Brandcom - Linking the future

Nigerian artists generated over N60 billion in royalties from Spotify streams in 2025, marking a 140% revenue increase over the past two years, according to the platform's latest report. This figure underscores the explosive global growth of Nigerian music, with earnings more than doubling from previous years. The report highlights 30.3 billion streams and 1.6 billion listening hours generated by Nigerian artistes on Spotify throughout 2025. A significant portion of these royalties stemmed from international…

The Nigerian Exchange (NGX) All-Share Index soared to an unprecedented high of 201,474.9 points on March 16, 2026, marking a 1.55% surge that lifted total market capitalization to N129.3 trillion. Spearheading this remarkable rally was BUA Cement, which surged 10% from N270 to N297 per share, topping the gainers’ list and generating an impressive N649 billion in new investor wealth. This stellar performance, complemented by strong gains from Zenith Bank, propelled the market cap by N1.97 trillion in a single day,…

...Conference To Focus On Industry Repositioning For Next Frontier One of the most anticipated gatherings in Nigeria’s marketing communications calendar, the National Advertising Conference (NAC) 2026 is set to take place from November 11 to 13, 2026, in Abuja. Now in its 6th edition, the conference will focus on repositioning the advertising and marketing communications industry for the next frontier, with the theme “Repositioning the Marketing Communications Industry for the Next Frontier.” Organised by…

Indomie, Nigeria’s most loved instant noodle brand and a trusted household staple across generations, is once again raising the bar in brand innovation with the launch of the 2026 edition of Show Some Love To Mum Campaign, an imaginative Mother’s Day campaign that blends artificial intelligence with Nigeria’s rich cultural heritage to create personalised praise poetry celebrating mothers. Setting a new benchmark for creative storytelling, Indomie is pioneering a first-of-its-kind approach in Africa by combining…

Publicis Groupe has announced the acquisition of AdgeAI, an industry-leading measurement and content intelligence company, in a move designed to enhance real-time creative performance analysis for brands by integrating AdgeAI into its production ecosystem. AdgeAI is one of the industry’s largest and most advanced, powered by connected identity, Publicis aims to deliver real-time content measurement and predictive performance insights that brands can immediately act upon to improve content effectiveness and…

Mabel Adeteye, Head of Brands & Marketing Communications at Wema Bank, has been appointed as a jury member for the 2026 SABRE Awards Africa, one of the most prestigious honours in global public relations, reputation, and engagement. The SABRE Awards, organised by PRovoke Media, celebrate superior achievement in strategic communications across Africa and beyond. As part of a distinguished panel of senior communication professionals representing both corporate and agency leadership across the continent,…

Abuja Chief Justice of Nigeria (CJN) Hon. Justice Kudirat Kekere-Ekun has hailed the Federal Competition and Consumer Protection Commission (FCCPC) as indispensable to Nigeria's economic integrity, emphasizing its frontline role in shielding consumers and fostering competition. Delivering the keynote at the opening of a three-day Competition and Consumer Protection Law Conference at the National Judicial Institute (NJI) in Abuja on March 10, 2026, the CJN spotlighted FCCPC's statutory mandate under the Federal…

The Advertising Regulatory Council of Nigeria and the Federation of State Gaming Regulators of Nigeria have formalized a historic agreement that promises to end the era of fragmented advertising rules in the country’s booming gaming sector, anchoring the partnership squarely within President Tinubu’s vision of true federalism. With the new development, effective April 1st, 2026 Nigeria's gaming industry is entering one of the most consequential periods in its regulatory history. Following the Supreme Court's…