Brandcom - Linking the future

Femi Adelusi, CEO/MD of BrandEye Media has been re-elected for a second term in office as President of the Media Independent Practitioners Association of Nigeria (MIPAN). He was re-elected alongside his executives at the association’s Annual General Meeting (AGM) held recently at Marriott Hotel, GRA, Ikeja, Lagos. The theme of this year’s AGM was: “The Role of Data and Technology In Economic Growth”. The members of his Executives include Dozie Okafor, Vice President; Eki Adzufeh, Executive Secretary; Yetunde…

The Advertising Regulatory Council of Nigeria, ARCON, is set to hold a leadership forum. The forum is coming on the heels of the recently signed ARCON law by President Muhammadu Buhari.The forum themed “Responsibilities of leadership in compliance with advertising law in Nigeria,” will hold at Sheba Centre, Mobolaji Bank Anthony Way, Maryland, Lagos, on Tuesday, August 23, 2022.According to the organisers of the forum, the gathering will attract people from the political class as well as advertising agencies,…

David Okeme David Okeme, a former Advertisers Association of Nigeria (ADVAN) President and Executive Director, SystemSpecs has outlined some ways advertising agencies and practitioners including other businesses operating in other sectors can respond to disruption and changing realities. He disclosed this at the last Association of Advertising Agencies of Nigeria (AAAN) Annual General Meeting (AGM) held recently in Epe, Lagos, when he made a presentation on the topic "Technology disruption & Advertising…

Marketing practitioners have expressed their views on the challenges facing digital marketing practices in Nigeria. The experts, Dr. Tayo Oyedeji, CEO, Publicis Groupe Nigeria, and Okeroghene Egbi, Head of marketing, Renmoney, expressed their views during a webinar organised by the Association of Digital Marketing Professionals (ADMARP), recently. According to them, to be branded as a digital marketing specialist/professional requires diverse skill sets such as setting goals and analysing the performance of all…

Dentsu Group has acquired a majority stake in global technology and services firm Extentia. Extentia will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group's international business, Dentsu International. Established in 1998, Extentia has nearly 800 staff in Pune and Bangalore, India. With this acquisition, Extentia further bolsters Merkle's existing Salesforce capabilities, adding scale and additional geography in India. As a Salesforce Crest…

Ilyas Kazeem. Marketing leader and frontline professional, Ilyas Kazeem has left the services of Quick Service Restaurant (QSR) giants-Eat ‘N’ Go-where he was its Group Marketing Director to pitch tent with diversified Nigerian agribusiness company-Flour Mills of Nigeria (FMN) Plc. as Marketing Director for its Food Division. In his new position, Kazeem will be in charge of marshalling the marketing direction for the food brands in FMN’s Food Division. Prior now, Kazeem is responsible for driving some of the…

WPP has reported net revenues in the second quarter of £2.9 billion ($3.5 billion) in 2022 with organic growth for the period of 9.3%. First half revenues totaled £5.5 billion ($6.64 billion) with organic growth (which factors out M&A and currency fluctuations) of 8.9%, Media Post reported. While results were strong, WPP shares fell 8% amid investor concerns of an economic slowdown and how that will affect future company performance. Like other major holding companies, WPP raised its growth outlook for the…

Eko Innovation Centre is one of the leading tech hubs in Nigeria, curating events like Art of Technology Lagos, and The Lagos Smart Meter Hackathon amongst others with Eko Carbon, and Commodity, the foremost climate mitigation and carbon management company in collaboration with Generation Unlimited 9Ja, a new public-private youth partnership platform is changing the narrative around climate change by curating this hackathon to ideate and create solutions that will build global solutions that will help the world meet its…

Big Brother Naija housemates had their fourth brand task performed this week, being the 3rd week after the Arla foods task. The task was sponsored by Knorr Nigeria, a leading seasoning-producing company in Nigeria. It was a promotional task by the Housemates in week three and team members were tasked to cook delicious meals after which they were to present and explain their respective meals to the whole house and biggie. Each team had to work together for the Knorr task and it had to be in the arena after…

… To Excite Consumers With Over N400 Million In Rewards …5 Lucky Football Lovers Set To Win A Trip to Qatar 2022 As part of efforts to delight Nigerians with a unique experience of the 2022 Qatar FIFA World Cup, Coca-Cola Nigeria has kicked off a consumer-reward campaign for football lovers. Tagged the Coca-Cola ‘Believe and Win’ Under-the-Crown Promo, with rewards worth over N400m, would see five lucky consumers across the country win to experience the 2022 FIFA World Cup™ in Qatar with an all-expense paid…

Lafarge Africa’s recently released 2021 Sustainability Report has indicated a whopping 69 percent reduction in the company’s emissions as well as a 25 percent increase in its waste processing. The report is an annual account of how Lafarge, a member of Holcim, the world’s leader in innovative and sustainable building solutions, is building progress for people and the planet in its Nigeria operations while also delivering profit to its shareholders. A breakdown of the report shows that specific carbon emissions…

In Week 3 of the 2022 Big Brother Naija show, one of the sponsors of the reality TV show, Arla Food organised a cooking task for the Housemates which saw the emergence of Team Lurpak Butter as winners. It was the third brand task this season. The brand on its social media handle congratulated the team which comprised of the following Level Up Housemates - Giddyfia, Chomzy, Diana, Chichi, Hermes, Allysyn, and Deji. The brand said “Congratulations Team Lurpak! It was an evening filled with fun, rush, and poetic…

Nigeria’s leading financial inclusion services provider, FirstBank of Nigeria Limited has restated its commitment to rewarding its customers as it concluded the Verve Card campaign. The campaign which was designed to reward customers for their continued usage of the Verve debit Card ended last weekend with a customer going home with the grand prize of a brand new 2022 Suzuki S-Presso car. The promo which ran for 14 weeks had 800 customers winning N10, 000 cash while another 800 customers won N10,000 airtime each.…

President Muhammadu Buhari has approved Seplat Energy‘s acquisition of the entire share capital of Mobil Producing Nigeria Unlimited from Exxon Mobil Corporation. President Buhari approved the transfer in his capacity as Minister of Petroleum Resources, spokesperson Femi Adesina said in a statement Monday. Exxon Mobil entered into a landmark Sale and Purchase Agreement with Seplat Energy to acquire the entire share capital of Mobil Producing Nigeria Unlimited from Exxon Mobil Corporation, Mobil Development Nigeria…

After the Showmax challenge which was the first brand-sponsored task, Big Brother Naija housemates had a second task sponsored by Amazon Farms. The housemates had a task with Amazon Farms which required each team to prepare a dish specified by Biggie in the space of 2 hours and 30 minutes. Each Level was split into two teams with each team preparing its food. The Teams were Caesar Salad (Level two), Goat Meat Egusi and Pounded Yam (Level two), Vegetable rice and Chicken (Level one) as well as Pasta and Prawns…

In line with the company's commitment to developing well-trained young global leaders capable of providing transformational leadership to impact economic growth, Seven-Up Bottling Company Limited (SBC) has unveiled Dafi Rogers-Halliday as the winner of this year's 7Up Harvard Business School MBA Scholarship. Managing director of SBC, Ziad Maalouf, announced Miss Dafi-Rogers-Halliday as the 12th winner of the 7Up Harvard Business School MBA Scholarship. According to Maalouf, Nigeria is one of the countries with the…