Algorithm Media, an affiliate of global media services company, GroupM, the world’s biggest media communications company, is set to officially launch in the Nigerian market.
Group Chief Executive Officer, Algorithm Media, Seni Adetu said Algorithm Media intends to uplift the quality of media management in the Nigerian market because of its in-depth understanding of context and of the consumer and the ability to provide media solutions that connect with consumers, using international upscale tools and process.
To herald the market entry, Algorithm Media is hosting Corporate Nigeria as well as key stakeholders in the marketing communications industry to a thought leadership panel discussion where senior business leaders and global experts from GroupM and Mindshare will discuss consumer connection in an economy such as ours.
Speaking on the importance of the panel discussion, Adetu said: “The purpose is to apprise senior business leaders in the country of the need to effectively communicate, engage and connect with consumers during a recession to ensure optimal return of marketing investment while protecting the company’s bottomline. In other words, it’s a story of less for more – “less spend for more impact.”
Tagged, Connecting with the Nigerian consumers during the recession, the panel discussion and formal unveil of Algorithm Media to Corporate Nigeria and industry stakeholders will hold on Thursday, 9th February 2017, at Four Points by Sheraton Hotel, Lagos. AshutoshSrivastava, CEO Africa and Middle East of Mindshare will lead other senior executives from the global network to the event.
Speakers at the event include, Mr. Peter Njonjo, President, Coca-Cola West Africa; Mr. Matthew Willsher, Chief Executive Officer, Etisalat Nigeria; and Mrs. Juliet Anammah, Chief Executive Officer, Jumia Nigeria.
Other confirmed speakers for the event are, Ms. Mo Abudu, Chief Executive Officer, Ebony Life TV; and Mr. Michael Ikpoki, former Managing Director, MTN Nigeria. Chairman, Fidelity Bank Plc, and former Deputy Governor, Central Bank of Nigeria, Mr. Ernest Ebi is the chairman of the event.
Expected at the event are key players in industry, financial services, fast moving consumer goods, and the marketing communications sector.