Brandcom - Linking the future

Nigerian agencies delivered a commanding performance at the 2026 Pitcher Awards, with PHD Nigeria, digitXplus and All Seasons Zenith emerging among the standout winners as one of Africa's premier creative festival celebrated excellence in advertising, media and marketing communications across the continent. The awards, announced during a live-streamed ceremony yesterday, recognised groundbreaking campaigns and agencies that have pushed the boundaries of creativity, effectiveness and cultural relevance. This year's…

Arsenal Football Club has recorded one of the biggest valuation jumps in European football after the club’s market worth climbed over 23% to around €5.3 billion ahead of their long-awaited Premier League title triumph. The new valuation, according to Forbes, Sportico and Football Benchmark estimates, places the North London side fifth among Europe’s most valuable football clubs, behind only a handful of continental heavyweights. The figure translates to roughly N7.84 trillion and reflects Arsenal’s growing…

Meta has announced the global rollout of new subscription plans for Instagram, Facebook, and WhatsApp as the company expands efforts to diversify its business beyond advertising revenue. According to the networking giant, the move marks it doubling down on subscription offerings, with the tech giant also unveiling plans to test additional paid services for creators, businesses, and Meta AI users under a broader “Meta One” brand. The new consumer-focused subscriptions include Instagram Plus and Facebook Plus,…

YouTube is tightening its grip on artificial intelligence-generated content with a new system that will automatically detect and label videos created or heavily altered using AI tools. The move comes amid growing global concern over deepfakes, misinformation and the rapid spread of AI-generated media online. The Google-owned video platform announced that it has started deploying internal detection signals capable of identifying AI-generated or significantly manipulated videos, even when creators fail to disclose…

Nigeria’s telecom operators are introducing new transparency tools aimed at addressing long-running complaints from subscribers who believe their mobile data disappears faster than expected. The move follows years of consumer frustration over rapid data depletion, a problem that has repeatedly ranked among the most common complaints received by the Nigerian Communications Commission (NCC). According to industry reports, mobile network operators are now considering the rollout of a “data calculator” system…

Power Oil is the headline sponsor of MasterChef Nigeria, marking one of the most culturally strategic brand partnerships in Nigeria’s FMCG sector. The collaboration aligns Power Oil’s growing “Certified Healthy Confidence” positioning with one of the world’s most recognisable food entertainment platforms, creating a powerful intersection between culture, wellness, and everyday consumption. At a time when Nigerian consumers increasingly seek healthier cooking choices without compromising taste or cultural…

President Bola Ahmed Tinubu has congratulated Dr Ike Neliaku, President of the Nigerian Institute of Public Relations (NIPR), on his re-election to the Board of the Global Alliance for Public Relations and Communication Management for another two-year term. The President described Neliaku's re-election as a remarkable endorsement of his professional competence, visionary leadership and commitment to advancing ethical and strategic public relations practice both in Nigeria and abroad. In a statement issued by his…

Dr. Nkechi Ali-Balogun’s 70th birthday celebration last weekend, saw congratulatory messages and eulogies pouring in from industry players, platforms, partners and many other well-wishers. It was an all-white outfit gathering where family, friends and colleagues converged at Maryland, Lagos to commemorate the landmark event. The PR matriarch & Principal Consultant/CEO of NECCI Limited spent the milestone day celebrating and reflecting on her action decades in Nigeria's public relations and communications…