BREAKING NEWS
- 2026 Pitcher Awards Postponed
- Breaking: X3M Ideas Makes History, Brings Home Nigeria’s First-Ever Cannes Lions Medal
- Publicis Groupe Africa Appoints Koo Govender As First Female CEO
- Influencers, Brands, Skitmakers, Others Now To Obtain Pre-exposure Approvals From ARCON Before Use On Social Media
- Just In: New Dawn For Advertising Regulation As Buhari Signs New ARCON Bill To Law
- Jandor Accuses JC Decaux, Afro Media, LASAA Of Aiding LASG In Electoral Misconduct
- Adenike Adebola Of Guinness Nigeria Makes IPA Effectiveness Awards 2022 Jury List
- Olubayo Adekanmbi Joins Airtel Africa UK Limited As Chief Strategy, Partnership And Sustainability Officer
- FIRS Partners NTA, FRCN, NOA To Enlighten Consumers On Tax Compliance
- Tayo Otubanjo Now Professor, Marketing, LBS
A Federal High Court sitting in Lagos has once again reaffirmed the constitutional validity and regulatory!-->!-->!-->!-->!-->…
MTN Joins SVOD Fray With MTN One TV, Takes On Netflix, Amazon Prime, Others
MTN Group, one of Africa’s largest telecom providers, is making a major comeback into the continent’s video streaming market. On Monday, the company officially launched MTN One TV, a platform offering live television, local content, and international programming.
The move marks its most significant attempt to break into digital entertainment since its South Africa-focused FrontRow service shut down in 2017. This time, MTN is embracing a flexible model service which will offer a mix of free-to-view content,!-->!-->!-->!-->!-->!-->!-->…
OJude Oba 2026 Sets Benchmark for Cultural Influence, Media Visibility, AI Discoverability, Intelligence Report Reveals
The Ojude Oba Festival is no longer merely one of Nigeria’s most celebrated cultural gatherings; it is rapidly emerging as one of Africa’s most influential cultural brands.
A newly released Media Intelligence Report by P+ Measurement Services reveals that Ojude Oba 2026 recorded its strongest media performance to date, achieving significant growth across audience reach, media visibility, social engagement, international attention and digital discoverability.
The report analysed media!-->!-->!-->!-->!-->!-->!-->…
MarkHack 5.0: AI Conversation Must Shift From Tools To Culture, Says Joshua Ajayi
The publisher of Brand Communicator and Co-convener of MarkHack, Joshua Ajayi, has said that Nigeria's marketing industry must move beyond conversations about artificial intelligence tools and begin to address their impact on culture, identity, and human experience.
Speaking at the grand finale of MarkHack 5.0, Ajayi said the rapid adoption of AI across marketing, media and business requires industry leaders to focus not only on technological capabilities but also on how algorithms are shaping society and!-->!-->!-->!-->!-->!-->!-->…
MarkHack 5.0: Consumer Trust Is Declining In The Age Of AI, NIMN President Warns Marketers
The President and Chairman of the Council of the National Institute of Marketing of Nigeria (NIMN), Dr. Bolajoko Bayo-Ajayi, has warned that growing dependence on artificial intelligence and automated technologies is contributing to declining consumer trust, challenging marketers to place human connection at the centre of innovation.
Speaking at MarkHack 5.0, Nigeria's flagship marketing technology conference, Bayo-Ajayi said the rapid integration of AI into customer engagement, data analytics and personalised!-->!-->!-->!-->!-->…
APRA, NAMPA Forge Strategic Pact Ahead Of 2026 Communicators Conference/AGM In Namibia
The African Public Relations Association (APRA) and the Namibian Press Agency (NAMPA) have signed a Memorandum of Understanding (MoU) to strengthen collaboration ahead of the 2026 Effective Communicators Conference (ECC) and Annual General Meeting holding in Namibia. The agreement formalises plans for both organisations to jointly host the continental event scheduled for July 14–17, 2026, in Swakopmund.
The conference, themed “Communication Reconsidered: A Driving Force for Constant Progress,” is being organised!-->!-->!-->!-->!-->!-->!-->…
NIPR Lagos Unveils PRFest 2026, Sets Stage for Week-Long Celebration of Public Relations Excellence
The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has officially unveiled the 2026 edition of Lagos PRFest, a flagship event designed to celebrate excellence in public relations, promote professional development and reinforce the role of strategic communication in nation-building.
