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IMC Industry Needs More Government Protection – PRCAN President, Opayemi

Israel Jaiye Opayemi, PRCAN President In order to help the growth of the business of public relations and marketing communications, the MD/Chief Strategist of Chain Reactions Nigeria and President of the Public Relations Consultants Association of Nigeria, PRCAN, Israel Jaiye Opayemi has called on the Federal Government to pay more attention to the industry by protecting it against what he described as unethical practices by some multinationals. Mr. Opayemi said this while feeding questions from the press at the PRCAN

Why PR Practioners Must Redefine Themselves – Foluso Philips

L-R: Raheem Olabode, Hon. Treasurer, PRCAN, Funmilayo Erikitola, Publicity Secretary, PRCAN, Israel Opayemi President, PRCAN, Nkechi Ali-Balogun, MD NEECI Ltd, Foluso Phillips, Chairman Phillips Consulting and Guest speaker, Bolaji Abimbola, Hon. Secretary General and Martha Okpeke, Asst Secretary General, PRCAN, John Ehiguese MD, Mediacraft Associates and Ex-officio, PRCAN and Yomi Badejo-Okusanya MD CMC Connect and President of African Public Relations Association during the 2023 edition of PRCAN Annual Economic Outlook

Twitter, IAS Partner To Provide Brand Safety And Suitability Measurement For Advertisers

Integral Ad Science (IAS), a global leader in digital media quality, and Twitter, Inc. have announced the launch of third-party brand safety and suitability measurement on Twitter in the US. With this new development of Tweet-level analysis, advertisers can better understand the content that appears adjacent to their ads on Twitter's feed. Speaking on the new development, Craig Ziegler, Senior Vice President, Product Management of Integral Ad Science said, "IAS is excited to provide our customers with Tweet-level

Netflix To Ban Password Sharing From March 2023

American subscription-based streaming service, Netflix has announced plans to begin blocking subscribers from sharing account passwords with people outside their households from March 2023. The streaming service provider made this known through a statement stating their plans ahead of March. The company stated why they are restricting its password sharing. The statement reads, “Netflix plans to ban all password sharing by March 2023. The company expects to make around $720 million from the change.” “Netflix

Airtel Nigeria Joins League of eSIM Providers

Telecommunications operator, Airtel Nigeria, has announced the launch of eSIM (embedded SIM), a digital SIM that enables customers to access the same functionality as physical SIM. With this new development, Airtel joins MTN and 9mobile, which have introduced the service into Nigerian market before now. The eSIM offers several benefits over the traditional SIM cards as it is quick and simple to set up online, it is planet-friendly (plastic-free/zero carbon emission), and provides an easy extra line as you can use

Cash Swap: Access, First bank, Three Others Picked, As CBN Ignores Lagos, Abuja Operators

The Central Bank of Nigeria (CBN) has chosen 5 money deposit banks to participate in its cash swap initiative which excludes Lagos and Abuja PoS operators. The development comes as the deadline for the expiration of old N200, N500, and N1,000 notes as legal tender approaches. This was made known through a statement released by CBN on Monday where it detailed the procedure for the cash swap programme. The banks chosen for the initiative include Access Bank, First Bank, Zenith Bank, First City Monument Bank, and

US Govt. Sues Google Over Dominance Of Online Ad Market

The United States Department of Justice is suing Google for allegedly exercising monopolistic control of the digital advertising market. A complaint filed on Tuesday by the DoJ and a group of US states in a Virginia federal court accuses Google of using “anti-competitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies”. It said “industry behemoth” Google had harmed competition in the ad tech sector “by engaging in a systematic

PRCAN Holds 2nd Annual Economic Outlook Breakfast Meeting

Public Relations Consultants Association of Nigeria (PRCAN) is set to hold 2nd breakfast meeting tagged “The Business of Consulting”, how consulting firms and clients can win in a VUCA economy. This was made known through a statement signed by PRCAN Publicity Secretary, Funmilayo Erikitola as she also stated that the event is scheduled to hold on Friday, 27th January 2023, in Lagos. The statement reads “A renowned industrial economist, Mr. Foluso Phillips is expected as the guest speaker at the event, which would

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