Brandcom - Linking the future

Marketing Communication experts and analysts alike are eagerly waiting to find out the winners at the Brandcom Awards holding tomorrow, November 25, 2022. This event is one of Nigeria’s most prestigious recognition platforms that honour outstanding brands and marketing communications professionals at D’Podium Int’l Event Centre, Ikeja, Lagos. According to the organizers, the award this year promises to be memorable as outstanding individuals and brands in different categories will be rewarded for their remarkable…

The Advertising Regulatory Council of Nigeria (ARCON) has expressed concern over the increasing spate of exposure of unapproved political advertisements ahead of the 2023 General Elections on all media platforms. Exposure of unapproved advertisements without prior approval of the Advertising Standards Panel is an offence under section 34[3) of the Act. All political parties, elective political office aspirants, political campaign organisations, advertisement agencies, and media space owners are hereby advised to…

L-R: Chairman of STB McCann and former Chairman of Zenith Bank, Steve Omojafor; CEO of Entod Marketing Ltd, Iquo Ukoh; and Erudite Professor of Strategic Management and Dean, Lagos Business School, Pan-Atlantic University, Lagos, Chris Ogbechie. Three marketing communication high-fliers and legends will be inducted into the Brandcom Awards’ Hall of Fame taking place on Friday, November 25th, 2022 at the D’Podium Event Center, Ikeja, Lagos. The Hall of Fame Induction is part of the 2022 Brandcom Awards ceremony…

Over 400 creative agencies have been shortlisted for the 2022 edition of the Lagos Advertising and Ideas Festival (LAIF) prestigious awards. The 2002 LAIF Awards which is the 17th edition of the celebration of creative excellence by the Advertising Agencies Association of Nigeria (AAAN) is billed to hold at the Landmark Event Centre, Victoria Island, Lagos on Saturday, November 26, 2022. 7even Interactive, Dentsu Creative, DKK & Associates, Imaginarium Marketing Communications, X3M Ideas, IMS Advertising, Insight…

The Outdoor Advertising Association of Nigeria (OAAN) and one of the leading out-of-home advertising companies, Four Pulley Ltd Media, have partnered to host its maiden Conference, Exhibition, and Awards scheduled to hold on November 23, 2022, in Ikeja, Lagos. The OAAN’s three-in-one event themed “OOH At The Edge”, will comprise the morning session, which is the OAAN conference with exhibition stands open to visitors and delegates while the afternoon session will be the launch of a pioneering advertising…

The Nigerian Institute of Public Relations (NIPR) has urged stakeholders to figure out the problem of attacks during political rallies ahead of the 2023 elections before it escalates. This admonition was given by the NIPR National President, Mallam Muktar Sirajo at the Wazobia 2022 Virtual Summit organised in collaboration with Africa Fora during the weekend. He noted that processes leading to the election were as critical as the outcomes, describing the violence at the campaign venues as worrisome. “As a…

L-R: Mr. Fikayo Babatunde, Chief Operating Officer, The SME Mall; Mrs. Ediri Ose-Ediale, Chief Executive Officer/Executive Director, Advertisers Association of Nigeria (ADVAN) and Osamede Uwubanmwen, President ADVAN during Advertisers Association of Nigeria ADVAN SME Business Summit in Lagos. The President of the Advertisers Association of Nigeria (ADVAN), Osamede Uwubanmwen, alongside other business and marketing experts have tasked budding entrepreneurs in Nigeria to adopt modern, technological tools and techniques to…

As the 2022 FIFA World Cup competition kicks off in Qatar, MultiChoice has promised to bring all the action from Qatar to football fans across the continent through its YaQatar discount promo. Interestingly, families and football enthusiasts alike will be able to follow their favourite teams and players as they compete for the ultimate prize The World Cup which started November 20 with the participation of 32 countries will be aired on DStv with all 64 football matches in Pidgin English, Yoruba, Igbo, and Hausa…

Showmax Pro, an African streaming platform has just announced a 111% year-on-year growth as it ramps up for its biggest broadcasting event of the FIFA World Cup Qatar, where all 64 matches will be streamed live from SuperSport. Interestingly, for the first time since the platform was launched in 2020, Showmax Pro will offer a 4K streaming experience to subscribers for the World Cup, the biggest sports tournament in the world. The 4K stream will have up to 50 frames per second (fps),…

Amstel Malta Ultra and VerveLife 5.0 have partnered to bring Africa's biggest fitness party to life. The event which was held at the Landmark Event Centre, Lagos with other exciting fitness activation taking place across the country. At the fitness party, Amstel Malta Ultra and VerveLife served a whole day of groovy fitness fun, complete with loads of Amstel Malta Ultra as the official malt drink of the event. Speaking on the partnership, Maire Abia-Bassey, Senior Brand Manager, Amstel Malta Ultra…

One of Nigeria’s leading mobility platforms, Bolt, has launched the first ride-hailing inter-city trip category in the country. In addition to the launch, Bolt is also offering a 20% discount on all intercity trips to promote its affordability, and it is valid for up to a maximum of NGN 5,000 per ride. This development comes on the backdrop of Bolt’s desire to build sustainable cities by easing mobility for Nigerians and to also connect cities and transport people conveniently, an extension of its intracity…

YouTube has announced its plans to support creators and the creative economy in Africa with $20,000 and $50,000 respectively through the 2023 #YouTubeBlack Voices creators and artist cohorts. This announcement was made by the Managing Director, Emerging Markets, YouTube EMEA, Alex Okosi, in a statement on Tuesday. According to him, the initiative from YouTube was a follow-up to a global, multi-year commitment made in 2020, and the grant is to uplift and grow Black creators, artists, songwriters, and producers on…

Africa's top streaming platform, Showmax, is partnering with top video-sharing platform, TikTok to organize an online challenge tagged the Naija Comedy Festival hashtag challenge. The Challenge which kicked off on Thursday, 10th of November, 2022 was organized to allow young and aspiring content creators to become the next TikTok Comedy Star. It will run for 4 weeks on TikTok, while the voting stage of the challenge will happen in the final week. According to the organisers, 5 finalists will win prizes from…

Access Bank Plc, with the support of Development Finance Institutions (DFIs), has announced its commitment to provide a $1 billion lifeline to boost micro, small and medium enterprises (MSMEs) businesses across Africa. This was announced by Seyi Kumapayi, Executive in charge of the Africa subsidiaries, Access Bank Group at a two-day African MSMEs Immersion Roundtable organized in Lagos. The event themed ‘Enhancing the Capabilities of MSMEs Across Africa’ was organized for MSMEs in the country and across Africa,…

The Chairman of Access Bank, Dr. Ajoritsedere Awosika has called on financial institutions and well-meaning Nigerians to assist governments at all levels in funding the education sector to ease the burden of government. This call was made by Awosika in a lecture she delivered at the fourth convocation ceremony of Chrisland University, Abeokuta, Ogun State. In her lecture titled: “The Visible and Invisible Hands of Development: Interrogating the Roles of Tertiary Institutions and Financial Sector in Nigeria,” she…