Jeremiah Agada

Following  the presentation by Ayoade Omolola, Strategy Lead at X3M Ideas of the agency’s groundbreaking Gen Z Drinking Report to stakeholders at the Lagos Marriott Hotel Ikeja last Friday, attention shifted from the data itself to…

The prevailing assumption that Nigeria’s Generation Z is turning away from alcohol has become one of the most discussed themes in contemporary consumer marketing. Across global reports and industry commentary, younger consumers are…

Meta has introduced Meta Ads AI Connectors, a system that allows brands to manage live Meta ad campaigns directly from AI tools like OpenAI’s ChatGPT and Anthropic’s Claude, without writing code or dealing with complex…

A new MVNO-backed telecom brand is preparing to enter Nigeria’s crowded market—but its ambitions may extend far beyond connectivity. Flexmobile, developed by Hazon Technologies, is nearing launch following commercial agreements…

Lagos State Government has unveiled its Industrial Policy 2025-2023designed to transform the state’s industrial sector, attract local and foreign direct investment into priority sectors, and strengthen institutional coordination,…

The Federal Competition and Consumer Protection Commission (FCCPC) strips Nigeria's biggest telecoms of one of their most lucrative income streams, raising fresh questions about the future of micro-credit for millions of Nigerians …

Unilever Nigeria Plc has announced its unaudited financial results for the first quarter ended 31 March 2026, delivering a 26% increase in revenue to ₦59.2 billion, compared to ₦46.9 billion in the same period last year. Operating…

…As Lagos-based independent agency places 4th among 674 global agencies in the ACT Good Report 2026 The Nigerian advertising industry has reason to celebrate on the global advertising stage as X3M Ideas, one of Africa’s fast…

United Capital Group has strengthened its brand communications function with the appointment of a seasoned PR and marketing strategist Oluwadamilola Olujide as Team Lead, Marketing Communications, bolstering its external…

Efe Obiomah's 'How to Build a Successful Public Relations Career in Nigeria' is a career guide that is also a declaration of professional independence. It is a locally anchored, technically rigorous corrective to decades of borrowed,…