Opinion

From Arsenal to Aston Villa, Rwanda, the small East African nation has built a $650 million tourism industry on the back of sports sponsorships — and the critics haven't stopped it. A Shirt, A Statement, A Strategy When Aston…

By Ewa Izuchukwu It was barely weeks after my honest review that raised questions about Justice Bogoro's judgment setting aside ARCON's ₦60 billion notice against Facebook Nigeria, when I got a rejoinder from a surprising and an…

Fédération Internationale de Football Association (FIFA) spent millions building walls around this World Cup to keep unpaid brands invisible. Three of them climbed right over, and turned the wall itself into the ad. Levi's,…

Every profession experiences defining moments that fundamentally alter its relevance and influence. For public relations, that moment is now. The theme of this year's World PR Day, "The Golden Age of Strategic PR," is more…

In an age where a single post can make or break a reputation, Public Relations has moved beyond publicity, to become a critical leadership and business strategy tool. In this thought-provoking feature, Olakunle Yusuf, Lead…

Every organisation encounters challenges. Sometimes the challenges are so fundamental that they prompt difficult questions: How did we get here? What went wrong? Who did what, when, why and how? What happens next? In the midst of…

Every year, World PR Day offers an opportunity to reflect on how the public relations profession continues to evolve. This year's theme, "The Golden Age of Strategic PR," is more than just a celebration of the industry; it is a…

After more than two decades in Marketing, Corporate Communications, Brand Management, and Public Relations, one lesson has remained constant: people will always shape reputation before campaigns do. What has changed, however, is the…

The dawning of the Golden Age of Strategic PR indicates that the public relations module, which quietly moulds organisations’ reputations, will continue to be overshadowed by strategy, media coverage, storytelling, and AI…

Every July 16 is celebrated globally as World PR Day. WPRD commemoration, which began in 2021 as a bold vision for PR professionals across the globe to appreciate and celebrate the priceless value they bring to the table for their…