BREAKING NEWS
- Breaking: X3M Ideas Makes History, Brings Home Nigeria’s First-Ever Cannes Lions Medal
- Publicis Groupe Africa Appoints Koo Govender As First Female CEO
- Influencers, Brands, Skitmakers, Others Now To Obtain Pre-exposure Approvals From ARCON Before Use On Social Media
- Just In: New Dawn For Advertising Regulation As Buhari Signs New ARCON Bill To Law
- Jandor Accuses JC Decaux, Afro Media, LASAA Of Aiding LASG In Electoral Misconduct
- Adenike Adebola Of Guinness Nigeria Makes IPA Effectiveness Awards 2022 Jury List
- Olubayo Adekanmbi Joins Airtel Africa UK Limited As Chief Strategy, Partnership And Sustainability Officer
- FIRS Partners NTA, FRCN, NOA To Enlighten Consumers On Tax Compliance
- Tayo Otubanjo Now Professor, Marketing, LBS
It is no longer news that we live in a digitally driven world, where brands constantly seek new ways to!-->!-->!-->!-->!-->…
CWAY Water Signs Influencer Sensation Chef T – Diary Of A Kitchen Lover As Brand Ambassador
L-R: Marketing Director, CWAY, Mr. Rohit Gupta; Brand Ambassador, CWAY Water, Chef Tolani; Assistant General Manager, CWAY Water, Mr. Abiodun Sulaymon; and Assistant Marketing Director, CWAY, Mr. Funso Elubeku.
CWAY Water Lagos Nigeria’s flagship and premium water brand has formally unveiled popular influencer and food content creator, Chef Tolani Tayo-Osikoya, widely known as Chef T and Diary of A Kitchen Lover, as its new Brand Ambassador.
The formal inking of the partnership on paper held at the Company's Lagos!-->!-->!-->!-->!-->…
Experiential Agencies To Watch In 2025, How They Shaped 2024
In the last few years, experiential marketing, sometimes called engagement marketing, live marketing, event marketing, special events, on-ground marketing, or participation marketing has gained massive traction by creating immersive and memorable experiences for consumers in Nigeria. Its activities have not only transformed the way brands interact with their audiences but also contributed significantly to the country's economic growth.
Economic Benefits
Looking at the big picture of the economy,!-->!-->!-->!-->!-->!-->!-->!-->!-->…
MarkHack 4.0 Introduces First Ever Nigerian MarTech Awards
Nigeria’s first-ever marketing and media conference, MarkHack 4.0, is proud to announce the Nigerian MarTech Awards, an initiative dedicated to recognizing and celebrating the innovators, creators, and trailblazers transforming Nigeria's marketing landscape through technology.
This award event aims to promote and honour innovation in marketing technology. The vision of the Nigerian MarTech Awards is to cultivate a vibrant ecosystem where creativity and technology intersect, driving growth and engagement!-->!-->!-->!-->!-->!-->!-->…
Nigeria’s Esosa Osagiede Makes 2025 Cannes Jury For Print & Publishing Lions
Marketing and creative advertising Amazon, Esosa Osagiede has been selected as a Juror for Print and Publishing Lions at the 2025 Cannes Lions International Festival of Creativity.
The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering in the advertising and creative communications industry.
Announcing this on her LinkedIn page, an excited Esosa said, "I’m incredibly humbled!-->!-->!-->!-->!-->!-->!-->!-->!-->…
Niyi Aderibigbe Bags This Year’s Hospitality Spokesperson Award
Niyi Aderibigbe, Head of Brand Marketing and Corporate Communications at Transcorp Hotels Plc, has been recognized as this year's distinguished Spokesperson in the hospitality sector by the Nigerian Institute of Public Relations (NIPR).
The award was presented during the prestigious National Spokespersons Awards 2025, held in Abuja on Wednesday, April 16, 2025.
The annual awards ceremony celebrates excellence and professionalism in public relations and communications across various sectors.
Aderibigbe’s!-->!-->!-->!-->!-->!-->!-->!-->!-->!-->!-->…
Wema Bank Opens N150bn Rights Issue
Wema Bank has announced the commencement of its capital raising exercise with N150bn rights issue on April 14, 2025,
According to a corporate disclosure filed with the Nigerian Exchange Limited on Friday, the bank is undertaking a rights issue of 14,286,785,417 ordinary shares of 50 kobo each based on two new ordinary shares for every three ordinary shares at N10.45 per share.
