Brandcom - Linking the future

L-R: Daniel Ogbechi, Brand Manager of Sedaap Supreme Instant Noodles; Esther Okoh, Digital Media Manager at Primera; Abimbola Alabi: Head of Marketing, Primera Food Nigeria Limited and Frances Mambis, Marketing Executive at Primera Food Nigeria and at the Real Essence Festival in Lagos recently. In line with its efforts to keep its promise of delivering real chicken essence and premium quality to consumers, Sedaap Supreme Instant Noodles, from the stables of Primera Foods Nigeria, hosted a two-day “Real Essence…

The Federal Competition and Consumer Protection Commission (FCCPC) has expanded its market surveillance to electrical and electronic products, alongside cables and building materials, to combat substandard and unsafe goods threatening Nigerian consumers. Bola Adeyinka, Director of Surveillance and Investigations, speaking for Executive Vice-Chairman Tunji Bello, stated the commission continues to identify products failing basic safety and quality standards. The move addresses significant risks, including…

Coca-Cola has achieved a historic first by bringing together 13 beloved quick-service restaurants; Domino’s, Popeyes, Jack in the Box, Arby’s, Culver’s, Five Guys, Jimmy John’s, Panda Express, Sonic, Wendy’s, Whataburger, White Castle, and Wingstop, in its vibrant "And a Coke" national campaign. The campaign celebrates the instinctive phrase "…and a Coke" that diners commonly add to their restaurant orders, turning everyday meals into a familiar ritual across drive-throughs and over the counter worldwide. …

Nigeria's Bank Verification Number (BVN) database has skyrocketed to a record 68.6 million enrollees by March 2026, capping a blistering growth spurt fueled by the Central Bank of Nigeria's (CBN) aggressive new regulatory hammer designed to obliterate financial fraud. Nigeria Inter-Bank Settlement System (NIBSS) data reveals that this marks the highest enrolment ever, surging from 66.2 million in July 2025, 64.8 million in January 2025, and 63.5 million at the close of 2024. The explosive 2.7 million new…

In a major shake-up within the global advertising ecosystem, Dentsu has lost Microsoft’s estimated $700 million global media account to Publicis Groupe, bringing an end to an eight-year partnership. The win follows a closely contested competitive review and marks one of the most significant media account shifts of the year, further solidifying Publicis’ growing dominance among global technology advertisers. The account, which covers Microsoft’s worldwide media planning and buying, has been managed by Dentsu’s…

L-R: Chairman, Board of the Nigeria Reputation Management Group (NRMG)/ immediate past President of the African Public Relations Association (APRA)/Founder, CMC Connect LLP, Chief Yomi Badejo-Okusanya (YBO); Corporate Affairs and Sustainability Director, Nigerian Bottling Company, Dr. Oluwasoromidayo George; Author, ‘Winning With Strategic Communications', Godfrey Adejumoh; Chairman, Board of Directors, Brooks and Blake Nigeria Limited, Mrs. Funmilayo Onajide; and Managing Director/Chief Strategist, Chain Reactions…

Airtel has crossed 650 million customers globally, ranking as the world's second-largest telecom operator by mobile subscribers, based on GSMA IntelligenThe total covers operations in 14 African countries, via Airtel Africa, and India. India's base includes 368 million mobile users, 13 million broadband homes, and 15 million Digital TV subscribers. Airtel Africa added 179 million telecom customers, with 81.8 million on data plans.Airtel Money, the mobile money service, hit 52 million users. It processed over $210…

Terra Cube has emerged as the biggest winner at the 2026 Advertisers Association of Nigeria (ADVAN) Marketing Excellence Awards, clinching the highly coveted Brand of the Year title, an honour widely regarded as the highest recognition of marketing excellence in Nigeria. The ADVAN Awards stand as the gold standard for marketing performance, celebrating brands that demonstrate outstanding strategic thinking, creativity, execution, and measurable impact. Winning the top prize is not just an achievement; it is a…