Brandcom - Linking the future

The Federal Competition and Consumer Protection Commission (FCCPC) has issued a strong directive to manufacturers, importers, distributors, and retailers, mandating that all consumer products in Nigeria must carry labels in the English language to safeguard public health and ensure informed consumer choices. This comes alongside heightened alarms over the proliferation of unsafe and substandard goods flooding markets, which the agency says is eroding consumer confidence and threatening market stability. …

L–R: Guest Speaker at the CWAY World Water Day celebration, Uwadiae Roland, Associate Prof. Marine Science UNILAG; Manager, Human Resources, CWAY Nigeria, Mrs. Angela Alisigwe-Ifeanyi; winner of the CWAY World Water Day Essay Competition (theme: Water & Gender), Fadare Oluwasefunmi, a student of FAS Comprehensive College, Ota, Ogun State; Group Head, Marketing, CWAY Group, Mr. Samuel Akinrimisi and President, Brand Journalists Association, Daniel Obi, during the CWAY World Water Day celebration held at the CWAY…

Leading water manufacturer, CWAY Drinking Water Science & Tech. Co. Ltd, has reinforced its commitment to delivering safe and accessible water to Nigerians, as it marked World Water Day 2026 with a strong consumer-focused message anchored on its theme “Where water flows, equality grows.” At the commemoration held at its Lagos head office, the company emphasised that access to clean water must remain consistent, inclusive, and sustainable, stressing that water is not just a daily necessity but a vital resource…

Devon King's has been a constant in Nigerian households for over five decades. Consistently showing up on breakfast tables, in family kitchens, at every meal that brought people together. Just like the women who run those same kitchens. Mothers who have shown up every single day, no thank-yous needed, no recognition required. This Mother's Day, Devon King's decided that kind of love deserved to be seen. They asked Nigerians to nominate their mothers and share the stories of the women who showed up for them…

In today’s business environment, reputational crises rarely begin with headlines. They start quietly through small, often overlooked signals that build over time. These signals may seem insignificant in isolation, but together they can point to deeper issues that, if ignored, may escalate into full-scale crises. For many organizations, the challenge is not the absence of warning signs, but the failure to recognise them for what they are. In an era of rapid information flow, increased regulatory scrutiny,…

Airtel Africa has notched a groundbreaking milestone, successfully testing SpaceX's Starlink Mobile direct-to-cell service in Kenya's remote dead zones, paving the way for seamless connectivity across its 14 markets, including Nigeria, starting 2026. The trials, conducted in areas bereft of traditional cell towers, proved flawless on standard 4G-compatible smartphones, enabling WhatsApp calls, Facebook Messenger, and Airtel app transactions via Starlink's constellation of 650 satellites. This leap builds on a…

The Public Relations Consultants Association of Nigeria (PRCAN) successfully hosted the maiden edition of its PRCAN Knowledge Hub on Tuesday, March 24, 2026, at the Lagos Marriott Hotel, Ikeja, drawing top government, regulatory, and corporate communicators to master AI-driven strategic communication. Themed “AI-Driven Strategic Communication: Mastering Algorithmic Disruption and Digital Volatility," the hybrid event equipped attendees with tools to transform digital chaos into competitive edge. The summit…

In this exclusive interview, Abayomi Ayoola, founder and Managing Director of Exposé Marketing Solutions speaks with Brand Communicator about the journey from banking hall to brand activations, why structure came before creativity at his agency, what global and indigenous brands can learn from each other, and why the transformation of experiential marketing is not a future trend but a present reality that demands immediate adaptation. Your career journey began right in a banking hall. At what moment did you…