Browsing Category
Opinion
Sustaining The Future: Nestlé Nigeria Is Winning The Fight for Nutrition &Affordable Food…
Nestlé Nigeria stands boldly among the true heroes making nutrition right not just by selling products, but planting hope on farmlands, in food stalls, and in family kitchens. It is a story of innovation that finds purpose where…
The Afriland Fire, UBA’s Responses & The Delicate Balance Of Crisis Communication
Experts Weigh in on UBA's crisis communication in the aftermath of the Afriland fire.
On what should ordinarily be a normal Tuesday in Lagos, flames engulfed Afriland Towers on Broad Street, Lagos Island turning the somewhat…
How Community-Led PR Is Winning Hearts & Redefining Brand Growth
Brands today operate in a crowded room where everyone is talking at once. From TikTok videos to nonstop press releases, brands are jostling for space, and audiences are tuning out. Mass market public relations campaigns that…
Marketing A Nation: Beyond Stereotypes, Toward Soft Power
In his book Competitive Identity, Simon Anholt, an independent policy advisor who coined the term "nation brand," notes that we often view the world through simplistic clichés. To many, Paris is elegance. Japan is technology.…
AI Won’t Replace Creative Agencies , But Clients Might!
A friend and former client recently called me, frustrated that her creative agency now outsources almost everything to AI. That shouldn't be a bad thing yeah? i mean to accelerate work itself. However, she was agitated and…
Tackling Food Insecurity with Regenerative Agriculture: The Success Story Of Nestlé Nigeria
To some analysts in the world of Agriculture, the term “regenerative agriculture” might sound novel and sexy. But it is something close to the land tenure system practiced by our forefathers, with some modern embellishment to deepen…
Much Ado About Traditional And New Media
There is renewed debate about importance, effectiveness and superiority between traditional and new media. For those of us in media and public relations profession, we see both traditional and new media as platforms essential in…
Thriving In Chaos: Lessons From Marketing In Nigeria’s VUCA Environment
When people ask me what it’s like to work in marketing in Nigeria, I usually smile before answering. The truth is, it’s not for the faint of heart, and trust me, Nigerians are not faint-hearted.
Nigeria is the very definition of…
Brands, Events & History
Sorry brands
Product benefits and USPs alone will no longer be sufficient in making your case for greatness. Repeat them for as long as you will in as many TV and radio commercials as you want.
Brands must now demonstrate…
2025 Tax Reforms: What Industry Players & Brands Must Note Before January 2026
As we cruise through the ember months towards 2026, Nigeria’s business players are poised to encounter what would stand out as one of the most revolutionary tax experiences in this part of the business world. The impact would not…