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Opinion
The Communications Industry Has A Media Problem It Doesn’t Want To Talk About
The communications industry's relationship with the media is one that has long fluctuated between fluid and touchy. In this opinion piece, Edward Israel-Ayide, CEO of Carpe Diem Solutions, reveals what a major survey of working…
Beyond Rumour And Spin: Finding The Truth In Public Communication
Public communication is vital because it shapes perceptions, builds trust, and bridges divides—turning complex issues into shared understanding and action. In this expose, communication expert, Lolu Akinwunmi reveals the three key…
CREATIVITY IS FROM LIFE AND IS STILL VERY ALIVE
Unilever's marketing move to employ 300,000 influencers globally has continued to raise not a little dust in brand, marketing communications and advertising corridors. Yaw Nsarkoh, a past Vice Chairman and CEO for Unilever…
Unilever: Putting The Levers Of Marketing On Social Media Is A Risk You Have To Be Careful About
Unilever is one of the most well-known brands in the world. Present in 190 countries and sells to more than 3 billion people every day, this company is big by every standard. The company is organised into four main business groups:…
Unilever’s 300,000 Influencers: Influencers And The Future Of Advertising – Evolution,…
Recently, Unilever made headlines by announcing a bold pivot away from traditional media advertising and conventional marketing channels, embracing influencer-led strategies instead. In this opinion article, Lolu Akinwunmi, Group…
From Product Claims To Brand Storytelling
To understand modern advertising, it is important to understand how it evolved. Advertising did not always look the way it does today. The emotionally rich brand narratives we see in contemporary campaigns are the result of decades of…
Content Is King Elsewhere, But Strategy Rules Corporate Communications
Content is regarded as the undisputed King in the digital ecosystem, yet the well-worn dictum rings hollow in corporate communications. For instance, with content being expressive, there are scenarios to which thoughtful…
Creators Take the Lead: How the Influence Era is Transforming Marketing in 2026
Marketing today is no longer a straightforward journey from awareness to sale. As consumer habits evolve and trust becomes a key driver, brands are rethinking how they connect with audiences. Influencers and content creators have…
The Shrinking Space: Why PR Practitioners Are Losing Ground In Nigeria
Last Wednesday, the cofounder of Banwo & Ighodalo, Mr. Femi Olubanwo, recounted how his firm facilitated the visit of a prominent American streamer to Lagos State Governor Babajide Sanwo-Olu at the Lagos House, Marina, acting in…
Enough Of The Daniel Bwalas: Why Nigeria Must Stop Appointing Unqualified Voices To Sensitive…
One disastrous interview too many has reiterated the scale of the battle the Nigerian Institute of Public Relations has been losing, one Nigeria has been paying the unfortunate price for, for decades.
Daniel Bwala's…