Brandcom - Linking the future

Dochase ADx has unveiled Retain AI, an artificial intelligence-powered advertising platform designed to revolutionise targeted advertising by helping businesses identify potential customers, develop tailored campaigns and improve advertising efficiency. The platform was launched at the Brandcom Awards 2026, held over the weekend at the Landmark Event Centre, Victoria Island, Lagos. Speaking with journalists at the launch, Chibike Goodnews, Founder and Chief Executive Officer of Dochase and Retain AI, said the…

The Group Chief Executive Officer of GDM, Dr Victor Gbenga Afolabi, has urged brand builders to look beyond advertising and public relations in building successful brands, stressing that consumer trust depends largely on the quality of products, service delivery and the experiences businesses create for their customers. Dr. Afolabi made the call while delivering the keynote address at Brandcomfest 2026, held at the Landmark Event Centre, Lagos, where leading brands, agencies and marketing professionals gathered to…

Experts in marketing communications, advertising, and brand management have called on businesses to prioritise consumer trust, innovation, and meaningful engagement as technology, economic pressures, and changing consumer expectations reshape Nigeria’s business environment. The call was made at BRANDCOMFEST 2026, a thought-leadership conference that precedes the annual Brandcom Awards. This year’s event was held at the Landmark Event Centre, Lagos, last Saturday. During the conference, industry professionals examined…

The convener of Brandcomfest/ Brandcom Awards, Joshua Ajayi, has informed marketing and communications professionals that brands cannot buy lasting consumer connection with advertising or PR alone, insisting that they must earn it through trust. Ajayi revealed this fact during his welcome address at this year’s event, held on Saturday at the Landmark Event Centre, Lagos, under the theme "Brand Building, Consumer Connection and Disruptive Realities." "You cannot buy connection with volume alone. You earn it…

Nigeria’s foremost brewing company, Nigerian Breweries Plc (NB Plc), through its Nigerian Breweries-Felix Ohiwerei Education Trust Fund, has inaugurated a Digital Learning Centre at Wisdom International School of Excellence (WISE), Sauka, Lugbe, Abuja, in honour of Ms. Serah Yusuf, winner of the 2025 Maltina Teacher of the Year Competition. The school infrastructure project forms part of the broader objective of the Maltina Teacher of the Year initiative, which recognises outstanding educators while extending the…

Awesome Communication's annual Brandcomfest and Brandcom Awards is set to hold tomorrow, Saturday, 24th October, 2026. Nigeria's marketing and communications heavyweights are expected to grace the occasion holding at Landmark Event Centre, Onikan, Lagos. The event which is themed "Brand Building, Consumer Connection and Disruptive Realities, has Dr Victor Afolabi, Group Managing Director of Hazon Holdings and GDM Group as the keynote speaker. Other speakers include Joshua Chibueze, Co-founder and Chief…

Unilever Nigeria Plc has released its unaudited financial statement for the nine-month period ended 30 September 2026, recording continued growth in revenue and profitability, underpinned by strong brand fundamentals, disciplined operations and route to market execution. The Company recorded revenue of ₦184.0 billion, representing growth of 18% compared with ₦155.4 billion in the corresponding period of 2025. Gross profit increased by 34% to ₦85.5 billion from ₦63.9 billion in the prior-year period, with gross…

Corporate Communications, Public Affairs and Sustainability Lead at Nestlé Nigeria, Victoria Uwadoka is set to be inducted into the prestigious Brandcom Hall of Fame at the 2026 Brandcom Awards, in recognition of her outstanding contributions to public relations, corporate communications and the integrated marketing communications industry. The awards ceremony, scheduled for Saturday, October 24, at the Landmark Event Centre, Lagos, will follow the 2026 BrandComFest, which will bring together leading marketing…