufasa: The Lion King Premiere event, creating an unforgettable evening for their loyal customers. This event, held in collaboration with Film House, was a testament to both company’s commitment to rewarding and appreciating their customers. Visa's partnership with Chipper Cash has significantly enhanced the payments ecosystem in
- [Launch Of Havas Play In Africa Empowers Brands Across The Continent To Play In Culture](https://brandcom.ng/2025/02/09/launch-of-havas-play-in-africa-empowers-brands-across-the-continent-to-play-in-culture/) - ...By connecting brands with people and communities, Havas’ network dedicated to activating consumer passions will drive business growth for African brands Havas Africa has officially launched Havas Play, Havas’ global network with expertise across sponsorships, partnerships, experiential, social, influencers, and branded content. This latest launch expanses the footprint of the global Havas Play network, which
- [ARCON DG Supports BJAN’s Push For Global Best Practices](https://brandcom.ng/2025/02/19/arcon-dg-supports-bjans-push-for-global-best-practices/) - The Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, has reaffirmed his commitment to supporting the Brands Journalists Association of Nigeria (BJAN) in advancing international standards within the advertising sector. Dr. Fadolapo during a courtesy visit by BJAN executives underscored the need for strict industry regulation to align with global best practices. He highlighted ARCON’s ongoing initiatives
- [PalmPay Spreads Love On Valentine’s Day With Memorable Moments For Customers](https://brandcom.ng/2025/02/11/palmpay-spreads-love-on-valentines-day-with-memorable-moments-for-customers/) - PalmPay, a leading fintech platform in Africa, joined in the celebration to reward its customers with a 7-day campaign, giving back to its users in the most thoughtful ways. Through shopping giveaways and luxury experiences, PalmPay stood out by showing that it truly values and appreciates the people who trust its platform every day. During
- [Prof. Bolajoko, Stanislaus Martins, 4 Others Unveiled As Judges Of ADVAN African Awards For Marketing Excellence](https://brandcom.ng/2025/02/18/prof-bolajoko-stanislaus-martins-4-others-unveiled-as-judges-of-advan-african-awards-for-marketing-excellence/) - The Advertisers’ Association of Nigeria (ADVAN) has unveiled judges for its Africa Awards for Marketing Excellence, which will take place on February 22, 2025. The event which is billed to commennce by 5 PM at the Admiralty Conference Centre, Naval Dockyard, Ahmadu Bello Way, Victoria Island, Lagos, is recognized as the most prestigious marketing award
- [What’s Public Relations If You Can’t Relate With The Public Over Negative Feedback?](https://brandcom.ng/2025/02/18/whats-public-relations-if-you-cant-relate-with-the-public-over-negative-feedback/) - The Oxford Dictionary defines feedback as, ”information about reactions to a product, a person's performance of a task, etc. which is used as a basis for improvement.” The keyword to remember here is improvement. The video of a TikTok influencer named Valor reviewing the petroleum product (fuel) from Dangote through MRS and the Nigerian National
- [The Invisible Work That Builds Great Brands—A Decade Of Learning In Marketing](https://brandcom.ng/2025/02/18/the-invisible-work-that-builds-great-brands-a-decade-of-learning-in-marketing/) - When people think of marketing success, they often picture the big moments—the viral campaigns, award-winning ads, and creative executions that capture public attention. But behind every successful brand is a body of invisible work—the deep consumer insights, strategic decision-making, and cross-functional collaboration that drive sustainable growth. The first time I realized I had no idea
- [To Excel, Industry Professionals Should Consciously Infuse Technology In Their Delivery, Says Victor Afolabi](https://brandcom.ng/2025/02/18/to-excel-industry-professionals-should-consciously-infuse-technology-in-their-delivery-says-victor-afolabi/) - The Group Managing Director of GDM, Victor Afolabi has called on marketing professionals to infuse technology consistently in their work because of its disruptive impact, and its capacity to deepen excellence. Afolabi made the call during an exclusive chat with Brand Communicator recently. He said this was important because as we move into the future,
- [MIPAN Unveils Speakers For 2025 Media Sales Conference](https://brandcom.ng/2025/02/18/mipan-unveils-speakers-for-2025-media-sales-conference/) - The Media Independent Practitioners Association of Nigeria (MIPAN) has released the list of speakers headlining the 2025 edition of its Media Sales Conference holding on the 27th, February 2025 at the prestigious Radisson Blu Hotel, GRA Ikeja, Lagos. The programme themed “The Great Convergence: Bridging Content, Media, and the Audience Experience” will have a group
- [ARCON Warns Public Against Investment Decisions With Unverified Organisations](https://brandcom.ng/2025/02/15/arcon-warns-public-against-bogus-investment-decisions-with-unverified-organisations/) - The Advertising Regulatory Council of Nigeria (ARCON) has cautioned the public to be cautious and meticulous in making investment decisions with unverified organisations advertising their services with unsubstantiated and unverified promises. The apex regulatory body said this in a press statement signed by its Director-General, Dr. Olalekan Fadolapo. ARCON made this call after its attention
- [The Power Of Colour Blocking: How Snack Brands Are Standing Out On Crowded Shelves](https://brandcom.ng/2025/02/09/the-power-of-colour-blocking-how-snack-brands-are-standing-out-on-crowded-shelves/) - In the ever-evolving world of packaging design, colour blocking has emerged as a powerful strategy for brands seeking to make an instant impact on consumers. Though not a new design technique, its growing prevalence in product packaging, especially in the snack category, reflects its effectiveness in driving attention and engagement on store shelves. At first
- [News Central Appoints Rosemary Egabor-Afolahan As Director Of Commercial And Communications](https://brandcom.ng/2025/02/15/news-central-appoints-rosemary-egabor-afolahan-as-director-of-commercial-and-communications/) - News Central TV has appointed Rosemary Egabor-Afolahan as its Director of Commercial and Communications, recognising her exceptional contributions and expertise in business development, brand management, communications, and marketing. With a combined 20 years of experience across banking, oil & gas, and media, Rosemary brings a wealth of strategic insight to this role. Since joining News
- [Love At First Ad: How a Nigeria (Transmit) – Kenya (Suss Ads) Tech Alliance Is Rewriting Africa's Advertising Playbook](https://brandcom.ng/2025/02/14/love-at-first-ad-how-a-nigeria-transmit-kenya-suss-ads-tech-alliance-is-rewriting-africas-advertising-playbook/) - Hours before this year’s Valentine celebration, somewhere at the highbrow Victoria Island of Lagos, two tech giants inked a partnership that will revolutionalise advertising as we know it today. Suffice to say, Valentine came early for Nigeria's Transmit and Kenya's Suss Ads at a time that advertisers are seeking for more options and ease in
- [First Bank To Support Non-oil Export Sector’s Growth With Modern Solution](https://brandcom.ng/2025/02/14/first-bank-to-support-non-oil-export-sectors-growth-with-modern-solution/) - First Bank of Nigeria (FBN) has said that it will churn out modern solutions, innovative products and modern platforms to support the non-oil export sector’s growth in 2025. The Managing Director of FBN, Olusegun Alebiosu, revealed this at the bank’s first quarterly export webinar designed to educate the bank’s customers, clients, and stakeholders on emerging
- [Nigeria’s IMC Industry Needs Collaborative Investment Fund To Drive Innovation, Says Exposé Boss](https://brandcom.ng/2025/02/14/nigerias-imc-industry-needs-collaborative-investment-fund-to-drive-innovation-says-expose-boss/) - Oloye Abayomi Ayoola is a foremost marketing communications professional and one of the continent’s finest experiential experts. In this candid interview with Brand Communicator, Ayoola who is the CEO of Exposé Marketing Solutions, brings sharp insights into the evolving landscape of Integrated Marketing Communications (IMC) in Nigeria. His perspective spans the intersection of traditional marketing
- [FMN Prize For Innovation On Livestock Farming Calls For 2025 Entries](https://brandcom.ng/2025/02/14/fmn-prize-for-innovation-on-livestock-farming-calls-for-2025-entries/) - Flour Mills of Nigeria PLC has announced the call for entries for the fourth edition of its FMN Prize for Innovation (PFI) focusing on livestock farming. This year’s theme, ‘Innovative Practices in Livestock Farming in Nigeria’, highlights FMN’s commitment to promoting sustainable solutions that can transform the country’s livestock space and drive long-term economic growth.
- [MarkHack 4.0 Is Back: The Ultimate Fusion Of Marketing And Technology Unleashed!](https://brandcom.ng/2025/02/14/markhack-4-0-is-back-the-ultimate-fusion-of-marketing-and-technology-unleashed/) - The stage is set for the most electrifying edition of MarkHack yet, as GDM Group, Nigeria’s leading marketing technology and 360 data management powerhouse, joins forces with Eko Innovation Centre, a trailblazing startup accelerator, to launch MarkHack 4.0—the platform revolutionizing media and marketing through technology and innovation. This year’s theme, “Experience Ignited: Fueling the Consumer
