Brandcom - Linking the future

PepsiCo has just pulled off a name-tease hat trick, after spending nearly a week making the internet believe it was about to drop its own name, only to reveal that nothing of the sort was happening. The stunt began with a vague teaser posted on PepsiCo's official social media accounts, captioned "PepsiCo brands are up to something, stay tuned," giving no further details. Days of content followed, all built around a single running joke: what if PepsiCo's own brands got to choose the company's name? A video…

The President and Chief Executive Officer of Dangote Industries Limited, Aliko Dangote, has announced plans to invest more than $10 billion in Africa's power sector over the next three to four years. This announcement is coming on the heels of the confirmation of a 2028 stock market listing for its fertiliser business, which it intends to grow into the largest fertiliser company on Earth. Aliko disclosed the power investment plan during an interview, stressing that reliable electricity remains critical to…

As Artificial Intelligence (AI) continues to transform business models, decision-making and risk management, the Society for Corporate Governance Nigeria (SCGN) will convene board directors, chief executives, regulators, technology experts and other business leaders at its 2026 Annual Corporate Governance Conference on 8 October 2026 in Victoria Island, Lagos, with virtual participation available. Themed “Artificial Intelligence (AI), Power & Accountability: The New Architecture of Corporate Governance,” the…

The Media Independent Practitioners Association of Nigeria (MIPAN), in partnership with the National Broadcasting Commission (NBC), are charting a smooth analogue-to-digital TV switch over, as revealed in a webinar conducted recently. The session which was titled "The Future of TV Is Here: Understanding Nigeria's Digital Switch Over," brought together regulators and industry executives to discuss the country's transition to digital broadcasting and the infrastructure being built to support it. Two presentations…

...Bank partners with Shoreline Euphoria Limited and RESWAYE to mobilise employees, volunteers and stakeholders against coastal pollution Optimus Bank, a dynamic Nigerian financial institution committed to redefining the banking experience, has mobilized its employees, volunteers and community stakeholders for a beach clean-up exercise at a beach space in Lekki, Lagos, off the Coastal Road. The initiative forms part of the Bank’s “PROTECT OUR COAST” campaign to promote environmental responsibility and action…

Paramount Skydance and California Attorney General Rob Bonta have discussed a series of concessions as part of efforts to reach an out-of-court settlement over Paramount’s proposed $110 billion acquisition of Warner Bros. Discovery, according to a recent report by the Wall Street Journal. One of the major proposals under discussion is a $1.5 billion investment in film and television production in California. The negotiations are part of efforts to resolve a lawsuit filed by California and 11 other states seeking…

Munch It brought fun, excitement and thrills not just to the housemates but to viewers as it took over the 2026 Big Brother Naija show in a storm, continuing a tradition of using engaging task to bring its “Non-Stop Munch, Non-Stop Fun” promise to life. The snack brand’s latest activation was the season's 10th sponsored brand task, transforming the BBNaija Arena into a playground of competition, teamwork, and entertainment. The activation also fits neatly into Munch It’s long-standing marketing proposition:…

The start of a new school year brings a renewed focus on learning, creativity and preparation for the months ahead. For BIC Nigeria, this makes the Back-to-School season a natural moment to create experiences that go beyond classroom preparation, celebrating the creativity and individuality that children bring to every stage of learning, while connecting families with products that help bring those moments to life throughout the school year. This year, BIC Nigeria marked the season with a series of experiences…