BREAKING NEWS
- 2026 Pitcher Awards Postponed
- Breaking: X3M Ideas Makes History, Brings Home Nigeria’s First-Ever Cannes Lions Medal
- Publicis Groupe Africa Appoints Koo Govender As First Female CEO
- Influencers, Brands, Skitmakers, Others Now To Obtain Pre-exposure Approvals From ARCON Before Use On Social Media
- Just In: New Dawn For Advertising Regulation As Buhari Signs New ARCON Bill To Law
- Jandor Accuses JC Decaux, Afro Media, LASAA Of Aiding LASG In Electoral Misconduct
- Adenike Adebola Of Guinness Nigeria Makes IPA Effectiveness Awards 2022 Jury List
- Olubayo Adekanmbi Joins Airtel Africa UK Limited As Chief Strategy, Partnership And Sustainability Officer
- FIRS Partners NTA, FRCN, NOA To Enlighten Consumers On Tax Compliance
- Tayo Otubanjo Now Professor, Marketing, LBS
The National Agency for Food and Drug Administration and Control (NAFDAC) has issued a clearance statement!-->!-->!-->!-->!-->…
Airtel Nigeria Opens Applications For Mid-Career Professionals
Airtel Nigeria is recruiting experienced professionals for its 2026 Mid-Career Professionals Programme. The recruitment is targeting candidates eager to step in and grow within senior roles in the telecoms company.
According to guidelines published on Airtel’s enterprise tracking career portals, applicants must have at least eight years of verified working experience to qualify.
The recruitment covers three key business areas.In Sales & Distribution, the company noted that it is looking for candidates with!-->!-->!-->!-->!-->!-->!-->!-->!-->…
BBNaija Opens Season 11 Auditions As Brands, Prospective Sponsors Check Options
Big Brother Naija is back in business. Organisers of the reality show have announced the opening of auditions for Season 11, setting off a familiar wave of excitement among prospective housemates, just as brands and prospective sponsors who know exactly what this announcement means, check out various options that will fit their marketing calendars.
In a statement last Saturday, the organisers said, “It’s time! #BBNaija Season 11 auditions registration is here,” with the registration window running from May 16 to!-->!-->!-->!-->!-->!-->!-->…
BBNaija Opens Season 11 Auditions As Brands, Prospective Sponsors Check Options
Big Brother Naija is back in business. Organisers of the reality show have announced the opening of auditions for Season 11, setting off a familiar wave of excitement among prospective housemates, just as brands and prospective sponsors who know exactly what this announcement means, check out various options that will fit their marketing calendars.
In a statement last Saturday, the organisers said, “It’s time! #BBNaija Season 11 auditions registration is here,” with the registration window running from May 16 to!-->!-->!-->!-->!-->!-->!-->…
NFVCB Reports Growth In Nigeria’s Movie Industry, Classifies 304 Films In 2026
The National Film and Video Censors Board (NFVCB) has classified 304 films between January and April 2026, reflecting steady growth in Nigeria’s film industry and underscoring the Board’s commitment to effective content regulation. The figure represents an increase from the 267 films approved during the same period in 2025.
According to NFVCB, in the first four months of 2025, the Board classified 25 films in January, 58 in February, 114 in March, and 70 in April.
For 2026, January recorded the highest number!-->!-->!-->!-->!-->!-->!-->!-->!-->…
Bharti Airtel Moves To Tighten Grip On Africa With $2.9bn Share Swap Plan
Bharti Airtel has announced plans to take much stronger control of its African business, Airtel Africa, through a proposed $2.9 billion share swap deal that could eventually see its stake climb to as high as 90%. The move, approved by Bharti Airtel’s board on 13 May 2026, is being positioned as a key step ahead of a planned IPO of Airtel Africa’s mobile money business later in 2026.
Under the deal, Airtel Nigeria’s parent company will issue up to 146.8 million new shares at about 1,923 Indian rupees each to!-->!-->!-->!-->!-->!-->!-->…
Shakira, Burna Boy Drop Official Song For 2026 World Cup
The world’s most celebrated football competition now has an official soundtrack. The recently released signature song by football’s world governing body, FIFA is titled “Dai dai”.
The release comes from a vibrant joint effort of Colombian music icon Shakira, and Nigerian Afrobeats sensation, Damini Ogulu, widely known as Burna Boy.
