Ajiborode Lists Low Strategic Thinking, Poor Financial Awareness Among Challenges Limiting Young Marketing Practitioners

Dr. Abiodun Ajiborode, founder of Brand Management Academy (BMA), has highlighted key skill gaps limiting the growth of young marketers in Nigeria. Speaking during an exclusive interview with Brand Communicator, he also identified areas where marketers need urgent development to thrive in today’s competitive, tech-driven market.

According to Ajiborode, many marketers struggle with strategic thinking, often focusing only on immediate tasks rather than long-term planning. Poor financial awareness is another challenge he identified, as marketers frequently overlook how their decisions impact overall business results. Poor Collaborative leadership is another factor Ajiborode picked as limiting team effectiveness, while poor analytical skills and the inability to interpret data were also listed by the seasoned marketing scholar. Another major gap he identified was poor knowledge in segmented execution, or tailoring strategies for specific audiences instead of applying a one-size-fits-all approach.

Ajiborode equally stressed that bridging theory and practice is critical. His words: “Marketers need real-world experience, not just classroom lessons. Hands-on exposure helps them learn skills they can use immediately”. He emphasized that tools like AI and digital platforms can enhance marketing, but understanding people, culture, and customer needs is essential for success.

Ajiborode urged educators, corporates, and young professionals to cultivate practical training and mentorship. With them, marketers can gain the confidence and capability to solve real business challenges to deliver measurable results.