Brandcom - Linking the future

The President of the Association of Advertising Agencies of Nigeria (AAAN), Lanre Adisa, has warned that the greatest threat facing advertising agencies is no longer losing pitches to competitors but becoming irrelevant in an era of artificial intelligence (AI), rapid technological disruption and changing consumer behaviour. Adisa gave the charge while delivering his welcome address at the 53rd Annual General Meeting (AGM) and Conference of the association held at Providence Hotel, Ikeja GRA, Lagos, where he…

Meta-owned Facebook has launched a dedicated mobile application for its most active Marketplace sellers, alongside a free identity verification system, as the social media giant pushes to build more specialised, single-purpose experiences within its ecosystem. The new app, called Seller, gives users who list and sell items frequently on Facebook Marketplace a separate space to manage listings, message buyers, and track how their items are performing, rather than doing so within the main Facebook app. The company…

Nigeria may not have qualified for the 2026 FIFA World Cup, but that disadvantage did not stop some savvy brands from using the global platform to make strong impressions. While Spain celebrated on the pitch with the trophy, fashion brands in Nigeria and other parts of the world created their own winning moments by turning the global event into a winning runway. The tournament was a celebration of culture, entertainment, and fashion. Social media buzzed with conversations about jerseys, celebrity outfits, and fan…

BUA Cement Plc has posted one of its strongest half-year performances on record, with pre-tax profit surging 79 percent to ₦384.44 billion in the first six months of 2026, up from ₦214.80 billion in the same period last year. The company's unaudited results, released this week, showed profit after tax climbing 79.6 percent to ₦324.88 billion, while earnings per share nearly doubled to ₦9.59 from ₦5.34 in H1 2025. Revenue grew 25.6 percent year-on-year to ₦728.93 billion, driven largely by expansion in the…

Transnational Corporation Plc (Transcorp) has reported a pre-tax profit of ₦75.9 billion for the first half of 2026, for the period ended June 30, 2026. The figure represents an 11.45 percent decline from the ₦85.7 billion posted in the corresponding period of 2025, according to the company's unaudited results released this week. Profit after tax came in at ₦54.4 billion, down 16.58 percent from ₦65.2 billion, while earnings per share fell to 323 kobo from 408 kobo. Group revenue for the half-year stood at…

The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, in collaboration with Addefort Nigeria, has announced the 13th edition of the Lagos Public Relations Stakeholders' Conference (LaPRSC), scheduled to hold on Thursday, August 20, 2026, at the MUSON Centre, Onikan, Lagos. With the theme, "Communication, Leadership and Innovation for Sustainable Community Transformation in Nigeria," the conference is expected to attract communication professionals, policymakers, government officials, corporate…

The Advertisers Association of Nigeria (ADVAN) has elected a new Executive Committee to steer the affairs of the association, bringing together senior marketing and communications professionals from some of Nigeria's leading brands and organisations. The newly elected team is led by O'tega Ogra, Senior Special Assistant to the President on Digital and New Media, who emerges as President, while Ediri Ose-Ediale continues in her role as Chief Executive Officer. Below is the composition of the new executive…

In a landmark move set to deepen the partnership between The Public Relations Consultants Association of Nigeria (PRCAN) and the Nigerian Institute of Public Relations (NIPR) and further strengthen professional standards in the industry, the NIPR President Dr. Ike Neliaku has officially registered his consultancy firm, Rightangle PR, under the newly amended NIPR Byelaw on Public Relations Consultancy Practice, 2026. He performed the registration during an official visit by an NIPR delegation to the PRCAN secretariat…