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Highlights

‘I Want To Leave APCON Equated With The Status Of CBN To The Banking Industry’

Dr. Olalekan Fadolapo is the Registrar and Chief Executive Officer of the Advertising Practitioners Council of Nigeria. In this exclusive interview with Brand Communicator’s Publisher, Joshua Ajayi and Correspondent, Jeremiah Agada, he shares his vision, plans and challenges. Excerpts: Relationship Between AAAN and APCON in the Past Few Years AAAN is the Association of Advertising Agencies of Nigeria. One of the APCON recognized sectoral groups in the industry. The relationship with APCON has been very cordial and

Maltina Is A Family Brand That Is About Bonds, Connections And Sharing Happiness – Kehinde Kadiri, Portfolio Manager, Non –Alcoholic, NB

Kehinde Kadiri, Portfolio Manager for Non-Alcoholic brands, Nigerian Breweries PLC Maltina, the flagship non-alcoholic drink from the stables of Nigerian Breweries and Nigeria’s first locally produced malt drink was launched in Nigeria as Maltona in 1976. It was positioned as a pick-me-up drink for tired consumers who needed nourishment and refreshment. The slogan ‘Maltona for pleasure and energy’ drove the first Press and TV advertising campaigns. In 1977, Maltona was changed to Maltina, and in 1996, Maltina introduced

At MultiChoice, We Improve Our Customers’ Experiences With Top Quality Productions And Services – Martin Mabutho

Martin Mabutho, Chief Customer Officer , MultiChoice Nigeria Mr Martin Mabutho is the Chief Customer Officer of MultiChoice Nigeria, a leading Pay TV provider in Nigeria with an array of quality productions and other services. Recently, DStv emerged one of the most admired brands in Africa as the MultiChoice-owned video entertainment brand joined a number of other globally revered brands on Brand Africa’s list of top 100 most admired brands in Africa. In this interview with Brand Communicator, Mabutho speaks on the

Adweek Names OMD Global Media Agency Of The Year 2020

Adweek, a leading global advertising industry publication has named OMD Worldwide, an Omnicom Media Group Agency as Global Media Agency of the Year 2020 for the second consecutive year. The accolade marks the sixth time that OMD has been named Adweek Global Media Agency of the year since 2010. Profiling the agency in its February 24th issue, Adweek credits OMD for sustaining the stunning 2018 comeback globally that earned it the Global Media Agency of the Year title last year; and for

‘We Should Tell Authentic Stories About Our Relationship With Brands’ – Sewraj

Preetesh Sewraj Mr Preetesh Sewraj was recently appointed by The Loeries Board as the new Chief Executive Officer from 1 April 2020 after Andrew Human who served as CEO for 15 years stepped down in 2019.  Sewraj, a leading business innovator will take over the reins of the Loeries, Africa and the Middle East’s largest brand communication awards. Sewraj, an experienced business leader and innovator has worked with major brands including Unilever, Samsung, Nedbank and Vodacom. He successfully launched Product of the

Our Aim Is To Offer Customers Cheap And Simplified Booking Process And Great Experience- Travelstart Nigeria Boss

Philip Akesson, Country Manager, Travelstart Nigeria Meet Philip Akesson, the country manager for Travelstart Nigeria. He set up the overall business strategy for the online travel company, change the management structure and oversees the successful implementation to ensure growth of the business in Nigeria. In this interview the Stockholm School of Economics graduate, who has spent close to a decade building online businesses in Europe and Africa from the ground up speaks to Brand Communicator about competition, why

There Should Be A Fair Trade Deal On Payment Cycle- Otis

Otis Ojekhoa is the Managing Director of one of Nigeria’s foremost experiential marketing agencies, Brands Optimal. A consummate professional with over 17 years of experience in the integrated marketing communications industry. He has worked on many local, continental and global brands. In this interview with Brand Communicator’s Jeremiah Agada and Tolulope Egbewumi, he speaks about myriads issues affecting the industry including marketing spend, payment circle, EXMAN, experiential business in 2019 among others.

‘I’m Looking Forward To The Evolution Of The African Narrative At 2019 Loeries Creative Week’

Lanre Adisa, CEO/CCO, Noah's Ark Communications Mr Lanre Adisa, CEO/CCO, Noah’s Ark Communications is among the judges selected for this year’s Loeries Creative Week which is less a month away. In this interview, Lanre who will be judging Categories for Live, PR and OOH bares his mind on the business of brand and marketing, the kind of creativity and innovation he will be looking for at the 2019 Loeries Awards and other sundry issues. Professional Achievements. I started out as a trainee copywriter

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Elev8media Launches ‘Lekki Gateway’

One of Nigeria’s foremost Out-of-Home (OOH) advertising powerhouses, Elev8media has yet again launched another
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People

Richard Iweanoge Quits MTN, Joins Papyrus Digital As CEO

Brands and marketing communications expert, Richard Iweanoge has quit the services of MTN Nigeria where he was
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Spotlight

Winners Emerge at the Lagos Smart Meter Hackathon, as Sanwo-Olu Takes Giant…

Winners have emerged from the 3 days finals of Lagos Smart Meter Hackathon organized by the Lagos State
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Cover Story

FirstBank @ 125: The Quasquicentennial Narrative Of A Mega African Brand

By Jeremiah Agada Introduction Last month, First Bank of Nigeria Limited marked its 125 years of doing
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