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Opinion

How Brands Can Regain Consumer Trust

By Christopher Tolve Customers are turning their backs on traditional business models and demanding higher standards from brands according to research from Oracle. The dramatic split in attitudes between those born before 1980 and

Event Marketing May Boost Young Brands

Young brands may benefit from tapping the power of event marketing to enhance their status and drive revenue, according to a study published in the Journal of Advertising Research (JAR). Event-Marketing and Advertising Expenditures: