Brandcom - Linking the future

The Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo has called on advertising professionals and practitioners to embrace the technological revolution sweeping through marketing communications, but do not surrender the craft to it. He made this call while delivering his welcome address on the second day of the 2026 National Advertising Conference at the Abuja Continental Hotel in Abuja with a direct charge to the industry, "Technology must remain a tool in the hands of…

MediaReach OMD's Red Room, the curated thought-leadership series held on the sidelines of the National Advertising Conference (NAC), will be streamed live on Brand Communicator's Instagram this year, following a strategic partnership between the media agency and Africa's foremost brands, marketing and communications industry platform. The arrangement means that the Red Room panel conversations scheduled for November 12 and 13 at the Abuja Continental Hotel will reach Brand Communicator's Instagram audience in real time,…

Access Holdings Plc Chairman Aigboje Aig-Imoukhuede today raised the curtain on the 2026 edition of the National Advertising Conference (NAC) with the question"Are we ready for the next frontier?" His fireside chat at the Abuja Continental Hotel opened a three-day gathering organised by the Advertising Regulatory Council of Nigeria (ARCON) under the theme "Repositioning the Marketing Communications Industry for the Next Frontier". The annual conference which began since 2019 brings together advertising professionals,…

…Recognition highlights brand’s commitment to product integrity, accurate fuel dispensing and reliable service delivery L - R: Richard Arokoyo- Head of Commercial & Operations , Mizar Eridanus Energy Limited, Joshua Ajayi, Publisher/CEO, Brand Communicator and Awesome Communications Limited Mizar Energies, the retail fuel brand of Mizar Eridanus Energy Limited (MEEL), has been honoured with the Award for Excellence in Consumer Value and Transparency at the 2026 Annual Brands and Marketing Conference and Awards…

Airtel Money has reported revenue of $830 million for the six months ended September 30, 2026, representing a 25.1 per cent increase at constant currency in its first financial results since becoming a separately listed company on the London Stock Exchange earlier this month. According to the report, the revenue growth reached 34 per cent in reported currency, up from $620 million in the corresponding period last year. The difference between the two growth rates reflects foreign exchange movements, particularly…

President Bola Tinubu and the presidents of Zambia and Kenya are expected to feature at the 2026 World Public Relations Forum (WPRF) scheduled for Abuja, later this month. The President of Zambia, Hakainde Hichilema, will deliver the keynote address, while Kenyan President William Ruto is expected to attend as special guest of honour. Tinubu will serve as the chief host of the event. President and Chief Executive Officer of the Global Alliance for Public Relations and Communication Management, Professor Justin…

The Nigerian Institute of Public Relations (NIPR) has retained its position as the world’s Best Public Relations Association after winning the Global Alliance for Public Relations and Communication Management award for the second consecutive year. NIPR clinched the prestigious global recognition ahead of competing professional associations from North America, Latin America, Europe, Asia, India and the Middle East. President of the Global Alliance, Prof. Justin Green, announced the development on Friday during…

Group Chief Executive Officer of Prima Garnet Africa, Mr. ’Lolu Akinwunmi, has challenged advertising agencies in Nigeria to reinvent themselves and continually demonstrate their relevance as Artificial Intelligence (AI) transforms the marketing communications industry. Akinwunmi stated that nobody, including clients, consumers or the market owe advertising agencies continued relevance, stressing that agencies must constantly earn their place by creating strategic, measurable and sustainable value. He stated…