Brandcom - Linking the future

The sixth edition of the National Advertising Conference (NAC) will place at the centre of discussion, practical solutions to emerging industry challenges. Analyses and recommendations on salient issues like digital marketing and artificial intelligence (AI) regulation, as well as adequate implementation of the African Continental Free Trade Area (AfCFTA) agreement, are expected to be key outcomes of the conference. This was disclosed at a press briefing organised by the Advertising Regulatory Council…

Golden Penny, Union Bank and Aquafina have thrown their weights behind the fifth edition of Cycling Lagos, an annual cycling event set for Saturday, September 12, at the National Stadium, Surulere. Under the partnership, Aquafina, the bottled water produced by Seven Up Bottling Company (SBC), is detailed to supply drinking water to cyclists and other participants at key points along the race route, including the Coastal Road, as well as at the start and finish lines. Aquafina is also putting up money to help fund…

The Advertising Regulatory Council of Nigeria (ARCON) has unveiled a lineup of prominent business leaders, marketers, and industry experts set to speak at the sixth edition of the National Advertising Conference (NAC), scheduled for November 11–13, 2026, at the Abuja Continental Hotel. The speakers and key topics for the conference were announced at a press briefing held at the Léola Hotel, Ikeja, Lagos, ahead of the three-day conference scheduled for November 11–13, 2026, at the Abuja Continental Hotel. The…

Nigerian Breweries Plc recorded ₦804 billion in net revenue in the first half of 2026, an 8.9 per cent increase from the same period, as the brewing company marked its 80th anniversary. The company also reported ₦164 billion in operating profit, representing an 8 per cent increase, while maintaining a positive cash position of ₦73 billion. According to the company’s H1 2026 financial results released on September 7, volume grew marginally by 0.3 per cent, despite a decline in the wider beer market and category. …

The Federal Competition and Consumer Protection Commission (FCCPC) has launched an investigation into the abrupt manner in which Uber wound down its operations in the country, focusing on whether customers were left with unresolved obligations when the ride-hailing platform ceased service. The consumer protection watchdog disclosed the probe through its chief executive officer, Tunji Bello, in a message to a foreign news wire on Sunday. Bello said officials were "looking into the manner of their exit," with…

PepsiCo has appointed Publicis Groupe as its exclusive global media partner, ending a relationship with Omnicom's OMD network that spanned more than two decades in key markets including the United States and United Kingdom. The appointment, confirmed by PepsiCo, followed a media capabilities review rather than a competitive pitch process. Under the new arrangement, dubbed the "One PepsiCo" model, Publicis will unify media strategy, planning, activation, connected identity, and technology across more than 200…

Adidas is facing a growing boycott campaign after unveiling an in-store initiative fronted by a former Israeli soldier who lost his leg during the 2021 Gaza conflict, sparking outrage among pro-Palestinian activists and rights advocates worldwide. The German sportswear giant's campaign promotes its "Single Shoe Service," an offering that has been running in stores since January. The service lets customers who require only one shoe, purchase it at half the standard price of a pair; a move designed to make…

ADMARP will host the 2026 edition of its Digital Product Growth Summit on November 27 in Lagos, as the organisation moves to spotlight the role of product thinking in driving digital growth across Africa. The summit, scheduled to hold at 157 Gardens Events Centre, Lagos, will focus on the theme, “Great Marketing Doesn’t Start at the Campaign, it Starts at the Product.” The event is expected to bring together professionals and stakeholders across marketing, product development, technology and digital growth to…