Brandcom - Linking the future

Across four years of deliberate brand activity, the now-discontinued streaming platform Showmax consistently demonstrated one of marketing’s most elusive truths: that the most effective campaigns do not interrupt culture; they become it. From early content-led activations to a full-scale platform relaunch, the brand’s communications journey in Nigeria offers a compelling study of what it means to build a durable brand in one of Africa’s most demanding consumer markets. In the fiercely competitive landscape of the…

The Experiential Marketers Association of Nigeria (EXMAN) is set to bring its annual gathering of industry leaders, creative minds, and experiential marketing professionals to the South-South geopolitical zone as it announces Uyo, Akwa Ibom State, as the destination for its 2026 Annual General Meeting (AGM), slated for July 16 to 19, 2026. The association urged members and stakeholders to act swiftly, noting that early bird registration is currently open but will close on June 25, 2026. This year's event will…

Airtel Africa Plc has confirmed the exchange rate that will apply to its final dividend payment for the financial year ended March 31, 2026. The company said the dividend is 4.26 U.S. cents per ordinary share and is due for payment on July 24, 2026, subject to shareholder eligibility and currency election rules. The telecommunications and mobile money group said shareholders on the Nigerian Exchange can choose to receive their dividend in naira or U.S. dollars. Those who do not submit a currency choice by the…

Nigerian Afrobeats superstar Davido has been confirmed as one of the headline performers at the official countdown concert for the 2026 FIFA World Cup, further cementing his position as one of Africa's most influential global music exports. The highly anticipated event, scheduled to take place in the United States, will serve as a major prelude to the world's biggest football tournament and is expected to bring together some of the most celebrated artists and entertainers from across the globe. Organisers said the…

From ice-cream to mascots, to bank vaults and bouncy castles, last week, Nigeria's biggest brands showed clearly they would not dare to toy with the joy of their beloved kids consumers on Children’s Day . They did not simply send goodwill messages, they showed up firing from all cylinders. They came with noodles, juice and jelly fun, savings accounts, spelling bees, mascots, plus the kind of organised joy that takes months of planning. They gave many Nigerian kids reasons to smile, in a painful season when some kids…

MTN Group has announced a significant wave of executive appointments across its African operations, reinforcing its commitment to nurturing continental leadership as it pushes forward with its Ambition 2025 strategy. In a major succession move, Mitwa Ng'ambi has been appointed MTN Group Chief People and Culture Officer, joining the Group Executive Committee by September 2026. Ng'ambi, currently CEO of MTN Côte d'Ivoire, brings over 15 years of working with MTN, having previously led MTN Cameroon since 2022 and…

MarkHack 5.0, Nigeria’s premier marketing, media, and technology conference, will host the official unveiling of Ad-Agency GPT Africa’s first generative AI platform purpose-built for marketing and advertising agencies. The platform will be introduced by Tomi Davies, Collaborator-in-Chief at TVC Labs and founding President of ABAN, alongside Dr. Victor ‘Gbenga Afolabi, Group CEO of GDM Group, on Friday, June 5, 2026, at the Oriental Hotel, Victoria Island, Lagos. Ad-Agency GPT represents a significant leap in…

Coca-Cola has introduced football-shaped bottles as part of its build-up to the 2026 FIFA World Cup, transforming one of the world's most recognizable beverage packages into a collectible item for football fans. The special bottles began appearing in stores in late May 2026, just weeks before the FIFA World Cup kicks off in June across the United States, Canada and Mexico. Unlike the company's traditional packaging, the new bottles are designed in the shape of a football and feature tournament-inspired graphics,…