Analysis

The communications industry's relationship with the media is one that has long fluctuated between fluid and touchy. In this opinion piece, Edward Israel-Ayide, CEO of Carpe Diem Solutions, reveals what a major survey of working…

Within 22 hours of its release on May 2, 2026, Uche Montana's Monica 2 had clocked an astonishing six million views on YouTube. By the close of its first day, the film had surpassed 7.6 million official views on the platform. Day…

Very few will be unfamiliar with the unfolding controversy surrounding Bon Bread and Abuja-based shop owner, Love Dooshima…a situation that progressively grew worse from a review to a stint in the police cell. Indeed, it is one of…

Unilever's marketing move to employ 300,000 influencers globally has continued to raise not a little dust in brand, marketing communications and advertising corridors. Yaw Nsarkoh, a past Vice Chairman and CEO for Unilever…

Recently, Unilever made headlines by announcing a bold pivot away from traditional media advertising and conventional marketing channels, embracing influencer-led strategies instead. In this opinion article, Lolu Akinwunmi, Group…

Efe Obiomah's 'How to Build a Successful Public Relations Career in Nigeria' is a career guide that is also a declaration of professional independence. It is a locally anchored, technically rigorous corrective to decades of borrowed,…

Hold your head high, dear communication professional. In the age of AI and amid discussions of job losses and decline, the latest surveys suggest that our skills and professions remain highly valued. In fact, their importance has grown…

Artificial intelligence is no longer a futuristic concept in marketing — it is infrastructure. Content is generated in seconds. Campaigns optimize themselves. Reports build automatically. Execution, once a specialized skill, is…

Valentine’s Day remains one of the most enduring celebrations across the world. Its origins trace back to 269 AD when Saint Valentine, a Roman priest, married lovers in secret at a time when such unions were forbidden by…

Out-of-home advertising is experiencing a renaissance in Nigeria, emerging as the most resilient traditional media channel and recording the highest compound annual growth rate across all above-the-line channels between 2021 and…