Brandcom - Linking the future

Award-winning creative advertising campaigns are more than twice as likely to deliver measurable effectiveness, according to new findings released by global marketing intelligence platform, WARC. The latest edition of WARC’s The Health of Creativity 2026 report found that while 21 per cent of all creatively awarded ideas subsequently received recognition for effectiveness, the figure rose to 45 per cent among ideas that ranked among the most creatively awarded campaigns. The report, released on September 17,…

The Nigeria Digital PR Summit (NDPRS) has unveiled a new institutional recognition programme to honour 50 outstanding digital communications professionals. This is following the recent opening of nominations for the third Nigeria Digital Public Relations Awards. The Nigeria Digital PR Summit will recognise the inductees into the Digital Communications Ambassador (DICA) Class of 2026 at the Nigeria Digital PR Awards Gala, themed ‘Art of Influence’, scheduled to hold on Friday, October 16, 2026, in Lagos. …

The Association of Corporate Communication and Marketing Professionals in Banks (ACAMB) has called for credible and responsible communication as artificial intelligence, digital media and faster information flow continue to reshape how Nigeria's banking industry tells its stories. ACAMB president Babajide Sipe made the call on Tuesday, September 15, 2026, at a press conference at Bankers House, Lagos, to mark the association's 30th anniversary, themed "30 Years of Shaping Narratives and Building Trust." Sipe…

P+ Measurement has launched the Africa Reputation Pulse (ARP), a landmark continental reputation intelligence and audit infrastructure designed to give African institutions evidence-led insight into how they are seen, trusted, represented and positioned across media, public narratives and generative AI environments. The launch is being delivered in partnership with Brand Communicator, Comms Avenue and Comms Africa, bringing together leading communications platforms to advance sovereign reputation intelligence across…

The Deputy Governor of Lagos State, Dr. Obafemi Hamzat, will deliver the keynote address at the 2026 edition of PodFest Naija, a festival celebrating storytelling, podcasting and the growing creative economy in Nigeria. The festival is scheduled to hold on September 25, 2026, at Harbour Point, Victoria Island, Lagos. Hamzat, an engineer with experience across technology and business, is expected to speak on creativity, technology, culture and the future of Lagos, with a focus on the role of young creators,…

The Golden Penny Soup Festival in Ibadan served more than bowls of soup last Saturday, as its masterclass sessions at Liberty Stadium gave attendees practical lessons on turning food, creativity, and traditional skills into viable income opportunities. The masterclasses formed an important part of the festival experience, reflecting Golden Penny’s effort to combine its celebration of Nigerian food culture with opportunities for attendees to learn skills and discover new ways to build value from their interests. …

The Advertising Regulatory Council of Nigeria (ARCON) has warned Nigerians against a fake investment advertisement circulating on Facebook, which uses AI-generated images of President Bola Ahmed Tinubu, Minister of Finance and Coordinating Minister of the Economy, Taiwo Oyedele, and Dangote Group Chairman, Aliko Dangote. The advertisement promotes a purported Naira Refinery Investment Fund and promises unrealistic returns to potential investors. In a statement dated September 15, 2026, ARCON said preliminary…

Liberty Stadium, Ibadan was transformed into a massive celebration of Nigerian food, culture, entertainment and family fun on Saturday as Golden Penny hosted its Soup Festival, bringing together food lovers, families and fun seekers for a day packed with culinary experiences, competitions, masterclasses and live entertainment. Over the years, Golden Penny has continued to celebrate food, culture and its consumers through a series of engaging festivals and activations, including the Golden Penny Children’s Day…