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Agency
PHD, digitXplus, All Seasons Zenith, Create Mozambique, Others Shine At Pitcher Awards 2026
Nigerian agencies delivered a commanding performance at the 2026 Pitcher Awards, with PHD Nigeria, digitXplus and All Seasons Zenith emerging among the standout winners as one of Africa's premier creative festival celebrated…
Publicis Bets On AI Future With $2.2 Billion LiveRamp Deal
French advertising giant, Publicis Groupe, has announced its agreement to acquire U.S.-based data collaboration firm, LiveRamp, in an all-cash deal valued at approximately $2.2 billion. The company made the announcement Yesterday.
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Elev8 Media Launches Fully Digital Outdoor Advertising Platform
ELEV8 MEDIA, one of Lagos’s foremost premium outdoor advertising companies, today announced the launch of its new digital platform at elev8mediabookings.com making premium out-of-home (OOH) advertising inventory in Lagos fully…
X3M Ideas Strengthens Senior Leadership Team With Two Strategic Appointments
...Ayoade Aderoju Named Brand & Strategy Director; Sola Mosuro Appointed Creative Director
X3M Ideas, one of Africa's leading full-service creative and advertising agencies, today announced the appointment of two senior…
Why We Carried Out The Gen Z Drinking Study, Steve Babaeko Reveals
Following the presentation by Ayoade Omolola, Strategy Lead at X3M Ideas of the agency’s groundbreaking Gen Z Drinking Report to stakeholders at the Lagos Marriott Hotel Ikeja last Friday, attention shifted from the data itself to…
Why Are Gen Zs Not Drinking? X3M Intelligence Says That May Be The Wrong Question To Ask
The prevailing assumption that Nigeria’s Generation Z is turning away from alcohol has become one of the most discussed themes in contemporary consumer marketing. Across global reports and industry commentary, younger consumers are…
Omnicom Consolidates 180 & adam&eveDDB New York Into New Lola USA Network
Omnicom Group is merging 180 and adam&eveDDB New York, two of its creative agencies, into a new entity called Lola USA. The move officially introduces the globally recognised Lola brand to the U.S. market for the…
P+ Beats Three Agencies To Win NSIA Media Intelligence Business
P+ Measurement Services Limited (P+) has won the media monitoring and intelligence business for the Nigeria Sovereign Investment Authority (NSIA) following a competitive and rigorous pitch process involving four agencies.
The…
Beyond Digital: Why Nigerian Banks & Corporates Still Bet Big On Print Media Advertisements
P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, has released its Q1 2026 Print Media Advertising & Placement Audit, reaffirming the continued relevance, credibility, and…
Nigeria’s X3M Ideas Breaks Into Global Top 5 In World Ranking Of Sustainable Advertising…
…As Lagos-based independent agency places 4th among 674 global agencies in the ACT Good Report 2026
The Nigerian advertising industry has reason to celebrate on the global advertising stage as X3M Ideas, one of Africa’s fast…