Lucozade Excites Consumers With N200million Airtime Promo

Suntory Beverages and Foods Nigeria Limited, makers of Lucozade energy drink is set to reward its increasing number of consumers with the launch of the 2017 Lucozade promo which is bigger and better and allows consumers win their share of N200million instant airtime.
At a media launch in Lagos today, Suntory said the idea behind the initiative is to use an approach in promotions where many people can be winners.
In her opening address, Marketing Director, Suntory, Rosemary Akpo said “It is unfortunate that many Nigerian consumers have lost interest in promotions because only a few and insignificant number of the populace benefit, a development that is quite discouraging to consumers, hence the re-launch of this unique promo which allows many Nigerians to participate and stand a chance to win to be winners while enjoying their favourite everyday energy drink.”
Explaining the rationale behind the promo, the Marketing Manager, Lucozade, Yusuf Murtala has this to say: “the Lucozade airtime promos is our way of thanking our esteemed consumers with a unique offering for their loyalty and patronage over the past years and also reinstate our commitment to helping people feel refreshed and energized.”

Murtala further stated that the promotion which stated on the 13th of March will run to the end of May 2017.
With an aim to make consumers recharge their body and their phones, the promo is designed to reward new and existing Nigerian consumers who purchase Lucozade Boost 500ML or 330ML or Lucozade Spot Orange PET with a yellow cover. Consumers are required to look under the cover and text the code to 20966 to win airtime. The promo is open to all network users on MTN, Airtel, Etisalat and Glo Mobile networks.
Formed in January 2014 when Japanese global beverage company- Suntory Beverage & Foods, the world’s 3rd largest soft drinks company-acquired Lucozade and Ribena. It is part of Suntory group and currently manufactures well known brands, with operations in Europe, Asia, China, America, etc.