Brandcom - Linking the future

L–R: Paul Otu, Divisional Head Design & User Experience, Interswitch; Tomi Ogunlesi, Divisional Head, Brands, Communications and CSR; Yemisi Owonubi, Head, Masterbrand, Communications & CSR, Interswitch; Cherry Eromosele, Executive Vice President, Group Marketing and Communications, Interswitch; Cyril Nwaoha, Group Director, Growth and Development, DDB Nigeria (Casers Group); and Mike Dube, Managing Director, Acon Media, during the premiere of the new Interswitch Masterbrand TVC, held recently at the Interswitch…

In a bold move to attract new customers and retain existing ones, MultiChoice Nigeria has announced a significant price reduction of its decoder, slashing the cost by 50% from N20,000 to N10,000. The company said it will also be offering its customers a free upgrade to the next DStv package tier when they pay their current subscription in full from June 16 to July 31, 2025. According to MultiChoice, the initiative was in response to the noticeable economic impact on the everyday lives of Nigerians.  “By…

The Advertising Regulatory Council of Nigeria (ARCON) is set to host the Advertising Industry Colloquium 3.0, an event that brings together industry leaders, innovators, and stakeholders to explore the latest trends and innovations in marketing communication. The event which is scheduled to hold on Tuesday, July 8, 2025, at the Sheba Centre, 20 Mobolaji Bank Anthony Way, Maryland, Ikeja, Lagos promises to be an unforgettable convergence of innovation, insight, and industry leadership. This year's theme, "From…

The Experiential Marketers Association of Nigeria (EXMAN) is set to explore how to leverage insights to drive impactful results in a world where experiences are increasingly immersive and driven by data, in its highly anticipated 2025 Brand Experience Summit, scheduled to be held on 17th July 2025, at the Balmoral Convention Centre, Ikeja, Lagos. With the theme, "Personalization at a Scale – From Insights to Impact in a Data-Driven, Immersive World", the event will deliver valuable knowledge and empower…

TikTok has announced a new commitment to upskill and train 3,000 content creators across Sub-Saharan Africa, through its flagship #LevelUpAfrica programme, designed to support the next generation of the creative industry. The announcement was made during a creator roundtable in Johannesburg and aims to expand opportunities within the creative sector while driving opportunities for youth across South Africa and the broader region. The event brought together creators, media, and industry partners, as well as…

In a year already marked by global recognition, X3M Ideas has added yet another accolade to its growing list of achievements. At the prestigious ACT Responsible exhibition during the Cannes Lions International Festival of Creativity, the agency’s campaign, “Blood Sacrifice” for the Red Cross, was named Favourite Campaign under the Solidarity Category. The emotionally charged campaign challenges cultural notions of ritual by reframing blood donation as a modern act of life-saving sacrifice. Its resonance with…

L-R: Adam Olaleye, Acting Brand Manager Nutri-Milk; Odinaka George, Digital Marketing Manager CWAY Food & Beverages presenting prizes to winners from social media campaign during the Children’s Day event held recently in Lagos. In a bid to deepen engagement with children, CWAY Food & Beverages, through its flagship fruit milk drink’ Nutri-Milk Superkid’s, hosted a spectacular Children’s Day party on May 27th, 2025, at the Silverbird Galleria, Victoria Island, Lagos. Themed “Cheers to our Superkids!”, the event…

As the curtains fell yesterday on the 72nd edition of the prestigious Cannes Lions International Festival of Creativity in France, Africa’s presence, once again, faded into the background, with the continent scoring negligible wins across categories and Nigeria notably absent from the winners’ table. The recurring trend continues to have either continued to show the deepening gulf between global creative excellence and the continent’s representation at the industry’s biggest stage or, as some people believe, the…