Opinion

Let's start with the hard truth most pitch rooms avoid: the Nigerian consumer is tired of brands pretending to be local. For a decade now, localisation in brand activation has been treated as a makeover — print the season's…

Every crisis situation tells two sides of a story. The first explores what happened. The second, and often the more important one, is about how an organization responded. This context matters because today's crises unfold at a…

There is a particular kind of silence that now follows most viral moments. The reel gets its one or two million views, the comment section fills up with fire emojis and "omo see finish". The brand's social media handler screenshots…

Lagos State runs the most sophisticated government communications machinery in Nigeria. That much is not in dispute. The Ministry of Information and Strategy has existed since 1971 and was restructured in 2015 to reflect a more…

For about decades, Lafarge Africa Plc was one of the three dominant forces in the cement industry, competing with Dangote Cement and BUA Cement for the country’s market share. Today, that familiar name has disappeared from the…

From Arsenal to Aston Villa, Rwanda, the small East African nation has built a $650 million tourism industry on the back of sports sponsorships — and the critics haven't stopped it. A Shirt, A Statement, A Strategy When Aston…

By Ewa Izuchukwu It was barely weeks after my honest review that raised questions about Justice Bogoro's judgment setting aside ARCON's ₦60 billion notice against Facebook Nigeria, when I got a rejoinder from a surprising and an…

Fédération Internationale de Football Association (FIFA) spent millions building walls around this World Cup to keep unpaid brands invisible. Three of them climbed right over, and turned the wall itself into the ad. Levi's,…

Every profession experiences defining moments that fundamentally alter its relevance and influence. For public relations, that moment is now. The theme of this year's World PR Day, "The Golden Age of Strategic PR," is more…

In an age where a single post can make or break a reputation, Public Relations has moved beyond publicity, to become a critical leadership and business strategy tool. In this thought-provoking feature, Olakunle Yusuf, Lead…