Recently, Wema Bank said that it would be raising capital through a combination of a rights issue and a special placement exercise to raise!-->!-->!-->!-->!-->!-->!-->…
FirstBank Partners Eko Hotel To Excite Theatre Enthusiasts With Easter Musical Show, ‘The Jewel’
FirstBank of Nigeria is partnering with Eko Hotel to give theatre enthusiasts a memorable and exciting Easter celebration with a two-day musical show debut, 'The Jewel'.
According to the organisers, the Eko Hotel’s Convention Center will be transformed into a futuristic Broadway spectacle with the highly anticipated premiere of “The Jewel”—a groundbreaking musical theatre production that redefines the stage experience.
The show which takes place on April 18th and 19th 2025 at the Eko Hotel Convention Center,!-->!-->!-->!-->!-->!-->!-->!-->!-->…
Marketing Experts, Leaders Task Professionals On Tenacity, Resilience For Leadership At Imperfectly Awesome Summit
Marketing maestros, executive powerhouses, creative geniuses, and industry professionals have shared valuable insights into the secret sauce to great leadership identity, which includes tenacity, resilience, authenticity, and inclusion.
These insights were shared at the just-concluded third edition of the Imperfectly Awesome Conversations Summit, hosted by Dr. Omotola Bamigbaiye. The event, which was held on Sunday, April 13, 2025, at the Muson Centre, Onikan, Lagos, explored the art of rising above adversity,!-->!-->!-->!-->!-->!-->!-->…
Agency
Outori: Elevating Experiential Marketing To Meet The Evolving Needs Of Brands
It is no longer news that we live in a digitally driven world, where brands constantly seek new ways to connect with their audiences. While traditional advertising methods can grab attention, they often fall short of creating meaningful, lasting relationships.
This is where experiential marketing comes in – an approach that builds!-->!-->!-->!-->!-->!-->!-->…
Read More...
First Katalyst Marketing: Re-engineering Brand Engagements…
It was a bright Friday morning on June 1, 2012, in the first office of First Katalyst Marketing, nestled in Ajao Estate, Lagos. The Managing Director,!-->!-->!-->!-->!-->…
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MPXM: Crafting Immersive Brand Experiences Across Diverse …
One of Nigeria’s leading experiential outfits, Mabat Pro Experiential Marketing, now known as MPXM, has been making waves in the!-->!-->!-->!-->!-->…
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EXP Nigeria: Sustaining A Thriving Culture Of Excellence And Industry Leadership
This huge success of EXP Nigeria in the last few years projects the organisation as a results-driven agency, and strategic partner that brings brands to life through live+ brand experience campaigns and sponsorship campaigns that are strategic, measurable, and relevant.
With a vision to be the leading 360 experiential agency in!-->!-->!-->!-->!-->!-->!-->…
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Aster IML: Creating Disruptions That Yield Unforgettable…
In 2018, Aster Integrated Marketing Limited, an experiential marketing and activation agency joined the ranks of players in Nigeria’s integrated!-->!-->!-->!-->!-->…
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Oracle Experience: Where Ancient Wisdom Meets Modern Brand…
The Oracle’s Excellence Through The Power of X
The word “Oracle” has long echoed through the corridors of human history as a symbol of profound!-->!-->!-->!-->!-->!-->!-->…
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Magazines
Issue 103, Print Edition
Issue 102, Print Edition
Issue 101, Print Edition
Issue 100, Print Edition
Issue 99, Print Edition
Agency
Outori: Elevating Experiential Marketing To Meet The Evolving Needs Of Brands
It is no longer news that we live in a digitally driven world, where brands constantly seek new ways to!-->!-->!-->!-->!-->…
People
Niyi Aderibigbe Bags This Year’s Hospitality Spokesperson Award
Niyi Aderibigbe, Head of Brand Marketing and Corporate Communications at Transcorp Hotels Plc, has been!-->!-->!-->!-->!-->…
Spotlight
Blanche Aigle Communications Propels Hilda Baci’s Cook-a-thon to Global…
In the world of culinary achievements, breaking a Guinness World Record is no small feat. When renowned!-->!-->!-->…
Cover Story
I Want To Be Remembered As Someone Who Served With Unwavering Dedication -Steve…
If there is anything Steve Babaeko loathes with great passion, it is self-glorification. When he was!-->!-->!-->!-->!-->…
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