Brandcom - Linking the future

The 2026 Industry Summit, themed “The Year of the Real Sector”, is set to host a distinguished keynote speaker: Dr. Ayodele Musibau Abioye, Managing Director of BUA Foods Plc. Dr. Abioye, a seasoned business leader and engineer with over 30 years of experience, will deliver a paper titled “Unlocking Value: BUA Foods’ Role in Transforming Nigeria’s Real Sector Through Innovation and Sustainability".  The 7th edition of the summit will be held on Friday, April 17, 2026, at the Civic Centre, Victoria Island,…

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) recently marked this year's World Autism Awareness Day during its April PR Clinic. The move reinforces the need for inclusive communication and the institute's goal of supporting individuals living with Autism Spectrum Disorder (ASD). The professional gathering, held on April 2, 2026, served as a platform to highlight the role of public relations in shaping public perceptions and promoting social inclusion. Speaking at the session,…

L-R: Daniel Ogbechi, Brand Manager of Sedaap Supreme Instant Noodles; Esther Okoh, Digital Media Manager at Primera; Abimbola Alabi: Head of Marketing, Primera Food Nigeria Limited and Frances Mambis, Marketing Executive at Primera Food Nigeria and at the Real Essence Festival in Lagos recently. In line with its efforts to keep its promise of delivering real chicken essence and premium quality to consumers, Sedaap Supreme Instant Noodles, from the stables of Primera Foods Nigeria, hosted a two-day “Real Essence…

The Federal Competition and Consumer Protection Commission (FCCPC) has expanded its market surveillance to electrical and electronic products, alongside cables and building materials, to combat substandard and unsafe goods threatening Nigerian consumers. Bola Adeyinka, Director of Surveillance and Investigations, speaking for Executive Vice-Chairman Tunji Bello, stated the commission continues to identify products failing basic safety and quality standards. The move addresses significant risks, including…

Coca-Cola has achieved a historic first by bringing together 13 beloved quick-service restaurants; Domino’s, Popeyes, Jack in the Box, Arby’s, Culver’s, Five Guys, Jimmy John’s, Panda Express, Sonic, Wendy’s, Whataburger, White Castle, and Wingstop, in its vibrant "And a Coke" national campaign. The campaign celebrates the instinctive phrase "…and a Coke" that diners commonly add to their restaurant orders, turning everyday meals into a familiar ritual across drive-throughs and over the counter worldwide. …

Nigeria's Bank Verification Number (BVN) database has skyrocketed to a record 68.6 million enrollees by March 2026, capping a blistering growth spurt fueled by the Central Bank of Nigeria's (CBN) aggressive new regulatory hammer designed to obliterate financial fraud. Nigeria Inter-Bank Settlement System (NIBSS) data reveals that this marks the highest enrolment ever, surging from 66.2 million in July 2025, 64.8 million in January 2025, and 63.5 million at the close of 2024. The explosive 2.7 million new…

In a major shake-up within the global advertising ecosystem, Dentsu has lost Microsoft’s estimated $700 million global media account to Publicis Groupe, bringing an end to an eight-year partnership. The win follows a closely contested competitive review and marks one of the most significant media account shifts of the year, further solidifying Publicis’ growing dominance among global technology advertisers. The account, which covers Microsoft’s worldwide media planning and buying, has been managed by Dentsu’s…

L-R: Chairman, Board of the Nigeria Reputation Management Group (NRMG)/ immediate past President of the African Public Relations Association (APRA)/Founder, CMC Connect LLP, Chief Yomi Badejo-Okusanya (YBO); Corporate Affairs and Sustainability Director, Nigerian Bottling Company, Dr. Oluwasoromidayo George; Author, ‘Winning With Strategic Communications', Godfrey Adejumoh; Chairman, Board of Directors, Brooks and Blake Nigeria Limited, Mrs. Funmilayo Onajide; and Managing Director/Chief Strategist, Chain Reactions…