Jeremiah Agada

Dr. Abiodun Ajiborode is the Founder of Brand Management Academy (BMA) and the Business Leadership and Innovation Management (BLIM) Group. With nearly three decades of experience spanning leadership roles at Coca-Cola, SABMiller,…

WPP affiliate celebrates ten years of survival through two recessions and a pandemic; Seni Adetu declares the agency now ranks among Nigeria’s top three. Keynote speaker Tom Ilube CBE argues AI will define the next decade. Algorithm…

Some call him Coachie, others call him Coach Bee while some just know him as the good doctor of marketing. Whichever spectrum you fall on, it's easy to see that Dr. Abiodun Ajiborode has impacted this industry in no small ways.…

Dr. Bolajoko Bayo-Ajayi is the President of the National Institute of Marketing of Nigeria (NIMN) and Managing Director/CEO of Purple Pearl Consulting Ltd. As the first female to lead NIMN, she brings extensive cross-industry…

The marketing and communications landscape in Nigeria is set for a seismic shift, according to insights unveiled today at the fifth edition of Top Trends, held at the prestigious Marriott Hotel in Ikeja, Lagos. Presented by Prof.…

From left: the martyred Patrice Lumumba of Congo; Congolese Superfan, Michel Nkuka Mboladinga; Algerian forward, Mohamed Amoura and Nigeria's Akor Adams. It was back in my undergraduate days as a student of journalism in the…

Very few global technology brands have enjoyed as steep and promising an ascent in Nigeria’s urban consumer economy as Glovo. Operating in a market defined by youthful demographics, rising digital payments adoption and a…

Trust, leadership and professional responsibility framed the investiture of Dr. Bolajoko Bayo-Ajaiyi as President of the National Institute of Marketing of Nigeria, as the Institute ushered in a new era of leadership at a time when…

Trust has become the most valuable currency which more often than not determines which brands thrive, which endure turbulence and which quietly fade into irrelevance. Consumers no longer merely buy products or services; they buy…

The Association of Digital Marketing Professionals (ADMARP) has ushered in a new era of leadership with the appointment of Elizabeth Ogunseye as its first female President, alongside a dynamic Executive Council comprised of young,…