Visa Enables Nigerian Cardholders To Make Secure Payments With Google Pay

Visa, a world leading brand in digital payments, has announced the launch of Google Pay in Nigeria through its partnership with Google and participating financial institutions. Eligible Visa cardholders of participating financial institutions can now make contactless and online payments using their Android devices. The launch marks another step in Nigeria’s digital payments journey, giving eligible customers a convenient way to pay without carrying physical cards. Cardholders of participating financial…

Brandcom Awards 2026: Success Is Built Gradually, Not Overnight – Convener Joshua Ajayi

The convener of the Brandcom Awards, Joshua Ajayi, has urged young marketing and communications professionals to be patient, consistent and responsible in building their careers, noting that none of this year's honourees "arrived overnight." Ajayi spoke on Saturday, October 24, 2026, at the Brandcom Awards 2026 held at the Landmark Event Centre in Lagos, where brands, individuals and agencies were honoured. Addressing the young professionals directly, he asked them to take note of the people celebrated on the…

Brandcomfest 2026: PiggyVest’s Chibueze Says Customer Relationships Drive Brand Differentiation

Mr Joshua Chibueze, Co-founder and Chief Marketing Officer of PiggyVest, has said that strong customer relationships, transparency and continuous innovation are key to differentiating a brand in a saturated market, stressing that businesses must focus on exceeding customer expectations rather than competing solely on products. Chibueze shared these insights during a Fireside Chat titled “Differentiation in the Midst of Saturation: An Exposé by a Doer,” at Brandcom Fest 2026, held at the Landmark Event Centre. …

Indomie Palooza Brings Delicious Indomie Combos, Fun & Memorable Moments Across Nigeria

Under the theme “Where Moments Meet Fun,” the nationwide activation transformed familiar Indomie moments into a larger celebration of entertainment, creativity and community, giving consumers new ways to connect with the brand beyond the dining table. The nationwide tour kicked off on September 12 and travelled across Nigeria, culminating in a two-day grand finale on October 10 and 11. Along the way, Indomie Palooza brought together live music, interactive games, competitions, giveaways and creative food…

Bose Ogunyemi Wins Marketing Personality Of The Year At Brandcom Awards

Bose Ogunyemi, Category Head, Juices at C.H.I. Limited, has been named Marketing Personality of the Year (Juice Category) at the Brandcom Awards, recognising her contribution to brand building, marketing leadership and business growth. Ogunyemi leads C.H.I. Limited’s juice portfolio, including Chivita and Capri-Sun, two familiar brands in Nigeria’s beverage market. In her role, she provides strategic direction for the category, drives its growth and profitability, and leads a team focused on turning marketing ideas…

ARCON Honours Idris, Alake, Shobanjo, Brands & Agencies At Maiden ASRA Awards

The Advertising Regulatory Council of Nigeria (ARCON) has honoured the Minister of Information and National Orientation, Mohammed Idris; Minister of Solid Minerals Development, Dele Alake; advertising industry veteran, Dr Biodun Shobanjo; and other industry leaders, brands and agencies for their contributions to the growth of Nigeria’s advertising and marketing communications industry. The recognition took place at the maiden edition of the ARCON Special Recognition Awards (ASRA), held last Friday, at the…

Nigeria Set To Roll Out Red Carpet As Delegates From 126 Countries Converge In Abuja For Global PR Summit

Nigeria is set to host, with fanfare, thousands of delegates from more than 126 countries for the 2026 World Public Relations Forum, scheduled to hold from November 15 to 21, 2026. The Minister of Foreign Affairs, Bianca Odumegwu-Ojukwu, disclosed this recently, following a courtesy visit by a delegation of the Nigerian Institute of Public Relations (NIPR), led by its President, Dr Ike Neliaku. The forum will bring together public relations practitioners, strategic communications experts and branding professionals…

Brandcomfest 2026: Industry Analysts Urge Agencies To Prioritise Consumer Trust In Brand Building

Screenshot Marketing communications professionals have urged agencies and brands to invest in research, strengthen consumer relationships and deliver measurable business results as changing consumer expectations, emerging technologies and economic pressures reshape the industry. The call was made during the first panel session at Brandcomfest 2026, held at the Landmark Event Centre, Lagos, last Saturday. The session examined how agencies could help brands remain relevant, build consumer loyalty and respond to the…

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Maxxconnection: 13 Years Of Combining Creativity, Data, & Effective Execution

In experiential marketing, the difference between a brand that is seen and one that is remembered often…
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People

Airtel Africa Appoints Goriola Bakare As Home Broadband Experience Lead

Airtel Africa has appointed Goriola Bakare as its Home Broadband Experience Lead, effective October 1,…
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Spotlight

From Detty December To AFRIMA: How Lagos Is Redefining Destination Branding With…

From Afrobeats to festivals, sports to December revelry, Lagos is showing African cities how to turn…
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Cover Story

I Want To Be Remembered As Someone Who Served With Unwavering Dedication -Steve…

If there is anything Steve Babaeko loathes with great passion, it is self-glorification. When he was…
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