Brandcom - Linking the future

The Nigerian Institute of Public Relations (NIPR) has retained its position as the world’s Best Public Relations Association after winning the Global Alliance for Public Relations and Communication Management award for the second consecutive year. NIPR clinched the prestigious global recognition ahead of competing professional associations from North America, Latin America, Europe, Asia, India and the Middle East. President of the Global Alliance, Prof. Justin Green, announced the development on Friday during…

Group Chief Executive Officer of Prima Garnet Africa, Mr. ’Lolu Akinwunmi, has challenged advertising agencies in Nigeria to reinvent themselves and continually demonstrate their relevance as Artificial Intelligence (AI) transforms the marketing communications industry. Akinwunmi stated that nobody, including clients, consumers or the market owe advertising agencies continued relevance, stressing that agencies must constantly earn their place by creating strategic, measurable and sustainable value. He stated…

The Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, has said artificial intelligence (AI) will transform Nigeria’s advertising industry but will not completely replace creative agencies and human creativity that drives them. Fadolapo stated this at the 2026 edition of the Annual Brands and Marketing Conference organsied Brand Journalists Association of Nigeria (BJAN) in Lagos, with the theme: “Advertising in Nigeria and AI: Who Needs Creative Agencies Anyways?” …

The Awesome Empowerment Foundation (AEF), under its Fortitude Empowerment Scheme, has recorded its first major milestone with the graduation ceremony of 80 pioneer trainees, marking a major step in its mission to equip individuals with vocational skills and entrepreneurial support. The graduation ceremony, which celebrated the successful completion of training in fashion design and culinary arts, also saw graduands empowered with essential equipment to kickstart their businesses. In her address at the event, the…

Winifred Wessels, Head of Marketing - Filmhouse Cinemas …Understanding Consumer Behaviour as a Driver of Growth  “The research that you typically will wait for is right in front of you." With this observation, Winifred Wessels, Head of Marketing at Filmhouse Group, highlights an important opportunity for businesses to better understand their consumers: paying attention to the conversations already happening on social media. In Episode 3 of Great Conversations Network’s 10 Questions series, Winifred discusses…

Publicis Groupe has completed its $2.2 billion acquisition of data collaboration platform LiveRamp, paving the way for the launch of what it describes as the advertising industry's first plug-and-play artificial intelligence (AI) growth engine. The company disclosed this on Monday, describing the acquisition as a strategic move to help businesses adopt AI-powered operations while retaining full ownership and control of their data, technology and systems. The all-cash acquisition, first announced in May, brings…

Google has introduced a free digital learning platform that will enable Nigerians and other Africans to acquire artificial intelligence (AI) and other in-demand digital skills without requiring constant internet access. The initiative, which forms part of the company’s ambition to train three million people across Africa by 2030, is designed to make digital education more accessible, particularly for individuals facing high internet costs and limited connectivity. The announcement was contained in a statement…

P+ Measurement Services which pioneered independent reputation intelligence and auditing for Nigeria’s public relations and communications industry in 2015, marks its 11th anniversary with a rebrand as a full-fledged Independent Reputation Intelligence and Performance Audit Consultancy. The milestone introduces its proprietary P+ Reputation Audit™ technology, an upgraded client reporting framework, Media Threat Intelligence and a redesigned website. Since its establishment, P+ has championed independent media…