Brandcom - Linking the future

Professor Uchenna Uzo, Dr. Chizor Malize and Dr. Ayo Awosika are set to lead an elite lineup of marketing, corporate and academic anchors converging in Port Harcourt for the National Institute of Marketing of Nigeria (NIMN) 2026 Annual Marketing Conference & AGM. Scheduled from June 18th to 20th at the CBN Center for Excellence, University of Port Harcourt, the landmark event will dissect the fast-evolving consumer landscape under the definitive theme: “Community, Culture & Connection: Re-imagining the…

The fifth edition of the MarkHack Hackathon reached an exciting climax recently at the Oriental Hotel, Lagos, as young innovators and entrepreneurs from different institutions and backgrounds showcased groundbreaking business solutions before a distinguished panel of judges. The event which boasts guests across the martexh industry, technology enthusiasts, and startup founders was the culmination of weeks of innovation and competition. Delivering the welcome address, Convener of MarkHack, Dr. Victor Olugbenga…

In accordance with the Chatham House Rule, the discussions at the inaugural MarkHack CMO Circle are reported here without attribution to individual speakers or the organisations they represent. Participants spoke freely on that understanding, and their identities will not be disclosed. For decades, the Chief Marketing Officer occupied a well-understood, if sometimes contested, position in the corporate hierarchy. They were the brand's most senior advocate, they were the executive responsible for awareness, affinity,…

Outstanding professionals and organisations driving innovation in marketing, technology, and business transformation were celebrated at the just-concluded MarkHack 5.0 Awards Night, held alongside the hackathon finale in Lagos. The prestigious awards ceremony recognised exceptional achievements across multiple categories, comprising both individual and corporate awards. The event brought together business leaders, marketing professionals, technology experts, and industry stakeholders to honour individuals and…

Industry experts have charged brands and marketers operating in Africa to prioritise deep cultural intelligence over technological shortcuts, warning that artificial intelligence, however powerful, cannot replace the human understanding required to build lasting consumer connections on the continent. The charge came during the breakout session titled "Local By Design: Rethinking Brand Building in Africa" at MarkHack 5.0, held recently at the Oriental Hotel, Victoria Island, Lagos. The session, moderated by…

Insight Redefini Group, one of Nigeria and West Africa's largest integrated marketing communications networks and a member of Publicis Groupe, has appointed Babatunde Olaifa as its new Group Chief Executive Officer. For Olaifa, the appointment is more than a leadership transition. It is a return to the organisation where his professional journey began more than two decades ago and an opportunity to help redefine the role of marketing communications in a rapidly changing business environment. Reflecting on his…

Most sponsorships still operate on an awareness model. Brands secure visibility. Audiences consume content. Engagement ends there. But consumer behaviour has evolved. Today's audiences increasingly expect opportunities to participate, contribute and influence outcomes. This shift has accelerated the rise of creator culture, community-led engagement and user-generated content across Nigeria. As Headline Sponsor of MasterChef Nigeria Season One, Power Oil is responding to this…

The Nigeria Digital Public Relations Summit has unveiled a six-member Advisory Board comprising respected professionals drawn from public relations, strategic communications, media, and digital innovation. The establishment of the Advisory Board marks a significant milestone in the evolution of the Summit, now in its 11th year. Board members will provide independent counsel, industry insight, and strategic support to strengthen the Summit's relevance, reach, and impact. They will champion strategic partnerships,…