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Opinion
Content Is King Elsewhere, But Strategy Rules Corporate Communications
Content is regarded as the undisputed King in the digital ecosystem, yet the well-worn dictum rings hollow in corporate communications. For instance, with content being expressive, there are scenarios to which thoughtful…
Creators Take the Lead: How the Influence Era is Transforming Marketing in 2026
Marketing today is no longer a straightforward journey from awareness to sale. As consumer habits evolve and trust becomes a key driver, brands are rethinking how they connect with audiences. Influencers and content creators have…
The Shrinking Space: Why PR Practitioners Are Losing Ground In Nigeria
Last Wednesday, the cofounder of Banwo & Ighodalo, Mr. Femi Olubanwo, recounted how his firm facilitated the visit of a prominent American streamer to Lagos State Governor Babajide Sanwo-Olu at the Lagos House, Marina, acting in…
Enough Of The Daniel Bwalas: Why Nigeria Must Stop Appointing Unqualified Voices To Sensitive…
One disastrous interview too many has reiterated the scale of the battle the Nigerian Institute of Public Relations has been losing, one Nigeria has been paying the unfortunate price for, for decades.
Daniel Bwala's…
How Marketers Can Stay Relevant In The Age Of AI
Artificial intelligence is no longer a futuristic concept in marketing — it is infrastructure. Content is generated in seconds. Campaigns optimize themselves. Reports build automatically. Execution, once a specialized skill, is…
Setting Agenda For Brands, Industry Professionals As 2026 Ramadan, Lent Commences Today
Today, the world woke up to a rare spiritual "solar eclipse." For the first time in over thirty years, the crescent moon of Ramadan and the start of Lent have appeared on the same calendar page.
As of this morning, Wednesday,…
The Magic Of Davos: Lessons In Destination Branding For Nigerian Cities
Every January, the small Swiss Alpine town of Davos undergoes a remarkable transformation. What is ordinarily a quiet resort community is becoming a global nerve centre, a stage where heads of state, chief executives, experts,…
How Out-of-Home Advertising Is Rewriting The Rules Of Brand Growth
…A Look At How Brands Are Changing The ATL Engagement Game
"Guinness Nigeria is proving that sustainability and brand visibility can live in perfect harmony. Repurposing or mimicking product forms in public spaces, like a BRT,…
Agenda For A New MultiChoice Nigeria Under Kemi Omotosho
It will not be out of order to congratulate Kemi Omotosho on her appointment as Chief Executive Officer of MultiChoice Nigeria. Her elevation to this pivotal role, effective January 2026, marks not just a personal achievement but a…
Unlock Big Wins With Small-Business PR: 10 Game-Changing Strategies
In a world where blockbuster budgets like the $150 million splash for Wicked—complete with Starbucks tie-ins and Empire State Building glow-ups—grab headlines, small businesses don't need deep pockets to shine. You can skyrocket…