The unveiling took place during the Chapter's Monthly Meeting/PR Clinic held on Thursday, June 4, 2026, at the Eko FM Multipurpose Hall, Agidingbi, Ikeja, Lagos.
Speaking at the unveiling, the Chairman of!-->!-->!-->!-->!-->!-->!-->!-->!-->…
Colgate Elevates Ram Raghavan To Global Marketing Chief
Colgate-Palmolive has announced the elevation of senior executive Ram Raghavan to the role of Global Chief Marketing Officer, marking a significant leadership change within the global consumer goods company.
The appointment places Raghavan in charge of the company’s worldwide marketing strategy across its portfolio of well-known brands, including Colgate oral care products, Palmolive personal care, Hill’s Pet Nutrition, and other global labels.
Raghavan’s promotion is the latest step in a career that has!-->!-->!-->!-->!-->!-->!-->!-->!-->…
Marketing Minds Converge This Month In Port Harcourt As NIMN Holds 2026 Annual Conference
The National Institute of Marketing of Nigeria (NIMN) is set to bring together marketers, business leaders, academics, and young professionals for its 2026 Annual Marketing Conference scheduled to hold in Port Harcourt, Rivers State.
The three-day event will take place from June 18 to June 20, 2026, at Julirose Hotel & Suites. This year’s theme, “Community, Culture & Connection: Re-imagining the New Market,” is expected to guide discussions around how brands and marketers can better understand consumer!-->!-->!-->!-->!-->!-->!-->…
Agency
PHD, digitXplus, All Seasons Zenith, Create Mozambique, Others Shine At Pitcher Awards 2026
Nigerian agencies delivered a commanding performance at the 2026 Pitcher Awards, with PHD Nigeria, digitXplus and All Seasons Zenith emerging among the standout winners as one of Africa's premier creative festival celebrated excellence in advertising, media and marketing communications across the continent.
The awards, announced during a!-->!-->!-->!-->!-->…
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Publicis Bets On AI Future With $2.2 Billion LiveRamp Deal
French advertising giant, Publicis Groupe, has announced its agreement to acquire U.S.-based data collaboration firm, LiveRamp, in an all-cash deal!-->!-->!-->!-->!-->…
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Elev8 Media Launches Fully Digital Outdoor Advertising…
ELEV8 MEDIA, one of Lagos’s foremost premium outdoor advertising companies, today announced the launch of its new digital platform at!-->!-->!-->!-->!-->…
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X3M Ideas Strengthens Senior Leadership Team With Two Strategic Appointments
...Ayoade Aderoju Named Brand & Strategy Director; Sola Mosuro Appointed Creative Director
X3M Ideas, one of Africa's leading full-service creative and advertising agencies, today announced the appointment of two senior leaders who will shape the next chapter of the agency's creative and strategic output.
Ayoade Aderoju joins as!-->!-->!-->!-->!-->!-->!-->!-->!-->…
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Why We Carried Out The Gen Z Drinking Study, Steve Babaeko…
Following the presentation by Ayoade Omolola, Strategy Lead at X3M Ideas of the agency’s groundbreaking Gen Z Drinking Report to stakeholders at the!-->!-->!-->!-->!-->…
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Why Are Gen Zs Not Drinking? X3M Intelligence Says That May…
The prevailing assumption that Nigeria’s Generation Z is turning away from alcohol has become one of the most discussed themes in contemporary consumer!-->!-->!-->!-->!-->…
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Magazines
Issue 114, Print Edition
Issue 113, Print Edition
Issue 112, Print Edition
Issue 111, Print Edition
Issue 110, Print Edition
Agency
PHD, digitXplus, All Seasons Zenith, Create Mozambique, Others Shine At Pitcher…
Nigerian agencies delivered a commanding performance at the 2026 Pitcher Awards, with PHD Nigeria, digitXplus!-->!-->!-->…
People
MTN Group Reshuffles Leadership Team Across Africa, Larry Annetts Emerges CEO, MTN…
MTN Group has announced a significant wave of executive appointments across its African operations,!-->!-->!-->!-->!-->…
Spotlight
From Detty December To AFRIMA: How Lagos Is Redefining Destination Branding With…
From Afrobeats to festivals, sports to December revelry, Lagos is showing African cities how to turn!-->!-->!-->!-->!-->…
Cover Story
I Want To Be Remembered As Someone Who Served With Unwavering Dedication -Steve…
If there is anything Steve Babaeko loathes with great passion, it is self-glorification. When he was!-->!-->!-->!-->!-->…


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