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ADVAN To Hold Industry Dialogue Next Week


Industry dialogue

The Advertisers Association of Nigeria, ADVAN, is set to hold its inaugural industry dialogue, a platform for the discourse of issues affecting the marketing communications industry in Nigeria, next week.

The dialogue which is set to hold on the 15th of March 2017 by 2 pm at Nigerian Breweries Headquarter, 1 Abebe Village Road, Igamu, Lagos will have think tanks of the industry as speakers. The lineup of speakers includes Steve Babaeko, CEO of X3M Ideas , Emeka Okeke, CEO of Media Fuse Dentsu Aegis Network, Lanre Adisa, CEO, Noah’s Ark and Tony Agenmonmen, President of National Institute of Nigerian Marketers (NIMN).

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Tagged: ‘Industry Trends (Nigeria) and its Implication for Members’, the platform aims to provide a meeting point for stakeholders to discuss crucial issues. Topics will range from Media Effectiveness, to discussions on regulatory policies, agency relations, data compilation and much more. The focus will be on Regulatory Issues, Agency Relations, Digital Media as well as Mainstream Media.

A statement by the association on the dialogue reads: “In a boisterous Industry flooded with numerous opinions, information and regulations, it is important that advertisers take the lead role, in directing the thoughts and conversations that will ultimately determine the course of industry programmes, regulations and best practices.

“Through this programme, ADVAN hopes to help provide an objective perspective on key issues, as well as steer the outcomes of these conversations in a desired direction.”

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