- [Transmit Partners With Suss Ads To Revolutionize Advertising In Africa](https://brandcom.ng/2025/02/13/transmit-partners-with-suss-ads-to-revolutionize-advertising-in-africa/) - Transmit, a leading ad-Tech solutions provider, has announced a strategic partnership with Suss Ads, a Kenyan-based advertising firm. This partnership expands Transmit's reach into the Kenyan market, offering a comprehensive range of advertising solutions to brands and businesses across Nigeria and Kenya. The partnership combines Transmit's strong radio advertising network in Nigeria with Suss Ads'
- [Adisa Speaks On Plans For 2025: We Will Flag Off Our Advertising School Soon, Deepen LAIF In This Year’s 20th Anniversary](https://brandcom.ng/2025/02/13/adisa-speaks-on-plans-for-2025-we-will-flag-off-our-advertising-school-soon-deepen-laif-in-this-years-20th-anniversary/) - The president of the Association of Advertising Agencies of Nigeria (AAAN), Mr. Lanre Adisa has revealed that the association under his administration is poised to establish the much-talked-about Advertising School and take LAIF awards to global standards, during its 20th-anniversary celebration this year. Mr. Lanre Adisa said the purpose of the school is to groom
- [Apple Extends Apple TV+ Streaming Service To Android Phone Users](https://brandcom.ng/2025/02/13/apple-extends-apple-tv-streaming-service-to-android-phone-users/) - Apple Inc. has extended its Apple TV+ streaming service to Android users, marking a rare move for the company as it expands beyond its usual ecosystem. The app is now downloadable from the Google Play Store, allowing Android users to stream Apple’s exclusive content. Apple has historically prioritized software development for iOS and MacOS, rarely
- [Pitcher Announces Dean, Session Leaders For Future Creative Leaders Academy 2025](https://brandcom.ng/2025/02/12/pitcher-announces-dean-session-leaders-for-future-creative-leaders-academy-2025/) - The Pitcher Festival has announced the 2025 Dean and Session Leaders for the Future Creative Leaders Academy (FCLA). Leading the academy this year is Sherif Lanre Akinpelu, Global Strategy Consultant and founder of Strategy Trybe, Lagos, Nigeria, who operates at the intersection of Strategy, Marketing, Behavioral Science, Data, and Technology. He integrates these disciplines to create compelling marketing,
- [Organisers Of Access Lagos City Marathon Pay Tribute To Wigwe](https://brandcom.ng/2025/02/12/organisers-of-access-lagos-city-marathon-pay-tribute-to-wigwe/) - The organisers of the Access Bank Lagos City Marathon have paid tribute to Herbert Wigwe, the former Chief Executive Officer of Access Holdings, one year after his death. Recall that Wigwe, his wife, Chizoba and his son, Chizi lost their lives in a helicopter crash in California, United States, in 2024. The news of his
- [FBNHoldings Rebrands As First HoldCo Plc Across All Subsidiaries](https://brandcom.ng/2025/02/12/fbnholdings-rebrands-as-first-holdco-plc-across-all-subsidiaries/) - FBN Holdings Plc, one of Africa’s premier financial institutions has announced the change of its name across all its subsidiaries to First HoldCo Plc. This strategic transformation and rebranding marks a significant milestone in the Company’s journey to redefine its identity, unify its subsidiaries, reinforce its heritage, and strengthen its position as a leader in
- [UAC Board Appoints Khalifa Adebayo Biobaku As Chairman](https://brandcom.ng/2025/02/11/uac-board-appoints-khalifa-adebayo-biobaku-as-chairman/) - UAC Board has announced the appointment of Khalifa Adebayo Biobaku as Chairman of Board of Directors effective February 5, 2025. He will bring a wealth of experience in finance and investment to this new role. Announcing the appointment, UAC of Nigeria Plc said “We are pleased to announce the appointment of Mr. Khalifa Adebayo Biobaku
- [Access Holdings Unveils AccessGive To Sustain Herbert Wigwe’s Legacy](https://brandcom.ng/2025/02/11/access-holdings-unveils-accessgive-to-sustain-herbert-wigwes-legacy/) - Access Holdings PLC has unveiled AccessGive platform at the Herbert Wigwe One Year Memorial held on Sunday February 9, 2025, in Lagos in a moving tribute to a visionary leader. This groundbreaking platform is dedicated to sustaining and scaling the transformative impact of the late Herbert Wigwe, a leader whose vision extended far beyond the
- [Brand Communicator’s 100th Edition: Industry Stakeholders Speak On The Landmark Achievement (1)](https://brandcom.ng/2025/02/11/brand-communicators-100th-edition-industry-stakeholders-speak-on-the-landmark-achievement-1/) - With its last publication, Brand Communicator flagged off 2025 celebrating an achievement that transcends ordinary publishing success – the magazine’s 100th edition. In 17 years, the magazine has evolved into a comprehensive industry authority that shapes conversations, influences decisions, and documents the evolution of marketing communications in Nigeria. True to its vision, Brand Communicator has
- [New York Festivals, African Cristal Festival Launch NYF Cristal Village Award To Honour Creative Work That Educates For Good](https://brandcom.ng/2025/02/10/new-york-festivals-african-cristal-festival-launch-nyf-cristal-village-award-to-honour-creative-work-that-educates-for-good/) - New York Festivals Advertising Awards in partnership with the African Cristal Festival has introduced the inaugural NYF Cristal Village Award, a new category dedicated to honouring creative work that educates for good, bridges cultures, and inspires meaningful change. That organisers said that award will honour creative brand and experiential work that promotes positive change, recognizing campaigns and
- [The Evolution Of Tech PR In Africa: What Startups Must Do Differently](https://brandcom.ng/2025/02/10/the-evolution-of-tech-pr-in-africa-what-startups-must-do-differently/) - Africa’s tech ecosystem is booming. Startups are attracting record-breaking investments, disrupting industries, and scaling at an unprecedented pace. Yet, amid all this innovation, one critical challenge remains—how do these companies effectively communicate their value, not just to investors but to customers, regulators, and the media? This is where Tech PR comes in. Historically, African startups
- [80th Anniversary: Wema Bank Showers Customers With N11m In “80 Years of Spreading Love” Valentine Campaign](https://brandcom.ng/2025/02/10/80th-anniversary-wema-bank-showers-customers-with-n11m-in-80-years-of-spreading-love-valentine-campaign/) - As part of activities to celebrate its 80th anniversary, Wema Bank is rewarding customers with N11 million in its “80 Years of Spreading Love” Valentine campaign, which is slated to run from February 1st to 28th, 2025. According to the bank, this campaign is the first in a series of exciting activities leading up to
- [BJuMP Honours Industry Icon Dr. Biodun Shobanjo With Induction Into Hall of Fame](https://brandcom.ng/2025/02/10/bjump-honours-industry-icon-dr-biodun-shobanjo-with-induction-into-hall-of-fame/) - The Bolaji Junaid Mentorship Programme (BJuMP) hosted its third edition with a remarkable Mentors Meet Mentees Mixer on the 5th of February 2025 at the Marriott Hotel, Ikeja, Lagos. One of the most notable moments of the evening was the presentation of the newly established BB Apprenticeship Award, named in honor of Dr. Biodun Shobanjo,
- [Brand Owners Outline Dangers Of New Electricity Tariff Hike To FG](https://brandcom.ng/2025/02/07/brand-owners-outline-dangers-of-new-electricity-tariff-hike-to-fg/) - Brand owners under the umbrella of the Manufacturers Association of Nigeria (MAN) have outlined the dangers of increasing electricity tariffs in 2025 to the Federal Government. They added that the move will be inimical to the competitiveness of Nigerian products and businesses which will further worsen the effects of the high cost of production exacerbate
- [Google Maps Clocks 2 Decades Of Serving Customers, Reveals Most Reviewed Locations In Nigeria](https://brandcom.ng/2025/02/07/google-maps-clocks-2-decades-of-serving-customers-reveals-most-reviewed-locations-in-nigeria/) - Tech giant, Google recently celebrated 20 years anniversary of its navigation App, Google Maps, which has become an essential tool that empowers over 2 billion monthly users to confidently navigate places around the world. The company also revealed the most reviewed locations in Nigeria highlighting the platform’s impact on navigation and exploration. Commenting on the

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- [Issue 110, Print Edition](https://brandcom.ng/flipbook/issue-110-print-edition/)
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## Tags

- [Wakanow](https://brandcom.ng/tag/wakanow/)
- [Zenith Bank](https://brandcom.ng/tag/zenith-bank/)
- [Airlines](https://brandcom.ng/tag/airlines/)
- [Abutu Agada](https://brandcom.ng/tag/abutu-agada/)
- [Obinna Ekezie](https://brandcom.ng/tag/obinna-ekezie/)
- [Ralph Tamuno](https://brandcom.ng/tag/ralph-tamuno/)
- [OLX](https://brandcom.ng/tag/olx/)
- [Lola Masha](https://brandcom.ng/tag/lola-masha/)
- [Fourth Anniversary](https://brandcom.ng/tag/fourth-anniversary/)
- [CASERS Group](https://brandcom.ng/tag/casers-group/)
- [Igbo Amadi-Obi](https://brandcom.ng/tag/igbo-amadi-obi/)
- [BBDO West Africa](https://brandcom.ng/tag/bbdo-west-africa/)
