Brandcom - Linking the future

…As Umbrella Body Backs ARCON Council Inauguration, Defends AISOP, Urges ADVAN to Re-engage Industry Platforms As the rift between the Advertising Regulatory Council of Nigeria (ARCON) and the Advertisers Association of Nigeria (ADVAN) deepens, Nigeria's umbrella body for the advertising industry has stepped in to call the parties to the table. The Heads of Advertising Sectoral Groups (HASG), led by Mr. Lanre Adisa, who also serves as President of the Association of Advertising Agencies of Nigeria (AAAN), has…

In a move aimed at deepening agricultural cooperation and expanding global market opportunities for Nigerian-made products, Flour Mills of Nigeria has partnered with the Government of France for the ongoing 2026 Paris International Agricultural Show (PIAS). The collaboration is one of FMN’s strategies for building international alliances that strengthen trade relationships and position Nigerian agricultural and food products on a broader global stage. Speaking on the invaluable nature of the Nigeria–France…

…Faults Aare Fatai Odeshile-Led Board of Trustees for Lending Their Names To "Misleading and Deceptive" Publication Without First Engaging Stakeholders The Advertising Regulatory Council of Nigeria (ARCON) has fired back at the Advertisers Association of Nigeria (ADVAN), issuing a detailed and strongly worded press statement, that challenges virtually every major claim in ADVAN's widely publicised open letter to President Bola Ahmed Tinubu, including ADVAN's assertion that its members control over 90 percent of…

Meta has launched a fresh integration feature allowing users to post directly from Threads to Instagram Stories. The update stop the need for users to toggle between separate applications, represents a strategic shift in how the company bridges the gap between its established photo-sharing giant and its burgeoning text-based rival to X. Sharing a thought from Threads to an Instagram Story was a multi-step process that required users to exit one app to open another, but the new workflow now allows for a…

Valentine’s Day remains one of the most enduring celebrations across the world. Its origins trace back to 269 AD when Saint Valentine, a Roman priest, married lovers in secret at a time when such unions were forbidden by imperial decree. His courage became a symbol of love transcending boundaries and rules. Over centuries, February 14 grew into a global moment for romantic and social expression. Today, Valentine’s Day is observed as a day to express affection in multiple forms; romantic, familial, platonic, and…

The National Planning Committee of Nigeria Public Relations Week (NPRW) 2026 will host its fourth pre-conference webinar on Thursday, February 26, at 11:00 AM WAT. The session is part of a series designed to prepare PR professionals for the main conference in Croc City. This year’s webinar is themed “Digital Agriculture and Emerging Technologies: The Role of PR in Public Enlightenment.” It will explore how public relations can help communicate new agricultural practices and emerging technologies to the public.…

In celebration of this year's Valentine’s Day, Imperio Privé, a premium fragrance line from the Genie’s Collection from the stables of Imperio Cosmetics, hosted a consumer activation at Ikeja City Mall, drawing shoppers, scent enthusiasts, and lifestyle consumers into an immersive brand experience. The activation formed part of the brand’s strategy to connect directly with consumers through physical engagement, product interaction, and experiential marketing. Guests explored different fragrance variants while…

In this wide-ranging conversation with Brand Communicator’s multi-award-winning Editor, Ntia Usukuma, newly elected President of ACAMB and Group Head, Brand Transformation and Digital Marketing at the Bank of Industry (BOI), Babajide Sipe shares his perspectives on cross-sector lessons in financial services branding, the role of data in audience-led communications, and the two dominant trends he believes will reshape the industry through 2026 and beyond. Excerpts: Looking across the broader…