Brandcom - Linking the future

From left: L-R: Hannat A. Mogaji (Digital Account Manager), Joan Ihebinike (Asst. Brand Manager, Skincare), Afoma Obiakor (Asst. Brand Manager, Fragrance), Shole Are (Trade Marketing Manager, Hair Harmony), Roseline Abaraonye (Marketing Director, Imperio International Limited), Esther Ahamba (Brand & Growth Manager, Hair Harmony), Onyemachi Samuel (Digital & Account Manager; Tag Deodorants, Genie Perfumes & Nurture) Ask a group of body-care fans what they want from a cream and the answer is usually two…

Seven-Up Bottling Company (SBC) has introduced yellow-capped bottles on some of its popular drinks, including Pepsi, Mirinda, 7UP, Teem and Supa Komando, in a teaser campaign, assuring the Nigerian consumers that the bright caps are genuine. The company said the caps are real, temporary packaging being used in selected regions for an upcoming initiative meant to excite consumers. A teaser campaign is a marketing method in which a company drops hints about a coming announcement to build public curiosity before…

Tuesday's after-hour trading saw Netflix shares drop by about 6 per cent while shares of SpaceX upped by about 8 per cent, both companies reported results revealed for the July-to-September quarter. After-hour trading is the buying and selling that takes place once the main market session has closed. The moves during these hours show early investor reaction and may change when trading resumes. SpaceX shares were up between roughly 9 and 10 per cent before Wednesday's market open, according to market data.…

The Advertising Regulatory Council of Nigeria (ARCON) has warned political parties, candidates and advertising practitioners against violating advertising regulations ahead of the 2027 Election, as speakers called for responsible political campaigns at the Political Advertising Forum held last Tuesday, at D’Podium Event Centre, Ikeja, Lagos. The forum brought together regulators, advertising professionals, lawyers, electoral officials and other stakeholders to discuss political advertising guidelines, compliance…

Leading marketing communications professionals, including Dr Victor Afolabi, Group Managing Director of GDM Group; Joshua Chibueze, Co-founder and Chief Marketing Officer of PiggyVest; Ilyas Kazeem, Marketing Director, Food Division, Flour Mills of Nigeria; and Bolaji Abimbola, Managing Director of Integrated Indigo, are set to speak at the 2026 Brandcomfest, scheduled for Saturday, October 24, at the Landmark Event Centre, Lagos. Powered by Brand Communicator, the festival, themed “Brand Building, Consumer…

Transcorp Hotels Plc has recorded a 5 per cent increase in profit after tax, in the first nine months of 2026. The company which recently revealed that it had grown to N15.5 billion in profit after tax for the period ended September 30, 2026, adding that lower borrowing costs and slightly lower running costs helped cushion the drop in sales. Revenue declined 3 per cent to N69.5 billion from N71.3 billion a year earlier, according to the company's unaudited results released on Monday while profit before tax edged…

American fast-food giant KFC has followed Marriott International's lead in switching from PepsiCo to Coca-Cola, announcing plans to replace Pepsi beverages across its 3,600 restaurants in the United States while retaining its supply partnership with PepsiCo in Africa and other international markets. The decision, announced recently, comes months after Marriott International ended its 34-year relationship with PepsiCo in July in favour of a global Coca-Cola agreement covering nearly 10,000 hotels worldwide,…

Veteran advertising industry leader and President of the International Advertising Association, Nigeria Chapter, Steve Babaeko, is set to release Ramat, a film which he says is drawn from one of his most unforgettable childhood memories. The film has been selected to screen at the Africa International Film Festival (AFRIFF) 2026 in Lagos. Babaeko, founder and chief executive of X3M Ideas, revealed the selection in a statement where he said the project began as an effort to hold on to a memory, not as a plan for…