Brandcom - Linking the future

Winifred Wessels, Head of Marketing - Filmhouse Cinemas …Understanding Consumer Behaviour as a Driver of Growth “The research that you typically will wait for is right in front of you." With this observation, Winifred Wessels, Head of Marketing at Filmhouse Group, highlights an important opportunity for businesses to better understand their consumers: paying attention to the conversations already happening on social media. In Episode 3 of Great Conversations Network’s 10 Questions series, Winifred…

Publicis Groupe has completed its $2.2 billion acquisition of data collaboration platform LiveRamp, paving the way for the launch of what it describes as the advertising industry's first plug-and-play artificial intelligence (AI) growth engine. The company disclosed this on Monday, describing the acquisition as a strategic move to help businesses adopt AI-powered operations while retaining full ownership and control of their data, technology and systems. The all-cash acquisition, first announced in May, brings…

Google has introduced a free digital learning platform that will enable Nigerians and other Africans to acquire artificial intelligence (AI) and other in-demand digital skills without requiring constant internet access. The initiative, which forms part of the company’s ambition to train three million people across Africa by 2030, is designed to make digital education more accessible, particularly for individuals facing high internet costs and limited connectivity. The announcement was contained in a statement…

P+ Measurement Services which pioneered independent reputation intelligence and auditing for Nigeria’s public relations and communications industry in 2015, marks its 11th anniversary with a rebrand as a full-fledged Independent Reputation Intelligence and Performance Audit Consultancy. The milestone introduces its proprietary P+ Reputation Audit™ technology, an upgraded client reporting framework, Media Threat Intelligence and a redesigned website. Since its establishment, P+ has championed independent media…

Public relations practitioners and communication experts have called for greater transparency, accountability and human oversight in the deployment of artificial intelligence (AI), warning that the growing spread of misinformation and manipulated content poses a threat to public trust and democratic discourse in Nigeria. They made the call at the 26th edition of the NECCI PR Roundtable, held recently at Eko Hotel and Suites, Victoria Island, Lagos, where stakeholders from government, business, technology,…

Celebrities and social media influencers who promote fraudulent products and services will from henceforth be made to answer for it, the Independent Corrupt Practices and Other Related Offences Commission (ICPC), the Economic and Financial Crimes Commission (EFCC) and the Federal Competition and Consumer Protection Commission (FCCPC) have said. The agencies gave this warning recently, citing how billions of naira had been lost by Nigerians who put money into products promoted by popular public figures. The…

Seun Adaramola, Marketing Director, West Africa, Visa; Osato Evbuomwan, Senior Director, Marketing, Coca-Cola; Esosa Osagiede, Group Creative Director, Insight Publicis and other industry leaders are set to headline the Real Talk Lagos Debate. The event which is organised by Women in Marketing (WiM) Africa, is scheduled to hold tomorrow at La Bamba, Ikeja GRA, Lagos. Real Talk is a series by WiM Africa, the pan-African arm of the global Women in Marketing network, which brings women and male allies together…

Brandcom Awards has inducted Victoria Ndidiamaka Anyianuka, outgoing Corporate Communications, Public Affairs and Sustainability Lead at Nestlé Nigeria, into its Hall of Fame, the platform’s highest Level of distinction, in recognition of her outstanding contributions to public relations, corporate communications, and the integrated marketing communications industry. She joins a rich list of marketing communication gurus such as Biodun Shobanjo, Chairman, Troyka Group, Udeme Ufot, Group Managing Director of SO&U;…