Brandcom - Linking the future

The Nigerian Institute of Public Relations (NIPR) and the Nigerian Tourism Development Authority (NTDA) have announced a strategic partnership to rebrand the nation’s image. The collaboration was finalized recently, during a courtesy visit by NTDA leadership to the NIPR President in Abuja. The primary goal is to leverage the 2026 World Public Relations Forum (WPRF), scheduled for November in Abuja, as a launchpad to showcase Nigeria’s tourism potential to a global audience. This is a high-stakes opportunity, as…

In accordance with the Chatham House Rule, the discussions at the inaugural MarkHack CMO Circle are reported here without attribution to individual speakers or the organisations they represent. Participants spoke freely on that understanding, and their identities will not be disclosed. If the commercial acumen gap is the supply-side failure of marketing talent challenge, the professionalisation deficit is its structural foundation. At the inaugural MarkHack CMOs Circle held recently in Laagos, this dimension of the…

Airtel Africa has recorded a major sustainability milestone, cutting diesel consumption by approximately 9.1 million litres while converting more than 950 network sites from off-grid power sources to grid electricity as part of its ongoing efforts to reduce carbon emissions and build a greener telecommunications business across the continent. The achievement, unveiled in the company's Sustainability Report 2026, represents a significant increase from the 500 sites converted in the previous year and underscores…

In accordance with the Chatham House Rule, the discussions at the inaugural MarkHack CMO Circle are reported here without attribution to individual speakers or the organisations they represent. Participants spoke freely on that understanding, and their identities will not be disclosed. If the first conversation at the MarkHack CMOs’ Circle was about the evolution of the CMO's role, the second was about the people being groomed, or more accurately put, not being groomed to fill it. What happened in the room at the…

Professor Uchenna Uzo, Dr. Chizor Malize and Dr. Ayo Awosika are set to lead an elite lineup of marketing, corporate and academic anchors converging in Port Harcourt for the National Institute of Marketing of Nigeria (NIMN) 2026 Annual Marketing Conference & AGM. Scheduled from June 18th to 20th at the CBN Center for Excellence, University of Port Harcourt, the landmark event will dissect the fast-evolving consumer landscape under the definitive theme: “Community, Culture & Connection: Re-imagining the…

The fifth edition of the MarkHack Hackathon reached an exciting climax recently at the Oriental Hotel, Lagos, as young innovators and entrepreneurs from different institutions and backgrounds showcased groundbreaking business solutions before a distinguished panel of judges. The event which boasts guests across the martexh industry, technology enthusiasts, and startup founders was the culmination of weeks of innovation and competition. Delivering the welcome address, Convener of MarkHack, Dr. Victor Olugbenga…

In accordance with the Chatham House Rule, the discussions at the inaugural MarkHack CMO Circle are reported here without attribution to individual speakers or the organisations they represent. Participants spoke freely on that understanding, and their identities will not be disclosed. For decades, the Chief Marketing Officer occupied a well-understood, if sometimes contested, position in the corporate hierarchy. They were the brand's most senior advocate, they were the executive responsible for awareness, affinity,…

Outstanding professionals and organisations driving innovation in marketing, technology, and business transformation were celebrated at the just-concluded MarkHack 5.0 Awards Night, held alongside the hackathon finale in Lagos. The prestigious awards ceremony recognised exceptional achievements across multiple categories, comprising both individual and corporate awards. The event brought together business leaders, marketing professionals, technology experts, and industry stakeholders to honour individuals and…