Brandcom - Linking the future

Folashade Ambrose-Medebem, Lagos State's Commissioner for Commerce, Cooperatives, Trade and Investment, is set to deliver the keynote address at the 2026 edition of the Women in Marketing Communications Conference and Awards (WIMCA), holding on Saturday, August 29, at the Landmark Event Centre, Lagos. She will be speaking on the conference's main theme, "Grow, Give, Glow: Building Resilience For Distinction." Now in its 12th edition, this year's WIMCA is expected to draw more than 1,000 professionals from…

Advertising and marketing professionals, brand managers, industry leaders and media executives will converge in Lagos in November this year to discuss future of advertising as AI reshapes the creative industry. The conference is organised by Brand Journalists Association of Nigeria, BJAN and scheduled to hold on November 6, 2026, at Luxury Event Centre, Alausa, Ikeja, Lagos. With theme, “Advertising in Nigeria & AI: Who Needs Creative Agency?” the conference offers an opportunity for industry experts,…

Communications entrepreneur and industry advocate Tolulope Olorundero, Founder & Executive Director of PRWF Global and Founder & Principal Consultant of Mosron Communications, has announced the establishment of The Tolucomms Prize for Tenacity, an annual cash award designed to support young female founders of public relations agencies and consultancies in Nigeria. The annual cash prize presentation debuts at the WIMCA 2026 billed to take place on August 29 at Land Mark Event Centrer, Lagos. According…

Supa Komando energy drink, a brand from Seven-Up Bottling Company (SBC), has always brought commanding, dominant energy to the Big Brother Naija mansion. This year, the energy of the task, which was the third sponsored task of the season was on another level. On Day 17 of the 11th season of Big Brother Naija, the brand put the housemates, known in the task as Komandos, through the Supa Komando Energy Drink ‘Locked In Fire On’ task, challenging them in agility, vitality, physical endurance, and mental alertness. …

YouTube is set to double the entry requirements for its Partner Program (YPP) starting February 1, 2027. This marks the platform's first major overhaul of the monetisation programme since 2018, the company announced this week. New applicants to YPP will need either 8,000 qualified public watch hours in the previous 365 days or 20 million qualified Shorts views in the previous 90 days, up from the current 4,000 hours or 10 million views. The 1,000-subscriber requirement remains unchanged. YouTube said existing YPP…

The Federal Competition and Consumer Protection Commission (FCCPC) has warned bakery and confectionery operators against compromising food safety or misleading consumers, at a stakeholder engagement in Lagos this week after a food scientist disclosed that potassium bromate, a bread improver banned in Nigeria since 2003, was still turning up in bread loaves sold across the country. FCCPC's Executive Vice-Chairman, Tunji Bello, represented by South-West Zonal Coordinator Olubunmi Otti, told operators that rising…

Mastercard has appointed Yasemin Bedir as President of its Eastern Europe, Middle East and Africa (EEMEA) region. This will take effect from September 1, 2026. The appointment will be placing the nearly 20 year company veteran in charge of its operations across 81 countries. Commenting on the appointment, Sachin Mehra, Chief Business Officer at Mastercard, described Bedir as a leader who brings strong experience and a record of delivering results. “Yasemin is a leader who finds the best in her teams to help…

The Federal Government has inaugurated Honourable Justice Cecilia M. A. Olatoregun, Dr. Ken Onyeali-Ikpe, Musa Ahmed Attah (SAN), Merga Tyowanan Kachina Esq., Hajia Sa'a Ibrahim and other members into the newly constituted Advertising Offences Tribunal. This is in effort to strengthen regulation, promote professionalism and enhance integrity in Nigeria's advertising and marketing communications industry. The Honourable Minister of Information and National Orientation, Mohammed Idris, stated this on Tuesday at the…