Brandcom - Linking the future

It's no longer news that the Federal High Court sitting in Lagos has recently set aside the ₦60 billion regulatory fine the Advertising Regulatory Council of Nigeria (ARCON) impose on Facebook Nigeria Operations Limited (FNOL) in October 2024. Hon Justice Yelim Bogoro's decision in suit FHC/L/CS/2205/2024 has been reported widely in the days since, and much of that reporting has fixated on the size of fine, sixty billion naira which, as expected will make the headlines. But the fine itself is close to old…

Airtel Africa's Chief Executive Officer, Sunil Taldar, has announced that the telecommunications company is committed to connecting 5,000 schools across Africa to the internet by 2027, through its philanthropic arm, the Airtel Africa Foundation, in partnership with the United Nations Children's Fund (UNICEF). The $57 million partnership, launched in 2021, has so far cumulatively connected 3,296 schools, providing internet access to over 2 million learners and about 40,000 teachers across the continent. The…

As part of efforts to strengthen Nigeria's global image through tourism, entertainment and strategic public relations, the Nigerian Institute of Public Relations (NIPR) and the Nigerian Tourism Development Authority (NTDA) have inaugurated a Joint Technical Committee to develop tourism and entertainment packages for delegates attending the World Public Relations Forum (WPRF), scheduled for November 15–21, 2026, in Abuja. The committee, inaugurated at the NTDA headquarters in Abuja, has been charged with designing…

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has called for the recognition of strategic public relations as a critical pillar of national security, nation building and public trust. The call was made at the grand finale of Lagos PR Fest 2026, where communication professionals, security experts, academics, policymakers and corporate leaders gathered at the MUSON Centre, Onikan, Lagos. The conference and Annual General Meeting (AGM), held on July 9, concluded a week-long programme of…

The National Institute of Marketing of Nigeria (NIMN) and the Lagos Business School (LBS) have unveiled a joint consumer insight report, Community, Culture, and Connection: Re-imagining the New Market. The report has fresh data to the fore on how Nigerians engage with brands amid a shifting economic and social landscape. Speaking at the launch, NIMN Registrar Thelma Okoh described the report as an unvarnished look at the future of commerce in Nigeria, saying trust has become the primary currency of the market and…

The President and Chairman-in-council of the Nigerian Institute of Public Relations (NIPR), Dr. Ike Neliaku, will deliver the keynote address at the fifth edition of the PR Power List Soirée and Awards, scheduled to hold on July 17, 2026, in Ikoyi, Lagos. Dr. Neliaku, who also serves as a Board Member of the Global Alliance for Public Relations and Communication Management, is expected to share insights on the evolving role of public relations as a strategic tool for reputation management, governance, leadership and…

The Inspector-General of Police,Olatunju Rilwan Disu will deliver the keynote address at the grand finale of PRFEST 2026, the annual conference and Annual General Meeting (AGM) of the Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, scheduled for Thursday, July 9, at the MUSON Centre, Onikan, Lagos. The conference, themed "Security, Nation Building and Public Trust: Fostering Collective Responsibility through Strategic Public Relations," will bring together public relations professionals,…

Dentsu has teamed up with Meta to help brands manage influencer marketing at scale, as marketers increasingly shift from working with a handful of creators to orchestrating campaigns involving hundreds or even thousands of influencers. According to Digiday, the partnership addresses one of the creator economy’s biggest challenges: scaling influencer campaigns efficiently. While brands continue to increase investment in creator marketing, many still lack the tools and infrastructure needed to discover, manage and…