Brandcom - Linking the future

The New York Festivals Advertising Awards (NYFA) has announced its 2026 Shortlist Jury, bringing together a carefully curated panel of visionary industry leaders and award-winning creatives from across the globe. This year’s jury comprises more than 300 senior executives drawn from six continents and 43 countries, reflecting the diversity and global reach of today’s creative landscape. The panel includes an influential mix of Chief Creative Officers, CEOs, Chief Strategy Officers, Managing Directors, founders,…

MultiChoice, a CANAL+ company, has announced a major transition that will see the iconic titles that defined Showmax migrate to DStv Stream from April 1, 2026. As part of the move, a dedicated Showmax section will be introduced on the platform, offering audiences a curated selection of the service’s most celebrated originals alongside fan-favourite content. According to the company, these videos will be available alongside DStv Stream’s live channel offering, and accessible to subscribers on the DStv Compact,…

Victoria Adewunmi, The Founder and CEO of Watermark & Victoria, has shared a forward-looking perspective on Nigeria’s experiential marketing industry, pointing to a more data-informed, technology-enabled, and personalised future, one where brands must evolve continuously to remain relevant and impactful in an increasingly sophisticated market. Speaking in an exclusive interview with Brand Communicator, she outlined what lies ahead for agencies and brands across Nigeria and Africa, an evolution defined not by…

The Federal Competition and Consumer Protection Commission (FCCPC) has issued a strong directive to manufacturers, importers, distributors, and retailers, mandating that all consumer products in Nigeria must carry labels in the English language to safeguard public health and ensure informed consumer choices. This comes alongside heightened alarms over the proliferation of unsafe and substandard goods flooding markets, which the agency says is eroding consumer confidence and threatening market stability. …

L–R: Guest Speaker at the CWAY World Water Day celebration, Uwadiae Roland, Associate Prof. Marine Science UNILAG; Manager, Human Resources, CWAY Nigeria, Mrs. Angela Alisigwe-Ifeanyi; winner of the CWAY World Water Day Essay Competition (theme: Water & Gender), Fadare Oluwasefunmi, a student of FAS Comprehensive College, Ota, Ogun State; Group Head, Marketing, CWAY Group, Mr. Samuel Akinrimisi and President, Brand Journalists Association, Daniel Obi, during the CWAY World Water Day celebration held at the CWAY…

Leading water manufacturer, CWAY Drinking Water Science & Tech. Co. Ltd, has reinforced its commitment to delivering safe and accessible water to Nigerians, as it marked World Water Day 2026 with a strong consumer-focused message anchored on its theme “Where water flows, equality grows.” At the commemoration held at its Lagos head office, the company emphasised that access to clean water must remain consistent, inclusive, and sustainable, stressing that water is not just a daily necessity but a vital resource…

Devon King's has been a constant in Nigerian households for over five decades. Consistently showing up on breakfast tables, in family kitchens, at every meal that brought people together. Just like the women who run those same kitchens. Mothers who have shown up every single day, no thank-yous needed, no recognition required. This Mother's Day, Devon King's decided that kind of love deserved to be seen. They asked Nigerians to nominate their mothers and share the stories of the women who showed up for them…

In today’s business environment, reputational crises rarely begin with headlines. They start quietly through small, often overlooked signals that build over time. These signals may seem insignificant in isolation, but together they can point to deeper issues that, if ignored, may escalate into full-scale crises. For many organizations, the challenge is not the absence of warning signs, but the failure to recognise them for what they are. In an era of rapid information flow, increased regulatory scrutiny,…