BREAKING NEWS
- Breaking: X3M Ideas Makes History, Brings Home Nigeria’s First-Ever Cannes Lions Medal
- Publicis Groupe Africa Appoints Koo Govender As First Female CEO
- Influencers, Brands, Skitmakers, Others Now To Obtain Pre-exposure Approvals From ARCON Before Use On Social Media
- Just In: New Dawn For Advertising Regulation As Buhari Signs New ARCON Bill To Law
- Jandor Accuses JC Decaux, Afro Media, LASAA Of Aiding LASG In Electoral Misconduct
- Adenike Adebola Of Guinness Nigeria Makes IPA Effectiveness Awards 2022 Jury List
- Olubayo Adekanmbi Joins Airtel Africa UK Limited As Chief Strategy, Partnership And Sustainability Officer
- FIRS Partners NTA, FRCN, NOA To Enlighten Consumers On Tax Compliance
- Tayo Otubanjo Now Professor, Marketing, LBS
Brand owners under the umbrella of the Manufacturers Association of Nigeria (MAN) have outlined the!-->!-->!-->!-->!-->…
Google Maps Clocks 2 Decades Of Serving Customers, Reveals Most Reviewed Locations In Nigeria
Tech giant, Google recently celebrated 20 years anniversary of its navigation App, Google Maps, which has become an essential tool that empowers over 2 billion monthly users to confidently navigate places around the world. The company also revealed the most reviewed locations in Nigeria highlighting the platform’s impact on navigation and exploration.
Commenting on the Google Maps two decades anniversary, Taiwo Kola-Ogunlade, the Communications and Public Affairs Manager at Google West Africa, said that Google!-->!-->!-->!-->!-->!-->!-->…
Apple Clinches 2025 Most Valuable Brand In The World
For the second consecutive time, Apple has once again become the world’s most valuable brand. Brand Finance, a leading brand valuation consultancy, revealed this recently in its 2025 brand valuation.
The valuation consultancy values Apple’s brand at USD574.5 billion for 2025, keeping it ahead of its closest rival, Microsoft which is valued at USD461 billion. Except for 2023, when Apple briefly trailed Amazon by a margin of just 1%, it has held the top spot as the world’s most valuable brand since 2021.
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Nigerian Women In Public Relations Unveils Theme for Experiencing PR Conference 2025
Nigerian Women in Public Relations, has officially announced the theme for the fourth edition of its Experiencing Public Relations Conference, scheduled for March 19, 2025.
According to a statement from the organisation, the theme PR for Results: Innovative Strategies for Business and Leadership Transformation - highlights the role of Public Relations in this global renaissance, with a focus on developing economies and marginalised segments of society.
Speaking on this year’s theme , Public Relations!-->!-->!-->!-->!-->!-->!-->!-->!-->…
WIMBIZ Hosts Groundbreaking Webinar On Nigeria-UK Cross-Border Trade Opportunities For Women In Business
Women in Management, Business, and Public Service (WIMBIZ) has successfully hosted a high-impact webinar on Nigeria-UK cross-border trade opportunities, aimed at sensitising women entrepreneurs and fostering strategic business partnerships between both nations.
Speaking during the webinar, which brought together an array of distinguished speakers and experts to discuss the challenges and opportunities for women in international trade, WIMBIZ Executive Director, Omowunmi Akingbohungbe emphasized the significance of!-->!-->!-->!-->!-->…
Access Bank Leads Charge Towards Africa’s Sustainable Future, Sponsor’s Nigeria Climate Change Forum
Access Bank Plc has reinforced its leadership in sustainable finance and climate action as the Gold Sponsor of the Nigeria Climate Change Forum (NCCF) in Abuja, which brought together Africa’s most influential policymakers, global investors, and sustainability pioneers to drive urgent action towards a net-zero future for the continent.
At the NCCF, Dr. Gregory Jobome, Executive Director of Risk Management at Access Bank, delivered a compelling presentation on “The Role of Innovation and Technology in Africa’s!-->!-->!-->!-->!-->!-->!-->…
YouTube Advertising Revenue Surges To $10.5B In Q4 2024
YouTube, Google-owned video platform has reported a $10.5 billion advertising revenue in Q4 2024 compared to $9.2 billion a year ago, and surging past $10B in a quarter for the first time.
