Nigeria’s colourful Adman and digital marketing communication professional, Steve Babaeko, CEO & chief creative officer, X3M Ideas, and Dotun Babatunde, head of digital marketing, Olam Grains have been named as jury members of the 2022 Middle East & Africa Grand Jury for the New York Festivals AME Awards.
The duos were announced alongside other industry veterans across the continent. The jury members are from Egypt, Nigeria, and South Africa as well as Saudi Arabia, the United Arab Emirates.
Babaeko is an unusual type of businessman in an industry that seemed to have run out of inspirational stories, he stepped in and wrote a new chapter. Now, his X3M Ideas Group, which he founded in 2012, has become the yardstick for a new generation of Nigerian creative entrepreneurs.
Dotun Babatunde is a multi-disciplined creative and digital marketing communication professional with over 18 years of experience in a multi-channel environment across diverse industry segments and countries. With proven ability to combine vision and creativity in delivering digital marketing solutions based on a solid understanding of marketing communication needs.
According to the organisers, all the jury members bring extensive industry experience to the jury panel and have been recognised for exceptional achievement within their field. “I’m thrilled by the calibre of these global execs who will judge this year’s AME Awards,” says Gayle Seminara Mandel, executive director, AME Awards. “
Mandel added that Grand Jury represents a diverse range of creative and strategic talent and are behind some of the innovative campaigns emanating from the region. “Their high standard of excellence and commitment to awarding game-changing work ensures that creative results-driven entries are recognised and awarded.”
AME’s Grand Jury is recruited from five regions around the globe and features 140+ jurors to date representing 38 countries on six continents. The five-region jury includes some of the most creative and strategic minds in advertising, public relations, and brand building from top-tier agencies and brands from around the globe.
The results of the 2022 Grand Jury sessions will be included in the annual AME Report, an industry report that honours and provides rankings for agencies and brands. The deadline to enter the 2022 AME Awards competition is 20 May 2022.
Noteworthy, New York Festivals AME Awards celebrates brave and effective campaigns that achieve the essential mission of making the client’s products and services successful.
AME is the ultimate measure of success. Since 1994, AME has honored innovative campaigns that demonstrate groundbreaking solutions to challenging marketing problems, proving that strategic planning and creative execution can produce extraordinary results.