Brandcom - Linking the future

Most sponsorships still operate on an awareness model. Brands secure visibility. Audiences consume content. Engagement ends there. But consumer behaviour has evolved. Today's audiences increasingly expect opportunities to participate, contribute and influence outcomes. This shift has accelerated the rise of creator culture, community-led engagement and user-generated content across Nigeria. As Headline Sponsor of MasterChef Nigeria Season One, Power Oil is responding to this…

The Nigeria Digital Public Relations Summit has unveiled a six-member Advisory Board comprising respected professionals drawn from public relations, strategic communications, media, and digital innovation. The establishment of the Advisory Board marks a significant milestone in the evolution of the Summit, now in its 11th year. Board members will provide independent counsel, industry insight, and strategic support to strengthen the Summit's relevance, reach, and impact. They will champion strategic partnerships,…

The National Institute of Marketing of Nigeria (NIMN) has announced that an induction of new members and existing members, as well as elections to fill vacant council seats will be conducted during its upcoming Annual Marketing Conference and Annual General Meeting (AGM) scheduled for Port Harcourt from June 18 to 20. This was disclosed by the NIMN President, Dr. Bolajoko Bayo-Ajayi, in a press briefing held yesterday at the NIMN office in Lagos. The three-day conference, themed “Community, Culture &…

MTN Group, one of Africa’s largest telecom providers, is making a major comeback into the continent’s video streaming market. On Monday, the company officially launched MTN One TV, a platform offering live television, local content, and international programming. The move marks its most significant attempt to break into digital entertainment since its South Africa-focused FrontRow service shut down in 2017. This time, MTN is embracing a flexible model service which will offer a mix of free-to-view content,…

The Ojude Oba Festival is no longer merely one of Nigeria’s most celebrated cultural gatherings; it is rapidly emerging as one of Africa’s most influential cultural brands. A newly released Media Intelligence Report by P+ Measurement Services reveals that Ojude Oba 2026 recorded its strongest media performance to date, achieving significant growth across audience reach, media visibility, social engagement, international attention and digital discoverability. The report analysed media…

The publisher of Brand Communicator and Co-convener of MarkHack, Joshua Ajayi, has said that Nigeria's marketing industry must move beyond conversations about artificial intelligence tools and begin to address their impact on culture, identity, and human experience. Speaking at the grand finale of MarkHack 5.0, Ajayi said the rapid adoption of AI across marketing, media and business requires industry leaders to focus not only on technological capabilities but also on how algorithms are shaping society and…

The President and Chairman of the Council of the National Institute of Marketing of Nigeria (NIMN), Dr. Bolajoko Bayo-Ajayi, has warned that growing dependence on artificial intelligence and automated technologies is contributing to declining consumer trust, challenging marketers to place human connection at the centre of innovation. Speaking at MarkHack 5.0, Nigeria's flagship marketing technology conference, Bayo-Ajayi said the rapid integration of AI into customer engagement, data analytics and personalised…

The African Public Relations Association (APRA) and the Namibian Press Agency (NAMPA) have signed a Memorandum of Understanding (MoU) to strengthen collaboration ahead of the 2026 Effective Communicators Conference (ECC) and Annual General Meeting holding in Namibia. The agreement formalises plans for both organisations to jointly host the continental event scheduled for July 14–17, 2026, in Swakopmund. The conference, themed “Communication Reconsidered: A Driving Force for Constant Progress,” is being organised…