Brandcom - Linking the future

Gen Z consumers would rather engage with brands on social media than through traditional means like email, according to 7 Key Consumer Expectations Impacting Social Media Success Today, a study released Tuesday by Emplifi, conducted by Harris Interactive. Yet 70% are dissatisfied with the treatment they get on social media when purchasing. In contrast, 59% of millennials and Gen X feel the same way. Overall, only 40% of consumers feel they are getting an excellent customer experience on social. And 62%…

Stakeholders in the integrated marketing communications, as well as allied industry, have advocated collaboration between regulatory agencies and industry players for effective regulations. This call was recently made at the 2022 Industry Dialogue which was organized by the Advertisers Association of Nigeria, (ADVAN) with the theme “role of government regulations in the ease of doing business in Nigeria”. The event took place at Radisson Blu Hotel, GRA Ikeja in Lagos. Dignitaries who attended the industry dialogue…

International on-demand subscription video and over-the-top streaming platform, Amazon Prime Video, has announced its partnership with West Africa’s leading creative agency, Insight Publicis, to drive its entry into Nigeria. This comes amidst Amazon Prime Video’s effort to spread its global presence and reach more African audiences. Speaking on the choice by Amazon Prime Video to work with the creative agency, Senior Brand Manager, Prime Video Africa & Middle East, Elizabeth Oputa, stated that appointing a top…

WPP was named Creative Company of the Year during the final set of awards presentations at Cannes Lions Festival recently. Omnicom was runner-up in the Company of the Year competition and Interpublic was third. The award is presented to the company that accumulates the most points based on the number of Lions (Grand Prix being worth the most in the points system followed by Gold, Silver and Bronze) and shortlisted entries garnered during the Festival. Network of the Year went to Ogilvy, with FCB and DDB Worldwide…

Lai Mohammed The Minister of Information and Culture, Lai Mohammed has reiterated the socio-economic potential inherent in the creative arts and cultural tourism of Nigeria for foreign direct investment. Lai Mohammed said this through Nura Sani Kangiwa, Director General of the National Institute for Hospitality and Tourism, NIHOTOUR, during a business development visit by a delegation of city officials and businessmen and women from Miami Dade County, Florida USA, to Nigeria. The Minister said Miami Dade County…

...17 Fellows Inducted, Two Officers Elected At AGM Seasoned experts and professionals have called on Business owners, industry captains, and brand custodians as well as stakeholders operating in the marketing and communications ecosystem to be in sync with data and technology if they want to remain relevant, and at the top of their marketing game. They made this call recently at the 2022 Annual Marketing Conference organized by the National Institute of Marketing of Nigeria (NIMN) while making presentations on…

Driving Business Sustainability in the age of Data and Technology is a keynote lecture presented at the National Institute of Marketing of Nigeria (NIMN) Annual Conference on 16th June 2022 by Kola Oyeyemi, CEO, Axiom Intel Limited at the Eko Hotel & Suites, Victoria Island, Lagos. When the esteemed Austrian economist Joseph Schumpeter coined the term Creative Destruction in the 1940s to describe how technological progress would improve the life of many at the expense of a smaller few, little did he know that the…

Nigeria’s airline, Arik Air, is partnering with the Nigerian Institute of Public Relations (NIPR) for the 2022 Annual General Meeting (AGM)/Citizens Summit on National Integration as it's official Airline for the event. The event will be held in Abuja from August 22 – 25, 2022 at the International Conference Centre, Abuja with the tag ‘Abuja 2022’. Arik Air, as the Official Airline for the AGM/Citizens Summit, is expected to fly members of the institute and other delegates to and fro Abuja at a special discounted…

Nigerian social payments company, Abeg, has reportedly rebranded to Pocket after being acquired by PiggyTech Global Limited, the parent company of PiggyVest, an online savings & investment platform, With the acquisition, the fintech company which launched in 2021, has been granted an approval in principle, AIP, by the Central Bank of Nigeria, CBN, to operate as a Mobile Money Operator, MMO, to drive digital payments and inclusion for micro-entrepreneurs in Nigeria. The Mobile Money Operator license will enable…

South African-based pay-TV operator, MultiChoice Group has released its full-year 2022 results which show that Nigeria leads the Rest of Africa (RoA) in the percentage of subscription revenue and year-over-year subscription growth. Despite high inflation, fuel shortages, and frequent electricity blackouts, Nigeria was still able to lead in the MultiChoice Group’s full-year 2022 results. According to a report, when compared to other African countries with MultiChoice presence such as Kenya, Zambia, and Angola,…

The International Air Transport Association, IATA, has said that Nigeria is withholding about $450 million in revenue earned by foreign airlines operating in the country. The Vice-President for Africa and the Middle East, IATA, Kamil Al Awadhi, said this at the opening of its 78th annual general meeting and world air transport summit in Doha, Qatar. Al Awadhi said as of April, a total of $1.6 billion in funds are blocked by 20 countries worldwide. He said $1 billion is tied up in 12 African countries,…

One of Africa's leading financial institutions, Access Bank Plc is set to reward its customers in the South-South and South-East region with millions of naira and other attractive consolation prizes in the DiamondXtra regional draw. According to the Bank, the Live draws have been scheduled to hold on June 29, 2022, in Owerri, Imo State. Among the prizes to be won is N1million, a Business grant worth N1million, Rent for a year worth N1million, an Educational grant of N500, 000, and the star prize, Salary4life where…

Apple has been rated No. 1 in the Kantar BrandZ Most Valuable Global Brands 2022 ranking. Kantar BrandZ is the global currency when assessing brand value, quantifying the contribution of brands to a business's financial performance. Kantar’s annual global and local brand valuation rankings combine rigorously analysed financial data, with extensive brand equity research. Recent data and analytics from Kantar rated Apple as the No. 1 brand in the published list of the 100 most valuable brands in the world based on…

It is raining amazing deals this week as your favorite Pizza brand, Domino’s Pizza is having an all week long BUY 1 GET 1 FREE offer!!! It is amazing right? You have from today up till Friday 24th June to enjoy their Buy 1 Get 1 FREE offer on their Medium Classic Pizzas, which is valid only online on www.dominos.ng. So, hurry up today and click the link to buy now! This offer is available across all stores nationwide! As you are already aware, Domino’s has also reduced the prices of Pizza with their New All-Day…

With Nigeria’s population largely dominated by young people – 60% of Nigerians are under 35 years old – the strategy for the brand’s market dominance must have relatability and vibes with trends, subcultures, and neo-language. Undoubtedly, there is a lot of messaging that would easily not resonate with youth, especially the “woke” Gen Z and Millennial generations. These younger generations prefer a different and exciting approach to brand storytelling, rather than the usual stiff “Do’s and Don’ts” or “Pros and Con”…

Jumia, a leading pan-African e-commerce platform, on Tuesday, announced the start of its anniversary sales campaign, providing millions of consumers in Nigeria exciting offers on a wide range of products. The campaign tagged ‘10 Years Together’, which runs from June 14 - July 3, 2022, aims to celebrate consumers for shopping on Jumia over the past decade. Consumers will have the opportunity to get the best deals from a wide selection through its partnership with brands such as Adidas, Xiaomi, Diageo, Oraimo, Nivea,…