BREAKING NEWS
- Breaking: X3M Ideas Makes History, Brings Home Nigeria’s First-Ever Cannes Lions Medal
- Publicis Groupe Africa Appoints Koo Govender As First Female CEO
- Influencers, Brands, Skitmakers, Others Now To Obtain Pre-exposure Approvals From ARCON Before Use On Social Media
- Just In: New Dawn For Advertising Regulation As Buhari Signs New ARCON Bill To Law
- Jandor Accuses JC Decaux, Afro Media, LASAA Of Aiding LASG In Electoral Misconduct
- Adenike Adebola Of Guinness Nigeria Makes IPA Effectiveness Awards 2022 Jury List
- Olubayo Adekanmbi Joins Airtel Africa UK Limited As Chief Strategy, Partnership And Sustainability Officer
- FIRS Partners NTA, FRCN, NOA To Enlighten Consumers On Tax Compliance
- Tayo Otubanjo Now Professor, Marketing, LBS
After a successful tenure at CWAY as Brand and Marketing Manager for Nutri Milk and Superkids, Tope Sule,!-->!-->!-->!-->!-->…
Access Bank To Reward Customer With Over N200m In DiamondXtra Season 17
As part of its commitment to transforming its customers’ lives and deepening financial inclusion across Nigeria, Access Bank Plc is rewarding its customers with millions of naira in its newly unveiled Season 17 loyalty reward scheme, DiamondXtra.
To mark the launch, the bank rewarded 165 lucky customers with cash prizes ranging from ₦5,000 to ₦100,000 in onsite draws held at the Lagos Trade Fair Complex in Lagos.
One of the major highlights of the new season is the return of the ‘Salary for Life’ initiative.!-->!-->!-->!-->!-->!-->!-->!-->!-->…
Mouka Unveils State-of-the-Art Sleep Gallery In Kano
Mouka, one of Nigeria's leading manufacturers of mattresses, pillows, and other bedding products, has announced the grand opening of its newest Sleep Gallery in the heart of Kano State, where the company was founded back in 1959.
Launching this gallery in Kano marks the next step in the oganisation’s plan to deepen distribution, thus ensuring that no Nigerian has to travel far to experience the comfort and quality of Mouka.
According to the company, this modern sleep experience centre is more than just a!-->!-->!-->!-->!-->!-->!-->!-->!-->…
Johnvents Group Makes Strategic Entry into Rice Market, Targets Senegal and The Gambia
In a bold move to enhance food supply and strengthen food security across Africa, Johnvents Group has successfully delivered its major vessel load of premium-quality rice, Johnvents Rice, to Senegal, marking the company’s official entry into the rice market.
Sourced from Pakistan, a top global producer accounting for over 8% of the world’s rice exports, this milestone supports Johnvents Group’s commitment to nourishing Africa and the world by creating sustainable agricultural value chains and ensuring access to!-->!-->!-->!-->!-->!-->!-->…
X3M Ideas Ranked Among Africa’s Fastest-Growing Companies 2025 By Financial Times Of London
…A Detailed Look At How Nigeria’s Creative Powerhouse Earned Its Spot On The Prestigious List
Nigeria’s X3M Ideas, one of Africa’s most admired advertising agencies, has earned a coveted spot on the Financial Times of London’s list of Africa’s Fastest-Growing Companies 2025, a reflection of its outstanding growth trajectory over a three-year period.
Ranked 31st out of 130 companies, the agency joins an elite cohort of enterprises that have demonstrated sheer resilience, innovation, and consistent expansion!-->!-->!-->!-->!-->!-->!-->!-->!-->!-->!-->…
2025 Roundtable Summit: Blanche Aigle To Drive Investment Opportunities For Nigeria’s Media Industry
Blanche Aigle Communications, a leading public relations and award-winning agency in Africa, is set to drive investment opportunities for Nigeria’s media industry with its 2025 edition of Media Roundtable Summit, a thought-leadership event dedicated to shaping the future of Africa’s media landscape.
With the theme, ‘Africa’s Media Renaissance: Building a Thriving Industry at the Intersection of Storytelling, Business, and Technology’, the event is expected to be a transformative gathering for industry!-->!-->!-->!-->!-->!-->!-->…
Golden Penny Pasta Campus Storm Set To Hit Abia State University, 15-16 May
Golden Penny Pasta is set to hold a campus activation event at the Abia State University (ABSU) on May 15-16. The two-day event promises to be an exciting experience for students, with a range of activities planned to engage and entertain thousands of young consumers expected at the event.
