Brandcom - Linking the future

Paramount Skydance and California Attorney General Rob Bonta have discussed a series of concessions as part of efforts to reach an out-of-court settlement over Paramount’s proposed $110 billion acquisition of Warner Bros. Discovery, according to a recent report by the Wall Street Journal. One of the major proposals under discussion is a $1.5 billion investment in film and television production in California. The negotiations are part of efforts to resolve a lawsuit filed by California and 11 other states seeking…

Munch It brought fun, excitement and thrills not just to the housemates but to viewers as it took over the 2026 Big Brother Naija show in a storm, continuing a tradition of using engaging task to bring its “Non-Stop Munch, Non-Stop Fun” promise to life. The snack brand’s latest activation was the season's 10th sponsored brand task, transforming the BBNaija Arena into a playground of competition, teamwork, and entertainment. The activation also fits neatly into Munch It’s long-standing marketing proposition:…

The start of a new school year brings a renewed focus on learning, creativity and preparation for the months ahead. For BIC Nigeria, this makes the Back-to-School season a natural moment to create experiences that go beyond classroom preparation, celebrating the creativity and individuality that children bring to every stage of learning, while connecting families with products that help bring those moments to life throughout the school year. This year, BIC Nigeria marked the season with a series of experiences…

A World Press Conference and an Independence Day Public Lecture will headline the Federal Government's schedule of events for Nigeria's 66th Independence anniversary. The World Press Conference opens the programme on Thursday, September 24, followed by a Juma'at Service on September 25 and a Church Service on September 27. The Public Lecture follows on September 30, ahead of a nationwide broadcast by President Bola Ahmed Tinubu on October 1, which closes out the anniversary activities. The schedule was…

First HoldCo delivered a return on average equity of 31.6% in the first quarter of 2026, outperforming every other major bank in Nigeria on the metric that measures how much profit a lender generates from shareholder capital. The figure, drawn from the company's own investor presentation, places First HoldCo ahead of Nigeria's other big banks. Zenith Bank posted 24.9%, GTCO 24.8%, Access Holdings 19.9% and United Bank for Africa 13.7%, putting the average for Nigeria's five largest banks at just under 23%. …

DStv and GOtv customers in Nigeria can look forward to a refreshed package offering designed to give them more choice, more value and more control than ever before. The upcoming changes will give customers more ways to tailor their viewing experience, with refreshed packages across both platforms designed around the way people watch, what they love, and how they want to enjoy their favourite entertainment. It’s the next evolution for Africa’s most loved storyteller, bringing a brand-new suite of products and…

Nigeria’s streaming market is set for another shift as Apple brings its Apple TV streaming service to the country for the first time, as part of a wider expansion into 59 new markets. Nigerians will access the service through an iCloud+ bundle starting at ₦1,300 per month. Apple announced the expansion on September 15, taking Apple TV’s global reach to 170 countries. The service is expected to become available in Nigeria before the end of September 2026. Rather than introduce Apple TV as a standalone streaming…

Award-winning creative advertising campaigns are more than twice as likely to deliver measurable effectiveness, according to new findings released by global marketing intelligence platform, WARC. The latest edition of WARC’s The Health of Creativity 2026 report found that while 21 per cent of all creatively awarded ideas subsequently received recognition for effectiveness, the figure rose to 45 per cent among ideas that ranked among the most creatively awarded campaigns. The report, released on September 17,…