Brandcom - Linking the future

Publicis Groupe has announced the acquisition of AdgeAI, an industry-leading measurement and content intelligence company, in a move designed to enhance real-time creative performance analysis for brands by integrating AdgeAI into its production ecosystem. AdgeAI is one of the industry’s largest and most advanced, powered by connected identity, Publicis aims to deliver real-time content measurement and predictive performance insights that brands can immediately act upon to improve content effectiveness and…

Mabel Adeteye, Head of Brands & Marketing Communications at Wema Bank, has been appointed as a jury member for the 2026 SABRE Awards Africa, one of the most prestigious honours in global public relations, reputation, and engagement. The SABRE Awards, organised by PRovoke Media, celebrate superior achievement in strategic communications across Africa and beyond. As part of a distinguished panel of senior communication professionals representing both corporate and agency leadership across the continent,…

Abuja Chief Justice of Nigeria (CJN) Hon. Justice Kudirat Kekere-Ekun has hailed the Federal Competition and Consumer Protection Commission (FCCPC) as indispensable to Nigeria's economic integrity, emphasizing its frontline role in shielding consumers and fostering competition. Delivering the keynote at the opening of a three-day Competition and Consumer Protection Law Conference at the National Judicial Institute (NJI) in Abuja on March 10, 2026, the CJN spotlighted FCCPC's statutory mandate under the Federal…

The Advertising Regulatory Council of Nigeria and the Federation of State Gaming Regulators of Nigeria have formalized a historic agreement that promises to end the era of fragmented advertising rules in the country’s booming gaming sector, anchoring the partnership squarely within President Tinubu’s vision of true federalism. With the new development, effective April 1st, 2026 Nigeria's gaming industry is entering one of the most consequential periods in its regulatory history. Following the Supreme Court's…

The Nigerian Institute of Public Relations has signed a strategic Memorandum of Understanding with the Nigerian Television Authority, appointing the national broadcaster as the official television host broadcaster for the World Public Relations Forum 2026, scheduled to take place in Abuja this November. The agreement, which forms part of preparations for the global event, was signed at the headquarters of the Nigerian Television Authority in Abuja. President Ike Neliaku signed the agreement on behalf of the…

The Advertising Regulatory Council of Nigeria (ARCON) today convened key stakeholders across Nigeria’s Integrated Marketing Communications (IMC) industry for a strategic webinar exploring the implications of the country’s new tax regime. The virtual session, themed “The New Tax Regime: Implications for the Integrated Marketing Communications Industry", was hosted by ARCON Director-General Olalekan Fadolapo and brought together regulators, tax experts, and industry leaders to examine how the sweeping fiscal…

The slender crescent moon hung low, like a pleased mother’s surprise treat over Lagos skylines, signaling another Thursday dawn of the Ramadan fast. Across Nigeria, from the bustling markets of Kano to the mosque-lined streets of Abuja, families gather for iftar, their rituals laced with quiet anticipation. This year, though, the season carries an extra pulse. Brands like Maggi, Cadbury, Onga and Flour Mills step up, this time not only as sponsors, but also as storytellers, weaving their products into the fabric of…

L-R: Thelma Okoh Registra/Secretary to Council NIMN; Tosin Adefeko, CEO, AT3 Resources; Adebola Williams, Marketing Director, Promasidor Nigeria; Folashade Ambrose-Medebem, Lagos State Commissioner for Commerce, Cooperatives, Trade and Investment; Dr. Bolajoko Bayo-Ajayi, President of NIMN; Osayi Alile, CEO, Aspire Coronation Trust Foundation; Dr. Chizo Malize, the MD/CEO of FITC; Chioma Afe, Director, External Affairs & Social Perfomance, Seplat and Onyinye Ikenna-Emeka, Chief Marketing Officer MTN at the NIMN LeadHers…