Foreign

Advertising powerhouse, WPP has brought in Mark Taylor as its new global chief people officer. It's a key step in the firm's Elevate28 strategy, a three-year push launched back in February to make the company leaner, smarter, and…

France has announced plans to migrate some of its government computers from Microsoft Windows to Linux as part of a broader push for digital sovereignty. The move, confirmed in a statement by French digital minister David Amiel,…

Worldwide creative services and advertising holding group, WPP (Worldwide Partnerships Plus) has unveiled an ambitious multi-year restructuring plan branded “Elevate 28,” positioning the group to transition into a single,…

Netflix has withdrawn its bid to acquire Warner Bros. Discovery following a competing $111 billion proposal from opponents Paramount Skydance. The streaming giant, which had previously agreed to an $82.7 billion deal in December…

Artificial intelligence is no longer a futuristic concept in marketing — it is infrastructure. Content is generated in seconds. Campaigns optimize themselves. Reports build automatically. Execution, once a specialized skill, is…

By Deepa Chevi Since the pandemic hit in 2020, businesses had to reassess their operations as well as factor in the health and safety of their employees. This also led to changes in purchasing and media consumption habits following…

A survey conducted by TELUS International, a digital customer experience (CX) innovator, indicated that the top reason Americans of all ages would speak poorly about a brand was a negative customer experience, not a poor experience…

What does loyalty really mean? Yes, consumers have some brands they feel a particular affinity for, but could it be said that they are truly loyal? And is driving an emotional response really what brands should be seeking? Or could…

By Barbie Lam With experiences changing drastically in the last year, keeping audiences engaged and enthralled is where brands need to be laser-focused. In this new ’The future of…’ series, we look at what’s next and what…

By Chris Ariens Adweek continued its acquisition spree this morning with the announcement that it has acquired Social Media Week, the 11-year-old events and content company that provides deep insights and data for brand marketers,…