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NIHOTOUR & X3M Ideas Launch “Welcome Home” Initiative At Lagos Airport To…
The Nigerian Institute of Hospitality and Tourism (NIHOTOUR) has officially launched its "Welcome Home" pilot programme at Murtala Muhammed International Airport (MMIA) in Lagos. The initiative was established as an immediate,…
WPP Expands Enterprise Solutions Business To Boost AI, Digital Transformation Services
Global marketing and communications company WPP has announced the expansion of its WPP Enterprise Solutions business, reinforcing its position as a provider of enterprise transformation services focused on enhancing customer…
Omnicom Media Wins Adidas’ Global Media Account Worth $512 Million
Omnicom Media Group has won the global media planning and buying account for sportswear giant Adidas following a competitive global pitch.
This huge win is valued at approximately $512 million in annual media billings, covers…
George Isitua-Onukwu Assumes Office As CEO, TBWA\Concept Unit Nigeria, Unveils Mandate To Reshape…
George Isitua-Onukwu has assumed office as Chief Executive Officer of TBWA\Concept Unit Nigeria. He stepped into the role today, July 1, 2026 with a clear mandate to reshape the agency from a service-led shop into an…
Phillips Consulting, Skillsoft & LRMG Convene Senior Executives On Workforce Readiness In The…
Phillips Consulting (pcl.), in collaboration with Skillsoft, a global leader in technology and leadership learning, and its Pan-African partner, LRMG, hosted an exclusive executive forum focused on the future of workforce…
AdForum Launches Ask Maud, An AI-Powered Research Assistant Built On 25 Years Of Advertising…
AdForum has announced the launch of AskMaud, a new AI-powered research assistant that transforms the company’s extensive advertising archive into a conversational intelligence platform for agencies, brands, consultants and…
PHD, digitXplus, All Seasons Zenith, Create Mozambique, Others Shine At Pitcher Awards 2026
Nigerian agencies delivered a commanding performance at the 2026 Pitcher Awards, with PHD Nigeria, digitXplus and All Seasons Zenith emerging among the standout winners as one of Africa's premier creative festival celebrated…
Publicis Bets On AI Future With $2.2 Billion LiveRamp Deal
French advertising giant, Publicis Groupe, has announced its agreement to acquire U.S.-based data collaboration firm, LiveRamp, in an all-cash deal valued at approximately $2.2 billion. The company made the announcement Yesterday.
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Elev8 Media Launches Fully Digital Outdoor Advertising Platform
ELEV8 MEDIA, one of Lagos’s foremost premium outdoor advertising companies, today announced the launch of its new digital platform at elev8mediabookings.com making premium out-of-home (OOH) advertising inventory in Lagos fully…
X3M Ideas Strengthens Senior Leadership Team With Two Strategic Appointments
...Ayoade Aderoju Named Brand & Strategy Director; Sola Mosuro Appointed Creative Director
X3M Ideas, one of Africa's leading full-service creative and advertising agencies, today announced the appointment of two senior…