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Jeremiah Agada

Industry

2026 MIPAN AGM Explores Monetization Strategies For Next Era Of Nigerian Media

Jeremiah Agada Aug 14, 2026 0
Monetization for the next era of media was at the front burner of discussions when the Media Independent Practitioners Association of Nigeria (MIPAN) convened its 2026 Annual General Meeting at the Ogere Resort, Ogun State when…
Industry News

MIPAN President Urges Media Practitioners To Outpace Disruption As 2026 AGM Enters Day 2 In Ogun…

Jeremiah Agada Aug 14, 2026 0
The Media Independent Practitioners Association of Nigeria (MIPAN) officially opened its 2026 Annual General Meeting today at Ogere Resort, Ogun State, with President Dozie Okafor calling on media practitioners to adapt, innovate…
Brands

Golden Penny Food Festival Deepens Brand Love, Excites Consumers At Owerri Mammoth Carnival

Jeremiah Agada Jul 29, 2026 0
Golden Penny Food Fest and Semovita Soup Festival combine for a family-style consumer takeover in Imo State, reiterating Flour Mills of Nigeria's South-East growth strategy The self-styled "Heartland of the Eastland" got a taste…
Analysis

BBNaija Season 11: A Look At The Lineup Of Brands Behind Biggie’s Stars

Jeremiah Agada Jul 27, 2026 0
Yesterday, the Big Brother Naija reality TV show (Show Ya Sef) made a return for its 11th season with, as usual, extensive commercial partnerships that followers of the show have always come to anticipate. This is as 25 brands line…
People

Exclusive: Coca-Cola Elevates Yusuf Murtala To Senior Marketing Director, Stills Africa As Osato…

Jeremiah Agada Jul 15, 2026 0
The Coca-Cola Company has effected a major leadership realignment within its African marketing organisation, with exclusive information obtained by Brand Communicator revealing that foremost marketing leader, Yusuf Murtala has been…

Inside inDrive’s Chief Wahala Officer Campaign & The Art Of Grounded Brand Marketing

Jeremiah Agada Jul 2, 2026 0
Early in June, a vacancy notice began circulating across LinkedIn, Instagram and other platforms that made career-minded Nigerians do a double take. The role on offer was "Chief Wahala Officer." The minimum requirement, strangely…
AIRTEL campaign I

AI In Advertising: Anyone Can Drive, But Not All Can Race Like Hamilton, Babaeko Tells Global…

Jeremiah Agada Jun 25, 2026 1
Steve Babaeko, Group CEO and Chief Creative Officer of X3M Ideas and Vice President and Area Director for Africa on the Global Board of the International Advertising Association (IAA), has urged advertising and marketing agencies…
Industry

Insights From MarkHack CMOs’ Circle 3: Closing the Professionalization Deficit Gap, Barriers To…

Jeremiah Agada Jun 12, 2026 0
In accordance with the Chatham House Rule, the discussions at the inaugural MarkHack CMO Circle are reported here without attribution to individual speakers or the organisations they represent. Participants spoke freely on that…
Industry

Insights From MarkHack CMOs’ Circle 2: Marketing Has A Talent Crisis That Was Built By The Industry…

Jeremiah Agada Jun 12, 2026 0
In accordance with the Chatham House Rule, the discussions at the inaugural MarkHack CMO Circle are reported here without attribution to individual speakers or the organisations they represent. Participants spoke freely on that…
Industry News

MarkHack CMO Circle 2026: New Era As CMOs Make Way For Chief Business Officers

Jeremiah Agada Jun 11, 2026 0
In accordance with the Chatham House Rule, the discussions at the inaugural MarkHack CMO Circle are reported here without attribution to individual speakers or the organisations they represent. Participants spoke freely on that…
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