Brandcom - Linking the future

The Advertising Regulatory Council of Nigeria (ARCON) has honoured the Minister of Information and National Orientation, Mohammed Idris; Minister of Solid Minerals Development, Dele Alake; advertising industry veteran, Dr Biodun Shobanjo; and other industry leaders, brands and agencies for their contributions to the growth of Nigeria’s advertising and marketing communications industry. The recognition took place at the maiden edition of the ARCON Special Recognition Awards (ASRA), held last Friday, at the…

Nigeria is set to host, with fanfare, thousands of delegates from more than 126 countries for the 2026 World Public Relations Forum, scheduled to hold from November 15 to 21, 2026. The Minister of Foreign Affairs, Bianca Odumegwu-Ojukwu, disclosed this recently, following a courtesy visit by a delegation of the Nigerian Institute of Public Relations (NIPR), led by its President, Dr Ike Neliaku. The forum will bring together public relations practitioners, strategic communications experts and branding professionals…

Screenshot Marketing communications professionals have urged agencies and brands to invest in research, strengthen consumer relationships and deliver measurable business results as changing consumer expectations, emerging technologies and economic pressures reshape the industry. The call was made during the first panel session at Brandcomfest 2026, held at the Landmark Event Centre, Lagos, last Saturday. The session examined how agencies could help brands remain relevant, build consumer loyalty and respond to the…

The Coca-Cola system in Nigeria supported more than 160,000 jobs in 2024, nearly 3,000 of them direct, and added $1 billion in value to the economy, a new independent study has found. The study was carried out by Steward Redqueen, a global consulting firm, and its results were announced following the 75th anniversary gala of the Coca-Cola system, held in Abuja. According to the findings, about 157,200 of the jobs were supported through suppliers, business partners and customers, in addition to the nearly 3,000…

First HoldCo Plc has posted the highest share-price return among Nigeria's biggest listed companies this year, rising 186.64 percent since January, ahead of Seplat Energy Plc and HBM Nigeria Plc. The group's shares stood at N137.30 on October 19, giving it a market value of about N6.243 trillion. Year-to-date return measures how much a share price has grown since the start of the year. Seplat gained 175.44 percent, with its shares at N16,000.10 and a market value of N9.599 trillion. HBM Nigeria, formerly…

The Group Chief Executive Officer of GDM, Dr Victor Gbenga Afolabi, has urged brand builders to look beyond advertising and public relations in building successful brands, stressing that consumer trust depends largely on the quality of products, service delivery and the experiences businesses create for their customers. Dr. Afolabi made the call while delivering the keynote address at Brandcomfest 2026, held at the Landmark Event Centre, Lagos, where leading brands, agencies and marketing professionals gathered to…

Experts in marketing communications, advertising, and brand management have called on businesses to prioritise consumer trust, innovation, and meaningful engagement as technology, economic pressures, and changing consumer expectations reshape Nigeria’s business environment. The call was made at BRANDCOMFEST 2026, a thought-leadership conference that precedes the annual Brandcom Awards. This year’s event was held at the Landmark Event Centre, Lagos, last Saturday. During the conference, industry professionals examined…

The convener of Brandcomfest, Joshua Ajayi, has informed marketing and communications professionals that brands cannot buy lasting consumer connection with advertising or PR alone, insisting that they must earn it through trust. Ajayi revealed this fact during his welcome address at this year’s event, held on Saturday at the Landmark Event Centre, Lagos, under the theme "Brand Building, Consumer Connection and Disruptive Realities." "You cannot buy connection with volume alone. You earn it through relevance,…