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Elevate 28: WPP Unveils Ambitious Multi-Year Integration Plan
Worldwide creative services and advertising holding group, WPP (Worldwide Partnerships Plus) has unveiled an ambitious multi-year restructuring plan branded “Elevate 28,” positioning the group to transition into a single,…
Omnicom Reports PR Business Plunge In First Results Since IPG Deal
U.S. advertising holding company Omnicom Group has reported a fourth-quarter loss of about $941m within its public relations business, marking the company’s first financial update since completing its roughly $25 billion…
X3M Ideas Ranks First In Nigeria, 7th In Africa In Latest Loeries Rankings
Barely months after industry peers and stakeholders at the 2025 Lagos Advertising & Ideas Festival (LAIF) Awards crowned X3M Ideas as Nigeria's most creative advertising agency, the Loeries, one of Africa's foremost platforms…
Algorithm Media Marks A Decade At The Top Of Nigeria’s Media Landscape, Signals Expansion At Lagos…
WPP affiliate celebrates ten years of survival through two recessions and a pandemic; Seni Adetu declares the agency now ranks among Nigeria’s top three. Keynote speaker Tom Ilube CBE argues AI will define the next decade.
Algorithm…
Algorithm Media @10: We’ve Built A Family Of ‘Citizens’ —Seni Adetu
As Algorithm Media marks its 10th anniversary, Group CEO of First Primus, Seni Adetu, reveals the company’s unique approach to welfare and corporate governance, where employees don’t just belong but feel like true citizens of a…
Algorithm Media Clocks 10, Holds Grand Anniversary Event In Lagos, Jan 30
(L-R): Enobong Ossai, Group Head, Brand Management & PR, Ogilvy; Kunal Jamuar, Managing Director, Mediacom; Seni Adetu, Group CEO First Primus West Africa, Ogilvy Nigeria and Soji Olaogun, (Managing Director, Wavemaker Nigeria at the…
PHD Nigeria Celebrates 15 Years Of Belief, Resilience & Impact
PHD Nigeria, one of the country’s leading media agencies, has marked its 15th anniversary with a landmark celebration themed “15 Years of Belief, Bravery, and Building the Future,” reflecting on a journey defined by resilience,…
Chain Reactions Africa Celebrates Dual LaPRIGA Triumphs & Five Global Alliance Shortlists
Chain Reactions Africa, one of the continent’s Creative Transformation Companies, is celebrating a strong close to the year with significant wins at home and growing recognition on the global stage. The consultancy recorded a…
TMKG: Making Every Marketing Naira Count
A Changing Industry
Nigeria’s marketing communications industry has witnessed an impressive evolution in the last two decades. With the country’s youthful population, rapid urbanization, and growing media diversity, brands are…
The Hook Appoints Pioneer Board Of Directors, Marking A New Era In Africa’s Creative &…
The Hook, one of Africa’s fastest-growing creative and innovation firms, today announced the appointment of its inaugural Board of Directors, marking a major milestone in its evolution from a single creative agency into a…