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Analysis
Your PR Playbook Is A Plaything Without These Answers!
Public Relations isn’t an impulsive or arbitrary practice but a mentally demanding endeavor that requires a ready method, approach, or strategy per brief. A public relations practitioner cannot afford to be out of his depth when a…
How Out-of-Home Advertising Is Rewriting The Rules Of Brand Growth
…A Look At How Brands Are Changing The ATL Engagement Game
"Guinness Nigeria is proving that sustainability and brand visibility can live in perfect harmony. Repurposing or mimicking product forms in public spaces, like a BRT,…
Reputation Economy: How Nigerian Brands Won & Lost Public Trust In 2025
...P+ Measurement Services Releases 2025 Industry Media Reputation Report
P+ Measurement Services, Nigeria’s leading independent media intelligence consultancy, has released its 2025 Industry Media Reputation Report, revealing…
Nigeria’s New Tax Policy & Professions Set To Benefit Most
Over the past few weeks, I have followed the conversations around the Nigeria Tax Act 2025, which took effect on January 1, 2026. Beyond the politics and the controversy surrounding discrepancies between what was passed and what was…
Brands & Marketing Communications In Nigeria: Industry Outlook 2026 (2)
...Advertising Industry 2026 Sector Dynamics and Outlook
...Strategic Imperatives for Marketing and Communications Practitioners
...The place of Traditional Media
By Jeremiah Agada, Toyosi Olajide & Chidinma Abaraonye
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Brands & Marketing Communications In Nigeria: Industry Outlook 2026 (1)
-A Sector-By-Sector Analysis based on PwC’s Economic Outlook for 2026
-Global Advertising To Surpass $1 trillion
-How Brands Can Capitalize On Digital Momentum While Managing Affordability Pressures
By Jeremiah Agada,…
Business Opportunities In Africa: The Most Promising Sectors In 2026
Since 2001, the African continent has maintained an average growth rate above 5%, though it recently slowed to 3.6% in 2022 and 2.5% in 2023. However, projections are optimistic: Africa's economy is expected to recover, reaching…
Outdoor Advertising Control and the ARCON Act 2022: The Urgent Need for Clearer Boundaries in…
The ongoing controversy over who controls outdoor advertising in Lagos, and the wider debate on ARCON’s encroachment into public relations practice, is largely a product of regulatory gaps that were not addressed early enough. If…
Nigeria, Trump’s Threats, And The Critical Role Of The IMC Industry
From Truth Social To Fox News
On November 1, 2025, United States President Donald Trump posted a message on his Truth Social platform that sent shockwaves through Nigeria's political and communications establishment. He alleged…
Honorariums, Brown Envelopes & The Reality Of Media Relations In Nigeria
When Is Money Not Just Money?
Very few topics generate as much passionate debate and as much uncomfortable silence as the practice of brown envelope journalism. It's the industry's open secret, the elephant that crowds every…