Brandcom - Linking the future

The world’s most celebrated football competition now has an official soundtrack. The recently released signature song by football’s world governing body, FIFA is titled “Dai dai”. The release comes from a vibrant joint effort of Colombian music icon Shakira, and Nigerian Afrobeats sensation, Damini Ogulu, widely known as Burna Boy.​​​​​​​​​​​​​​​​ The song was released via Sony Music Latin last Thursday. The track went live simultaneously on all major streaming platforms. The track captures the energy, passion…

The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, has announced a strategic collaboration with the Lagos Chamber of Commerce and Industry (LCCI) aimed at strengthening professional development, ethical communication and capacity building within Nigeria’s organised private sector. The framework for the partnership was established during a courtesy visit by the leadership of the NIPR Lagos Chapter, led by its Chairman, Samuel Ayetutu, PhD, fnipr, to the President and Chairman of Council of…

Sola Mosuro, the newly appointed Creative Director at X3M Ideas, has said he harbours no fear of artificial intelligence displacing human creativity in advertising, arguing instead that AI is simply the latest tool in a long line of technologies that creative professionals must learn to harness rather than resist. Mosuro made the remarks at the sidelines of the public presentation of the X3M Intelligence GenZ Drinking Report last week, where the agency's Strategy Lead, Ayoade Omolola, presented findings to…

Former Big Brother Naija housemate Queen Mercy Atang, may be inching toward a global record conversation after Guinness World Records took notice of her bread themed outfit at the 12th edition of the Africa Magic Viewers’ Choice Awards. Guinness World Record commented on a video shared on her Instagram page recently, writing, “Well, we do have a record for the largest cake dress… hmmm.” The reality star reacted promptly to the comment, writing back, “Hello @guinnessworldrecords, I see you in the comment section.”…

YouTube has unveiled a major push into creator-led television-style programming as it positions itself as the future of global media and streaming entertainment. The announcement was made during the company’s annual Brandcast upfront event held at Lincoln Centre in New York, where YouTube executives pitched advertisers on why creators are now the new generation of media powerhouses. At the centre of the presentation was YouTube’s expanded “Creator Shows” lineup, a slate of professionally packaged series led by…

Google has unveiled a new range of laptops called Googlebook, centred on Gemini, the company’s leading family of models. The tech giant is partnering with Acer, Asus, Dell, HP, and Lenovo to produce the first Googlebooks in a range of shapes and sizes, with a launch scheduled later in the year. The company describes Googlebook as the first laptop designed from the ground up around Gemini to offer personal and proactive assistance. The laptops will ship with a feature called “Magic Pointer,” a new…

There's a particular kind of electricity that fills a room when you're surrounded by women who refuse to apologize for their ambition. It's not the aggressive electricity of competition, it's something far more compelling: the quiet, unstoppable energy of professionals who have decided, categorically and without equivocation, that excellence is not negotiable. This is what you encounter when you step into the world of CWAY Foods and Beverages, Nigeria's multinational powerhouse that has quietly orchestrated one…

For years, the question of gender equity has shifted from the periphery of corporate responsibility into the very core of business strategy. For forward-looking organisations, inclusion has since moved beyond a moral checkbox to a competitive advantage. Nowhere is this more evident than within the ecosystem of Airtel Nigeria, one of Africa’s leading telecommunications providers, where women are not only present but profoundly influential in shaping the brand, its voice, and its market relevance. At Airtel…