Brandcom - Linking the future

Big Brother Naija is back in business. Organisers of the reality show have announced the opening of auditions for Season 11, setting off a familiar wave of excitement among prospective housemates, just as brands and prospective sponsors who know exactly what this announcement means, check out various options that will fit their marketing calendars. In a statement last Saturday, the organisers said, “It’s time! #BBNaija Season 11 auditions registration is here,” with the registration window running from May 16 to…

The National Film and Video Censors Board (NFVCB) has classified 304 films between January and April 2026, reflecting steady growth in Nigeria’s film industry and underscoring the Board’s commitment to effective content regulation. The figure represents an increase from the 267 films approved during the same period in 2025. According to NFVCB, in the first four months of 2025, the Board classified 25 films in January, 58 in February, 114 in March, and 70 in April. For 2026, January recorded the highest number…

Bharti Airtel has announced plans to take much stronger control of its African business, Airtel Africa, through a proposed $2.9 billion share swap deal that could eventually see its stake climb to as high as 90%. The move, approved by Bharti Airtel’s board on 13 May 2026, is being positioned as a key step ahead of a planned IPO of Airtel Africa’s mobile money business later in 2026. Under the deal, Airtel Nigeria’s parent company will issue up to 146.8 million new shares at about 1,923 Indian rupees each to…

The world’s most celebrated football competition now has an official soundtrack. The recently released signature song by football’s world governing body, FIFA is titled “Dai dai”. The release comes from a vibrant joint effort of Colombian music icon Shakira, and Nigerian Afrobeats sensation, Damini Ogulu, widely known as Burna Boy.​​​​​​​​​​​​​​​​ The song was released via Sony Music Latin last Thursday. The track went live simultaneously on all major streaming platforms. The track captures the energy, passion…

The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, has announced a strategic collaboration with the Lagos Chamber of Commerce and Industry (LCCI) aimed at strengthening professional development, ethical communication and capacity building within Nigeria’s organised private sector. The framework for the partnership was established during a courtesy visit by the leadership of the NIPR Lagos Chapter, led by its Chairman, Samuel Ayetutu, PhD, fnipr, to the President and Chairman of Council of…

Sola Mosuro, the newly appointed Creative Director at X3M Ideas, has said he harbours no fear of artificial intelligence displacing human creativity in advertising, arguing instead that AI is simply the latest tool in a long line of technologies that creative professionals must learn to harness rather than resist. Mosuro made the remarks at the sidelines of the public presentation of the X3M Intelligence GenZ Drinking Report last week, where the agency's Strategy Lead, Ayoade Omolola, presented findings to…

Former Big Brother Naija housemate Queen Mercy Atang, may be inching toward a global record conversation after Guinness World Records took notice of her bread themed outfit at the 12th edition of the Africa Magic Viewers’ Choice Awards. Guinness World Record commented on a video shared on her Instagram page recently, writing, “Well, we do have a record for the largest cake dress… hmmm.” The reality star reacted promptly to the comment, writing back, “Hello @guinnessworldrecords, I see you in the comment section.”…