Brandcom - Linking the future

Following an expanded partnership between CANAL+ and Samsung Electronics, the DStv Stream app will now be pre-installed on new Samsung Smart TVs sold in Nigeria and 17 other African countries. The agreement covers English and Portuguese-speaking African markets, including Nigeria, Kenya, Angola, Tanzania, Uganda, Zambia, Zimbabwe and South Africa. It marks the first pre-installation rollout of a MultiChoice Group streaming application on Samsung Smart TVs. The development comes after the completion of the…

Nigeria's advertising and marketing communications ecosystem is set to converge for the 2026 National Advertising Conference (NAC), the industry's flagship annual gathering, under the theme: “Repositioning the Marketing Communications Industry for the Next Frontier.” The conference will bring together leading professionals across the marketing communications value chain - including advertisers, agencies, media owners, regulators, technology innovators, and business leaders - to examine the trends, disruptions,…

Meta has officially launched paid subscription plans for WhatsApp, Facebook, and Instagram globally, marking the social media giant's boldest move yet into consumer subscriptions, and Nigerian users are already seeing the plans live on their devices. Announced recently, the new "Plus" plans give power users access to exclusive features across Meta's most popular apps for a few dollars a month. WhatsApp Plus comes in at $2.99 per month internationally, while Facebook Plus and Instagram Plus are each priced at…

The Nigerian Institute of Public Relations (NIPR) and the Nigerian Export Promotion Council (NEPC) have entered into a partnership to promote Made-in-Nigeria products and services locally and internationally, as part of efforts to boost economic growth. The partnership was announced by the President of NIPR, Dr. Ike Neliaku, during a visit by the institute’s delegation to the NEPC headquarters in Abuja. Neliaku said the collaboration was important because both organisations play key roles in shaping Nigeria’s…

AdForum has announced the launch of AskMaud, a new AI-powered research assistant that transforms the company’s extensive advertising archive into a conversational intelligence platform for agencies, brands, consultants and strategists. Built on AdForum’s database of more than 250,000 campaigns, 50,000 agencies and 25 years of curated industry data, AskMaud allows users to explore advertising trends, benchmark competitors, identify creative strategies and uncover campaign precedents using natural language queries. …

The Association of Corporate Communication and Marketing Professionals in Banks (ACAMB) has kicked off activities marking its 30th anniversary with a tree-planting exercise on Providence Street, Lekki Phase 1, Lagos, signalling what promises to be a months-long celebratory rollout for the banking industry's foremost communications body. The green initiative held recently drew senior figures from Nigeria's banking and financial sectors who showed up in full force despite a heavy downpour. In a gesture that blended…

Global quick-service restaurant giant KFC has unveiled an extensive worldwide rebranding initiative aimed at modernising the nearly century-old brand and strengthening its appeal among younger consumers in an increasingly competitive fast-food market. According to the company, the transformation is designed to ensure that KFC remains relevant across global markets while preserving the heritage and distinctive identity that have made it one of the world's most recognised restaurant brands. Speaking on the…

Meta has announced that its social media platform, Threads, has surpassed 500 million monthly active users, marking a significant milestone in the app’s growth. The company, which made the announcement recently, said the achievement reflects increasing demand for a public platform focused on conversation and community engagement. “Today we’re announcing that Threads has reached 500 million monthly active users, a milestone that reflects people’s desire for a public space built around conversation,” Meta said. …