Brandcom - Linking the future

The VP/Area Director Africa, International Advertising Association (IAA), Steve Babaeko, has issued a strong call to global audiences, agencies, brands and investors to rethink their approach to Africa, urging them to stop viewing the continent as a future opportunity and recognise it as a present-day strategic partner. The Visiting Fellow, Henley Business School, University of Reading (UK), said this at the launch of the new IAA programme, IAA Compass Africa, in his closing address on the topic “From History to…

As part of its commitment to strengthening a rigorous selection process, the Advertisers Association of Nigeria (ADVAN) has officially unveiled the jury for the 2026 ADVAN African Awards for Marketing Excellence, assembling a diverse and influential panel of marketing leaders, academics, and industry practitioners from across Africa and beyond. Positioned as one of the continent’s most credible platforms for recognising marketing impact and innovation, the ADVAN African Awards for Marketing Excellence celebrate…

MTN Group has reported a strong financial performance for 2025, posting a 23% increase in revenue to R218.5 billion, driven largely by robust growth in its West African markets. Nigeria and Ghana emerged as key contributors, with service revenue rising by 54.9% and 35.9% respectively. The performance marks a notable shift in the company’s growth engine away from its traditional stronghold in South Africa, where growth remained modest at 2%. MTN Nigeria led the surge, more than doubling profitability and…

Nigeria's digital revolution has hit warp speed, with total internet traffic exploding 168% from 517,670.15 terabytes in January 2023 to a staggering 1,385,536.04 terabytes in January 2026, according to Nigerian Communications Commission (NCC) data. This blistering growth, fueled by annual leaps of roughly 39%, 39%, and 38%, underscores a nation hurtling toward full digital immersion, propelled by skyrocketing demand for data-hungry services. Broadband penetration rocketed to a record 53.07% in January…

Nigerian artists generated over N60 billion in royalties from Spotify streams in 2025, marking a 140% revenue increase over the past two years, according to the platform's latest report. This figure underscores the explosive global growth of Nigerian music, with earnings more than doubling from previous years. The report highlights 30.3 billion streams and 1.6 billion listening hours generated by Nigerian artistes on Spotify throughout 2025. A significant portion of these royalties stemmed from international…

The Nigerian Exchange (NGX) All-Share Index soared to an unprecedented high of 201,474.9 points on March 16, 2026, marking a 1.55% surge that lifted total market capitalization to N129.3 trillion. Spearheading this remarkable rally was BUA Cement, which surged 10% from N270 to N297 per share, topping the gainers’ list and generating an impressive N649 billion in new investor wealth. This stellar performance, complemented by strong gains from Zenith Bank, propelled the market cap by N1.97 trillion in a single day,…

...Conference To Focus On Industry Repositioning For Next Frontier One of the most anticipated gatherings in Nigeria’s marketing communications calendar, the National Advertising Conference (NAC) 2026 is set to take place from November 11 to 13, 2026, in Abuja. Now in its 6th edition, the conference will focus on repositioning the advertising and marketing communications industry for the next frontier, with the theme “Repositioning the Marketing Communications Industry for the Next Frontier.” Organised by…

Indomie, Nigeria’s most loved instant noodle brand and a trusted household staple across generations, is once again raising the bar in brand innovation with the launch of the 2026 edition of Show Some Love To Mum Campaign, an imaginative Mother’s Day campaign that blends artificial intelligence with Nigeria’s rich cultural heritage to create personalised praise poetry celebrating mothers. Setting a new benchmark for creative storytelling, Indomie is pioneering a first-of-its-kind approach in Africa by combining…