Jeremiah Agada

Multi-industry marketing professional, Adedeji Layade has joined Red Bull Nigeria's leadership team as Head of Marketing. The appointment marks a big career move for Layade who brings over 15 years of multi-industry brand and…

Just a few days ago, the advertising industry lost one of its most illustrious sons. Chief Olu Falomo passed away at age 87, leaving behind a legacy that spans six decades in Nigerian advertising. Like the elephant in the famous…

Out-of-home advertising is experiencing a renaissance in Nigeria, emerging as the most resilient traditional media channel and recording the highest compound annual growth rate across all above-the-line channels between 2021 and…

Digital provenance, the ability to verify the origin and authenticity of digital content, is emerging as a critical battleground for truth and brand distinctiveness as artificial intelligence-generated content saturates the…

…66% of Young Nigerians Use AI for Shopping As Search Paradigm Shifts The era of traditional Search Engine Optimization (SEO) is ending, replaced by a fundamentally new paradigm called Generative Engine Optimization (GEO), as…

…As Tax Policy Reforms Force Complete Overhaul of Pricing Strategies Across Market Brands face an imperative to completely rethink their pricing strategies as tax policy reforms and shifting economic realities fundamentally…

In what has been described as a dramatic reimagining of the customer experience, salespeople are poised to become the primary drivers of brand loyalty in Nigeria, eclipsing traditional brand attributes as the decisive factor in…

…As Consumers Say Experience Trumps Price For Them Nigerian consumers are experiencing an unprecedented erosion of brand loyalty, with projections indicating that 8 in 10 consumers will be willing to switch brands by 2026,…

…As 68% Prefer Brands Stay Neutral Or Reduce Advertising As Nigeria enters election eve ahead of the 2027 general elections, brands face a high-stakes paradox where there is heightened consumer attention combined with…

… Dominates Short-Form Video at 51% TikTok has ascended from social media platform to Nigeria's primary cultural engine, doubling its user base between 2024 and 2025 to become the country's largest social media platform,…