Brandcom - Linking the future

Netflix is set to position advertising as a significant secondary revenue stream alongside subscriptions, altering the company’s long-standing reliance on subscriber income. According to data from Omdia, Netflix’s advertising revenue exceeded $1.5bn in 2025, representing 3.3% of its total revenue. The company aims to double that figure to $3 billion this year and grow it to $8 billion by 2030. The company is projected to capture close to a tenth of global connected TV (CTV) advertising spend by 2027, as the…

Godfrey Adejumoh, a seasoned top-performing Global Business Communications Strategist and Thought Leader, is set to launch a book titled, ‘Winning with Strategic Communications: Essential Strategies for the Next Generation of Leaders.’ Winning with Strategic Communications, is a veritable playbook for navigating today's complex world of leadership, communication, and influence. It is an important book for communications leaders of all ages. In this book, Godfrey distils years of lived experience, professional…

The National Institute of Marketing of Nigeria (NIMN) has concluded all arrangements to hold its inaugural LEADHERS in Marketing Conference, themed “Redefining Influence: Women Shaping the Future of Marketing". The institute announced at a press conference today at its new head office in Gbagada, ahead of the conference scheduled for Friday, March 6, 2026, at the Civic Centre, Ozumba Mbadiwe Street, Victoria Island, Lagos. The conference is strategically aligned with the International Women’s Day celebration…

Worldwide creative services and advertising holding group, WPP (Worldwide Partnerships Plus) has unveiled an ambitious multi-year restructuring plan branded “Elevate 28,” positioning the group to transition into a single, integrated company built around four operating units and a unified marketing platform. The move marks a clear shift away from the legacy complexity of traditional agency network structures, toward a leaner, AI-powered model designed to boost growth, improve profit margins and deepen value for…

Beiersdorf Nigeria, makers of NIVEA skincare products, have forged a strategic Memorandum of Understanding (MoU) with the Nigeria Customs Service (NCS) to combat rampant counterfeiting. The pact which was signed in Abuja over the weekend, will target fake products that undermine brand integrity and endanger consumer health in Nigeria's competitive FMCG landscape. NCS Comptroller General, Bashir Adeniyi, described counterfeiters as "criminal elements infringing on intellectual property rights." He stressed:…

The Public Relations Practitioners of Nigeria (PRCAN), through its PRCAN Knowledge Hub, has announced a high-level strategic communications programme focused on the future of public relations in an AI-driven world. Themed “AI-Driven Strategic Communication: Mastering Algorithmic Disruption and Digital Volatility,” with the sub-theme “Rewriting the PR Playbook: AI-Driven Storytelling, Media Intelligence and Reputation Management,” the hybrid event will take place on Tuesday, March 24, 2026, from 10:00 a.m. to 4:00…

Dangote Cement Plc, Africa's cement powerhouse, is accelerating its continental dominance following a landmark N1 trillion profit milestone. The record-breaking financial performance underscores the company's unyielding commitment to scaling operations across key African markets, positioning it as the undisputed leader in sustainable construction solutions. Fueled by this fiscal triumph, Dangote Cement has sealed a transformative $1 billion partnership with China's Sinoma International Engineering for 12…

Google has rolled out its latest AI-powered image generation tools to users in Nigeria, enabling people to create high-quality visuals directly within Google Search and Google Lens by simply typing a description. According to the tech giant, the new capability, powered by Google’s image model Nano Banana 2, enables users to generate professional-grade images in seconds through the Google App or a mobile browser. The company recently announced that the launch is part of its broader effort to democratise access…