Brandcom - Linking the future

PepsiCo has appointed Publicis Groupe as its exclusive global media partner, ending a relationship with Omnicom's OMD network that spanned more than two decades in key markets including the United States and United Kingdom. The appointment, confirmed by PepsiCo, followed a media capabilities review rather than a competitive pitch process. Under the new arrangement, dubbed the "One PepsiCo" model, Publicis will unify media strategy, planning, activation, connected identity, and technology across more than 200…

Adidas is facing a growing boycott campaign after unveiling an in-store initiative fronted by a former Israeli soldier who lost his leg during the 2021 Gaza conflict, sparking outrage among pro-Palestinian activists and rights advocates worldwide. The German sportswear giant's campaign promotes its "Single Shoe Service," an offering that has been running in stores since January. The service lets customers who require only one shoe, purchase it at half the standard price of a pair; a move designed to make…

ADMARP will host the 2026 edition of its Digital Product Growth Summit on November 27 in Lagos, as the organisation moves to spotlight the role of product thinking in driving digital growth across Africa. The summit, scheduled to hold at 157 Gardens Events Centre, Lagos, will focus on the theme, “Great Marketing Doesn’t Start at the Campaign, it Starts at the Product.” The event is expected to bring together professionals and stakeholders across marketing, product development, technology and digital growth to…

Ride-hailing company Uber Technologies has announced plans to discontinue its operations in Nigeria after 12 years of providing transportation services in the country. The company said its Nigerian operations would officially cease on September 2, 2026, following a review of its business priorities and investment strategy across Africa. Uber disclosed this in a message sent to customers on Wednesday, announcing its decision to wind down operations in Nigeria and Uganda. “After a thorough review of our…

Pam Cordelia Nanna of MediaDelia Communications emerges inaugural Prize winner of ₦500,000 award presented at WIMCA L-R: Mrs Tolulope Medebem, COO & Lead Consultant, AsterIML; Tolulope Olorundero, Founder & Executive Director, PRWF Global and Founder & Principal Consultant, Mosron Communications; Pam Cordelia Nanna’s representative, Ramat Babah Director, Treasury Ihs Tower, Joshua Ajayi, Publisher of Brand Communicator Nigeria’s integrated marketing communications industry reached a significant…

Marketing professionals must learn to direct, question and critically assess artificial intelligence rather than rely on its outputs as final answers, Founder of Dochase ADX, Chibuike Goodnews, has said. Goodnews made the observation during a session titled “Artificial Intelligence and the New Realities of Marketing to Women” at the Women in Marketing and Communications Africa (WIMCA) 2026 conference. He said the rapid adoption of AI is changing how marketers conduct research, generate ideas and make decisions,…

Airtel Nigeria has opened two new premium experience centres in Lagos. The centres were commissioned by Airtel Africa Group Chief Executive Officer Sunil Taldar, as the telecom operator pushes its nationwide retail network past 350 outlets on its way to a target of 500. The new centres located at DAT Mall in Sangotedo and at Marina, Lagos form part of Airtel Nigeria's ongoing expansion of physical retail touchpoints designed to bring the company's connectivity and digital services closer to customers across the…

Industry experts have urged women in marketing and communications to look beyond meeting targets and delivering campaigns by intentionally building leadership skills, business knowledge and personal brands that will sustain long term career growth. The charge was made during the second panel session titled Career Excellence: Growing Beyond Briefs and Targets at the 12th Women in Marketing and Communications Conference and Awards (WIMCA) 2026, where senior executives from leading organisations shared practical…