Brandcom - Linking the future

Lead Consultant/CEO of Drawbridge CM Limited and General Secretary of PRCAN, Hassan Abdul, has told communications practitioners that building a public relations (PR) firm is a marathon, not a sprint, noting that too many communications professionals are brilliant at PR but quietly failing as business owners. He made this call at the just-concluded Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, monthly meeting and PR Clinic (May edition). He challenged practitioners to transition from…

Marketing communications veteran and trustee of the Advertisers Association of Nigeria (ADVAN), Aare Fatai Odesile, is set to be conferred with the prestigious traditional title of Olookan of Ora Land during the maiden coronation ceremony of the King of Ora Kingdom in Kwara State. According to a formal notification issued ahead of the event, the monarch informed members of the Odesile Dynasty and the wider Ora community of his decision to bestow the honour on Aare Fatai Odesile in recognition of his…

Following  the presentation by Ayoade Omolola, Strategy Lead at X3M Ideas of the agency’s groundbreaking Gen Z Drinking Report to stakeholders at the Lagos Marriott Hotel Ikeja last Friday, attention shifted from the data itself to why X3M Ideas decided to undertake such an ambitious consumer intelligence study in the first place. The answer, provided by Steve Babaeko, Chief Executive Officer and Chief Creative Officer of X3M Ideas, offered insights into how one of Africa’s leading independent agencies is…

When the lights came up at the Eko Hotel and Suites, the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) was already carrying more commercial weight than any previous edition in its thirteen-year history. The brands sponsoring this 12th edition did not simply write cheques and place logos around a venue. They built experiences, staked cultural positions, and in several cases rewrote what sponsorship of Africa’s biggest entertainment night is supposed to look like. The ceremony was sponsored by…

Africa's most prestigious celebration of creative excellence is about to ignite, as the Pitcher Festival of Creativity gears up for its climactic 2026 edition running May 14-16, promising an electrifying showcase of the continent's most daring, innovative, and impactful advertising and brand works. Entering its 9th year, the Pitcher Awards, widely acknowledged as one of Africa's most internationally respected creative honors, will reach its peak on May 16, 2026, with an awards show streaming online and…

FirstHoldCo Plc has bounced back with impressive momentum in the first quarter of 2026, delivering one of the strongest quarterly performances in the Nigerian banking industry, as the diversified financial services group capitalizes on decisive strategic actions taken in 2025 to de-risk its balance sheet. The financial group reported gross earnings of ₦942.0 billion for Q1 2026, representing a robust 26.8 per cent year-on-year increase, while profit before tax surged 72.2 per cent to ₦321.1 billion, underlining…

Guinness Nigeria Plc has attributed its impressive start in 2026 to a strategic reset anchored on operational efficiency, localized decision-making, and expanded market reach, the company's Managing Director/CEO Girish Sharma said at the weekend. The strong opening has translated into solid financial performance, with the beverage manufacturer reporting a 48 per cent year-on-year surge in Profit After Tax to ₦10.39 billion, while revenue climbed 4 per cent to ₦122.77 billion in what analysts describe as resilient…

The Nigerian Integrated Marketing Communications (IMC) industry has received a major boost with the announcement of the prestigious 2026 Cannes Lions Shortlisting Jury, which features some prominent professionals from this market. The jury will be responsible for shortlisting world-class creative work that will go on to be judged, awarded and celebrated ahead of the 73rd Cannes Lions International Festival of Creativity, taking place June 22nd and 26th, 2026. Industry observers say the inclusion of the…