Brandcom - Linking the future

Lead, Marketing Strategy & Innovation at Tolaram Group, Onwudiwe Uche, has urged students of tertiary institutions across Nigeria to remain innovative, consumer-centric and visionary as they prepare for careers in an increasingly dynamic and competitive marketplace. Uche gave the charge during the Student Marketing Conference, a major highlight of the 2026 Annual Marketing Conference (AMC) and Annual General Meeting (AGM) of the National Institute of Marketing of Nigeria (NIMN), held in Port Harcourt under…

Dr. Yakasai Ibrahim Yusuf, fnimn, Dr. Chidi Nwankpa Sylvanus, fnimn, Ms. Amachree Sundayba Sandra, fnimn, Mr. Junaid Bolaji and other members have been elected into key leadership positions of the Nigerian Institute of Marketing of Nigeria (NIMN) following the successful conclusion of the Institute's 2026 Council Elections held during its Annual General Meeting in Port Harcourt. The elections, conducted as part of the 2026 Annual Marketing Conference (AMC) and Annual General Meeting (AGM) under the theme, "Community,…

Group CEO, Tech, Marketing, and Management Consultant, CEO at Hazon Holdings, Eko Innovation Centre & GDM Group, Dr. Victor Gbenga Afolabi has urged organisations to shift their focus from simply selling products to building communities where consumers feel connected, valued and represented. Delivering a keynote address titled “Designing Markets with Communities, Not for Them” at a conference organised by the National Institute of Marketing of Nigeria (NIMN), Afolabi said the future of successful brands lies…

Cannes Lions revealed winners across its Entertainment and Craft categories in the festival’s second awards show, handing top prizes to standout campaigns that blended brand storytelling with cultural moments and technical skill. From 656 Entertainment Lions entries, 20 Lions were awarded. The Grand Prix went to “Original Forever” for adidas, created by Johannes Leonardo. The campaign leaned into adidas’s history with Oasis, collaborating with the band on official tour merch and memorable fan experiences to spark…

The President and Chairman of Council of the National Institute of Marketing of Nigeria (NIMN), Dr. Bolajoko Bayo-Ajayi, has reaffirmed the Institute’s commitment to strengthening professionalism, ethical standards and regulatory compliance within Nigeria’s marketing industry. Dr. Bolajoko said this during the 2026 Annual Marketing Conference (AMC) and Annual General Meeting (AGM) of NIMN, held in Port Harcourt under the theme, “Community, Culture and Connection: Reimagining the New Market.” Addressing…

Marketing leaders, academics, policymakers and business executives have called for a fundamental shift in how brands engage consumers, urging organisations to move beyond traditional marketing approaches and embrace community, culture and authentic human connection as the new drivers of relevance, influence and sustainable growth. The call formed the central theme of discussions at the 2026 Annual Marketing Conference (AMC) and Annual General Meeting (AGM) of the Nigerian Institute of Marketing of Nigeria (NIMN),…

Global entertainment icon, Oprah Winfrey, has emphasised the importance of purpose and authenticity in communication, saying that lasting influence is built through intention rather than scale. Speaking at the2026 Cannes Lions festival after receiving the LionHeart Award, the organisation’s highest honour for individuals who use their platforms to create positive social impact, Winfrey shared insights from her journey of becoming one of the world’s most respected media personalities. During a conversation with…

A new chapter has begun for Lafarge Africa Plc as the company officially unveiled its new corporate identity and name — HBM Nigeria Plc. The transition marks a significant milestone in the company’s transformation journey and strategic alignment with its new shareholder structure. The change to HBM Nigeria Plc reflects the company’s continued evolution as one of Nigeria’s leading building solutions providers, combining strong local roots with enhanced global industrial collaboration. The company…