- [Advertising](https://brandcom.ng/tag/advertising/)
- [Ensure Insurance](https://brandcom.ng/tag/ensure-insurance/)
- [jide adeyemi](https://brandcom.ng/tag/jide-adeyemi/)
- [bigandbold](https://brandcom.ng/tag/bigandbold/)
- [ist anniversary](https://brandcom.ng/tag/ist-anniversary/)
- [Mediafacts](https://brandcom.ng/tag/mediafacts/)
- [mediareach omd. mtn](https://brandcom.ng/tag/mediareach-omd-mtn/)
- [Africa](https://brandcom.ng/tag/africa/)
- [Africans](https://brandcom.ng/tag/africans/)
- [Forbes](https://brandcom.ng/tag/forbes/)
- [Nigeria](https://brandcom.ng/tag/nigeria/)
- [personality](https://brandcom.ng/tag/personality/)
- [narrative](https://brandcom.ng/tag/narrative/)
- [APCON](https://brandcom.ng/tag/apcon/)
- [NIMN.EXMAN](https://brandcom.ng/tag/nimn-exman/)
- [activation](https://brandcom.ng/tag/activation/)
- [experiential](https://brandcom.ng/tag/experiential/)
- [marketing](https://brandcom.ng/tag/marketing/)
- [events](https://brandcom.ng/tag/events/)
- [agency](https://brandcom.ng/tag/agency/)
- [clients](https://brandcom.ng/tag/clients/)
- [EPIMS](https://brandcom.ng/tag/epims/)
- [wfa](https://brandcom.ng/tag/wfa/)
- [DDB](https://brandcom.ng/tag/ddb/)
- [AAAN](https://brandcom.ng/tag/aaan/)
- [IMC](https://brandcom.ng/tag/imc/)
- [Advertisers](https://brandcom.ng/tag/advertisers/)
- [awards](https://brandcom.ng/tag/awards/)
- [event](https://brandcom.ng/tag/event/)
- [stakeholders](https://brandcom.ng/tag/stakeholders/)
- [excellence](https://brandcom.ng/tag/excellence/)
- [Popi media](https://brandcom.ng/tag/popi-media/)
- [workshop](https://brandcom.ng/tag/workshop/)
- [digital media](https://brandcom.ng/tag/digital-media/)
- [MediaReach](https://brandcom.ng/tag/mediareach/)
- [Experiential marketing](https://brandcom.ng/tag/experiential-marketing/)
- [activations](https://brandcom.ng/tag/activations/)
- [quackery](https://brandcom.ng/tag/quackery/)
- [SUV](https://brandcom.ng/tag/suv/)
- [JaguarF-Pace](https://brandcom.ng/tag/jaguarf-pace/)
- [Nollywood](https://brandcom.ng/tag/nollywood/)
- [Ghana](https://brandcom.ng/tag/ghana/)
- [DDB Lagos](https://brandcom.ng/tag/ddb-lagos/)
- [creativity](https://brandcom.ng/tag/creativity/)
- [EXMAN](https://brandcom.ng/tag/exman/)
- [AGM](https://brandcom.ng/tag/agm/)
- [Brand Ambassadors](https://brandcom.ng/tag/brand-ambassadors/)
- [ECBAP](https://brandcom.ng/tag/ecbap/)
- [promotions](https://brandcom.ng/tag/promotions/)
- [Rotimi Olaniyan](https://brandcom.ng/tag/rotimi-olaniyan/)
- [brands](https://brandcom.ng/tag/brands/)
- [Ropo Alabi](https://brandcom.ng/tag/ropo-alabi/)
- [Detergent](https://brandcom.ng/tag/detergent/)
- [Unilever](https://brandcom.ng/tag/unilever/)
- [Promo](https://brandcom.ng/tag/promo/)
- [Kehinde Salami](https://brandcom.ng/tag/kehinde-salami/)
- [Diageo](https://brandcom.ng/tag/diageo/)
- [Enemies of the Ordinary](https://brandcom.ng/tag/enemies-of-the-ordinary/)
- [Ikechi Odigbo](https://brandcom.ng/tag/ikechi-odigbo/)
- [Research agency](https://brandcom.ng/tag/research-agency/)
- [PR](https://brandcom.ng/tag/pr/)
- [E-commerce](https://brandcom.ng/tag/e-commerce/)
- [Nigeria Telecoms Awards](https://brandcom.ng/tag/nigeria-telecoms-awards/)
- [Smarter Banking](https://brandcom.ng/tag/smarter-banking/)
- [Union Bank](https://brandcom.ng/tag/union-bank/)
- [Federal Polytechnic Oko](https://brandcom.ng/tag/federal-polytechnic-oko/)
- [NBC](https://brandcom.ng/tag/nbc/)
- [Yabatech](https://brandcom.ng/tag/yabatech/)
- [Coca-Cola](https://brandcom.ng/tag/coca-cola/)
- [Coca-Cola Glass Bottle Competition](https://brandcom.ng/tag/coca-cola-glass-bottle-competition/)
- [7even Interactive](https://brandcom.ng/tag/7even-interactive/)
- [Taiwo Agboola](https://brandcom.ng/tag/taiwo-agboola/)
- [OAAN](https://brandcom.ng/tag/oaan/)
- [Billboards](https://brandcom.ng/tag/billboards/)
- [Ayo Oluwatosin](https://brandcom.ng/tag/ayo-oluwatosin/)
- [Olubunmi Johnson](https://brandcom.ng/tag/olubunmi-johnson/)
- [Rosabel](https://brandcom.ng/tag/rosabel/)
- [Techno](https://brandcom.ng/tag/techno/)
- [Camon C9](https://brandcom.ng/tag/camon-c9/)
- [Smart Phones](https://brandcom.ng/tag/smart-phones/)
- [FirstBank Nigeria](https://brandcom.ng/tag/firstbank-nigeria/)
- [Retail Banking](https://brandcom.ng/tag/retail-banking/)
- [POSTER AWARDS 2016](https://brandcom.ng/tag/poster-awards-2016/)
- [OOAN](https://brandcom.ng/tag/ooan/)
- [Nordem Thurston](https://brandcom.ng/tag/nordem-thurston/)
- [Segun Ogunleye](https://brandcom.ng/tag/segun-ogunleye/)
- [Pepsi](https://brandcom.ng/tag/pepsi/)
- [7Up](https://brandcom.ng/tag/7up/)
- [Insight Communication](https://brandcom.ng/tag/insight-communication/)
- [Aare Fatai Odesile](https://brandcom.ng/tag/aare-fatai-odesile/)
- [NDL](https://brandcom.ng/tag/ndl/)
- [St. Lauren](https://brandcom.ng/tag/st-lauren/)
- [Chido Nwakanma](https://brandcom.ng/tag/chido-nwakanma/)
- [Business Communication](https://brandcom.ng/tag/business-communication/)
- [Kudo Eresia](https://brandcom.ng/tag/kudo-eresia/)
- [Viola Graham-Douglas](https://brandcom.ng/tag/viola-graham-douglas/)
- [Lafarge Africa](https://brandcom.ng/tag/lafarge-africa/)
- [NLNG](https://brandcom.ng/tag/nlng/)
- [NIPR](https://brandcom.ng/tag/nipr/)
- [Rotimi Oladele](https://brandcom.ng/tag/rotimi-oladele/)
- [Brand Campaign](https://brandcom.ng/tag/brand-campaign/)
- [Akinwunmi Dickson](https://brandcom.ng/tag/akinwunmi-dickson/)
- [Fedex](https://brandcom.ng/tag/fedex/)
- [Oyarekhua](https://brandcom.ng/tag/oyarekhua/)
- [E-Ccommerce](https://brandcom.ng/tag/e-ccommerce/)
- [Photos](https://brandcom.ng/tag/photos/)
- [Social media](https://brandcom.ng/tag/social-media/)
- [UBA](https://brandcom.ng/tag/uba/)
- [PricewaterhouseCoopers](https://brandcom.ng/tag/pricewaterhousecoopers/)
- [GrandOak](https://brandcom.ng/tag/grandoak/)
- [Long throat](https://brandcom.ng/tag/long-throat/)
- [Girl child education activist](https://brandcom.ng/tag/girl-child-education-activist/)
- [Final Four](https://brandcom.ng/tag/final-four/)
- [Turkish Airlines](https://brandcom.ng/tag/turkish-airlines/)
- [Air Europa](https://brandcom.ng/tag/air-europa/)
- [aviation Tarkance Iince](https://brandcom.ng/tag/aviation-tarkance-iince/)
- [Codeshare](https://brandcom.ng/tag/codeshare/)
- [Recycle Nigeria](https://brandcom.ng/tag/recycle-nigeria/)
- [Aso Villa Demo Day](https://brandcom.ng/tag/aso-villa-demo-day/)
- [Tracology](https://brandcom.ng/tag/tracology/)
- [Enitan Denloye](https://brandcom.ng/tag/enitan-denloye/)
- [Solabomi Okwonkwo](https://brandcom.ng/tag/solabomi-okwonkwo/)
- [Sterling Business and Research](https://brandcom.ng/tag/sterling-business-and-research/)
- [Oluwaseun Ajayi](https://brandcom.ng/tag/oluwaseun-ajayi/)
- [Sand](https://brandcom.ng/tag/sand/)
- [Sweat and Glory](https://brandcom.ng/tag/sweat-and-glory/)
- [CSR](https://brandcom.ng/tag/csr/)
- [Cherry Eromosele](https://brandcom.ng/tag/cherry-eromosele/)
- [Tomi Ogunlesi](https://brandcom.ng/tag/tomi-ogunlesi/)
- [e-payment](https://brandcom.ng/tag/e-payment/)
- [Oje Ojeaga](https://brandcom.ng/tag/oje-ojeaga/)
- [Jocelyn Luciano](https://brandcom.ng/tag/jocelyn-luciano/)
- [Favor Ogunyemi](https://brandcom.ng/tag/favor-ogunyemi/)
- [Idiare Atimomo](https://brandcom.ng/tag/idiare-atimomo/)
- [Air France KLM](https://brandcom.ng/tag/air-france-klm/)
- [Arthur Dieffenthaler](https://brandcom.ng/tag/arthur-dieffenthaler/)
- [Richard Iweanoge](https://brandcom.ng/tag/richard-iweanoge/)
- [Entod Marketing](https://brandcom.ng/tag/entod-marketing/)
- [Iquo Ukoh](https://brandcom.ng/tag/iquo-ukoh/)
- [Yomi Badejo-Okusanya](https://brandcom.ng/tag/yomi-badejo-okusanya/)
- [Mishra Prasanta](https://brandcom.ng/tag/mishra-prasanta/)
- [Premium Steel and Mines](https://brandcom.ng/tag/premium-steel-and-mines/)
- [Adebisi Idowu](https://brandcom.ng/tag/adebisi-idowu/)
- [4G LTE](https://brandcom.ng/tag/4g-lte/)
- [Ttelecommunication](https://brandcom.ng/tag/ttelecommunication/)
- [AC Nielsen](https://brandcom.ng/tag/ac-nielsen/)
- [ADVAN](https://brandcom.ng/tag/advan/)
- [Brand Communicator](https://brandcom.ng/tag/brand-communicator/)
- [Stanbic IBTC](https://brandcom.ng/tag/stanbic-ibtc/)
- [Goddie Ofose](https://brandcom.ng/tag/goddie-ofose/)
- [Bennet Frimpong](https://brandcom.ng/tag/bennet-frimpong/)
- [Clara Okoro](https://brandcom.ng/tag/clara-okoro/)
- [Garba Bello Kankarofi](https://brandcom.ng/tag/garba-bello-kankarofi/)
- [Udeme Ufot](https://brandcom.ng/tag/udeme-ufot/)
- [Kayode Oluwasona](https://brandcom.ng/tag/kayode-oluwasona/)
- [Lekan Fadolapo](https://brandcom.ng/tag/lekan-fadolapo/)
- [Aliko Dangote](https://brandcom.ng/tag/aliko-dangote/)
- [Biodun Shobanjo](https://brandcom.ng/tag/biodun-shobanjo/)
- [Keskese](https://brandcom.ng/tag/keskese/)
- [JAMZ 100.1 FM](https://brandcom.ng/tag/jamz-100-1-fm/)
- [Malta Herbs Lite](https://brandcom.ng/tag/malta-herbs-lite/)
- [Guinness Niigeria](https://brandcom.ng/tag/guinness-niigeria/)
- [Jodi Samuels-Ike](https://brandcom.ng/tag/jodi-samuels-ike/)
- [Ime Umoh](https://brandcom.ng/tag/ime-umoh/)
- [Adesuwa Igho-Orere](https://brandcom.ng/tag/adesuwa-igho-orere/)
- [Ayesha Akinkugbe](https://brandcom.ng/tag/ayesha-akinkugbe/)
- [Noble Igwe](https://brandcom.ng/tag/noble-igwe/)
- [Biodun Fijabi](https://brandcom.ng/tag/biodun-fijabi/)
- [John Ehiguese](https://brandcom.ng/tag/john-ehiguese/)
- [PRCAN](https://brandcom.ng/tag/prcan/)
- [Spend](https://brandcom.ng/tag/spend/)
- [Tunji Faleye](https://brandcom.ng/tag/tunji-faleye/)
