Brandcom - Linking the future

Meta, Platforms, Inc., the parent company of Facebook and Instagram, is poised to surpass Google in digital ad revenue for the first time this year, according to a UK Digital Skill Specialist, Emarketeer. According to Emarketeer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion. According to eMarketer, the social media network is also expected to take a larger share of global ad spend, 26.8% compared to Google’s 26.4%, a reversal from just a few…

Airtel Nigeria is accelerating infrastructure expansion as competition in the country's telecom sector shifts decisively from subscriber acquisition to network capacity management. The telecommunications operator has deployed 1,561 new base stations over the past three years, bringing its total to approximately 17,200 sites. This expansion is supported by a $500 million capital commitment to fortify network infrastructure across critical urban and corridor markets. "Two years ago, we were operating roughly a…

The Nigerian Institute of Public Relations, Lagos State Chapter, has called on its members to intensify preparations ahead of the 2026 Nigerian Public Relations Week, scheduled to begin on April 19 in Kaduna State. The chairman of the chapter, Samuel Ayetutu, made the call as part of efforts to ensure strong representation from Lagos at the annual industry gathering. The event, "CROC CITY 2026," is expected to bring together public relations professionals, scholars, policymakers, and industry stakeholders from…

In a unique campaign that pairs a culturally resonant archetype with a real‑time, tech‑enabled verification system, Vaseline Nigeria has created a distinctive, story‑driven approach to brand protection that is both culturally sharp and functionally useful for shoppers. The verification tool currently focuses on Vaseline Body Oils, which the brand identifies as the most frequently counterfeited category in the Nigerian skincare market. At the heart of the initiative is the Vaseline Authenticator, a…

Google has unofficially launched a new, offline first, AI dictation app for iPhone called Google AI Edge Eloquent, slipping it into the App Store with no fanfare. The app is built around Google’s Gemma‑based speech‑recognition models and turns spoken words into clean, edited text directly on the device, with optional Gemini‑powered refinement in the cloud. Eloquent runs voice‑to‑text processing on‑device, so users can dictate notes, emails, or documents without an internet connection, positioning it as a…

The Heads of Advertising Sectoral Groups (HASG) has inaugurated two strategic committees, the Digital & Artificial Intelligence (AI) Committee and the AfCFTA Committee, in a move aimed at positioning Nigeria’s marketing communications industry for the future. The inauguration, held recently in Lagos, brought together key stakeholders across the ecosystem, including the Director-General of the Advertising Regulatory Council of Nigeria, Lekan Fadolapo, alongside sectoral group leaders and committee members. …

Wema Bank Plc has reported a profit before tax of N221.8 billion in its audited 2025 financial results, slightly below its earlier unaudited figure of N222 billion. The performance marks a significant 116.4% increase from the N102.5 billion recorded in 2024, driven largely by robust growth in interest income. At the core of this performance was a sharp rise in interest earnings, which climbed to N576.1 billion from N354.6 billion the previous year. Loans and advances remained the primary contributor, accounting…

Samsung has officially confirmed the discontinuation of its Samsung Messages app from July 2026, directing Galaxy smartphone and tablet users to adopt Google Messages as the new standard for texting and Rich Communication Services (RCS) messaging. This end-of-service announcement was published on Samsung's U.S. support site. The pivot aims to unify the Android messaging experience, boosting features like AI-powered scam detection, high-quality media sharing, and cross-device connectivity. The move underscores…