Eunice Stephen

Award-winning creative advertising campaigns are more than twice as likely to deliver measurable effectiveness, according to new findings released by global marketing intelligence platform, WARC. The latest edition of WARC’s The…

The Nigerian Exchange Limited (NGX) equities market extended its positive run yesterday, with market capitalisation rising by N651.8 billion amid renewed buying interest in NGX Group Plc and selected banking stocks. Market…

The Nigeria Digital PR Summit (NDPRS) has unveiled a new institutional recognition programme to honour 50 outstanding digital communications professionals. This is following the recent opening of nominations for the third Nigeria…

P+ Measurement has launched the Africa Reputation Pulse (ARP), a landmark continental reputation intelligence and audit infrastructure designed to give African institutions evidence-led insight into how they are seen, trusted,…

Publisher of Brand Communicator Magazine, Joshua Ajayi, has urged young creatives to combine speed with accuracy, technology with sound judgment, and creativity with strong ethical standards as they seek to build sustainable…

The Dangote Petroleum Refinery and Petrochemicals (DPRP) Initial Public Offering (IPO) has attracted N1.5 trillion in investor subscriptions within the first hour of trading, signalling strong demand for what is set to become…

PepsiCo recently appointed Publicis Groupe as its exclusive global media partner, ending a relationship with Omnicom’s OMD network that has spanned more than two decades in key markets including the United States and United…

Although communications is a discipline where clarity is currency, conflation of marketing and branding is one misnomer that plagues business models. Yet, their mandate in an ideal setting is clear-cut. Some executives even…

...Commissioner outlines Lagos’ growth strategy, investment pipeline and infrastructure opportunities at Julius Berger Luminary Soirée The Lagos State Commissioner for Commerce, Cooperatives, Trade and Investment, Honourable…

Dano Milk’s presence in the Big Brother Naija house has consistently given housemates and viewers opportunities to learn more about quality nutrition, particularly its importance to children’s growth and development, as well as the…