Brandcom - Linking the future

From retro-inspired outfits and team challenges to customer appreciation messages and public service pledges, Nigerian brands took Customer Service Week 2026 to social media with content designed to celebrate employees and reinforce their commitment to customers. Yet, as companies showcased their celebrations, customer complaints about service delivery continued to surface online, highlighting the challenges of turning a week of appreciation into a year-round customer experience. Observed from October 5 to 9 under…

Mohammad Ali Pate, Minister of Health and Social Welfare The Advertising Regulatory Council of Nigeria (ARCON) has warned Nigerians to be wary of the circulating AI-generated ad using the image and voice of Federal Minister of Health and Social Welfare, Prof. Mohammed Ali Pate on social media platform, TikTok, to sell prostate and weak erection medications. The warning was contained in press statement issued earlier today and signed by ARCON’s Director-General, Dr Olalekan Fadolapo. The apex advertising…

The Federal High Court sitting in Abuja has struck out the N150 million campaign billboard fine imposed on political parties in Enugu State, in a major victory for the opposition. The court described the levy as unfair and against the principles of free and fair political participation. In the judgment delivered on Thursday 8th October, the court held that while the Enugu State Structures for Signage and Advertisement Agency (ENSSAA) has the statutory mandate to regulate outdoor advertisement, such financial…

Power Oil has marked the 10th edition of WalkHeartOn, its annual initiative designed to encourage Nigerians to embrace healthier lifestyles and prioritise heart health. Held on October 1, 2026, at The Stables Sports Ground in Surulere, Lagos, WalkHeartOn 10.0 recorded 25,536 registrations and 11,896 physical attendees. The milestone demonstrates the scale the initiative has achieved over the past decade, evolving from a traditional fitness walk into a broader platform for wellness, community and engagement.…

The Securities and Exchange Commission (SEC) has assured fintech and digital asset firms of clearer regulatory pathways, saying it is focused on strengthening market stability without stifling innovation in the sector. SEC Director-General, Dr Emomotimi Agama, disclosed this on Wednesday in Abuja at the second Bi-Annual Regulator/FinTech Clinic organised by the Commission. Agama said the SEC was committed to creating an environment where fintech and digital asset operators can enter and operate in the market while…

X has launched X Lift, an artificial intelligence tool that lets a business turn its website address into a ready-to-review advertising campaign in a few clicks. The company unveiled the product recently at Advertising Week New York, a major US industry gathering. Under the system, an advertiser enters a business web address, and X's AI generates a range of ad options, including images and written copy. The advertiser picks the ones to use. The tool can also build the rest of the campaign, including who the…

Premium campaign entries Maggi Mami and Vaseline & the Real Nigerian Prince are among the finalists that will slug at the 2026 Loeries Awards. The two campaigns are competing in different categories at the continental creative festival. Maggi Mami, by Nestlé for Maggi, is a finalist in the Audio Experiences/Activations category, while Vaseline & the Real Nigerian Prince, by Unilever for Vaseline Body Oil, has been shortlisted in the Audience Insights Innovation category. Another campaign, Lux My…

A new report from Dentsu Creative says about three in four chief marketing officers (CMOs) worry that their teams are producing more content that delivers less impact, as artificial intelligence makes it faster to create. Titled "Making It Real," the report found that 76 per cent of CMOs hold that concern, while 74 per cent agree that more assets do not necessarily mean greater impact. It is based on a survey of 1,950 senior marketing decision-makers in 14 markets, including India, conducted in April 2026. The…