The song was released via Sony Music Latin last Thursday. The track went live simultaneously on all major streaming platforms. The track captures the energy, passion!-->!-->!-->!-->!-->!-->!-->!-->!-->…
NIPR Lagos Chapter, LCCI Forge Strategic Partnership On Capacity Building And Business Communication
The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, has announced a strategic collaboration with the Lagos Chamber of Commerce and Industry (LCCI) aimed at strengthening professional development, ethical communication and capacity building within Nigeria’s organised private sector.
The framework for the partnership was established during a courtesy visit by the leadership of the NIPR Lagos Chapter, led by its Chairman, Samuel Ayetutu, PhD, fnipr, to the President and Chairman of Council of!-->!-->!-->!-->!-->!-->!-->…
AI Is a Tool, Not a Threat, Says X3M Ideas’ New Creative Director
Sola Mosuro, the newly appointed Creative Director at X3M Ideas, has said he harbours no fear of artificial intelligence displacing human creativity in advertising, arguing instead that AI is simply the latest tool in a long line of technologies that creative professionals must learn to harness rather than resist.
Mosuro made the remarks at the sidelines of the public presentation of the X3M Intelligence GenZ Drinking Report last week, where the agency's Strategy Lead, Ayoade Omolola, presented findings to!-->!-->!-->!-->!-->…
Agency
Publicis Bets On AI Future With $2.2 Billion LiveRamp Deal
French advertising giant, Publicis Groupe, has announced its agreement to acquire U.S.-based data collaboration firm, LiveRamp, in an all-cash deal valued at approximately $2.2 billion. The company made the announcement Yesterday.
The acquisition marks another major step in Publicis’ long-term strategy to strengthen its data and AI!-->!-->!-->!-->!-->!-->!-->…
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Elev8 Media Launches Fully Digital Outdoor Advertising…
ELEV8 MEDIA, one of Lagos’s foremost premium outdoor advertising companies, today announced the launch of its new digital platform at!-->!-->!-->!-->!-->…
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X3M Ideas Strengthens Senior Leadership Team With Two…
...Ayoade Aderoju Named Brand & Strategy Director; Sola Mosuro Appointed Creative Director
X3M Ideas, one of Africa's leading full-service!-->!-->!-->!-->!-->!-->!-->…
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Why We Carried Out The Gen Z Drinking Study, Steve Babaeko Reveals
Following the presentation by Ayoade Omolola, Strategy Lead at X3M Ideas of the agency’s groundbreaking Gen Z Drinking Report to stakeholders at the Lagos Marriott Hotel Ikeja last Friday, attention shifted from the data itself to why X3M Ideas decided to undertake such an ambitious consumer intelligence study in the first place.
The!-->!-->!-->!-->!-->!-->!-->…
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Why Are Gen Zs Not Drinking? X3M Intelligence Says That May…
The prevailing assumption that Nigeria’s Generation Z is turning away from alcohol has become one of the most discussed themes in contemporary consumer!-->!-->!-->!-->!-->…
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Omnicom Consolidates 180 & adam&eveDDB New York…
Omnicom Group is merging 180 and adam&eveDDB New York, two of its creative agencies, into a new entity called Lola USA. The move!-->!-->!-->!-->!-->!-->!-->…
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Magazines
Issue 113, Print Edition
Issue 112, Print Edition
Issue 111, Print Edition
Issue 110, Print Edition
Issue 109, Print Edition
Agency
Publicis Bets On AI Future With $2.2 Billion LiveRamp Deal
French advertising giant, Publicis Groupe, has announced its agreement to acquire U.S.-based data!-->!-->!-->!-->!-->…
People
Ideas Origin Media Bolsters Leadership With Oyekunle Oyefi, Tosin Oladipo…
Ideas Origin Media has announced the appointment of Oyekunle Oyefi as Business Lead and the confirmation!-->!-->!-->!-->!-->…
Spotlight
From Detty December To AFRIMA: How Lagos Is Redefining Destination Branding With…
From Afrobeats to festivals, sports to December revelry, Lagos is showing African cities how to turn!-->!-->!-->!-->!-->…
Cover Story
I Want To Be Remembered As Someone Who Served With Unwavering Dedication -Steve…
If there is anything Steve Babaeko loathes with great passion, it is self-glorification. When he was!-->!-->!-->!-->!-->…


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