By Tunji Faleye
Keskese boss, Mr. Tade Adekunle has joined the league of radio owners in the country with the launch of JAMZ 100.1 FM.
The radio station based in Ibadan the capital city of Oyo State started running on Wednesday October 19 to the delight of music lovers.
Speaking exclusively to Brand Communicator on the launch of the new radio station, Tade said: “The introduction of the radio station is to fill a gap in the industry that we believe we should fill. It is a youth and motivational based radio station that will be in the vanguard of empowering the youth.”
The radio station located at Felele area of Ibadan is socially driven, informative and has empowerment programmes aimed at impacting the youth with requisite educational values as its main focus.
The goal of the station according to him is to be a radio station that is socially responsible to its immediate environment and Nigeria as a whole, providing a lot of information and news.
Tade Adekunle is the Managing Director/Project Consultant at Keskese Limited, a marketing communication company that specializes in experiential marketing. It is also a young, nimble and flexible agency that has earned a well-deserved reputation for always providing clients with the appropriate knowledge and resources needed to achieve their marketing goals and objectives on time, in full and within budget.
Widely acknowledged for its campaigns and productions, Keskese has also developed a reputation for creating connections that positively influence how internal and external audiences feel, think and act about brands, products and services.