Brandcom - Linking the future

Liberty Stadium, Ibadan was transformed into a massive celebration of Nigerian food, culture, entertainment and family fun on Saturday as Golden Penny hosted its Soup Festival, bringing together food lovers, families and fun seekers for a day packed with culinary experiences, competitions, masterclasses and live entertainment. Over the years, Golden Penny has continued to celebrate food, culture and its consumers through a series of engaging festivals and activations, including the Golden Penny Children’s Day…

The African Public Relations Association (APRA) has renewed its partnership with the International Public Relations Association (IPRA). This alliance is aimed at giving African communication professionals wider access to global networks, professional development programmes, and international recognition. In a notice to members signed by its Chief Administrative Officer, Veronica Abuede, APRA described the renewed engagement as part of its broader push to link African practitioners with leading international…

WhatsApp has recently added an "events" section in the app that lets users create, manage, and keep track of all their events from a single screen, instead of digging through individual chats. The feature, spotted in a beta version of the app for Android (version 2.26.36.5) rolling out through Google Play, adds an "Events" entry to the app's settings menu, marked with a badge so users notice it. Once opened, the hub lists every event a user has created or been invited to, removing the need to scroll through chat…

Dano Milk’s presence in the Big Brother Naija house has consistently given housemates and viewers opportunities to learn more about quality nutrition, particularly its importance to children’s growth and development, as well as the wellbeing of the entire family. The latest Dano Milk task, the ninth sponsored brand task of the ongoing BBNaija season, continued this approach by combining entertainment, competition, and nutrition education. The task was carefully aligned with Dano’s wider promise of providing…

Cape Town is set to become the centre of Africa and the Middle East’s creative industry as leading creative professionals, brands, agencies, marketers, media practitioners, educators and emerging talent converge in the city for Loeries Creative Week 2026, scheduled to run from October 4 to 9. The six-day programme will bring together some of the region’s most influential creative voices for a series of events focused on creativity, innovation, learning and industry engagement. More than an awards programme,…

Nigerian Bottling Company (NBC) Ltd, a leading consumer packaged goods company and member of the Coca-Cola HBC Group, today marked its 75th anniversary in Nigeria with a gala event held at the Bola Ahmed Tinubu International Conference Centre, Abuja. President Bola Ahmed Tinubu, the special guest of honour, was represented by His Excellency, Senator (Dr) George Akume, Secretary to the Government of the Federation, who congratulated NBC on the milestone and commended the Coca-Cola system for its sustained investment in…

Airtel Africa has revealed plans to invest $1.1 billion to expand and upgrade its network infrastructure across its African operations, as the telecoms giant moves to improve service quality and meet rising demand for data. The company’s Group Chief Executive Officer, Sunil Kumar Taldar, disclosed this during an interview on TV recently, noting that Airtel has significantly increased its capital expenditure across its 14 markets, including Nigeria, its largest market. Taldar said the company’s overall capital…

The sixth edition of the National Advertising Conference (NAC) will place at the centre of discussion, practical solutions to emerging industry challenges. Analyses and recommendations on salient issues like digital marketing and artificial intelligence (AI) regulation, as well as adequate implementation of the African Continental Free Trade Area (AfCFTA) agreement, are expected to be key outcomes of the conference. This was disclosed at a press briefing organised by the Advertising Regulatory Council…