Ad Revenue

Microblogging site, X formerly Twitter through its ad revenue-sharing program has given the first payout to content creators and social media influencers in Nigeria. While the payouts had started for X users in the U.S. early…

Facebook is counting the cost of an unprecedented outage that took it and sister products Instagram, Messenger and WhatsApp offline in a global failure. Believed to be the most severe failure in the company’s history, the crash has…

Mobile screens are likely to stay small, but the share of ads they are taking on is becoming immense. In fewer than five years, nearly seven out of every 10 digital ad dollars will go to mobile, according to a fresh forecast from…