Period Paper, Vaseline’s Nigerian Prince, Others Win Big At First Night Of Loeries 2026 Awards In Cape Town

Joe Public’s “Period Paper” for Independent Media has won the Grand Prix in Tactical Use of Print on the opening night of the 2026 Loeries in Cape Town, while Unilever’s “Vaseline & the real Nigerian Prince” was among the Gold winners.
The awards ceremony which was held at the Cape Town City Hall yesterday covered honours for design, digital, out-of-home (OOH), print, social impact and student categories.
“Period Paper” also took a Craft Gold in Print Crafts for Art Direction and a Bronze in Social Impact Campaign.
“Vaseline & the real Nigerian Prince”, by Leo Singapore for Unilever, won Gold in Digital Use of Influencers and a Bronze in Social Impact Campaign. Publicis West Africa’s “Maggi Mami” for Nestlé took a Bronze in Digital Use of AI.
Other Gold winners included “Let It Fly” for Saudia Airlines, by Saatchi & Saatchi Middle East, in OOH Transit & Air and Service Design. It also won a Craft Gold for Art Direction and a Silver in Graphic Design. “The Philipstown WireCar Grand Prix” by Accenture Song South Africa for The Philipstown WireCar Foundation, won in Digital Experiences and Games & Gamification, plus a Craft Gold for Use of Technology.
Spotify’s “Raised…Hairs”, by Machine_, took Campaign Gold in Print Indoor Posters. Vaseline’s “Mntana Ka Gogo”, by VML SA, won Gold in OOH Outdoor Media. “The Deathmasutra” for Capital Legacy, by Halo, won Gold in Mixed-Media Campaign. Heineken Beverages’ “Bar de Change” by LePub Johannesburg won Gold in OOH Ambient. “Paid Sick Leave For Cows” for Too Good, by The Partnership PUBLICIS, took Gold in Social Impact Campaign and B2B Creativity.
“Breastmilk Money” for Herconomy by Serviceplan Germany won Gold in Digital Data Driven Campaign. In design, Dentsu Creative’s identity for CEER won Gold in Logos, and SHIFT’s identity for AmaZulu FC won Gold in Identity Programmes.
In the young talent categories, Sebastian Dupper of LePub Johannesburg won Gold for “Mid Art Director”. Student Golds went to The Animation School, the University of Johannesburg and Vega School at Emeris.
| Loeries 2026 Night 1 winnersThursday 8 October 2026 | Cape Town City Hall 144 awards | |||||
| Entry Agency | Main Category | Category | Prize | Brand | Title |
| Dentsu Creative | Design | Brand Identity & Collateral Design – Logos | Gold | CEER | The Cross-Cultural Identity |
| Grid Worldwide | Design | Brand Identity & Collateral Design – Identity Programmes | Bronze | The Marble Group | The Dictionarium |
| Utopia | Design | Brand Identity & Collateral Design – Identity Programmes | Bronze | Vega School | Vega School_Rebrand |
| SHIFT | Design | Brand Identity & Collateral Design – Identity Programmes | Gold | AmaZulu FC | AmaZulu FC Identity |
| Impact BBDO | Design | Graphic Design – Posters & Environmental Graphics | Bronze | UN Women | Walls of Male Weakness |
| Ogilvy | Design | Graphic Design – Posters & Environmental Graphics | Campaign Bronze | Western Cape Government | Car Wash |
| Saatchi & Saatchi Middle East | Design | Graphic Design – General Design | Silver | Saudia Airlines | Let It Fly |
| Sunshinegun SA Ltd | Design | Graphic Design – General Design | Bronze | Sunshinegun | Sunprints |
| Sunshinegun SA Ltd | Design | Graphic Design – General Design | Bronze | Matomani | Matomani Calendar |
| Publicis Middle East | Design | Graphic Design – Environmental Signage | Bronze | Louvre Abu Dhabi | This Way to Louvre Abu Dhabi |
| Fortune Promoseven LLC | Design | Graphic Design – Data & Information Visualisation | Bronze | SPOOR | The Birdwatcher |
| Horizon FCB | Design | Graphic Design – Data & Information Visualisation | Silver | Centrum | Vitamin SEE |
| Impact BBDO | Design | Publication Design | Silver | AnNahar Newspaper | The Untaught History Edition |
| Halo | Design | Publication Design | Bronze | Capital Legacy | The Deathmasutra: Twenty Awkward Positions of Death, for the Benefit of the Living. |
| Accenture Song South Africa | Design | Design – Digital Experiences | Gold | The Philipstown WireCar Foundation | The Philipstown WireCar Grand Prix |
| The Up & Up Group Proprietary Limited | Design | Design – Furniture Design | Bronze | Primus | The Bouti-Crate |
| Create Mozambique | Design | Design – Fabric Design | Silver | AB InBev | The Reversible Jerseys |
| Machine_ | Design | Design – Industrial & Product Design | Silver | Drops of Life | Drops of Life |
| Dentsu Creative South Africa | Design | Design Mixed-Media Campaign | Bronze | The Lokal | Taste Has a Maker |
| SHIFT | Design | Design Mixed-Media Campaign | Bronze | AmaZulu FC | AmaZulu FC Relaunch |
| Halo | Design | Design Mixed-Media Campaign | Gold | Capital Legacy | The Deathmasutra: Twenty Awkward Positions of Death, for the Benefit of the Living. |
| Accenture Song South Africa | Design | Design Mixed-Media Campaign | Silver | The Philipstown WireCar Foundation | The Philipstown WireCar Grand Prix |
| Grid Worldwide | Design | Design Crafts – Writing for Design | Craft Certificate | The Marble Group | The Dictionarium |
| HKLM | Design | Design Crafts – Illustration | Craft Certificate | Hiddn | The Joy of Discovery |
| Dentsu Creative | Design | Design Crafts – Typography | Craft Certificate | CEER | The Cross-Cultural Identity |
| SHIFT | Design | Design Crafts – Typography | Craft Certificate | AmaZulu FC | AmaZulu FC Fan Font |
| Fortune Promoseven LLC | Digital | Digital – Web Browser-based Experience | Silver | SPOOR | The Birdwatcher |
| TBWA\ Hunt Lascaris | Digital | Digital – Web Browser-based Experience | Bronze | McDonald’s South Africa | Sing Loud Sing Proud |
| VML SA | Digital | Digital – Social Media Campaign | Silver | Vaseline | Mntana Ka Gogo |

