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Opinion
As Corporate Comms Becomes Commercially-Inclined, PR Must Come On Board
The job of the public relations department is made difficult when it’s left to defend what it didn’t decide. A corollary is that communication isn’t meant to make decisions sound right after the fact but to help organisations think…
Understanding & Leveraging ‘The Urgency Of The Now’ In Building Great Businesses
The concept of time exists in three dimensions: the past (before), the present (now), and the future (after). Yet for humans, only the ‘now’ is certain. The ‘now’ is the only moment we truly inhabit.
In today’s fast-paced,…
AI In Advertising: Anyone Can Drive, But Not All Can Race Like Hamilton, Babaeko Tells Global…
Steve Babaeko, Group CEO and Chief Creative Officer of X3M Ideas and Vice President and Area Director for Africa on the Global Board of the International Advertising Association (IAA), has urged advertising and marketing agencies…
Brand Loyalty VS Variety Seeking: Nigeria On My Mind
Brand loyalty and variety seeking in Nigeria have come under scrutiny in this thought-provoking feature as opinion writer, Olakunle Yusuf, examines the duo through the lens of Nigeria’s political realities, to know whether voters…
The Shifting Paradigm In Public Relations From Traditional Approach To Digital-First
The rules of public relations are being rewritten, and digital is holding the pen. In this piece, Bolaji Abimbola, MD/CEO of Integrated Indigo Limited, breaks down the shift from traditional PR to a digital-first approach and what…
Good Work Is not Hard, Work That Works Is
Hardwork is often mistaken for long hours, endless activity, or the loud pursuit of recognition. But as Africa's creative industries continue to evolve, a more important distinction is emerging: the difference between work that is…
The Communications Industry Has A Media Problem It Doesn’t Want To Talk About
The communications industry's relationship with the media is one that has long fluctuated between fluid and touchy. In this opinion piece, Edward Israel-Ayide, CEO of Carpe Diem Solutions, reveals what a major survey of working…
Beyond Rumour And Spin: Finding The Truth In Public Communication
Public communication is vital because it shapes perceptions, builds trust, and bridges divides—turning complex issues into shared understanding and action. In this expose, communication expert, Lolu Akinwunmi reveals the three key…
CREATIVITY IS FROM LIFE AND IS STILL VERY ALIVE
Unilever's marketing move to employ 300,000 influencers globally has continued to raise not a little dust in brand, marketing communications and advertising corridors. Yaw Nsarkoh, a past Vice Chairman and CEO for Unilever…
Unilever: Putting The Levers Of Marketing On Social Media Is A Risk You Have To Be Careful About
Unilever is one of the most well-known brands in the world. Present in 190 countries and sells to more than 3 billion people every day, this company is big by every standard. The company is organised into four main business groups:…