Brandcom - Linking the future

YouTube has unveiled a major push into creator-led television-style programming as it positions itself as the future of global media and streaming entertainment. The announcement was made during the company’s annual Brandcast upfront event held at Lincoln Centre in New York, where YouTube executives pitched advertisers on why creators are now the new generation of media powerhouses. At the centre of the presentation was YouTube’s expanded “Creator Shows” lineup, a slate of professionally packaged series led by…

Google has unveiled a new range of laptops called Googlebook, centred on Gemini, the company’s leading family of models. The tech giant is partnering with Acer, Asus, Dell, HP, and Lenovo to produce the first Googlebooks in a range of shapes and sizes, with a launch scheduled later in the year. The company describes Googlebook as the first laptop designed from the ground up around Gemini to offer personal and proactive assistance. The laptops will ship with a feature called “Magic Pointer,” a new…

There's a particular kind of electricity that fills a room when you're surrounded by women who refuse to apologize for their ambition. It's not the aggressive electricity of competition, it's something far more compelling: the quiet, unstoppable energy of professionals who have decided, categorically and without equivocation, that excellence is not negotiable. This is what you encounter when you step into the world of CWAY Foods and Beverages, Nigeria's multinational powerhouse that has quietly orchestrated one…

For years, the question of gender equity has shifted from the periphery of corporate responsibility into the very core of business strategy. For forward-looking organisations, inclusion has since moved beyond a moral checkbox to a competitive advantage. Nowhere is this more evident than within the ecosystem of Airtel Nigeria, one of Africa’s leading telecommunications providers, where women are not only present but profoundly influential in shaping the brand, its voice, and its market relevance. At Airtel…

The Nigerian Institute of Public Relations (NIPR) has revived its Kogi State Chapter and inaugurated an interim Executive Committee, tasking the new leadership with building an inclusive structure that will deepen participation and grow its membership base. Speaking at the inauguration held at the Banquet Hall of the Government House in Lokoja recently, NIPR President Ike Neliaku stressed that every chapter holds utmost importance to the institute, as they play crucial roles in strengthening its relevance in…

TikTok has announced a new partnership with Vistar Media aimed at significantly expanding its “Out of Phone” advertising capabilities beyond the app itself. According to both parties, the collaboration will allow advertisers to extend their TikTok campaigns across more than one million additional high-traffic digital out-of-home placements, creating new opportunities for brands to reach audiences in public spaces. eMarketer research revealed that Vistar Media controlled over 1.1 million digital out-of-home…

BUA Foods Plc has announced its unaudited financial results for the first quarter ended March 31, 2026, delivering moderate earnings growth and improved margins, underpinned by resilient operational performance despite external volatility. According to the financial report, profit after tax increased by 14% to ₦142.32 billion, compared to ₦125.28 billion in Q1 2025, reflecting the Company’s continued focus on cost discipline, operational efficiency, and value-driven execution. Revenue for the period stood at…

Cadbury Nigeria Plc has appointed Ayman Hussein F. Gaafar as its new managing director, effective May 15, 2026. The company’s board of directors approved the appointment following a recommendation from its Governance and Risk Committee. Gaafar takes over from Folake Ogundipe, who has served as interim managing director since December 2025, steering the company through a transitional period. Gaafar brings extensive experience from a career spanning some of the world's leading consumer goods companies, including…