Brandcom - Linking the future

The Nigerian Institute of Public Relations, Lagos State Chapter, has called on its members to intensify preparations ahead of the 2026 Nigerian Public Relations Week, scheduled to begin on April 19 in Kaduna State. The chairman of the chapter, Samuel Ayetutu, made the call as part of efforts to ensure strong representation from Lagos at the annual industry gathering. The event, "CROC CITY 2026," is expected to bring together public relations professionals, scholars, policymakers, and industry stakeholders from…

In a unique campaign that pairs a culturally resonant archetype with a real‑time, tech‑enabled verification system, Vaseline Nigeria has created a distinctive, story‑driven approach to brand protection that is both culturally sharp and functionally useful for shoppers. The verification tool currently focuses on Vaseline Body Oils, which the brand identifies as the most frequently counterfeited category in the Nigerian skincare market. At the heart of the initiative is the Vaseline Authenticator, a…

Google has unofficially launched a new, offline first, AI dictation app for iPhone called Google AI Edge Eloquent, slipping it into the App Store with no fanfare. The app is built around Google’s Gemma‑based speech‑recognition models and turns spoken words into clean, edited text directly on the device, with optional Gemini‑powered refinement in the cloud. Eloquent runs voice‑to‑text processing on‑device, so users can dictate notes, emails, or documents without an internet connection, positioning it as a…

The Heads of Advertising Sectoral Groups (HASG) has inaugurated two strategic committees, the Digital & Artificial Intelligence (AI) Committee and the AfCFTA Committee, in a move aimed at positioning Nigeria’s marketing communications industry for the future. The inauguration, held recently in Lagos, brought together key stakeholders across the ecosystem, including the Director-General of the Advertising Regulatory Council of Nigeria, Lekan Fadolapo, alongside sectoral group leaders and committee members. …

Wema Bank Plc has reported a profit before tax of N221.8 billion in its audited 2025 financial results, slightly below its earlier unaudited figure of N222 billion. The performance marks a significant 116.4% increase from the N102.5 billion recorded in 2024, driven largely by robust growth in interest income. At the core of this performance was a sharp rise in interest earnings, which climbed to N576.1 billion from N354.6 billion the previous year. Loans and advances remained the primary contributor, accounting…

Samsung has officially confirmed the discontinuation of its Samsung Messages app from July 2026, directing Galaxy smartphone and tablet users to adopt Google Messages as the new standard for texting and Rich Communication Services (RCS) messaging. This end-of-service announcement was published on Samsung's U.S. support site. The pivot aims to unify the Android messaging experience, boosting features like AI-powered scam detection, high-quality media sharing, and cross-device connectivity. The move underscores…

The Coca-Cola Company and Coca-Cola Europacific Partners (CCEP) GB have been named the Official Soft Drinks Partner of the Glasgow 2026 Commonwealth Games. This marks a major brand activation and sponsorship milestone ahead of the multi-sport event in Scotland. Under the partnership, Coca‑Cola Zero Sugar will serve as the Official Soft Drink, Powerade; the Official Sports Drink, and Smartwater; the Official Water across the Games’ venues, aligning the brand with performance, hydration, and fan experience. …

The 2026 Industry Summit, themed “The Year of the Real Sector”, is set to host a distinguished keynote speaker: Dr. Ayodele Musibau Abioye, Managing Director of BUA Foods Plc. Dr. Abioye, a seasoned business leader and engineer with over 30 years of experience, will deliver a paper titled “Unlocking Value: BUA Foods’ Role in Transforming Nigeria’s Real Sector Through Innovation and Sustainability".  The 7th edition of the summit will be held on Friday, April 17, 2026, at the Civic Centre, Victoria Island,…