Brandcom - Linking the future

The Association of Digital Marketing Professionals (ADMARP) will host what it calls Africa's first cross-functional growth summit in Lagos this November. The summit is expected to bring together marketers, product managers, founders and tech executives into one room for a single day. The event, tagged "The ADMARP Digital Product Growth Summit 2026", holds on Friday, November 27, from 9am to 5:30pm, at 157 Gardens Event Centre in Ilupeju, Lagos. It will also stream live online for people unable to attend the…

WhatsApp users can now save a contact's username the same way they save a name and phone number, a small update that could offer real relief to Nigerian vendors who rely on the app to run their businesses. The change adds a new username box to the "add contact" screen, placed between the name fields and the phone number entry. It expands on a username system WhatsApp began rolling out in July, which lets people chat using a chosen handle rather than sharing their phone number directly. According to information…

Monetization for the next era of media was at the front burner of discussions when the Media Independent Practitioners Association of Nigeria (MIPAN) convened its 2026 Annual General Meeting at the Ogere Resort, Ogun State when stakeholders gathered for a day of proceedings built around the theme "Monetizing Tomorrow: Outpacing Disruption, Capturing Growth in the Next Era of Media." The conference segment of the AGM opened with a welcome address from MIPAN President Dozie Okafor, who told delegates that…

Founder and Chief Executive Officer of QVT Media, Brenda Nwagwu, has been elected the first female President of the Media Independent Practitioners Association of Nigeria (MIPAN). Nwagwu emerged President at the ongoing 2026 Annual General Meeting of MIPAN, being held at Ogere Resort, Ogun State. She takes over the mantle of leadership of the association from the outgoing President, Dozie Okafor. Her election marks a milestone for MIPAN and the Nigerian media industry, as she becomes the first woman to lead…

Steve Babaeko, President of the International Advertising Association (IAA), Nigeria and Group CEO/Chief Creative Officer of X3M Ideas, used his keynote address at the 2026 Annual General Meeting of the Media Independent Practitioners Association of Nigeria (MIPAN) to warn that the media buy, the transactional core on which much of the industry's business has historically rested, is being automated to the point of disappearing, and to call on practitioners to build their future value instead around a deep, culturally…

The Media Independent Practitioners Association of Nigeria (MIPAN) officially opened its 2026 Annual General Meeting today at Ogere Resort, Ogun State, with President Dozie Okafor calling on media practitioners to adapt, innovate and embrace technology in order to remain relevant amid rapid disruption in the industry. The AGM which began yesterday, holding under the theme "Monetizing Tomorrow: Outpacing Disruption, Capturing Growth in the Next Era of Media," brought together MIPAN's Past Presidents, Executive…

The Out-of-Home Advertising Association of Nigeria (OAAN) held its 41st Annual General Meeting in Abeokuta, Ogun State, from August 6 to 8, 2026, with industry leaders using the gathering to demand stronger legal protection for billboard operators ahead of Nigeria's next political campaign season. The three-day meeting which brought together advertising executives, regulators and marketing professionals under the theme "OOH Media in Political Campaign Season: Policies, Politics, and Fair Practice" had FPL Media…

Folashade Ambrose-Medebem, Lagos State's Commissioner for Commerce, Cooperatives, Trade and Investment, is set to deliver the keynote address at the 2026 edition of the Women in Marketing Communications Conference and Awards (WIMCA), holding on Saturday, August 29, at the Landmark Event Centre, Lagos. She will be speaking on the conference's main theme, "Grow, Give, Glow: Building Resilience For Distinction." Now in its 12th edition, this year's WIMCA is expected to draw more than 1,000 professionals from…