The Experiential Marketers Association of Nigeria (EXMAN) has unveiled the panel speakers for the 2025 Brand Experience Summit. The event scheduled to take place on July 17th at the Balmoral Convention Centre, Ikeja, Lagos will focus on “Data-Driven Creativity: The Intersection of AI, Analytics & The Consumer”.
The panel discussion will explore how Africa’s top experiential marketers are using analytics and emerging tech not just to optimize campaigns but to tell stories that connect and drive real impact.
According to the organisers, experiential creativity doesn’t just come from gut feeling, it’s powered by data, shaped by AI and refined by cultural intelligence. That’s what data-driven creativity looks like today: the ability to merge human emotion with machine insight to create experiences that truly resonate.
From insight to execution, the panelists will unpack how brands can lead with creativity that’s not only intelligent but unforgettable.
Speaking on the summit during a media parley held recently, Tolulope Medebem, President of EXMAN, this year’s BEX Summit has curated some critical conversations to dissect questions on the lips of agencies like: “How do we scale intimacy without losing authenticity? How do we embrace data without erasing the human?” as they navigate a sector increasingly shaped by AI, analytics, and automation.
The panel which will be moderated by Mr. Tunji Adeyinka, Group Managing Director, The Republicom Group will feature Dr. Uchenna Uzo, Lagos Business School; Ziki Nelson, Co-founder & CEO Kugali Media; Kemi Longe, Profile Director, Southern West & Central African Diageo; Lanre Odufuwa, Head of Marketing Communications OmniRetail; Feyi Olubodun feyiolubodun, Founder & Managing Partner Open Squares Africa; Damilola Dania dami_dania, Marketing Manager Unilever Nigeria plc; and Roseline Abaroanye, The Marketing Director Imperio Nigeria.