Brandcom - Linking the future

Kehinde Kadiri, Portfolio Manager for Non-Alcoholic brands, Nigerian Breweries PLC Maltina, the flagship non-alcoholic drink from the stables of Nigerian Breweries and Nigeria’s first locally produced malt drink was launched in Nigeria as Maltona in 1976. It was positioned as a pick-me-up drink for tired consumers who needed nourishment and refreshment. The slogan ‘Maltona for pleasure and energy’ drove the first Press and TV advertising campaigns. In 1977, Maltona was changed to Maltina, and in 1996, Maltina introduced…

Martin Mabutho, Chief Customer Officer , MultiChoice Nigeria Mr Martin Mabutho is the Chief Customer Officer of MultiChoice Nigeria, a leading Pay TV provider in Nigeria with an array of quality productions and other services. Recently, DStv emerged one of the most admired brands in Africa as the MultiChoice-owned video entertainment brand joined a number of other globally revered brands on Brand Africa’s list of top 100 most admired brands in Africa. In this interview with Brand Communicator, Mabutho speaks on the…

Adweek, a leading global advertising industry publication has named OMD Worldwide, an Omnicom Media Group Agency as Global Media Agency of the Year 2020 for the second consecutive year. The accolade marks the sixth time that OMD has been named Adweek Global Media Agency of the year since 2010. Profiling the agency in its February 24th issue, Adweek credits OMD for sustaining the stunning 2018 comeback globally that earned it the Global Media Agency of the Year title last year; and for…

Preetesh Sewraj Mr Preetesh Sewraj was recently appointed by The Loeries Board as the new Chief Executive Officer from 1 April 2020 after Andrew Human who served as CEO for 15 years stepped down in 2019.  Sewraj, a leading business innovator will take over the reins of the Loeries, Africa and the Middle East’s largest brand communication awards. Sewraj, an experienced business leader and innovator has worked with major brands including Unilever, Samsung, Nedbank and Vodacom. He successfully launched Product of the…

Philip Akesson, Country Manager, Travelstart Nigeria Meet Philip Akesson, the country manager for Travelstart Nigeria. He set up the overall business strategy for the online travel company, change the management structure and oversees the successful implementation to ensure growth of the business in Nigeria. In this interview the Stockholm School of Economics graduate, who has spent close to a decade building online businesses in Europe and Africa from the ground up speaks to Brand Communicator about competition, why…

Otis Ojekhoa is the Managing Director of one of Nigeria’s foremost experiential marketing agencies, Brands Optimal. A consummate professional with over 17 years of experience in the integrated marketing communications industry. He has worked on many local, continental and global brands. In this interview with Brand Communicator’s Jeremiah Agada and Tolulope Egbewumi, he speaks about myriads issues affecting the industry including marketing spend, payment circle, EXMAN, experiential business in 2019 among others.…

Lanre Adisa, CEO/CCO, Noah's Ark Communications Mr Lanre Adisa, CEO/CCO, Noah’s Ark Communications is among the judges selected for this year’s Loeries Creative Week which is less a month away. In this interview, Lanre who will be judging Categories for Live, PR and OOH bares his mind on the business of brand and marketing, the kind of creativity and innovation he will be looking for at the 2019 Loeries Awards and other sundry issues. Professional Achievements. I started out as a trainee copywriter…