- [Joshua Ajayi](https://brandcom.ng/tag/joshua-ajayi/)
- [DStv](https://brandcom.ng/tag/dstv/)
- [John Ugbe](https://brandcom.ng/tag/john-ugbe/)
- [Mary Njoku](https://brandcom.ng/tag/mary-njoku/)
- [aviation](https://brandcom.ng/tag/aviation/)
- [Tarkance Ince](https://brandcom.ng/tag/tarkance-ince/)
- [USSD](https://brandcom.ng/tag/ussd/)
- [Media Perspectives](https://brandcom.ng/tag/media-perspectives/)
- [Publicis Media](https://brandcom.ng/tag/publicis-media/)
- [Starcom Mediavest](https://brandcom.ng/tag/starcom-mediavest/)
- [Publicis Troyka](https://brandcom.ng/tag/publicis-troyka/)
- [GSK](https://brandcom.ng/tag/gsk/)
- [Chinedum Okereke](https://brandcom.ng/tag/chinedum-okereke/)
- [Lucozade](https://brandcom.ng/tag/lucozade/)
- [Ribena.](https://brandcom.ng/tag/ribena/)
- [Steve Babaeko](https://brandcom.ng/tag/steve-babaeko/)
- [Lanre Adisa](https://brandcom.ng/tag/lanre-adisa/)
- [X3M Ideas](https://brandcom.ng/tag/x3m-ideas/)
- [Noah's Ark](https://brandcom.ng/tag/noahs-ark/)
- [Media Fuse Dentsu Aegies](https://brandcom.ng/tag/media-fuse-dentsu-aegies/)
- [CCS](https://brandcom.ng/tag/ccs/)
- [Emeka Okeke](https://brandcom.ng/tag/emeka-okeke/)
- [Dolapo Osinbajo](https://brandcom.ng/tag/dolapo-osinbajo/)
- [Folake Ani-Mumuney](https://brandcom.ng/tag/folake-ani-mumuney/)
- [First Bank](https://brandcom.ng/tag/first-bank/)
- [Bolaji Akinboro](https://brandcom.ng/tag/bolaji-akinboro/)
- [African Fintech awards](https://brandcom.ng/tag/african-fintech-awards/)
- [Ken Njoroge](https://brandcom.ng/tag/ken-njoroge/)
- [David Okeme](https://brandcom.ng/tag/david-okeme/)
- [Smart Connect](https://brandcom.ng/tag/smart-connect/)
- [Grand Oak](https://brandcom.ng/tag/grand-oak/)
- [Airtel Nigeria](https://brandcom.ng/tag/airtel-nigeria/)
- [İlker Aycı](https://brandcom.ng/tag/ilker-ayci/)
- [Zach King](https://brandcom.ng/tag/zach-king/)
- [Gustav Kuhn](https://brandcom.ng/tag/gustav-kuhn/)
- [Clem Omemu](https://brandcom.ng/tag/clem-omemu/)
- [LAIF Awards](https://brandcom.ng/tag/laif-awards/)
- [Thabo Mabe](https://brandcom.ng/tag/thabo-mabe/)
- [Sunlight 2-in-1](https://brandcom.ng/tag/sunlight-2-in-1/)
- [Joan Ihekwaba](https://brandcom.ng/tag/joan-ihekwaba/)
- [Counterfeiting](https://brandcom.ng/tag/counterfeiting/)
- [Gala](https://brandcom.ng/tag/gala/)
- [PSN](https://brandcom.ng/tag/psn/)
- [Godwin Emefiele](https://brandcom.ng/tag/godwin-emefiele/)
- [Jimoh Musa](https://brandcom.ng/tag/jimoh-musa/)
- [BJAN](https://brandcom.ng/tag/bjan/)
- [Francis Nwoboshi](https://brandcom.ng/tag/francis-nwoboshi/)
- [Musa Jimoh](https://brandcom.ng/tag/musa-jimoh/)
- [Emma Egba](https://brandcom.ng/tag/emma-egba/)
- [Emeka Opara](https://brandcom.ng/tag/emeka-opara/)
- [adspend](https://brandcom.ng/tag/adspend/)
- [James McDonald](https://brandcom.ng/tag/james-mcdonald/)
- [COPA Lagos Beach Soccer tournamentSamson AdamuSegun Ogunleye](https://brandcom.ng/tag/copa-lagos-beach-soccer-tournamentsamson-adamusegun-ogunleye/)
- [Diran Olojo](https://brandcom.ng/tag/diran-olojo/)
- [Moses Praiz](https://brandcom.ng/tag/moses-praiz/)
- [Kids Clinic](https://brandcom.ng/tag/kids-clinic/)
- [Ddr. Ken Onyeali Ikpe](https://brandcom.ng/tag/ddr-ken-onyeali-ikpe/)
- [Bismach Rewane](https://brandcom.ng/tag/bismach-rewane/)
- [SBI Media](https://brandcom.ng/tag/sbi-media/)
- [MEC Global Media](https://brandcom.ng/tag/mec-global-media/)
- [FCB Brand Resources](https://brandcom.ng/tag/fcb-brand-resources/)
- [Bruce](https://brandcom.ng/tag/bruce/)
- [Rotimi Bankole](https://brandcom.ng/tag/rotimi-bankole/)
- [Epica Awards](https://brandcom.ng/tag/epica-awards/)
- [Tarkan Ince](https://brandcom.ng/tag/tarkan-ince/)
- [Turkish Ailine](https://brandcom.ng/tag/turkish-ailine/)
- [Bolaji Abimbola](https://brandcom.ng/tag/bolaji-abimbola/)
- [Kelechi Nwosu](https://brandcom.ng/tag/kelechi-nwosu/)
- [Sam Amadi](https://brandcom.ng/tag/sam-amadi/)
- [Akin Fadeyi](https://brandcom.ng/tag/akin-fadeyi/)
- [Media Fuse Dentsu Aegis](https://brandcom.ng/tag/media-fuse-dentsu-aegis/)
- [Dawn Rowlands](https://brandcom.ng/tag/dawn-rowlands/)
- [MFDAN](https://brandcom.ng/tag/mfdan/)
- [Tony Agenmonmen](https://brandcom.ng/tag/tony-agenmonmen/)
- [Ganiyu Koledoye](https://brandcom.ng/tag/ganiyu-koledoye/)
- [NIMN](https://brandcom.ng/tag/nimn/)
- [NIMARK](https://brandcom.ng/tag/nimark/)
- [CIMN](https://brandcom.ng/tag/cimn/)
- [Epica Awarda](https://brandcom.ng/tag/epica-awarda/)
- [Felix King](https://brandcom.ng/tag/felix-king/)
- [Oracle Experience](https://brandcom.ng/tag/oracle-experience/)
- [Aisha Yakubu](https://brandcom.ng/tag/aisha-yakubu/)
- [Aderinto Margaret](https://brandcom.ng/tag/aderinto-margaret/)
- [Nsima Ogedi-Alakwe](https://brandcom.ng/tag/nsima-ogedi-alakwe/)
- [Kingsley Akinroye](https://brandcom.ng/tag/kingsley-akinroye/)
- [Mamador Million Hearts Mission](https://brandcom.ng/tag/mamador-million-hearts-mission/)
- [Nigerian Heart Foundation (NHF)](https://brandcom.ng/tag/nigerian-heart-foundation-nhf/)
- [Kalyan Bandyopadhyay](https://brandcom.ng/tag/kalyan-bandyopadhyay/)
- [Chioma Mbanugo](https://brandcom.ng/tag/chioma-mbanugo/)
- [Skytrax](https://brandcom.ng/tag/skytrax/)
- [Ttarkan Ince](https://brandcom.ng/tag/ttarkan-ince/)
- [Shop&Miles](https://brandcom.ng/tag/shopmiles/)
- [Tunji Adeyinka](https://brandcom.ng/tag/tunji-adeyinka/)
- [Doyin Salami](https://brandcom.ng/tag/doyin-salami/)
- [Micheal Efengbe](https://brandcom.ng/tag/micheal-efengbe/)
- [Banji Idowu](https://brandcom.ng/tag/banji-idowu/)
- [Adegboyega Adepitan](https://brandcom.ng/tag/adegboyega-adepitan/)
- [Segun Olulade](https://brandcom.ng/tag/segun-olulade/)
- [Olushola Dada](https://brandcom.ng/tag/olushola-dada/)
- [Akinwumi Dickson](https://brandcom.ng/tag/akinwumi-dickson/)
- [Tony Akinyemi](https://brandcom.ng/tag/tony-akinyemi/)
- [Oboye Olutoni Olutobi](https://brandcom.ng/tag/oboye-olutoni-olutobi/)
- [Mayokun Fadeyibi](https://brandcom.ng/tag/mayokun-fadeyibi/)
- [Fife Aiyesimoju](https://brandcom.ng/tag/fife-aiyesimoju/)
- [Airtel](https://brandcom.ng/tag/airtel/)
- [Prince Nnamdi Eke](https://brandcom.ng/tag/prince-nnamdi-eke/)
- [Wole Ogundare](https://brandcom.ng/tag/wole-ogundare/)
- [Insight Publicis](https://brandcom.ng/tag/insight-publicis/)
- [global advertising](https://brandcom.ng/tag/global-advertising/)
- [Reed Hastings](https://brandcom.ng/tag/reed-hastings/)
- [Michael Goodman](https://brandcom.ng/tag/michael-goodman/)
- [Indomie Belle full](https://brandcom.ng/tag/indomie-belle-full/)
- [Amber Kumar Yadaf](https://brandcom.ng/tag/amber-kumar-yadaf/)
- [Onome Osagbara](https://brandcom.ng/tag/onome-osagbara/)
- [Martin Mapoto](https://brandcom.ng/tag/martin-mapoto/)
- [GOtv](https://brandcom.ng/tag/gotv/)
- [Etisalat](https://brandcom.ng/tag/etisalat/)
- [Samsung](https://brandcom.ng/tag/samsung/)
- [Adeola Dairo](https://brandcom.ng/tag/adeola-dairo/)
- [Paul Lee](https://brandcom.ng/tag/paul-lee/)
- [EXMAN Awards](https://brandcom.ng/tag/exman-awards/)
- [Olusegun Mcmedal](https://brandcom.ng/tag/olusegun-mcmedal/)
- [LaPRIGA Awards](https://brandcom.ng/tag/lapriga-awards/)
- [Fidelity Bank](https://brandcom.ng/tag/fidelity-bank/)
- [Sam Osunsoko](https://brandcom.ng/tag/sam-osunsoko/)
- [Eugene Queen](https://brandcom.ng/tag/eugene-queen/)
- [Bode Akinboye](https://brandcom.ng/tag/bode-akinboye/)
- [Rotimi OlaniyanKayode Idowu](https://brandcom.ng/tag/rotimi-olaniyankayode-idowu/)
- [Abiodun Oshinibosi](https://brandcom.ng/tag/abiodun-oshinibosi/)
- [Kayode Olagesin](https://brandcom.ng/tag/kayode-olagesin/)
- [Robyn de Villiers](https://brandcom.ng/tag/robyn-de-villiers/)
- [Desiree Gomes](https://brandcom.ng/tag/desiree-gomes/)
- [CMC Connect](https://brandcom.ng/tag/cmc-connect/)
- [Segun Ogunsanya](https://brandcom.ng/tag/segun-ogunsanya/)
- [Billy Mitchell](https://brandcom.ng/tag/billy-mitchell/)
- [Dee Dawkins-Haigler](https://brandcom.ng/tag/dee-dawkins-haigler/)
- [Roger Brucs](https://brandcom.ng/tag/roger-brucs/)
- [Uchenna Ezenna Gboneme](https://brandcom.ng/tag/uchenna-ezenna-gboneme/)
- [Odun Fadoju](https://brandcom.ng/tag/odun-fadoju/)
- [Gardia Mosquito Repellent Cream](https://brandcom.ng/tag/gardia-mosquito-repellent-cream/)
- [Havana](https://brandcom.ng/tag/havana/)
- [Folasade Morgan](https://brandcom.ng/tag/folasade-morgan/)
- [George Polymenakos](https://brandcom.ng/tag/george-polymenakos/)
- [Akomen Omijeh](https://brandcom.ng/tag/akomen-omijeh/)
- [TRACE tv](https://brandcom.ng/tag/trace-tv/)
- [Paul Margis](https://brandcom.ng/tag/paul-margis/)
- [Adebayo Adeyemi- Cole](https://brandcom.ng/tag/adebayo-adeyemi-cole/)
- [Cletus Onyebuoha](https://brandcom.ng/tag/cletus-onyebuoha/)
- [Chain Reactions](https://brandcom.ng/tag/chain-reactions/)
- [Jaiye Opayemi](https://brandcom.ng/tag/jaiye-opayemi/)
- [Google](https://brandcom.ng/tag/google/)
- [Youtube](https://brandcom.ng/tag/youtube/)
- [Bayo Adekanmbi](https://brandcom.ng/tag/bayo-adekanmbi/)
- [Python Nigeria](https://brandcom.ng/tag/python-nigeria/)
- [Media Outlook](https://brandcom.ng/tag/media-outlook/)
- [Multichoice](https://brandcom.ng/tag/multichoice/)
- [AFCON](https://brandcom.ng/tag/afcon/)
- [Sammy Lusiola](https://brandcom.ng/tag/sammy-lusiola/)
- [Instagram](https://brandcom.ng/tag/instagram/)
- [Magnus Djaba](https://brandcom.ng/tag/magnus-djaba/)
- [Robert Senior](https://brandcom.ng/tag/robert-senior/)
- [Arthur Sadoun](https://brandcom.ng/tag/arthur-sadoun/)
- [Kate Stanners](https://brandcom.ng/tag/kate-stanners/)
- [David Hackworthy](https://brandcom.ng/tag/david-hackworthy/)
