Brandcom - Linking the future

The second and final evening of the 2026 Loeries Awards saw Joe Public carting away both Agency of the Year and Independent Agency of the Year titles, the awards that celebrate creative work in advertising and brand communication across Africa and the Middle East. Also honoured were Heineken Beverages, named Brand of the Year, and Publicis Groupe, which received Regional Agency Group of the Year. During the event, Reg Lascaris of TBWA\Hunt Lascaris was also inducted into the Loeries Hall of Fame, an honour for…

Elev8 Media Advertising Limited, the company behind many landmark Lagos billboards, is now advertising inside Lagos Life, the browser game that has drawn millions of young Nigerians since it was launched. The firm said its brand now appears on in-game advertising spaces, putting it in front of the game's large audience. It announced the move in a statement shared on social media. Elev8 Media which is behind popular billboards such as King of Marina at CMS and The Majesty at TBS in Lagos, recently relaunched…

Veteran business leader and marketing expert, Lampe Omoyele is set to headline the fifth Annual Public Lecture of the flagship National Institute of Marketing of Nigeria (NIMN), Ikeja Chapter. Omoyele who is also the Chief Executive Officer of Lagos based advertising stop shop, Nitro 121 will be joined by other distinguished speakers and experts including Prof. Lere Baale who is the Chief Executive Officer of Business School Netherlands International (BSN Nigeria) and Chairman of the Governing Council of the…

From retro-inspired outfits and team challenges to customer appreciation messages and public service pledges, Nigerian brands took Customer Service Week 2026 to social media with content designed to celebrate employees and reinforce their commitment to customers. Yet, as companies showcased their celebrations, customer complaints about service delivery continued to surface online, highlighting the challenges of turning a week of appreciation into a year-round customer experience. Observed from October 5 to 9 under…

Mohammad Ali Pate, Minister of Health and Social Welfare The Advertising Regulatory Council of Nigeria (ARCON) has warned Nigerians to be wary of the circulating AI-generated ad using the image and voice of Federal Minister of Health and Social Welfare, Prof. Mohammed Ali Pate on social media platform, TikTok, to sell prostate and weak erection medications. The warning was contained in press statement issued earlier today and signed by ARCON’s Director-General, Dr Olalekan Fadolapo. The apex advertising…

The Federal High Court sitting in Abuja has struck out the N150 million campaign billboard fine imposed on political parties in Enugu State, in a major victory for the opposition. The court described the levy as unfair and against the principles of free and fair political participation. In the judgment delivered on Thursday 8th October, the court held that while the Enugu State Structures for Signage and Advertisement Agency (ENSSAA) has the statutory mandate to regulate outdoor advertisement, such financial…

Power Oil has marked the 10th edition of WalkHeartOn, its annual initiative designed to encourage Nigerians to embrace healthier lifestyles and prioritise heart health. Held on October 1, 2026, at The Stables Sports Ground in Surulere, Lagos, WalkHeartOn 10.0 recorded 25,536 registrations and 11,896 physical attendees. The milestone demonstrates the scale the initiative has achieved over the past decade, evolving from a traditional fitness walk into a broader platform for wellness, community and engagement.…

The Securities and Exchange Commission (SEC) has assured fintech and digital asset firms of clearer regulatory pathways, saying it is focused on strengthening market stability without stifling innovation in the sector. SEC Director-General, Dr Emomotimi Agama, disclosed this on Wednesday in Abuja at the second Bi-Annual Regulator/FinTech Clinic organised by the Commission. Agama said the SEC was committed to creating an environment where fintech and digital asset operators can enter and operate in the market while…