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Starcom Media, SBI, Others Jostle for Nestle Media Buying Account


By Tunji Faleye
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There are indications that no fewer than nine media buying agencies are jostling for media buying account of Nestle Nigeria Plc, a leading food manufacturing and marketing company.
Information made available to Brandcom.ng revealed that officials of Nestle have been inspecting some of the media independent agencies including the incumbent, Starcom Media, SBI Media and others before announcing eventual winner of the account.
Barring any last minute change therefore, the company will announce the winner of the juicy account soon.
Nestle Nigeria Plc is a Nigeria-based food manufacturing and marketing company. The Company operates through two segments: Food and Beverages. The Food segment includes the production and sale of Maggi, Cerelac, Nutrend, Nan, Lactogen and Golden Morn.
The Beverages segment includes the production and sale of Milo, Chocomilo, Nido, Nescafe and Nestle Pure Life.
The Company manufactures and markets a range of brands, which include Infant Formula-Nestle NAN, Nestle Lactogen, Infant cereals-Nestle Nutrend, Nestle Cerelac, Family cereals-Nestle Golden Morn, Confectionery-Nestle Chocomilo, Nestle Kitkat, Bouillon-Maggi Cube, Maggi Mix’py and Table Water-Nestle Pure life.
Its products include Maggi Star Cube, Maggi Crayfish, Maggi Chicken, Ginger & Garlic, Golden Beef and Classic.
 It promotes food cultures through Maggi Star Cook participatory cookery programme in neighbourhoods, and Maggi Women Forum, a home management programme targeted at semi urban and rural women.

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