- [APRA](https://brandcom.ng/tag/apra/)
- [EMEA](https://brandcom.ng/tag/emea/)
- [Paul Holmes](https://brandcom.ng/tag/paul-holmes/)
- [Eze Ethelbert Ekwelibe](https://brandcom.ng/tag/eze-ethelbert-ekwelibe/)
- [Ekuma Eze](https://brandcom.ng/tag/ekuma-eze/)
- [Irete](https://brandcom.ng/tag/irete/)
- [Golden Tulip Hotel](https://brandcom.ng/tag/golden-tulip-hotel/)
- [Paul Okojie](https://brandcom.ng/tag/paul-okojie/)
- [2Kuze](https://brandcom.ng/tag/2kuze/)
- [Public relations](https://brandcom.ng/tag/public-relations/)
- [Erhumu Bayagbon](https://brandcom.ng/tag/erhumu-bayagbon/)
- [Promasidor Nigeria](https://brandcom.ng/tag/promasidor-nigeria/)
- [Cowbell](https://brandcom.ng/tag/cowbell/)
- [Olivier Thiry](https://brandcom.ng/tag/olivier-thiry/)
- [Uduak Bassey](https://brandcom.ng/tag/uduak-bassey/)
- [Plural Media](https://brandcom.ng/tag/plural-media/)
- [Chris Pierantozzi](https://brandcom.ng/tag/chris-pierantozzi/)
- [Toyota](https://brandcom.ng/tag/toyota/)
- [Cannes Lions](https://brandcom.ng/tag/cannes-lions/)
- [InfoWARIE](https://brandcom.ng/tag/infowarie/)
- [Business Zone](https://brandcom.ng/tag/business-zone/)
- [Business Nigeria](https://brandcom.ng/tag/business-nigeria/)
- [Jumia travel](https://brandcom.ng/tag/jumia-travel/)
- [Jumia market](https://brandcom.ng/tag/jumia-market/)
- [Carmudi](https://brandcom.ng/tag/carmudi/)
- [Larmu](https://brandcom.ng/tag/larmu/)
- [Mobolaji Caxton-Martins](https://brandcom.ng/tag/mobolaji-caxton-martins/)
- [Chiamaka Ezeonwuka](https://brandcom.ng/tag/chiamaka-ezeonwuka/)
- [Orange Academy](https://brandcom.ng/tag/orange-academy/)
- [Mmanti Umoh](https://brandcom.ng/tag/mmanti-umoh/)
- [Peter Njonjo](https://brandcom.ng/tag/peter-njonjo/)
- [Peter Ndegwa](https://brandcom.ng/tag/peter-ndegwa/)
- [Babatunde Savage](https://brandcom.ng/tag/babatunde-savage/)
- [Guinness Nigeria](https://brandcom.ng/tag/guinness-nigeria/)
- [Omnicom](https://brandcom.ng/tag/omnicom/)
- [Nnamdi Okonkwo](https://brandcom.ng/tag/nnamdi-okonkwo/)
- [Charles Aigbe](https://brandcom.ng/tag/charles-aigbe/)
- [Sola David-Borha](https://brandcom.ng/tag/sola-david-borha/)
- [Yinka Sanni](https://brandcom.ng/tag/yinka-sanni/)
- [Demola Sogunle](https://brandcom.ng/tag/demola-sogunle/)
- [Kenneth Kamulegeya](https://brandcom.ng/tag/kenneth-kamulegeya/)
- [Joseph koleoso](https://brandcom.ng/tag/joseph-koleoso/)
- [Sade Morgan](https://brandcom.ng/tag/sade-morgan/)
- [Ahmet Olmuştur](https://brandcom.ng/tag/ahmet-olmustur/)
- [Oyetola Oduyemi](https://brandcom.ng/tag/oyetola-oduyemi/)
- [Tayo Lawal](https://brandcom.ng/tag/tayo-lawal/)
- [Ikenna Ikeme](https://brandcom.ng/tag/ikenna-ikeme/)
- [Olusegun Babafemi](https://brandcom.ng/tag/olusegun-babafemi/)
- [Israel Bolaji](https://brandcom.ng/tag/israel-bolaji/)
- [StarTimes](https://brandcom.ng/tag/startimes/)
- [WPP](https://brandcom.ng/tag/wpp/)
- [Sir Martin Sorrell](https://brandcom.ng/tag/sir-martin-sorrell/)
- [Stefano Pessina](https://brandcom.ng/tag/stefano-pessina/)
- [Walgreens Boots Alliance](https://brandcom.ng/tag/walgreens-boots-alliance/)
- [Sheryl Sandberg](https://brandcom.ng/tag/sheryl-sandberg/)
- [Eric Franchi](https://brandcom.ng/tag/eric-franchi/)
- [Mark Zuckerberg](https://brandcom.ng/tag/mark-zuckerberg/)
- [Facebook](https://brandcom.ng/tag/facebook/)
- [Peter George](https://brandcom.ng/tag/peter-george/)
- [Robin Sibson](https://brandcom.ng/tag/robin-sibson/)
- [Matthias Zentner](https://brandcom.ng/tag/matthias-zentner/)
- [Morgan Freeman](https://brandcom.ng/tag/morgan-freeman/)
- [M. Ilker Ayci](https://brandcom.ng/tag/m-ilker-ayci/)
- [Essien Obong](https://brandcom.ng/tag/essien-obong/)
- [Airtel Touching Lives](https://brandcom.ng/tag/airtel-touching-lives/)
- [Seni Adetu](https://brandcom.ng/tag/seni-adetu/)
- [Bbrand Communicator](https://brandcom.ng/tag/bbrand-communicator/)
- [GroupM](https://brandcom.ng/tag/groupm/)
- [Buki Osunkeye](https://brandcom.ng/tag/buki-osunkeye/)
- [Esther David-Oladoye](https://brandcom.ng/tag/esther-david-oladoye/)
- [Algorithm Media](https://brandcom.ng/tag/algorithm-media/)
- [Standard Alliance Insurance Plc](https://brandcom.ng/tag/standard-alliance-insurance-plc/)
- [Orerhime Emerhor-Iwuagwu](https://brandcom.ng/tag/orerhime-emerhor-iwuagwu/)
- [Bestman Jumbo- Nze](https://brandcom.ng/tag/bestman-jumbo-nze/)
- [Rosabel Advertising](https://brandcom.ng/tag/rosabel-advertising/)
- [Chris Iwarah](https://brandcom.ng/tag/chris-iwarah/)
- [Air Peace](https://brandcom.ng/tag/air-peace/)
- [Graf. Benjamin](https://brandcom.ng/tag/graf-benjamin/)
- [Barton F. Graf](https://brandcom.ng/tag/barton-f-graf/)
- [JWT](https://brandcom.ng/tag/jwt/)
- [Alex Clark](https://brandcom.ng/tag/alex-clark/)
- [Publicis](https://brandcom.ng/tag/publicis/)
- [Balsam-Schwaber](https://brandcom.ng/tag/balsam-schwaber/)
- [Jaiz Bank](https://brandcom.ng/tag/jaiz-bank/)
- [NSE](https://brandcom.ng/tag/nse/)
- [Access Bank](https://brandcom.ng/tag/access-bank/)
- [Nissan](https://brandcom.ng/tag/nissan/)
- [BBDO](https://brandcom.ng/tag/bbdo/)
- [Celestine Achi](https://brandcom.ng/tag/celestine-achi/)
- [DigitalPR](https://brandcom.ng/tag/digitalpr/)
- [KairowebTV](https://brandcom.ng/tag/kairowebtv/)
- [Cihan Group](https://brandcom.ng/tag/cihan-group/)
- [DestinationsAfrica(R)](https://brandcom.ng/tag/destinationsafricar/)
- [Bbiodun Shobanjo](https://brandcom.ng/tag/bbiodun-shobanjo/)
- [T6unji Faleye](https://brandcom.ng/tag/t6unji-faleye/)
- [David Croft](https://brandcom.ng/tag/david-croft/)
- [Rotimi Odusola](https://brandcom.ng/tag/rotimi-odusola/)
- [Sesan Sobowale](https://brandcom.ng/tag/sesan-sobowale/)
- [Vinod Kumar](https://brandcom.ng/tag/vinod-kumar/)
- [TBWA](https://brandcom.ng/tag/tbwa/)
- [Renato Fernandez](https://brandcom.ng/tag/renato-fernandez/)
- [Ijebulawa Garri](https://brandcom.ng/tag/ijebulawa-garri/)
- [Balkeem Nigeria Limited](https://brandcom.ng/tag/balkeem-nigeria-limited/)
- [Lou Aversano](https://brandcom.ng/tag/lou-aversano/)
- [Ogilvy USA](https://brandcom.ng/tag/ogilvy-usa/)
- [Consumer Day](https://brandcom.ng/tag/consumer-day/)
- [Nestle Nigeria](https://brandcom.ng/tag/nestle-nigeria/)
- [Starcom Media](https://brandcom.ng/tag/starcom-media/)
- [SBI](https://brandcom.ng/tag/sbi/)
- [Emirates](https://brandcom.ng/tag/emirates/)
- [Jude Odia](https://brandcom.ng/tag/jude-odia/)
- [Abiodun Olusina Shobanjo](https://brandcom.ng/tag/abiodun-olusina-shobanjo/)
- [Three Crowns Old School Valentine’s Day Competition](https://brandcom.ng/tag/three-crowns-old-school-valentines-day-competition/)
- [FrieslandCampinaWAMCO Plc.](https://brandcom.ng/tag/frieslandcampinawamco-plc/)
- [Maureen Ifada](https://brandcom.ng/tag/maureen-ifada/)
- [Jesufemi Ololade](https://brandcom.ng/tag/jesufemi-ololade/)
- [Online ads](https://brandcom.ng/tag/online-ads/)
- [Anakle](https://brandcom.ng/tag/anakle/)
- [Sterling bank](https://brandcom.ng/tag/sterling-bank/)
- [Victor Afolabi](https://brandcom.ng/tag/victor-afolabi/)
- [GDM Direct](https://brandcom.ng/tag/gdm-direct/)
- [Dayo Adefila](https://brandcom.ng/tag/dayo-adefila/)
- [Hot Sauce](https://brandcom.ng/tag/hot-sauce/)
- [Ikem Okuhu](https://brandcom.ng/tag/ikem-okuhu/)
- [BRANDish](https://brandcom.ng/tag/brandish/)
- [Meeting of minds](https://brandcom.ng/tag/meeting-of-minds/)
- [Franklin Ozekhome](https://brandcom.ng/tag/franklin-ozekhome/)
- [TINK Africa](https://brandcom.ng/tag/tink-africa/)
- [Ogunwale Sinmidele](https://brandcom.ng/tag/ogunwale-sinmidele/)
- [Agada Jeremiah](https://brandcom.ng/tag/agada-jeremiah/)
- [GTBank](https://brandcom.ng/tag/gtbank/)
- [737](https://brandcom.ng/tag/737/)
- [Ben Langat](https://brandcom.ng/tag/ben-langat/)
- [Fero Mobile](https://brandcom.ng/tag/fero-mobile/)
- [Techie](https://brandcom.ng/tag/techie/)
- [Big & Bold](https://brandcom.ng/tag/big-bold/)
- [Nick Halik](https://brandcom.ng/tag/nick-halik/)
- [Kolawole Olanrewaju](https://brandcom.ng/tag/kolawole-olanrewaju/)
- [Komotion Studios](https://brandcom.ng/tag/komotion-studios/)
- [Norden Thurston](https://brandcom.ng/tag/norden-thurston/)
- [Chima Okenimkpe](https://brandcom.ng/tag/chima-okenimkpe/)
- [Pepsi Long Throat](https://brandcom.ng/tag/pepsi-long-throat/)
- [Sinmisola Hughes-Obisesan](https://brandcom.ng/tag/sinmisola-hughes-obisesan/)
- [Jones Bassey](https://brandcom.ng/tag/jones-bassey/)
- [Feyi Olubodun](https://brandcom.ng/tag/feyi-olubodun/)
- [Seven Up Bottling Company](https://brandcom.ng/tag/seven-up-bottling-company/)
- [Twinepine](https://brandcom.ng/tag/twinepine/)
- [Afmobi](https://brandcom.ng/tag/afmobi/)
- [Terragon](https://brandcom.ng/tag/terragon/)
- [Dubai Lynx](https://brandcom.ng/tag/dubai-lynx/)
- [Russian routes](https://brandcom.ng/tag/russian-routes/)
- [Chinedu Abili-Mordi](https://brandcom.ng/tag/chinedu-abili-mordi/)
- [HotSauce](https://brandcom.ng/tag/hotsauce/)
- [Recession](https://brandcom.ng/tag/recession/)
- [Convergence](https://brandcom.ng/tag/convergence/)
- [Collaboration](https://brandcom.ng/tag/collaboration/)
- [PAFTA Awards](https://brandcom.ng/tag/pafta-awards/)
- [Femi Awoyemi](https://brandcom.ng/tag/femi-awoyemi/)
- [Lolu Akinwunmi](https://brandcom.ng/tag/lolu-akinwunmi/)
- [Shoprite](https://brandcom.ng/tag/shoprite/)
- [Benzoic acid](https://brandcom.ng/tag/benzoic-acid/)
- [Fanta](https://brandcom.ng/tag/fanta/)
- [Sprite](https://brandcom.ng/tag/sprite/)
- [BrandEye](https://brandcom.ng/tag/brandeye/)
- [AllSeasons Media](https://brandcom.ng/tag/allseasons-media/)
