Brandcom - Linking the future

When MarkHack convenes its inaugural CMO Circle, it will confront the most defining questions facing marketing leadership in Nigeria today. This is hinged on the background of the fact that there is a growing crisis at the top of Nigeria's marketing industry. This crisis is not a crisis of talent as Nigeria has always produced brilliant marketers. It is also not of ambition as Nigerian brands are increasingly punching above their weight on the global stage. The crisis is one of relevance, of whether the Chief…

Nigerian music star, Wizkid has become the first African artist to surpass 11 billion total streams on Spotify across all credited appearances, marking another major milestone for Afrobeats on the global stage. The achievement is attributed to data shared by music analytics platform Charts Africa. According to the reports, he is also the first African artist to hit earlier Spotify milestones including one billion, two billion and 10 billion streams. This streaming milestone further strengthens Wizkid’s…

Tech giant, Google has announced a new native Android app creation capabilities in its web-based Google AI Studio. The new app aims to shrink a process that takes weeks of setup and coding down to minutes. The company made the announcement at At the Google I/O 2026 in Shoreline Amphitheater, Mountain View, California, last Tuesday. According to the company, consumers will be able to use Gemini AI to find the apps they need, both on the Play Store and the web, expanding opportunities for developers to have…

The modern kitchen is no longer just a place to cook, rather where families gather, conversations happen, and lifestyles are expressed. Today’s homeowners want appliances that don’t just work efficiently but also reflect their personality and enhance their living experience. This is exactly where the LG MoodUP™ Refrigerator stands out. Designed to combine innovative technology, customizable design, and smart entertainment, the LG MoodUP Refrigerator transforms the kitchen into a vibrant, expressive, and connected…

CHINI AFRICA, organizers of Pitcher Festival, Africa's biggest celebration of creativity in marketing, advertising, digital media, PR, and entertainment, have announced new dates for the 2026 editionof the Pitcher Festival. The event will now run from May 28-30. According to the organizers, the shift will give judges more time to carefully review all submissions and decide on outstanding works deserving recognition at the Pitcher Awards, widely seen as Africa's top measure of creative excellence. The full…

Flour Mills of Nigeria has given a N10 million cash reward to the winner at its just concluded Prize for Innovation event. The fifth edition of the programme which ended last Friday, May 15, saw Victoria Ogwanighie, founder of Kiyoko Foods Ltd become the first female to claim the top position in the competition’s history. She earned the feat by beating four other finalists who were themselves drawn from a pool of over 2,700 entries submitted for the season. The grand finale was broadcast live on FMN TV. …

Airtel Nigeria is recruiting experienced professionals for its 2026 Mid-Career Professionals Programme. The recruitment is targeting candidates eager to step in and grow within senior roles in the telecoms company. According to guidelines published on Airtel’s enterprise tracking career portals, applicants must have at least eight years of verified working experience to qualify. The recruitment covers three key business areas.In Sales & Distribution, the company noted that it is looking for candidates with…

Big Brother Naija is back in business. Organisers of the reality show have announced the opening of auditions for Season 11, setting off a familiar wave of excitement among prospective housemates, just as brands and prospective sponsors who know exactly what this announcement means, check out various options that will fit their marketing calendars. In a statement last Saturday, the organisers said, “It’s time! #BBNaija Season 11 auditions registration is here,” with the registration window running from May 16 to…