Toluwani Oladokun

Marketing today is no longer a straightforward journey from awareness to sale. As consumer habits evolve and trust becomes a key driver, brands are rethinking how they connect with audiences. Influencers and content creators have…

Nigeria’s cinema industry has recorded its strongest first-quarter performance in six years, with total ticket sales reaching 752,136 in Q1 2026. The figures indicate a steady resurgence in movie-going demand, underscoring the growing…

L-R: Chairman, Board of the Nigeria Reputation Management Group (NRMG)/ immediate past President of the African Public Relations Association (APRA)/Founder, CMC Connect LLP, Chief Yomi Badejo-Okusanya (YBO); Corporate Affairs and…

The 2026 FIFA Men’s World Cup, set to be hosted across Canada, Mexico, and the United States, is poised to be the largest in the tournament’s history, driving an estimated $10.5 billion in global advertising spend.  Yet, despite…

Google has expanded its Search Live feature globally, alongside the introduction of a new artificial intelligence voice and audio model, Gemini 3.1 Flash Live, as it deepens efforts to make search more interactive and intuitive. …

Industry stakeholders have expressed strong support for Godfrey Adejumoh’s newly launched book, Winning with Strategic Communications, describing it as timely and essential for advancing public relations practice in Nigeria and across…

The organisers of the Pitcher Awards have extended the submission deadline for this year’s entries to 17 April 2026. The extension is intended to give creative teams additional time to refine their submissions, from strategy…

BUA Foods Plc has reported strong financial results for 2025, posting revenue of ₦1.77 trillion, up 16% from ₦1.53 trillion in 2024. Profit after tax jumped 95% to ₦518.4 billion, underscoring the company’s robust growth and…

A new dataset from Statcounter GlobalStats has thrown a stark spotlight on Apple iPhone adoption across Africa, with Nigeria emerging as the dominant force behind the continent’s modest but growing iPhone numbers. The figures,…

A Los Angeles jury has held Meta Platforms Inc. and YouTube liable for $6 million in a landmark lawsuit over social media addiction among minors. The case, filed in 2023 and identified as JCCP 5255, centred on a now 20-year-old…