Amazon To Invest In Generative AI Startups Globally With  $230 Million

As part of its efforts to accelerate the creation of generative AI applications globally, Amazon Web Service (AWS) is set to invest a $230 million fund for startups across different countries of the world. According to the tech giant which made the announcement recently via a release on its website, the fund would provide startups, especially early-stage companies, with AWS credits, mentorship, and education to further their use of artificial intelligence (AI) and machine learning (ML) technologies. AWS added

Fayrouz Partners With Beauty Tukura On New Campaign

Nigeria’s premium soft drink, Fayrouz and the ever-dazzling Beauty Tukura have teamed up to launch the ‘Here’s to Taste’ campaign, celebrating Fayrouz’s new look and tantalising new Apple-Watermelon flavour. The campaign's stunning imagery and message raises a toast to those with an exquisite, discerning taste. It encourages consumers to confidently bask in their most authentic selves. Commenting on the campaign Beauty, said, “This partnership is a perfect match. “Fayrouz ‘Here’s to Taste’ campaign resonates

Wema Bank, TLG Capital Invest $10 Million In Aluminium Recycling In Nigeria

A leading financial institution in Nigeria, Wema Bank andTLG Capital, a leading alternative investment firm, have announced an investment of $10 million for a structured private credit facility in aluminium recycling in Nigeria. Wole Ajimisinmi, Executive Director of Lagos at Wema Bank, made the announcement recently in Lagos. Speaking on the partnership with TLG Capital, Ajimisinmi said, “Wema Bank and TLG Capital complishment have set a new benchmark in African banking. Wema Bank has built a reputation

ADVAN Elevates Nigeria’s Profile Globally With WFA’s Presidential Award, Unveils 6-Point Agenda For New Exco

From Left to Right Mr Samuel Akinrimisi Treasurer, Mrs Ediri Ose-Ediale CEO, Mr Osamede Uwubanmwen President, Dr Tola Bamigbaiye-Elatuyi Executive Member, Adeola Emmanuel Publicity Director and Roseline Abaronye Executive Member, all of the Advertisers Association of Nigeria (ADVAN) at a recent press briefing in celebration of winning the prestigious World Federation of Advertisers (WFA) award for Industry Excellence. The Advertisers Association of Nigeria (ADVAN) has put Nigeria on the global map after clinching the

X3M Ideas Nigeria & Zambia Fly Flag High At Cannes With Multiple Shortlists For Act Responsible Awards

Foremost creative powerhouse, X3M Ideas Nigeria and its trailblazing counterpart in southern Africa, X3M Ideas Zambia are both flying Africa's flag high by securing multiple shortlists for the highly coveted Act Responsible Awards at the prestigious Cannes Lions Festival of Creativity for 2024. The ACT Responsible Hall at Cannes is a hub for championing sustainability within the creative advertising industry, globally. During the festival, it offers a comprehensive programme that celebrates and promotes socially

Nigeria’s Advertising Industry Valued At ₦605.2B, Multiplier Effect At ₦1 To ₦16.5 – New PwC Report

A new report commissioned by the Advertising Regulatory Council of Nigeria (ARCON) and funded by various industry associations has shed light on the advertising sector's contribution to the nation's Gross Domestic Product (GDP), its value and multiplier effect. The report was carried out by PricewaterhouseCoopers (PwC) and presented to stakeholders today at a media briefing in Lagos. Speaking at the unveiling, ARCON Director General Dr. Olalekan Fadolapo expressed optimism about the industry's recent strides,

Starring Down Challenges And Winning

This year Africa’s biggest marketing conference, the Nedbank IMC, is all about challenges and how to keep pace with an industry constantly catching up to change. In emerging markets, like those on the African continent, these challenges are often intensified by socio-political intricacies, financial constraints and under-developed technologies. And yet the marketing and branding opportunities are huge, especially in the digital space. The continent is on the cusp of a (largely) youth-driven digital revolution – a

Apple Announces Partnership With OpenAI, Unveils New AI Features

Tech Giant, Apple, has announced a strategic partnership with OpenAI to bring more personified artificial intelligence-powered features “Apple Intelligence” to its customers. The announcement was made by the CEO, Tom Cook last Monday during a nearly two-hour-long presentation at the company’s annual Worldwide Developers Conference in Cupertino, California. Commenting on “Apple Intelligence”, Cook said, “All of this goes beyond artificial intelligence, its intelligence, and it is the next big step for Apple.”


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X3M Ideas Nigeria & Zambia Fly Flag High At Cannes With Multiple Shortlists…

Foremost creative powerhouse, X3M Ideas Nigeria and its trailblazing counterpart in southern Africa, X3M
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Nengi Akinola Joins KingMakers As Head Of Marketing

Accomplished C-suite Marketing professional, Nengi Akinola, is now the Head of Marketing at KingMakers, a
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Blanche Aigle Communications Propels Hilda Baci’s Cook-a-thon to Global…

In the world of culinary achievements, breaking a Guinness World Record is no small feat. When renowned
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Cover Story

FirstBank @ 125: The Quasquicentennial Narrative Of A Mega African Brand

By Jeremiah Agada Introduction Last month, First Bank of Nigeria Limited marked its 125 years of doing
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