Jeremiah Agada

You don’t need to be an industry observer to realize that not every brand survives the Ojude Oba. The festival, held annually in the ancient town of Ijebu-Ode in Ogun State, is not the kind gathering that forgives half-measures.…

The Ojude Oba Festival is no longer merely one of Nigeria’s most celebrated cultural gatherings; it is rapidly emerging as one of Africa’s most influential cultural brands. A newly released Media Intelligence Report by P+…

Seasoned marketing communications professional, Oghale Elueni, forged across three continents and two of the world's most demanding consumer goods companies has been handed the reins of Nigeria's oldest FMCG institution, PZ Cussons…

In what has been described as a decisive move that signals continuity and financial rigour, UAC Foods Limited has elevated its Chief Financial Officer to the helm of one of Nigeria's most storied consumer goods businesses, making…

Google has quietly rolled out an unmissable visual overhaul of Gmail and its wider suite of Workspace productivity tools, replacing the flat, primary-colour icons that have been a fixture of digital life for nearly six years with a…

The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, has announced a strategic collaboration with the Lagos Chamber of Commerce and Industry (LCCI) aimed at strengthening professional development, ethical…

Sola Mosuro, the newly appointed Creative Director at X3M Ideas, has said he harbours no fear of artificial intelligence displacing human creativity in advertising, arguing instead that AI is simply the latest tool in a long line of…

For years, the question of gender equity has shifted from the periphery of corporate responsibility into the very core of business strategy. For forward-looking organisations, inclusion has since moved beyond a moral checkbox to a…

Distinguished guests at the reception. It was a solemn yet grand affair last Friday, as the advertising and communications industry converged on Lagos to honour the late Pa Abolaji Ezekiel Oyetunji Fadolapo, father of the…

Following  the presentation by Ayoade Omolola, Strategy Lead at X3M Ideas of the agency’s groundbreaking Gen Z Drinking Report to stakeholders at the Lagos Marriott Hotel Ikeja last Friday, attention shifted from the data itself to…