BREAKING NEWS
- Tayo Otubanjo Now Professor, Marketing, LBS
- Bode Opeseitan Returns To Globacom As Director, External Communication & PR
- Twitter Opens Africa’s First Office In Ghana
- Wema Bank, MOD Launch Scheme For International Students
- Cannes Lions Unveils Jurors As Women Top List
- Richard Iweanoge Quits MTN, Joins Papyrus Digital As CEO
- Coca-Cola Revamps Entire Range, Sticks By unified Pack Strategy
- Stanbic IBTC Restates Commitment To Empowering Nigerian youth
- E-Commerce Consumer Spending Hit $900bn In 2020
- Publicis Signs Deal With The Trade Desk, Integrates Epsilon’s Consumer IDs As Cookie Solution
- Eat’N’Go Expands To East Africa, Projects 180 Stores By Year End
- Nimbus Media Partners Morainbow Down Syndrome Foundation To Celebrate World Down Syndrome Day
Social media company, Twitter, has announced that it would be opening its African office in Ghana, the first!-->!-->!-->…
Highlights
‘I Want To Leave APCON Equated With The Status Of CBN To The Banking Industry’
Dr. Olalekan Fadolapo is the Registrar and Chief Executive Officer of the Advertising Practitioners Council of Nigeria. In this exclusive interview with Brand Communicator’s Publisher, Joshua Ajayi and Correspondent, Jeremiah Agada, he shares his vision, plans and challenges. Excerpts:
Relationship Between AAAN and APCON in the Past Few Years
AAAN is the Association of Advertising Agencies of Nigeria. One of the APCON recognized sectoral groups in the industry. The relationship with APCON has been very cordial and!-->!-->!-->!-->!-->!-->!-->…
Maltina Is A Family Brand That Is About Bonds, Connections And Sharing Happiness – Kehinde Kadiri, Portfolio Manager, Non –Alcoholic, NB
Kehinde Kadiri, Portfolio Manager for Non-Alcoholic brands, Nigerian Breweries PLC
Maltina, the flagship non-alcoholic drink from the stables of Nigerian Breweries and Nigeria’s first locally produced malt drink was launched in Nigeria as Maltona in 1976. It was positioned as a pick-me-up drink for tired consumers who needed nourishment and refreshment. The slogan ‘Maltona for pleasure and energy’ drove the first Press and TV advertising campaigns. In 1977, Maltona was changed to Maltina, and in 1996, Maltina introduced!-->!-->!-->…
At MultiChoice, We Improve Our Customers’ Experiences With Top Quality Productions And Services – Martin Mabutho
Martin Mabutho, Chief Customer Officer , MultiChoice Nigeria
Mr Martin Mabutho is the Chief Customer Officer of MultiChoice Nigeria, a leading Pay TV provider in Nigeria with an array of quality productions and other services. Recently, DStv emerged one of the most admired brands in Africa as the MultiChoice-owned video entertainment brand joined a number of other globally revered brands on Brand Africa’s list of top 100 most admired brands in Africa. In this interview with Brand Communicator, Mabutho speaks on the!-->!-->!-->!-->!-->…
Adweek Names OMD Global Media Agency Of The Year 2020
Adweek, a leading global
advertising industry publication has named OMD Worldwide, an Omnicom Media Group Agency as Global Media Agency of the Year 2020 for the
second consecutive year.
The
accolade marks the sixth time that OMD has been named Adweek Global Media
Agency of the year since 2010. Profiling the agency in its
February 24th issue, Adweek credits OMD for sustaining the stunning 2018
comeback globally that earned it the Global Media Agency of the Year title
last year; and for!-->!-->!-->!-->!-->!-->!-->…
‘We Should Tell Authentic Stories About Our Relationship With Brands’ – Sewraj
Preetesh Sewraj
Mr Preetesh Sewraj was recently appointed by The Loeries Board as the new Chief Executive Officer from 1 April 2020 after Andrew Human who served as CEO for 15 years stepped down in 2019. Sewraj, a leading business innovator will take over the reins of the Loeries, Africa and the Middle East’s largest brand communication awards. Sewraj, an experienced business leader and innovator has worked with major brands including Unilever, Samsung, Nedbank and Vodacom. He successfully launched Product of the!-->!-->!-->!-->!-->…
Our Aim Is To Offer Customers Cheap And Simplified Booking Process And Great Experience- Travelstart Nigeria Boss
Philip Akesson, Country Manager, Travelstart Nigeria
Meet Philip Akesson, the country manager for Travelstart Nigeria. He set up the overall business strategy for the online travel company, change the management structure and oversees the successful implementation to ensure growth of the business in Nigeria. In this interview the Stockholm School of Economics graduate, who has spent close to a decade building online businesses in Europe and Africa from the ground up speaks to Brand Communicator about competition, why!-->!-->!-->…
There Should Be A Fair Trade Deal On Payment Cycle- Otis
Otis Ojekhoa is
the Managing Director of one of Nigeria’s foremost experiential marketing agencies,
Brands Optimal. A consummate professional with over 17 years of experience in
the integrated marketing communications industry. He has worked on many local,
continental and global brands. In this interview with Brand Communicator’s
Jeremiah Agada and Tolulope Egbewumi, he speaks about myriads issues affecting
the industry including marketing spend, payment circle, EXMAN, experiential
business in 2019 among others.!-->!-->!-->!-->!-->…
‘I’m Looking Forward To The Evolution Of The African Narrative At 2019 Loeries Creative Week’
Lanre Adisa, CEO/CCO, Noah's Ark Communications
Mr
Lanre Adisa, CEO/CCO, Noah’s Ark Communications is among the judges selected
for this year’s Loeries Creative Week which is less a month away. In this interview, Lanre who will be judging Categories for Live, PR
and OOH bares his mind on the business of brand and marketing, the kind of creativity
and innovation he will be looking for at the 2019 Loeries Awards and other sundry
issues.
Professional Achievements.
I started out as a trainee copywriter!-->!-->!-->!-->!-->!-->!-->!-->!-->!-->!-->…
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Magazines
Agency
Elev8media Launches ‘Lekki Gateway’
One of Nigeria’s foremost Out-of-Home (OOH) advertising powerhouses, Elev8media has yet again launched another!-->!-->!-->…
People
Richard Iweanoge Quits MTN, Joins Papyrus Digital As CEO
Brands and marketing communications expert, Richard Iweanoge has quit the services of MTN Nigeria where he was!-->!-->!-->…
Spotlight
Winners Emerge at the Lagos Smart Meter Hackathon, as Sanwo-Olu Takes Giant…
Winners have emerged from the 3 days finals of Lagos Smart
Meter Hackathon organized by the Lagos State!-->!-->!-->…
Cover Story
FirstBank @ 125: The Quasquicentennial Narrative Of A Mega African Brand
By Jeremiah Agada
Introduction
Last month, First Bank of Nigeria Limited marked its 125
years of doing!-->!-->!-->!-->!-->!-->!-->…