Jeremiah Agada

The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, has announced a strategic collaboration with the Lagos Chamber of Commerce and Industry (LCCI) aimed at strengthening professional development, ethical…

Sola Mosuro, the newly appointed Creative Director at X3M Ideas, has said he harbours no fear of artificial intelligence displacing human creativity in advertising, arguing instead that AI is simply the latest tool in a long line of…

For years, the question of gender equity has shifted from the periphery of corporate responsibility into the very core of business strategy. For forward-looking organisations, inclusion has since moved beyond a moral checkbox to a…

Distinguished guests at the reception. It was a solemn yet grand affair last Friday, as the advertising and communications industry converged on Lagos to honour the late Pa Abolaji Ezekiel Oyetunji Fadolapo, father of the…

Following  the presentation by Ayoade Omolola, Strategy Lead at X3M Ideas of the agency’s groundbreaking Gen Z Drinking Report to stakeholders at the Lagos Marriott Hotel Ikeja last Friday, attention shifted from the data itself to…

The prevailing assumption that Nigeria’s Generation Z is turning away from alcohol has become one of the most discussed themes in contemporary consumer marketing. Across global reports and industry commentary, younger consumers are…

Meta has introduced Meta Ads AI Connectors, a system that allows brands to manage live Meta ad campaigns directly from AI tools like OpenAI’s ChatGPT and Anthropic’s Claude, without writing code or dealing with complex…

A new MVNO-backed telecom brand is preparing to enter Nigeria’s crowded market—but its ambitions may extend far beyond connectivity. Flexmobile, developed by Hazon Technologies, is nearing launch following commercial agreements…

Lagos State Government has unveiled its Industrial Policy 2025-2023designed to transform the state’s industrial sector, attract local and foreign direct investment into priority sectors, and strengthen institutional coordination,…

The Federal Competition and Consumer Protection Commission (FCCPC) strips Nigeria's biggest telecoms of one of their most lucrative income streams, raising fresh questions about the future of micro-credit for millions of Nigerians …