Brandcom - Linking the future

The veteran 'Institution' declared unanimous winner after going unopposed for the position of BJAN Chairmanship. BusinessDay’s Media, Brand and Marketing Communications Editor, Daniel Obi, widely regarded as "The Institution," has been unanimously elected the new Chairman of the Brand Journalists Association of Nigeria (BJAN) at the association’s 12th Annual General Meeting (AGM). The event held yesterday at the prestigious Oriental Hotel in Lagos, marks a watershed for the association as Obi takes over from Clara…

Verve International, one of Africa’s leading domestic payments solutions brands, has announced that its cards are now accepted on AliExpress, one of the world’s largest online retail platforms. Speaking on the partnership, Managing Director, Verve International, Vincent Ogbunude, remarked, “We are excited to announce that Verve is now accepted on AliExpress, a globally recognised e-commerce leader. This marks a significant milestone in our global expansion journey, reflecting our commitment to providing cardholders…

Reactions have continued to trail the Senate's public hearing and deliberation on the proposed "Chartered Out-of-Home Media Practitioners of Nigeria Bill, 2024 (SB 448)", with many stakeholders expressing concerns that the bill could disrupt the industry’s progress. The bill, sponsored by Senator Enyinnaya Abaribe, seeks to establish a regulatory body to oversee and professionalize the OOH media sector. While the public hearing held on November 20, 2024, had strong opposition from the government through the…

...Opens Application The Bolaji Junaid Mentorship Program (BJuMP), a transformative initiative for young, creative, and bold individuals looking to jumpstart or pivot their careers, has announced its groundbreaking partnerships with Lagos Business School and other multinational organizations for its third edition. This collaboration underscores BJuMP’s commitment to nurturing the next generation of innovative leaders in Marketing Communications and beyond. The program officially kicks off with a call for…

GB Foods Nigeria, celebrated for its legacy of high-quality culinary innovations, has once again elevated Nigerian cooking with the simultaneous launch of two groundbreaking products: the Gino Peppered Chicken Seasoning Cube and the Gino Peppered Chicken Tomato Paste. Designed to capture the vibrant, smoky, and spicy essence of a beloved outdoor delicacy, these products promise to transform everyday meals into unforgettable culinary experiences. The spectacular launch event in Lagos on November 30th, 2024,…

The Group CEO of Hazon Holdings Mr. Victor Afolabi has stressed that to become more, female marketing communications professionals must go beyond hierarchy and embrace multidimensional success. Afolabi said this while delivering his keynote speech on the topic “On Becoming More” at WIMCA's 10th anniversary, which was recently held at the Landmark Event Centre VI, Lagos. Speaking further he said that success is not about reaching a destination but constantly expanding one's horizons. He encouraged female…

In an era where attention spans are increasingly fragmented, brands are constantly seeking innovative ways to stand out. But as Pulse Marketing’s recent social experiment, “The Selarah Experiment,” reveals, creative disruption without strategic alignment can risk alienating audiences and undermining long-term brand value. Pulse Marketing, a newly launched 360-degree marketing company with a track record of working with global powerhouses like Amazon Prime Video and Nike Nigeria, sought to showcase its strategic…

Youth-favourite smartphone brand realme has launched its all-new realme C61 with the tagline "Hard to Break", offering ultimate durability and superior performance in this segment. The device features anti-drop protection, water splash resistance and Rainwater Smart Touch capability that ensure unparalleled longevity and reliability. The IP54 rating of realme C61 ensures that the device withstands dust, water splashes, and everyday wear and tear, ensuring reliable performance in diverse environments. …