Brandcom - Linking the future

Access Holdings Plc has partnered with the Nigerian Business Coalition Against AIDS (NIBUCAA) to provide free HIV testing to over 2,000 participants at the just-concluded Access Bank Lagos City Marathon. The aim is to promote public health and reduce the spread of HIV/AIDS in the country. The testing which took place in Lagos state also sensitized about 3,000 individuals on HIV prevention and distributed over 2,000 educational materials and condoms to participants. According to both partners, the exercise came…

Contrary to popular opinion, the Managing Director/Chief Executive Officer of Integrated Indigo Limited, Bolaji Abimbola has said that the Public Relations (PR) landscape is not shrinking, but rather evolving and undergoing a significant shift, while those who fail to adapt may find themselves out of business. Bolaji debunked the notion during an exclusive interview with Brand Communicator recently citing the increasing demand for integrated marketing communications and the expanding role of PR in business…

L-R: Assistant General Secretary, Brands’ Journalists Association of Nigeria (BJAN), Amaechi Obiakpu; Financial Secretary, Olufemi Adeyemi; Auditor, Adekanmi Fadare; Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo; Chairman, BJAN, Mr. Dan Obi, and Chief Information Officer, Rev. Stanley Ihedigbo, during BJAN executive members visit ARCON office. The Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, has reaffirmed…

The Advertisers’ Association of Nigeria (ADVAN) has unveiled judges for its Africa Awards for Marketing Excellence, which will take place on February 22, 2025. The event which is billed to commennce by 5 PM at the Admiralty Conference Centre, Naval Dockyard, Ahmadu Bello Way, Victoria Island, Lagos, is recognized as the most prestigious marketing award in Africa, focused on innovation, and impact in the marketing industry. The lined-up judges include Prof. Bolajoko Nkemdinim Dixon-Ogbechi, Professor of…

The Group Managing Director of GDM, Victor Afolabi has called on marketing professionals to infuse technology consistently in their work because of its disruptive impact, and its capacity to deepen excellence. Afolabi made the call during an exclusive chat with Brand Communicator recently. He said this was important because as we move into the future, whether we all like it or not, technology is coming like a bulldozer to disrupt the activities of traditional agency as we know it. In his words, “I know that…

The Media Independent Practitioners Association of Nigeria (MIPAN) has released the list of speakers headlining the 2025 edition of its Media Sales Conference holding on the 27th, February 2025 at the prestigious Radisson Blu Hotel, GRA Ikeja, Lagos. The programme themed “The Great Convergence: Bridging Content, Media, and the Audience Experience” will have a group of highly talented and experienced professionals from top businesses and media organizations who are bringing their unique insights and real-world…

The Advertising Regulatory Council of Nigeria (ARCON) has cautioned the public to be cautious and meticulous in making investment decisions with unverified organisations advertising their services with unsubstantiated and unverified promises. The apex regulatory body said this in a press statement signed by its Director-General, Dr. Olalekan Fadolapo. ARCON made this call after its attention was drawn to the continued violation of the Nigerian Code of Advertising and the ARCON Act by some stakeholders. A…

First Bank of Nigeria (FBN) has said that it will churn out modern solutions, innovative products and modern platforms to support the non-oil export sector’s growth in 2025. The Managing Director of FBN, Olusegun Alebiosu, revealed this at the bank’s first quarterly export webinar designed to educate the bank’s customers, clients, and stakeholders on emerging opportunities, pressing challenges, and the best global practices in the export industry held recently. Themed, ‘From Nigeria to the World: Navigating…