Brandcom - Linking the future

American fast-food giant KFC has followed Marriott International's lead in switching from PepsiCo to Coca-Cola, announcing plans to replace Pepsi beverages across its 3,600 restaurants in the United States while retaining its supply partnership with PepsiCo in Africa and other international markets. The decision, announced recently, comes months after Marriott International ended its 34-year relationship with PepsiCo in July in favour of a global Coca-Cola agreement covering nearly 10,000 hotels worldwide,…

Veteran advertising industry leader and President of the International Advertising Association, Nigeria Chapter, Steve Babaeko, is set to release Ramat, a film which he says is drawn from one of his most unforgettable childhood memories. The film has been selected to screen at the Africa International Film Festival (AFRIFF) 2026 in Lagos. Babaeko, founder and chief executive of X3M Ideas, revealed the selection in a statement where he said the project began as an effort to hold on to a memory, not as a plan for…

From left: Shamiel Salie, Senior Vice President, Digital Advertising, CANAL+ Group; Fahmeeda Cassim-Surtee, Group CEO, DStv Media Sales; Kemi Omotosho, CEO, MultiChoice Nigeria, a CANAL+ company; and Doris Ohanugo, Senior Vice President, DStv Media Sales, Nigeria, at the 10th edition of the DStv Media Sales Industry Event held at The Royal Box, Victoria Island, Lagos, on Thursday. DStv Media Sales, the advertising sales arm of MultiChoice, a CANAL+ company, brought together key partners and decision-makers across…

Until recently, "palooza" was not a word most Nigerians would readily reach for in everyday conversation. A quick search returns a definition of an informal, high-energy party or festival, a suffix drawn from "lollapalooza," the late-19th-century American slang for something extraordinary, which gained wider currency through the Lollapalooza music festival that launched in 1991. It was that spirit of extravagance that Indomie, Nigeria's foremost instant noodles brand, borrowed for Indomie Palooza, which closed…

The Minister of Information and National Orientation, Mohammed Idris, has urged public relations professionals, digital creators and communication experts to prioritise responsible communication and public trust over the pursuit of online engagement, warning against the spread of misinformation. He made the call in his keynote address at the 11th Nigeria Digital Public Relations Summit, held on Thursday, October 15, 2026, at The Zone, Gbagada, Lagos. Delivering the minister’s keynote address, was the Director…

The Centre for Public Sector Governance (CPSG), a public sector-focused subdivision of the Society for Corporate Governance Nigeria (SCGN), will on Thursday, October 22, 2026, convene governance leaders and other stakeholders to discuss ways of improving board appointments in public enterprises across Africa. The 2026 Public Sector Directors’ Symposium, to be held virtually from 12 noon to 3 p.m. West Africa Time (WAT), will focus on the theme, “Professionalisation of Board Appointments in Public Enterprises…

New research reports have revealed that Nigerian internet users made more than 93 million visits to sports and betting websites in August 2026, a figure analysts say could push brands to rethink where audiences spend their time online. According to the data from Semrush, shared in an infographic by Rage, figures showed that five sports and betting platforms drew a combined 93.63 million visits during the month. Sportybet led the group with 48.99 million visits, making it the second most visited website on the…

Elon Musk, Tesla’s Chief Executive Officer, has unveiled a next-generation version of the company’s Roadster electric sports car, featuring experimental technology designed to lift the vehicle into the air, nearly a decade after the company first promised the model. Musk unveiled the two-seater electric sports car last Thursday at a SpaceX test facility in Texas, United States, showcasing what he described as a combination of advanced automotive engineering and rocket technology. The new Roadster, which has…