The campus activation is designed to promote Golden Penny Pasta as a high-flying youth-friendly brand as well as provide students with diverse opportunities to taste and experience the quality and goodness of the brand. The!-->!-->!-->!-->!-->!-->!-->…
Reckitt Nigeria Revitalizes Dettol Original Soap With 12-hour Protective Shield
Reckitt, a global leader in health, hygiene, and nutrition, has revealed a new claim for its Dettol original antibacterial bar soap in Nigeria. With regular use, the antibacterial soap is said to support the skin’s natural germ fighting ability for up to 12 hours, thereby ensuring your soap works with, not against, your skin’s natural defences against germs.
Tanzim Rezwan, Marketing Director, Reckitt Sub Saharan Africa stated, “At Reckitt, we recognise that modern life brings new challenges to maintaining!-->!-->!-->!-->!-->!-->!-->!-->!-->…
5G Rollout: Airtel Poised To Double Capital Spending On Rural Connectivity In 2025
Airtel Nigeria, one of the country’s leading telecoms operators, has revealed plans to double its capital expenditure in 2025 to accelerate the rollout of 5G services and expand mobile coverage in underserved rural areas.
According to Airtel, the increased spending will fund a major network upgrade, including the deployment of new sites, expansion of its fibre-optic backbone, and enhancement of existing infrastructure with high-capacity radios. Airtel also plans to leverage the 2Africa submarine cable to boost!-->!-->!-->!-->!-->!-->!-->…
Agency
X3M Ideas Zambia Hits Spotlight Yet Again, Wins Big At Marketing Excellence Awards
Following in its tradition of excellence, trailblazing creative advertising agency, X3M Ideas Zambia, the southern African subsidiary of the X3M Ideas Group headquartered in Lagos, Nigeria, has once again hit the spotlight as it has won big at the 2024 Marketing Excellence Awards ceremony organized by Zambia Institute of Marketing,!-->!-->!-->!-->!-->…
Read More...
X3M Ideas Ranked Among Africa’s Fastest-Growing…
…A Detailed Look At How Nigeria’s Creative Powerhouse Earned Its Spot On The Prestigious List
Nigeria’s X3M Ideas, one of Africa’s most admired!-->!-->!-->!-->!-->!-->!-->!-->!-->…
Read More...
WhyFinite: Scaling To The Big League With Marketing …
Marketing today is about crafting experiences that resonate, building connections that last, and driving results that matter. In this!-->!-->!-->!-->!-->…
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RIOT: Redefining Disruption in Nigeria’s Marketing Landscape, Turning Chaos Into Creativity
When people hear the word "riot," what often come to mind is chaos, upheaval, and unrestrained movement. "Running riot" connotes wild energy, breaking free from norms, and making an impact that cannot be ignored. However, in the marketing world, RIOT has redefined this concept entirely. In their hands, the term does not symbolize!-->!-->!-->!-->!-->…
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Riquesa: Delivering Tailored Solutions With Winning Formula…
The creative agency landscape has evolved significantly in recent years, with a growing demand for 360-degree marketing and creative services. This!-->!-->!-->!-->!-->…
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Lightinc:Pushing Creative Boundaries, Delivering Impactful…
“Create the highest, grandest vision possible for your life, because you become what you believe”. Those were the words of popular American!-->!-->!-->!-->!-->…
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Magazines
Issue 103, Print Edition
Issue 102, Print Edition
Issue 101, Print Edition
Issue 100, Print Edition
Issue 99, Print Edition
Agency
X3M Ideas Zambia Hits Spotlight Yet Again, Wins Big At Marketing Excellence Awards
Following in its tradition of excellence, trailblazing creative advertising agency, X3M Ideas Zambia, the!-->!-->!-->!-->!-->…
People
Tope Sule Pitches Tent With Tolaram As Brand Manager For Indomie
After a successful tenure at CWAY as Brand and Marketing Manager for Nutri Milk and Superkids, Tope Sule,!-->!-->!-->!-->!-->…
Spotlight
Blanche Aigle Communications Propels Hilda Baci’s Cook-a-thon to Global…
In the world of culinary achievements, breaking a Guinness World Record is no small feat. When renowned!-->!-->!-->…
Cover Story
I Want To Be Remembered As Someone Who Served With Unwavering Dedication -Steve…
If there is anything Steve Babaeko loathes with great passion, it is self-glorification. When he was!-->!-->!-->!-->!-->…
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