- [Alhaji Bello Graba Kankarofi](https://brandcom.ng/tag/alhaji-bello-graba-kankarofi/)
- [Sola Salako](https://brandcom.ng/tag/sola-salako/)
- [Abolaji Alausa](https://brandcom.ng/tag/abolaji-alausa/)
- [New York Advertising Festival](https://brandcom.ng/tag/new-york-advertising-festival/)
- [Advertising Week](https://brandcom.ng/tag/advertising-week/)
- [Obi Asika](https://brandcom.ng/tag/obi-asika/)
- [Nkiru Olumide-Ojo](https://brandcom.ng/tag/nkiru-olumide-ojo/)
- [Bosun Tijani](https://brandcom.ng/tag/bosun-tijani/)
- [Tunji Olugbodi](https://brandcom.ng/tag/tunji-olugbodi/)
- [Joel Chimhanda](https://brandcom.ng/tag/joel-chimhanda/)
- [Maya Horgan-Faomdu](https://brandcom.ng/tag/maya-horgan-faomdu/)
- [Olalekan Olumide](https://brandcom.ng/tag/olalekan-olumide/)
- [Afua Osei](https://brandcom.ng/tag/afua-osei/)
- [Temie Giwa Tubosun](https://brandcom.ng/tag/temie-giwa-tubosun/)
- [Muyiwa Moyela](https://brandcom.ng/tag/muyiwa-moyela/)
- [Verdant Zeal](https://brandcom.ng/tag/verdant-zeal/)
- [Innovention Series](https://brandcom.ng/tag/innovention-series/)
- [exphones](https://brandcom.ng/tag/exphones/)
- [Brandish Meeting of Minds](https://brandcom.ng/tag/brandish-meeting-of-minds/)
- [Enyi Odigbo](https://brandcom.ng/tag/enyi-odigbo/)
- [Kamal Ogundeji](https://brandcom.ng/tag/kamal-ogundeji/)
- [Peter Jackson](https://brandcom.ng/tag/peter-jackson/)
- [Kkola Ayanwale](https://brandcom.ng/tag/kkola-ayanwale/)
- [Tola Ayanwale-ObiDele Odugbemi](https://brandcom.ng/tag/tola-ayanwale-obidele-odugbemi/)
- [Mark Lax](https://brandcom.ng/tag/mark-lax/)
- [Centrespread](https://brandcom.ng/tag/centrespread/)
- [Cowbellpedia](https://brandcom.ng/tag/cowbellpedia/)
- [Acura](https://brandcom.ng/tag/acura/)
- [OLX. Lola Masha](https://brandcom.ng/tag/olx-lola-masha/)
- [BHM](https://brandcom.ng/tag/bhm/)
- [Dr. Bisi Olawuyi](https://brandcom.ng/tag/dr-bisi-olawuyi/)
- [African Cristal Awards](https://brandcom.ng/tag/african-cristal-awards/)
- [Providus Bank](https://brandcom.ng/tag/providus-bank/)
- [Water Akpani](https://brandcom.ng/tag/water-akpani/)
- [Akinwunmi Ambode](https://brandcom.ng/tag/akinwunmi-ambode/)
- [Black House Media](https://brandcom.ng/tag/black-house-media/)
- [Brentt Consulting](https://brandcom.ng/tag/brentt-consulting/)
- [Anfry-Joly](https://brandcom.ng/tag/anfry-joly/)
- [Ian Abrahams](https://brandcom.ng/tag/ian-abrahams/)
- [Tayo Ogundipe](https://brandcom.ng/tag/tayo-ogundipe/)
- [Wole Abu](https://brandcom.ng/tag/wole-abu/)
- [Felix Ogwudile](https://brandcom.ng/tag/felix-ogwudile/)
- [SOLO Nigeria. SOLO Aspire M](https://brandcom.ng/tag/solo-nigeria-solo-aspire-m/)
- [Renmoney](https://brandcom.ng/tag/renmoney/)
- [Kemi Adeosun](https://brandcom.ng/tag/kemi-adeosun/)
- [Tunji Falaye](https://brandcom.ng/tag/tunji-falaye/)
- [Lagos @50](https://brandcom.ng/tag/lagos-50/)
- [La Casera](https://brandcom.ng/tag/la-casera/)
- [Kenneth Odum](https://brandcom.ng/tag/kenneth-odum/)
- [Maurice Ugwonoh](https://brandcom.ng/tag/maurice-ugwonoh/)
- [George Kerry Life Foundation](https://brandcom.ng/tag/george-kerry-life-foundation/)
- [Kerry Matilda](https://brandcom.ng/tag/kerry-matilda/)
- [Adebola Adegbulugbe](https://brandcom.ng/tag/adebola-adegbulugbe/)
- [Insight Publicis Nigeria](https://brandcom.ng/tag/insight-publicis-nigeria/)
- [Airtel Nigeriaia](https://brandcom.ng/tag/airtel-nigeriaia/)
- [Outori](https://brandcom.ng/tag/outori/)
- [Dentsu Aegis](https://brandcom.ng/tag/dentsu-aegis/)
- [Media Fuse](https://brandcom.ng/tag/media-fuse/)
- [FEPE](https://brandcom.ng/tag/fepe/)
- [Janet Udogu](https://brandcom.ng/tag/janet-udogu/)
- [Fenerbahçe](https://brandcom.ng/tag/fenerbahce/)
- [Euro League](https://brandcom.ng/tag/euro-league/)
- [Suntory beverage](https://brandcom.ng/tag/suntory-beverage/)
- [Oracle](https://brandcom.ng/tag/oracle/)
- [First Katalyst](https://brandcom.ng/tag/first-katalyst/)
- [Soji Odedina](https://brandcom.ng/tag/soji-odedina/)
- [Agnes Ailuelohia](https://brandcom.ng/tag/agnes-ailuelohia/)
- [Kizito Ayonote](https://brandcom.ng/tag/kizito-ayonote/)
- [Jennifer Igbinigie](https://brandcom.ng/tag/jennifer-igbinigie/)
- [Sunday Awoyomi](https://brandcom.ng/tag/sunday-awoyomi/)
- [Manu Lapiere](https://brandcom.ng/tag/manu-lapiere/)
- [Julie Ah-Fa](https://brandcom.ng/tag/julie-ah-fa/)
- [Tunde Adedoyin](https://brandcom.ng/tag/tunde-adedoyin/)
- [Ladi Sole](https://brandcom.ng/tag/ladi-sole/)
- [Igwe Okeke](https://brandcom.ng/tag/igwe-okeke/)
- [Carat](https://brandcom.ng/tag/carat/)
- [Carat Nigeria](https://brandcom.ng/tag/carat-nigeria/)
- [Network](https://brandcom.ng/tag/network/)
- [Dentsu Aegies](https://brandcom.ng/tag/dentsu-aegies/)
- [LAIF](https://brandcom.ng/tag/laif/)
- [Cristal Awards](https://brandcom.ng/tag/cristal-awards/)
- [Loeris Awards](https://brandcom.ng/tag/loeris-awards/)
- [Samuel Ajiboye](https://brandcom.ng/tag/samuel-ajiboye/)
- [Alpha & Jam](https://brandcom.ng/tag/alpha-jam/)
- [Emeka Oparah](https://brandcom.ng/tag/emeka-oparah/)
- [Mohammed Aminu](https://brandcom.ng/tag/mohammed-aminu/)
- [Bassey Ubom](https://brandcom.ng/tag/bassey-ubom/)
- [Ibrahim Jibril](https://brandcom.ng/tag/ibrahim-jibril/)
- [Jerry Oche](https://brandcom.ng/tag/jerry-oche/)
- [Street Toolz](https://brandcom.ng/tag/street-toolz/)
- [Semira Mahmud](https://brandcom.ng/tag/semira-mahmud/)
- [GMD](https://brandcom.ng/tag/gmd/)
- [Titilayo Adeyemo](https://brandcom.ng/tag/titilayo-adeyemo/)
- [Adetola Daramola](https://brandcom.ng/tag/adetola-daramola/)
- [Alani Sulaiman Akanmu](https://brandcom.ng/tag/alani-sulaiman-akanmu/)
- [Ifeoluwa Akerele-Molokwu](https://brandcom.ng/tag/ifeoluwa-akerele-molokwu/)
- [Sola Akintola](https://brandcom.ng/tag/sola-akintola/)
- [Simon Klepper](https://brandcom.ng/tag/simon-klepper/)
- [Partner Mobile](https://brandcom.ng/tag/partner-mobile/)
- [Awesome Communications](https://brandcom.ng/tag/awesome-communications/)
- [Modion Communications](https://brandcom.ng/tag/modion-communications/)
- [Odion Aleobua](https://brandcom.ng/tag/odion-aleobua/)
- [Olawale Adegoke](https://brandcom.ng/tag/olawale-adegoke/)
- [Babs Fagade](https://brandcom.ng/tag/babs-fagade/)
- [Tayo Osikoya](https://brandcom.ng/tag/tayo-osikoya/)
- [Nimbus Media Limited](https://brandcom.ng/tag/nimbus-media-limited/)
- [Oceans Outdoor](https://brandcom.ng/tag/oceans-outdoor/)
- [Nnaji Igwe](https://brandcom.ng/tag/nnaji-igwe/)
- [Roman Zakovsky](https://brandcom.ng/tag/roman-zakovsky/)
- [Lasvit (UK) Limited](https://brandcom.ng/tag/lasvit-uk-limited/)
- [Nestoil](https://brandcom.ng/tag/nestoil/)
- [Up In The Sky](https://brandcom.ng/tag/up-in-the-sky/)
- [Dan Oshodin](https://brandcom.ng/tag/dan-oshodin/)
- [Posterscope](https://brandcom.ng/tag/posterscope/)
- [Mina Georgewill](https://brandcom.ng/tag/mina-georgewill/)
- [DESAA](https://brandcom.ng/tag/desaa/)
- [Onyemaka Kenneth](https://brandcom.ng/tag/onyemaka-kenneth/)
- [Ifeanyi Okowa](https://brandcom.ng/tag/ifeanyi-okowa/)
- [Samuel Odusami](https://brandcom.ng/tag/samuel-odusami/)
- [AAAN 44TH AGM](https://brandcom.ng/tag/aaan-44th-agm/)
- [Garba B. Kankarofi](https://brandcom.ng/tag/garba-b-kankarofi/)
- [Ayo Owoborode](https://brandcom.ng/tag/ayo-owoborode/)
- [Steve Ayorinde](https://brandcom.ng/tag/steve-ayorinde/)
- [Akinwumi Ambode](https://brandcom.ng/tag/akinwumi-ambode/)
- [Funmi Onabolu](https://brandcom.ng/tag/funmi-onabolu/)
- [Pageone.ng](https://brandcom.ng/tag/pageone-ng/)
- [MTN](https://brandcom.ng/tag/mtn/)
- [Phd](https://brandcom.ng/tag/phd/)
- [Capital Media](https://brandcom.ng/tag/capital-media/)
- [Euromoney](https://brandcom.ng/tag/euromoney/)
- [Kingsley Ulifun](https://brandcom.ng/tag/kingsley-ulifun/)
- [Victoria Onwubiko](https://brandcom.ng/tag/victoria-onwubiko/)
- [Wakanow Fintech](https://brandcom.ng/tag/wakanow-fintech/)
- [Bolaji Okusaga](https://brandcom.ng/tag/bolaji-okusaga/)
- [Lampe Omoyele](https://brandcom.ng/tag/lampe-omoyele/)
- [Brandish.com.ng](https://brandcom.ng/tag/brandish-com-ng/)
- [9mobile](https://brandcom.ng/tag/9mobile/)
- [Boye Olusanya](https://brandcom.ng/tag/boye-olusanya/)
- [Pat Utomi](https://brandcom.ng/tag/pat-utomi/)
- [Femi Ogala](https://brandcom.ng/tag/femi-ogala/)
- [Mark Davis](https://brandcom.ng/tag/mark-davis/)
- [Harris Diamond](https://brandcom.ng/tag/harris-diamond/)
- [Ahmad Mokhles](https://brandcom.ng/tag/ahmad-mokhles/)
- [Joseph Umunakwe](https://brandcom.ng/tag/joseph-umunakwe/)
- [Justin Maier](https://brandcom.ng/tag/justin-maier/)
- [Kola Osinowo](https://brandcom.ng/tag/kola-osinowo/)
- [Patrick Henchie](https://brandcom.ng/tag/patrick-henchie/)
- [Nokia](https://brandcom.ng/tag/nokia/)
- [Google street view](https://brandcom.ng/tag/google-street-view/)
- [Oriental Energy](https://brandcom.ng/tag/oriental-energy/)
- [Roland Ebelt](https://brandcom.ng/tag/roland-ebelt/)
- [Tolulope Olasukanmi](https://brandcom.ng/tag/tolulope-olasukanmi/)
- [BD Consult](https://brandcom.ng/tag/bd-consult/)
- [Mobile advertising](https://brandcom.ng/tag/mobile-advertising/)
- [brand](https://brandcom.ng/tag/brand/)
- [Pfizer](https://brandcom.ng/tag/pfizer/)
- [SCSSN](https://brandcom.ng/tag/scssn/)
- [Sickle Cell](https://brandcom.ng/tag/sickle-cell/)
- [Interswich](https://brandcom.ng/tag/interswich/)
- [Margie Whitehouse](https://brandcom.ng/tag/margie-whitehouse/)
- [Jeremiah Agada](https://brandcom.ng/tag/jeremiah-agada/)
- [Innovention](https://brandcom.ng/tag/innovention/)
- [Convenant University](https://brandcom.ng/tag/convenant-university/)
