Foreign

Artificial intelligence is no longer a futuristic concept in marketing — it is infrastructure. Content is generated in seconds. Campaigns optimize themselves. Reports build automatically. Execution, once a specialized skill, is…

By Deepa Chevi Since the pandemic hit in 2020, businesses had to reassess their operations as well as factor in the health and safety of their employees. This also led to changes in purchasing and media consumption habits following…

A survey conducted by TELUS International, a digital customer experience (CX) innovator, indicated that the top reason Americans of all ages would speak poorly about a brand was a negative customer experience, not a poor experience…

What does loyalty really mean? Yes, consumers have some brands they feel a particular affinity for, but could it be said that they are truly loyal? And is driving an emotional response really what brands should be seeking? Or could…

By Barbie Lam With experiences changing drastically in the last year, keeping audiences engaged and enthralled is where brands need to be laser-focused. In this new ’The future of…’ series, we look at what’s next and what…

By Chris Ariens Adweek continued its acquisition spree this morning with the announcement that it has acquired Social Media Week, the 11-year-old events and content company that provides deep insights and data for brand marketers,…

A pronounced pivot toward e-commerce and video has seen global ad spend bottom out quicker than expected, with forecast falls now expected hit the floor with a 7.5% contraction to $587bn in 2020 - as opposed to a 9.1% fall as initially…

TikTok has breached the 100 million monthly users mark in Europe as young people across the continent embrace video-based pranks, dancing and lip-syncing. The news follows reports that TikTok’s parent firm, ByteDance, will not…

Facebook has updated its brand safety tools to give advertisers more granular control over where their content appears. Expanded controls include an exclusionary tool that allows for content-level suitability on video. What has…

WPP is to end voluntary salary sacrifice for about 3,000 of its senior agency executives after three months. The agency giant announced temporary salary reductions of between 10% and 20% at the end of March "to protect…