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How H5 Gaming Is Opening a New Frontier for African Advertisers, Nigeria’s Chibuike Goodnews…
Gaming is no longer just an entertainment channel but one of the most valuable digital environments for brands seeking meaningful consumer engagement.
That was one of the key messages shared by Chibuike Goodnews, Founder of Dochase…
Why Distribution, Not AI, May Decide The Future Of Digital Advertising, Nigeria’s Goodness…
Artificial intelligence has dominated conversations about the future of advertising over the past two years. From campaign automation to creative generation and audience targeting, .AI has become the industry's defining conversation.…
Meet the New LAIF Board
The Lagos Advertising and Ideas Festival (LAIF) has unveiled a new Board to lead the festival into its next phase, bringing together experienced professionals from advertising agencies, brand organisations and the broader marketing…
LAIF Holds Nov 27-28, Unfolds New Board, Plans To Celebrate 21 Years Of Creativity
The Lagos Advertising and Ideas Festival (LAIF) has announced November 27 and 28, 2026, as the dates for this year’s Awards, as preparations are in top gear to mark 21 years of celebrating creativity in Nigeria's advertising and…
Ogilvy, WPP Top Latest World Creative Rankings
Halfway through 2026, Ogilvy and WPP are holding on to the number one spots in The Drum's World Creative Rankings. But things are moving fast just below them, and two names in particular, Leo Constellation and LePub, are climbing…
X3M Ideas Partners UNILAG PRAD Club To Support Emerging Communications TalentLagos, Nigeria
X3M Ideas, the Lagos-headquartered independent creative agency with operations across Africa and beyond, has partnered with the University of Lagos Public Relations and Advertising (PRAD) Club for PRADWAVE 5.0, the club's flagship…
Dr Tayo Oyedeji Takes Over As Chief Executive Officer Of AIKIDO Agency
One of Africa’s most accomplished advertising and media leaders, with nearly three decades of experience across Africa, North America, and Europe, Dr Tayo Oyedeji, has assumed the role of Chief Executive Officer at AIKIDO Agency…
Dentsu, Meta Partner To Scale Influencer Marketing With AI
Dentsu has teamed up with Meta to help brands manage influencer marketing at scale, as marketers increasingly shift from working with a handful of creators to orchestrating campaigns involving hundreds or even thousands of…
FPL Media Appoints Oluwatobi Dada As Chief Marketing Officer To Drive Strategic Growth And…
In a bid to strengthen its leadership team and improve organizational efficiency, leading OOH organization, FPL Media, recently announced the appointment of Oluwatobi Dada as its Chief Marketing Officer.
In this role, she will…
WPP Media Wins L’Oréal’s $190 Million Media & Influencer Pitch
WPP Media has successfully won L’Oréal Australia & New Zealand’s $190 Million media planning, buying, advocacy and influence account, securing a renewed partnership following a competitive review.
The agency emerged ahead of…