Damilola Pedro Appointed COO  Esports Federation of Nigeria  

Nigeria’s esports industry just took a major leap forward with the appointment of Damilola Pedro as Chief Operating Officer (COO) of the Esports Federation of Nigeria, a game-changer for brands in Africa’s booming gaming industry. A dynamic force in sports marketing, brand partnerships, and large-scale event execution, Damilola’s journey into esports has been nothing short of remarkable.

Before co-founding Gamr Africa, one of the continent’s leading gaming platforms, she honed her expertise in brand strategy and sponsorships, working with global names like Red Bull, Amarula, Fidson, Distell and the likes. She was also led in executing one of Africa’s most prestigious road races, the Access Bank Lagos City Marathon for years, mastering the art of blending sports, brand engagement, and community impact. That experience proved invaluable as she pivoted into gaming and esports, recognizing its explosive potential in Africa and the untapped opportunities for brands to connect with a young, digital-first audience.

Now, with esports officially recognized by Nigeria’s National Sports Commission (NSC) as a key pillar of the country’s sports future, Damilola is set to lead initiatives that will structure and commercialize the space, creating opportunities for brands, investors, and gamers alike. With her background in high-impact sponsorships, brand activations, and audience engagement, she understands how to position esports as more than just entertainment—it’s a thriving industry that offers real business value.

For brands looking to tap into Africa’s fastest-growing entertainment sector, the moment is now. The audience is engaged, the infrastructure is taking shape, and the Esports Federation—backed by the NSC—is building a sustainable framework for long-term growth. With Damilola and stakeholders , Nigeria’s esports industry isn’t just evolving—it’s becoming a powerhouse that forward-thinking brands won’t want to miss.