Brandcom - Linking the future

Advertising industry veterans, Lolu Akinwunmi, Group Managing Director of Prima Garnet Africa, and Idorenyen Enang, Managing Director of Corporate Shepherds, have said that despite the sweeping changes brought by artificial intelligence and technological disruption, the fundamentals of marketing communications remain unchanged. Speaking today at the 2026 National Advertising Conference (NAC) in Abuja, the pair delivered a session titled “Some Things Will Never Change – Enduring Principles,” arguing that consumer…

The agency sector must urgently reinvent its business model or risk being bypassed by clients who are increasingly equipped to do the work themselves, a panel of industry leaders warned at the ongoing 2026 National Advertising Conference (NAC) in Abuja. Speaking on the theme "Is the agency sector ready for the next frontier?", the panel comprising Emeka Okeke, Group Managing Director of MediaFuse Dentsu; Lanre Ashaolu, Managing Director of Four Pulley Ltd; and Oluwaseyi Layade, COO of Leo Burnett Lagos delivered the…

Executive leaders, brand architects, and marketing communications experts, among them, ace professional and Brand Communicator's publisher, Joshua Ajayi, recently converged at the Oriental Hotel, Victoria Island, Lagos, for the second edition of The Industry Impact Summit and Top 50 Men of Impact 2.0. Held in alignment with International Men’s Day, the summit served as a premier platform to explore leadership, mentorship, and the broader responsibility of men as societal and corporate builders. In his opening…

The Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo has called on advertising professionals and practitioners to embrace the technological revolution sweeping through marketing communications, but do not surrender the craft to it. He made this call while delivering his welcome address on the second day of the 2026 National Advertising Conference at the Abuja Continental Hotel in Abuja with a direct charge to the industry, "Technology must remain a tool in the hands of…

MediaReach OMD's Red Room, the curated thought-leadership series held on the sidelines of the National Advertising Conference (NAC), will be streamed live on Brand Communicator's Instagram this year, following a strategic partnership between the media agency and Africa's foremost brands, marketing and communications industry platform. The arrangement means that the Red Room panel conversations scheduled for November 12 and 13 at the Abuja Continental Hotel will reach Brand Communicator's Instagram audience in real time,…

Access Holdings Plc Chairman Aigboje Aig-Imoukhuede today raised the curtain on the 2026 edition of the National Advertising Conference (NAC) with the question"Are we ready for the next frontier?" His fireside chat at the Abuja Continental Hotel opened a three-day gathering organised by the Advertising Regulatory Council of Nigeria (ARCON) under the theme "Repositioning the Marketing Communications Industry for the Next Frontier". The annual conference which began since 2019 brings together advertising professionals,…

…Recognition highlights brand’s commitment to product integrity, accurate fuel dispensing and reliable service delivery L - R: Richard Arokoyo- Head of Commercial & Operations , Mizar Eridanus Energy Limited, Joshua Ajayi, Publisher/CEO, Brand Communicator and Awesome Communications Limited Mizar Energies, the retail fuel brand of Mizar Eridanus Energy Limited (MEEL), has been honoured with the Award for Excellence in Consumer Value and Transparency at the 2026 Annual Brands and Marketing Conference and Awards…

Airtel Money has reported revenue of $830 million for the six months ended September 30, 2026, representing a 25.1 per cent increase at constant currency in its first financial results since becoming a separately listed company on the London Stock Exchange earlier this month. According to the report, the revenue growth reached 34 per cent in reported currency, up from $620 million in the corresponding period last year. The difference between the two growth rates reflects foreign exchange movements, particularly…