Henkel Nigeria, the renowned manufacturer of WAW and Nittol detergents, has recently announced the renewal of their ambassadorship endorsement deal with Funke Akindele, who will continue to serve as the WAW detergent ambassador. This renewed partnership aims to further promote the brand’s distinctive and innovative features, while emphasizing its mantra of “Washes A Lot, Saves A Lot.”
The unveiling event took place in Lagos at the Henkel Nigeria Office, where Ivie Akalu, Head of Marketing at Henkel Nigeria, expressed great enthusiasm for the endorsement renewal. She emphasized the mutually beneficial nature of the partnership between the brand and the famous Nigerian actress.
“Since 2019, Funke Akindele has successfully portrayed a personality that generates excitement around WAW detergent, fostering trust and credibility among our esteemed consumers”. Akalu particularly highlighted Akindele’s effectiveness in sharing her personal brand experiences with the product on social media stating that “Funke’s creativity and innovative approach to her craft aligns perfectly with the values and characteristics that the WAW brand embodies in the market”.
Additionally, Chidera Akwuba, Transformation and PAG Manager, Henkel Nigeria, emphasized how this renewed endorsement aligns with the company’s sustainability goals. “Funke Akindele is a valuable partner who can significantly contribute to the brand’s pursuit of sustainable business practices through her exemplary leadership in society”.
With a focus on creating economic and social impact, the company is committed to strategic partnerships that drives thought leadership, promotes business sustainability and drives youth and women empowerment. These initiatives position Henkel as a brand dedicated to making substantial contributions to the socio-economic development of Nigeria.
Funke Akindele, a multifaceted Nigerian filmmaker who also doubles as a producer and politician, expressed her confidence in the WAW brand, solidifying her commitment to the partnership.
She said “I am thrilled to continue representing this incredible brand. WAW detergent has consistently delivered exceptional quality and truly lives up to its promise of ‘Washes A Lot, Saves A Lot.’ Throughout our partnership, I have witnessed the enthusiasm it generates among consumers. Sharing my personal experiences with the product on social media and other platforms has allowed me to build trust and credibility with our valued customers.
She added, “I believe in the company’s commitment to sustainability and its efforts to contribute to the socio-economic development of Nigeria. I have full confidence in the WAW brand and its ability to meet the diverse needs of consumers. I look forward to continuing this successful partnership and driving greater awareness and engagement for WAW detergent”.
Funke Akindele’s renewed endorsement as the brand ambassador of WAW detergent is an exciting new chapter for the brand, and consumers are eager to see what opportunities lie ahead.
With its brands, innovations and technologies, Henkel holds leading market positions worldwide in the industrial and consumer businesses. The Adhesive Technologies business unit is global leader in the market for adhesives, sealants, and functional coatings. With Consumer Brands, the company holds leading positions especially in hair care and laundry & home care in many markets and categories around the world.
The company’s three strongest brands are Loctite, Persil and Schwarzkopf. In fiscal 2022, Henkel reported sales of more than 22 billion euros and adjusted operating profit of around 2.3 billion euros. Henkel’s preferred shares are listed in the German stock index DAX. Sustainability has a long tradition at Henkel, and the company has a clear sustainability strategy with specific targets. Henkel was founded in 1876 and today employs a diverse team of more than 50,000 people worldwide – united by a strong corporate culture, shared values and a common purpose: “Pioneers at heart for the good of generations.”