Brandcom - Linking the future

Corporate Communications, Public Affairs and Sustainability Lead at Nestlé Nigeria, Victoria Uwadoka is set to be inducted into the prestigious Brandcom Hall of Fame at the 2026 Brandcom Awards, in recognition of her outstanding contributions to public relations, corporate communications and the integrated marketing communications industry. The awards ceremony, scheduled for Saturday, October 24, at the Landmark Event Centre, Lagos, will follow the 2026 BrandComFest, which will bring together leading marketing…

A judge in New Mexico has ordered Meta to pay a whopping $25 billion for misleading the public about how it handled the personal data of Facebook users. Judge Francis Mathew of the First Judicial District Court in Santa Fe delivered the order on Wednesday, October 21. It follows a September jury verdict that found Meta committed 43.9 million violations of the state's Unfair Practices Act, a law that protects consumers from false and deceptive business practices, by making misleading statements. The judge found…

J.P. Morgan Chase & Co. has reportedly deposited N50 billion, about $38 million, with the Central Bank of Nigeria (CBN) as it seeks a licence for what is described as its first merchant bank in West Africa. The deposit was reported recently by an anonymous source who asked not to be named because the process is private. However, the deposit does not guarantee approval of the merchant banking licence, and neither J.P. Morgan nor the CBN have confirmed the payment. The stated amount is one of the capital…

From left: L-R: Hannat A. Mogaji (Digital Account Manager), Joan Ihebinike (Asst. Brand Manager, Skincare), Afoma Obiakor (Asst. Brand Manager, Fragrance), Shole Are (Trade Marketing Manager, Hair Harmony), Roseline Abaraonye (Marketing Director, Imperio International Limited), Esther Ahamba (Brand & Growth Manager, Hair Harmony), Onyemachi Samuel (Digital & Account Manager; Tag Deodorants, Genie Perfumes & Nurture) Ask a group of body-care fans what they want from a cream and the answer is usually two…

Seven-Up Bottling Company (SBC) has introduced yellow-capped bottles on some of its popular drinks, including Pepsi, Mirinda, 7UP, Teem and Supa Komando, in a teaser campaign, assuring the Nigerian consumers that the bright caps are genuine. The company said the caps are real, temporary packaging being used in selected regions for an upcoming initiative meant to excite consumers. A teaser campaign is a marketing method in which a company drops hints about a coming announcement to build public curiosity before…

Tuesday's after-hour trading saw Netflix shares drop by about 6 per cent while shares of SpaceX upped by about 8 per cent, both companies reported results revealed for the July-to-September quarter. After-hour trading is the buying and selling that takes place once the main market session has closed. The moves during these hours show early investor reaction and may change when trading resumes. SpaceX shares were up between roughly 9 and 10 per cent before Wednesday's market open, according to market data.…

The Advertising Regulatory Council of Nigeria (ARCON) has warned political parties, candidates and advertising practitioners against violating advertising regulations ahead of the 2027 Election, as speakers called for responsible political campaigns at the Political Advertising Forum held last Tuesday, at D’Podium Event Centre, Ikeja, Lagos. The forum brought together regulators, advertising professionals, lawyers, electoral officials and other stakeholders to discuss political advertising guidelines, compliance…

Leading marketing communications professionals, including Dr Victor Afolabi, Group Managing Director of GDM Group; Joshua Chibueze, Co-founder and Chief Marketing Officer of PiggyVest; Ilyas Kazeem, Marketing Director, Food Division, Flour Mills of Nigeria; and Bolaji Abimbola, Managing Director of Integrated Indigo, are set to speak at the 2026 Brandcomfest, scheduled for Saturday, October 24, at the Landmark Event Centre, Lagos. Powered by Brand Communicator, the festival, themed “Brand Building, Consumer…