Brandcom - Linking the future

Kwara State University (KWASU) has emerged as the overall winner of the Student Creative Advertising Pitch Competition at the 4th Advertising Regulatory Council of Nigeria (ARCON) Advertising Industry Colloquium (AIC 4.0), held on August 6, 2026. The competition formed one of the highlights of the annual industry gathering, which was held under the theme, "The Future of Advertising: Roles of Platforms, People and Regulations." It featured tertiary institutions from across Nigeria competing with creative…

The Media Independent Practitioners Association of Nigeria (MIPAN) is set to hold its 2026 Annual General Meeting (AGM) on Friday, August 14, 2026, with industry leaders expected to deliberate on the future of media investment, innovation and sustainable growth. Scheduled to hold at Ogere Resort, along the Lagos-Ibadan Expressway, Ogun State, the meeting will revolve around the theme, "Monetizing Tomorrow: Outpacing Disruption, Capturing Growth in the Next Era of Media." The theme reflects the growing need for…

The Minister of Information and National Orientation has said Nigeria has the potential to become Africa’s leading hub for responsible advertising, creative excellence and digital innovation. He urged stakeholders in the advertising ecosystem to embrace ethical practices, responsible regulation and innovation as artificial intelligence continues to reshape the industry. The Minister who was represented by Malam Jibrin Ndace, DG/CEO of Voice of Nigeria stated this in his opening address delivered at the Advertising…

Spotify has grown its global audience to 777 million monthly active users, including 300 million Premium subscribers, as the audio streaming giant continued to strengthen its position in the global digital entertainment market. The company announced this milestone while releasing its second-quarter 2026 financial results, highlighting sustained user growth across both its subscription and advertising-supported services. Operating in 184 markets worldwide, Spotify now offers listeners access to more than 100…

Dr Olalekan Fadolapo, DG, ARCON The Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo, has stressed that collaboration among key stakeholders will be critical to shaping the future of Nigeria’s advertising industry amid rapid technological advancements. He said this while giving his welcome address at the Advertising Industry Colloquium 4.0 themed “The Future of Advertising: Role of Platforms, People and Regulation” and held on Thursday, 6th August, 2026 at D’Podium Event…

Brand tasks have become one of the most anticipated activities on the Big Brother Naija reality show, delivering some of the season's most memorable moments while offering sponsors a creative platform to connect with millions of fans. Season 11 maintained that tradition as skincare brand Extract Soap took centre stage with the first sponsored task of the season, blending product knowledge, culture, fashion and confidence into an engaging multi-stage competition. The challenge was designed to test the…

Nigerian Breweries Plc, Nigeria's foremost brewing company, has announced a strong performance for the first half of the 2026 financial year, recording a Group Revenue of N804 billion, representing a 9% increase over the N738 billion reported in the corresponding period of 2025. The company also achieved another significant milestone during the period, restoring its retained earnings to a positive position, further strengthening its financial health and reinforcing the success of ongoing business recovery and…

BUA Foods Plc has closed the first half of 2026 with a profit after tax of N292.27 billion, a 12 per cent jump from the N260.1 billion it made in the same period last year, even though the company's sales slowed. According to the company's unaudited financial results, profit before tax climbed 14 per cent to N314.9 billion, while operating profit rose 13 per cent to N320.5 billion. This came despite a 16 per cent drop in revenue, which slipped to N765.12 billion from N912.51 billion recorded in the first half…