Manchester City’s Financial Breaches: Implications For The Brands Behind The Club
For almost three years, Manchester City’s financial case has been one of the lingering challenging issues…
BREAKING NEWS
- FPL Media Appoints Oluwatobi Dada As Chief Marketing Officer To Drive Strategic Growth And Innovation
- Tony Elumelu To Step Down As UBA Chairman, Emmanuel Nnorom Named Successor
- 2026 Pitcher Awards Postponed
- Breaking: X3M Ideas Makes History, Brings Home Nigeria’s First-Ever Cannes Lions Medal
- Publicis Groupe Africa Appoints Koo Govender As First Female CEO
- Influencers, Brands, Skitmakers, Others Now To Obtain Pre-exposure Approvals From ARCON Before Use On Social Media
- Just In: New Dawn For Advertising Regulation As Buhari Signs New ARCON Bill To Law
- Jandor Accuses JC Decaux, Afro Media, LASAA Of Aiding LASG In Electoral Misconduct
- Adenike Adebola Of Guinness Nigeria Makes IPA Effectiveness Awards 2022 Jury List
- Olubayo Adekanmbi Joins Airtel Africa UK Limited As Chief Strategy, Partnership And Sustainability Officer
X Unveils AI Tool That Turns Web Links Into Ad Campaigns
X has launched X Lift, an artificial intelligence tool that lets a business turn its website address into a ready-to-review advertising campaign in a few clicks.
The company unveiled the product recently at Advertising Week New York, a major US industry gathering.
Under the system, an advertiser enters a business web address, and X's AI generates a range of ad options, including images and written copy. The advertiser picks the ones to use. The tool can also build the rest of the campaign, including who the…
Loeries 2026: Maggi Mami, Vaseline’s Nigerian Prince, Others Emerge Finalists, As Publicis Groupe, Dentsu Top Nomination List
Premium campaign entries Maggi Mami and Vaseline & the Real Nigerian Prince are among the finalists that will slug at the 2026 Loeries Awards.
The two campaigns are competing in different categories at the continental creative festival. Maggi Mami, by Nestlé for Maggi, is a finalist in the Audio Experiences/Activations category, while Vaseline & the Real Nigerian Prince, by Unilever for Vaseline Body Oil, has been shortlisted in the Audience Insights Innovation category. Another campaign, Lux My…
CMOs Fear AI Content Boom Is Delivering Less Impact – Dentsu Report
A new report from Dentsu Creative says about three in four chief marketing officers (CMOs) worry that their teams are producing more content that delivers less impact, as artificial intelligence makes it faster to create.
Titled "Making It Real," the report found that 76 per cent of CMOs hold that concern, while 74 per cent agree that more assets do not necessarily mean greater impact. It is based on a survey of 1,950 senior marketing decision-makers in 14 markets, including India, conducted in April 2026.
The…
LAIF Awards 2026 Unveils First Batch Of Jurors
The Lagos International Advertising Festival (LAIF) has unveiled the jury leadership and first batch of jurors for its 2026 edition, as preparations gather pace for the annual celebration of creativity in Nigeria’s advertising industry.
Leading this year’s jury is Esosa Osagiede, Group Creative Director, Insight Publicis, who has been appointed Radio LAIF Jury President and overall Jury President.
For the Media LAIF category, Promise Oduh, Chief Operating Officer, French West & Central Africa, mediaReach OMD…
PZ Cussons Posts High Operating Profit, Stronger Margins In Q1
PZ Cussons Nigeria Plc has reported higher operating profit and stronger margins for the first quarter of its 2027 financial year covering June to August 2026.
Operating profit rose to N8.54 billion from N5.85 billion in the same period last year, according to the company's unaudited results. Organic operating profit was reported to have grown by 39 per cent.
Gross profit increased to N19.78 billion from N15.90 billion, while cost of sales stood at N45.06 billion. Gross margin improved to about 30.5 per cent…
Brand Nigeria Poised To Gain Investors Confidence, Ranks 8th Most Investable African Economy
Nigeria may be on its way to gaining more internal and external investors as it has recently moved up four places to become the eighth most investable economy in Africa, according to the 2026 Bloomberg Economics Investment Risk-O-Meter, a ranking that grades how risky each market is for investors.
Africa's biggest oil producer and refiner, overtook Rwanda, Tanzania, Kenya and Namibia among the 19 African economies assessed. It rose from 12th position last year and was the biggest climber in this year's…
Faith-Based Movie, Agbara Nla Breaks Nollywood Box Office Record With N71m Preview Revenue
Faith based Yoruba film Agbara Nla: The Return has recorded more than N71 million at the West African box office from preview screenings, setting several box office records ahead of its nationwide cinema release last Friday.
The film sold more than 12,000 tickets during the preview period, with figures from Nile Entertainment and Nigerian box office records showing that it achieved the highest single day preview revenue reported in West Africa and the biggest preview admission figure for a film in 2026.
The…
Nigeria @ 66: Ajiborode, Osineye, Medebem Harp On Values, Trust As Tools For Nation Branding
As Nigeria turned 66 recently Dr Abiodun Ajiborode, the Founder/CEO of Brand Management Academy and BLIM, Funmi Osineye, Category Manager, Culinary (Maggi) at Nestle Nigeria, and Tolulope Medebem, COO/Lead Consultant at Aster Integrated Marketing Limited and the President of Experiential Marketing Association of Nigeria(EXMAN), all leading voices in marketing and business have opined that the country can only build a stronger global reputation by backing its image with clear values, dependable systems and results…
Agency
Publicis Media Leads Global Ad Agency Rankings In H1 2026
Publicis Media topped the rankings for advertising business in the first half of 2026, pulling in $3.24 billion in billings worldwide, according to a new report from agency research firm COMvergence.
The figure covers wins, losses, and client retentions on a net basis. Key account wins for the group included Adidas in China, HP,…
Read More...
DOCHASE ADX CEO Says Nigeria Has Massive Opportunity To Lead…
The Chief Executive Officer of Dochase ADX, Chibuike Goodnews, has said that Nigeria has major opportunities to leapfrog into the artificial…
Read More...
PepsiCo Poised To Unify Strategy Across 200 Markets, Picks…
PepsiCo has appointed Publicis Groupe as its exclusive global media partner, ending a relationship with Omnicom's OMD network that spanned more…
Read More...
Chain Reactions Africa Wins Large Consultancy Category, Ranks 3rd In New Continental PR Index
Lagos-based Public Relations firm, Chain Reactions Africa, has won the Large Consultancy category of a newly launched continental ranking of public relations firms, while placing third overall among the top five agencies assessed across Africa.
The honour came from Earned First, a global PR intelligence platform that tracks the industry…
Read More...
X3M Ideas Donates 50 Walkie-Talkies To Onigbongbo Security…
X3M Ideas has donated 50 Motorola walkie-talkies to the Onigbongbo Local Council Development Area (LCDA) to support the operations of its Security Marshal…
Read More...
Omnicom Production Appoints Natasha Royzina To Head Global…
Omnicom Production has named Natasha "Tasha" Royzina as its global head of content operations, deepening the company's push into technology-driven and…
Read More...
Comments