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Foreign
A Muse That Works While You Sleep: What This Could Mean For WhatsApp Users In Nigeria
A Lagos fashion vendor closes her shop at 9 p.m., exhausted after a long day of haggling with customers on WhatsApp. Somewhere in her chat list sits a half-finished conversation with a supplier in Enugu, three unanswered "is this…
Period Paper, Vaseline’s Nigerian Prince, Others Win Big At First Night Of Loeries 2026 Awards…
Joe Public's "Period Paper" for Independent Media has won the Grand Prix in Tactical Use of Print on the opening night of the 2026 Loeries in Cape Town, while Unilever's "Vaseline & the real Nigerian Prince" was among the Gold…
Global Advertising Spend Surges 11.9% To $1.34trn This Year Despite Consumer Caution
Global ad spend is forecast to grow 11.9% to $1.34trn in 2026, according to the latest data from WARC Media. This comes on the back of strong 10.0% growth in 2024 and 2025.
Advertising investment continues to grow despite…
World Bank Upgrades Nigeria’s Economic Growth Forecast To 4.3%
The World Bank has raised its growth forecast for Nigeria's economy this year to 4.3 per cent, attributing this to steadier economic conditions and returning investor confidence which it claims are helping the country's recovery.
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X Unveils AI Tool That Turns Web Links Into Ad Campaigns
X has launched X Lift, an artificial intelligence tool that lets a business turn its website address into a ready-to-review advertising campaign in a few clicks.
The company unveiled the product recently at Advertising Week New…
Brand Nigeria Poised To Gain Investors Confidence, Ranks 8th Most Investable African Economy
Nigeria may be on its way to gaining more internal and external investors as it has recently moved up four places to become the eighth most investable economy in Africa, according to the 2026 Bloomberg Economics Investment…
Global Tech Chiefs Sign Voluntary AI Safety Pact
Leading technology companies have agreed to a set of voluntary rules meant to make artificial intelligence (AI) safer, United States President Donald Trump revealed recently, calling the deal a form of protection even though it…
PepsiCo Poised To Unify Strategy Across 200 Markets, Picks Publicis Groupe As Exclusive Media…
PepsiCo has appointed Publicis Groupe as its exclusive global media partner, ending a relationship with Omnicom's OMD network that spanned more than two decades in key markets including the United States and United Kingdom.
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Adidas’ “Single Shoe Service” Campaign Triggers Calls For Boycott
Adidas is facing a growing boycott campaign after unveiling an in-store initiative fronted by a former Israeli soldier who lost his leg during the 2021 Gaza conflict, sparking outrage among pro-Palestinian activists and rights…
Twitter.now Unveiled As Trademark Fight Over X Drags On
A startup called Operation Bluebird has opened early access to a new social media platform named Twitter.now, stepping into a space long dominated by X even as the two companies remain locked in a legal dispute over who has the…