Brandcom - Linking the future

Dr Olalekan Fadolapo, DG, ARCON Information reaching Brand Communicator has it that the Advertising Regulatory Council of Nigeria (ARCON) has instituted a suit against Meta Platforms Incorporated (owners of Facebook, Instagram, and WhatsApp platforms) and its agent AT3 Resources Limited at the Federal High Court, Abuja Judicial Division. ARCON is seeking a declaration among others that the continued publication and exposure of various advertisements directed at the Nigerian market through Facebook and Instagram…

Billed to speak at this year’s edition of the Women in Marketing and Communications Conference and Awards (WIMCA) as a Keynote Speaker is Mrs. Adeboye Oyeyimika. Adeboye Oyeyimika is the Managing Director of Cadbury Nigeria /Mondelez International West Africa. Appointed in April 2019, she became the first female MD of the company in its over 50 years of existence in Nigeria. After consciously building a career in finance, strategy, and business administration, both in Nigeria and the United Kingdom for over two…

The Managing Director of Cadbury Nigeria Plc, Oyeyimika Adeboye is set to deliver the keynote paper at the sixth edition of the Women In Marketing and Communications Conference/Awards (WIMCA) scheduled to hold on Friday, 7th October at the prestigious Landmark Event Centre, Lagos at 9 am prompt. Oyeyimika is the first female Managing Director of Cadbury Nigeria Plc and she will be speaking on the theme “Breaking More Biases for A Sustainable Future” alongside other eminent marketing, marketing communication…

The Outdoor Advertising Association of Nigeria (OAAN) has concluded plans to hold its maiden Conference, Exhibition, and Awards. The association announced that the event was set to reposition the industry and would also replace its annual Poster Awards, an erstwhile event through which the Association celebrated agencies for their creative endeavours. The theme of the 2022 OAAN Conference, Exhibition, and Awards is “OOH At The Edge” while the sub-theme for the conference is “OOH Media Amidst Security, Political…

Omnicom's global agency network, TBWA\Worldwide has announced the acquisition of dotdotdash, an innovation-focused experiential agency. Dotdotdash specializes in building brand experiences including on-site installations “at the intersection of culture and technology,” utilizing robotics, virtual reality, and other techniques. Its headquarter is in Portland and offices in Los Angeles, New York, and other markets. It has worked with clients including Adidas, PepsiCo, The North Face, and TikTok. Media…

It was British researcher and renowned political communicator, Brian McNair who declared in 1998 that “No individual politician, or party, can be blamed for the fact that considerations of image and style are today as important to political success as the detail of policy, and none can be blamed for participating enthusiastically in the game as it is now played” McNair was x-raying political figures and the role they play in the battle for image dominance in the media and the minds of the public. He identified the…

International Advertising Association (IAA) Africa in collaboration with the Advertising Regulation Council of Nigeria (ARCON), Association of Advertising Agencies of Nigeria (AAAN), Advertising Association of Ghana, IAA Nigeria, and Ghana chapters is set to host over 700 CEOs, public sector leaders, media owners, CMOs, private sector, and civil organisations at the 5th edition of the IAA Africa Rising Conference. Scheduled to hold in Accra, Ghana from October 4th – 5th, 2022, the conference which will also host over…

Dr Olalekan Fadolapo, DG, ARCON The Advertising Regulatory Council of Nigeria, (ARCON) has unveiled plans for the second edition of its National Advertising Conference (NAC) which would commence from November 29th to December 1st at the Transcorp Hilton Hotel, Abuja. This was made known by the Chairman of the Planning Committee and President of the Experiential Marketing Association of Nigeria, EXMAN, Mr. Tunji Adeyinka, during a press briefing held on Tuesday, September 27th, 2022, at the L’eola Hotel, Ikeja, Lagos. …

Amstel Malta Ultra, a premium malt drink with a rich international heritage and one of Nigeria’s biggest supporters of sports has unveiled its newest brand ambassador, current Commonwealth champion, and three-time African senior champion in Long Jump, Ese Brume. The brand also launched a new campaign, ‘Choose your way to live’  at a fitness event held on Thursday 29 September 2022 at the Upbeat Center in Lagos. Speaking during the introduction of the campaign TV commercial which was played for the first time at the…

Nigerian multinational telecommunications company and total communications solutions provider, Globacom has announced the appointment of Tobi Amusan, World and Commonwealth 100 metres hurdles champion as its brand ambassador. The appointment was made at a ceremony attended by sports personalities, media, and Glo officials on Thursday, September 29, 2022, at Mike Adenuga Towers, Victoria Island, Lagos. Tobi Amusan was the first Nigerian world champion in an athletic event where she won a gold medal in the 100…

The Nigerian National Petroleum Company, NNPC Limited has acquired OVH Energy Marketing Limited’s downstream assets. The assets acquired from the company, which operates Oando filling stations, include a reception jetty with 240,000 metric tonnes monthly capacity and eight liquefied petroleum gas plants, three lubes blending plants, three aviation depots, and 12 warehouses. According to the NNPC, the development was aimed at creating a leading downstream energy firm in Nigeria and West Africa. It said OVH…

Amstel Malta Ultra, a premium malt drink with a rich international heritage Is partnering with the Enugu State Ministry for Youth and Sports to organise the 20km Enugu Marathon, scheduled to hold on Saturday, October 1, 2022. Registration is ongoing at present The announcement was made at the Marathon press briefing which was held at the Nnamdi Azikwe Stadium on Saturday to symbolise the launch of the 3-week long Ultra Fitness Fiesta organised by Amstel Malta Ultra. Speaking on the partnership, Funso Ayeni, Head…

Coca-Cola Africa's Operating unit in partnership with Jumia, the leading e-commerce platform in Africa, has announced plans to offer consumers access to different Coca-Cola products from the comfort of their homes. Speaking on the partnership, Jumia’s Chief Commercial Officer, Romain Christodoulou said: “We are happy to partner with Coca-Cola to meet consumer demand for everyday products at the fastest delivery time and at affordable prices.” “Coming after the launch of our Quick Commerce stores, we are happy to…

Unilever Nigeria Plc has released its half-year (H1) 2022 financial statement of a 35 percent increase in revenue to N43.81 billion from N32.42 billion in the first half of 2021. It was recorded that the growth was attributed to the 39.5% growth in its food product business which amounted to N19.87 billion in the first half of 2022, an increase compared to N14.24 billion in the first half of 2021. There was also growth in other sectors of products as home and personal care products revenue also grew by 31.4…

Mastercard in collaboration with Interswitch, ProvidusBank, and Thales Group has announced the introduction of a new tap-to-pay service in a move to reduce dependency on cash transactions, and drive the growth of digital payments in Nigeria. This new service allows cardholders to make faster, more secure, and more convenient in-store payments by tapping their NFC-enabled smart device at any contactless-enabled payment terminal. The solution works by enabling a connected device such as a smartphone or wearable…

Google has announced six new features and developments in the search to help people gather and explore information in new ways. The Communication and PR Manager, Google West Africa, Mr. Taiwo Kola-Ogunlade, announced this in a statement on Thursday in Lagos. Kola-Ogunlade said that the new features leveraging machine learning would help people gather information in new ways. He highlighted the six new features as multisearch, multisearch near me, translation in the blink of an eye, Google for iOS updates, even…