Brandcom - Linking the future

The Nigerian Institute of Public Relations (NIPR) and the Nigerian Export Promotion Council (NEPC) have entered into a partnership to promote Made-in-Nigeria products and services locally and internationally, as part of efforts to boost economic growth. The partnership was announced by the President of NIPR, Dr. Ike Neliaku, during a visit by the institute’s delegation to the NEPC headquarters in Abuja. Neliaku said the collaboration was important because both organisations play key roles in shaping Nigeria’s…

AdForum has announced the launch of AskMaud, a new AI-powered research assistant that transforms the company’s extensive advertising archive into a conversational intelligence platform for agencies, brands, consultants and strategists. Built on AdForum’s database of more than 250,000 campaigns, 50,000 agencies and 25 years of curated industry data, AskMaud allows users to explore advertising trends, benchmark competitors, identify creative strategies and uncover campaign precedents using natural language queries. …

The Association of Corporate Communication and Marketing Professionals in Banks (ACAMB) has kicked off activities marking its 30th anniversary with a tree-planting exercise on Providence Street, Lekki Phase 1, Lagos, signalling what promises to be a months-long celebratory rollout for the banking industry's foremost communications body. The green initiative held recently drew senior figures from Nigeria's banking and financial sectors who showed up in full force despite a heavy downpour. In a gesture that blended…

Global quick-service restaurant giant KFC has unveiled an extensive worldwide rebranding initiative aimed at modernising the nearly century-old brand and strengthening its appeal among younger consumers in an increasingly competitive fast-food market. According to the company, the transformation is designed to ensure that KFC remains relevant across global markets while preserving the heritage and distinctive identity that have made it one of the world's most recognised restaurant brands. Speaking on the…

Meta has announced that its social media platform, Threads, has surpassed 500 million monthly active users, marking a significant milestone in the app’s growth. The company, which made the announcement recently, said the achievement reflects increasing demand for a public platform focused on conversation and community engagement. “Today we’re announcing that Threads has reached 500 million monthly active users, a milestone that reflects people’s desire for a public space built around conversation,” Meta said. …

Meta has just flipped the script entirely with a new feature called "AI Mode" that skips the usual list of search results and instead gives you a straight answer pulled from what real people are actually saying across the platform. Meta published a press release concerning this on its official website on Monday, June 15, 2026, detailing the new AI features. The feature which is being rolled out on Facebook, represents a major shift in how the social network handles searches. Instead of typing a question and…

The Advertising Regulatory Council of Nigeria (ARCON) has issued a strongly-worded public warning to politicians, political parties, advertisement agencies, media owners, and political support groups, directing them to immediately halt the exposure of unapproved political advertisements or face prosecution under the ARCON Act. The warning, contained in a press statement signed by ARCON's Director-General, Dr. Olalekan Fadolapo, comes as electioneering activities for Nigeria's 2027 general elections begin to gain…

The Nigerian Institute of Public Relations (NIPR) and the Nigerian Tourism Development Authority (NTDA) have announced a strategic partnership to rebrand the nation’s image. The collaboration was finalized recently, during a courtesy visit by NTDA leadership to the NIPR President in Abuja. The primary goal is to leverage the 2026 World Public Relations Forum (WPRF), scheduled for November in Abuja, as a launchpad to showcase Nigeria’s tourism potential to a global audience. This is a high-stakes opportunity, as…