Brandcom - Linking the future

News filtering in from France has it that Nigeria's creative industry has yet again recorded a defining moment on the global stage as Insight Redefini has won a Gold Lion at the ongoing 2026 Cannes Lions International Festival of Creativity in Cannes, France, becoming the first agency from West Africa to secure a Gold Lion in the history of the prestigious awards. The landmark victory ends decades of waiting for the region, with the coveted Gold Lion having eluded agencies across West Africa since the Cannes…

The Experiential Marketers Association of Nigeria, EXMAN, will hold its 2026 Annual General Meeting in Uyo, Akwa Ibom State, from July 16 to 19, as it pushes for tighter collaboration and stronger standards in Nigeria’s experience economy. The four-day convening, themed “Collaboration as Currency”, will bring together agency principals, brand managers, marketing professionals, academics, and students to chart the future of experiential marketing in a landscape shaped by digital disruption and economic headwinds. …

As part of its commitment to nurturing young marketing talent in Nigeria, Tolaram Group has rewarded students with cash prizes and an employment opportunity to the winner of the 2026 NIMN Market-Ready Marketer Competition, held during the Student Marketing Conference in Port Harcourt. The conference, sponsored by Tolaram Group, brought together marketing students from tertiary institutions across Nigeria under the theme, "From Classroom to Marketplace." The event formed part of the 2026 Annual Marketing…

Burson and Carat, among others, emerged winners on day three of the 2026 Cannes Lions International Festival of Creativity, with both names standing out in the festival’s major awards rundown. Carat was named Media Network of the Year, while Burson won the PR Grand Prix and also picked up Healthcare Agency of the Year.   Day three of the Cannes Lions International Festival of Creativity rewarded campaigns that turned smart ideas into measurable impact, handing Grand Prix trophies to works that used data, media,…

Nigeria is ready for a major shift in how its markets are built and its brands grown, says Dr Victor Gbenga Afolabi, Group CEO Tech, Marketing, and Management Consultant and CEO at Hazon Holdings, Eko Innovation Center & GDM Group. Gbenga disclosed this in his keynote presentation at the recently concluded 2026 National Institute of Marketing of Nigeria (NIMN) conference held in Port Harcourt, Rivers state. He argued that the future belongs to businesses that design with communities, not just for them. He…

Lead, Marketing Strategy & Innovation at Tolaram Group, Onwudiwe Uche, has urged students of tertiary institutions across Nigeria to remain innovative, consumer-centric and visionary as they prepare for careers in an increasingly dynamic and competitive marketplace. Uche gave the charge during the Student Marketing Conference, a major highlight of the 2026 Annual Marketing Conference (AMC) and Annual General Meeting (AGM) of the National Institute of Marketing of Nigeria (NIMN), held in Port Harcourt under…

Dr. Yakasai Ibrahim Yusuf, fnimn, Dr. Chidi Nwankpa Sylvanus, fnimn, Ms. Amachree Sundayba Sandra, fnimn and other members have been elected into key leadership positions of the Nigerian Institute of Marketing of Nigeria (NIMN) following the successful conclusion of the Institute's 2026 Council Elections held during its Annual General Meeting in Port Harcourt. The elections, conducted as part of the 2026 Annual Marketing Conference (AMC) and Annual General Meeting (AGM) under the theme, "Community, Culture and…