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Opinion
The Golden Age of Strategic PR: Why Strategy and Human Intelligence Matter More Than Ever
Every year, World PR Day offers an opportunity to reflect on how the public relations profession continues to evolve. This year's theme, "The Golden Age of Strategic PR," is more than just a celebration of the industry; it is a…
World PR Day 2026 | Public Relations in the Social Media Era: Why Internal Perception Is the New…
After more than two decades in Marketing, Corporate Communications, Brand Management, and Public Relations, one lesson has remained constant: people will always shape reputation before campaigns do. What has changed, however, is the…
PR’s Profitable Event Protocol Nobody Is Talking About
The dawning of the Golden Age of Strategic PR indicates that the public relations module, which quietly moulds organisations’ reputations, will continue to be overshadowed by strategy, media coverage, storytelling, and AI…
World PR Day 2026: The Golden Age of Strategic Public Relations in the Era of Convergence.
Every July 16 is celebrated globally as World PR Day. WPRD commemoration, which began in 2021 as a bold vision for PR professionals across the globe to appreciate and celebrate the priceless value they bring to the table for their…
Facebook Nigeria Vs ARCON Judgement: Not About The Fine But Consumer Protection, Risk Of…
It's no longer news that the Federal High Court sitting in Lagos has recently set aside the ₦60 billion regulatory fine the Advertising Regulatory Council of Nigeria (ARCON) impose on Facebook Nigeria Operations Limited (FNOL) in…
The New Economies Of Human Competence In The Age Of Artificial Intelligence: Why The Future Will…
With artificial intelligence at everyone's fingertips, anyone can now generate a perfect answer. But some people will remain irreplaceable... Why? Mabel Adeteye, Head of Brands and Marketing Communications at Wema Bank Plc, unpacks…
As Corporate Comms Becomes Commercially-Inclined, PR Must Come On Board
The job of the public relations department is made difficult when it’s left to defend what it didn’t decide. A corollary is that communication isn’t meant to make decisions sound right after the fact but to help organisations think…
Understanding & Leveraging ‘The Urgency Of The Now’ In Building Great Businesses
The concept of time exists in three dimensions: the past (before), the present (now), and the future (after). Yet for humans, only the ‘now’ is certain. The ‘now’ is the only moment we truly inhabit.
In today’s fast-paced,…
AI In Advertising: Anyone Can Drive, But Not All Can Race Like Hamilton, Babaeko Tells Global…
Steve Babaeko, Group CEO and Chief Creative Officer of X3M Ideas and Vice President and Area Director for Africa on the Global Board of the International Advertising Association (IAA), has urged advertising and marketing agencies…
Brand Loyalty VS Variety Seeking: Nigeria On My Mind
Brand loyalty and variety seeking in Nigeria have come under scrutiny in this thought-provoking feature as opinion writer, Olakunle Yusuf, examines the duo through the lens of Nigeria’s political realities, to know whether voters…