The Association of Advertising Agencies of Nigeria (AAAN) has unveiled a 3-day masterclass in partnership with the Henley Business School, tagged ‘The future of advertising’
The masterclass is billed to hold between 11th and 13th of March, 2021.
Recall in February this year, the two partnered to launch Ad Academy—a virtual hub and a global creative and innovative marketing communications academy operating from the heart of Africa to birth and nurture the next generation of creatives.
Some industry gladiators set to speak at the Masterclass are Professor Moira Clark from Henley Business School, Udemt Ufot, CEO, SO&U; Femi Odugbemi, CEO, Zuri 24 Media; Dr. Olalekan Fadolapo, APCON Registrar; Adeyinka Aderoju, CEO, Market, Knowledge & Insight; Nnenna Onyewuchi, Director of Strategy, YBR.
AAAN President, Steve Babaeko explains that the masterclass is aimed at educating and empowering young graduates, and people who might “not necessarily” be in the advertising industry but have marketing communication functions. He disclosed that Henley Business School would be supporting the masterclass with their business curriculum.
Interested participants for the masterclass can register via forms.gle/iJCbHMF5HNx7my35A
AAAN is the umbrella body that coordinates and promotes the interest of Advertising Agencies in Nigeria. Launched in 1973 as a sectoral body within the Nigerian marketing communications sphere, the AAAN has become a force to be reckoned with both locally and internationally. It was formerly known as Association of Advertising Practitioners of Nigeria (AAPN), the Association formally changed its name from Association of Advertising Practitioners of Nigeria (AAPN) to Association of Advertising Agencies of Nigeria (AAAN) in 2004.
Henley Business School, Africa (formerly Henley Management College, South Africa), in the Paulshof suburb of Johannesburg, is a campus of the British-based Henley Business School, one of the oldest business schools in Europe with operations in 17 countries across the globe. The African institution shares international accreditation with its parent and is also locally accredited in South Africa. The South African campus has offered the MBA in South Africa since 1992. In 2002, the South African location became a fully owned subsidiary of the British parent. As the operation in South Africa is the only Henley Business School in the African continent, it has students living in neighbouring countries studying and being supported through this office.