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Agency
Omnicom Consolidates 180 & adam&eveDDB New York Into New Lola USA Network
Omnicom Group is merging 180 and adam&eveDDB New York, two of its creative agencies, into a new entity called Lola USA. The move officially introduces the globally recognised Lola brand to the U.S. market for the…
P+ Beats Three Agencies To Win NSIA Media Intelligence Business
P+ Measurement Services Limited (P+) has won the media monitoring and intelligence business for the Nigeria Sovereign Investment Authority (NSIA) following a competitive and rigorous pitch process involving four agencies.
The…
Beyond Digital: Why Nigerian Banks & Corporates Still Bet Big On Print Media Advertisements
P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, has released its Q1 2026 Print Media Advertising & Placement Audit, reaffirming the continued relevance, credibility, and…
Nigeria’s X3M Ideas Breaks Into Global Top 5 In World Ranking Of Sustainable Advertising…
…As Lagos-based independent agency places 4th among 674 global agencies in the ACT Good Report 2026
The Nigerian advertising industry has reason to celebrate on the global advertising stage as X3M Ideas, one of Africa’s fast…
Lagos Food Bank Launches Powerful New Campaign To Tackle Hunger Across Lagos State
Creative agency, X3M Ideas, brings provocative new work to life, reframing fitness culture to expose the deadly reality of malnutrition….
Lagos Food Bank, a non-governmental organisation dedicated to fighting hunger and food…
Publicis To Acquire 160over90 Sports Marketing Agency From WME
In a major global move, Publicis Groupe has agreed to acquire sports marketing and creative agency 160over90 from WME Group.
Publicis is acquiring the agency in full for an undisclosed amount, with the deal subject to regulatory…
Crisis Signals Every Business Should Watch: Preparing Before It Hits
In today’s business environment, reputational crises rarely begin with headlines. They start quietly through small, often overlooked signals that build over time. These signals may seem insignificant in isolation, but…
Indigo Wins SABRE Africa Award for ‘Women on Wheels’ Campaign
Integrated Indigo Limited has secured another continental recognition, winning at the 2026 Superior Achievement in Branding, Reputation and Engagement (SABRE) Awards held in South Africa.
The marketing communications consultancy…
Chain Reactions Africa Wins Three Awards At SABRE Africa 2026
One of Nigeria's leading public relations and reputation management consultancies, Chain Reactions Africa, has emerged as one of the standout agencies at the SABRE Awards Africa 2026, clinching three awards across key categories…
RedWolf Named Best Agency Workplace In Nigeria
The RedWolf Company, a digital-first agency in Nigeria, has been named the Best Agency Workplace in Nigeria by Agency Workplaces, a global organisation that recognises workplace culture in the marketing communications industry.
The…