Leo Burnett Lagos Clinches 4th Position At LAIF 2016 With 13 Medals
By Tunji Faleye
Leo Burnett registered its name at the 2016 LAIF Awards by becoming fourth on the medal table winning three Gold, five Silver and five Bronze medals.
The Sam Osunsoko-led agency became star of the night beating some well established agencies and winning 13 medals behind DDB Lagos (22), Noah’s Ark (18) and Insight Publicis (20) in less than two years of operation in the highly competitive advertising business in the country.
Speaking to Brand Communicator on the achievement, Sam Osunsoko, Managing Director, Leo Burnnet Lagos said, a total of 13 Awards comprising five bronze, five silver and three gold medals in our first appearance at LAIF awards for a company that is just less than two years old and competing with industry heavyweights speaks to Leo Burnett Lagos’ commitment creativity as a force for good in step-changing our clients’ brands.
“Globally, Leo Burnett is an iconic creative brand and the Lagos office has demonstrated that within this local market by propelling itself into the No. four on LAIF ranking table in its first outing. You can imagine what to expect from Leo Burnett Lagos in 2017 LAIF. We welcome the challenge from our colleagues in elevating the conversation on creativity in this market.
“We also welcome the recognition and morale boost that these awards provided our team but much more importantly, we celebrate the impact of the work on our clients’ businesses.
“The agency has done exceptionally well in 2015/2016 and we are not surprise winning many awards at Laif. When we started, we said to ourselves that as quickly as possible we must be the best in the craft of marketing communications in Nigeria. We are less than two years in the business and we have come out with this kind of success.”
It will be recalled that the agency first campaign, Konga campaign was short-listed in 2015 at the Cristal awards. This is a great achievement for an agency that was five months old to be nominated for an international award. The same campaign also won Campaign of the year 2015 (Marketing Worlds Awards) and the campaign also tied neck to neck with Guinness Made of Black campaign and won the campaign.
The agency hit the ground on the day it open shop. Thought the agency started business 5th Jan, 2015 it deliberately decided to just run underground, in order to make sure that the fundamentals are rights, with a strong culture. Since then, the agency has been able to acquire a number of businesses and doing exceptionally well.