Brandcom - Linking the future

L-R: Marketing Director, CWAY, Mr. Rohit Gupta; Brand Ambassador, CWAY Water, Chef Tolani; Assistant General Manager, CWAY Water, Mr. Abiodun Sulaymon; and Assistant Marketing Director, CWAY, Mr. Funso Elubeku. CWAY Water Lagos Nigeria’s flagship and premium water brand has formally unveiled popular influencer and food content creator, Chef Tolani Tayo-Osikoya, widely known as Chef T and Diary of A Kitchen Lover, as its new Brand Ambassador. The formal inking of the partnership on paper held at the Company's Lagos…

In the last few years, experiential marketing, sometimes called engagement marketing, live marketing, event marketing, special events, on-ground marketing, or participation marketing has gained massive traction by creating immersive and memorable experiences for consumers in Nigeria. Its activities have not only transformed the way brands interact with their audiences but also contributed significantly to the country's economic growth. Economic Benefits Looking at the big picture of the economy,…

Nigeria’s first-ever marketing and media conference, MarkHack 4.0, is proud to announce the Nigerian MarTech Awards, an initiative dedicated to recognizing and celebrating the innovators, creators, and trailblazers transforming Nigeria's marketing landscape through technology. This award event aims to promote and honour innovation in marketing technology. The vision of the Nigerian MarTech Awards is to cultivate a vibrant ecosystem where creativity and technology intersect, driving growth and engagement…

Marketing and creative advertising Amazon, Esosa Osagiede has been selected as a Juror for Print and Publishing Lions at the 2025 Cannes Lions International Festival of Creativity. The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering in the advertising and creative communications industry. Announcing this on her LinkedIn page, an excited Esosa said, "I’m incredibly humbled…

Niyi Aderibigbe, Head of Brand Marketing and Corporate Communications at Transcorp Hotels Plc, has been recognized as this year's distinguished Spokesperson in the hospitality sector by the Nigerian Institute of Public Relations (NIPR). The award was presented during the prestigious National Spokespersons Awards 2025, held in Abuja on Wednesday, April 16, 2025. The annual awards ceremony celebrates excellence and professionalism in public relations and communications across various sectors. Aderibigbe’s…

Wema Bank has announced the commencement of its capital raising exercise with N150bn rights issue on April 14, 2025, According to a corporate disclosure filed with the Nigerian Exchange Limited on Friday, the bank is undertaking a rights issue of 14,286,785,417 ordinary shares of 50 kobo each based on two new ordinary shares for every three ordinary shares at N10.45 per share. Recently, Wema Bank said that it would be raising capital through a combination of a rights issue and a special placement exercise to raise…

FirstBank of Nigeria is partnering with Eko Hotel to give theatre enthusiasts a memorable and exciting Easter celebration with a two-day musical show debut, 'The Jewel'. According to the organisers, the Eko Hotel’s Convention Center will be transformed into a futuristic Broadway spectacle with the highly anticipated premiere of “The Jewel”—a groundbreaking musical theatre production that redefines the stage experience. The show which takes place on April 18th and 19th 2025 at the Eko Hotel Convention Center,…

Marketing maestros, executive powerhouses, creative geniuses, and industry professionals have shared valuable insights into the secret sauce to great leadership identity, which includes tenacity, resilience, authenticity, and inclusion. These insights were shared at the just-concluded third edition of the Imperfectly Awesome Conversations Summit, hosted by Dr. Omotola Bamigbaiye. The event, which was held on Sunday, April 13, 2025, at the Muson Centre, Onikan, Lagos, explored the art of rising above adversity,…