Shopping Online

Consumers are more satisfied with their experience when shopping online than in-store, according to data from NielsenIQ. More than half (53%) of consumers said they have felt positive about their experience in e-commerce stores…

A stunning 78% of consumers value their privacy over customized marketing, according to a study by enterprise customer data platform Treasure Data. Yet, 66% are buying online more than they did prior to the COVID-19 pandemic, and…