The social media and online video sharing platform is the biggest player in ad-supported streaming video, and streaming overall, with the latest Nielsen Gauge report showing that YouTube comprised more than 11 percent of all video viewing.
According to Google Chief Business Officer, Philipp Schindler, the!-->!-->!-->!-->!-->!-->!-->!-->!-->…
Jollof & Love: 90% Of Nigerians Find The Ability To Cook Jollof Rice Irresistible In A Partner
Cooking has long been a cherished tradition in Nigerian households, bringing people together over hearty meals and shared experiences. It is a practice that transcends generations, tying people together through the simple yet profound act of sharing food.
A recent survey among Nigerians reveals that 85% of singles aged 18-35 view cooking as a major “green flag” in a potential partner. Even more compelling, 90% agree that someone willing to learn cooking is equally attractive. Food, it seems, is not just a means!-->!-->!-->!-->!-->!-->!-->…
2024 Financial Report: Unilever Nigeria Hits 44% Increase In Turnover
Unilever Nigeria Plc has recorded N149.8 billion which represents 44% growth in its unaudited interim report for the twelve months period ended 31st December 2024, compared to N103.9 billion Turnover recorded in the corresponding period in 2023.
Also, the company recorded a gross profit of N55.7 billion for the period ended 31st December 2024 which is 75% increase versus N31.9 billion reported for same period 2023.
The result for the total business shows a net profit of N15.9!-->!-->!-->!-->!-->!-->!-->!-->!-->…
Agency
The Hook Clinches Moët Hennessy Creative Account
The Hook Creative has added international luxury brands Hennessy and Moët & Chandon to its portfolio after a fiercely competitive business review and pitch exercise involving some of the industry’s leading creative agencies in Nigeria.
Moët Hennessy Nigeria selected The Hook Creative for its exceptional creative execution,!-->!-->!-->!-->!-->!-->!-->…
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Insight Publicis Sweeps 2024 LAIF Awards, Named Agency Of…
Insight Publicis, Nigeria's leading creative advertising and marketing communications agency, has once again demonstrated its industry dominance by!-->!-->!-->…
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Elev8Media Unveils New LED Screen, ‘Osborne Heights’ In…
One of Nigeria’s foremost Out-of-Home (OOH) advertising powerhouses, Elev8media Advertising Limited has unveiled a LED advertising experience , ‘Osborne!-->!-->!-->…
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DottsMediaHouse Celebrates A Decade Of Innovation, Creativity & Excellence, Expands Into Francophone Region
Founded in December 2014, DottsMediaHouse - a leading force in the marketing and communications industry, celebrates a decade of providing transformative solutions to brands locally and globally. Since its inception, the company has established itself as a trailblazer, helping businesses craft compelling narratives while delivering measurable!-->!-->!-->…
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From The Red Room: JCDecaux Commences Programmatic OOH With…
One of the many revelations from the innovative Mediareach OMD Red Room sessions at the ongoing National Advertising Conference at the Abuja!-->!-->!-->!-->!-->…
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The Hook Creative Agency Realigns Leadership, Launches New…
Lagos-based creative agency, The Hook, has appointed Akinwale Muse as its new Chief Executive Officer, following the launch of a new!-->!-->!-->!-->!-->…
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Magazines
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Agency
The Hook Clinches Moët Hennessy Creative Account
The Hook Creative has added international luxury brands Hennessy and Moët & Chandon to its portfolio!-->!-->!-->!-->!-->…
People
Reeta Roy Transitions From Mastercard Foundation After 18years
Reeta Roy, President and CEO of the Mastercard Foundation, has announced her decision to step aside after!-->!-->!-->!-->!-->…
Spotlight
Blanche Aigle Communications Propels Hilda Baci’s Cook-a-thon to Global…
In the world of culinary achievements, breaking a Guinness World Record is no small feat. When renowned!-->!-->!-->…
Cover Story
I Want To Be Remembered As Someone Who Served With Unwavering Dedication -Steve…
If there is anything Steve Babaeko loathes with great passion, it is self-glorification. When he was!-->!-->!-->!-->!-->…
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