Brandcom - Linking the future

The Federal Competition and Consumer Protection Commission(FCCPC) has issued a strong warning to sellers across Lagos markets, declaring the widely practiced “No Return, No Refund” policy, a common practice where traders refuse to make refunds for defective goods, illegal and contrary to established consumer protection laws in Nigeria. This message was delivered during a recent sensitization campaign led by FCCPC while visiting major markets in Lagos to educate both traders and consumers on their rights and…

The 2026 edition of the Young Pitcher Academy is set to begin on March 9, bringing together emerging professionals and young talents from across the communications industry for an intensive programme designed to strengthen skills across four key disciplines: Creative, Media, Public Relations and Brand Strategy. The academy, which serves as a preparatory platform for participants ahead of the Pitcher Festival, will provide a structured learning experience combining industry-led masterclasses, practical workshops…

The flagship Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has congratulated Tunji Disu on his appointment as Acting Inspector General of Police by President Bola Ahmed Tinubu. In a press release by the chapter's public relations officer, Dr. Oguchukwu Okeke, the institute described the appointment as a well-deserved recognition of Disu’s distinguished service, exemplary leadership, and commitment to professionalism within the Nigeria Police Force. The chapter's chairman, Samuel Ayetutu,…

Netflix is set to position advertising as a significant secondary revenue stream alongside subscriptions, altering the company’s long-standing reliance on subscriber income. According to data from Omdia, Netflix’s advertising revenue exceeded $1.5bn in 2025, representing 3.3% of its total revenue. The company aims to double that figure to $3 billion this year and grow it to $8 billion by 2030. The company is projected to capture close to a tenth of global connected TV (CTV) advertising spend by 2027, as the…

Godfrey Adejumoh, a seasoned top-performing Global Business Communications Strategist and Thought Leader, is set to launch a book titled, ‘Winning with Strategic Communications: Essential Strategies for the Next Generation of Leaders.’ Winning with Strategic Communications, is a veritable playbook for navigating today's complex world of leadership, communication, and influence. It is an important book for communications leaders of all ages. In this book, Godfrey distils years of lived experience, professional…

The National Institute of Marketing of Nigeria (NIMN) has concluded all arrangements to hold its inaugural LEADHERS in Marketing Conference, themed “Redefining Influence: Women Shaping the Future of Marketing". The institute announced at a press conference today at its new head office in Gbagada, ahead of the conference scheduled for Friday, March 6, 2026, at the Civic Centre, Ozumba Mbadiwe Street, Victoria Island, Lagos. The conference is strategically aligned with the International Women’s Day celebration…

Worldwide creative services and advertising holding group, WPP (Worldwide Partnerships Plus) has unveiled an ambitious multi-year restructuring plan branded “Elevate 28,” positioning the group to transition into a single, integrated company built around four operating units and a unified marketing platform. The move marks a clear shift away from the legacy complexity of traditional agency network structures, toward a leaner, AI-powered model designed to boost growth, improve profit margins and deepen value for…

Beiersdorf Nigeria, makers of NIVEA skincare products, have forged a strategic Memorandum of Understanding (MoU) with the Nigeria Customs Service (NCS) to combat rampant counterfeiting. The pact which was signed in Abuja over the weekend, will target fake products that undermine brand integrity and endanger consumer health in Nigeria's competitive FMCG landscape. NCS Comptroller General, Bashir Adeniyi, described counterfeiters as "criminal elements infringing on intellectual property rights." He stressed:…