- [Campus Innovention](https://brandcom.ng/tag/campus-innovention/)
- [Dr. Tunji Olugbodi](https://brandcom.ng/tag/dr-tunji-olugbodi/)
- [VerdantZeal](https://brandcom.ng/tag/verdantzeal/)
- [Innovention Rroundtable Kaduna](https://brandcom.ng/tag/innovention-rroundtable-kaduna/)
- [Yusuf Hamisu Abubakar](https://brandcom.ng/tag/yusuf-hamisu-abubakar/)
- [Nasir El Rufai](https://brandcom.ng/tag/nasir-el-rufai/)
- [Ibrahim Boye](https://brandcom.ng/tag/ibrahim-boye/)
- [Laoye Jaiyeola](https://brandcom.ng/tag/laoye-jaiyeola/)
- [Philomena Zamani-Henry](https://brandcom.ng/tag/philomena-zamani-henry/)
- [Kabir Farida Mohammed](https://brandcom.ng/tag/kabir-farida-mohammed/)
- [Isaac Bare](https://brandcom.ng/tag/isaac-bare/)
- [Muyltichoice](https://brandcom.ng/tag/muyltichoice/)
- [Taiwo Oluboyede](https://brandcom.ng/tag/taiwo-oluboyede/)
- [Molfix](https://brandcom.ng/tag/molfix/)
- [Hayat Kimya](https://brandcom.ng/tag/hayat-kimya/)
- [Innovention Roundtable](https://brandcom.ng/tag/innovention-roundtable/)
- [Covenant University](https://brandcom.ng/tag/covenant-university/)
- [Fred Akinmuyisitan](https://brandcom.ng/tag/fred-akinmuyisitan/)
- [Meka Olowola](https://brandcom.ng/tag/meka-olowola/)
- [Zenera Consulting](https://brandcom.ng/tag/zenera-consulting/)
- [SERAs Awards](https://brandcom.ng/tag/seras-awards/)
- [Bharti](https://brandcom.ng/tag/bharti/)
- [NMAG](https://brandcom.ng/tag/nmag/)
- [Peak Island](https://brandcom.ng/tag/peak-island/)
- [GDM](https://brandcom.ng/tag/gdm/)
- [Enjoy Lagos](https://brandcom.ng/tag/enjoy-lagos/)
- [Enjoy Lagos app](https://brandcom.ng/tag/enjoy-lagos-app/)
- [Delta Air](https://brandcom.ng/tag/delta-air/)
- [Jennifer Uko](https://brandcom.ng/tag/jennifer-uko/)
- [Ojeh Ojeagah](https://brandcom.ng/tag/ojeh-ojeagah/)
- [LAIF 2017](https://brandcom.ng/tag/laif-2017/)
- [Kolatoons](https://brandcom.ng/tag/kolatoons/)
- [Kola Omisore](https://brandcom.ng/tag/kola-omisore/)
- [Precise Communications](https://brandcom.ng/tag/precise-communications/)
- [Prima Garnet](https://brandcom.ng/tag/prima-garnet/)
- [Ogilvy & Mather](https://brandcom.ng/tag/ogilvy-mather/)
- [Alhaji Bello Garba Kankarofi](https://brandcom.ng/tag/alhaji-bello-garba-kankarofi/)
- [Y&R Lagos](https://brandcom.ng/tag/yr-lagos/)
- [Celey Okogun](https://brandcom.ng/tag/celey-okogun/)
- [Leo Burnette Lagos](https://brandcom.ng/tag/leo-burnette-lagos/)
- [Lisbon International Advertising Festival](https://brandcom.ng/tag/lisbon-international-advertising-festival/)
- [PBAN](https://brandcom.ng/tag/pban/)
- [Premium Breadmakers Association of Nigeria](https://brandcom.ng/tag/premium-breadmakers-association-of-nigeria/)
- [Tosan Jemide](https://brandcom.ng/tag/tosan-jemide/)
- [Sesema Pr](https://brandcom.ng/tag/sesema-pr/)
- [Corporate Communications Pitch Communications](https://brandcom.ng/tag/corporate-communications-pitch-communications/)
- [Ndukwe Onuoha](https://brandcom.ng/tag/ndukwe-onuoha/)
- [Afrcan Cristals Calls for entries](https://brandcom.ng/tag/afrcan-cristals-calls-for-entries/)
- [African Cristals Festival](https://brandcom.ng/tag/african-cristals-festival/)
- [Business](https://brandcom.ng/tag/business/)
- [KPI](https://brandcom.ng/tag/kpi/)
- [Health](https://brandcom.ng/tag/health/)
- [Pharma](https://brandcom.ng/tag/pharma/)
- [Celebration](https://brandcom.ng/tag/celebration/)
- [African Cristal Festival](https://brandcom.ng/tag/african-cristal-festival/)
- [Travel](https://brandcom.ng/tag/travel/)
- [online](https://brandcom.ng/tag/online/)
- [customers](https://brandcom.ng/tag/customers/)
- [stay](https://brandcom.ng/tag/stay/)
- [destination](https://brandcom.ng/tag/destination/)
- [Apple](https://brandcom.ng/tag/apple/)
- [Amazon](https://brandcom.ng/tag/amazon/)
- [Brand Finance](https://brandcom.ng/tag/brand-finance/)
- [Rankings](https://brandcom.ng/tag/rankings/)
- [Brand Finance Global 500 rankings](https://brandcom.ng/tag/brand-finance-global-500-rankings/)
- [Chinese brands](https://brandcom.ng/tag/chinese-brands/)
- [David Haigh](https://brandcom.ng/tag/david-haigh/)
- [Digital](https://brandcom.ng/tag/digital/)
- [Ad spend](https://brandcom.ng/tag/ad-spend/)
- [Consumers](https://brandcom.ng/tag/consumers/)
- [Mobile](https://brandcom.ng/tag/mobile/)
- [Phone](https://brandcom.ng/tag/phone/)
- [Tablet](https://brandcom.ng/tag/tablet/)
- [Research](https://brandcom.ng/tag/research/)
- [Chris Folayan](https://brandcom.ng/tag/chris-folayan/)
- [Kenya](https://brandcom.ng/tag/kenya/)
- [Rwanda Mall for Africa](https://brandcom.ng/tag/rwanda-mall-for-africa/)
- [online shopping](https://brandcom.ng/tag/online-shopping/)
- [African](https://brandcom.ng/tag/african/)
- [Zinox Group](https://brandcom.ng/tag/zinox-group/)
- [Jumia](https://brandcom.ng/tag/jumia/)
- [Konga](https://brandcom.ng/tag/konga/)
- [Sodium Brand Solutions](https://brandcom.ng/tag/sodium-brand-solutions/)
- [Titi Oremade](https://brandcom.ng/tag/titi-oremade/)
- [marketing communications](https://brandcom.ng/tag/marketing-communications/)
- [Callistus Okoruwa](https://brandcom.ng/tag/callistus-okoruwa/)
- [Lekan Ishola](https://brandcom.ng/tag/lekan-ishola/)
- [PR Redline](https://brandcom.ng/tag/pr-redline/)
- [Lagos](https://brandcom.ng/tag/lagos/)
- [SEC2Africa](https://brandcom.ng/tag/sec2africa/)
- [fintech](https://brandcom.ng/tag/fintech/)
- [Oradian](https://brandcom.ng/tag/oradian/)
- [European Commission](https://brandcom.ng/tag/european-commission/)
- [Naspers](https://brandcom.ng/tag/naspers/)
- [Uche Nwagboso](https://brandcom.ng/tag/uche-nwagboso/)
- [Nobel Carpets and Rugs](https://brandcom.ng/tag/nobel-carpets-and-rugs/)
- [‘'Share Your Love”](https://brandcom.ng/tag/share-your-love/)
- [Valentine](https://brandcom.ng/tag/valentine/)
- [itesh Pamnani](https://brandcom.ng/tag/itesh-pamnani/)
- [General Manager](https://brandcom.ng/tag/general-manager/)
- [Lucky Fibres](https://brandcom.ng/tag/lucky-fibres/)
- [PAL Pensions](https://brandcom.ng/tag/pal-pensions/)
- [‘Retire with a Smile’](https://brandcom.ng/tag/retire-with-a-smile/)
- [Nosa Afolabi](https://brandcom.ng/tag/nosa-afolabi/)
- [Morohunke Bammeke](https://brandcom.ng/tag/morohunke-bammeke/)
- [Sunmisola Mark-Okoma](https://brandcom.ng/tag/sunmisola-mark-okoma/)
- [Opera News](https://brandcom.ng/tag/opera-news/)
- [Jørgen Arnesen](https://brandcom.ng/tag/jorgen-arnesen/)
- [Whatsapp](https://brandcom.ng/tag/whatsapp/)
- [Facebook Messenger](https://brandcom.ng/tag/facebook-messenger/)
- [Google Play Store](https://brandcom.ng/tag/google-play-store/)
- [Public Relations Consultants Association of Nigeria](https://brandcom.ng/tag/public-relations-consultants-association-of-nigeria/)
- [Whistle Blowers](https://brandcom.ng/tag/whistle-blowers/)
- [Executive Order](https://brandcom.ng/tag/executive-order/)
- [President Muhammadu Buhari](https://brandcom.ng/tag/president-muhammadu-buhari/)
- [Israel Jaiye Opayemi](https://brandcom.ng/tag/israel-jaiye-opayemi/)
- [Okechuknwu Enelamah](https://brandcom.ng/tag/okechuknwu-enelamah/)
- [North America](https://brandcom.ng/tag/north-america/)
- [Omnicom Group](https://brandcom.ng/tag/omnicom-group/)
- [DDB Worldwide](https://brandcom.ng/tag/ddb-worldwide/)
- [Wendy Clark](https://brandcom.ng/tag/wendy-clark/)
- [Chuck Brymer](https://brandcom.ng/tag/chuck-brymer/)
- [State Farm and Mars](https://brandcom.ng/tag/state-farm-and-mars/)
- [Bounce News App](https://brandcom.ng/tag/bounce-news-app/)
- [Premiership](https://brandcom.ng/tag/premiership/)
- [March](https://brandcom.ng/tag/march/)
- [Goodluck Ikporo](https://brandcom.ng/tag/goodluck-ikporo/)
- [Dubai](https://brandcom.ng/tag/dubai/)
- [Pinkberry](https://brandcom.ng/tag/pinkberry/)
- [Los Angeles](https://brandcom.ng/tag/los-angeles/)
- [California](https://brandcom.ng/tag/california/)
- [Eat N’GO Limited](https://brandcom.ng/tag/eat-ngo-limited/)
- [Admiralty Way Lekki Phase 1](https://brandcom.ng/tag/admiralty-way-lekki-phase-1/)
- [Aromire Street](https://brandcom.ng/tag/aromire-street/)
- [Ikeja](https://brandcom.ng/tag/ikeja/)
- [Aaron Serruya](https://brandcom.ng/tag/aaron-serruya/)
- [Milo Ready-To-Drink](https://brandcom.ng/tag/milo-ready-to-drink/)
- [Agbara](https://brandcom.ng/tag/agbara/)
- [Professor Yemi Osinbajo](https://brandcom.ng/tag/professor-yemi-osinbajo/)
- [Mauricio Alarcon](https://brandcom.ng/tag/mauricio-alarcon/)
- [Dentsu Aegis Network](https://brandcom.ng/tag/dentsu-aegis-network/)
- [Peter Huijboom](https://brandcom.ng/tag/peter-huijboom/)
- [Vizeum](https://brandcom.ng/tag/vizeum/)
- [William Grant & Sons Distillers.](https://brandcom.ng/tag/william-grant-sons-distillers/)
- [Merkle](https://brandcom.ng/tag/merkle/)
- [Recma](https://brandcom.ng/tag/recma/)
- [Mediacom](https://brandcom.ng/tag/mediacom/)
- [Starcom](https://brandcom.ng/tag/starcom/)
- [Chloe Gottlieb](https://brandcom.ng/tag/chloe-gottlieb/)
- [Madonna Badger](https://brandcom.ng/tag/madonna-badger/)
- [See It Be It programme](https://brandcom.ng/tag/see-it-be-it-programme/)
- [Lufthansa](https://brandcom.ng/tag/lufthansa/)
- [Carsten Spohr](https://brandcom.ng/tag/carsten-spohr/)
- [Otto Firle](https://brandcom.ng/tag/otto-firle/)
- [Ryanair](https://brandcom.ng/tag/ryanair/)
- [Global Management](https://brandcom.ng/tag/global-management/)
- [African Cristal Festivals](https://brandcom.ng/tag/african-cristal-festivals/)
- [Equity Assurance](https://brandcom.ng/tag/equity-assurance/)
- [Sunu Assurance](https://brandcom.ng/tag/sunu-assurance/)
