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Interswitch “Powering Moments That Matter”: 90 Seconds Of Emotive Storytelling,…
There are moments in life that they etch themselves permanently into our consciousness. These are the moments that matter… like when you have made complete payment for your own space, your apartment; when you get that bank alert,…
Ojude Oba 2025 Garners Over 124 Million Global Media Impressions, Says P+ Measurement Report
The 2025 edition of the iconic Ojude Oba Festival has emerged as one of Nigeria’s most impactful cultural events in terms of media performance, with strong local resonance and measurable international interest. A…
Ignorance No Excuse: A Breakdown Of Barrister Odenigbo’s Legal Perspective On Nigeria’s Advertising…
The Advertising Standards Panel (ASP) Stakeholders Forum held yesterday at the Sheba Events Centre, Lagos, provided a comprehensive overview of Nigeria's advertising regulatory framework, with particular emphasis on compliance…
Wema Bank Set To Pay Improved Dividend To Shareholders
For the third straight year, shareholders of Wema Bank Plc, one of Nigeria’s innovative bank are in line to receive bumper dividend payments for the year ended December 31, 2021.
According to online sources, Wema Bank recorded…
From Boomers to Gen Z, All Generations Agree a Negative Customer Experience is Worse Than A Bad…
A survey conducted by TELUS International, a digital customer experience (CX) innovator, indicated that the top reason Americans of all ages would speak poorly about a brand was a negative customer experience, not a poor experience…
The Outlook on Growing Trends in Digital Marketing that will Rapidly Grow in 2022
By Rikki Agarwal
The year 2021 has been phenomenal for Digital Marketing. From adapting to the new normal to churning out fantastic results driven by Artificial Intelligence. A roller coaster ride that has brought in a rapid switch…
The Pandemic Has Destroyed Customer Loyalty, Says Research
By Duncan Macrae
More than a quarter (27.4%) of UK and US consumers now show no brand loyalty at all. This is according to joint research from first-party customer data specialist, Edit, and digital transformation consultancy Kin +…
Branding Vs Advertising: Knowing Differences To Better Align Strategies
Branding and advertising are the major tools used to promote businesses. They help brands to reach and acquire new customers and are also good drivers of sales and profits. For instance, presenting a brand on all platforms can increase…
New FG Policy On Sachet, PET Bottles Set To Send Alcoholic Brands To The Drawing Board
Owners of alcoholic brands packaged in sachets and tiny PETs or glass bottles below 200 milliliters would be rushing back to the drawing board to brew some new survival strategies as the Nigerian government is planning to phase out…