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Agency
Dr Tayo Oyedeji Takes Over As Chief Executive Officer Of AIKIDO Agency
One of Africa’s most accomplished advertising and media leaders, with nearly three decades of experience across Africa, North America, and Europe, Dr Tayo Oyedeji, has assumed the role of Chief Executive Officer at AIKIDO Agency…
Dentsu, Meta Partner To Scale Influencer Marketing With AI
Dentsu has teamed up with Meta to help brands manage influencer marketing at scale, as marketers increasingly shift from working with a handful of creators to orchestrating campaigns involving hundreds or even thousands of…
FPL Media Appoints Oluwatobi Dada As Chief Marketing Officer To Drive Strategic Growth And…
In a bid to strengthen its leadership team and improve organizational efficiency, leading OOH organization, FPL Media, recently announced the appointment of Oluwatobi Dada as its Chief Marketing Officer.
In this role, she will…
WPP Media Wins L’Oréal’s $190 Million Media & Influencer Pitch
WPP Media has successfully won L’Oréal Australia & New Zealand’s $190 Million media planning, buying, advocacy and influence account, securing a renewed partnership following a competitive review.
The agency emerged ahead of…
NIHOTOUR & X3M Ideas Launch “Welcome Home” Initiative At Lagos Airport To…
The Nigerian Institute of Hospitality and Tourism (NIHOTOUR) has officially launched its "Welcome Home" pilot programme at Murtala Muhammed International Airport (MMIA) in Lagos. The initiative was established as an immediate,…
WPP Expands Enterprise Solutions Business To Boost AI, Digital Transformation Services
Global marketing and communications company WPP has announced the expansion of its WPP Enterprise Solutions business, reinforcing its position as a provider of enterprise transformation services focused on enhancing customer…
Omnicom Media Wins Adidas’ Global Media Account Worth $512 Million
Omnicom Media Group has won the global media planning and buying account for sportswear giant Adidas following a competitive global pitch.
This huge win is valued at approximately $512 million in annual media billings, covers…
George Isitua-Onukwu Assumes Office As CEO, TBWA\Concept Unit Nigeria, Unveils Mandate To Reshape…
George Isitua-Onukwu has assumed office as Chief Executive Officer of TBWA\Concept Unit Nigeria. He stepped into the role today, July 1, 2026 with a clear mandate to reshape the agency from a service-led shop into an…
Phillips Consulting, Skillsoft & LRMG Convene Senior Executives On Workforce Readiness In The…
Phillips Consulting (pcl.), in collaboration with Skillsoft, a global leader in technology and leadership learning, and its Pan-African partner, LRMG, hosted an exclusive executive forum focused on the future of workforce…
AdForum Launches Ask Maud, An AI-Powered Research Assistant Built On 25 Years Of Advertising…
AdForum has announced the launch of AskMaud, a new AI-powered research assistant that transforms the company’s extensive advertising archive into a conversational intelligence platform for agencies, brands, consultants and…