- [Franco-Phone African Insurance Group](https://brandcom.ng/tag/franco-phone-african-insurance-group/)
- [John Akubueze](https://brandcom.ng/tag/john-akubueze/)
- [British Airways](https://brandcom.ng/tag/british-airways/)
- [international flag carrier](https://brandcom.ng/tag/international-flag-carrier/)
- [the United Kingdom](https://brandcom.ng/tag/the-united-kingdom/)
- [World Traveller](https://brandcom.ng/tag/world-traveller/)
- [Kola Olayinka](https://brandcom.ng/tag/kola-olayinka/)
- [eTranzact](https://brandcom.ng/tag/etranzact/)
- [Felix Ohiwerei](https://brandcom.ng/tag/felix-ohiwerei/)
- [mobile banking](https://brandcom.ng/tag/mobile-banking/)
- [payment services](https://brandcom.ng/tag/payment-services/)
- [Dana Air](https://brandcom.ng/tag/dana-air/)
- [Divine Eagle Ministry](https://brandcom.ng/tag/divine-eagle-ministry/)
- [special valentine](https://brandcom.ng/tag/special-valentine/)
- [Murtala Mohammed Airport 2](https://brandcom.ng/tag/murtala-mohammed-airport-2/)
- [Favid orphanage](https://brandcom.ng/tag/favid-orphanage/)
- [LAGOS NIPR](https://brandcom.ng/tag/lagos-nipr/)
- [Summit](https://brandcom.ng/tag/summit/)
- [Women](https://brandcom.ng/tag/women/)
- [Top 100 Emerging SMEs](https://brandcom.ng/tag/top-100-emerging-smes/)
- [Connect Nigeria](https://brandcom.ng/tag/connect-nigeria/)
- [Paul Aseme](https://brandcom.ng/tag/paul-aseme/)
- [Emeka Okafor](https://brandcom.ng/tag/emeka-okafor/)
- [CCHub](https://brandcom.ng/tag/cchub/)
- [Global](https://brandcom.ng/tag/global/)
- [Video on Demand](https://brandcom.ng/tag/video-on-demand/)
- [Digital TV](https://brandcom.ng/tag/digital-tv/)
- [Video](https://brandcom.ng/tag/video/)
- [Creative](https://brandcom.ng/tag/creative/)
- [BBDO Worldwide](https://brandcom.ng/tag/bbdo-worldwide/)
- [Gunn Report](https://brandcom.ng/tag/gunn-report/)
- [C&F Porter Novelli](https://brandcom.ng/tag/cf-porter-novelli/)
- [Ini Udoh](https://brandcom.ng/tag/ini-udoh/)
- [OSMi Group](https://brandcom.ng/tag/osmi-group/)
- [Idol Nigeria](https://brandcom.ng/tag/idol-nigeria/)
- [Nn’emeka Maduegbuna](https://brandcom.ng/tag/nnemeka-maduegbuna/)
- [BON](https://brandcom.ng/tag/bon/)
- [FG](https://brandcom.ng/tag/fg/)
- [Task Force](https://brandcom.ng/tag/task-force/)
- [Audience Measurement](https://brandcom.ng/tag/audience-measurement/)
- [DSO](https://brandcom.ng/tag/dso/)
- [Lai Mohammed](https://brandcom.ng/tag/lai-mohammed/)
- [4G](https://brandcom.ng/tag/4g/)
- [Oyo State](https://brandcom.ng/tag/oyo-state/)
- [Olabiyi Durojaiye](https://brandcom.ng/tag/olabiyi-durojaiye/)
- [Ibadan](https://brandcom.ng/tag/ibadan/)
- [Moses Alake Adeyemo](https://brandcom.ng/tag/moses-alake-adeyemo/)
- [Ahmad Mokhle](https://brandcom.ng/tag/ahmad-mokhle/)
- [Nigerian](https://brandcom.ng/tag/nigerian/)
- [Federal Government](https://brandcom.ng/tag/federal-government/)
- [Digital Switch Over](https://brandcom.ng/tag/digital-switch-over/)
- [Enugu](https://brandcom.ng/tag/enugu/)
- [Mercedes-Benz](https://brandcom.ng/tag/mercedes-benz/)
- [Publicis Groupe](https://brandcom.ng/tag/publicis-groupe/)
- [U.S.](https://brandcom.ng/tag/u-s/)
- [Germany](https://brandcom.ng/tag/germany/)
- [China](https://brandcom.ng/tag/china/)
- [Merkley & Partners](https://brandcom.ng/tag/merkley-partners/)
- [Antoni](https://brandcom.ng/tag/antoni/)
- [Publicis Emil](https://brandcom.ng/tag/publicis-emil/)
- [Emil Jellinek](https://brandcom.ng/tag/emil-jellinek/)
- [Google Digital Garage](https://brandcom.ng/tag/google-digital-garage/)
- [Creative Engagement Group](https://brandcom.ng/tag/creative-engagement-group/)
- [Sheffield](https://brandcom.ng/tag/sheffield/)
- [Birmingham](https://brandcom.ng/tag/birmingham/)
- [PwC](https://brandcom.ng/tag/pwc/)
- [top 50 brands](https://brandcom.ng/tag/top-50-brands/)
- [Bill Cobourn](https://brandcom.ng/tag/bill-cobourn/)
- [professional services sector](https://brandcom.ng/tag/professional-services-sector/)
- [Executive Director](https://brandcom.ng/tag/executive-director/)
- [Emmanuel Emefienim](https://brandcom.ng/tag/emmanuel-emefienim/)
- [Pensions Alliance Limited](https://brandcom.ng/tag/pensions-alliance-limited/)
- [Retirement](https://brandcom.ng/tag/retirement/)
- [Campaign](https://brandcom.ng/tag/campaign/)
- [TV Commercial](https://brandcom.ng/tag/tv-commercial/)
- [FirstBank](https://brandcom.ng/tag/firstbank/)
- [Banking Channel](https://brandcom.ng/tag/banking-channel/)
- [Banking](https://brandcom.ng/tag/banking/)
- [894 quick banking](https://brandcom.ng/tag/894-quick-banking/)
- [Chuma Ezirim](https://brandcom.ng/tag/chuma-ezirim/)
- [Mobile payment](https://brandcom.ng/tag/mobile-payment/)
- [POS](https://brandcom.ng/tag/pos/)
- [mobile phone](https://brandcom.ng/tag/mobile-phone/)
- [mobile device](https://brandcom.ng/tag/mobile-device/)
- [Quadrant MSL](https://brandcom.ng/tag/quadrant-msl/)
- [Anurika Azubuike](https://brandcom.ng/tag/anurika-azubuike/)
- [Landmark Event Centre](https://brandcom.ng/tag/landmark-event-centre/)
- [African Union Commission](https://brandcom.ng/tag/african-union-commission/)
- [Kwesi Quartey](https://brandcom.ng/tag/kwesi-quartey/)
- [Gaborone](https://brandcom.ng/tag/gaborone/)
- [Botswana.](https://brandcom.ng/tag/botswana/)
- [video ads](https://brandcom.ng/tag/video-ads/)
- [web browser](https://brandcom.ng/tag/web-browser/)
- [ad-blocker](https://brandcom.ng/tag/ad-blocker/)
- [Chrome](https://brandcom.ng/tag/chrome/)
- [UK](https://brandcom.ng/tag/uk/)
- [North American](https://brandcom.ng/tag/north-american/)
- [Latin America](https://brandcom.ng/tag/latin-america/)
- [Middle East](https://brandcom.ng/tag/middle-east/)
- [Emerging Markets](https://brandcom.ng/tag/emerging-markets/)
- [Phiroze Seth](https://brandcom.ng/tag/phiroze-seth/)
- [smartphone](https://brandcom.ng/tag/smartphone/)
- [Technology](https://brandcom.ng/tag/technology/)
- [Accenture](https://brandcom.ng/tag/accenture/)
- [Trends](https://brandcom.ng/tag/trends/)
- [Businesses](https://brandcom.ng/tag/businesses/)
- [artificial intelligence](https://brandcom.ng/tag/artificial-intelligence/)
- [Accenture Technology Vision 2018](https://brandcom.ng/tag/accenture-technology-vision-2018/)
- [PZ Cussons](https://brandcom.ng/tag/pz-cussons/)
- [5th edition.](https://brandcom.ng/tag/5th-edition/)
- [Nunu Milk](https://brandcom.ng/tag/nunu-milk/)
- [Christos Giouras](https://brandcom.ng/tag/christos-giouras/)
- [Omolola Olaleye](https://brandcom.ng/tag/omolola-olaleye/)
- [Ysidra Creative Solutions](https://brandcom.ng/tag/ysidra-creative-solutions/)
- [Noah’s Ark Communication](https://brandcom.ng/tag/noahs-ark-communication/)
- [Experiential Marketers Association of Nigeria](https://brandcom.ng/tag/experiential-marketers-association-of-nigeria/)
- [Brand Ambassador](https://brandcom.ng/tag/brand-ambassador/)
- [Promoters](https://brandcom.ng/tag/promoters/)
- [ertified Brand Ambassadors Programme](https://brandcom.ng/tag/ertified-brand-ambassadors-programme/)
- [FIFA World Cup](https://brandcom.ng/tag/fifa-world-cup/)
- [Abuja](https://brandcom.ng/tag/abuja/)
- [trophy](https://brandcom.ng/tag/trophy/)
- [World Cup](https://brandcom.ng/tag/world-cup/)
- [Russia](https://brandcom.ng/tag/russia/)
- [Total Nigeria Plc](https://brandcom.ng/tag/total-nigeria-plc/)
- [Delta](https://brandcom.ng/tag/delta/)
- [Kaduna](https://brandcom.ng/tag/kaduna/)
- [communities](https://brandcom.ng/tag/communities/)
- [Koko community](https://brandcom.ng/tag/koko-community/)
- [Warri North Local Government Area](https://brandcom.ng/tag/warri-north-local-government-area/)
- [Arsenal FC](https://brandcom.ng/tag/arsenal-fc/)
- [Sponsorship](https://brandcom.ng/tag/sponsorship/)
- [Club](https://brandcom.ng/tag/club/)
- [Football](https://brandcom.ng/tag/football/)
- [Cameroun](https://brandcom.ng/tag/cameroun/)
- [Dolait](https://brandcom.ng/tag/dolait/)
- [Sotibe Nigeria](https://brandcom.ng/tag/sotibe-nigeria/)
- [Monah Chalabi](https://brandcom.ng/tag/monah-chalabi/)
- [Benin Republic](https://brandcom.ng/tag/benin-republic/)
- [Cotonou](https://brandcom.ng/tag/cotonou/)
- [Leo Burnett](https://brandcom.ng/tag/leo-burnett/)
- [Lekan Lawal](https://brandcom.ng/tag/lekan-lawal/)
- [Higher Institutions Football League](https://brandcom.ng/tag/higher-institutions-football-league/)
- [Sola Fijabi](https://brandcom.ng/tag/sola-fijabi/)
- [Stephen Hamafyelto](https://brandcom.ng/tag/stephen-hamafyelto/)
- [NUGA](https://brandcom.ng/tag/nuga/)
- [Maryam Sali](https://brandcom.ng/tag/maryam-sali/)
- [Media Independent Practitioners Association of Nigeria](https://brandcom.ng/tag/media-independent-practitioners-association-of-nigeria/)
- [Africa.MIPAN](https://brandcom.ng/tag/africa-mipan/)
- [AMA](https://brandcom.ng/tag/ama/)
- [Eki Adzufeh](https://brandcom.ng/tag/eki-adzufeh/)
- [Grange School](https://brandcom.ng/tag/grange-school/)
- [Pay-TV provider](https://brandcom.ng/tag/pay-tv-provider/)
- [Qasim Elegbede](https://brandcom.ng/tag/qasim-elegbede/)
- [Econet Media](https://brandcom.ng/tag/econet-media/)
- [Kwesé](https://brandcom.ng/tag/kwese/)
- [South Africa](https://brandcom.ng/tag/south-africa/)
- [Strive Masiyiwa](https://brandcom.ng/tag/strive-masiyiwa/)
- [AdSense Auto ads](https://brandcom.ng/tag/adsense-auto-ads/)
- [Adtech](https://brandcom.ng/tag/adtech/)
- [Websites](https://brandcom.ng/tag/websites/)
- [Blog](https://brandcom.ng/tag/blog/)
- [FCMB](https://brandcom.ng/tag/fcmb/)
- [Offering](https://brandcom.ng/tag/offering/)
- [Customer](https://brandcom.ng/tag/customer/)