Brandcom - Linking the future

Valentine’s Day remains one of the most enduring celebrations across the world. Its origins trace back to 269 AD when Saint Valentine, a Roman priest, married lovers in secret at a time when such unions were forbidden by imperial decree. His courage became a symbol of love transcending boundaries and rules. Over centuries, February 14 grew into a global moment for romantic and social expression. Today, Valentine’s Day is observed as a day to express affection in multiple forms; romantic, familial, platonic, and…

In celebration of this year's Valentine’s Day, Imperio Privé, a premium fragrance line from the Genie’s Collection from the stables of Imperio Cosmetics, hosted a consumer activation at Ikeja City Mall, drawing shoppers, scent enthusiasts, and lifestyle consumers into an immersive brand experience. The activation formed part of the brand’s strategy to connect directly with consumers through physical engagement, product interaction, and experiential marketing. Guests explored different fragrance variants while…

In this wide-ranging conversation with Brand Communicator’s multi-award-winning Editor, Ntia Usukuma, newly elected President of ACAMB and Group Head, Brand Transformation and Digital Marketing at the Bank of Industry (BOI), Babajide Sipe shares his perspectives on cross-sector lessons in financial services branding, the role of data in audience-led communications, and the two dominant trends he believes will reshape the industry through 2026 and beyond. Excerpts: Looking across the broader…

The Federal Government, in a significant move opined by stakeholders as a bid to create a fair playground within Nigeria’s fast-evolving telecommunications landscape, has announced plans to scrutinise the $6.2 billion deal between MTN Group and IHS Towers. According to recent statements from Nigeria’s Minister of Communications, Bosun Tijani, the government’s review is driven by concerns over potential sectoral risks and the need to safeguard national interests. The transaction, which involves MTN Group’s…

In celebration of this year's Valentine’s Day, Imperio Privé, a premium fragrance line from the Genie’s Collection from the stables of Imperio Cosmetics, hosted a consumer activation at Ikeja City Mall, drawing shoppers, scent enthusiasts, and lifestyle consumers into an immersive brand experience. The activation formed part of the brand’s strategy to connect directly with consumers through physical engagement, product interaction, and experiential marketing. Guests explored different fragrance variants while…

Unity Bank Plc and Providus Bank Limited have said that their proposed merger remains firmly on track, with integration efforts already underway as both institutions await final court sanction. In a joint statement issued last Wednesday, the lenders confirmed that the transaction has cleared key regulatory hurdles and secured overwhelming shareholder approval at a recently concluded Court-Ordered Meeting. What remains, they noted, is largely procedural: the formal approval of the court to consummate the deal.…

In a strategic move aimed at fortifying the impact and growth of Nigeria's marketing communications industry, the Advertising Regulatory Council of Nigeria (ARCON) has officially inducted a new cohort of fellows into its fold. Leading the pack of inductees at the prestigious ceremony held in Abuja on Wednesday February 18, 2026 were Charles Ebuebu, Director-General of National Broadcasting Commission (NBC); Tunde Rahman, Senior Special Assistant to the President on Media and Public Affairs, and Mallam Ali Muhammad…